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Essentials of Business Communication
Mary Ellen Guffey Manufacturer: South-Western College Pub ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0324313926 |
Book Description
This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in the workplace.Customer Reviews:
Marketing Textbook.......2007-10-04
Best Text for Learning Communication Skills.......2007-01-04
Yes Indeed........2006-01-30
Excellent book for college and your career.......2000-07-29
An Excellent Guide to Business Writing.......2000-04-03
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Send: The Essential Guide to Email for Office and Home
David Shipley , and Will Schwalbe Manufacturer: Knopf ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0307263649 Release Date: 2007-04-10 |
Amazon.com
An April 2007 Significant 7 Editors' Pick: Funny, engaging, and oh-so-practical, Send is the ultimate etiquette handbook for email, making David Shipley and Will Schwalbe the "Miss Manners" resource for the digital age. Full of practical insights, Send is an invaluable resource for anyone who uses email, and is guaranteed to help you "think before you click." We are not the only fans of this important book. We asked psychologist, science journalist, and bestselling author Daniel Goleman to read Send and give us his take. Check out his exclusive guest review below. --Daphne Durham
Daniel Goleman is an internationally known psychologist who lectures frequently to professional groups, business audiences, and on college campuses, and is the author of many bestselling books, including Emotional Intelligence and most recently, Social Intelligence.
Book Description
When should you email, and when should you call, fax, or just show up?
What is the crucial—and most often overlooked—line in an email?
What is the best strategy when you send (in anger or error) a potentially career-ending electronic bombshell?
Enter Send. Whether you email just a little or never stop, use a desktop or a handheld, here, at last, is an authoritative and delightful book that shows how to write the perfect email—at work, at school, or anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!).
The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age—wise, brimming with good humor, and filled with helpful lessons from the authors’ own email experiences (and mistakes). In short: absolutely e-ssential.
Customer Reviews:
More like "Eats , Shoots & Leaves" than Strunk & White.......2007-10-16
Help for today's communicator.......2007-09-30
Send: The Essential Guide to Email for Home and Office.......2007-09-29
Learned what I didn't know I didn't know.......2007-09-26
EVERYONE, and I mean EVERYONE should read this book.......2007-09-25
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The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management
Peter F. Drucker Manufacturer: Collins ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 006093574X Release Date: 2003-07-29 |
Amazon.com's Best of 2001
Ever since his first book was published some six decades ago, Peter Drucker has been essential to everyone serious about the "management of an enterprise (and) the self-management of the individual, whether executive or professional, within an enterprise and altogether in our society of managed organizations." This distinguished 30-year Claremont University professor has continuously identified critical principles in management, economics, politics, and the world in general. And he has redirected our thinking about them through more than two dozen books, including an autobiography and a couple of works of fiction. Now, with The Essential Drucker, he has overseen the compilation of his most important fundamentals into one indispensable book.Reaching back as far as 1954 with his treatise "Management by Objectives and Self-Control" ("Each manager, from the 'big boss' down to the production foreman or the chief clerk, needs clearly spelled-out objectives" that clarify expected contributions "to the attainment of company goals in all areas of the business"), Drucker's now-established ideas take on a surprising new relevancy when remixed equally pioneering ideas from the 1960s, '70s, '80s, and '90s. Between the thoughtful "Management as Social and Liberal Art" through the provocative "From Analysis to Perception--The New Worldview" (both originally published in 1988's The New Realities), this book revisits some of modern management's most inspired writing and presents it in a way that should appeal to both newcomers and those needing a refresher course on Drucker's basic beliefs. --Howard Rothman
Book Description
Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker has been analyzing economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and principles affect the performance of the organization, the individual, and society, there is The Essential Drucker -- an invaluable compilation of management essentials from the works of a management legend.
Containing twenty-six selections, The Essential Drucker covers the basic principles and concerns of management and its problems, challenges, and opportunities, giving managers, executives, and professionals the tools to perform the tasks that the economy and society of tomorrow will demand of them.
Download Description
"In one volume a selection of the essential writings from Peter F. Drucker's sixty years of work on management. The first selection of Drucker's management work from The Prctice of Management (1954) to Management Challenges for the 21st Century (1999), this book offers, in Drucker's words, ""a coherent and fairly comprehensive Introduction to [and] gives an overview of my works on management and thus answers a question I have been asked again and again: . . . which of my writings are essential?"" The Essential Drucker contains twenty-six selections on management in the organization, management and the individual, and management and society. It covers the basic principles and concerns of management and its problems, challenges, and opportunities, giving managers, executives, and professionals the tools to perform the tasks that the economy and society of ,==otherwise ungrammatical== tomorrow will demand of them. "Customer Reviews:
It's 1 of the best.......2007-07-01
Managment for people who can think outside the box.......2007-06-09
Outstanding.......2007-05-14
Like trying to do Quantum Physics while reading Newton.......2007-04-25
Not quite timeless.......2006-09-17
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The Elements of Resume Style: Essential Rules and Eye-Opening Advice for Writing Resumes and Cover Letters that Work
Scott Bennett Manufacturer: Amacom ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 081447280X |
Book Description
It's amazing the myths one can find in some resume books. Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand what kinds of resumes spark the interest of employers. In The Elements of Resume Style, Bennett explains why some of the most popular "tricks" backfire more often than they work, and offers clear, smart strategies for creating resumes and cover letters that get people jobs. From entry-level to executive, users of this invaluable guide will: * See their resume from the employer's perspective * Avoid the errors most candidates make * Handle job-hopping, employment gaps, and other touchy subjects honestly and effectively * Write cover letters that stand out -- and learn the untapped power of the inquiry letter 1,400+ Sample Action Words, Action Statements, and Position Descriptions/Blurbs 200+ Vague Claims to Avoid and 500+ More Words and Phrases to Avoid Sample Resume Format, Sample Response Letter, Sample Inquiry Letter Sample Informational Interview Request Letter Sample Response to Request for Salary Requirements Sample Salary History, Sample References The battle for jobs is tighter than ever. The Elements of Resume Style can help you make sure your first salvo is as powerful and on-target as possible.Customer Reviews:
Simple as a resume should be .......2007-09-16
Great Insights but not Quite Enough by Itself.......2007-07-30
"Elements of Resume Style: Essential Rules and...".......2007-03-12
This Book is Essential to Getting Hired!!!!!!!.......2006-04-25
This one is a Keeper!.......2006-03-14
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Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
Steven K. Gold Manufacturer: Learning Ventures Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0976279045 |
Book Description
Entrepreneur's Notebook propels you on a whirlwind tour of the start-up process. It is an invaluable reference for new and experienced entrepreneurs that includes chapters on a wide range of topics, from entrepreneurial team building to business plans to financing. This excellent book provides an incredible amount of practical information that will help you make smarter decisions and avoid costly mistakes. The author, Steven K. Gold, is an accomplished entrepreneur who has co-founded and led five early-stage ventures. As an investor and mentor, he also advises many entrepreneurs and young companies. He earned his B.S.E. in Entrepreneurial Management from the Wharton School of the University of Pennsylvania, and his M.D. from Brown University Medical School.Customer Reviews:
Nice Guide for Beginners.......2007-06-16
A Must-Have for Entrepreneurs.......2007-05-14
Exellent Book.......2007-05-11
Brief and to the point.......2007-04-27
Invaluable advice for the budding entrepreneur.......2007-03-04
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Business Communication Essentials (2nd Edition)
Courtland L. Bovee , and John Thill Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0131472453 |
Book Description
Integrating all elements of effective business communication, this all-in-one package blends information with technology, presented in an engaging multimedia environment. Numerous real-world examples and document critiques provide the means for learning grammar and business communication mechanics more effectively than any other book on the market today. After an informative introduction that describes the foundations of business communications, this book covers such topics as: the three-step writing process (planning, writing, and completing business messages); brief business correspondence (letters, memos, e-mails, and instant messages); business reports and proposals; and employment messages. Comprehensive appendices for format and layout of documents and a handbook of grammar, mechanics, and usage round out this book. A must-have reference book for anyone in a professional business office, this resource is also an excellent primer for those just entering the job market.
Customer Reviews:
My English book.......2007-02-17
Business Communication Essentials and CD Package (2nd Edition).......2005-09-12
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Essentials of College English
Mary Ellen Guffey , and Carolyn M. Seefer Manufacturer: South-Western College Pub ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0324201508 |
Book Description
Designed to cover basic grammar and mechanics, this fast-paced, economical workbook develops proficiency in grammar, punctuation, usage, and style. With the assistance of Dean Elizabeth Tice at the University of Phoenix, co-authors Mary Ellen Guffey and Carolyn M. Seefer have produced an accelerated refresher course guide aimed at motivated learners. Essentials of College English is a no-frills grammar/mechanical review that combines value with authoritative coverage.Customer Reviews:
The Co-Author ignores this book in her class.......2007-08-21
Not the best organized.......2002-08-01
The best advantage to this is the sections which allow the student to check his or her understanding. At the beginning of each section, about ten questions have the answers at the bottom of the page. Also, the unit review has answers printed for the student's reference.
One of the disadvantages is the organization. For instance, section 8 lists avoiding and correcting for double negatives as an objective. Unfortunately, double negatives are not covered there. In checking the index, double negatives are mentioned on page 128 in section 13. There, the reference is only a hotline query that states what a double negative is.
Another disadvantage is there are less exercises than in previous editions. The previous editions had "Proofreading Alerts," which I thought were very helpful in providing a more practical way to test comprehension.
This is a usable workbook, but it would not be my first choice.
College English.......2001-01-24
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Public Relations Writing: The Essentials of Style and Format (NAI)
BIVINS Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0072882565 |
Book Description
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.Customer Reviews:
OK as a very broad overview for beginners .......2007-08-21
Writing the Wrongs.......2000-01-19
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Songwriting: Essential Guide to Lyric Form and Structure: Tools and Techniques for Writing Better Lyrics (Songwriting Guides)
Pat Pattison Manufacturer: Berklee Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0793511801 |
Book Description
Veteran songwriter Pat Pattison has taught many of Berklee College of Music's best and brightest students how to write truly great lyrics. Her helpful guide contains essential information on lyric structures, timing and placement, and exercises to help everyone from beginners to seasoned songwriters say things more effectively and gain a better understanding of their craft. Features examples of famous songs for study, including: Be Still My Beating Heart * Can't Fight This Feeling * It Was a Very Good Year * Tickle Me * and more.Customer Reviews:
have to agree with the below review.......2006-03-14
Excellent tool.......2006-01-29
Outstanding.......2005-03-04
Book Review ý James Linderman.......2002-12-18
Pat Pattison has been teaching lyric song writing and poetry at Berklee College of Music since 1975, and has played an integral part in developing Berklee's songwriting program, which was the first complete songwriting degree program to be offered anywhere, and is arguably the best in the world. Among the many other vast contributions Pat makes to the music industry, he also spends a lot of time writing in Nashville, works for TV and film, and does a ton of workshops and clinics all over the world.
In the forward of "Songwriting: Essential Guide to Lyric Form and Structure" Pat indicates that "This is not a general book on lyric writing...it's specific purpose is to help you handle your lyric structure more effectively."
This is great because, instead of trying to deal with all aspects of lyric writing in a diluted overview, Pat instead, offers a very concentrated and detailed discourse on the aspect of song craft that seems to be most absent in most songwriters background...the deliberate use of structure.
Throughout the book Pat uses an analogy, comparing lyric writing to juggling. When you juggle, you start with one ball and work on attaining that skill before adding a second, third or fourth ball, or before attempting to juggle with flaming batons or chainsaws.
The first "ball" we want to try and juggle in our lyric development is the identification, study and manipulation of a lyric phrase. Pat is very skilled in providing perfect examples to show; how to match lyric phrases with the musical ones they sit on, how to write sections of a song with balanced or unbalanced sets of phrases, and how to contrast balanced and unbalanced sections to create a feeling in your listener that the song is moving forward to another section, or is resolving; coming to rest to end that collection of ideas.
This is very cool to know, especially if you are like me and really struggle with lyrics and usually find that, after a lot of frustration, that a structural oversight or flaw is often the problem.
Enough about me...back to the book.
The remaining chapters in the book break your lyric into syllables, rhyme schemes, song parts like; verses, choruses and those dreaded bridges. It then takes a concentrated look at song form and where to place the hook...you know, the part that makes your listener remember that you have a song.
The thing that Pat Pattison's books do better than any other books out there, is that they make people write purposefully objective rather than aimlessly subjective. He does it in a way that channels creativity rather than controlling it and he does it with a sense of style and humour that is very engaging.
I can now see why the publisher decided to name this book, Songwriting: Essential Guide to Lyric Form and Structure because essential is just how I would describe it.
Deeply disappointing.......2002-01-20
Pattison's lyrics and the lyrics he quotes (by Sting and Steely Dan for example, as well as "Can't Fight This Feeling"!) are both of poor quality. They use cliched images and tired idioms, and they abuse the apostrophe in a parody of the language of regular Joes ("Leave 'em hangin' . . .").
But worse than this, the book is padded with needless "exercises" repeated over and over to illustrate obvious points. (For example, Pattison reveals to us that if a song lyric's lines go from longer to shorter, the pace will speed up, and if they go from shorter to longer, the pace will slow down. Now, we're asked, does this example speed up or slow down? How about this one? How about this one?)No one, even the most non-verbal student at Berklee, where Pattison teaches, needs this.
Pattison's points about structure would make a worthwhile ten- or twenty-page handout, or an acceptable chapter in a book on lyric writing. To inflate them into an entire book, however, is a reprehensible con.
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Songwriting: Essential Guide to Rhyming: A Step-by-Step Guide to Better Rhyming and Lyrics (Songwriting Guides)
Pat Pattison Manufacturer: Berklee Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 079351181X |
Book Description
This book has a very specific purpose: to help songwriters find better rhymes and use them more effectively. Rhyme is one of the most crucial areas of lyrics writing, and this guide will provide all of the technical information necessary to develop your skills completely. The exercises and worksheets help experienced writers take a fresh look at their techniques, and prevent novices from developing bad habits. Use this book to start writing better than ever before!Customer Reviews:
Practice sesions clear and concise, The book is nice1.......2007-05-22
Not this book alone.......2006-01-19
Excellent Inspiration Tool!.......2003-04-19
You will need a rhyming dictionary to use this book, as it is primarily an instruction on getting the most from your rhyming dictionary. This book explains how you can put a complete idea together using only a rhyming dictionary.
Songwriting: Essential Guide to Rhyming.......2002-11-30
My other friend was shaking his head in affirmation of this noble theory.
This confirms that I really need to do whatever it takes to find some smarter friends.
Songwriters need to be expert rhymesters and despite what the rest of the world might think about it being the most natural thing in the world, it's an ability that's got to be developed to the extreme for us to be able to write great songs to the extreme.
Enter: the book!
Songwriting: Essential guide to Rhyming by Pat Pattison.
Pat begins this book by describing the number one "rhyme crime" in the business, transitive verbs. It's the rhyme that you find when a good rhyme doesn't show up so you flip the sentence upside down and jam it into your song like, "My love for you is not a fake, your heart I will now pledge to take".
By the time the listener gets to the verb "take", they have to try to remember that the "heart" was the object. It forces the listener to think backwards as they listen forward and this confusion will not attract your listener to your work.
Yoda, from Star Wars speaks almost exclusively, using transitive verbs like, "Much to learn, you still have". This may work for Yoda but it has no place in a song, so unless Yoda suddenly gets a major label deal...
Back to the book.
Pat offers some great solutions for transitive verbs and also solves the other problem that goes along with them which is how to express universal themes without cliché rhymes. This will be amazing stuff to check out.
Pat also deals with a problem that I have whereby, I don't really like to write with a dictionary and a thesaurus and a stack of grammar books on my piano but he writes convincingly that a good rhyming dictionary is good to keep at arms reach since rhyming is a purely mechanical thing and may help find you the word you need fast enough to keep your muse on track. This now makes a lot of sense to me.
Through the remaining chapters, Pat shows you all the types of rhyming available to you and if your anything like me and don't know all that much about; masculine and feminine rhymes, identity, mosaic rhymes, perfect and imperfect rhymes, additive and subtractive rhymes, assonance and alliteration then you need to get your hands on this book.
The real point of the book, really, is to lay out the rhyme types and let them expand you opportunities to BOTH say what you mean AND rhyme. The book presents the rhyme types in descending order, from the closest to perfect rhyme to the most remote rhyme types. And better, the book shows you how and when to use the different rhyme types.
This is the last of the three books by Pat Pattison that I have had the pleasure of reviewing in these last three issues of The Muse's News. They were, "Songwriting: Essential Guide to Lyric Form and Structure", "Writing Better Lyrics", and "Songwriting: Essential Guide to Rhyming".
I have almost run out of superlatives to express the value of the material in Pat Pattisons books but I would have to say that his books actually define lyric writing for me and have impacted my work like no other outside influence. If this is what you want to bring to the table for your next songwriting project, hit a good bookstore...
Very Good - Needs Rhyming Dictionary.......2002-08-16
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