Book Description
Over 30,000 online investors daily flock to pristine.com, the top-rated Website run by day trading legends Oliver Velez and Greg Capra, for up-to-the-minute strategies and market commentaries. In Tools and Tactics for the Master Day Trader, Velez and Capra revisit and completely update over 100 of their daily commentaries from the past four years, with new material explaining what worked, what didn't, and why.
This no-nonsense, easy read, meant to be referenced by traders every trading day, covers everything from potent trading strategies to intuitive insights on psychology and discipline. Proving once again that the best teacher is experience, Tools and Tactics for the Master Day Trader will help any trader log on with the technical skills, market knowledge, and confidence they need to capture more winning trades, and reap new profits.
Customer Reviews:
THE best book on trading I have ever read........2007-09-09
I had to get this book after reading such a mix of reviews. I was really curious how it would turn out since reviewers were either raving about it or trashing it.
After reading the 1st half of this book I was shocked to say the least. The first half of this book is worth more than all of the books I have read on trading combined. If someone trashes this book then they are either very new to trading and don't understand the points being made in this book(which I can understand because you have to get some experience under your belt to really appreciate what is being said in this book) or they are looking for a quick strategy they can read in 5 minutes and start making money. For one thing, that's never going to happen anyway.
The trading strategies in this book are very basic, so for newbies that part of the book has some good info. I was hoping for a little more advanced analysis of trading techniques, but I really didn't need that anyway. The knowledge and wisdom in the first half of this book is going to take my trading to moon.
For the newbies who didn't like this book, get a couple years experience under your belts then go back to this book and re-read the 1st half. I guarantee you, you will want to come back here and write a positive review.
Interesting book with lack in details by very self-confident authors.......2007-06-09
When I started reading the book by Oliver Velez and Greg Capra: "Tools and Tactics for the Master Day Trader", I thought it was one of the better books on day trading. It starts out with the importance of discipline, and the lessons to be learnt from losses. It also outlines the concept that you don't buy from the market, but there is always another person on the other side of the trade that has exactly the opposite market expectation as you.
Then come four chapters with lists of rules: 7 deadly sins, 12 trading laws of success, 15 things every trader should know, and 10 lessons for the master trader. Altogether 44 rules, which don't seem to be in any systematic order. It looks like the authors were brainstorming to come up with as many rules as they could think of, and then divided them up among the four chapters. Some rules contradict one another, some important rules are next to irrelevant ones etc. Also the "Seed of Wisdom" does not help to sum up the rules because it often is not related to the part that it is supposed to summarize.
In Chapter 10 and 11 the authors talk about tools and start out by explaining things as basic as a candle stick or support and resistance. Then they dedicate two chapters to Order Systems and Level II data, and it takes until page 293 when they finally talk about trading techniques.
After having talked redundantly about general things for three quarters of the book, the authors give their ideas of entry, stop and exit techniques. What I missed most in this part is the lack of exact trading rules. Everything is expressed vaguely (e.g. p.219 "you can also opt to keep the break-even stop. This is a matter of choice." or p.322 "Sell at least half your stock if and when the stock breaks below the 5-minute low. ... These are just guidelines. We don't want to be stupid. ... Many traders will be best served selling the whole lot at this point."). This is exactly the vagueness you can't afford as a day trader. I was also disappointed that there was so little variety in the trade setups (just three entry techniques).
So my hope was high that in chapter 17 "How to put it all together" there would finally be concrete entry and exit descriptions. Instead, the authors just describe common chart formations like any other book on technical analysis (and do a worse job, too).
Throughout the book I noted an arrogant tone (p. 317: "Let's assume a master trader, let's call him Mr. Velez."). The authors speak about master traders, as if they were some kind of rock stars. No matter, how successful you are, if you quit being humble, the market can easily take everything away from you.
I am giving the book three stars because it does cover important topics for day traders like discipline, and learning from your mistakes. If you want to read a more effective book, however, I recommend the one by John F. Carter "Mastering the Trade".
Seeds of Wisdom !.......2007-05-18
Tools and Tactics for the Master DayTrader: Battle-Tested Techniques for Day, Swing, and Position Traders.
Velez and Capra give me the impression they have traded before and are not just book writer's. You can learn a few pointer's from this book whether you are just learning or have been trading a while. It covers Candlesticks,Moving Averages, Fibs, Volume and drawing a few trendlines on the charts intraday and daily charts.
It does not go into some of the mathematical lagging stock indicators that some trader's think it might be the "Holy Grail". Those lagging indicators act like delayed instrument gages on your dashboard. Sorry, there is no Holy Grail on WallStreet predicting the future for you... better look elsewhere like yourself. The only "Holy Grail" you will ever find trading stocks is yourself there is no quick fixes to learn to trade stocks it all takes lots of time and practice.
Its to look and observe what a chart's history or footprints tell you with some seeds of wisdom.
I see so many negative reviews here about this books. I am starting to wonder whether those reader's have ever traded stocks or are just rookie trader's learning from their mistakes the first 2 years.
I have traded full-time for years and I can tell you they must be all rookie trader's hoping that a book might have all the answer's for them and their future. It would help them if they read this book a few times until it really sinks in their minds.
As a prior reviewer mentioned which I agree...
"The key buy setup, alone is worth many times the price of the book."
Nothing new.......2007-04-18
nothing new, nothing exciting. Everything can be found in books that are half the price. Save your money.
FIVE STARS!!!.......2007-02-27
I would definitely give this book five stars. I really learned alot from it. If you gave it a bad review you either need to go back and read the book again or just skimmed through the book.
and to the person who sid that he "Heard" that they don't actually trade they are wrong and I thought everyone knew not always to believe what they hear. But hey, some people just believe things more easily than others.
and you can't even RATE this book one star because YOU HAVEN'T ACTUALLY READ IT!!!
You skimmed through the book and rate it one star??? WOW. that's all I have to say: wow. I'm not even going to say anything else. and people don't listen to all of those bad revievs out there. It really was a great book and is worth the money. (and so is his newer book)
and to the person who said: "This book TOTALLY rocked. I read it alot because it was so awesome"
YOU TOTTALY ROCK TOO! LOL!
Product Description
This introduction to IT Service Management, published by ITSMF-NL, is based on the latest edition of the ITIL books on Service Support and Service Delivery and is intended to serve as a thorough and convenient introduction to the field of IT Service Management and a selection of the books in the IT Infrastructure Library (ITIL), and a self-study guide that contains all the material needed to prepare for the Foundation Certificate examination in IT Service Management.
Customer Reviews:
ITIL process makes sense........2007-09-28
ITIL is hardly new, but it is surprising how many professionals in Service Management have never heard of it. I leanred of it from a colleague, and did some research. It is more or less a common sense approach to service management and delivery. What it reall does is force the IT professional to view IT in a customer business needs and expectations sense as opposed to an IT provider sense. I found this text easy to read and well laid out. The mock exam in the back is an interesting way to drive home major points, but the book itself is useful not just for people who want to pass the Foundations certification, but to those who want to view service management and delivery in a more process centric manner. I also purchased the study guide for Foundations by Ron Palmer that gives a very good conversational explanation of ITIL and fills in gaps the offical text does not.
Essential for Passing Foundation Exam.......2007-03-23
I purchased this book with the sole purpose of using it as a study guide to pass the ITIL Foundation exam, and did exactly that. The book has a consistent structure, covering the required areas of Service Delivery and Service Support functions. The price is slightly high, but from looking around, this appears to be the defacto study guide for learning the ITIL Foundation material. Highly recommended.
Excellent book to understand the ITIL basics.......2007-01-09
Excellent book to understand the ITIL basics and to clear the foundation certification. I would recommend this if your objective is to clear the certification in a short span of time. There are other books available if you want to read every process in detail.
Expensive Overview.......2006-12-30
It's a fine overview of ITIL & excellent preparation for the foundation exam. But $50 was a bit pricey (even if my boss didn't complain).
Excellent reference.......2006-11-11
I just finished the ITIL Foundation Certification class (still awaiting test results) and this book was used for teaching. The book is more clear and concise than the older version which a coworker has. Since I am in charge of one of the ITIL processes at work and wasn't familiar with the "Seperation of Duties" I really needed this book. I will use this book and knowledge gained from the class in order to Implement the process.
Book Description
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.
Learn how to:
- Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system.
Customer Reviews:
Good book.......2007-10-19
This books is good for Google AdWords and worth the money. I didn't think it was as great as some of the others, but if you want to learn a lot about Google AdWords, you will learn new things in this book.
Not just common sense ideas........2007-10-17
Most books like this are a bunch of common sense things that most halfway intelligent people can think of themselves. This book is not like that. It is written to help anyone using Google AdWords. It will save you money and drive customers to your website by teaching you tricks unique to Google. I finished reading it and had two pages of ideas of things to change for my already successful Google campaign. I would highly recommend this book to anyone needing to do any Web campaign work. The authors also point out the unique things that Google can do for companies today that companies could not do before. If you have a good product, and can find the right words to convey your message, this book will help you do drive thousands of customers to your website for a very low price. Selling it still up to you, but the thought of driving people to your website who are actively seeking information on the product that you are selling, and paying a pretty small price for each click is/should be exciting to many a entrepreneur. This book will definitely help you to attain that goal.
My biggest complaint about the book is that there was nowhere to take notes in the book so that I could do all the things that this book made me think of.
Ultimate guide to Google Adwords.......2007-10-14
This is a great book for anyone advertising or thinking about advertising on Google. It is complete, and I believe a must read to save yourself time and above all money!
Worthy Companion for "Affiliate Millions".......2007-10-13
I got this book to supplement Affiliate Millions (Anthony Borelli). Affiliate Millions is the first and only book I have read on the topic of internet advertising as a business. I was looking for something to flesh out some of the topics Mr. Borelli introduces.
To my knowledge, Affiliate Millions is the only book devoted to the business of placing ads on Google to generate search traffic to various websites with the hope of collecting commissions through their affiliate programs. This business is sometimes called search engine marketing, affiliate marketing, paid placement, and so on.
Other books, such as the Ultimate Guide, address the topic of using Google AdWords to generate traffic for YOUR website. It's not quite the same as generating traffic for someone else but many of the principles apply.
You want to optimize your advertising campaigns for the highest placement at the lowest cost. The Ultimate Guide has a wealth of useful advice for this objective. The book has a thorough discussion of split-testing your ads to improve their "click-through rate." It introduces the "peel and stick" strategy for creating separate ads for the most effective keywords. There is extensive discussion of writing ad copy (which Mr. Borelli says is KING in affiliate marketing).
Yes, Ultimate Guide lives up to its name. It is an excellent companion for Affiliate Millions. Much of the advice can be adapted for the purposes of affiliate marketing.
For those who like to thoroughly research a business before jumping in, if you really want to understand search marketing, another excellent book is "Winning Results with Google AdWords" by Andrew Goodman. Goodman is a prominent authority. After you read his book, Ultimate Guide, Affiliate Millions, along with Google's own help screens and guides, you will practically be an expert.
Navigate the Adwords Jungle!.......2007-09-21
If you've ever used Google Adwords, you know how tricky it can be to really do it right. This guidebook is a great tool to help you find your way, and it can be especially helpful if you're a non-techie. Before you sink money into Google Adwords, get this book and save yourself some time, money and headaches!
Book Description
Based on the best-selling WEST'S BUSINESS LAW, this Alternate Edition continues to set the standard for making law accessible, interesting, and relevant to business students. With the perfect balance of tradition and innovation, this benchmark text brings to life the functions and inner-workings of business law in the real world. Rich with classic and modern cases that are summarized rather than excerpted, WEST'S BUSINESS LAW is the ideal text for students entering virtually any field of business. The text is supported by a comprehensive supplements and technology package. The text's proven approach combines with these resources to create a total teaching and learning system that is a clear choice for instructors who want to use summarized cases. This Tenth Edition refines and builds upon traditions established when the book was first introduced: authoritative content blended with cutting-edge coverage of contemporary topics and cases and an unmatched selection of innovative, high-quality support materials.
Customer Reviews:
Business Law 10 Edition .......2007-09-28
I like it a lot but it needs to put into simple word for a person like me who don't known any thing about law could understand it better. over all its a very good book. A lot of good information.
Lollie L. Jefferson
West's Business Law, tenth edition.......2007-09-06
The book came in a sealed cover. Although it looks brand new, it does say it is "used". You would never know it. It came in a timely manner and when I followed up w/the seller to see when it shipped, they sent me back an e-mail within a few hours. I would highly recommend using Off Campus Athens again.
Great Book To Keep.......2007-07-17
I have been through a few bad and good text books throughout my college career, but this had to be one of the best I ever picked up. It is easy to search through and actually makes the topics interesting to read.
Great reference book too.......2007-05-09
The book had great case studies but the best part were the on line review tests. I got 100 on the final!!
Excellent service and quality.......2007-03-19
Great! Product shipping status was easy to track, great communication via email regarding status of product. Product came much quicker than expected and was exactly as I expected! Thanks!
Book Description
ASP.NET allows web sites to display unique pages for each visitor rather than show the same static HTML pages. The release of ASP.NET 2.0 is a revolutionary leap forward in the area of web application development. It brings with it a wealth of new and exciting built-in functions that reduce the amount of code you'll need to write for even the most common applications.
With more than 50 new server controls, the number of classes inside ASP.NET 2.0 has more than doubled, and in many cases, the changes in this new version are dramatic. This book will alert you to every new feature and capability that ASP.NET 2.0 provides so that you'll be prepared to put these new technologies into action. Greatly expanded from the original best-selling Professional ASP.NET 2.0, this new special edition adds hundreds of pages of new coverage of advanced and new techniques relating to data and data sources, the provider model, personalization, membership, role management, localization, configuration, migration, and Altas.
Bonus CD-ROM and DVD
* The bonus DVD includes a 180-day trial of Microsoft Visual Studio 2005 Professional
* The accompanying CD-ROM features a valuable library of chapters from other key Wrox books. It contains more than 1,000 pages from more than 15 Wrox ASP.NET 2.0, C# 2005, VB 2005, .NET 2.0, and SQL Server 2005 books.
What you will learn from this book
* The idea of the server control and its pivotal role in ASP.NET development
* How to create templated ASP.NET pages using the new master page feature
* Techniques for debugging and handling errors
* How to work with data from enterprise databases including SQL Server 2005 and Oracle(r)
* Ways to package and deploy ASP.NET applications
* How to retrieve, update, and delete data quickly and logically
* How to implement the cultures and regions features to localize your web site into multiple languages for different visitors
* How to use the new "Altas" add-in for ASP.NET 2.0 to add Ajax-style capabilities to your ASP.NET applications
* An understanding of how to use and extend the new pro?vider model for accessing data stores, processes, and more
* How to keep track of your application's performance and health with new monitoring tools
* When and how to migrate your ASP.NET 1.x applications to 2.0
Who this book is for
This book is for experienced programmers and developers who are looking to make the transition to ASP.NET 2.0.
Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
This book is also available as part of the 5-book ASP.NET 2.0 Wrox Box (ISBN: 0-470-11757-5). This 5-book set includes:
- Professional ASP.NET 2.0 Special Edition (ISBN: 0-470-04178-1)
- ASP.NET 2.0 Website Programming: Problem - Design - Solution (ISBN: 0764584642 )
- Professional ASP.NET 2.0 Security, Membership, and Role Management (ISBN: 0764596985)
- Professional ASP.NET 2.0 Server Control and Component Development (ISBN: 0471793507)
- ASP.NET 2.0 MVP Hacks and Tips (ISBN: 0764597663)
- CD-ROM with more than 1000 pages of bonus chapters from 15 other .NET 2.0 and SQL Server(TM) 2005 Wrox books
- DVD with 180-day trial version of Microsoft(r) Visual Studio(r) 2005 Professional Edition
Customer Reviews:
Comprehensive but not in depth.......2007-03-09
This is a nice book for people who have the basic idea of ASP.NET. This Book covers almost all topics for .Net2.0 . It is a very good reference book for newbie.
Unfortunately, this book isn't in-depth for lots of topics, basically it just introduces most common cases, and you probably can't find what you want for some topics. (Eg implement Sorting and Pagation for ObjectDataSource, Crystal Report, memory management, ADO.NET in depth, .Net Virtual Machine etc). The source code is another down side for this book. Most of the code doesn't run, also the connection string wasn't right at the first place, I have to spend hours and hours to get it right.
In conclusion, it worth to buy, if you just want learn asp.net in a fast way. It will give you the solution for most tasks. Pretty good reference book.
Great ASP.NET 2.0 Reference.......2007-01-22
This is a great ASP.NET 2.0 reference book. It is absolutely packed with information covering all areas of the product. The book is also somewhat unique in that all code snippets are provided in both VB and C#, making it useful to all developers.
The authors are fantastic technical experts and speakers on .NET and ASP.NET. I think you can learn a lot from this book.
Encyclopedia of ASP.NET.......2007-01-21
Wrox is a great publisher of quick and massive volumes with multiple authors. I'm a teacher and look for good values that combine clear technical information and a broad range for a low cost. This is a good choice if you have experience with ASP.NET, know your web architecture (query strings, cookies, sessions, etc.), and don't want an extended tutorial. The reasoning for why you use these things wasn't clear but the details on how to use them exceeded most of the current fare which is why I chose to teach from the text recently. The quantity of code that was provided in VB and C# was excellent but the topics were out of order for classroom use. For the ASP.NET beginner, I feel it needs to be supplemented with a more tutorial based text and then this makes an excellent companion volume.
A Professional Level Book in Every Way.......2006-10-25
This is a monumental book. Almost sixteen hundred pages of hi-tech stuff. It is not for the faint of heart. It is intended for people who have at least a general understanding of how the web works with particular attention as to how a database driven web site is set up and works. Knowledge and experience with earlier versions of ASP (Active Server Pages) would be very helpful, but so would experience using other technologies such as Cold Fusion, PHP, or Java. Such knowledge is to provide you with the concepts of doing a dynamic web page consisting of a framework or template with the actual data being displayed coming from a database.
The book builds on this basic understanding to start with a very simple page and go on to much more complex tasks such as the building XML web services. Along the way every aspect of ASP.NET 2.0 is discussed.
ASP.NET 2.0 is the second major release of ASP.NET, Microsoft's main concept for programming dynamic web pages. The focus of the new release is on productivity. A major goal of the development team was to reduce the number of lines of code needed to program a page by two thirds. On the whole they suceeded.
In addition, the book contains two CD-ROMs. One is a 180 day trial version of Visual Studio 2005. The other has about a thousand pages from about 15 other WROX books that you may find helpful in looking up background information. The book is in reference format rather than tutorial. It will be very helpful for quite a long time.
Book Description
If you want to build a profitable--and consistent--eBay business, you need to start with strategic product sourcing. What to Sell on eBay and Where to Get It reveals the same techniques used by the most successful e-commerce entrepreneurs and by major retail chains to determine what products will sell well and which suppliers will deliver those products for the best price.
Learn to generate product ideas, research your markets, diversify your product line, and build a direct supply of inventory. Using the proven strategies in this book, you’ll be able to find the products that will fuel your business for the long term and skyrocket your sales!
Customer Reviews:
Great Book.......2007-09-16
I was a power seller on ebay for a full year but then ebay became so commercial that it made it impossible for the little guy to make any kind of living. Now it's like an online retailer mall rather than a place for the home worker to make a living. But if you still want to give ebay a try then I would recommend this book. It's very straight forward on what it takes to find products to sell. Make no mistake, it does NOT tell you where to go to find things to sell, rather it tells you how to come up with your own ideas and how to research them. It teaches you how to find a niche and exploit it.
What to sell on Ebay and Where to get it........2007-09-06
Title is very misleading. Never a mention of particular products or sources to find them. A lot of good marketing info but, no specifics.
Sorry, but I cannot recommend this to anyone.
No Hype, Just the Facts.......2007-08-24
A great book without all of the hype and fanfare that is contained in so many of the "how-to" books today. The authors do not promise you a rose garden nor $5000 in 30 days, but they do show you the way to conduct a true business using eBay. If you are serious about making a part-time or full-time income from eBay this book is essential. If you are going to sell without registering as a business, without a sales tax license, or hide income, Don't buy this book.
If its too good to be true............2007-08-05
This book, and others like it, hold out the promise of wealth and power through eBay selling. But they do not deliver on their title premise. All of the so-called wholesalers you are ever referred to charge YOU the same or more than you could buy it yourself here on Amazon. This is hardly wholesale.
As someone who owned and operated an actual incorporated wholesale and retail (show room) business for years, and had net 30 and better accounts with major wholesalers, manufacturers, I can tell you a real wholesale price is in the vicinity of 50-60% of the msrp, or lower if your quantities are high.
What this and books like it offer is only a way to make the writer and publisher rich.
Many sources to get you going.......2007-07-20
Finding stuff to sell is a seller's greatest challenge, so any help is welcome. This book is by two pros, with deep ties in the field, so you can believe what they say. Great addition to your eBay library and worth the money even if just a couple of the sources pan out.
Book Description
Global business demands and new technologies have created a virtual workplace for many companies, with employees and teams routinely collaborating from distant geographical locations on the road, from home, at client sites—even on the other side of the globe. The Distance Manager provides practical information and tools to help managers bridge the communication gaps created by geographical separation, and get peak performance from employees they rarely see. This handbook is perfect for sales managers, project team leaders, senior managers, and anyone who manages people at more than one location. Key topics include:
• Using e-mail, teleconferencing, and videoconferencing for maximum effectiveness
• Mastering the people skills required to manage from a distance
• Virtual team building, and strategies for managing multiple locations
Download Description
The Distance Manager provides practical information and tools to help managers bridge the communication gaps created by geographical separation, and get peak performance from employees they rarely see.
Customer Reviews:
Highly Recommended!.......2001-09-18
Kimball Fisher and Mareen Duncan Fisher document the special skills needed for the new but increasingly common task of managing far-flung work groups. The approaches that they examine are becoming increasingly essential for all managers. Although they explore relevant technologies carefully, their human relations advice is probably more important. The Fishers emphasize the interpersonal and leadership skills that a manager needs to head a virtual team. If you read this book cover to cover, it can seem repetitive, since many of the rules and tips offered in one area overlap with those in other areas. However, the book is designed to allow you to review specific management challenges and technologies, and to ignore areas that are irrelevant to your situation. We [...] recommend this clear, practical work to anyone who leads virtual teams and to the telecommuters and freelance workers who report to them.
Ideas on Distance Management.......2001-07-18
This book presents a new approach to managing people from distance. It also gives clear examples and cases. This book is a must for managers who control their team from distance, either nationwide or global-wide.
Customer Reviews:
Good Resource.......2007-03-05
As malware and other vicious threats evolve, security professionals must stay abreast of the methods and strategies used to mitigate them. If you're looking for additional information to strengthen your security management posture, this book will get you started. The only downside is the lack of "deeper" information on phishing. Phishing is becoming a prominent threat to organizations, and requires the immediate attention of executives and security specialists.
This Book Is The Corner Stone of Your Security Initiative.......2005-08-22
This guide on security is OUTSTANDING. No one book can embody everything; however, this short but powerful book should encourage every person in our organization to accept responsibility for security.
If you are looking to continue the growth and development of your team (as well as improved security for your organization) then buy and distribute several copies of this book.
I sincerely believe that the experience and information that this book offers can help any organization to become better and more effective at security management.
Dean Lane
CEO Varitools, Inc.
This book rocks!!.......2005-05-31
if you want to really, really, really know info sec, read this book.
all meat, no filler.
Lives up to it's title.......2005-03-25
This book is a very useful tool for getting non-IT executives to understand the imperative behind maintaining an information security management program.
Great resource, but boring at times.......2005-02-10
A fun book on security for executives and managers? Unbelievable, you'd say? This one ("The Executive Guide to Information Security") comes pretty close.
On the down side, do not look at this book for technology coverage. Almost total lack of coverage of intrusion prevention, spyware, spam as well as some Symantec bias (understandable, considering the publisher) make this book much stronger on the policy, process and "big picture" coverage rather on modern technical threats and countermeasures. Slightly confusing coverage of vulnerability management also falls in the same category. However, given the target audience of CEOs and CFOs, this is certainly excusable.
The book introduces the executives to basic security concepts such as "defense-in-depth", "people, process, technology", etc, and goes into details on using them for organizing security for their organizations.
I also appreciated the sections on planning and executing a security strategy and measuring security by using various included checklists and questionnaires. 50-point security evaluation framework based on"best practices" was another valuable piece. The books also address one of the important questions of organizational security: in-house vs outsourced security.
Regulations and laws also occupy a significant part of the book. The coverage is high-level and provides few details, appropriate given the target audience. A section on future security was pretty insightful and enjoyable to read!
Overall, I think the book will be one of the first (and, so far, best) books about security for the "C-level" crowd.
Anton Chuvakin, Ph.D., GCIA, GCIH, GCFA is a Security Strategist with a major security company. He is an author of the book "Security Warrior" and a contributor to "Know Your Enemy II". In his spare time, he maintains his security portal info-secure.org
Book Description
Learn the new rules of real estate marketing!
Old rule: Your website is all about you.
New rule: Your website is all about the customer.
Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time.
Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service.
These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER® Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER® Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
Customer Reviews:
Outstanding Resource.......2007-08-01
This book is very simple for IT guys, But It will be interesting for those IT Experts who are new in Real Estate Online Business.
It covers from A-Z, with details and researches, full of examples and ideas.
There are too much examples and ideas that you will not be able to use all.
I recommend this book to IT Experts who are working in Real Estate Industry, New Real Estate Agents and Brokers, Real Estate Agents who are going to update thier websites (If they had one before ! ), and YOU.
A Complete "How To" for online real estate.......2007-06-27
This information will help the new and "not so new" agent understand the principles of working in an online world. From email to web presence, branding to building a business one can sell in the future, this book is replete with tips, tricks, links and insight from some leading real estate trainers and agents. Presented in a clear, easy to follow fashion you can use right now, this is a must read for anyone interested in the "new rules" of real estate.
The best e-marketing book yet!.......2007-04-20
As a VRA I am always loking for the best ways to market my clients to the Real Estate community. This book has it all when it comes to marketing Real Estate online. It has given me my e-marketing strategies, web site ideas and ways to market Realtors to the online community. It is an A+ in my book.
Great view of technology in real estate.......2007-04-20
As the world of real estate has become more automated, it's clear that online marketing is an integral part of that world. From personal experience, I have observed that the majority of real estate agents don't have a clue about websites or online strategies. This book covers from the basics all the way down to the nuts & bolts needed to effectively reach the internet generation of consumers. I highly recommend this book for any agent interested in learning what it takes to compete in the new reality of real estate.
basic info.......2007-03-08
If you are an agent and have been doing online marketing this probably won't be a big help. If you are just getting going it makes for a good read and has some helpful info.
Book Description
Want to pick up extra cash? Explore opening an eBay store? Unload your dusty disco albums or the collection of antlers in the basement? Hey, those poor, dead deer could lead to a rich, lively career. Whether you want to build an eBay business from scratch or just want to make sure you’re up on eBay’s policy changes and taking advantage of new automation tools, this guide will have you selling successfully on eBay faster than you can say, “going…going…”Starting an eBay Business For Dummies 2
nd Edition gets you organized and in virtual business fast with step-by-step guidance on:
- Setting up basic auctions
- Pricing items or setting minimums strategically
- Using the About Me page to begin creating a professional identity
- Finding sources of merchandise (once you exhaust your basement, attic, and relatives)
- Managing your business with online auction management services and software, including a list of 16 popular sites with their prices
- Writing tempting descriptions and taking good photographs of merchandise
- Selecting payment systems (and why shipping C.O.D. is a no-no)
- Handling inventory and keeping records
Written by Marsha Collier, author of eBay For Dummies and eBay Bargain Shopping For Dummies, an eBay PowerSeller, columnist, and teacher at eBay University, this book is packed with time-saving, money-saving tips plus secret eBay hints to help you compete with the pros from the get go. It gives you inside information on:
- eBay motors, real estate, and other unusual areas
- Dutch auctions, reserve price auctions, and private auctions
- Using an eBay fee calculator to check your final value fees
- Shipping and insuring merchandise efficiently and economically
- Printing shipping labels and postage
Complete with a glossary and index, Starting an eBay Business For Dummies 2
nd Edition is just what you need to get started selling on eBay, to graduate from occasional seller to PowerSeller, or to become a genuine eBay entrepreneur like the ten whose success stories are featured in this book!
Customer Reviews:
Very Happy.......2007-07-22
The book was a lifesaver. It was in good condition and came in a timely manner.
eBay Overview.......2007-03-31
Beginners will find many useful tidbits to help them get a sucessful eBay business started. This book is a good starting point.
Useful.......2007-03-10
Some useful information on ebay. Not all ideas work for all items being sold, but gives you ideas.
Very surprised.......2007-02-07
Its a great first and reference book for beginners or if your thinking of selling anything on Ebay.
General Overview for eBay begginers.......2007-01-10
Overall this book was an easy read. The information is marginally useful. I would not say it is the best book on ebay selling, but there are bits of advice that I found useful. What I think lacked attention was the section on getting inventory, there just wasn't enough sources.
However the book does give advice on going legite and all the paper work you need to complete.
It is a good general book for starting, but not the only one you will need to run an eBay business.
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