Average customer rating:
- Uniquely Creative
- Little Red Book with BIG ideas!
- One of the best Sales Training books ever
- The Little Red Book of Selling
- A small, fun-to-read book that will improve your career
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Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer
Manufacturer: Bard Press
ProductGroup: Book
Binding: Hardcover
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Techniques
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ASIN: 1885167601 |
Book Description
Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.
Customer Reviews:
Uniquely Creative.......2006-12-13
The red book of selling is a very unique sales book. My first Gitolmer book and I have to say that I am in awe at the way information was laid out and the way in which the book was presented. He gets a 9/10 for creativity and design.
The information in the book is no less. I felt very `pumped up' after reading it. It may be Gitolmer's inspirational yet witty writing style that I could relate to.
The content isn't deep however the coverage is quite comprehensive. Overall a very good sales book, one that I will definitely re-read over the years.
Little Red Book with BIG ideas!.......2006-12-11
Great book! Motivational with enough sales techniques to improve any seller's performance. As a sales manager in the competitive world of wireless I'm always seeking a better and faster way to get performance from my team. This book gives practical ideas that can be implemented right away to increase sales. For example page 145 begins the section on how to create an irresistable voicemail message that will make you stand out from your competitors and get the sale. We tried it with very good results.
I also like this book because it's written with the working salesperson's time schedule in mind. Easy to read. Easy to carry. The cloth cover makes it durable in the field. No flimsy soft cover to worry about here. A good thing because you'll be referring to it often during your sales career.
If you're serious about selling success add "Little Red Book of Selling" to your sales library. Act on the priciples and ideas and you too will discover why people hate to be sold but they love to buy.
One of the best Sales Training books ever.......2006-12-02
I buy this book for every sales person I hire. Its a bench mark of what every sales person has to do to be a success. Jeffrey goes through all the steps required for any sales person to be truely great in this profession.
If you are thinking about going into sales read this book. He will tell you what it will take for you to be successful.
The Little Red Book of Selling.......2006-11-03
The book is exciting and entertaining. But nothing different from the usual. Also, the techniques presented are too vague and lack a systematic approach. If interested on such topics SPIN selling by Huthwaite is probably the best book on the subject.
A small, fun-to-read book that will improve your career.......2006-10-10
If you had to choose one skill that you would consider the most important for an entrepreneur to possess, what would you choose? I'm sure many different opinions exist. But if you ask me, the most important skill for an entrepreneur to possess is the ability to sell him or herself -- to present him/herself in a way that attracts others.
Whether you're literally selling a product door-to-door or just socializing at a party, it doesn't matter. You're always selling, and the more skilled you become at selling, the more successful you'll be as an entrepreneur. Now, just between you and me, I'm not that great at selling yet. But I want to become great. So what should I do? Right! I should learn from someone who is already great.
I'm going to recommend someone to you in a moment, but first let me ask you a question. Have you ever wanted to learn a new skill and wished there was a quick, easy, painless way to do it? If so, we have a lot in common, and I know of a special book that should be on the top of your to-read list. It's called The Little Red Book of Selling, and it's written by Jeffery Gitomer.
Jeffery Gitomer is known as one of the best salesmen in the world, and his writing shows it. This small, fun-to-read book will have your mind buzzing with excitement over the cool tips you'll discover within. Each page is plastered with fresh, practical, powerful information that you can apply to see immediate results. Here are a few of the ideas Mr. Gitomer presents:
-The Two Most Important Words in Selling
-What to Do When You Can't Seem to Get a Sale
-How to Use Humor to Make Sales Easy
-The 21.5 Best Places to Network (and the secrets to doing it successfully)
-How to Know When You're Wasting Your Time
-Much More...
It was just last weekend that a collegue suggested that I read The Little Red Book of Selling - and I'm glad he did! By now my recommendation to you should be obvious. Pick up a copy of your own -- every entrepreneur should.
Customer Reviews:
Don't believe the other reviews.......2007-10-16
This book consists primarily of motivational ideas that are much better presented elsewhere. If you want sales motivation--success check out Brian Tracy. The sales ideas are weak and not original. For good sales information see Spin Selling, Question Based Selling, or Brian Tracy on Selling. If you've never read a book on sales or success you might like this one, but having read piles of books on sales and related subjects I say this is one of the worst. There are no original thoughts here!
A really easy read.......2007-10-06
As a salesman once upon a time myself i know how little time 'good' salespeople get to read books, digest the information, work out how and when to use a technique and adapt their presentations when they have worked a full day and are expected to go out the next.
If i have just discribed YOU and you are pounding the highways then this is the book for you.
I was reading a comment left buy Dave Lakhani who put it so very well that i'd do worse than to repeat it. "You can pick this book up and open it at any page". This is exaclty my experience of the book which is why all salespeople looking to learn easy step by step new techniques should buy this book and have it next to them in the car to read a page or two before sitting an appointment.
Gary May
Author: SELLING: Powerful New Strategies for Sales Success
www.garymay.net
Keep Asking the Question.......2007-08-21
As always a Fan I have follow Jeffery Gitomer's advice for years and have done well out of it. Does repeat a bit but, then we all need to be reminded of why we are in sales and how to make the most out of it. Alway value first, ask questions the answers are here.Read This!
Darren Teale Perth Western Autralia www.darrenteale.com.au
Perfect for the Sales Rookie.......2007-08-03
Anyone just entering the field of sales will benefit from the practical advice in this book. Forget about the thousands of textbook style sales books and pickm this one up.
This is NOT your average how-to guide! .......2007-06-11
"Every major sales answer you need to know is in this book." -From the Book.
Take a look inside this book and you'll see that this is no ordinary how-to guide. This guy is brilliant in that he has went off the beaten path of how a book is supposed to look. The book is approximately 5x8 in size, and is covered in red fabric and comes with a handy built in bookmark. I love the use of color throughout the book. The author has chosen to color important words and phrases throughout, to make them stand out in your mind, and there are some tasteful illustrations that enhance the messages conveyed.
I know so many sales people who don't like to read. If that's you, well, then you'll LOVE this book because not only is it an easy book to read and understand, but the style is totally fun. You may even forget you're reading and all the while you'll come away with a new perspective on selling!
I was hooked and knew I had to have this book from the beginning. I love the unconventional style of the book. Now, besides the great job he did on the look of the book, there is some extremely good information contained within these red walls. 99.5 real world answers are contained within 6.5 chapters. Loads of great advice on things like setting goals and How to do your best every day, prospecting, and even how to write a thank you note.
This book has more than earned it's spot on my bookshelf!
Customer Reviews:
GREAT book!.......2007-10-09
I read this book and am now successfully marketing my own website/small business on my own. I have steadily watched as my website continues to climb in the rankings and I am getting more and more traffic all the time.
This book is really all you need to get going!
Thanks again,
Julian Epstein
New York, NY
"Search Engine Marketing, Inc." - An Outstanding Book.......2007-09-24
"Search Engine Marketing, Inc." is a wonderful resource for anyone involved in search marketing. With an easy to read style, the book is entertaining yet enormously informative. It is an invaluable source of ideas and practical advice.
"Search Engine Marketing, Inc." does something that many books do not - it helps the reader understand the motivations and diverse objectives of searchers. This knowledge gives you an enormous advantage as you plan a search marketing campaign.
This book arms you with an in-depth understanding of what it takes to be successful in search marketing. It is, without doubt, the best book of its kind.
The SEO/SEM Bible.......2007-07-26
This was one of the best books on Search Engine Marketing and Optimization that is out there. It covered almost every aspect of Marketing and Optimization. From a person who has purchased and read almost every book in this field, please take it from me, this is the book you want! It covered Pay-per-click, organic searches, conversion rates, E-Commerce in general. Truly one of the BEST books on Search Engine Marketing and Optimization. As an avid Search Engine Marketer, I still refer back to it. A+
Professional, practical guidence on SEO and SEM.......2007-05-30
While I think that search engine marketing is a moving target and it's best to read current articles and journals, this book provides a great foundation for people interested in pursuing or understanding internet marketing, search marketing, or search engine optimization. It provides practical guidance and advice on what to do now but also works as a higher level strategic plan as well. It's written by IBMers, so there is definitely a level of professionalism compared to hackers or other non-corporate authors. Good book to add to your library, as I reference it from time to time.
Essential reading for anybody in the web space.......2007-05-23
I would argue that this is perhaps the finest, most concise guide to Search Engine Marketing. Developers, Marketers, CopyWriters, Managers and just about anybody else with a stake in search traffic through a website should find this material valuable. Do not expect code, expect sound advice on how to tailor your code. Do not expect copy, expect sound advice on how to focus your copy. After putting into practice what I learned form this book, I saw immediate and impactful results.
The book is also very current and is very ethical. Do not hesitate in making a decision to purchase this book. The payoff will be swift.
Book Description
More Than 800 Places to Get Published
*Completely updated listings for opportunities in the U.S. and abroad
*Insider information from the industry's top children's writers, illustrators, editors and agents
This is the ultimate go-to resource for anyone who creates material for children. Writers and illustrators will find hundreds of outlets for their work--whether it's aimed at toddlers, young adults or somewhere in between. The opportunities range from book publishers and magazines to greeting cards, puzzles and games. There's also an exhaustive section of additional resources, including information on conferences, workshops, contests, grants, clubs and more. From the hobbyist to the seasoned pro, no one in the field will want to be without this must-have guide!
Customer Reviews:
Wonderful aid for aspiring writers!.......2007-08-04
This is a great resource. It lists lots of publishers and details about them.
Children's Reference Resource Full of Valuable Information.......2007-05-19
This book is instrumental in providing much needed information regarding the childen's writing and publishing industry. It is a must for all writer's of children's literature. There is a ton of information in it to guide you as the writer/author to submit your manuscript to the appropriate publisher. You can find exactly what you are looking for in this wonderful book.
Cheryl A. Martin, M.A. Author of "Woman Reclining"Woman Reclining
Children's Writer's Market.......2007-04-04
As a writer in the juvenile field, I recommend Children's Writers and Illustrator's Market to all who are beginning children's authors. Writer's Market covers all kinds of publishing from books and magazines to textbooks and contests, including children's books. Most of it is not of interest to someone focused only on juvenile writing.
Children's Writers and Illustrator's Market is invaluable because it not only lists the many worldwide markets for children's books, but it gives specific information on writing for children, lists the types of books each publisher puts out, and includes tips by publishers on what they require and expect at their publishing house.
This is a book every beginning children's writer would do well to study long before they have completed a manuscript. Check it out at the library to see how helpful it is. If the library has no copy, suggest that it would be a great service to the public to add one to the shelves.
The best source for the would be writer or illustrator........2007-03-24
I've recommended this book countless times for patrons during my twenty year library career and now I am using it for myself. Not only are there helpful, instructive articles by professionals about the publishing industry but the 750 listings help to narrow down the search for a publisher, rep or agent. It may seem daunting at first but the editors do most of the work for you. Getting work published is a send and wait game so sending the work to a firm ready to look at your work makes the process easier. CWIM includes professional conference as well as agents, art reps and of course publishers and magazines.
Childrens Writers & Illustrators Market 2007 .......2007-03-11
Anyone who is a Writer will tell you the Writer's Market is the bible and if they haven't, I am telling you now. This is a Children's Writers & Illustrators bible. Everything you will ever need to get started is all in this book. I am currently writing a children's book and will be illustrating it myself. I must credit this book for giving me the necessary resources. They even include tips from published Writiers to motivate you on your path to getting that manuscript out. It is easy to read, easy to find exactly what I am looking for in a compact size I can take anywhere. I absolutely love it! Thank you!
Rosana Modugno
(....)
Book Description
Praise for Book Yourself Solid
"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
—Michael E. Gerber, founder and Chairman, E-Myth Worldwide, author of The E-Myth Revisited
"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
—Seth Godin, author of All Marketers Are Liars and Permission Marketing
"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
—Daniel H. Pink, author of A Whole New Mind and Free Agent Nation
"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
—Ivan R. Misner, PhD, founder and CEO, BNI, coauthor of Masters of Networking
"Wow! I never expected this book to be so good. I love how it focuses on getting your ideal clients-and more than you can imagine possible. An excellent, inspiring, practical guide to outrageous success!"
—Joe Vitale, author of There's a Customer Born Every Minute
Customer Reviews:
Not for salespeople but for consultants and other business people who need to get "projects" booked.......2007-10-07
This book isn't as bad as some reviewers have written or as good as others have raved about. This book isn't for salespeople and because of that I was disappointed. This book is for professionals that have to "book themselves," such as public speakers, lawyers, accountants and the like. In some ways if you don't already know what this book teaches you better get a job. However, as the E-Myth points out there are plenty of people that are good at what they do but are clueless about how to get themselves business. If you fall into this category this is a good book to read and implement.
Port's book is long and at times wordy but a fun and easy read. There are diamonds here but you have to mine through a lot of ore to get at them. The book is well written and conversational. I can see why Mr. Port has a successful career. This book is perhaps a good first read if you're considering starting your own business or want to get more clients. For a solid and measurable program I recommend "Get Clients Now" by C. J. Hayden or "Get Business to Come to You" by Sarah and Paul Edwards.
Solid marketing book!.......2007-10-05
This book provides a great marketing overview. It leads the reader through finding a target market, branding, being selective in choosing clients (some fresh insights for many readers here!), presenting yourself and business to prospective clients, web marketing, networking, publicity and more. Your marketing structure and systems will NOT look the same - and thus your results will not be the same - if you read this book and put its numerous tips and advice to work for you.
Beyond sales and marketing professionals, this is a great resource for any business person who markets their service or products themselves - including small business owners, consultants and trainers, and small professional firms (financial planners, lawyers, dentists, etc.). This is especially true for those who are just starting out and those who do not like to market themselves (you know who you are!).
Michael's emphasis on personal integrity really appealed to me (if you don't like a client, you will sacrifice your integrity by putting yourself in a position of not being able to give your full effort). His process is about building a steady pipeline of highly-qualified prospects that you will ENJOY working with and to whom you can provide full value.
All in all, a solid book. Highly recommended!
Mollie Marti, Ph.D., J.D.
Author, Selling: Powerful New Strategies for Sales Success
Great Book - The one to Buy!!!!.......2007-09-22
Excellent Book ... packed full of all the right information for the Consultant/Trainer/Coach/Business Person/Marketing. He will show you step by step how to get Booked Solid - It works!
Michael's website is also full of free goodies ... I download his teleseminars and listen to them in my car each week (www.thinkbigrevolution.com) - Great stuff - awesome guests!
So glad I bought this book!
marketing made easy.......2007-09-01
Michael Port gets it. His plan is practical and visionary. He has created a way for any service business to get results. I have been telling everyone I know about this book!
A Essential Book For Serious Business People.......2007-08-28
Marketing is without question a essential skill set for business success and the ability to market oneself effectively is paramount. Michael has a genuine passion for this work and really cares about the success of his clients.
I feel this book is an essential addition to any business person's library. It will cut years off your learning curve and may very well make the difference between your success - or failure.
Book Description
So You'd Like to. Become An Amazon Bestseller!
Don't wait. Publishing insider and CEO Brent Sampson reveals revolutionary advice guaranteed to increase your book sales on Amazon. Learn the powerful secrets used by successful Amazon authors every day. This informative and practical "how-to" guide shares new techniques that are proven to work.
Solutions Revealed!
Discover step-by-step methods for improving your exposure on Amazon and increasing your authority.
Secrets Exposed!
Increase your profitability by learning the secrets to
short-discounting Amazon with just twenty percent.
Success Discovered!
Learn top-secret tactics that earn authors tens-of-thousands of dollars in royalties every month.
Amazon Approved
Find, understand, and control every Amazon possibility for maximum book sales.
Hi, I'm Brent Sampson.
Are you holding a manuscript in your hand that you wish Amazon was selling? Or do you already have a book on Amazon that
you wish was selling better? In either case,
Sell Your Book on Amazon will help you.
You will experience what I have seen first-hand as the president of Outskirts Press - that marketing success on Amazon can be the difference between hundreds and tens-of-thousands of dollars a month.
Amazon provides a phenomenal and global platform from which to sell your book. In fact, the opportunities may seem almost too colossal! But now,
Sell Your Book on Amazon unveils it all for the first time. This book provides an easy-to-understand approach to increase your book sales on Amazon by exploring the steps you can take immediately.
Table of Contents
Foreword by Dan Poynter
Introduction
Get Your Book Listed
AuthorConnect & Author Profile Pages
Book Sales Page
Listmania!
So You'd Like to. Guides
Additional Amazon Possibilities
Pricing & Profitability
As Penny C. Sansevieri of Author Marketing Experts says,
"Finally! A book that helps you demystify Amazon. If you have a book to sell, you simply must own
Sell Your Book on Amazon."
Want proof? How did
you get to this Amazon sales page? Maybe you clicked on it from a competitor's page or received a personalized email. However you got here, here you are!
Sell Your Book on Amazon shows you ALL the ways to increase your book's exposure and make the tactics working for this book work for you, too.
Authors who know how to use Amazon's own system to their advantage simply sell more books. Once a book finds success on Amazon, it appears higher in the search results, leading to MORE exposure and more sales, and so on. It's the Amazon
"virtuous circle" and the key to unlocking that brass ring is in your hands.
Introducing the exclusive TACTIC RANKING SYSTEM!
Marketing tactics are only as valuable as the profits they generate.
Sell Your Book on Amazon ranks every technique so you can quickly and efficiently locate the marketing secrets that will lead to superior results:
***** Highly recommended. Receive the greatest exposure compared to time spent.
**** Very recommended. An acceptable investment is required for a profitable return.
*** Somewhat recommended. Check your profit margin. The expenditure may exceed the benefit.
Do you know how to
beat Amazon at their own game? Do you know how Amazon Marketplace listings can offer "55 used copies" of your book when you haven't even sold that many? Do you know how to remove a 1-star review from your listing and get more 5-star reviews?
This book tells you how to do it all, plus so much more. It's a tremendous value with a wealth of information at your fingertips. Start increasing your book sales instantly by ordering today.
Customer Reviews:
I never knew about any of this!.......2007-10-21
I love it when a book comes along that points out web site functions I never realized existed. This book packs a lot of information into a compact read, which makes it easy to get through but steers you in exactly the right marketing direction. The way he assigns ratings to the various marketing techniques helps one decide what to tackle first.
A solid looks at the basics.......2007-10-14
As the author of the recently self-published Hokie Games: Virginia Tech Football Game by Game 1945-2006 I devoured the contents of this book to try to jump-start my Amazon sales. I can't speak to the results just yet as the portion of the suggestions that I have implemented has only been in place for a week or so.
In fact, part of the appeal of the book is that it's not supposed to show results yet. It's not a quick "make you book an instant Amazon bestseller" plan. The book has tips and techniques that grow your presence over the long haul. That's exactly what I was looking for and this book delivers.
The steps were easy to follow and the "why's" were well laid out. Obviously, the author did his homework on the subject of Amazon.
--Rich Tandler, author of Hokie Games: Virginia Tech Football Game by Game 1945-2006
Great asset for POD authors.......2007-09-23
When I purchased this book, I was really quite skeptical. I figured that it was just a promotion of Amazon.com and not really any useful advice.
Then my wife and I published our first children's book, Santa and Sam's Big Secret through Outskirts Press. Although OP did a wonderful job of publishing the book, the major portion of publicity for the book was left up to us. We have been following some of the advice offered by Brent Sampson and we do believe that it is helping with the promotion of our book.
Sell Your Book on Amazon is an easy read. You can easily skip over chapters that you do not feel interest you, and still come up with many ideas that will help you to promote your book.
I would recommend this book to any authors who are using a Publish On Demand publisher. It will surely enhance the sales of your book.
Selling a book? Then BUY "How to Sell Your Book on Amazon,".......2007-09-15
Buy this book!
"How to Sell Your Book on Amazon," by Brent Sampson has invaluable information for anyone who wants to sell books. If you are trying to sell your book, buy "How to Sell Your Book on Amazon," by Brent Sampson.
If you are writing or wish to write a book, buy this book, "How to Sell Your Book on Amazon," by Brent Sampson. Brent Sampson's book is the guide every new author should have.
Buy this book if you want to sell books too!.......2007-09-12
I wrote a book called, "Letters to My Friends: A No Guarantees Guide to Awakening." It took three years to write. I spent another year sending it to publishers before I finally found a small publisher willing to work with me.
The Great Day came. I held my baby in my hands. I knew the world would proclaim her beauty. I was wrong, very wrong. A few friends and friends of friends bought the book. I was stunned and hurt too. But I kept trying to market my book the old fashioned way. I contacted the major book chains. To them I did not exist. I sent over 100 books to bookstores, and I never got a single order. I sent about 100 books to major newspapers, and I never got a single review.
One local bookstore, New Renaissance Bookshop in Portland, Oregon was very helpful. But the support of one local bookstore was not enough. I was almost ready to give up, but instead I went to Amazon and joined the Amazon Advantage program. I sold perhaps 20 books. Victory at last! Amazon loved me and I loved Amazon! And then I did not sell another book on Amazon for about a month.
I was ready to give up. But I knew my book could help readers feel better about themselves. I had received dozens of touching letters that left me feeling happy that something I had done made a difference in the world. Besides, I needed the money. Family illnesses had depleted my bank account and my debt was mounting. So, instead of quitting, I did an Amazon search for books on marketing books, and I found, "How to Sell Your Book on Amazon," by Brent Sampson.
I wish I had found this book a year ago. If you have a book you are trying to sell, or if you want to write a book, buy this book. Unless you are that rare writer who pens a bestseller, you will find yourself alone in a big jungle. Amazon gives you a path out of the jungle, and Brent Sampson's book is the guide.
Honestly, I have just started implementing his suggestions. So I have lots of work to do. After I finish this review, I will ask him to be my Amazon friend. I might ask him to review "Letters to My Friends: A No Guarantees Guide to Awakening." He said to mention my book as often as possible without being obnoxious. And finally, he said Amazon friends are important. You see, if you become my friend, whenever anyone goes to your Amazon profile and clicks on my picture in your Friends section, there's a chance I will sell a book. And if someone clicks on your picture in my Friends section, you might sell a book. So, do you want to be my friend? Good heavens, I feel like a little kid again.
I will make a deal with you. In a year, I will write another review of "Sell Your Book on Amazon" and let you know how I am doing. Thank you, John C. Conley, author of "Letters to My Friends: A No Guarantees Guide to Awakening."
Book Description
One of the world’s leading SAP Sales & Distribution consultants delivers the first comprehensive and practical guide to implementing this new module in the R/3 system. Inside this book you’ll get complete information on the ins and outs of the software, including basic functions, sales document flow, invoicing, and how the S&D module interfaces with other modules. Sales processes and delivery systems are crucial functions in today’s businesses and no other Sales & Distribution guide can bring you the same focused, reliable advice that’s found inside this first-rate user’s guidebook.
Customer Reviews:
Very good product.......2007-09-27
This book is very good to get understanding of SAP SD structure. Book arrived before it was scheduled to arrive. So I am really happy with in time delivery and quality of the product.
Implementing SAP R/3 Sales and Distribution.......2007-06-26
Excellent read for beginners and high end users. Not enough detail for consultants responsible for configuation.
Very useful book.......2007-01-12
I found hard to find a good book on SAP R3 Sales and Distribution area. I am very satisfied with the contents of this book ; despite this, I would have liked to get also the prospective of the end user as I this book does not cover some -maybe too detailed- aspects of the day to day support work. I guess this was not part of the scope of the book
Very well written - Very informative if you are new to SD.......2007-01-07
I have used this book over and over as a reference and it is pretty well written and covers all the major topics. You should use this in conjunction with SAP help. This book will give you basic introduction to all topics under SD and it does a pretty decent job of teaching you SD config in SAP. I am an SD functional lead and I recommend this book to all my new team members..
Excellent book -- Abap to SD Journey.......2007-01-05
This is excellent book and i am very impressed with it's contents, language and quality.
Well i am have been working with SAP for last 8 years as a Abap/EDI/ALE resource and decided to take make a shift to functioal side.
Started with reading SAP implementation guide and SAP library, also found couple of intresting sites. But the best thing which happened to me was purchasing this book.
This book is very well organised and contains all the basic functionality in SD module with some real time examples. It explains both the SD business process flow and more importantly the configuration.
I would highly recommend this book.
Book Description
Learn from Hundreds of Top eBay Sellers
Go beyond the basics and learn the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers--those earning $1,000 to $150,000 per month or more through eBay auctions. Sharpen your skills with this healthy blend of time-tested business principles and the advice of real PowerSellers who share with you how they have achieved success. Get valuable advice on finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, shipping, running an eBay Store, and much more. Plus, learn the keys to keeping your customers so happy they’ll shop with you again and again. eBay PowerSeller Secrets: Insider Tips from eBay’s Most Successful Sellers will help you effectively run a store that never closes, sells globally, and offers virtually unlimited income potential.
- Tap the more than 100 million registered users that make eBay the leading online marketplace
- Determine what sells best on eBay and why
- Find little-known sources for products
- Learn about tools that will make your eBay business more efficient and professional
- Develop auctions that create high traffic and product demand
- Handle end-of-sale payments and protect yourself from fraud and loss
- Manage auctions, inventories, and communications effectively
- Provide superior customer service to get an edge over the competition
- Track incidentals, deductions, expenses, and other tax-related items
- Automate to ease processes such as listings, managing images, e-mail, and shipping
- Learn from hundreds of PowerSellers what it takes to succeed on eBay
Debra and Brad Schepp have written about cutting-edge technologies for more than 20 years. They are the authors of nine books, and their work has been featured in publications such as Newsweek, The Chicago Tribune, and U.S. News and World Report. They have been online since 1984, and buying and selling on eBay since 1999.
Technical Advisor Michael Kaiser is an Instructor with eBay University. An eBay seller since 1997, Michael is the bestselling co-author of The Official eBay Guide to Buying, Selling, and Collecting Just About Anything.
Customer Reviews:
Some good advice, some bad..........2007-10-23
There really is no substitute for experience, and even then there are times where experience is worthless if we haven't learned from it. Books about eBay can help to close the gap between new seller and experienced seller, but none are all encompassing. It is my belief that a great ebay seller is one that is well seasoned AND well read. Can this book augment the latter? Hmm...
I do like how the book breaks the mold of cookie cutter eBay books that simply copy and paste information from eBay's own help section. Instead, this work shares a lot of insight that one cannot readily obtain from help pages or online advocate sites. Information on tax ID numbers, third party utilities, and record keeping are not topics common in help pages or even forums, and even then the information obtained by anonymous, random individuals isn't always accurate. I salute the book for filling in the gaps here.
In other areas though, I think that some of the advice is contradictory and even poor. I don't doubt that the information contained here came from real people based on real experiences, but being a powerseller by default does not constitute knowing the best way, or even a good way to do business.
I find it appalling that the 408 page book only spends some 16 pages discussing shipping. The fine art of shipping involves dynamics that make the whole rest of eBay seem simple by comparison. As a matter of fact, the vast majority of poor experiences on eBay are attributed to poor shipping, lack of knowledge when it comes to shipping, or misconceptions about shipping obligations or practices. The book takes one of the most complicated and important facets of eBaying and shoves it into a corner as to minimize focus on the subject. The section on shipping is so small as a matter of fact, that some readers might skip over what little information is here, forced to continue loss through undercharging, refunds, and negative feedback.
International trade is also marginalized down to 2, yes two, pages. There is no possible way that the plethora of knowledge needed to effectively trade internationally can be put to two pages. This serves to provide just enough to get someone in trouble.
The book further contradicts itself by saying that you should not pad your shipping charges, only to charge at cost, but then it advocates hiding the actual charges from your customers. The book also advocates such things as getting a Paypal debit card, which means that your funds are subject to seizure and you will not be collecting a significant amount of return on your investment as you would with say, a normal savings account or a certificate of deposit. Most experienced sellers do not keep a balance in Paypal. Furthermore, the book mentions that Cashier's Checks and Money Orders are risk free. This couldn't be further from the truth. The majority of online fraud is committed with wire transfers, checks, and especially, money orders.
While I think there is plenty of good advice here, the bad advice here should be apparent to anyone that has had their fair share of eBay selling experiences. It is for reasons such as these books, that there is no substitute for experience, and until you've gotten your feet wet, you won't know which parts are right or wrong.
High hopes weren't quite fulfilled.......2007-10-06
I had high hopes for this book. Great title, but it left me feeling a little disappointed. I learnt a few things, but it didn't represent any huge breakthroughs. My favorite part was chapter 4 which reviewed the pros and cons of the various listing tools and software.
Easy and informative.......2007-09-11
If you are interested in becoming a more effective seller and a knowledgeable buyer this is a very informative book. Its simple format lends itself to quick reference or more in-depth discussions, depending on your level of inquiry. I've read a lot of ebay books and this is a great one to purchase! Check out my ebay profile at jjjs04. Good luck!
Great tips of the trade!.......2007-01-18
Way to go!
This book gave me more information that I ever could have needed for starting up an Ebay business and I will continue to use it as a reference and guide for many of the troubling questions that arise in the cyber-business world.
The authors gave you more resources than you can imagine as well as detailing the benefits of becoming an Ebay Power Seller. It's amazing how much information they crammed between the pages and how amazingly detailed and forthcoming they were with the information. I was surprised to see the multiple lists for valuable online resources, and for those of us who learn best by seeing things in action-- they even have screen-shot pictures in the book with the corresponding URLs to the areas that can give you the most information.
As stated before, this book has a permanent place on my shelf as a reference guide to Ebay and beyond. Even if you're a current seller on Ebay, looking to upgrade your status to a Power Seller, give this book a shot. It could give you the extra boost you need for driving your business toward its goals and setting you on the right paths toward them.
Excellent and recommended tool for your Ebay business!
A complete guide to profit on ebay.......2007-01-11
This book has so many cool tricks you can use on ebay, that its virtually impossible to fail and not make good money. Lerning from the many experiences of other sellers is essential for me, expecially when it comes to learn from their mistakes. Great guide.
Book Description
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.
Customer Reviews:
Positioning: The Battle for Your Mind, 20th Anniversary Edition (Purchased on 09/04/2007) .......2007-10-05
I still haven't received my purchase, so reviewing it will be a tad bit difficult...
Got inspired!.......2007-09-21
I've got inspired from the basics in positioning. It delivers good examples of many American companies' positioing. I got inspired so that I can get my paper done very soon.
The best book ever on marketing/advertising/brand management.......2007-09-13
I make every new employee read Positioning no matter what their job description because it is really a book about the "battle for the consumer's mind", and that battle is waged in every department of every organization.
Positioning is the rule book for marketing success and the great thing is all the examples. Yes they are somewhat dated, but they make the rules easy to understand.
This is the book nobody at Ford read before they redisigned the Taurus from number 1 in sales to a hole in the ground.
If you work in brand management or advertising you must read this book. It should be stashed in a "break-glass-get-book" thing at every exit of every ad agency.
If you are studying marketing at college, you should memorize every word in the book and major in something else, and come out with the equivalent of a double major.
The importance of perception.......2007-05-13
If there's one thing that makes Positioning a classic and something that should be on the reading list of any marketer is the fact that it highlights what is the core of any marketing- perception is reality. It doesn't matter how good your product `really' is, or how hard you try, what matters is how your target perceives you vs competition. That basic truth, and how you could occupy the most desired position in the target's mind is the crux of this book. Perhaps some of the examples could get updated, but bottom line, this is the definitive book to read for any aspiring marketer.
- Mainak Dhar, author, Brand Management 101: 101 Lessons from Real-World Marketing
outdated.......2007-03-30
Positioning makes a few basic points that are helpful for someone who is not familiar with marketing basics. However, the examples are so outdated that some now disprove the authors' arguments. The more detailed chapters make less sense in an electronic culture. This book is really only useful now for those broad, basic ideas in the first chapters.
Book Description
"Eating the Big Fish is on fire with ideas.
Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather
"In 1986, the Levi's® Dockers® brand challenged the biggest fish in the men's apparel sea, Haggar. And we beat the pants off them! In his new book, Adam Morgan adroitly presents many of the same fundamental marketing principles which worked so well for us. A must read for marketing professionals." -Steve Goldstein, V.P. Marketing & Research, Levi's Brand U.S.A.
Years ago, Avis was a little fish in the car rental industry. Fearing the company would be swallowed up if they didn't "try harder," Avis boldly announced its #2 status to the world through advertising-and the rest is history. Why has this approach become a marketing legend? Because there are more people who can relate to being #2, 3, or even 4, than can claim they know what it's like to be the Big Fish.
There are plenty of little fish out there, circling in schools around the brand leaders they so desperately wish to surpass. Squeezed by new competition, a retreating consumer, and aggressive retailing practices, marketers of second- and third-rank brands are struggling to survive in a business environment where they have fewer resources and less control than ever before. But instead of watching-and copying-every move the Big Fish makes, these "Challenger" brands need their own set of marketing rules if they have any hopes of staying afloat and competing effectively against the leader.
Eating the Big Fish is the first book that sets out to define those rules. Adam Morgan offers an innovative mental and strategic framework for those who find themselves in this new, hostile middle ground, looking for aggressive growth against the market leader. Morgan, the Joint European Planning Director of TBWA (the international advertising agency behind the campaigns for such brands as Absolut vodka, Apple computers, and Sony Playstation), has examined in detail forty of the most successful Challenger brands of the last ten years -new or relaunched brands which have achieved rapid growth (and fame) with limited marketing resources. He outlines the reasons why Challengers must think differently in order to survive, offering hands-on advice, plentiful examples, and invaluable information to help a Challenger learn how to swim out of the shadow of the Big Fish.
At the heart of the book are the Eight Credos of Challenger Brands -Morgan's analysis of the common marketing strands that these Challengers seem to share, which range in scope from the need to project who you are and what you believe in (#2, Build a Lighthouse Identity) to insights about the organizational structure and focus in such companies and brands (#8, Become Idea-Centered, Rather Than Consumer-Centered). Morgan fully analyzes each Credo, discussing in detail the marketing strategy and behavior of the specific Challenger brands that have shaped the rules. He provides case studies that include both his agency's clients and other well-known brands, such as Lexus, Oakley, Fox TV, Energizer, Virgin Atlantic, Swatch, Nissan, and more. Morgan then draws the Credos together into a "Challenger Strategic Program" that can be applied to the reader's own market and brand challenge, offering a proposed outline for a two-day Off-Site Program that will attempt to kick-start the Challenger process for a core group within any marketing or management team. In addition, Morgan looks at the great Challengers of the last ten years who have gone on to become brand leaders, and shows how even the rules of brand leadership have changed -why staying #1 now means, in fact, thinking and behaving like a #2.
Anyone can follow a leader. It takes a smart company to go up against the Big Fish, and Morgan's innovative, strategic program will show even the littlest fish how to make a meal out of the competition.
Customer Reviews:
fantastic read.......2006-07-21
This book did great things for my understanding of a challenger brands greatest strengths and strategies. Not to turn this into a forum, I have a few questions though: Does anyone know more about Adam Morgan? Did he work for TBWA? Any other agencies? What was his discipline? Any info would help.
one of the best marketing books available .......2005-08-31
I own (oooooh) probably between 80 and 100 books on marketing, some are obligatory read for my masters in marketing, some are handpicked in stores and on amazon and I stand by the title of my review. What can you take out from this book: YOU CAN compete with big brands, there are attitudes and ways of running your business that can knock down the goliath in your industry, and this book explains how, giving numerous examples from various industries. Only negative, if I can call it that, is author's writing style, which was rather hard for me, but then again, I am croatian, so it could be my english, not mr Morgan's :). A MUST!! have.
Demolish the 3-piece suits that stand in your way.......2005-08-09
I don't know how to explain the insightful ideas I have taken from this book.
I have read tens of books on branding and how to gain a competitive advantage, yet none were as ground breaking as "Eating the Big Fish".
While others will tell you "what" marketing approaches they used...this one explains the "why".
I got my copy almost free using a coupon from UnderTag.com
Insightful!.......2004-06-09
Author Adam Morgan went hunting for the second most successful brands. He sought commonalities among them to develop guidelines for those who are challenging the number one brands in their fields. In other words, if you are coming into the battle in the number two slot, here's your strategy for winning the marketing wars. Morgan is very adept at breaking things down into precise action steps. Witty and engaging, he offers a detailed analysis of the current consumer attitude about brands plus strategies you can use to market your second or third rank brand. We recommend this compilation of competitive ideas to those who want to boost their "Challenger" brands.
Insightful!.......2003-10-15
Author Adam Morgan went hunting for the second most successful brands. He sought commonalities among them to develop guidelines for those who are challenging the number one brands in their fields. In other words, if you are coming into the battle in the number two slot, here's your strategy for winning the marketing wars. Morgan is very adept at breaking things down into precise action steps. Witty and engaging, he offers a detailed analysis of the current consumer attitude about brands plus strategies you can use to market your second or third rank brand. We recommend this compilation of competitive ideas to those who want to boost their "Challenger" brands.
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