Book Description
You don't need an office. Start-up costs are low. And you don't need any costly special equipment. All you need is this book and a desire to succeed.
Customer Reviews:
Good but outdated.......2007-09-12
I enjoyed this book and its simplicity, however, found it was a little out of date.
Good Product.......2007-05-12
Very informative. It was a quick read, and gave lots of ideas for places to go for more information. Some of the links listed in the book are out of date, but considering how fast information changes on the web, I'm not surprised. A much better value than many of the other consultant books out there, and an excellent starting point for anyone considering this field.
OK for a how to book.......2007-03-09
OK for a how to book. It does not give real world experience.
Real in depth...........2007-02-07
The book goes in great detail of every aspect( financial work,alliances with certain business, all the little odds and ends for your business ) of starting the business, really really informative if you are serious of starting your shop or service.
Superior Content in this Book. A 5 Star Winner!.......2006-11-05
This book was exceptional and full of practical and useful knowledge. I obtained my wedding consultant certificate and found this book invaluable and packed with information on how to realistically start my future business. The principles were well thought out and an excellent resource. Five stars. Buy it! Elaine Bales Anchorage, Alaska
Book Description
While finding and keeping a core group of clients remains the bread and butter of any consultant's business, doing so is far from simple in a field that's becoming increasingly crowded and competitive. Today, as the result of drastic shifts in the landscape—information technology, virtual organizations, telecommuting—targeting and attracting clients is a greater challenge than ever. To help you meet that challenge head on, Marketing Your Consulting and Professional Services, the bible for consultants and professionals worldwide, has been thoroughly revised and expanded. This brand new Third Edition gives you the tools and the know-how to survive and thrive in today's tough market.
Beginning with a comprehensive overview, this updated resource keeps you abreast of current trends and issues. In addition, you'll find complete coverage of Dick Connor's innovative—and highly effective—Client-Centered Marketing
TM (CCM) approach, a practical "deliverables-driven" system for penetrating specific markets. This easy-to-follow, six-part process helps you achieve a myriad of essential marketing objectives: from expanding services for current clients and capitalizing on the potential within your business to generating profitable growth and managing your image with clients and targets.
With a wealth of new information that focuses on finding and qualifying new clients—what every consultant worries about most—this new edition of Marketing Your Consulting and Professional Services, Third Edition provides essential information on:
- Analyzing your current business or practice—evaluating clients, assessing existing prospects, preparing a strategic profile
- Becoming "client smart"—determining how the niche industry is organized, identifying requirements for success, determining its needs
- Building market awareness—maintaining positive name recognition, establishing your firm's intended image
- Prospecting—acquiring new, high-potential clients, preparing a winning proposal, selling the value-adding solution
- Ensuring client satisfaction—handling service and relationship breakdowns with a practical recovery action sequence
Complete with helpful worksheets and checklists, as well as precise definitions of terminology and an annotated bibliography, Marketing Your Consulting and Professional Services, Third Edition is a must for today's fiercely competitive, highly demanding marketplace.
Praise for the previous edition of Marketing Your Consulting and Professional Services
"Loaded with examples, useful forms, and informative exhibits, Marketing Your Consulting and Professional Services is an extraordinary how-to manual that provides vital step-by-step instruction and advice on how to maximize profitability and success. . . . Marketing is a how-to you shouldn't do without." — Managers Magazine
"This is definitely a 'MUST READ' book for entrepreneurs and business professionals of all types. The attention to detail provides practical insights on the critical keys to marketing success." — Dr. Peter Johnson, Corporate Marketing Strategist
"As today's business environment becomes increasingly competitive, consulting professionals look for fresh approaches and innovative ideas to 'cut through the clutter' and increase their share of business. Marketing Your Consulting and Professional Services provides highly useful information for every professional consultant. It's an essential purchase." — Jonathan D. Blum, Managing Director — Ogilvy & Mather Public Relations, Singapore
"Marketing Your Consulting and Professional Services is excellent. It contains down-to-earth, indispensable tips for marketing consulting services. Vital reading for both beginners and seasoned consultants—worldwide. I wish I had had this daily guide during my rough start." — Dr. Oskar Pack, Management Consultant and Sales Trainer — Euskirchen, Germany
Customer Reviews:
Excellent Marketing tips.......2006-07-18
The book provides a comprehensive coverage on how to effectively market consulting and professional services. The skill of selling consulting and professional services is critical and is the one most often in need of improvement for professionals such as engineers, architects, lawyers, marketing, IT and management consultants, accountants, doctors, among others. The book contains useful advice and tips that all those providing consulting and professional services should find critical to winning and maintaining clients.
This is a fantastic book that is user friendly as it contains insightful examples, checklists, worksheets and exhibits that gently guides the reader through the steps that should lead to successful and profitable business.
The veteran consultant and novice should benefit from the updates the book provides on current trends and issues, advice on how to grow and expand the practice, acquiring new, high value clients and ensuring client satisfaction in the current highly dynamic operating environment.
Offers Insightful Marketing Advice.......2002-10-18
This book is about as good as it gets. It lays out a very fundamental way of approaching marketing for professional service firms. I found it easy to follow, although the language sometimes was a bit stilted. This is the third edition of this book, so the authors have had plenty of time to hone and refine their insights. I like the fact that there were many, many chapters, but each of them relatively short. This fits my style of getting through a book these days, because often I can only reach for a few pages at a time.
You can find everything everything inside.......2001-07-12
Ideas, ideas and ideas. Thats what the book lack. It attempts to provide a blueprint of how to market a professional service company, without giving much useful ideas on how to do it, and more lacking is how to implement the few ideas it provides. Will be useful for planning, and not ideas generation.
Book Description
To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line.
Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you:
- Develop a successful marketing plan
- Understand the marketing ins and outs of a small consulting firm
- Find new clients
- Get your clients to refer you to other clients
- Implement inexpensive and effective marketing tools
- Develop creative marketing ideas
- Retain the clients you have today
Biech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference.
Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be—and stay—successful.
Customer Reviews:
Practical Marketing Advice.......2006-07-18
"Marketing Your Consulting Services" is a practical step-by-step guide on how to effectively market consultancy services. This is a well written book that is an easy read with a wealth of ideas, tools and tips that are very useful for the practicing consultant.
I found this to be one of the most user friendly books particularly for those not very familiar with the practice of marketing. Elaine's writing style that includes useful tools and techniques that one can employ to market one's services. The task sheets at the end of each chapter are very helpful in reinforcing the marketing message and making it easy for the reader to directly translate the information read into practical strategies to employ in their practice.
This is a fantastic book that is a must read particularly for the lone consultant that should be consulted regularly for the success of one's business. The book is a useful addition to my library.
YUK-Don't waste your time or money.......2006-07-11
This book is AWFUL. Full on lots of blank space and simple minded lists. If this stuff is news to you, you're already in trouble. If you want REAL ADVICE read ANY of Alan Weiss's books on the subject.
A Solid Effort!.......2004-05-08
If you have this book, you don't need to go back to school for a marketing degree to learn how to sell your consulting services. The single practitioner can use this basic text as a consultancy marketing bible. Elaine Biech's manual will help you increase your client base and retain the clients you have. It is free of jargon and packed with practical tools and ideas on how to market a consulting business. Using a workbook format, Biech provides task sheets in every chapter, along with probing questions you complete and apply to your work. If you miss one of her many excellent tips along the way, don't worry; you'll probably read it again in another chapter. That built-in redundancy may be a good teaching drill - especially for beginners - but the book could have been tighter. However, if you're a new, lone consultant (this is not for big consulting practices) targeting corporate clients, we encourage you to study this book - it will open your eyes and increase your business.
THIS THE GREATEST CONSULTING RESOURCE AVAILABLE TODAY!.......2003-10-08
As president of my own consulting firm, I can honestly say that this book provides me with the answer to many quandries on a daily basis. You should only buy this book if you are prepared to double if not triple your consulting business.
Your marketing game plan.......2003-10-02
Elaine's practical zest of "yes, you can do it now, here let me show you how" takes you by the hand to build the marketing plan of your business and gets you into action right away. Easy read and helpful resource that makes marketing the game to play.
Aviv Shahar, President, Amber Network, www.ambercoaching.com
Book Description
Designing the Best Call Center for Your Business examines all key aspects of opening and expanding a live agent call center, with in-depth coverage on facilities and workstation design; site selection, including communications and power backups; f
This revised and expanded edition examines all key aspects of opening and expanding a live agent call center.
Customer Reviews:
THE UPHEAVEL IN THE CALL CENTER UNIVERSE.......2005-08-11
Call centers are a key part of our lives even if we have never set foot into one of them. Author Brendan B. Read has done an outstanding job of telling the reader how to design, plan and create call centers to supply those functions cost-effectively to satisfy both users and your organization..
Read begins this 2nd edition of the book by defining what call centers are. Next, the author takes a hard look at what functions call centers provide for you to determine which of them you need for your organization and how to justify their costs. Then, he discusses what type of planning takes place in the call center. From there, you can then begin to explore your strategies, The author will then leave you to look at alternatives for live agent handling, including self -service (IVR, outbound voice messaging or OVM, fax, automated email, or Web self-service); home agents; and, outsourcing. Read continues by presenting specific characteristics and issues entailed in serving Spanish-speaking Americans that affect call center planning, operations, and costs. In addition, the author describes several characteristics of serving foreign markets with call centers that you must take into account. He then provides you with a set of requirements for buying property for your call center. Read next suggests that if you maximize your investment, you also need to keep your call center clean, functioning properly, and protected. Also, according to Read, "your attention should be focused on selecting the right agents; as well as, training strategies." The author then continues to discuss training strategies and how to retain agents. Next, he touches on the key issues that affect your call center's performance and how to maximize your returns. Finally, he finishes up by recommending a great call center resources guide.
With the preceding in mind, the author has done an excellent job of exploring most of the facets of call centers. That's why he focused on call center creation.
Not for the real estate professional.......2005-07-20
This book is good, and at times entertaining (something you don't expect in a technolgy book), but if you are looking for specific guides and standards that corporate real estate professionals need in developing their strategies, then this is not the resource for you. It may help you develop you thought process about what you need to consider in establishing a call center, but it falls short in the development of strategy.
don't buy it : worth nothing.......2005-03-24
i bought the book thinking it would be THE book.
only one advise that i could give regarding the book : DO NOT buy it !! worth nothing.
Book Description
A tactical handbook for management consultants and other professionals who want to learn how to market their services successfully. You'll learn how to define your market, build a marketing plan, identify and promote unique strengths, and more.
Learning Objectives: To learn the five key areas for successful management. To find out how to fill your market niche. To build your image for client-driven sales. To develop your marketing plan with four proven steps.
Customer Reviews:
Backstreet Markets.......2000-10-18
I've heard it said that advertising and marketing are great places to go if your parents can afford to send you there. Even so, David Karlson comes up with DIY market tactics. So MARKETING YOUR CONSULTING OR PROFESSIONAL SERVICES works well out your own back door along with Douglas A. Gray's START AND RUN A PROFITABLE CONSULTING BUSINESS, Jessica Keyes' HOW TO BE A SUCCESSFUL INTERNET CONSULTANT, Bob Nelson and Peter Economy's CONSULTING FOR DUMMIES, and Ron Tepper's BECOME A TOP CONSULTANT.
Just make sure your image, logo, name and services are clearly defined by your budget, clients, and six-month goal projections, with costs and income balanced monthly. Then, keep current clients happy with in-office questionnaires sensitive to expanding, narrowing or updating services. Finally, attract more clients with indirectly impersonal marketing, such as making media appearances and writing articles or books, and with directly personal contacts, such as exhibiting at trade shows, holding workshops, and setting up buddy or mentor systems and an informal board of directors.
Book Description
Learn Mr. Lukaszewski's secrets for finding and keeping clients. Learn how to use his Golden Rule of Consulting.
Among the topics Lukaszewski discusses in this monograph are: the super sales kit, verbal secrets to successfully sell your services, structuring the successful selling presentation, how to get ready, qualifying prospects, marketing programs, and consultant checklists. He focuses especially on that precious 45 minutes or so when the consultant is actually making the presentation to the prospective client.
Customer Reviews:
I keep coming back to find ideas, lists, and inspriation.......2001-04-01
I read this book a while back, and I'm amazed at the number of times I return to it to find a list, get an idea, reinspire myself. The book offers a compilation of the author's insights on building a practice, and there are tons of good hints. One of my favorite sections is "structuring the sales presentation," which suggested timing, what questions to prepare to answer, and solid sales ideas. Lukaszewski's philosphy is clear - straightforward, no-nonsense marketing and selling, and that's how the book is written too. It quickly became a "go to" reference for my practice.
Book Description
This digital document is an article from Photo Marketing, published by Photo Marketing Association International on October 1, 2002. The length of the article is 1807 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Bridging the generational divide: understanding generational differences in your workplace can lead to higher employee morale and greater efficiency. (Feature).(recruiting workers from different generations)
Author: Jennifer Barr Kruger
Publication:
Photo Marketing (Magazine/Journal)
Date: October 1, 2002
Publisher: Photo Marketing Association International
Volume: 77
Issue: 10
Page: 10(2)
Distributed by Thomson Gale
Book Description
This digital document is an article from Franchising World, published by Thomson Gale on October 1, 2005. The length of the article is 1212 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Choosing a management company? There are advantages to having a large management company run your franchise.(FW FOCUS: MANAGEMENT & OPERATIONS)
Author: Tom Murray
Publication:
Franchising World (Magazine/Journal)
Date: October 1, 2005
Publisher: Thomson Gale
Volume: 37
Issue: 10
Page: 69(2)
Distributed by Thomson Gale
Average customer rating:
|
Increasing Revenue from Your Clients
Richard A. Connor
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Hardcover
 Economics
| Business & Investing
| Subjects
| Books
| Agricultural
| Commercial Policy
| Comparative
| Consolidation & Merger
| Cooperatives
| Debt & Deficits
| Development & Growth
| Econometrics
| Economic Conditions
| Economic History
| Economic Policy & Development
| Exports & Imports
| Free Enterprise
| Inflation
| International
| Labor & Industrial Relations
| Macroeconomics
| Microeconomics
| Money & Monetary Policy
| Natural Resources
| Privatization
| Public Finance
| Statistics
| Sustainable Development
| Theory
| Unemployment
| Urban & Regional
General
| Business & Investing
| Subjects
| Books
Customer Service
| Industries & Professions
| Business & Investing
| Subjects
| Books
Management & Leadership
| Business & Investing
| Subjects
| Books
| Business Ethics
| Consolidation & Merger
| Decision-Making & Problem Solving
| Distribution & Warehouse Management
| Industrial
| Information Management
| Leadership
| Management
| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
| Quality Control
| Risk Assessment
| Statistics
| Strategy & Competition
| Systems & Planning
| Systems Analysis
| Teams
| Total Quality Management
| Training
ASIN: 0471620521 |
Books:
- Starting an Online Business For Dummies, 4th Edition
- Starting an Online Business For Dummies, 4th Edition
- StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup's Now, Discover Your Strengths
- Student Achievement Through Staff Development (3rd Edition)
- Student Success in College: Creating Conditions That Matter
- Style: The Basics of Clarity and Grace (2nd Edition)
- Style: The Basics of Clarity and Grace (2nd Edition)
- Style: The Basics of Clarity and Grace (2nd Edition)
- Successful Manager's Handbook: Develop Yourself, Coach Others
- Successful Manager's Handbook: Develop Yourself, Coach Others
Books Index
Books Home
Recommended Books
- Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole
- The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
- Contabilidad de Costos - Un Enfoque Gerencial
- Margin: Restoring Emotional, Physical, Financial, and Time Reserves to Overloaded Lives
- How to Make Money With Real Estate Options: Low-Cost, Low-Risk, High-Profit Strategies for Controlli
- The Memory Book: A Novel
- National Electrical Code 2005 Softcover Version
- Complete Idiot's Guide to QuickBooks and QuickBooks Pro 99
- How the West Grew Rich: The Economic Transformation of the Industrial World
- Introduction to Mushroom Hunting
FabJob Guide to Become a Wedding Planner (FabJob Guides)
How to Start a Home-Based Event Planning Business (Home-Based Business Series)
Start Your Own Event Planning Business: Your Step by Step Guide to Success (Start Your Own Event Planning)
Wedding Directing: How to Be a Professional Wedding Director
The Essential Event Planning Kit
