Book Description
How businesses can thrive by learning which customers are creating the most profit-and which are losing them money.
One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not.
According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio. Selden and Colvin show readers how to analyze customer data to understand how you can get the most out of your most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customer-centric strategies are likely to become widespread in the coming years.
For corporate leaders, middle managers, or small business owners, this book offers a breakthrough plan to delight their best customers and drive shareowner value.
Customer Reviews:
Outstanding Piece of Work .......2007-03-21
This book is a highly relevant must read for anyone serious about customer-centricity. The model used has the potential to drive economic benefits that far outpace traditional marketing, CRM, and customer satisfaction focused programs.
It should, however, be read along with some other good material on CDI and Customer Experience Management (CEM) like Collin Shaw's books on CEM [...] - I have no connection to them.
I've talked with a few companies and consultants who have attempted to implement customer profitability management without the underlying CDI and the programs failed - even in smaller markets like Europe. It places a little too much faith in just demanding data from IT on the premise that millions have been invested in systems so the data must be there. That is certainly not always the case. A good CDI strategy is critical to this program. But the focus of this book is the financial model and it should be read for what it is.
The other section of material that could be more developed is the Value-Exchange methodology. Intermixing operational customer segmentation (not the kind done in direct marketing programs) with the profitability deciles would seem to be the kind of thing that is needed to mature the strategy and place relevant value propositions where they belong in the CEM/marketing mix.
But alas, customer centricity is far too broad and complex of a topic to knock out in one book. This book is excellent and makes a much-needed contribution to a field that is sometimes more enamored with attempts at operant conditioning (a.k.a. CRM) than common sense management. I bought out the entire stock of this book from a store and continue to give copies give copies away to this day.
A few simple ideas that are woefully uncommon.......2006-01-12
The central thesis of Selden and Colvin's book is that not all customers are desirable. Some are "angels" who deliver net profit while others are "demons" who cost more to serve than they generate in revenue. A well run company must understand who its customers are and then organize around serving them effectively, securing its relationship with angels while repairing (or ending) its interactions with demons.
The authors write with a simple and bright style that keeps the book interesting. They touch on a number of case studies they've performed in their professional careers to help illustrate their points. I wish that they had included more data in the book, but what they do provide is about right for an introduction to the topic.
Some reviewers deride the content of this book as obvious, but even more obvious is that a tremendous number of businesses don't get it. I see the problems the authors describe play out repeatedly, from perspectives as a professional within my own industry, as an investor, and as a consumer. This book is an exciting rebuttal against the mentality of "The customer is always right" (what if the customer wants to pay less than your cost?) and a wakeup call to move forward from smokestack-age business organization in the information-age economy.
One good idea.......2005-09-10
The book has one good idea in it. You should know your good customers and seek a more profitable way to deal with "not-so-good" customers. It is pretty simplistic - but some companies probably need this insight.
There are more in-depth research out there on this topic in the marketing and operations management journals.
Make your Angel Customers Happy.......2004-03-29
We should all be aware of unprofitable Customers. Anyone in business should be already aware of the 80/20 rule - that 80% of your profits come from 20% of your customers.
This book goes that one step further - by some excellent case studies it shows how 150% of your profits come from 20% of your customers - they are the Angels. The Demons are those 20% of your customers who actually lose you money equal to 150% of your profit.
Its not another book about CRM (Customer Relationship Management), but it is about being Customer-focussed rather than Product-focussed.
I have multiple relationships with Companies who could do with reading this book - including my own employer, with whom I have around 20 Contracts, and yet any one Business Unit only seems to know about 1 or 2 others at best. All those lost selling opportunities - for example they know the ages of my kids from my Travel Insurance Policies, but have never tried to sell me any College Savings Plans!
Read the book and make your Angels happier - and get rid of the Demon ones!
This is a great strategy book.......2004-02-23
This is a skillfully written, subtile and insightfull book.
I believe that the reviewer who said that "this book stated the obvious and that outside of a novice business student, anyone who finds this book interesting or useful may want to consider another profession than business" has missed the point of this book...completely.
The importance of this book is NOT in stating that "the customer is important .. some more than others". This we all know.
The importance of this book is in outlining a practical methods for ascerting which customers are money making one and which are not money making one **by going at the junction of customer marketing and customer finance**. It is by offering a practical way to relate the two perspectives (the qualitative and the quantitative one) that this book was useful to me.
The key thing I learned from this book is the introduction of detailed customer-finance reasonings to evaluate clients.
I also was greatly inspired by their concept of CUSTOMER DEAVERAGING. I too often see company that thinks in terms of their "average customers" and thereby miss any valuable & actionable insight on how to relate to their customers in a way which is both more profitable and more meaningfull (from both the customers and the client perspective).
Well for company who are like that, I think this is a GREAT book that uncovers what needs to be done in both a practical and theorically sound way.
I can testify that having applied a big part of the framework of this book to solve one strategy problem of one of my european client, we did uncover some really devishly customers (50% of their client acquisition was focusing on customers from which their will be never enough money generated to cover the initial customer acquisition expense) and some really angel ones (25% of their customer acqusition was focused on clients that represents overall 65% of their actual profit). We were also able to do some detailed financial modelling to discover that, in their specific case, they should refocus their attention on the angel customers and probably completely change their business model and value proposition for dealing with their demon ones.
If I had one critic it would be that the part relating customer oriented strategy and the stock valuation is treated without enough precision.
Having said that, I can also state the customer business I was speaking about is a recurrent one and that as a result the benefit of acquiring an angel customer goes well beyond the financial revenue derived from them in the first year. So, beyond the immediate profit improvement that are likely to results from their refocusing on the right customers this year, I anticipate this company to achieve a surge of their financial results in the following years (This hopefully will ultimately also find a reflection in their stock price...)
Customer Reviews:
A book for young would-be managers.......2006-06-23
Winnie-the-Pooh fans will, no doubt, love this book, but for others the style may detract from the messages. As for the messages, they are mostly on-the-mark, but border on common knowledge. This may me a good book for a beginning manager, or someone thinking about entering management.
Good expetition, I mean expedition........2002-12-14
This audiobook covers the principles of management. It also includes a storyline and is very witty. I was somewhat sceptical prior to listening, but I am satisfied. I have used it once and know I will listen to it many more times in the future. If you want to improve your management techniques in a new way without getting bored, then you need to get this audiobook. It gets very boring listening to the same ol same old management books with no humor. I hope too see more audio books produced like this to keep it fresh.
Good Luck and never stop learning.
A Very Important book.......2000-10-08
being a rather unconventional person, when I was recently promoted into a supervisory position at work I decided that it was time to Learn About Management...not wanting to go about in the same manner as others would I decided that this book would be a good way to get an idea as to what I now needed to do...while it is a little surreal to read agbout Pooh discussing various aspects of management with a Stranger the material that is presented is highly useful and entertainingly presented...highly reccommended for the person who doesnt enjoy reading the same dry books day in and day out, or try to keep up to date on the most recent management fads.
Winnie-The-Pooh on Management:.......1999-12-04
I have read this book 3 times and passed it on to at least 4 different person in management positions. I have found this book to be one of the best books on how to effectively manage at work, home and in school. I teach a Study Skill class at a local State college and use this book in the last third of the semester. After my students have been introduced to survival skills for beginning students, ie Time Management, How to read a textbook, how to take notes, study for a test, etc. Roger's book gently shows students how to apply all the other parts of the course so that they may be successful in their college career and beyond. The students enjoy learning, because the book is not dry and dull as so many management theory books are. They retain the information at a higher rate than when I was using other books of this genre. I recommend this book to all I meet and speak with. It is truly a library keeper.
Average customer rating:
- Basic -- But Right On Point
- Good approach, and easy to understand
- Great for an introduction to problem solving. Very basic.
|
Winnie-the-Pooh on Problem Solving: In Which Pooh, Piglet and friends explore How to Solve Problems so you can too
Roger E. Allen , and
Stephen D. Allen
Manufacturer: Dutton Adult
ProductGroup: Book
Binding: Hardcover
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ASIN: 0525940634 |
Amazon.com
The Stranger, who appeared in Winnie-the-Pooh on Management, returns to the Hundred Acre Wood to explain to Pooh and his friends the SOLVE Problem- Solving Method, a step-by-step system of identifying, analyzing, and resolving problems. Pooh, and you, learn all the principles of practical problem solving, which can be applied as easily to rescuing Tigger from high up in a tree as to the many challenges that are part of today's complex business world.
Customer Reviews:
Basic -- But Right On Point.......2000-06-12
All to often problem solving becomes a team exercise where each member "shares their ignorance (of the essence of the problem)" while searching for a solution. Having a systematic approach to define, research, select alternatives, implement, control, and encourage feedback is a better way to reach a successful solution. This little book provides a fun guide suitable for the novice in problem solving techniques. I found the book to be entertaining yet helpful, especially for my strategic planning clients.
Good approach, and easy to understand.......1998-11-30
Great way of making pooh's likfe look like ours. It shows us how simple life can be, and how much and how little things matter. Great book, easy to understand.
Great for an introduction to problem solving. Very basic........1996-06-12
I purchased the tape and found it to be most disappointing.
I would not recommend this book (nor the tape) to anyone.
Sorry, but that is how I feel.
Scott.
Book Description
Although the investment landscape has been fairly bleak recently, there are ways to stay involved in the financial scene without losing your shirt. Don't Play in the Street describes one way-a stock selection system, WizeTRADE™, developed by financial wizard George Thompson. Thompson outlines the WizeTRADE™ method, along with his views on Wall Street, his stock selection strategy, and his tested trend analysis approach. Wary investors who feel clueless will soon learn how to understand stock positions, so they can make shrewd investment choices and prudently timed transactions.
Thousands of investors have attended WizeTRADE conferences to learn this winning method. Now, Thompson's WizeTRADE tips are as close as an investor's bookshelf. Don't Play in the Street covers:
•Wall Street scandals-same as they ever were.
•Investing scams and schemes.
•Knowledge as power.
•Taking stock of yourself.
•Picking a broker who won't make you the ""broker"".
•The genesis of WizeTRADE-new approaches in a new world of investing.
•Tips and pitfalls.
•Advanced strategy-short orders.
•Evaluating 35,000 stocks in seconds.
Also included are an indispensable appendix, ""How to Read Stock Tables,"" and a basic glossary of financial terms. Investors can take charge of their investments today with the proven and accessible methods outlined in this book.
Customer Reviews:
More Fools Will Part With Their Money.......2006-12-05
Technical trading on its own is for suckers and is only mildly successful for a handful of the most sophisticated of traders, sometimes. Now Thompson has made it so easy for fools to part with their money with this book and his "software" that you are guaranteed to fail. WizeTRADE is a get rich quick fallacy. This system will prevent you from building true wealth. Fundamentals are still the only thing that matters people. You are only looking at this book or the software because you are desperate. Don't do it. You will be worse off. Successful trading --especially on technical "signals," is virtually impossible for any long term positive results. Am I wrong? Then email me the name of one, yes only ONE, successful technical trader on the level of fundamental investors like Warren Buffett or Bill Gates. I'll save you some time, there are none. Save your money and invest it based on fundamentals instead. Pick up a nice book on DRIPs or index investing and start immediately. You will be far better off.
Horrible, waste of time!.......2006-08-15
The only thing this book tells you is how to use the authors software, which by the way is garbage. Yes I was foolish enough to buy into the whole red light green light bs. There really isnt any info about the stock market or how to trade it...unless you own the software. If you are looking for trend recognition software check out premiretrade, much better choice.
This Book is the Best, the Tools are even better!.......2006-01-24
First of all, the Wizetrade Method works and works well. It is well worth the price one pays for the tool and believe me, it has paid for itself five times over.
Most folks who don't like the GlobalTech Solution Tool suite have not used them and are at best guessing on how they really work. Forget about the Infomercials, this stuff works and George does a great job laying this out in his book; a systematic way of trading and that is the key to unemotional and disciplined trading.
The biggest problem that Technical Traders deal with is knowing when to get in and out of a trade. This method takes the guesswork out of effective trading, this book describes that very well. Its more then Red and Green lights, it's a systematic approach to trading. BTW, the green and red lines displayed on the charts have nothing to do with averaging, they track Buying and Selling pressure, supply and demand, no price or candle sticks charts here. Plus, all the tools provide volume, as volume describes the strength of the trend.
Get this book, its well-written and fun to read and yes, it is based on the WizeTrade suite of tools, which are Awesome to say the least.
Ok reading, but not what it was purporting to be........2004-03-17
This book contains some reasonable and entertaining info for experienced traders on some of the scams the author has come across in his time with the American SEC. However a significant component of the book plugged WiseTRADE which contrary to my expectation in the preamble on this site is not about a trading system per se, but a software program with some algorithm which is probably some sort of weighted price average. Nothing new, nothing sophisticated, and nothing likely to interest traders already familiar with other packages such as Metastock.
The green and red light system explained in the book is helpful to traders but all you really see are two lines and not the actual price /volume info although I'm sure it is there somewhere.
The inside covers don't give much of a clue as to how much of the book is dedicated to plugging WizeTRADE (even with the "DVD preview of the WizeTrade software included" posted across the top of the cover).
Had I known that so much of the book was a user manual for a software program, I would not have bought it. However if you are looking for some eyeopening stuff on investment cons, and want to start trading with an easy to use trading system, then perhaps the book is worth buying. The book is an easy read.
It is well written and my own experience suggests what Thompson says about media etc is quite true.
Customer Reviews:
Leading to the future.......2003-08-24
If you are a manager and want to discover the secret of what leadership is and start your journey to that new dimension this is a great book to learn how to do it and guide you through the process. if you are a facilitator or a consultant it's a great tool to be used in your work with people and corporates. There is always some new insight that comes up every time you read it and you can develop with it an amazingly powerful frame in which anything is clearer and easier and ... POWERFUL!
I enjoy it any time I read it and have made all my people study it, and use it for my consultancy in corporates, with success and development for everybody.
Dry.......2002-01-06
The principles in this book are excellent, but it lacks representational language. In other words it is a very dry read.
"How-to" book covering various useful aspects of Leadership.......2001-06-19
This book is the result of a leadership project that started in 1988 and includes learnings from Dilts work for companies as Fiat, Apple and Pharmacia. This book applies the principles of several NLP models that Dilts has been developping over the years to the domain of leadership. This includes "neuro-logical levels" (alignment between mission, values and competencies/ going from vision to action / situating leadership models on their logical level, ...), "Walt Disney's creativity strategy" (creating the future, turning dreams into reality), several belief strategies (e.g. for assessing motivation for change), ... The formats, worksheets and exercises in this book are typical for Dilts and may be well known for those that have read some of this other books, but if you haven't read anything from him or you want to apply his work in the business world, this material will be very useful.
I can say that Robert Dilts is of the "Giants on whose shoulders I stood" when I started my work on the topic of emotional intelligence. When I started my company, "Acknowledge.net", I've been putting much of the content of this book into practice myself and developped some of my current thinking from there on. Studying with Dilts is even better, but reading the book is better than nothing.
Recommended reading!
Patrick E.C. Merlevede, MSc. -- author of "7 Steps to Emotional Intelligence"
Visionary Leadership Skills.......2000-06-21
Dilts gives you creative and powerful tools for management. He takes you through the steps of becoming a visionary leader. From an idea or dream to engaging others in helping you create a vital organization, this book shows you the way. In addition to giving you the big picture for managing people; the book has assessment tools and exercises to improve leadership skills. I found it well written with easy to apply principles.
Book Description
Good real estate investors make money in every type of market, whether it is a normal, boom, or bust market – their techniques and strategies are just different for each market.
Successful Real Estate Investing in a Boom or Bust Market begins by explaining the economics of real estate. Real estate demand, sales prices, and sales volume are all affected by (and to some extent controlled by) interest rates, inflation, real estate cycles, and state and local economies (and tax laws, if changed). For example, recall that when President Jimmy Carter left office interest rates had skyrocketed to 21.5%. Conventional borrowing for real estate was virtually eliminated. Recall the failure of oil companies and the S & L collapse (triggered in part by the 1986 changes in tax laws affecting real estate) that destroyed the real estate markets in Texas and Oklahoma. On the other side of the ledger, consider the recent boom markets in places like San Diego, San Francisco, Las Vegas, Phoenix, Orlando, and Naples.
Successful Real Estate Investing in a Boom or Bust Market will also help the reader identify which market he or she is faced with and describe what the author calls the ""Equalization Effect."" This means that each type of market will equalize in a very short period of time. Every type of market brings advantages and disadvantages, and techniques to adjust to them. For example, in 1980, when interest rates climbed to over 21 percent, the real estate market had to adjust, or ""equalize."" If you were a seller, you had to either offer seller financing at reasonable rates (say 10-12 percent) or you couldn't sell your property. At conventional rates, buyers couldn't cash flow properties. So all serious sellers offered financing and the market equalized. Deals were still closed. When interest rates are very low, as we've seen in the last few years (mortgage rates at 40 year lows), this huge buying advantage is adjusted, or equalized, by higher prices. Mortgage payments come out fairly close in either scenario because the bust market gives low prices but high interest rates, while the boom market gives high prices but low interest rates. The remainder of the book will describe techniques to succeed in each specific market, and techniques that will help the reader succeed in
ANY market.
Book Description
The Cashflow Quadrant is the follow-up guide to finding the financial fast track that best works for you. It reveals the strategies necessary for moving beyond just job security to greater financial security by generating wealth from four selective financial quadrants.
Download Description
'Rich Dad's CASHFLOW Quadrant' will reveal why some people work less, earn more, pay less in taxes, and feel more financially secure than others. It is simply a matter of knowing which quadrant to work from and when. Have you ever wondered . . .· What is the difference between an employee and a business owner? · Why do some investors make money with little risk while most other investors just break even? · Why do most employees go from job to job while others quit their jobs and go on to build business empires· Why, in the Industrial Age, did most parents want their children to become medical doctors, accountants, or attorneys . . . and why, in the Information Age, are these professions under financial attack? Have you noticed that many of the brightest graduates from our universities want to work for college dropouts . . . dropouts such as Bill Gates, Richard Branson, Michael Dell, and Ted Turner? Dropouts who today are the mega-rich of society. This book will answer some of these questions and also assist in guiding you to find your own path to financial freedom in a world of ever-increasing financial change. It is a book written for . . .· people who are ready to move beyond job security and begin to find their own world of financial freedom · people who are ready to make deep professional and financial changes in their lives· people who are ready to move from the Industrial Age to the Information Age It's time to get out of the rat race. 'Rich Dad's CASHFLOW Quadrant' shows you how.
Customer Reviews:
A Little Boring.......2007-10-18
Pros:
Affordable
Not too lengthy
Cons:
Too Wordy
At times complex
Rocks you to sleep
over charge.......2007-09-03
You over charge me! You charge my charge card twice!
Please fix this problem.
Thanks,
Steve O'Brien
I am currently following his advice.......2007-08-08
This book opened my eyes. It seems that everything he says is common sense, but the way he taught it really inspired me. After reading his book I decided to stop being an employee and move to the self-employed quadrant. I started my own corporation and I now have enough money to start investing in Real Estate following another of his books. I highly recommend this book to everybody.
Very Informative And A Highly Recommended Reading For EVERYONE.......2007-08-08
This one book from Robert T. Kiyosaki really opened my mind and eyes, I will have to read it again & yet again to really get a complete understanding of the Information he has in this book, And anyone that says reading it once is enough, READ It again and you will be surprised at what pops up out of the pages as do read this book. So If you are truely tired of the old RAT RACE and feel there is got to be a better way then read this book.
Uri Gofman's review of Cashflow Quadrant.......2007-07-30
this is one of the most significant books for any aspiring entrepreneur. a must have for anyone contemplating going into business for themselves.
Book Description
Comprehensive, authoritative guide to MBA programs worldwide.
Customer Reviews:
Very good.......2001-06-15
The best book I have seen in one year searching and investigating about MBAs,GMAT, European vs American programs,etc. If you are planning to buy this book, wait for the 2001 edition which should have recent data.
Don't waste your time looking up for another book, this is THE MBA BOOK.
for people who want some information on MBA outside US.......2001-04-08
Do not expect some key information about Harvard, Wharton or NYU. This book just lists about 200 MBA with a quick overview (2 pages) on each. If you want to apply to an MBA in Australia or in China, this book can give you all the basic information you need to know.
Thorough overview of MBA programs outside of the US.......1998-09-24
This book is a godsend to anyone contemplating one of the many top-notch MBA programs outside of the US. Bickerstaffe doesn't attempt to "rank" the schools, which seems to be the only way anymore that the US programs are described in the guidebooks. Instead, he provides factual information often difficult to locate anywhere else. I was surprised to find a book like this existed. Great find.
"WHICH MBA?" provides valuable information on MBA programs........1998-03-09
"WHICH MBA?" is a valuable source of information for understanding the student composition and curriculums of MBA programmes all over the world. I appreciated Bickerstaffe's focus on European programmes. Often it is very difficult to find information on programmes outside the U.S. "WHICH MBA?" does not attempt to rank MBA programmes or assess thier reputation. It merely provides facts.
Really useful!!!.......1996-11-08
I refer to the 8th edition, available since 1996.
A really useful guide. I strongly recommend it to each and every potential taker for the expensive MBA studies.
Book Description
With wit and wisdom, this to-the-point handbook advises you on such things as what topics to discuss during a plane flight with the boss; when you should shake a woman’s hand; and why sometimes it’s best to stretch the truth. You’ll put your best face forward in any business situation.
Book Description
In Which World?, scientist Allen Hammond imaginatively probes the consequences of present social, economic, and environmental trends to construct three possible worlds that could await us in the twenty-first century: Market World, in which economic and human progress is driven by the liberating power of free markets and human initiative; Fortress World, in which unattended social and environmental problems diminish progress, dooming hundreds of millions of humans to lives of rising conflict and violence; and Transformed World, in which human ingenuity and compassion succeed in offering a better life, not just a wealthier one, and in seeking to extend those benefits to all of humanity.
"Hammond's credo, 'to envision the future we want and then set about making it happen,' is a thinking person's call to arms. ..... By bringing together an ambitious set of data, lively scenarios, and provocative claims, Hammond seeks to reorient and reenergize public conversation about sustainable development and the strategies of peoples and institutions. It is a vital conversation, and this is a notable contribution to it." Kai N. Lee, Environmen.
"Hammond offers an excellent contribution to the growing literature on the human predicament and the challenge of sustaining the Earth's legacy. The book will open the eyes of the ignorant, and fulfill its purpose of stimulating further thought and action." Carl Folke, Scienc.
"In Which World?, Allen Hammond offers both knowledge and vision. He presents a lucid and incisive guide to the trends with which we have to work, and the possibilities they offer." Stephen Schmidheiny, founder of the World Business Council for Sustainable Developmen.
"Fascinating and thought-provoking."Library Journal
Customer Reviews:
What is going to happen now?.......2000-06-09
The fall of the Soviet Empire and the rise of the new great powers. Will there be a war...What will be in the 21st century. This book gives you different opinions and scenarios about what is going to happen.I enjoyed reading this book but this book won't help you if you're looking for something much more realistic and sophisticated.
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