Amazon.com
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.
"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. --Howard Rothman
Amazon.com Audiobook Review
When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric genius that most of these managers keep in a basement office, only listening to when necessary. When he says, "The power of a brand is inversely proportional to its scope," and hectors managers with the idea that "customers want brands that are narrow in scope," you know he's right (he backs himself up with dozens of examples), and you know it's the last thing powerful, expansion-minded businesspeople want to hear. Coauthor Laura Ries, his daughter and marketing-firm partner, also reads sections. (Running time: 1.5 hours, one cassette) --Lou Schuler
Book Description
How to build a product or service into a world–class brand.
In today's competitive world, it is no longer enough to have a superior product or even a great advertising campaign. Today's consumers are more savvy than ever, and ample competition has allowed them to become more choosy. The only way to stand out in today's, and tomorrow's 埣luttered marketplace is to build your product or service into a brand. 22 Immutable Laws of Branding is the definitive work on brands and branding. In the tradition of 22 Immutable Laws of Marketing, this book is illustrated with anecdotes from some of the best brands in the world and explains how any product or service can be built into a brand.
Customer Reviews:
Great book.......2007-10-10
Excellent book. Although the 22 laws may not be immutable they definitely are impossible to overlook. This book is packed with practical examples of where major corporations failed and succeeded, by breaking or following each of the 22 laws. Definitely must read if you're interested in creating a strong brand.
What a Book!.......2007-09-22
I never read a book more packed with incredible insights that this one. My company, Astonish Results (www.astonishresults.com) provides consulting to mortgage companies. I will recommend this book to every company we consult.
must have for business owners.......2007-09-11
As a small business owner and someone who was new to the business side of running a business I have found this book an absolute necessity in my daily business life.
Something to think about.......2007-08-11
I read this book with pleasure. It contains a lot of common sense and showed how people are influenced in their choice of branding features by what others have done and not what makes sense. I hope to use much of the information in my firm for our software branding.
Steven Calkins
Cross Media Solutions
Würzburg, Germany
Excellent work.......2007-05-26
I must say I have become somewhat of a Ries groupie. Al & Laura Ries along with Jack Trout have created some of the most thought filled pieces within the Branding, Marketing and communications world today. This one lives up the all the hype. The 22 Immutable Laws of Branding is a masterpiece to say the least. I began seeking out new books on the topic and thought why not hear from the gurus of the field. I had read The 22 Immutable Laws of Marketing first and it lead me to this great piece. I am a marketing student not just in the classroom but for life. It is what I do, therefore learning more is what I must do.
Once you began your journey for more knowlege on Branding and relating fields you will side with this book. Branding lives with the perpection that is placed int he mind of the consumer. In all my many marketing classes have I not discussed the many issues that come up in this book. To be a great marketer or branding strategiest you must seek out information from all levels of the field and then rethink those thoughts in regards to your position and situation. This book places you in the right mindset to do that and much more. So begin the process...
Book Description
Based on the best-selling WEST'S BUSINESS LAW, this Alternate Edition continues to set the standard for making law accessible, interesting, and relevant to business students. With the perfect balance of tradition and innovation, this benchmark text brings to life the functions and inner-workings of business law in the real world. Rich with classic and modern cases that are summarized rather than excerpted, WEST'S BUSINESS LAW is the ideal text for students entering virtually any field of business. The text is supported by a comprehensive supplements and technology package. The text's proven approach combines with these resources to create a total teaching and learning system that is a clear choice for instructors who want to use summarized cases. This Tenth Edition refines and builds upon traditions established when the book was first introduced: authoritative content blended with cutting-edge coverage of contemporary topics and cases and an unmatched selection of innovative, high-quality support materials.
Customer Reviews:
Business Law 10 Edition .......2007-09-28
I like it a lot but it needs to put into simple word for a person like me who don't known any thing about law could understand it better. over all its a very good book. A lot of good information.
Lollie L. Jefferson
West's Business Law, tenth edition.......2007-09-06
The book came in a sealed cover. Although it looks brand new, it does say it is "used". You would never know it. It came in a timely manner and when I followed up w/the seller to see when it shipped, they sent me back an e-mail within a few hours. I would highly recommend using Off Campus Athens again.
Great Book To Keep.......2007-07-17
I have been through a few bad and good text books throughout my college career, but this had to be one of the best I ever picked up. It is easy to search through and actually makes the topics interesting to read.
Great reference book too.......2007-05-09
The book had great case studies but the best part were the on line review tests. I got 100 on the final!!
Excellent service and quality.......2007-03-19
Great! Product shipping status was easy to track, great communication via email regarding status of product. Product came much quicker than expected and was exactly as I expected! Thanks!
Average customer rating:
- Sucked
- Small Biz Bible
- Decent book but not for my cause
- Good, but slowly being replaced by online resources
- Great for those starting their business
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Small Business Kit for Dummies
Richard D. Harroch
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Business Plans For Dummies
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Business Plans Kit For Dummies (For Dummies (Business & Personal Finance))
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Small Business Marketing for Dummies, Second Edition
ASIN: 0764550934 |
Book Description
Imagine everything you'd ever need to start up and run your own small business packed into one convenient, easy-to-read book. Throw in a CD-ROM with more than 250 documents and forms, along with trial versions of great small business software programs, and you've got the new Small Business Kit For Dummies, your perfect resource for the daunting process of starting a small business venture.
Small Business Kit For Dummies is chock-full of information, resources, and helpful hints on making the transition from a great idea to a great business. This book has plenty of straightforward advice on things that an MBA degree won't get you, from the basics of mastering legal, financial, employment, and management hurdles to advanced topics on business plans and strategies, accounting, contracts, taxes, attracting investors, and putting your business onto the Web. Whether you expect your business to become the next Microsoft or you've set your sights on a more modest goal, you'll find comprehensive and authoritative counsel -- without all the confusing jargon and legalese -- in this fun and friendly guide to the world of small business success.
Customer Reviews:
Sucked.......2006-05-16
My husband came home with this book last week. I am considering buying a business of great interest to me, but I have next to no experience with retail. He has his doubts about the whole "dummies" series, but thought maybe it would help me. We both found the text to be vague, as I was looking for concrete definitions to some of the unfamiliar business terms which the book did not provide. At the same time, the suggestions for running a small business were ridiculously obvious and downright condescending. The book went back to the store, and I ordered a copy of Specialty Shop Retailing (How To Run Your Own Store) by Carol L Schroeder from my local library. I would HIGHLY recommend this book, and once I finish reading entirely I'll take the time to provide a thorough review. But really, the book has a great layout and it's enjoyable reading.
Small Biz Bible.......2004-12-22
This book has been very useful. The author gives practical tips, advice, checklists and forms - all in an easy to read format. He makes things that seem overwhelming at first suddenly seem manageable. The CD ROM saved me a bundle in legal fees. He seems to know what it is like to have been in the trenches.
Decent book but not for my cause.......2004-08-16
I was toying with the idea of creating an online based business selling educational material and decided to buy this book because I wanted to learn the specifics of running a homebased business. I was searching for facts about taxation, how to get a business liscense, and a directory to web resources. These were in here but with such little detail. Also the book does not tackle small business management like I thought. It explained how to set up a larger business with a board of directors and examples of balance sheets working with millions of dollars in transactions.
I'm just a bit disenchanted because it's not what I was looking for, however, it may be good for someone who is wanting to start a larger corporation. Should be titled something else.
Good, but slowly being replaced by online resources.......2004-01-27
This a good book, don't get me wrong. However, having been edited back in 1998, and being -as it is- largely focused on the documents that you, as a Small Business Owner, are likely to be in need of, it now seems a bit outdated and old-fashioned when you compare if with the ease with which you can get (for free) similar formats (business plans, marketing plans, invoices, etc.) online (in office.microsoft.com > Templates, for instance). It is a good reference of what to look for, though, which is why I give it 4 stars.
Great for those starting their business.......2003-09-27
It's great to see a book written by an attorney who also understands business.
Too many other books out there are written by amateur business people who's real business is in promoting and selling lousy books.
The CD-Rom will save you hundreds if not thousands of dollars and time.
Also recommend "The Small Business Kit" and "How to Incorporate in any State" by J.W. Dicks, another attorney and businessman with real world knowledge.
Good luck with your business!
Book Description
This interactive and informative book provides a concise, easy-to-understand overview of the cutting edge field of online dispute resolution (ODR), using the familiar frequently asked questions format. It examines the ODR options that reflect the speed and convenience of the Web.
KEY TOPICS Chapter topics cover E-Commerce Disputes and the Global Web; Understanding Online Dispute Resolution; Online Negotiation, mediation, and arbitration; Online Jury Proceedings; Online Dispute Resolution System Design; and the future of ODR. For online technical and business professionals—such as computer science and information technology managers, dispute or conflict resolution professionals, customer relations managers, contracts managers, purchasing managers, Web masters, online service providers (OSPs), e-commerce entrepreneurs, and attorneys advising e-businesses.
Book Description
The rise of the "information society" offers not only considerable peril but also great promise. Beset from all sides by a never-ending barrage of media, how can we ensure that the most accurate information emerges and is heeded? In this book, Cass R. Sunstein develops a deeply optimistic understanding of the human potential to pool information, and to use that knowledge to improve our lives. In an age of information overload, it is easy to fall back on our own prejudices and insulate ourselves with comforting opinions that reaffirm our core beliefs. Crowds quickly become mobs. The justification for the Iraq war, the collapse of Enron, the explosion of the space shuttle Columbia--all of these resulted from decisions made by leaders and groups trapped in "information cocoons," shielded from information at odds with their preconceptions. How can leaders and ordinary people challenge insular decision making and gain access to the sum of human knowledge? Stunning new ways to share and aggregate information, many Internet-based, are helping companies, schools, governments, and individuals not only to acquire, but also to create, ever-growing bodies of accurate knowledge. Through a ceaseless flurry of self-correcting exchanges, wikis, covering everything from politics and business plans to sports and science fiction subcultures, amass--and refine--information. Open-source software enables large numbers of people to participate in technological development. Prediction markets aggregate information in a way that allows companies, ranging from computer manufacturers to Hollywood studios, to make better decisions about product launches and office openings. Sunstein shows how people can assimilate aggregated information without succumbing to the dangers of the herd mentality--and when and why the new aggregation techniques are so astoundingly accurate. In a world where opinion and anecdote increasingly compete on equal footing with hard evidence, the on-line effort of many minds coming together might well provide the best path to infotopia.
Customer Reviews:
Read the 1/5 about deliberation, leave the rest........2007-06-14
In the 1960's, legal scholars discovered what the rest of us always knew: that pure legal scholarship is really, really boring. Law and economics demonstrated that a multidisciplinary approach could breath fresh life into the corpse of law. Then, suddenly, all the rock star law professors were interdisciplinarians. And along with this devaluation of pure legal thought came a general loss of intellectual rigor. By the 1990's, celebrity law professors were becoming like journalists with really good grades, each writing outside of his or her area of competence with an astonishing self-confidence. Richard Posner, who was on relatively solid ground in economics, crowned himself an expert on military intelligence. Lawrence Lessig wrote a whole series of books without any thesis or logical argument. And this new breed of scholar seemed to be in a race to publish as much as possible as quickly as possible, without regard for quality.
I have always thought that Cass Sunstein epitomizes the worst of this trend. He seems to rush a book into print every couple of years, and with each new work drifts further and further away from "law." But after hearing him on Russ Roberts' fantastic EconTalk podcast, I was genuinely dying to read this book. The topics chosen are all fascinating, and no one has really treated them all under one roof before.
The problem is that, once again, Sunstein has given short shrift to these topics. All of them, with the exception of group deliberation, has been covered better elsewhere. Where Sunstein is not stealing the limelight from people like Robin Hanson (prediction markets) he is rehashing the pop science books of people like James Surowieki (statistical group judgments).
The reason this book gets three stars instead of zero is that the material on bias in group deliberation is genuinely insightful and original. In brief: deliberative bodies make very poor decisions, due to a whole slew of biases and feedback loops. When Sunstein suggests that we reform deliberative bodies, generally, to incorporate anonymous voting and minority voices, he is offering something genuinely useful. (Interestingly, at one point in the podcast mentioned above, Sunstein all but admits that this was initiated as a book about deliberation and that the project was changed to incorporate the other topics in media res. This explains a lot.) Read it for the bits on deliberation, but be prepared to be bored and underwhelmed by large portions.
I added it to my syllabus immediately.......2007-06-07
I originally bought this book as a birthday present for my brother, a philosopher, and then immediately stole it from him. (I gave it back after I bought my own copy.) The book paints a frightening picture of how group processes can lead us very, very astray. In many ways, it reads as a sequel to his book on Punitive Damages, which documents frightening trends for experimental jury pools to assign harsher damages than the individual jurors planned to assign in pre-deliberation surveys.
I quickly added the chapters on group deliberation failures to the syllabus for my class on psychology and economics. My only trepidation was that I am also assigning sections of Punitive Damages and Laws of Fear, so there's now an entire unit on Cass Sunstein's work. But he does an excellent job of exploring in readable prose the societal consequences of psychological influences on choice. As such, his books offer a very accessible mirror into aspects of bounded rationality or heuristics & biases that we study in economics. I figure the marginal contribution of this book, in terms of class discussion and actual post-exam take-aways, exceed the contribution of a few more technical empirical papers.... At least, I hope that turns out to be the case!
A thoughtful consideration.......2007-05-25
Of when and why these techniques (polling, prediction markets, blogs, wiki, FOSS) work -- and when they don't.
Despite the title this isn't a collection of breathless prose, but a thinking through of the underlying principles e.g., prediction markets don't work for supreme court justice picks because real information about the choice is highly concentrated.
Which is exactly the type of thought process that is necessary if you want to put one of these techniques to use.
Complements Wikinomics, Solid but Incomplete.......2007-01-17
I was initially disappointed, but adjusted my expectations when I reminded myself that the author is at root a lawyer. The bottom line on this book is that it provided a very educated and well-footnoted discourse the nature and prospects for group deliberation, but there are three *huge* missing pieces:
1) Education as the necessary continuous foundation for deliberation
2) Collective Intelligence as an emerging discipline (see the Innovators spread sheet at Earth Intelligence Network); and
3) No reference to Serious Games/Games for Change or budgets as a foundation for planning the future rather than predicting it.
In the general overview the author discusses information cocoons (self-segregation and myopia) and information influences/social pressures that can repress free thinking and sharing.
The four big problems that he finds in the history of deliberation are amplifying errors; hidden profiles & favoring common or "familiar" knowledge; cascades & polarization; and negative reinforements from being within a narrow group.
Today I am missing a meeting on Predictive Markets in DC (AEI-Brookings) and while I regret that, I have thoroughly enjoyed the author's deep look at Prediction Markets, with special reference to Google and Microsoft use of these internally. This book, at a minimum, provides the very best overview of prediction markets that I have come across. At the end of the book is an appendix listing 18 specific predictions markets with their URLs.
The author goes on to provide an overview of the Wiki world, and is generally very kind to Jimbo Wales and Wikipedia, and less focused on the many altneratives and enhancements of the open Wiki. It would have been helpful here to have some insights for the general reader on Doug Englebart's Open Hypertextdocument System (OHS) and Pierre Levy's Information Economy Meta Language (IEML), both of which may well leave the mob-like open wiki's in the dust.
Worthy of note: Soar Technology is quoted as saying that Wikis cut project development time in half.
The book draws to a close with further discussion of the challenges of self-segregation, the options for aggregating views and knowledge and for encouraging feedback, and the urgency of finding incentives to induce full disclosure and full participation from all who have something to contribute.
This book excels in its own narrowly-chosen domain, but it is isolated from the larger scheme of things including needed educational changes, the importance of belief systems as the objective of Intelligence and Information Operations (I2O), the role of Serious Games/Games for Change, and the considerable work that has been done by Collective Intelligence pioneers, who just held their first convergence conference call on 15 January 2007.
Final note: the author uses NASA and the Columbia disaster, and CIA and the Iraq disaster, as examples, but does not adequately discuss the pathologies of bureaucracy and the politicization of intelligence and space. As a former CIA employee who also reads a great deal, I can assert with confidence that CIA has no trouble aggregating all that it knew, including the reports of the 30 line crossers who went in and then came back to report there were no Weapons of Mass Destruction. CIA has two problems: 1) Dick Cheney refused to listen; and 2) George Tenet lacked the integrity to go public and go to Congress to challenge Dick Cheney's malicious and impeachable offenses against America (see my reviews of "VICE" and of "One Percent Doctrine" on Cheney, and my many reviews on the mistakes leading up to and within the Iraq war). See also my reviews of "Fog Facts" and "Lost History" and Gaddis' "The Landscape of History."
To end on an upbeat note, what I see in this book, and "Wikinomics" and "Collective Intelligence" and "Tao of Democracy" and my own "The New Craft of Intelligence: Personal, Public, & Political," is a desperate need for Amazon to take on the task of aggregating books and building out from books to create social communities where all these books can be "seen" and "read" and "understood" as a whole. We remain fragmented in the production and dissemination of information, and consequently, in our own mind-sets and world-views. Time to change that, perhaps with Wiki-books that lock-down the original and then give free license to apply OHS linkages at the paragraph level, and unlimited wike build-outs. That's what I am in Seattle to discuss this week.
Infotopia - .......2007-01-10
I have an interest in development of creative ideas and themes by small groups. I read this book to expand my knowledge.
On the high side, I was fascinated with the Jury Theorem and outcomes of statistical groups. I derived the formula on page 234 and played with different probabilties and group sizes to understand sensitivities. Lots of fun. I can see why political strategists would want to identify and slant a campaign to a (probably) small percentage of people to sway an election.
I was a little disappointed in the chapters about deliberations and problems in groups which seemed to apply to larger group sizes. Much seemed to be common sense not worthy of a lot of theoretical research - my personal interest is different. In my own career, I found that understanding personalities and agendas was extremely important because my arguments could then be tailored so others could best hear.
I played a prediction market game (MIT Technology Futures) for a while, but drifted away because I had no vested interest. Winning a TV set didn't turn me on. It seems to me that the prediction market must have real significance to succeed and be useful. If the emotions aren't there or are negative (eg. DOD predicting wars), it may not draw a large and informed crowd.
I am a casual user of Wikis and find Wikipedia useful especially in math and science. The soft stuff takes me a lot of time to understand writers' viewpoints, true also for blogs that I occasionally run across. That certainly stretches my critical thinking, but sometimes I don't want to think - I just want the answer or an answer from someone I trust.
Regarding the author's bottom line, I certainly agree that markets and democracy rest on the belief that many minds can be trusted. I would like to see the author make the jump from his theoretical world to that of real people working in small groups.
Book Description
This book is the sequel to ON INTELLIGENCE: Spies and Secrecy in an Open World (AFCEA International Press, 2000). That book, written largely for government and corporate intelligence professionals, remains the basic reference volume for the future of global intelligence enterprises. This book, by contrast, is a completely new effort that is written for every citizen of every country—the "intelligence minutemen" of the 21st Century. In the aftermath of the 11 September 2001 attacks on the World Trade Center and the Pentagon, attacks carried out by a non-state actor skilled at asymmetric warfare and using our own capabilities against us—attacks followed quickly by a nation-wide anthrax assault that closed Congress and terrified the U.S. Postal Service—it is imperative that every citizen have a clear-headed understanding of what is at stake and what needs to be done to keep not only America, but all civilized communities safe. It is especially imperative that citizens understand that the world is already at war, with millions of refugees in 67 countries, plagues sweeping across 59 countries, mass starvation in 27 countries, and deliberate genocide campaigns in 18 countries. These are "facts of life" that our schools, our media and even our intelligence communities have been unwilling and unable to represent intelligently to the public. It is against this backdrop of global chaos that terrorism rises.
Customer Reviews:
Ironic.......2006-12-13
I find it difficult to believe that someone who endorses 9-11 conspiracy theories (see the authors review of "9-11 Mysteries" on December 7th) could be viewed as an authority on intelligence issues. If he ever had any credibility in the field, he's long since gone over the deep end.
Ironically, its people like him and his ilk, who believe a neconservative/Israeli conspiracy was behind the destruction of the twin towers, that best undermine the central premise of his book: that ordinary citizens need to take a greater role in intelligence. If 9-11 conspiracy theories are the sort of mind-numbingly stupid, paranoid output that can be expected from the sort of amatuer intelligence agents Steele wishes for, I'd prefer to leave it to professionals.
The Peoples' Intelligence Agency.......2006-08-09
This was in many ways a difficult book to read and is even more difficult to review. It contains a number of original ideas on intelligence reform, national security, and the general state of the world. Yet they are presented in a rather choppy style that relies rather heavily on numerous diagrams, charts, and tables as well as lists of thoughts. Still this book is worth reading because Robert D. Steele takes on the business of intelligence reform in a comprehensive and refreshingly different approach.
The guiding, but unstated premise of this book appears to be that in the chaotic world of the 21st Century, intelligence is too important to be left only to the intelligence bureaucracy of the U.S. Intelligence Community (IC). According to Steele, it is time that the business of producing national intelligence was shared with the academic and business communities, with state and local authorities, and even with private citizens. Steele also makes the perfectly valid point that open sources can supply up to 80 per cent of the unprocessed data required to produce intelligence. Incidentally, Steele recognizes the quagmire the Internet poses to researchers and wisely offers suggestions for avoiding the large amount of misinformation that can be found on the net. The book offers some structural reforms to the IC, but its most valuable contributions are its proposals for cultural changes in the way that intelligence is produced and used.
Beyond its choppy style, however, the book is flawed. Steele seems curiously ignorant of the actual processes of intelligence production where by unprocessed information (data) acquired by source(s) is transformed into useful knowledge (intelligence) organized by subject(s). This transformation is accomplished by various combinations of processing, research, and analysis. His suggestion to concentrate processing of data from all sources into one agency is incredibly ill informed. In the same manner, he treats Geographic Information Systems (GIS) rather lightly, although they have been proven to be invaluable not only for visualization, but also for organizing and interpreting collected data and would be an ideal medium for integrating and presenting all source data. Finally he clearly does not know as much about the arcane world of technical intelligence as he thinks he does which leads him to some erroneous conclusions.
Review of The New Craft of Inteligence.......2004-08-06
My deepest hope for the United States, and indeed, Earth is that decision makers would read this book, stew over it, let it keep them up at nights, and to finally get down to business. This book serves as a tocsin for the nation to wake up to the challenges we are presently facing and those that are just around the bend.
As a nurse with an interest in public health issues, this book states a great case for the claim that "The idea that the health of every nation depends on the health of all others is not an empty piety but an epidemiological fact." That's no joke brothers and sisters; 59 countries with modern plagues can be ignored only to our peril.
Work at home as an intelligece analyst.......2003-08-03
Robert Steele, the maven of open source intel, explains why every citizen needs to start their own collection and analysis program. The first reason is so that she can understand the risk to herself of international crime and terrorism. The second reason is to protect her own liberty from domestic threats,private and public.
Buy this book. Think about what Steele has to say. The truth will set you free.
Needs a filter.......2002-09-25
Steele argues that with the Cold War over, asymmetric threats should be the top priority for our military, for our intelligence agencies, and for any citizen concerned with security.
Fair enough. How would you reconstitute our security structure? He gets down to specifics in chapter 15, where he gives 26 rules for "the new craft of intelligence." These include an emphasis on translation of foreign sources, an emphasis on cultural intelligence (knowing your enemy), and gearing intelligence toward needs and customers vs. just following old habits and using the most ready capabilities.
This book rewards the reader with many interesting ideas to consider. But Steele badly needs a filter--I feel that there are way too many bad ideas in this book relative to the few nuggets. For example, his view of the causes of terrorism owes much to Noam Chomsky--a poor source for cultural intelligence. Furthermore, some (most?) of his proposals, such as instituting a draconian military draft, are not well thought out.
I think that there is reason to be concerned that we have not adjusted out thinking on military and intelligence matters to line up with current threats. But if this book is the best alternative, then we should be even more concerned.
Book Description
Protect your rights, and your hard work!
The laws covering website and software development are complex and confusing, but if you don't untangle them, it could cost you thousands of dollars in attorneys' fees and lawsuits.
Fortunately, Web & Software Development decodes this complex area of the law, thoroughly and in reader-friendly English.The book also provides contracts, agreements and legal forms on CD-ROM, with step-by-step instructions for filling them out, so you can protect your software and website without paying a lawyer's ransom.
Use Web & Software Development to learn:
*what kind of intellectual-property protection you need
*the strengths and limitations of each type of protection
*how to avoid infringement
*which provisions you need when drafting an agreement
*how to obtain permission to use other people's materials
You'll find complete, step-by-step instructions to draft:
*employment agreements
*contractor & consultant agreements
*web & software development agreements
*license agreements
The 3rd edition is completely updated to include website development, as well as the latest in intellectual property law.
Customer Reviews:
Well worth the money for the do-it-your-self-er, small business!.......2007-07-26
After careful research, I choose this Nolo book when it came time to license my company's software. I guess it's silly after spending so much moola to develop software, to not go to an attorney, but I like to think I can figure out all this stuff on my own. I looked at a lot of user agreements online, I figured I could just put together something the big guns paid a lot of money for. If their agreements worked for them, they should work for me. But, I didn't want to plagarize them, and, well, you never know what you don't know and you can't be too careful in business these days. What you don't know is what will bring you down. I have used many NOLO books as guides and trust them. They are always easy to skim and read. I also bought Quicken's Legal Business Pro 2007 software. The sum of the 2 is way less than attorney fees, and now I understand it myself as well. I am so happy I bought this book with a CD because it made me realize how important it is to also protect our work with copyrights, trademarks, agreements, etc. Most importantly, I found out who owns the software we paid to develop, and it's not us, surprisingly! So I have to get that signed off before I can license it to someone else. It's not in depth but I don't think it's meant to be, it's a GUIDE, people. Now I will buy NOLO's books to guide me through the process for legal protection. The employment & consulting agreement chapters were not useful to me, but they may be to someone else. There are other books devoted to that and NOLO has them too. (check out their website and e-mail newsletters.)I feel I got more information than I expected and know what to do to take the next steps. Very important info for CA users, the laws are not the same as other states,(what's different?) and this book points the differences out. The format is such that one is able to cut and paste together the different parts and verbiage you need which will apply to your needs. Buy the book and get your bright yellow highlighter out!
Fastest, cheapest, 200-level education out there!.......2007-04-18
Nolo delivers again with its guide to web and software development. The book is easy to read, has sufficient tips and examples, and is a great primer.
It does not get into incredible detail on any one subject, but that's not its purpose either. It gives you sufficient resources (including the necessary forms) to get a software company or product started. When the product / company start growing fast, it's worth doing a review with an attorney, but not until then.
I recommend buying this if you are: a software developer looking to go freelance; starting a software company; or doing any consultant work in web or software development.
Excellent Legal Contracts.......2006-10-18
I found this book most useful for the CD-ROM's legal contracts. As a consultant, I use these for all my clients.
I have found my clients legal contracts to be biased entirely in their favor rather than this CD's contracts which tend to be fair and balanced, protecting both parties.
Good content, bad editing.......2006-10-16
There is a lot of good information and discussion in this book about the topics which a contract should cover. It falls down, however, when it comes to the actual contracts. Just comparing the website and the custom software contracts, there are differences where there shouldn't be. In the software contract, it's the Customer, in the website contract, it's the Client. A bit more than half of the contract sections with (mostly) identical headings and purpose have unexplained differences between them. Many of these differences are not trivial. In the text, the contracts are interleaved with explanations, but often the commentary/annotations are just restatements of the contract itself, which is a real time-waster, especially if you've read the background material earlier in the book. Other occasional editing snafus include explanatory comments inside the contract text, formatting syntax commands on the page (END SECTION), and a less than clear and concise structure for indicating optional clauses (the intended combinations aren't always clear, even though customization is to be expected). Given the fuzzy line between a website and a web application (ie 'custom software' (and really, what website is NOT custom?)), and given the marked similarities in over half of the two contracts, why not cover the overlapping sections just once, instead of twice, but inconsistently? And the sections that don't overlap, or overlap badly? No real explanation as to the reasons for the differences. I hope I don't have the same problems with the two versions of the independent contractor agreement. Fishman has written a pile of legal books for the layman, including the more recent "Consultant And Independent Contractor Agreements 5th Edition". I have to wonder: "Quantity over quality?" Perhaps when he is working on the next edition of this book ("Legal Guide to Web & Software Development", due out 8/2007), he will take the time to re-organize some of the content and get a capable editor. A determined reader can sort out the differences on their own, but it need not be so difficult. The content is 5 stars (including 24 documents in RTF format), but making it work for you is a real pain if you care about details.
This Book Delivers.......2005-08-09
A straightforward and well organized book.
I needed a brief on copyright ownership, a draft software licensing agreement and a software maintenance agreement. I got all 3 with this publication.
It is nice to find a book so fit for purpose.
Book Description
This is the second edition of the book, identical in all respects to the first but with the addition of a single page detailing the six intelligence and counterintelligence failures that allowed the 9/11 attacks to occur. This book is about the reinvention of national, defense and business intelligence within the larger context of an open world--a world where "Evil Empires" and the Berlin Wall have fallen--but also a world where transportation, power, financial, and communications infrastructures are so open as to dramatically increase the vulnerability of America to trans-continental epidemics, anonymous information terrorism, and nation-wide power black-outs and financial melt-downs. As the world enters the Information Century, and simultaneously confronts the fragmentation of many nation-states and the emergence of widespread ethnic, tribal and criminal gang terrorism and confrontation, no topic can be more important to federal, state, and local governments--and to international, national, and local businesses than the topic of "intelligence". Thankfully, there are many positive lessons and methods to be drawn from the U.S. Intelligence Community, and there are a wealth of open sources and services that can be drawn upon to make both government and business "smarter" about their environment, their customers, and their competitors. This book is a primer on the role of intelligence qua sources, methods, and community at the dawn of the 21st century.
Customer Reviews:
Intelligence Future Shock.......2007-07-31
Most current and objective risk assessments indicate that the risk environment faced by the U.S. during the Cold War has drastically changed. The risk of conventional war with peer nation states has been greatly reduced while the risk of asymmetrical war by non-state actors has greatly increased. Further because of the dynamics of the globalization, regional instability, failed states, pandemics, poverty, and immigration all have become serious risks to U.S. National Security. This new risk environment clearly needs a new carefully crafted National Security Strategy based among other things on timely and accurate strategic intelligence.
Which brings us to this altogether remarkable book by Robert David Steele. In spite of, or perhaps because of, the many recent efforts at reform the U.S. Intelligence System remains culturally moribund. Steele offers a rather detailed plan to rebuild this system into an open, flexible, and relevant source of knowledge about the threats and risks faced by the U.S. in the 21st Century. It is necessary not just to read this book, but to think carefully about what Steele is proposing. For example, this reviewer had to really contemplate such strange concepts as a "Global Knowledge Foundation" and "University of the Republic", before fully understanding how such institutions are vitally important to the sort of Intelligence System that Steele is advocating.
Now Steele has written a number of books that offer innovative, if radical, ideas about reforming intelligence, but this is the only one of his books that provides sufficient details to understand how he really would like to transform the U.S. Intelligence System into a system capable of dealing with both military and non-military threats and risks to U.S. security. The opportunities and risks of the phenomenon called "Globalization" are fluid and often elusive. It will take an intelligence system such as the one Steele is advocating to provide the knowledge needed to formulate an effective National security Strategy to deal with both the opportunities and risks.
This book is not an easy read. Readers need to be pro-active in critically thinking about what Steele presents. This effort will be rewarded with new and original insights on the state of U.S. security. More to the point Steele will provide the reader with a clear and unique understanding of the often arcane world of intelligence.
Steele exposes the failure of the cult of secrecy.......2003-08-03
Robert Steele is the one man crusade for the importance of open source intel. This and his more recent New Intelligence tell and show why open source intel is the most useful means of understanding the world around us and at the same time maintaining our personal liberties. To him each citizen should be running their own open source collection in in the areas of their personal interest. Read both of these books. Buy both of these books. Then go to the OSS convention in Washington. You'll quickly see how muth the professionals think of him.
relevant to DC sniper case.......2002-11-09
For over a decade, Steele has been trying to draw attention to the fact that intelligence needs in the post-Cold-War era require different strategy, organization and tactics. This book is a useful summary of his views.
One point of emphasis is "open source" intelligence--the information that is available from sources outside of the secret intelligence community. Steele argues that the institutional secretiveness of the FBI and CIA is a hindrance rather than a help.
Another point of emphasis is language translation. A further point of emphasis is the fact that threats no longer exclusively take the form of powerful nation-states. I wish that the book focused more specifically on Islamic terrorism, since the other potential threats seem more remote at the moment.
Yet another point of emphasis is database integration. Writing this review in the aftermath of the DC sniper investigation, this seems to be an important point. Before the suspects drove to Maryland, they were involved in a murder in Alabama at which one of them left a fingerprint. Had the Alabama police been able to access a national database, they would have been able to identify the murderer and perhaps apprehend him. Instead, the fingerprint was matched only after a dozen more murders and after the suspects themselves told police to connect the dots to Alabama.
Lack of database integration kills.
Nice contents, ugly packaging........2002-07-20
As a book, it's rather ugly. The pages are obviously printed out by an inkjet printer or something (you can actually see some jaggies in the font), and the index is created by MSWord indexing menu, which has multiple entries of the same item, and the way he indexes whole phrases makes it very hard to look up.
It's contents are extremely repetitive. You'll see the same ideas and examples expressed over and over and over and over again, in almost exact same wording. With proper editing, this book would have become 1/3 the volume that it is. The ideas are interesting, although some part, like his suggenstion that the US government should engage in industrial spying, seems questionable. Also, when he uses the word "Open Source", it's not the open source that the people in the software community is used to, so be careful. But it's a book worth skimming through.
9/11 is for intelligence what Sputnik was for science.......2001-12-12
This book, the second edition, is an exact copy of the first edition with two changes: the publisher, and a new one-page Publisher's Foreword that itemizes the six intelligence and counterintelligence failures that allowed 9/11 to happen.
9/11 is for intelligence what Sputnik was for science. The across-the-board failure of clandestine intelligence (overseas), counterintelligence (at home) and our generally mediocre understanding of the real world (since we lack a properly funded, language-qualified foreign or diplomatic service), all contributed equally.
Henry Kissinger is absolutely right when he laments the lack of any serious consideration of foreign policy in recent presidential and congressional elections, and that is what 9/11 must change--this book is intended to be useful to citizens as well as government and business intelligence professionals. It lays out with great precision (see the index) both $11.6 billion dollars (out of $30 billion a year) in potential savings that could be applied to the new craft of intelligence, and it recommends with great precision all that should be in a new National Security Act of 2002.
Intelligence in the 21st Century is too important to be relegated to a chaotic cluster of secret government agencies. It is time for all citizens to take an interest in intelligence, to migrate the proven process of intelligence (there is a great deal that is good about the U.S. intelligence community) into the business sector as well as over to the sovereign states and their localities, and to demand of our elected representatives a proper accounting for the failure, and measures to prevent future failures.
Less than 2% of the $30 billion a year intelligence has been spent on terrorism--the policy and intelligence leadership over several administrations have given lip-service to the war on terrorism--and there will be no improvements, no matter how much money we pour into intelligence and counterintelligence, unless we change the fundamentals--who's in charge, how we do it, who we do it with, and how seriously we take our responsibilities for protecting America.
Customer Reviews:
IPO - The Greatest Legal Creation of Wealth ..........2000-06-27
I first decided to check out this book after having read Kiyosaki's Rich Dad's Guide to Investing. In his book, Kiyosaki touched on being the Ultimate Investor i.e. the selling investor, the kind of investor who puts together businesses that the public crave for and would pay a premium for. The IPO is the Holy Grail for those want to make it big. In the words of a venture capitalist, the IPO vehicle is "The Greatest Legal Creation of Wealth in the History of the Planet".
Arkebauer's "Going Public" is an excellent primer for those just starting out in understanding IPOs. Using plain language and cutting out the gobbledygook, Arkebauer takes the reader through the different stages of an IPO - from assessing if an IPO is the way to go, to assembling the IPO team, the pre-IPO steps, the IPO process itself, and the post-IPO steps. In this edition, Arkebauer also introduces the latest method of raising capital via Internet Direct Public Offerings.
I found this book to be thorough and detailed enough to satisfy even those who are CEOs and who may need a quick crash course in IPOs. One very important lesson I learnt from this book is the need for any entrepreneur aspiring for IPO, to get prepared and started from day one. Going public is an extremely complicated and tedious process. The IPO process can be made easier if the aspiring entrepreneur plans early.
For those interested in reading further on IPOs, I recommend 2 other books - "The Complete Going Public Handbook: Everything You Need to Know to Turn a Private Enterprise into a Publicly Traded Company" by Frederick Lipman, and "The Ernst & Young Guide to the IPO Value Journey" by Stephen Blowers et al.
An exceptionally useful and detailed book........1999-08-13
This is the perfect starting book for young men and women thinking about getting involved with startups, even if as employees. An ideal book for use in the classroom. Going Public is not superficial; it probes deeply into SEC rules and regulations and explains in considerable detail the financial quagmire of the first few years. Probably the best text on the subject.
Goldmine.......1998-10-25
I had the privilege of reviewing this book in manuscript stage for the publisher, and was extremely impressed. This comprehensive guide to public offerings in the electronic era delivers on the promise of its title--and in clear, engaging style. It takes a practical, step-by-step approach to an extremely complex area. It's a must for any firm considering an IPO!
Average customer rating:
- Concise and understandable
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Practical Internet Law for Business
Kurt M. Saunders
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Customer Reviews:
Concise and understandable.......2001-10-20
This book is very readable. It's written in plain language, easy to follow, and the law is explained concisely. All of the topics covered are very current and there was a lot of practical advice and useful information about how to avoid legal problems and comply with the law.
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- The Address Directory of Celebrities in Entertainment, Sports, Business & Politics, Second Edition
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- The Caspian Pipeline Dilemma: Political Games and Economic Losses
- The Clinical Documentation Sourcebook: The Complete Paperwork Resource for Your Mental Health Practice
- The Complete Book of Business Plans: Simple Steps to Writing a Powerful Business Plan (Small Business Sourcebooks)
- The Complete Idiot's Guide to Publishing Children's Books, Second Edition
- The Economics of Life: From Baseball to Affirmative Action to Immigration, How Real-World Issues Affect Our Everyday Life
- The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want
Books Index
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