Book Description
BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.
Customer Reviews:
Student review.......2006-10-19
My writing has improved 200% because of the information presented in this book. I am a junior marketing major at Northern Illinois University. This text is enjoyable to read with great visuals and equally interesting real- world examples. I will definitely keep this book. The skills learned from this book will guide me in my career for years to come. Thank you for writing this book and to my professor for choosing this book.
BUSINESS WRITING INSTRUCTION TAKES QUANTUM LEAP!.......2004-10-01
As a college business communication instructor and corporate writing consultant of 20+ years, I feel my career is about to take a quantum leap forward with my discovery of this magnificent compendium of materials. Mary Ellen Guffey has done ALL the hard work! Juicy, readable text: done. Riveting "inside" information on cool corporations: done. Web-based support? Manuals? PowerPoints? Videos? Done. Fresh writing prompts, some packaged with the research already done? Done. With my old text, I've been drowning in an attempt to supplement and update and enrich the dated material enough to keep it relevant and arresting. Now I'm finding that I have plenty of time to interact with students over their own writing and presentations. I've always felt one-on-one and small-group interaction to be a huge part of my mission as a classroom teacher. Thanks to Mary Ellen Guffey, I'm able to do more of it, while spending less time overall on take-home work. Thank you, Mary Ellen, from the trenches--not just for a marvelous tool, but for a whole toolbox full of them.
Perfect for the Classroom!.......2004-09-27
I am an instructor at a business college, and this textbook (along with the accompanying website for students) proved to be wonderful for use in the classroom. The chapters were lively (even for a four-hour lecture class!) and provided real-world details and examples. The website accompanying the textbook has plenty of extra information for classroom use, as well as activities that students can do to review chapters and test their grammar skills.
A Great Book for College Students.......2004-09-23
Business Communication: Process and Product has been the best textbook I have worked with. Everything is presented in a clear and reader-friendly manner. Of all the books I have had to purchase for my courses, this was well worth the investment. Even though I recently earned my degree, and am no longer taking classes, I am still benefiting from owning this book.
BC:PP is an instructor's dream!.......2004-09-22
I teach an entry level MBA class that focuses on Leadership and Communication. Previously, the text for this class was average to poor. I dreaded using it. Starting this semester, we're using Mary Ellen Guffey's Business Communication: Process and Product text. It's a dream! It's a joy as an instructor to have an academic text such as BC:PP that is (a) very applicable to real-world business situations, (b) easy and fun to read, and (c) filled with tons of great ideas for class and homework assignments. In addition, instructors can request support materials such as video, PowerPoint chapter reviews, chapter tests, etc. that save a TON of time and effort! I am truly enjoying using this book, as are my students. I'd HIGHLY recommend it for any undergrad or graduate level communication course!
Book Description
Updated to include new communication technology and its unique issues
For more than 50 years, The Gregg Reference Manual has been recognized as the best style manual for business professionals and students. The basic rules that apply to the most frequent problems are covered as thoroughly as the fine points of the problems that occur less often. The colorful examples and illustrations offer easy-to-follow models to help resolve the difficulties encountered in everyday communications from e-mail messages to formal reports. New features include:
- Up-to-date coverage on dealing with online source material and precautions to observe when citing electronic material
- New searchable index: the website accompanying the book allows the reader immediate access to definitions and information on specific topics
- Updated e-mail rules and expanded plagiarism coverage to meet the needs of changing technology
Customer Reviews:
Great Product, Great Seller.......2007-10-19
Item came to my home in perfect condition, half the price of what it would have cost me @ the campus bookstore. Thanks again. Awesome experience doing business with this seller. Thanks
very good, well-written manual. it is a must!.......2007-10-11
I think that this product is truly a must for anyone taking business english classes, anyone working at an office, or anyone teaching an english class. this is the best manual there is!
Gregg Manual.......2007-07-25
The Gregg Manual is outstanding and any office worker - whether secretary or the boss, needs it to be sure that letters and documents are perfect. It's a little pricey but worth every penny.
Not For Beginners..........2007-06-12
This book is not really geared for the beginner; it is for those who have a decent/modest/working command of the English writing/language with a basic understanding of sentence structure but need tweaking here and there to help perfect their skill. It covers EVERYTHING from punctuation, tense and subject agreement, spelling, word use--everything that goes into writing. The book is very busy in that it is LOADED--it covers everything you need to write properly/correctly. The book's section-numbering-system might be a bit of a tickle, but give it a scratch and you'll be on your way. The numbering system helps you locate/move from one area of grammatical treatment to another quickly; it allows this full coverage monograph to be printed into a portable size book. There are no "filler text", no speeches, no stories, no editoralizing--just concise writings on proper writing. It also provides clear examples, valuable notations, and alternative sentence formations. You WILL get your $ worth! (I didn't have time to check the book for this review, so mistakes are mine. ;>)
Great General Reference for Writers and Editors.......2007-05-09
I am a medical editor so my Bible is the AMA guide, but I needed a more general reference for my regular grammar/English queries. A co-editor who has been relying on and loving his Gregg Manual for years recommended it to me. His recommendation proved most helpful because so far, this book is great. I have yet to have a grammar question the Gregg Manual couldn't answer. It's great for editors and writers regardless of industry, and would be helpful for students as well.
Amazon.com
Composition teachers throughout the English-speaking world have been pushing this book on their students since it was first published in 1957. Co-author White later revised it, and it remains the most compact and lucid handbook we have for matters of basic principles of composition, grammar, word usage and misusage, and writing style.
Book Description
This is the braille version of the timeless reference book. According to the St. Louis Dispatch, this "excellent book, which should go off to college with every freshman, is recognized as the best book of its kind we have." It should be the ". . . daily companion of anyone who writes for a living and, for that matter, anyone who writes at all" (Greensboro Daily New). "No book in shorter space, with fewer words, will help any writer more than this persistent little volume" (The Boston Globe). Two volumes in braille.
Customer Reviews:
A very good tool.......2007-10-17
This book is an excellent tool for those who want to learn in a practical way the essentials of writing. Whether you write for science, art, or any other area of investigation; this book will help you giving tips and showing with detailed examples the most common situations while you write. I recommend the book to those who want writing as a way of expressing their ideas and to those who are not conformists and like to go further in life.
This book is: Easy to read, practical, and helpful.
The Elements of Style.......2007-09-25
The book was in wonderful condition. It arrived in a timely manner. I would buy from you again.
Great guide for writers of all ages.......2007-09-25
My son's teacher recommended this book when he was in middle school. He still refers to it in college as he pursues his writing career. My daughter needed her own copy for school because her brother wouldn't give his up! You really can't go wrong with this book.
Good book........2007-09-07
It is good book, but you might find some styles are repeating with other books. It is good to learn from this author, but I also suggest learn more from other authors, too.
Read it, Then Read It Again.......2007-09-06
This itsy bitsy tome is an ageless classic. I read it for the first time 20 years ago. Despite having never found grammar interesting before, I became hooked on the sharp little lessons. I read it again, to both delight and edification. And I'll read it once more, to remind myself of the rules that make English what it is and to smile at Prof. Strunk, long gone but very much alive in these pugnacious 80 pages. He's somehow managed to boil down the bones of the language and give you the absolute essentials. If you haven't read it, you're in for a treat and a pleasant surprise, especially if you don't care for grammar. This is truly short and sweet.
Book Description
Write with understanding and purpose with PUBLIC RELATIONS WRITING: FORM AND STYLE! With a practical approach, this communication text uses the principles and theories of public relations to provide you with the tools you need to improve your writing skills. Examples, illustrations, and end-of-chapter exercises give you the opportunity to see public relations in action. The book-specific website saves you time by providing you with exercises, tutorial quizzes, and web activities.
Customer Reviews:
Great PR Piece.......2005-10-05
This is a great PR book. It has all of the essentials for PR writing along with general PR information. I would highly recommend it if you want an in-depth study of the field, or just brush up on genereal info.
good book.......2002-08-12
As a Public Relations student, I found this book to be extremely helpful. It demonstrates the proper way to write so that you can lear effective style and techinque. I have found that this book, along with Guerilla PR Wired by Michael Levine, create the foundation for my studies.
Customer Reviews:
5 Stars but poorly structured for a book on structure.......2007-02-14
Excellent content but poorly structured for a book on structure. Ms. Minto must like to sell consulting services with her book.
Superb content, poor presentation.......2006-05-11
I read the Pyramid Principle in 1995 and dutifully trained myself to use it, with a little help from a class with Ms. Minto.
The hardest part was realizing that the Pyramid Principle isn't about forcing your current writing into Minto's structure; it's having the courage to tear your argument apart and recraft it if you can't support it in a properly constructed pyramid.
It took effort and practice to master, but it was well worth it. My writing has been widely published, and my articles are often praised for their clarity. The clarity comes from Minto, plain and simple.
They should pipe this into a hospital room to save on anesthesia.......2006-02-07
It is VERY slow going, but you *do* get the impression that this is an important skill to have. The tips are good, and the examples are easy to comprehend. I dont think they should wait until you're in business to learn this. They should teach the Principle in highschool!... if you could stay awake long enough to learn it.
You Must Practice What You Read.......2006-01-09
I purchased this book primarily because it was referenced by several authors of other Mckinsey books that I've read. I was taken aback by the price of the book but I'm of the school of thought that great ideas need not come in large packages. As like many of the other reviewers, I found this book a tough read and had to break it down into smaller bite size readings. What I did that help me tremedously was build a Pyramid chart capturing the SCQ ---Answer using sticky notes. Once built, I was able to easily see the ideas she was presenting and was able to clarify my thinking and writing substantially.
For years I struggled with getting my ideas out of my head and onto paper coherently. Now, I have a great tool that speeds this process up and get my point across succintly.
Hard to find, hard to read, expensive, puts you to sleep, but brilliant and unique! A must read!.......2005-09-26
After an exhaustive search, I ordered this book directly from the author. Make sure to get the more recent 1996 edition, not the 1987 edition.
The book is awesome in that it applies concepts in a way that I haven't seen anywhere else!
I haven't finished the book yet, it is painful to read, partly because Minto doesn't always apply her own principles! However, there are many great diagrams, and the examples cited are entertaining. For example, she provides examples of "intellectually blank assertions".
I force myself to read a chapter in the book each month. It is painfully intellectual, and sometimes puts me to sleep. But many great books are that way.
I bought the book to help me with my business proposal writing. This book is well worth it, especially for all consultants and business people.
Book Description
This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in the workplace.
Customer Reviews:
Marketing Textbook.......2007-10-04
The book was in perfect condition, however, it didn't come with the user access code for internet review websites.
Best Text for Learning Communication Skills.......2007-01-04
I am an instructor for a local college. I selected the Essntials of Business Communication as the textbook for my Business Communications course after working with it in a previous class. It is the best organized text I have found with step by step instructions for students to readily grasp the techniques used in modern business documents. The book covers e-mails, memos, a variety of business letters, reports, business proposals, resumes, letters of application and communication skills for oral presentations and interviews. Lectures, examples, assignments, and grammatical challenges are pre-designed for the instructor's use, making this a turn-key system for teaching communication skills.
Yes Indeed........2006-01-30
Yes indeed this book was/is (I still crack it open)very helpful to me. Before I read this book, or took the class that used this book, I was a very bad speller. My grammer was poor and my writing technique was even worse. If this book helped me I am sure it will help you.
Excellent book for college and your career.......2000-07-29
Finally, a complete text that is always useful. I have read this book over and over... each time learning something new. It's great if you need a complete and extensive description or a quick overview. This book will go from your college backpack to the desk of your new exciting job!
An Excellent Guide to Business Writing.......2000-04-03
This book is an excellent tool for writing, especially for the non-native English writer. I highly recommend this book to anyone who is interested in a study guide with many examples that have been updated for the current business environment. The numerous samples and the grammar review are very helpful for studying the fundamentals. This book is extremely relevant in a business world crowded with a cornucopia of poor writing, misspelling, and incorrect grammar usage. My heartfelt thanks to Ms. Guffey for writing such an excellent guide.
Book Description
Discover the secrets of written persuasion!
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers
"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich
"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook
"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com
"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion
Customer Reviews:
English Majors need to buy this book!.......2007-10-24
The key two points of this book: Get the editor out of your head and just write! and Write as you speak to keep your reader engaged. These two things would have saved years of torture when writing for English Lit classes or anything else. This is a keeper!!!
User Friendly.......2007-10-23
One of the best aspects of this book is that Joe Vitale does on the page what he is teaching the reader how to do. You learn about hypnotic writing and at the same time you experience it on the page in front of you. And it isn't a secret! Joe is transparent about that fact. This book is as close as a reader can get to experiential learning on the topic without taking a workshop.
I highly recommend it for any internet marketer. Hypnotic Writing can make a difference in your potential client sticking with your web site long enough to actually become a client!
Hypnotic Writing.......2007-09-27
This is a well written book with lots of real ideas for copywriting that sells. The best part is. . . well read the book!
Absolutely Amazing.......2007-08-13
Absolutely amazing
This book refers to all the process and ideas that I've always noticed, but could never point out the system... A must have for anyone! Even if you are just selling yourself
a lot of filler but a lot of good stuff too.......2007-07-31
this is not for beginners. if you already know the basics of copywriting then you'll pick up a lot of useful tips and techniques from this book.
would i recommend it to my colleagues? yes.
Book Description
This best-seller has been fully updated for Crystal Reports XI (extreme insight) -- the first jointly developed release of this leading report writing and analysis software since the acquisition of Crystal Decisions by Business Objects. Readers will learn to create visually appealing reports that communicate content effectively using helpful features such as charts, complex formulas, custom functions, sorting and grouping, Business Views, and more. Publishing and viewing reports on the Web is also explained in detail. NEW coverage includes: All the new user interface elements; New Dynamic/Cascading Parameter Fields; and, Using Crystal Reports with Business Objects Enterprise XI.
Customer Reviews:
Crystal Reports XI The Complete Reference.......2007-10-10
Crystal Reports XI: The Complete Reference (Complete Reference Series)
So far I have found it useful on the job.
Of course, it could have more examples at a level a step or two above the obvious.
Excellent Resource for the Seasoned Professional.......2007-08-31
This book provides an excellent reference for Crystal Reports developers. If you utilized Business Intelligence's online training and did not receive any of the handouts or materials, this book covers not only what was taight in the courses but more detailed examples. This is a great resource even for the experienced developer.
Great reference book for any serious Crystal developer.......2007-04-28
I have worked with Crystal Reports since version 8.5 and for about 4 years now. I am currently a Crystal Reports developer and create reports all day for my job. This book is a great tool for learning and provides me access to all the Crystal Syntax functions and other hard to reference materials. This book is also very in-depth and will provide a total knowledge to someone just learning.
The hardest thing with Crystal is that buidling reports is more an art form then science considering the vast amount of options the developer has to solve any given business problem. The best way to learn is get this book and dive in to making reports.
crystal ix review.......2006-07-08
Great book, am learning on my own crystal reports and this book has met my needs and expectations.
Standard Revision of Solid Reference.......2006-06-15
The text is one of the first available for Crystal Reports XI, and is largely a revision of the same material which has been presented in previous editions (which covered earlier versions of Crystal Reports). As you would expect, it does a solid job of covering all the basics. It even goes into some intermediate details in a few sections.
If you are a beginner to Crystal Reports, then the book will be a valuable reference to you. If you're an experienced Crystal Reports developer or you have used previous versions of Crystal Reports, then this book will not get much use. The book does not have many "hints" or "secret tips" that make developing in Crystal Reports easier. However, the amount of material covered is good in that there is not much left out entirely, so even an advanced developer will find bits of useful information, particularly when using Crystal Reports in new ways or on new platforms, etc. For example, the new features presented in Crystal Reports XI are covered in considerable detail, particularly the various methods of implementing new report parameter features. And, thankfully, the sections detailing now-deprecated software components have been removed or minimized.
If you're familiar with the earlier renditions of this book (i.e., for Crystal Reports version 10, etc.), then you will find this rendition exactly as expected.
Book Description
Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today's financiers and investors, but are also regarded by many as gospel. This book is invaluable reading and has been since it was first published in 1958. The updated paperback retains the investment wisdom of the original edition and includes the perspectives of the author's son Ken Fisher, an investment guru in his own right in an expanded preface and introduction
"I sought out Phil Fisher after reading his Common Stocks and Uncommon Profits...A thorough understanding of the business, obtained by using Phil's techniques...enables one to make intelligent investment commitments."
Warren Buffet
Customer Reviews:
Not sure if it is applicable to an average investor.......2007-07-29
One of the main, repetitive advices is this book is to talk to the CEO or CFO of the company whose stock you are going to buy. I am rather confused how that is possible for an average investor. Since I am not yet in the same league as Warren Buffet or even Mr Fisher, I found much of the book's advice useless to me.
There are some good points though (not paying attention to trailing P/E too much, not being obsessed with price of the stock, Cost averaging, not selling a winner to take profits, etc.) which make the audiobook useful.
Worth reading for the practical parts.......2007-04-24
I realized before I looked up this title on Amazon, it would have alot of 5 star reviews, simply for Fisher's stature in the market, and the praise he gets from Buffett. Having said that, your typical investor will probably not analyze the company the same way Fisher did.
Example in the book: Point 10-How good are the company's cost analysis and accounting controls? Fisher suggests talking to people within the company, at least to try to get some feel of how good they are, knowing it will be very difficult to get a precise understanding of how good they are. He spends a page basically explaining accounting controls are important, but it's difficult to analyze in a company.
There are a few things in the book like that above. Fisher stressed talking to the competition to get a sense of how well the company you are actually researching is doing.
There are other important gems in the book, however, that you should be able to find readily available on the internet or newspaper. These concepts have allowed me to make good money in the market, that I would have otherwise not earned as an investor in growth stocks. For that reason, this book is highly recommended for your growth stock investor.
It is so interesting to see Fisher praise companies such as Alcoa, Dupont, Dow, IBM, Texas Instruments, Hewlett Packard, and Motorola as excellent growth companies... in 1957. Very rarely does he mention a company not in business today, and I can only think of 2 that didn't "work out," Ampex and California Micro Devices. Neither of these are growth stories. However, continuing to name companies in 1957 that are today, steady, sizable operations should tell you something about his acumen for picking strong long term investments.
This is a book worth reading, understand some concepts will be hard to implement, but seeing the results he obtained gives you incentive to do the best you can to research as much as he did.
In summary: This book is not overrated, and it is the best "growth stock" book I have ever read.
You can ignore this book, but only at your PERIL!!!!.......2007-03-09
Having been associated with Wall Street for 35 years, I was lucky enough to have been in the same room with Philip Fisher on more than one occasion. He was a completely self-contained man, extremely comfortable in his own skin. He knew who he was, what he was, and what he could be. He possessed zero airs about him. These traits seem to run freely in many MASTER investors, including Warren Buffett.
Many have mentioned that Buffett considers himself to be 85% Benjamin Graham, and 15% Philip Fisher. This needs to be updated. If you spoke with Buffett today, he would tell you that those ratios are distorted, and the reason is Charlie Munger, Warren Buffett's investing partner at Berkshire Hathaway.
Charlie Munger is cut from the same cloth as Philip Fisher. They are growth players, and willing to pay up for a stock. For decades Buffett could NEVER PAY UP for a stock. He wanted them dirt cheap, so cheap in fact that some big plays got away from him forever. I don't know how many years ago, Buffett mentioned in a meeting I attended that he once owned a considerable amount of Disney. It would be a controlling amount in today's market; it got away from him, and tens of billions of dollars in that play alone.
In the old days when Buffett was strictly Graham and Dodd, he could not buy a GROWTH stock. He still cringes at the thought. Munger however taught Buffett to pay up. An example was Flight Safety International for which Buffett paid a previously unheard price-earning ratio. There are people around Buffett who know him well who will tell you that Munger is the superior investor. What you need to know is that sometimes stocks are DIRT CHEAP because they are DIRT, to use a Munger line.
Philip Fisher like Munger is a MASTER INVESTOR worthy of spending whatever time you can spare studying. If you want to walk in the footsteps of a MASTER, you must study the MASTER, and Fisher has a tremendous amount to offer.
I have managed billions of dollars in my lifetime. I am telling you this because you need to know that the SKUTTLEBUTT method that Fisher is famous for is something that anyone can used, starting today. Most of Wall Street research or any research that I have seen over the decades is not worth the paper it is printed on. On more than one occasion I have asked if the paper is soft enough to use for toilet paper.
With the scuttlebutt method, you talk to everyone but the company you are studying. Please allow me to illustrate. If you are thinking of investing in a car company, you start visiting car dealers. You learn the lingo, you read trade periodicals, maybe even a few car magazines, but be careful. Magazines and newspapers are completely jaded in their reporting by how much advertising dollars they receive from certain companies. You didn't know that because no one will ever dare print it.
If a newspaper wants to bury an important story on a company that gives them tremendous advertising dollars, they will run the unfavorable story, but it will be in the Saturday morning edition, which is the least read edition of the week. You need to know these things. I used Scuttlebutt back in the 80's, to accumulate a massive position in Chrysler when it was near bankruptcy. The stock went from $6 to $200 after splits. It isn't hard. You don't need to be a big market player, anybody really can do it.
You do need an inquisitive mind, and I believe an innovative one as well. Fisher was a guy who thought outside the box, and that's why he was immensely rich, as is his son Ken. Philip Fisher is a guy that made a fortune in FMC Corporation, owned it for 30 or more years. He was a ground floor player in Texas Instruments, owned it and made thousands of percent on the stock. He was every bit Buffett's equal, and to Fisher's credit, he gave us the greatest gift of all. He wrote a book, and was open with his readers about how to attain great wealth in the market.
He takes the "Efficient Market Hypothesis" (EMT), and blows it out of the water. His returns and Buffett's are so many standard deviations away from the mean, that EMT can't survive an investigation based on their results.
He gives you a 15-point criteria list to identify the types of companies that meet his screening. He also gives you five don'ts, and then five more to protect you as an investor. What Fisher is really doing is giving you a TEMPLATE to used as an investor. This is what you need. This is no different than going into the Marine Corps, and spending 12 weeks in basic training. Once you're done, you have certain smart behaviors drilled into your psyche so deep that in combat, and investing is combat, you can fall back on these techniques to survive. They become automatic. No matter what investment turns up, you can put it through the filters that have stood the test of time.
In closing, I would like to say one more thing about the Scuttlebutt technique. Recently, I had to make a decision to invest a considerable amount of money in the auto sector. One of the people I consulted with, is a legend in his 90's, who is the greatest mutual fund investor of the 20th century, probably worth over a billion dollars. He says to me in passing, do you know whom Toyota, the greatest car company in the world fears? The answer is the South Korean car companies. That my friends is worth a fortune, and is a 20 year stock play that Philip Fisher would have envied.
Richard Stoyeck
Value investing, but much of the advice is not applicable to the average investor........2007-02-01
Philip Fisher was one of the chief proponents of value investing. He was extremely good at it and he did very well for those whom he advised. He provides much very sound advice to one seeking to purchase stocks based on their value, as opposed to the current market mania. His advice: invest only in companies that you know and that meet the criteria laid out in the book. Unfortunately, the average investor cannot do much of what he did. In trying to know a company, he spoke to customers, competitors, the management, and lower ranking employees. To be sure, this is great advice but completely impractical for the average investor. It is much more suited to a mutual fund manager and, by inference, you should invest in those funds that follow this approach.
The version of the book that I read contains a preface and introduction by his son, Kenneth L. Fisher, himself an investment advisor of note. He points out that his father held on to some of his stocks too long, an important factor for any investor to consider. Deciding what and when to buy is much easier than deciding when to sell because selling involves having to disentangle oneself from an emotional commitment to a stock, especially to one that you may have owned for a long time.
The famous critique of classic value investing.......2007-01-05
As this is the book that influenced Warren Buffett to adjust Ben Graham's classic value investing methodology, it's definitely worth a read.
The essential message of Fisher is that it is better to pay a premium for a great business than a discount for a lousy business. To this end, Fisher goes about explaining how to uncover such great businesses in the securities market.
Robert Stephenson-Padron
MSc student (economics & finance)
University of Navarra, Spain
Book Description
This popular paralegal-specific text introduces the skills of reading and analyzing court opinions. It focuses on briefing cases and applying case law in legal memoranda and advocacy letters. This is a major revision with new cases and expanded writing chapters. ALSO AVAILABLE INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructors Manual, ISBN: 0-314-46555-3
Customer Reviews:
Case Analysis and Fundamentals of Legal Writing.......2006-11-10
This book was well worth the money. It provides a wealth of information in clear and concise verbiage. This is a must for anyone interested or working in legal processes. I highly recommend this book.
Books:
- Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems
- Childrens Writers & Illustrators Market 2007 (Children's Writer's and Illustrator's Market)
- Concise Rules of APA Style (Concise Rules of the American Psychological Association (APA) Style)
- Critical Infrastructure: Homeland Security and Emergency Preparedness
- Crystal Reports 10 For Dummies
- Crystal Reports Professional Results
- Damn Good Resume Guide: A Crash Course in Resume Writing (Damn Good Resume Guide)
- Developing & Administering a Child CareCenter
- Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
- Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
Books Index
Books Home
Recommended Books
- Private Capital Markets: Valuation, Capitalization, and Transfer of Private Business Interests
- History: Fiction or Science
- Survey of Accounting
- Wild Wheels
- Cost Accounting
- History: Fiction or Science
- Case Studies Of Process Plant Disasters
- Prentice Hall's Federal Taxation 1997: Corporations, Partnerships, Estates and Trusts
- What the Future Holds: Insights from Social Science
- A Field Guide To Medicinal and Useful Plants of the Upper Amazon
Communications
| Skills
| Business & Investing
| Subjects
| Books
Study Guide for Guffey's Business Communication: Process and Product, 5th
Statistics for Business and Economics (with CD-ROM and InfoTrac) (Statistics for Business & Economics)
The Team Handbook Third Edition
Managerial Accounting
Global Business Etiquette: A Guide to International Communication and Customs
