Book Description
How To Make Your Business Run Without You is a how-to resource for small business owners and entrepreneurs to effectively streamline operations that will pave the way for more business, bigger profits and a business that virtually runs itself. Through step-by-step chapters, Author Susan Carter advances readers from the high-risk potential of 'owning their own jobs' to the freedom and control of 'owning their own businesses.' A must read for any owner or self-employed professional who is eager to move from start-up status to ongoing success.
Customer Reviews:
A Waste of Trees.......2006-03-26
The problem with so many how-to books (this one included) is that they spend page after page telling you what they are going to tell you, then talking to you about what they are about to tell you what it is you are wanting to know ... and then telling you. Oh, yeah: after that they tell you what they already told you. And then the rest of the book is filled with "well this isn't related to our thesis, but you might be interested in this other stuff anyway."
I'll save you the $38 cover price right now ... this book tells you but one practical thing: publish a detailed operations manual for your business. That's it! Nada! Finis! Unless you, as a business owner, believe that half a page offering recommendations in FONT STYLES is important, you are well advised to stay away. This book is a rip-off.
Buy E-myth Revised instead.......2005-01-29
The book E-myth Revised covers more information and is 1/3 the price of this book. Maybe buy this book if you don't understand E-myth and just need it explained to you in different words. Very dissappointed and thought this was a waste of money.
Best Jump Start for Business Building!.......2004-09-08
If you want to actually apply concepts of operations development to your own business, especially if you have 0-20 employees, you'll do well with Carter's book. You'll find short chapters, with simply stated to-do items and an understandable how to guide for setting up business operations. For my money, it's a steal at the price. If you can't glean one, single idea for bettering your business that's worth the 38 bucks, you're not paying attention. I've shaved thousands of dollars off my overhead expenses thanks to Chapter 15 alone. It's a lot of common sense stuff, but it was obviously common sense stuff I wasn't doing very well.
Books can only jump start your thinking and action - you're still the one who has to be willing to do the work. This is the best jump-start I've ever had for building my business.
Dont waste your money.......2004-08-31
This book is an expensive beginners guide to business operations. I expected more details on the how to write an operations manual, this is not what I found. Most of the topics covered are the same covered by the E-Myth series, a better written book for the money.
I wasted my money on this one :( .......2004-08-26
I hate to leave such a negative review, but it seems all this author did was take the information presented in "The E-Myth" by Michael Gerber, and make it her own (and in an amateurish way to boot!).
If you are a business owner who really wants to learn how to create systems so your company runs without you, then get the latest edition of "The E-Myth Revisited" and let a true pro show you the way.
Book Description
This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).
Customer Reviews:
Disappointing Book.......2007-09-03
This book is heavy on motivation and light on actual how-to. If you need cheerleading about how necessary passion for retailing and customer service is to be successful, then this book is for you. If you are looking for specific information and resources on how to start and run a successful specialty store, then this is not for you.
Great Guide.......2007-05-19
This was an excellent read. It brought so many things to my attention that I never really thought about. It mentions websites and names of things that I will actually use. I am just getting my ideas together to start a boutique, and this was perfect for me.
Excellent !.......2007-05-12
This book was immensely helpful to me in my quest to open a small specialty business. I truly can't think of a question the author doesn't address. I highly recommend it.
Specialty Shop Retailing.......2007-03-19
Starting a one-woman video business, not a shop, but this
book gave some straightforward, honest advice and tips.
Easy reading yet intelligent. Great for future reference as
my business expands.
could be more concise.......2006-09-17
Was rather of a long story and sometimes hard to read as it doesn't get to the point quick. But I did get one good idea from it so there was some value in it for me.
Book Description
Portrait and wedding photographers will find scores of proven-effective strategies for starting a new studio or improving an existing one in this thoroughly updated edition of an industry classic! Filled with real-life insights only a professional studio photographer would know, The Business of Studio Photography provides practical advice and surefire strategies for every aspect of operating a photography studio: from choosing a location, financing, and equipping the business to pricing jobs, negotiating with photo labs, and selling to the public. There are scores of no-nonsense guidelines for devising short- and long-term business plans, handling paperwork effectively, conducting public relations and self-promotion programs, and more. This updated and expanded edition includes an all-new section on the use of digital photography by the studio photographer, as well as completely updated lists of websites, equipment, books, and other photography resources. The book also features dozens of sample equipment checklists and forms, all ready to copy and use immediately. This is the definitive one-stop reference of professional tips and techniques for every studio photographer!
Customer Reviews:
Don't start your professional photography career without this!.......2007-09-06
More than 80% of new businesses fail and photography studios are probably one of the more susceptible to failure. Being a good photographer and understanding the technical skills necessary to be a successful photographer are a good start, but succeeding as a professional photographer and running a studio require a lot more than just being able to handle a camera.
This is where this excellent book comes in. Written by a professional studio photographer, it leads you through setting up your business, dealing with clients, marketing & selling for a variety of market sectors, as well as legal issues, advertising and much more.
Everything is clearly written and explained, backed up by the personal experiences of the author. Easy to read and digest, this is the perfect introduction to the business of photography.
As a professional photographer myself, I can honestly say that I wouldn't be where I am today without this book. Being a professional photographer is 10% photography and 90% business. Dealing with that fact can be hard for many of us, but this book is of invaluable help.
was hoping for more.......2007-08-06
I was dissapointed that the author mainly discussed wedding photography. I understand this is the bread & butter of the business, but the book should have therefore been titled: "How to Start & Run a Wedding Photography Business." If you are looking for info on starting other types of photography studios, you may be better suited to look elsewhere.
A good read........2007-06-14
A good book. Very American in style, but lots of useful tips for the young photographer.
Covers every possible detail.......2007-03-21
This book is like having a best friend in the photography
business sit down with you and tell you exactly how it all works.
The author spares no details and covers every single aspect of the business he can possibly think of.
This book has a very practical,down to earth common sense approach that is encouraging but realistic at the same time.
I can't think of anything he has left out.
This should be called "the Photographer's Mentor" - an exceelent read........2007-01-15
This book is a must have and a must read for anyone wanting to begin the business of sudio photography and looking for solid advice and clear instruction on how to do that intelligently. In his many years as a successful photographer, with more than 1900 weddings in his portfolio, Lilley brings to the table the practical do's and don'ts needed to for one to suceed.
Lilley works through all the day to day aspects of how to run a studio, including where to locate your business in the community based upon the market share of the public that your brand of photography is aimed at. He shares his detailed insights on how to handle the images from digital cameras with redundant copies. He gives great instruction on how to solicit the funding for a new business by using a business plan, and how to solicit a customer based through marketing yourself to your public
He provides a strong framework of how to shoot and what to shoot when it comes to weddings, portraits, high school senoirs, etc. and the workflow for each of these widely differing types of photography.
If you are going to buy one book to read before plunging into your own business as a photographer this is the one book you must buy.
Book Description
How To Start And Run Your Own Corporation: S-Corporations For Small Business Owners begins where many incorporation books leave off. Peter Hupalo, author of Thinking Like An Entrepreneur, teaches you the basics of corporate business structure. How To Start And Run Your Own Corporation: S-Corporations For Small Business Owners will help you understand:
* Which Business Structure Might Be Best For You
* How To Decide Between An S-Corporation And A LLC
* How To Choose Your State Of Incorporation
* How To Form Your Own Corporation
* S-Corporations
* Par Value And No Par Value Stock
* Issuing Shares
* Valuing A Small Business Corporation
* Financing A Corporation Through Equity And Loans
* Attracting Angel Investors For Your Corporation
* Shareholder S-Corporation Basis
* The Accumulated Adjustments Account (AAA) And Schedule M-2
* Filling Out The 1120S Corporate Income Tax Return
* Special Issues For One-Person Corporations
* The Role of Bylaws And Corporate Minutes
* The Role of Directors And Officers
* Withdrawing Money From Your Corporation
* Social Security/Unemployment Insurance On Officer Salaries
* Workers' Compensation Issues For Officers
* Fringe Benefits And Employment Issues
* Qualified Retirement Plans, SIMPLE-IRA, SEP-IRA
* The One-Person 401(k) Retirement Plan
* How To Determine If Your Retirement Plan Is Safe From Bankruptcy
* How To Minimize Your Taxes
* The Tax Difference Between Pretax Purchases And After-Tax Purchases
* How To Prevent Your Corporate Shield From Being Pierced
Customer Reviews:
Informative, hard to plod through in places.......2005-03-02
The book has a lot of useful information about setting up and running small corporations.
Never Judge a Book by its Cover.......2005-01-23
This book provides vital information not usually covered in most self-publishing books and is a solid resource guide. Another confirmation that you need to read many books on your subject to familiarize yourself with the business. Areas such as how to protect your inventory by filing a UCC in the state the distributor is based, understanding the ins and outs of how distributors work, how to establish discounts and payment schedules that protect your financial structure, how to properly set-up your Accounts Receivable, Accounts Payable,taxes, LLC's, S Corporations,etc. Peter Hupalo's only weak area is his cover design. Anyone this intelligent should know their strengths and weakness's, and graphic design/layout is his. His book deserves better and would appeal to more buyers if it was redesigned.
Focus.......2004-12-30
I found the book focused more on C Corporations. A few of the chapters did focus on S Corps and it answered a lot of questions I had, and also raised more questions in the process. I found it did not go into real detail on S Corp deductions, or how to handle tax liability for an owner/employee.
The Book Saved Me Money.......2004-11-25
This book is, to me, misnamed. It's really about how taxes are collected on various types of business structures. It discusses the various business organizations such as sole proprietorships, limited liability companies (LLCs), and corporations. Under corporations both C and S corporations are covered. (I can't think of a catchy title to say that, so I guess the book can stay named as it is.)
Most of the book is on the S corporation. This makes sense as most small business should probably be S corporations. The small business isn't going to attract large numbers of investors. By shifting the income of the business to an S you can often save several thousand dollars in taxes by shifting between salary and dividends or what the IRS calls earned income and passive income.
When I got the book I had a couple of questions in mind like "how much salary should I pay myself." These questions aren't answered in most "how to incorporate" type books. What I wanted was two answers, what does the law say, and what are the real rules. I got both answers quickly and easily.
For me, the information I wanted was covered in about 10% of the book, the rest of the material I either knew or didn't care about. That 10% that I needed saved me many, many times the cost of the book.
Buy it with pre-tax dollars!.......2003-08-24
This is a great read for anybody considering incorporation or investing in an existing business. The author employs dozens of examples to illustrate the key decisions involved in choosing a business structure and how to manage it. Potential downside is given equal weight with potential savings, and often neglected issues affecting minority shareholders like "dilution" and "freeze out" are given a fair hearing.
The section on pre-tax vs. post tax purchases was particularly well illustrated. Find out why a $0.37 stamp may cost you $0.25 when you buy it through your business and $0.56 when you steal it from your personal stationary drawer. The author's conservative approach to accounting was refreshing in a world of books that profess to tell you how to beat the IRS. The strategies for maximizing shareholder income in this book are based on solid, legitimate planning.
The only fault I found with the book is that the number of examples led the author to be a little too imaginative with made-up business names. However, that wasn't enough to stop me from reading it from cover to cover in less than 24 hours.
Book Description
Make big profits on eBay with no upfront investment!
Make thousands of dollars per week--with little or no financial risk--selling other people’s stuff on eBay. How to Start and Run an eBay Consignment Business explains how to locate and work with consignors and successfully deal in the goods they want to sell, including collectibles, retail store closeouts, estate items, corporate merchandise, and much more.
Find out how to get started selling on consignment, decide what kinds of items will be the most profitable, and set up your business. You’ll get sample contracts, forms, and flyers, as well as tips on creating a web site, marketing your business, and automating day-to-day tasks. Whether you want to supplement your income or become a registered eBay Trading Assistant, you’ll find everything you need in this helpful, step-by-step guide.
Customer Reviews:
If you have Titanium Ebay from the same author, this book is just a cut and paste work with an extended chapter on consignment.......2007-10-06
About 85% of the book is in Titanium Ebay, and in the exact same words. Its just cut and paste. If this is your first Skip McGraph book, this is excellent way to start.
I love McGraph style, and incisive info on the Ebay business. He tells you insider secrets of PowerSellers, and their tactics. But the best are the cases he makes, examples of what to buy, how to sell it and profit. He opens up your mind that almost everything sells.
eBay Consignment guide.......2007-06-14
Very good guide on what "to do" and "not to do" in starting the eBay consignment business. The author speaks from his own experience which I have found is the best way to learn.
Another Great book that stays close by on my shelf for reference
Consignment and eBay can work together.......2007-05-29
A good overview on a patient use of eBay. This works well establishing long-term relationships with regular customers. Consignment is also an entry for those individuals not wanting to be sales people but creates them into one comfortably. I recommend it as a part of your library. Try it for knowledge of another way to source your business.
Extremely helpful!.......2007-03-20
This book gives you all that you really need to know about running an ebay business including pitfalls and things to be aware of that you normally would have to learn the hard way. It is definately worth every penny I paid for it!!
A must have resource for this business........2006-12-05
Like many or most who have read this book, I was going through the investigative process of either starting or investing in an eBay consignment business. This book has a lot of useful ideas and is very practical. No eBay consignment business should be without it, as it will pay for itself many times over.
Book Description
"How To Start And Run A Small Book Publishing Company" begins where many self-publishing books leave off. Peter Hupalo, author of "Thinking Like An Entrepreneur" and the owner of HCM Publishing, teaches the business aspects involved in operating a small book publishing company. "How To Start And Run A Small Book Publishing Company" will help you understand: Inventory Accounting In The Book Trade; Just-In-Time Inventory Management; Turn-Key Fulfillment Solutions; Tax Deductible Costs In Publishing; The Basics Of Sales And Use Tax; Profitable Book Pricing; Standard Terms In The Book Industry; Working With Distributors And Wholesalers; Cover Design And Book Layout; Book Promotion And Marketing; How To Select Profitable Authors To Publish; The Printing Process; Printing On Demand (POD); The Power Of A Strong Backlist; How To Value A Copyright; And Much More!
Customer Reviews:
Not up to the price of the book........2004-01-22
When I initially saw this title and the positive reviews, I decided to purchase it to see if it had any more information to add to what I read in The Complete Guide to Self-Publishing by Tom & Marilyn Ross. ...
I was disappointed with the first part of the book, which seemed to be nothing but promotions of other books. And while he does discourage direct mail advertising, he does so for pages! He seems to find it necessary to explain ad nauseam why direct mail advertising is wrong. Other topics are covered in such a way that he ends up referring you to another book for more information.
There are a few areas that he does go in-depth about, such as the matter of bookkeeping and accounting, but at times he goes into too much technical detail - possibly even more than most budding publishers would ever have to encounter. And when it comes to the issue of printing he has a tendency to over-promote POD publishers, especially since his book is printed through a POD publisher (which tends to be more expensive that other books of its type and size).
About the only useful information that I was able to glean from the book were web sites where I could find additional information as needed. But this isn't enough to justify an overpriced book that is more hype than substance.
A Bit of a Disappointment..........2004-01-17
Peter Hupalo's book was very highly recommended on Amazon.com so I was quite excited to see what information it could give me about starting my own publishing business. I knew that I was going to be disappointed when I saw the book and realized how cheaply the book was designed. While I know that it is important to cut costs in production, I felt that the author was lying when he said that it is easy for an author to learn to design a cover by himself and still look professional. Who is he trying to kid? The book is obviously self-published and designed. The author uses shameless self-promotion by repeatedly mentioning other books that he has written that could help the reader with other aspects of running a small business so that he can milk you for more money instead of giving you a few tips in this publication. I also thought that the title was misleading because it is really geared towards self-publishers - not a publishing company. I don't mean to say that the book is completely useless, as there was some decent information inside, as well as some suggestions as to printers and designers who don't mind working with smaller companies. However, as a whole I was pretty disappointed because there is little or no practical application for most of the topics that are covered in the book. For sections on inventory accounting, profitable book pricing, etc. the author spends a great amount of time running through math problems to show the reader all of this gobbledegook that doesn't make sense because you don't run your own publishing business and are not really sure of what the heck he is talking about! Other sections like cover design & book layout are obvious - make your book look good so it will sell. Duh. How do you make it look good, what are some things that have sold really well in the past? Anyway, it is a good introduction to publishing in general, but I was left with a lot more questions after the book than I had before!
Financial Wake-up Call.......2002-11-29
Peter Hupalo starts off with a caveat; he suggests caution. Starting at the beginning, he asks you to determine if and why you want to be a book publisher.
He is down to earth and up to date. For example, on Page 37, he (rightly) recommends against direct mail advertising for books.
Hupalo is strong in finance and marketing and he applies sage advice to books.
I love his statement on page 77:
"With the book industry, the entire industry squeaks.
That's probably because it's a very old industry."
With advice from Peter Hupalo, some of us will break the bonds of tradition and make book publishing more profitable.
He covers inventory, accounting, sales taxes, deductions, business structures, record keeping, typesetting, printing and more.
This book is about the nuts and bolts of setting up and running a book publishing business.
As an author, publisher and advisor to the book publishing industry, I recommend this book.
Dan Poynter, ParaPublishing.com
For authors who are considering private publishing.......2002-11-11
How To Start & Run a Small Book Publishing Company: A Small Business Guide To Self-Publishing And Independent Publishing by author, publisher, and book reviewer Peter I. Hupalo is a highly practical, useful and "user friendly" guide written especially for authors who are considering private publishing as an alternative to being published by an established press, as well as those who are considering launching their own independent publishing businesses for producing their own works and/or those of others. Individual chapters address a range of relevant issues ranging from the determination of how many copies of a book to print, to successful and unsuccessful marketing techniques (direct mail is strongly discouraged due to its expensive nature and low likelihood of turning a profit), to pricing the book for maximum commercial return, to itemizing deductible costs, inventory accounting, book production, record keeping, and much, much more. A first-rate primer and a "must-read" for anyone seriously thinking of entering the exciting and often competitive world of independent publishing, How To Start & Run A Small Book Publishing Company is a welcome and recommended addition to any personal reading list or professional "do-it-yourself" instructional reference shelf.
A Good Start Up For Small Or Self-Publishing.......2002-11-02
The greatest measure of the value of any information is it's practical application in the real world. "How To Start & Run a Small Publishing Company" is very useful and practical in all aspects. And I think it can save countless hours of wasted effort and tens of thousands of dollars for a beginner self-publisher.
There are some special points in this book about US taxes and business structure, which is not very useful for a foreign reader. But the end chapter "The Holy Grail Of Publishing" about the valuation of a copyright and intellectual property - is just perfect. I never read something similar. The chapter "Just-In-Time Inventory: How Many Copies Should You Print" is also very interesting and substantial. It gives Mr. Hupalo as an author of two other perfect books "Thinking Like an Entrepreneur" and "Becoming An Investor".
As a writer I'm trying to decide whether I want to self-publish or go through the more traditional publishing channels. Mr. Hupalo book has answered the myriad of questions I had, and given me specific detailed recommendations how to proceed with my manuscript. If I do choose to self-publish or to start and run my own publishing company, I know this book will become my constant companion. And I hope, someday this book will be my stimulus to become a publisher.
The Russians proverb says: "Not Gods who bum clay". In other words, it is within powers of average man.
Book Description
"Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business" shows entrepreneurs what they need to know to start a home-based business. Topics covered include: * Business Models And The Home Business * Distribution/Fulfillment of Your Product Or Service * Marketing And Sales * Personal Success Characteristics * Overcoming The Fear Of Starting A Business * Naming Your Business * Zoning And Insurance * Intellectual Capital: Copyrights, Trademarks, And Patents * Limited Liability Companies And S Corporations * Business Expenses And Accounting For Your Home Business * Home-Based Business Taxes (Including Sample Schedule C, Schedule SE, and Estimated Tax Payments) * Seven Home-Based Business Ideas * Fifteen Basic Steps In Starting A Home-Based Business * State Resources For Starting Your Business
Customer Reviews:
Wish I found this book earlier.......2006-11-07
I have been working from home for over two years now. This book would have been a great resourse in my early days as i was learning the ins and outs. If you are contemplating starting to work from home there is some sound advice here. I now do well with my home business, and find reading all I can about this lifestyle keeps me sharp and productive. Books like this are great when it comes to the mechanics, but if you are going to get involved with selling from home by yourself, personal development is key. There are so many great books and cd's in this arena that truly help, knowing how to discipline yourself to persist consistantly is so important to your success. Authors that have helped me here are Micheal Losier (Law of Attraction) Andy Andrews (all his works are great) Dr Wayne Dyer (The power of intention) Dr. Ellie Drake, Jeffrey Combs, Jim Rohn, Joseph Murpy (The Power of the Subconcious Mind). Keep reading and jump in it is a great way to live.
Truly, Ernie D wecreatelifestyles.com
A very interesting title for a book.......2006-07-16
When I first read this book I was greatly intregued. I bought it simply for the title because I was very curious.
The author has succeeded in capturing and holding my interest and I strongly suggest that you buy it if you're serious about changing your financial position.
If you're looking for another suggestion for getting started on the right track and by this I mean staying away from those crazy foolhardy schemes, then please read "Untapped Wealth Discovered" written by Jeff Marquis and Kerry Harrison.
This book is a very fresh new approach to helping you discover home businesses and opportunities that are safe and scam free. You gotta be careful about choosing the right option for yourself.
Sober Advice for Would-Be Entrepreneurs.......2006-03-16
If you are thinking about starting a home-based business, spend some time pondering this book.
Peter Hupalo has done all would-be entrepreneurs a favor by presenting a sober picture of the joys and tribulations of going-it-on-your-own. While I am not so sure about the underwear part, Hupalo offers a clear, well-written guide to starting your home-based business.
I have been home-based for more than 20 years. In my experience, you will need something covering your underwear if you plan to succeed. In my home state, Connecticut, the vast majority of business formations have failed within two years of their filing. To me success is a matter of prospecting, networking, execution and performance. That translates into face-to-face meeting. You will need some cloths.
Once you get beyond that idea, the book is great. The author covers critical topics such as:
* Business Models
* Personal Success Characteristics
* Naming your business
* Zoning
* Insurance
* Intellectual Property
* Limiting your Liability
* Business Expenses
* Taxation
* Financial Management
In my opinion, the best chapter provides state-by-state resources for starting your business. It provides a detailed guide to local and state business regulations, licensing, state taxation, and name registration. This chapter alone justifies the book's price and any time you spend reading it.
If you have the proper make-up, working for yourself is great. But, as Hupalo correctly points out, there is an opportunity cost. If you understand it and accept the risks associated with that cost, you are well on your way to starting your business. This book will help you clarify those issues.
A no-nonsense guide to the nuts and bolts of starting a home based business.......2005-12-09
Written by the operator of the ThinkingLike.com website for entrepreneurs, Getting Rich in Your Underwear: How To Start and Run a Profitable Home-Based Business is a no-nonsense guide to the nuts and bolts of starting a home based business. Chapters cover basic home business models, the characteristics that pave one's way for personal success, zoning and insurance issues, why intellectual property is critically important, matters of copyright/trademark/patent, expenses and taxes to be aware of, fifteen basic steps to getting started, state resources for help in getting off the ground, and much more. Written in a no-nonsense, down-to-earth style, Getting Rich in Your Underwear also warns prospective entrepreneurs of all-too-common scams - such as the Internet scam of someone claiming trademark ownership of a word or expression and asking an entrepreneur to pay a royalty to use or license the expression (this isn't how trademarks work and is referred to as 'naked licensing', which can be grounds for the cancellation of a trademark!) Though highly readable, Getting Rich In Your Underwear does not shy away from details or mathematics, and offers sample calculations and forms to get the reader acquainted with necessary accounting matters. An absolute "must-have" for anyone seriously interested in running a business from home.
Knows What he is Talking About.......2005-07-25
I've worked at my own home based business and disagree with the title. If you wear your underwear at work, that's the time when UPS is going to make a delivery. Of course I don't look nearly as good as the girl on the front cover. I've also got to say that I've never gotten rich, but I don't have a boss.
Basically this guy knows what he is talking about, so I'm only going to comment on those areas where I think I have something to add.
Chapter 3 is on naming your business. He gives some good advice, but I think he has the chapter backwards. For me, the most important thing is to have a good web domain name. Joe's Plumbing doesn't need a domain name, but most companies now do. He lists three companies to check on domain names. Network Solutions was the original Government set up monopoly. At that time everyone had to use them. [...] for exactly the same thing, and their customer service is great. (I have no connection with GoDaddy except being a customer of theirs.)
Chapter 4 is on locating the business with regard to zoning. There are a lot of restrictions on operating a home business and he mentions most of them. They come down to don't cause a mess -- a lot of customers parked at your neighbors, a big flashing neon sign, big delivery trucks coming by. These things annoy neighbors. The kinds of things he talks about in Chapter 9 don't need these things, and zoning won't be a problems unless a neighbor complains.
Most people say to form a corporation, Mr. Hupalo doesn't. I strongly agree with him, forming a corporation is expensive and probably not worth while. There is some protection under the law if you do business as a corporation, but lawyers are very experienced in getting around this shield. If you do want a corporation, you lawyer will do it for you for a few hundred dollars. For this few hundred dollars he will have his secretary type up the standardized papers he used for the last hundred corporations he did. Or you can get these same papers out of several books and file them yourself for only the filing fee.
One last comment, chances are your business will fail, most do. But with the failure you'll learn something. Work for a while to get back on your feet and your second business will work better. If this doesn't work, repeat the process -- it's worth it.
Basically this fellow knows what he is writing about.
Book Description
Written in an easy-to-use, step-by-step format, this one-of-a-kind resource gives advertising professionals and entrepreneurial dreamers all the tools they need to start an ad agency, run it, and grow it into a highly profitable business. Account execs, copywriters, art directors, media planners, and those with little or no experience in advertising will find all the information they need to get started. Written from the owner's perspective, How to Start and Run Your Own Advertising Agency defines responsibilities for every important agency function and job, from financial to creative to production. It is packed with professional-level guidance for prospecting and keeping clients, complying with advertising and business regulations, developing a business plan, leasing office space, choosing the right media, and creating effective advertising. It includes checklists, glossaries of terms, sample contracts, financial statements and legal forms, and lists of reference materials to guide readers every step of the way to agency success.
Customer Reviews:
Outdated and Overrated.......2001-06-02
A lot has changed in the business since this book was written. And unfortunately, what still applies is too vague to be of much use. You can't begin to cover the scope attempted here in enough detail to call this a "how to" guide.
Excellent primer for start-ups.......2000-04-25
This is an excellent book for anyone considering or just starting their own business. Though the content focus is on an advertising agency (as the title dictates) most of the information is easily transferable to most types of small business. The author presents the material in an easy-to-follow format and the book is full of things that will prevent the many "gotchas" of setting up a business. I read the book the first year of opening my first business. I wish I would have read it *before* I opened my doors but that didn't stop it from being one of the most useful books I have ever read.
Book Description
How to Start and Run a Successful Consulting Business
Written for anyone with ideas, information, or skills to sell, this invaluable guide shows you how to make the most of your talents, putting them to work for yourself and your clients. Drawing on their own experiences as management consultants, Gregory and Patricia Kishel offer down-to-earth advice on what it takes to succeed as a consultant, where the opportunities are, and the types of situations you are likely to encounter. Step by step, you will learn all the aspects of becoming an independent consultant, including:
- How to choose a specific field and set up business
- How to determine fees and market your services
- How to get referrals and maintain good client relations
- What kinds of insurance you should have
- How to win government contracts, enter foreign markets,
- and much more
Whatever your area of specialization, this indispensable book will give you the information you need to build and maintain a profitable consulting business.
Customer Reviews:
Complete WASTE OF TIME!.......2006-03-16
This book is like a fad diet book. It pads about two pages worth of real data with 200 pages of fluff. Don't waste your money or time buying this book! I am kicking myself for wasting my money. There are many better books than this one. Trust me.
Motivational text with step by step guidelines.......2000-11-30
I just bought it and I couldn't put the book down! In fact, I plan on reading it again and again just to get the concepts ingrained in my mind.
I am preparing to launch my own consulting business after several years of "dabbling" in workshop facilitation and the design of presentations for various one time clients. This book describes in clear words the practical things I need to do to move my business from a part time endeavor to a full time and SUCCESSFUL business of my own!
I looked at and skimmed dozens of books on this topic over the last two weeks, and this one is the best, hands down. If you are looking for a easy to use, yet comprehensive (Check out the table of contents to see for yourself just how comprehensive this book is!) and practical guide to starting your own consulting business, the Kishel's book is a must have!
Book Description
The Mobile DJ Handbook, Second Edition continues to be an excellent guide for novice and experienced DJs looking to build a successful career as the owner-operator of a mobile disc jockey service. Complete with practical tips, expert advice, and creative strategies, this book serves as the perfect guide on how to market and sell your services as well as develop and expand your business.
This book contains information on becoming a professional, securing bookings, buying equipment and music, and running party dances, contests, and games. Included within the text are sample contracts, an advertisement and brochure, and resource information. The Mobile DJ Handbook is an essential reference guide which offers readers all the knowledge and inspiration needed to run a profitable enterprise.
*New equipment, technology, and practical business advice are integrated
*Includes chapters ranging from performance and professionalism, sales and mareting, dancing and games, to booking opportunities
*Provides essentials forms, contracts, and brochures
Customer Reviews:
Dollars ... and the salesmen who love them........2006-10-16
This book, and its sister publication is fantastic, if you want to be Ray Kroc, and attempt to get rich franchising your cookie cutter product. The book describes very little about the actual methodology of performance, and focuses with laser precision on the mechanisms of salesmanship. The author rides high in the saddle, and rules over all the "bottom feeders" she surveys. This is the type of mentality I would think one who aspired to individual artistic expression, and freedom would want to avoid. Conform or be cast out. The content is concise, and informative in its own self righteous, conformist, and calculating way.
Great book for any experience level.......2005-11-13
I have been djing about 5 years and want to take my business to the next step. This book is full of all kinds of information that I can use now, not abstract ideas that would work in theory. I could not put it down I just wanted to keep learning. Some of the ideas I have already started to implement. Can't wait to read the DJ Sales and Marketing Book. A MUST READ
Required Reading for DJ's.......2005-11-06
This handbook leads you step by etep into the world of pro DJ's. Follow every word and you can't miss making your business into the power leader in your area. I worked the pages and now I have quit my job and do this fulltime very successfully. Thanks a billion, Stacey!
Lots of advice.......2003-12-24
I got this book when I didn't know anything about DJing. I read every page of the book, and it was fantastic! It was just filled with tips and advice for anyone who wanted to get into DJing. For example, it says some of the equipment you'd need to buy to be a mobile, different games you can play at weddings and bar/bat mitzvahs, how to get the crowd moving, and much more.
Evolving The MDJ Industry.......2003-12-16
"Stacy Zemon is a knowledgeable source on being a pro mobile DJ. She is also a veteran of the industry who has contributed much to its evolution."
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