Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century
Average customer rating: 4.5 out of 5 stars
  • Not worth the money, or the time to read it.
  • Seeing reality despite Howard's hallucination
  • Prepare for provoking thought
  • Roger Bishop Jones
  • I only have questions
Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century
Howard Bloom
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

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ASIN: 0471419192

Amazon.com

When did big-picture optimism become cool again? While not blind to potential problems and glitches, Global Brain: The Evolution of Mass Mind From the Big Bang to the 21st Century confidently asserts that our networked culture is not only inevitable but essential for our species' survival and eventual migration into space. Author Howard Bloom, believed by many to be R. Buckminster Fuller's intellectual heir, takes the reader on a dizzying tour of the universe, from its original subatomic particle network to the unimaginable data-processing power of intergalactic communication. His writing is smart and snappy, moving with equal poise through depictions of frenzied bacteria passing along information packets in the form of DNA and nomadic African tribespeople putting their heads together to find water for the next year.

The reader is swept up in Bloom's vision of the power of mass minds and, before long, can't help seeing the similarities between ecosystems, street gangs, and the Internet. Were Bloom not so learned and well-respected--more than a third of his book is devoted to notes and references, and luminaries from Lynn Margulis to Richard Metzger have lined up behind him--it would be tempting to dismiss him as a crank. His enthusiasm, the grand scale of his thinking, and his transcendence of traditional academic disciplines can be daunting, but the new outlook yielded to the persistent is simultaneously exciting and humbling. Bloom takes the old-school, sci-fi dystopian vision of group thinking and turns it around--Global Brain predicts that our future's going to be less like the Borg and more like a great party. --Rob Lightner

Book Description

"As someone who has spent forty years in psychology with a long-standing interest in evolution, I'll just assimilate Howard Bloom's accomplishment and my amazement."-DAVID SMILLIE, Visiting Professor of Zoology, Duke University In this extraordinary follow-up to the critically acclaimed The Lucifer Principle, Howard Bloom-one of today's preeminent thinkers-offers us a bold rewrite of the evolutionary saga. He shows how plants and animals (including humans) have evolved together as components of a worldwide learning machine. He describes the network of life on Earth as one that is, in fact, a "complex adaptive system," a global brain in which each of us plays a sometimes conscious, sometimes unknowing role. and he reveals that the World Wide Web is just the latest step in the development of this brain. These are theories as important as they are radical. Informed by twenty years of interdisciplinary research, Bloom takes us on a spellbinding journey back to the big bang to let us see how its fires forged primordial sociality. As he brings us back via surprising routes, we see how our earliest bacterial ancestors built multitrillion-member research and development teams a full 3.5 billion years ago. We watch him unravel the previously unrecognized strands of interconnectedness woven by crowds of trilobites, hunting packs of dinosaurs, feathered flying lizards gathered in flocks, troops of baboons making communal decisions, and adventurous tribes of protohumans spreading across continents but still linked by primitive forms of information networking. We soon find ourselves reconsidering our place in the world. Along the way, Bloom offers us exhilarating insights into the strange tricks of body and mind that have organized a variety of life forms: spiny lobsters, which, during the Paleozoic age, participated in communal marching rituals; and bees, which, during the age of dinosaurs, conducted collective brainwork. This fascinating tour continues on to the sometimes brutal subculture wars that have spurred the growth of human civilization since the Stone Age. Bloom shows us how culture shapes our infant brains, immersing us in a matrix of truth and mass delusion that we think of as reality.
Global Brain is more than just a brilliantly original contribution to the ongoing debate on the inner workings of evolution. It is a "grand vision," says the eminent evolutionary biologist David Sloan Wilson, a work that transforms our very view of who we are and why.

Customer Reviews:

1 out of 5 stars Not worth the money, or the time to read it........2007-01-28

I bought and read this book to keep a commitment to a friend. That's the only reason I didn't trash it after the first couple of chapters.
The author appears to have encountered a great many ideas without ever understanding any one of them. A careful reading will reveal that the author's objective is to massage the egos of the rich and famous in order to keep his (bragged about) access to their company. It will also weary your brain with passionately argued self-serving nonsense.
I suggest you don't bother.

1 out of 5 stars Seeing reality despite Howard's hallucination.......2006-12-18

I am a medical professional who thinks of hallucinations as breaks from reality. I am skimming Howard's book and so far it looks like New Age mysticism. My memory recalls a line from Frank Zappa, " Who('re) you jiving with that cosmic debris".

I felt compelled to give this 1 star because there was no zero. Apparently I have'nt been let into Howard's "reality as a shared hallucination". You see, with a scientific background, I notice a great deal of confabulation in Howard's work.

I am an objectivist (physical reality is what it is whether I believe it or not). I do believe we coevolve within our environment. Interaction is part of the nature of reality and that complexity and emergence are just beginning to be understood.

On the other hand, scientists (we are all to varying degrees keen observers and inductionists) (Klein refers to our thinking as Recognition Primed Decision Making referential to stored memories) theorize about (physical) reality through the scientific use of observation and verification/falsification by experimentation, leading to further hypothesizing and model building and testing by further mathematical calculation (sometimes) and further experimentation. Not to mention the occasional seridipitous discovery. Consider that conceptualization the next time you believe (in defiance of the Laws of physics) that you can sqeeze between those "atoms" that make up a brick wall. I am decidedly not a Husserlian phenomenologist, nor am I a Logical Positivist subjectivist.

So far, I am continuing to read the Global Brain while making margin notes. I see a muddling of definitions ie. the difference between objective reality and subjective perception. Or the confused definition of reality and memory when Howard should be speaking of the remembered present as defined by Edelman in describing consciousness. The map is not the territory as Bateson would say.

There may be valuable information in this book but so far it seems a contrivance of conflated metaphors.

But I suppose Howard Bloom might say I have missed "his" point. To which I might reply "Get real, Howard". Or is it that you will be my guru guide through this reality you call a hallucination.

5 out of 5 stars Prepare for provoking thought.......2006-03-23

I love the way that Howard Bloom thinks, it is always illuminating and never elitist. Reading his books always reminds me of reading something written by Carl Sagan. They both have a playful, quick, and insightful way of looking at the world and they both ask questions that make you think for yourself. Do not take this book as scientific proof of group selection (as nothing is EVER proven) but instead prepare to gain new insights into everything related to how our world works.

Howard's original book The Lucifer principle still stands on my list of things that everyone could read to better themselves.

The Art of War
Lucifer Principle
The Naked Capitalist

This book will most likely be added to this list once I give it another read. One thing I will say, however, is that Mr. Bloom's writing has improved in both it's impact and delivery.

5 out of 5 stars Roger Bishop Jones.......2006-03-14

This book changed the way I think about the world and the people in it. Its one of my "decade books" (the best book I read in a decade) which I first read online at telepolis about ten years ago.

I don't buy the headline thesis (his conception of "global brain") but the wealth of information which he supplies in support of that thesis transformed my perception of life on our planet.
Particularly in relation to the pervasiveness and significance of social behaviour not only in humans and higher mammal's but at all levels of life right down to viruses, and the way this interacts with the evolution of life on earth.

5 out of 5 stars I only have questions .......2006-01-18

I am not sure I get this book very well. Perhaps that is because the very notion of a 'collective mind'or 'global brain' is something I find difficult to understand. I have always believed that individuals have minds(if that is the proper way to say it) and they alone think and plan and coordinate action. It is difficult for me to understand the notion of a 'collective mind' without understanding where its center is- center for self- consciousness and reflection.
With that reservation I begin by citing 'Cyberplay's description of this book.

"Global Brain presents evidence that the shared intelligence of humankind is part of a larger planetary mind, one that combines the learning of microbes, waterfowl, predatory cats, idealists, militants, religionists, and scientists. The book predicts that the great world war of the 21st century will take place between the collective intelligence of humanity and that of a world wide web 96 trillion generations old and billions of years wise-the global internet between microbial societies. Finally, Global Brain anticipates some of the creative paths this planet's team of battlers and borrowers may take during the next one-hundred and fifty years."

Again I am not sure I understand this. Bloom has categories for different kinds of operatives within the global -brain. He places special value on those capable of thinking and acting in ways outside the consensus. But so far as I can understand it he differentiates between the collective brain of the human, and other forms of collective brain, such as that of those he considers our great rivals, bacteria. Does this mean that one part of the overall global brain( Let us say the 'human part') is striving to coopt the whole of reality?

I also wonder if Bloom is talking about some vast cosmic evolutionary process from the Big Bang on, what the ultimate goal of this is? Is it one vast system under one vast self -reflexive consciousness?

I wonder too what connection these vast networks have to do with our own individual lives, and whether in terms of valuation they can ever be equal to them. We love and care for individuals more than we can ever love and care (At least most of us) for the whole system of Brain or Mind or Collective Consciousness.

I too wonder what all this has to do with traditional Western religious conceptions of a Creator God, Who is also Providence leading and ruling all to its ideal end.

This book has the great value of stimulating us to ask ultimate questions, perhaps even provides new formulations in which ultimate questions are asked in ways not asked before.
The Simplest Path to Personal and Planetary Awakening, Step One: FREE YOUR MIND: 10 Keys for Unlocking Your Personal Potential, Achieving Spiritual Awakening, ... of Humanity's Ultimate Cosmic Destiny
Average customer rating: 4 out of 5 stars
  • Way Beyond "Socrates Revisited"
  • True, but gimmicky
  • A Unique and Inspiring Wake-up Call
  • Challenge Consensus Reality!
  • A Simple Cure For What's "Eating Us"
The Simplest Path to Personal and Planetary Awakening, Step One: FREE YOUR MIND: 10 Keys for Unlocking Your Personal Potential, Achieving Spiritual Awakening, ... of Humanity's Ultimate Cosmic Destiny
Vincent Casspriano Jr.
Manufacturer: Lulu.com
ProductGroup: Book
Binding: Paperback

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ASIN: 1847285783

Book Description

The Simplest Path, Step One: Free Your Mind delineates, in one slim volume, a complete system for achieving personal spiritual awakening, along with a straightforward, no-nonsense plan individuals and groups so enlightened can follow to awaken Humanity en masse and positively transform the world. This book contains keys to awakening. Awakening from our personal dream shatters the solid "box" of limitation memes have built around our lives, and frees us to fluidly craft our personalities, environments, relationships, careers, etc. as an artist paints a landscape or a sculptor teases form from formless clay. All of us awakening together from the shared dream of the planet will mark the birth of our species out of our current global nightmare of decline into a limitless future literally beyond our present ability to imagine, even in our "wildest dreams," indeed.

Customer Reviews:

5 out of 5 stars Way Beyond "Socrates Revisited".......2007-08-22

After reading the commentary attached to the one star rating given by the young man from Texas, I feel compelled to step forward in defense of this very fine book. With only one exception, every point made in that negative review is simply wrong. Just not factually correct. The reviewer identifies himself as a young man (... "to my young mind"), and since all of his other Amazon reviews are of TV episodes on DVD, video games and rock music CDs I take him at his word. Well, I am an "old man," closing in on my sixty-third birthday, and I came to Mr. Casspriano's book after six decades of life experience, the last three of those decades a zealous practitioner of Zen Buddhism. I say this not to "brag," but simply to qualify myself as a reviewer before beginning.

I'll start where the one star reviewer closed his argument, with his statement that the simplest path reduces to two Socratic concepts: "Admit that you don't know anything" and "know yourself."

The first part is nominally true (the exception). Like Zen Buddhism, a central tenet of the simplest path is working to release the false notion we all hold that we know ourselves, other people, the world around us. But identifying and releasing our attachments to our illusions is a life's work, not some brash "I don't know nothin'!" as the young Texan seems to imply. Under normal circumstances, we go about our daily lives with no idea we are deluded about anything, as Maya (the illusion of the phenomenal world around and even inside us) is so convincing that most of us never even think to question its validity. Casspriano did not invent the notion of human beings being trapped in illusion, as this truth was known to the timeless authors of the Hindu Vedas and is central to all schools of Buddhism (not just Zen). But his scientific/spiritual exploration of the mechanism by which Maya ensnares our minds and can, with effort, be overcome is among the best "plain English" explanations of this process I have read. There is no "inscrutable mystery" in the simplest path (a criticism that has been accurately leveled toward Zen Buddhism, as a lot of Eastern thought truly does come off as "inscrutable" when translated into English and/or the metaphors of Western culture). Casspriano lays out in no-nonsense American English exactly what our brains are doing when they create the illusion we mistake for reality, then shows the reader in the same clear terms how to train his or her brain to break free of illusion and taste reality as-it-is. In just 216 pages, that is no mean feat. After thirty years of Zen practice and numerous kensho experiences (of varying depths and intensities), I can say from personal experience that Casspriano is correct. Enlightenment comes as the fruit of a long, incremental process of retraining the mind to touch reality in a new way, and the process described in the simplest path is the same as that followed in Zen practice, especially Rienzi Zen koan study (I'll have more to say about this in a later paragraph). Casspriano's approach and language is very different from traditional Zen (more "scientific," and no sitting meditation is required), which I think would appeal to Americans and other Westerners seeking to experience "awakening" without necessarily committing themselves to a religion like Buddhism, but the internal mental/spiritual process and final destination are the same.

"Know yourself," on the other hand, is not in this book at all, at least not in the way the young reviewer, or Socrates for that matter, uses the phrase. As in Buddhism, Casspriano takes pains to demonstrate that "self" is as much of an illusion as our misapprehension of the phenomenal world, and is a byproduct of exactly the same mind process that creates outer Maya. A core teaching of Buddhism is that our "self," our personality/ego, is nothing more than an aggregation of outside influences that cluster together in our minds like shiny stones gathered into a pile, and which we mistake not only for something "real," but tragically, for our essential selves. Yet this "pile" has nothing really to do with who we are at all. Buddhism teaches "no-self." Belief in the illusion of a unique and independent "self" is our greatest obstacle to enlightenment. Wasting time and energy getting to "know yourself" in the Western sense is foreign to Eastern thought. Casspriano again does a great job of translating the Buddhist concept of "no-self" into Western scientific/spiritual terminology. He shows the process by which our ego/personality aggregate "piles up," as well as how to take the pile down, stone by stone. Enlightenment is what the pile was covering up, and so it naturally appears as soon as the pile is removed - but oh how we cling to our personal pile of stones! "Self" is what we must trade for enlightenment, what must be surrendered, and Casspriano returns to this truth many times in the simplest path. My point is that the one star reviewer's reduction of the simplest path to "know yourself" has no basis at all in the actual book.

As to the book being "gimmicky": Yes, the words "The Simplest Path" recur frequently throughout the book, but not in reference to the book itself (at least that's not how I took it), but rather to the system of understanding the mind and working toward "awakening" Casspriano is describing - and it is a complete system that deserves to be considered as a whole, on its own. At times the repetition does have a feel of "branding" in the commercial sense, so I understand where the reviewer may have taken his impression. But the simplest path, while resonant with Zen Buddhism (and apparently, according to Casspriano, with the Toltec philosophy espoused by Carlos Castaneda, of which I have no personal knowledge, so I'll have to take the author's word for that) is far enough different that it needs its own "name" to set it apart from other schools of similar but not identical thought. The reviewer's criticism is like saying that every use of the term "Zen" in a book called "Zen Buddhism" should be taken as a reference to the book, and not to the larger practice of Zen Buddhism as a spiritual discipline that the book is describing. Casspriano's point in repeatedly linking The Simplest Path, Zen Buddhism and Toltec Shamanism throughout the book, at least as I understood it, is to highlight these three spiritual practices as related reliable paths through a dark forest of illusion, a forest in which many apparent (and more popular) paths, including most (all?) religious beliefs, actively vie to mislead travelers toward deeper ensnarement in the dream, rather than leading them toward "awakening."

I want to say a word about koan study in Rienzi Zen and how it relates to the simplest path. Koans are those quirky Zen sayings and stories like "what is the sound of one hand clapping?" or "what was your original face before you (or your parents) were born?" that have no rational answer, and which Zen students turn and turn in their minds like the tumblers of a combination lock until their imprisoned psyches "explode" in a "super-rational" experience of reality beyond the illusion ("irrational" would be the wrong term, as that implies "nonsense"). That "super-rational" vision of reality is called "kensho." I have experienced it myself, more than once in my lifetime. I have come to think of Casspriano's "Key Questions" in the second half of the simplest path, especially the later seven of the ten, as "cultural koans" designed to trigger "collective kensho" for the whole human race at once. Like "what is the sound of one hand clapping?", unflinching consideration of the value of human life, of how our beliefs about the future shape the present, of the true origin and destiny of life on Earth, etc., especially as seen through the lens of Casspriano's "Key Question Technique," reveals that none of these questions have rational answers, yet all require our active and immediate response. Successful resolution of these larger riddles that impact everyone will require us all to eventually "explode" into reality, together, in a "super-rational" way. We'll have to break through the illusion and wake up together, as one (which has been the goal of Mahayana Buddhism, of which Zen is a sect, since around 200 BCE). That is the "Planetary Awakening" addressed in this book, and I believe Casspriano's "Key Questions" are a concrete step in that direction. I'm glad I spent my fifteen dollars.

This is my "old man" take on the simplest path, having encountered it after 30 years of Zen Buddhist practice (I'm not veering off my chosen path here, just bowing respectfully in passing toward Casspriano's). From a Buddhist perspective, the simplest path is true Dharma, though I do not get the impression from reading his book that Vincent Casspriano is himself a Buddhist or a follower of any religion. That to my mind makes his book all the more interesting.

1 out of 5 stars True, but gimmicky.......2007-08-09

Casspriano's book is scientifically and philosophically sound as best as my young mind can tell, but I don't recommend this book. Its scattered with numerous pages of advertising about how his "program" works and how it compares to other religions and spiritual movements. Why must this author physically write out "The Simplest Path" in reference to his book every other page, and talk about his second volume? Perhaps because he's not out for pure truth, but for our money.

All this book comes down to after you strip away the nonsense is two things. First, admit that you don't truly know anything. Second, know yourself. Do those two things (they essentially both mean to question EVERYTHING), and you'll have Casspriano's "Planetary Awakening," with 15 bucks still in your pocket. And you'll be following the fundamental truths already said by Socrates.. so do yourself a favor and pick up Plato's "Apology" and read up on the Socratic dialogue on how to live a good life. And don't stop there, because you can't be sure he's right.

And I have 10 bucks that says these other couple of reviews were written by the book publisher. In any case, ignore the hype.

5 out of 5 stars A Unique and Inspiring Wake-up Call.......2007-05-15

This is one of the most clear-headed books I've read in years on the subject of real, nitty gritty, get your hands dirty spiritual development (as opposed to the fru fru New Age variety). So much of what passes for "spirituality" in our time amounts to some author, celebrity, priest, philosopher or self-appointed guru telling us what to "believe," sight unseen, if we want to reach heaven, attain enlightenment, achieve "ascension," etc. Casspriano takes an at times startling opposite approach. For Casspriano, such unquestioned/unquestionable beliefs are not only NOT the path to spiritual awakening, they represent the chief obstacle blocking our realization of higher consciousness. And it's not just religious beliefs ("faith") he's talking about, but all our beliefs about reality, especially those that enclose our thinking in "boxes" that limit our freedom to find solutions to real-world threats like Peak Oil, overpopulation, Global Warming, etc. Though much of the book focuses on individual enlightenment, for Casspriano, these larger planetary issues are "spiritual," as well. Whether the issue is our personal inability to find happiness or Humanity's collective rush toward physical extinction, the cause is the same - our wrong-headed beliefs about what's real. The solution is the same, as well - continuous, deep questioning. Using Richard Dawkins' concept of "memes" as a central metaphor, Casspriano first breaks down the basic process of belief, showing the mechanism in our brains by which beliefs misdirect and control our psyches, then he walks the reader through an exploration of a series of ten "anti-meme questions" aimed at breaking down the walls of our mental "boxes" and setting our minds free. With each question, he supplies an exercise designed to allow the reader to attain a personal taste of reality "beyond the box," especially as flavored by that chapter's "Key Question." For the most part, this formula works very well (with a few rare moments of over-exuberance on the author's part, as already described in other reviews, though as a card carrying vegan environmentalist, I can't say I particularly minded), delivering a cumulative series of death-blows to some of the most basic "pillars" of our present human consensus reality. Beyond the walls those pillars supported lies real reality, where we are all interconnected and interdependent, and, in Casspriano's view, mutually destined for greatness, if we can just wake up and grab the reins of our runaway culture in time. This is not a book for spiritual "feel gooders" seeking soft assurances that they're perfect just they way they are and everything's going to be all right, no matter what. This is a wake up call, a tool kit and a concrete action plan for becoming individually enlightened and collectively saving the world, all rolled up into one. That, I think, is a cause well-worthy of exuberance.

4 out of 5 stars Challenge Consensus Reality!.......2007-05-10

This is a thoughtful book that addresses how we may go about developing a process to question our everyday consensus reality. I suppose if I have learned anything in 49 years of life, it is that all personal and social problems stem from our fundamental views on the nature of reality itself. Vincent Casspriano uses the concept of a "meme" as a fundamental unit of ideas, assumptions, etc. that often block our understanding of reality itself. One such meme, for example, may be that we have to "fight for our freedom" or the world's a "fearful" place and hence, we have to be ready to kill to protect ourselves. I suppose you could also use the word "paradigm" here as well, but the essential point of this book is that we "unconsciously" function in our life with many limited points of view that block our ability to solve problems on both a personal and a social basis.

While Vince Casspriano is to be congradulated for producing a book that presents both a methodology and a motivation for personal transformation, there are a few pitfalls here that the potential reader should be aware of before tackling this material. The author has some rather strong views on fossil fuel consumption, meet consumption, and the role of humans in the cycle of procreation. While I generally agree with his analysis on fossil fuel consumtion and meat consumption (as I have viewed large tracks of deforrested grazing land in developing countries), these viewpoints can distract the reader from the essential point here which is to rigourously question consensus reality. Since I am single, and have no motivation to have children, I definitely disagree with his views on the necessity of human procreation on this planet, but here again, it is important to extract the essential meaning rather than get caught in the specific political/social debates that these issues may spawn.

If you are serious about personal transformation with the potential for changing our global consciousness, than this book can be an invaluable tool. I do agree with the Author that a world population of "high functioning" people can resolve every planetary problem we face today. As we systematically question our consensus reality, we will see our problems in new ways, and with this new perspective, problems can often be quickly resolved or transcended.

5 out of 5 stars A Simple Cure For What's "Eating Us".......2006-11-13

I considered titling this review, "Stop Whining, Wake Up and Get Busy Saving the World," but decided "Eating Us" would be more attention-grabbing - which matters because I believe Vincent Casspriano, Jr.'s "The Simplest Path, Step One: FREE YOUR MIND" is an important book, and I want to do whatever I can to draw your attention to it. Pick the title you like best. Both very fittingly describe what you will find within the pages of this remarkable new release from New Paradigm Press.

I have selected three short quotations to explore in this review that I think best summarize Casspriano's overall message:

From Chapter One, "The Boxes We Dream In":


"Right now, this very moment, you are asleep... Even if you are reading these words in broad daylight - sitting at your desk or beside the kitchen table, your feet firmly planted on the floor, eyes open, senses alert, feeling the weight of this book in your hands as sounds of life rise and fall rhythmically around you - you are deeply asleep, and dreaming furiously"


Now, the idea that Humans are sleeping, and must therefore "awaken," is by no means unique to Casspriano's "Simplest Path" spiritual system, being the root observation underlying pretty much all Eastern religion, and a lot of Western Occultism and New Age metaphysics, as well. In fairness, Casspriano makes no claim to this as an original insight, openly supporting his assessment of the human predicament with quotations taken from Animism, Buddhism, Christianity, Hinduism and Islam. He then flows seamlessly into a list of complementary illustrations from the secular realms of Quantum Physics, brain/consciousness research, and most to-the-point, the study of memes and memetics, ala Evolutionary Biologist and world's best-known cheerleader for scientific atheism, Richard Dawkins.

If you've never heard of memes or memetics, a quick Google of those terms will reveal hundreds of serious, information-rich websites devoted to this now thirty-year old science. In a nutshell, a "meme" is a sort of contagious thought-form that spreads between people by way of imitation. Obvious memes in our environment include advertising jingles, fads and fashions, etc. Casspriano somewhat radically extends the concept to include just about everything that makes up the contents of our individual brains and shared human culture. While he resists redefining the word "meme" wholesale, he decidedly expands its definition to make memes and "memeplexes" (what you get when a number of memes band together into an organic, relational unit, like a religion or cultural or political movement) the basic, fundamental building blocks of everything we habitually label "real..."

And then he demonstrates, in at times excruciating detail, the complete emptiness of the "apparent-reality" that is a byproduct of memetic activity in our brains. What we call "real" is not real at all. It's an illusion spun up by our memes. And our memes are not original to us. They are "viral invaders" assailing our minds from without. Worse - and, while even this thought is not wholly unique to Casspriano, he certainly gives it his own very effective spin - memes are by no means mere passive beliefs or simple "harmless ideas." They are, Casspriano believes, actively predatory psychic parasites whose survival depends on our buying into the illusions they create in our minds. Think of illusion (Samsara, Maya, etc.) as a web we're caught in. Memes are the spider. We are the fly. Gotcha.

One thing I like very much about Casspriano's book is that he never asks us to take anything on faith, least of all this rather ugly depiction of the human psychic/spiritual condition. He not only challenges readers to test his hypothesis firsthand in order to experience what is real and true for ourselves, he spends a large chunk of the book outlining specific exercises anyone can do to escape memetic interference and personally experience reality as-it-is. The exercises in Part II of the book are powerful medicine... But this is a digression, so let me return to the point.

Memes are the spider, and we are the fly. A better metaphor might be that memes are the farmer, and we are the cow. Domesticated and docile, we allow memes to milk us daily, to extract from our minds the potent human psychic energy which, if reclaimed by us and put to proper human use, would quickly and positively transform our lives and our world. This transformation is awakening, ascension, enlightenment, metanoia, the Buddha-like change of consciousness most religions and spiritual systems on Earth hint at, but few ever actually deliver to followers. In this analysis, Casspriano's "Simplest Path" is very much in line with Gurdjieff's "Fourth Way," Carlos Castaneda's Toltec sorcery, and a few other well known spiritual practices inhabiting a somewhat darker, though perhaps more realistic corner of the New Age. But unlike most of those other systems, Casspriano's prescription for escaping illusion and awakening to reality is remarkably, well... simple.

From Chapter Three, "Waking Up":

"The simple truth is that we are sleeping because we lack sufficient energy to wake up."

And later in the same chapter:


"The real work that brings about awakening, rather than merely granting the external appearance of "being spiritual," while actually embroiling us ever more deeply in the dream, is a rigorous, daily commitment to the identification and elimination of every self-serving belief from which our personal dream-lives are constructed."


For "belief" in the quotation above, read "meme/memeplex." Casspriano certainly does, treating the terms as largely interchangeable. In the end, this genuinely simple - at least in the sense of being uncomplicated and pragmatic - spiritual practice amounts to discovering reality as-it-actually-is less by searching for a glimpse beyond the illusion, than by systematically withdrawing our participation in, and identification with, the dream. When we disentangle our psyches from memetic illusion, only reality remains. We don't have to chase it; to a meme-free mind, reality just appears. This is "Satori" in Zen Buddhism. This is "stopping the world" in the Toltec sorcery of Castaneda and others. Casspriano's genius lies in his talent for exposing the core mechanism behind such complex and often inscrutable spiritual systems, and for putting into plain language clear instructions for unraveling the dream and achieving personal awakening. The virus-like process by which memes take over and control our human minds, as described by Casspriano is, to my mind, very complicated (but well worth struggling through). What is genuinely simple about "The Simplest Path," however, is Casspriano's prescription for breaking those bonds, once you've made the effort to understand how they are created and maintained. For Casspriano, remaining a victim of spiritual sleep and energetic exploitation by memes is a complex activity in which we unconsciously invest enormous amounts of psychic energy every day of our lives. Awakening is the product of a simple act of withdrawing that investment, which automatically re-energizes of our minds and lives. Or as Casspriano cleverly phrases it when closing Chapter Three, "Waking Up":

"Unweave the tapestry of the dream, and awakening happens."

Anyone can do this. Spiritual awakening, in Casspriano's view, may be hard work, but it is not complicated work. The path to enlightenment is really rather shockingly simple. Fall out of love with the dream. Reclaim your psychic energy. Wake up to reality.

The ten "Key Questions" Casspriano explores in the second section of the book are designed to put the theory laid out in Part I to practical and immediate use. Essentially, I think Casspriano sees these ten issues - why we treat enlightenment as an "airy-fairy" ideal instead of a measurable transformation of brain functioning, the excuses we make for avoiding personal responsibility and integrity along the lines of Castaneda's "impeccability," the fallacy of belief in a "separate self," etc. - as pillars of both our personal and collective human dreams. They are by no means an exhaustive listing of the memes twisting our minds. But they are primary keystones on which layers upon layers of the grand illusion are built. Topple these ten baseline pillars and the larger structure crumbles.

Casspriano explores some "Keys" more successfully than others. One downside to the book is that, especially in the "Keys," Casspriano's own memetic prejudices shine at times rather glaringly through, as when, in his discussion of the American "What Would Jesus Do?" religious fad, he characterizes the Evangelical Christian purveyors of WWJD as, "ultra-conservative, right wing ideologues." Even should the reader personally agree with such pronouncements, its hard to resist thinking, "Hey Vince! Your memes are showing!" But where he nails his point, Casspriano's prose can be downright inspiring, as with the "Key" cosmological study "Is Earth the Center of the Universe?," which explores the gap between what we know, scientifically, about the Universe and what our daily choices and behavior says we really believe, about the cosmos and about ourselves. His closing "Key" "Are We Alone?" so poetically frames the true stakes of our global human predicament - species survival VS extinction - that its hard to imagine anyone keeping their gaze glued squarely to their own self-involved navel in the wake of reading it. Of course we are not alone. There are six and a half billion of us on Planet Earth, and whether we awaken to what's best in us or follow our darkest drives over History's cliff into oblivion, we do so as one. One planet, one fate.

This notion of "oneness" and of a common, intertwined human spiritual and biological destiny is a core theme in The Simplest Path, Step One: FREE YOUR MIND that sets it apart from any spiritual book in recent memory. My final quotation from the book returns us to the opening lines of Chapter One, "The Boxes We Dream In":

"We are all aware of the challenges facing us as we enter together into the 21st Century:

· World oil supplies are running out.

· Global warming is transforming the Earth into a steamy greenhouse.

· Even as our technology connects the world, ideological extremism, terrorism and militarism divide us as never before.

· Headlines bombard us with news of war, famine, pestilence and death until we feel overwhelmed and unable to respond.

· Time is running out..."

Vincent Casspriano, Jr.'s "The Simplest Path to Personal and Planetary Transformation, Step One: FREE YOUR MIND" does not offer easy escape from these very pressing real-world human ills, but rather, a down to Earth, workable prescription for their cure. Yes, we must awaken as individuals, and, rest assured, "The Simplest Path" shows spiritual seekers exactly how to do that. But a prime message of "The Simplest Path" is that, for personal awakening to have meaning, it must occur within the context of a complete re-visioning of global culture, and a mass wrenching away of the wheel of History from the control of viral memes, that we might create a common cosmic human destiny worthy of our highest potential as a species.

Now that's a meme worth feeding.
Creating Internet Intelligence: Wild Computing, Distributed Digital Consciousness, and the Emerging Global Brain (IFSR International Series on Systems Science and Engineering)
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    Creating Internet Intelligence: Wild Computing, Distributed Digital Consciousness, and the Emerging Global Brain (IFSR International Series on Systems Science and Engineering)
    Ben Goertzel
    Manufacturer: Springer
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Artificial Intelligence | Computer Science | Computers & Internet | Subjects | Books
    InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
    GeneralGeneral | Programming | Computers & Internet | Subjects | Books
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    ASIN: 0306467356

    Book Description

    Creating Internet Intelligence is an interdisciplinary treatise exploring the hypothesis that global computer and communication networks will one day evolve into an autonomous intelligent system, and making specific recommendations as to what engineers and scientists can do today to encourage and shape this evolution. A general theory of intelligent systems is described, based on the author's previous work; and in this context, the specific notion of Internet intelligence is fleshed out, in its commercial, social, psychological, computer-science, philosophical, and theological aspects. Software engineering work carried out by the author and his team over the last few years, aimed at seeding the emergence of Internet intelligence, is reviewed in some detail, including the Webmind AI Engine, a uniquely powerful Internet-based digital intelligence, and the Webworld platform for peer-to-peer distributed cognition and artificial life. The book should be of interest to computer scientists, philosophers, and social scientists, and more generally to anyone concerned about the nature of the mind, or the evolution of computer and Internet technology and its effect on human life.
    The Global Brain Awakens
    Average customer rating: 4.5 out of 5 stars
    • awesome
    • The Global Brain awakens
    • The Global Brain Awakens
    • A Solid Effort!
    • Your Wake up Call has Arrived!
    The Global Brain Awakens
    Peter Russell
    Manufacturer: Global Brain Inc.
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | New Age | Religion & Spirituality | Subjects | Books
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    5. The Third Millennium: Living in the Posthistoric World The Third Millennium: Living in the Posthistoric World

    ASIN: 1928586082

    Book Description

    At this unprecedented moment in history, when escalating crises threaten all life on earth, internationally renowned physicist-futurist Peter Russell weaves together the physical and social sciences, modern technology and ancient mysticism to demonstrate that the possibility of global illumination is now as real-and as imminent-as the threat of mass annihilation.

    In this updated edition of The Global Brain Awakens, Russell details an extraordinary new vision of humanity's potential as a fully conscious super organism in an awakening universe. Presenting evidence that the earth itself is a living being and every person upon it a cell in the planetary nervous system, Russell describes how breakthroughs in telecommunications and computer networks are rapidly linking the human species into an embryonic global brain.

    At the same time, the human potential movement is growing faster than any other segment of society, and influencing every aspect of the culture-including business, politics and medicine. Russell shows how the convergence of these powerful trends is creating the required conditions for an evolutionary shift in consciousness from egocentrism to geo-centrism.

    First published in 1983 as The Global Brain and translated into ten languages, Russell's seminal work won acclaim from forward thinkers all over the world. Regarded by many as years ahead of its time, its original predictions about the impact of computer networks and changing social values were quickly fulfilled.

    Customer Reviews:

    5 out of 5 stars awesome.......2007-06-11

    The book arrived very quickly and was in awesome condition. I was impressed!!

    5 out of 5 stars The Global Brain awakens.......2006-05-06

    There was never a more timely book..
    It should be on everyone's wish list!

    For summary of the book see Forums

    5 out of 5 stars The Global Brain Awakens.......2004-01-19

    A beautifully written, wide ranging and thought provoking book. As a trained physicist, Russell distinguishes facts from his ideas. However his extrapolations are very plausible and echo conclusions I had reached myself. They are expressed in a most eloquent and readable style.
    This book should be essential reading for all - especially youngsters of every race and religion. The contained message of hope is one of the few chances we have to make the future a better place for all.

    3 out of 5 stars A Solid Effort!.......2001-10-02

    Not too many philosophers have taken a serious crack at explaining what the advent of the Internet means to the future of human society. While technology takes a back-seat to spirituality in The Global Brain Awakens, author Peter Russell takes all the recent hype about global interconnectivity to a fascinating extreme: The Internet as the central nervous system to a newly evolved global organism. Russell draws parallels between the development of the central nervous system in living organisms and creation of Web communications here on Earth, which he argues is the biggest living organism of them all. Unfortunately, this intriguing line of thought is undermined by the book's conclusion, which collapses into a mire of hokey higher consciousness that lacks the same critical reasoning. We recommend this book to anyone interested in an alternative vision of a Web-enhanced future, provided you are not turned off by its new age clichés.

    5 out of 5 stars Your Wake up Call has Arrived!.......2001-03-19

    Every so often a book comes along that has the potential to "rock" the very fibre of your being, as well as impact society on a grand scale. This is one of those books! Peter Russell has put together a compelling story of how the "age of consciousness" will swamp the "information age" in comparison. It all starts with learning how to finally tap into that 95% of dead weight brain we carry around. If you are on the path to higher levels of consciousness (and who isn't?), then you will want this book. Guaranteed satisfaction!!
    Give Us Your Best and Brightest: The Global Hunt for Talent and Its Impact on the Developing World
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      Give Us Your Best and Brightest: The Global Hunt for Talent and Its Impact on the Developing World
      Devesh Kapur , and John McHale
      Manufacturer: Center for Global Development
      ProductGroup: Book
      Binding: Paperback

      Labor PolicyLabor Policy | Popular Economics | Business & Investing | Subjects | Books
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      ASIN: 1933286032

      Book Description

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      Microcircuits: The Interface between Neurons and Global Brain Function (Dahlem Workshop Reports)
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        Microcircuits: The Interface between Neurons and Global Brain Function (Dahlem Workshop Reports)

        Manufacturer: The MIT Press
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Medicine | Subjects | Books
        NeuroscienceNeuroscience | Neurology | Internal Medicine | Medicine | Subjects | Books
        NeuroscienceNeuroscience | Neurology | Internal Medicine | Medicine | Medical | Professional & Technical | Subjects | Books
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        ASIN: 0262072785

        Book Description

        Microcircuits, functional modules that act as elementary processing units bridging single cells to systems and behavior, could provide the link between neurons and global brain function. Microcircuits are designed to serve particular functions; examples of these functional modules include the cortical columns in sensory cortici, glomeruli in the olfactory systems of insects and vertebrates, and networks generating different aspects of motor behavior. In this Dahlem Workshop volume, leading neuroscientists discuss how microcircuits work to bridge the single cell and systems levels and compare the intrinsic function of microcircuits with their ion channel subtypes, connectivity, and receptors, in order to understand the design principles and function of the microcircuits.

        The chapters cover the four major areas of microcircuit research: motor systems, including locomotion, respiration, and the saccadic eye movements; the striatum, the largest input station of the basal ganglia; olfactory systems and the neural organization of the glomeruli; and the neocortex. Each chapter is followed by a group report, a collaborative discussion among senior scientists.

        Contributors:
        Lidia Alonso-Nanclares, Hagai Bergman, Maria Blatow, J. Paul Bolam, Ansgar Büschges, Antonio Caputi, Jean-Pierre Changeux, Javier DeFelipe, Carsten Duch, Paul Feinstein, Stuart Firestein, Yves Frégnac, Rainer W. Friedrich, C. Giovanni Galizia, Ann M. Graybiel, Charles A. Greer, Sten Grillner, Tadashi Isa, Ole Kiehn, Minoru Kimura, Anders Lanser, Gilles Laurent, Pierre-Marie Lledo, Wolfgang Maass, Henry Markram, David A. McCormick, Christoph M. Michel, Peter Mombaerts, Hannah Monyer, Hans-Joachim Pflüger, Dietmar Plenz, Diethelm W. Richter, Silke Sachse, H. Sebastian Seung, Keith T. Sillar, Jeffrey C. Smith, David L. Sparks, D. James Surmeier, Eörs Szathmáry, James M. Tepper, Jeff R. Wickens, Rafael Yuste
        The Global Brain: Speculation on the Evolutionary Leap to Planetary Consciousness
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          The Global Brain: Speculation on the Evolutionary Leap to Planetary Consciousness
          Peter Russell
          Manufacturer: Tarcher
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          GeneralGeneral | Psychology & Counseling | Health, Mind & Body | Subjects | Books
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          The Global Silk Road: Globalization, Islam and the Creation and Distribution of Knowledge Using the Internet
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            Product Description

            The role knowledge creation and distribution now plays in wealth creation as mankind evolves using Internet interconnectivity to emerge as the base element of the mind of the planet seen as the living entity, Gaia.
            The Human Face of Global Mobility (Comparative Urban and Community Research)
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              The Human Face of Global Mobility (Comparative Urban and Community Research)

              Manufacturer: Transaction Publishers
              ProductGroup: Book
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              Anatomy of Genius: Split Brains and Global Minds
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                Jan Ehrenwald
                Manufacturer: Plenum Publishing Corporation
                ProductGroup: Book
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                GeneralGeneral | Psychology & Counseling | Health, Mind & Body | Subjects | Books
                ASIN: 0898852927

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