Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech))

Book Description

Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies

Customer Reviews:

Even experienced sellers will learn something.......2007-07-08

I have bought and sold stuff online for years and this book still had useful information in it. It gives useful, specific sources for many different categories of eCommerce.
I have paid much more for courses and books from so called marketing experts that didn't have near as much information.
So often you will read or hear that you need to do this or that, but they never tell you the specific places that you can go to get it done.
The many different categories of selling advice would at first make you think that it just glosses over them but once you start to read you see that they are one of the strengths of this book... you just keep finding good advice to tweak and improve your online business.
From web site design and boosting traffic to credit card acceptance to keeping your customers happy or even legal advice for people just starting out, it's hard to name just one part that would be considered the best part of this book. Site security to even the basics of chosing a business name are covered.
It doesn't matter if you are only thinking about starting an online business or if you have various web sites and are an experienced eBay user, there will be something in here that will make you glad you bought it.

Excellent- From Basic info to More Advanced all in One!.......2007-06-18

This book was a real surprise. I fully expected to use it as a resource for new Ebay/Web commerce users that we help teach but found it excelled not only in the basics but in pretty much the whole plan of where you would want to be online in the long run. I am particulary fond of books that discuss legal and accounting set up and this one covers a lot of good info like type of organization, record keeping, copyrights and trademarks, a tax overview etc. A great foundation for the new online business. There is a lot of information regarding web site design, internet security and boosting your sales. Usually many books would leave off in this area but not this one. It has information on taking your retail business online , selling from a storefront and covers some important ideas like affiliate marketing and finding a niche. Whether deciding to operate on Ebay or with your own website this book is jam packed with information. Even as an experienced online user I found myself making notes from many of the sections in the book including those with suggestions on what to do to expand sales, deal with changes and other customer issues. Just as a note this is one huge book. Over 800 pages including the index and for the price a bargain. For Ebayers I would recommend this book and a general Ebay book as a package to buy. If working directly on your own e-commerce site I would recommend this book with with a web 2.0 or social marketing book.

A Great Reference!.......2007-01-12

A wonderful reference to have at your desk. It truly is like having lots of books in 1 - 800+ pages!

eBay Business All-in-One Desk Reference For Dummies (For Dummies (Business & Personal Finance))

Average customer rating:

Great Service!
Great eBay starter book
Good comprehensive starting point for the prospective eBay-er
Very informative!
Outstanding Resource

eBay Business All-in-One Desk Reference For Dummies (For Dummies (Business & Personal Finance))
Marsha Collier
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Marketing | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

eBay | Business & Culture | Computers & Internet | Subjects | Books

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ASIN: 0764584383

Book Description

Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture

Download Description

Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service. The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal. * Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market * This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture

Customer Reviews:

Great Service!.......2007-07-06

This is a great book with all of the information that I was looking for. The product was received on the date specified. The service was excellent. Thanks again!

Great eBay starter book.......2007-06-14

If you are trying to get started in eBay you gotta get this book.

Good comprehensive starting point for the prospective eBay-er.......2007-03-28

This author is one of the current gurus in the area of making a ton by selling stuff on eBay. I've been registered there for almost a decade myself, buying books and stamps at first, and then selling them. I was never out to amass a fortune, the way Collier and so many others seems to be, but I've made a slow and steady income and I've been happy with that. Since I taught myself how to do all that stuff back when eBay was still a relatively site, I've never felt the need of a how-to book, but a colleague recommended this one so I decided to take a look at it. Not bad, not bad at all. While enthusiastic (because it's required by the publisher of this series), Collier manages not to get carried away too often. For instance, she will suggest good online business practices, then confess that she seldom follows this one or that one herself. I didn't find anything I didn't already know in the "Basics" section (which was kind of a relief), but she has some interesting things to say about researching goods on the Web, whether you're buying or selling, and some subtle points about the way PayPal works which I hadn't really thought about, and so on. The author also has a strong background in marketing and sales and what she has a number of thoughtful things to say regarding the application of that experience to eBay, things that us humanities majors have never had to learn. So, while I won't follow her advice on using QuickBooks, and I don't expect to open an eBay Store, I certainly put a lot of bookmarks in this fat volume for future reference and rereading.

Very informative!.......2007-03-13

Although you will find yourself needing a lot of time to read it, I think this book has all what you need to know about ebay. either to buy or sell. It is very informative and easy to read. I recomend it.

Outstanding Resource.......2007-02-14

If you're on a tight budget, much of what she tells you is actually explained on eBay in the "Site Map", but you can't spend ALL your time online! For example: I wanted to have my own domain outside eBay. Marsha provided a springboard saving me hours of research time. I ended up with one of her suggestions. That tip alone has saved me beaucoup $$. Ideal for beginning to intermediate sellers.

CON: this deals only with eBay. I find selling on Amazon often to be the better choice. Also no mention of Overstock nor Yahoo.

QuickBooks All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech))

Average customer rating:

Quickbooks
Great review of accounting and Quickbooks

QuickBooks All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech))
Stephen L., MBA, CPA Nelson
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

General | Software | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books

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Bookkeeping For Dummies (For Dummies (Business & Personal Finance))

ASIN: 0764576623

Book Description

One of the principles of good business and good money management is to make the most of what you have. QuickBooks All-In-One Desk Reference For Dummies helps you make the most of QuickBooks business accounting software. Updated to cover changes and enhancements to the software, it combines eight quick reference guides:

An Accounting Primer that covers basic principles, double-entry bookkeeping, and special accounting problems
Getting Ready to Use QuickBooks with information on setting up QuickBooks, loading the master file lists, and fine-tuning QuickBooks
Bookkeeping Chores, covering invoicing customers, paying vendors, tracking inventory, and more
Accounting Chores including financial statements, reports, and budgets, using activity-based costing, and setting up project and job costing systems
Financial Management such as ratio analysis, economic value-added analysis, and capital budgeting
Business Plans, featuring profit-volume-cost analysis, forecasting, and writing a business plan
Care and Maintenance, with information on protecting data, troubleshooting, and more
Additional Business Resources including a crash course in Excel, a glossary, and more

Written by veteran Dummies author Stephen L. Nelson, MBA, CPA, and author of more than 100 books with more than four million copies in print, QuickBooks All-In-One Desk Reference For Dummies goes beyond the basics of how to use QuickBooks and provides expert advice on accounting chores, financial management, business planning, and much more. With a comprehensive index, it’s your instant, at-your-fingertips reference for everything from how to handle everyday accounting tasks to long-term planning for your business.

Fine-tune QuickBooks for your business and your accounting systems
Calculate breakeven points
Budget for capital expenditures
Take advantage of online banking

There’s even a companion Web site where you can take advantage of a sample business plan workbook and download a profit-volume cost analysis workbook. You won’t find a more comprehensive, authoritative, yet understandable guide to QuickBooks.

Download Description

Eight minibooks give small business users all the information they need to harness the full power of QuickBooks, which has 3 million users and an 85 percent share of the business accounting software market
Offers an accounting primer, a QuickBooks quick start, and full coverage of bookkeeping chores, accounting chores, financial management, business plans, QuickBooks care and maintenance, and additional business resources-nearly 700 pages of plain-English explanations
Fully updated throughout to cover changes and enhancements in the latest version of the software
Small businesses (those with fewer than 500 employees) represent 99.7 percent of all U.S. businesses and employ more than half of all private sector wage earners

Customer Reviews:

Quickbooks.......2007-01-16

Like all of the For Dummies books, this one is easy to read, and being All-In-One...is just that. Lots of info...and a good resource as I'm slogging through this program trying to create invoices....

Great review of accounting and Quickbooks.......2006-09-21

This is a well written review of accounting as wel as a fairly thorough discussion and tutoiral for QuickBooks. I had some familiarity with QB but my accounting fundamentals were rusty. This book addressed all of my needs in a straightforward and easy to understand book. It is well worth the cost.

Quicken All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech))

Average customer rating:

Quicken All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech))
Gail Perry
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

General | Personal Finance | Business & Investing | Subjects | Books

General | Software | Computers & Internet | Subjects | Books

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ASIN: 0471754668

Book Description

Quicken is the #1 personal finance software on the market, with greater than 70 percent retail market share and 16 million active users
This book features eight minibooks comprising nearly 750 pages-all the information people need to get the most out of the latest Quicken release, get their finances under control, start building a nest egg, and pay less to the IRS
The only book on the market to include coverage on Quicken Premier Home & Business
Minibook topics include personal finance basics, an introduction to Quicken, household finances, planning ahead and saving, tracking investments, retirement planning, taxes, and managing small business finances
Quicken books are consistent top sellers, with more than 900,000 copies of Quicken For Dummies sold in all in all editions

Download Description

Quicken is the #1 personal finance software on the market, with greater than 70 percent retail market share and 16 million active users This book features eight minibooks comprising nearly 750 pages-all the information people need to get the most out of the latest Quicken release, get their finances under control, start building a nest egg, and pay less to the IRS The only book on the market to include coverage on Quicken Premier Home & Business Minibook topics include personal finance basics, an introduction to Quicken, household finances, planning ahead and saving, tracking investments, retirement planning, taxes, and managing small business finances Quicken books are consistent top sellers, with more than 900,000 copies of Quicken For Dummies sold in all in all editions

Average customer rating:

Small Business Desk Reference
Gene Marks
Manufacturer: Alpha
ProductGroup: Book
Binding: Paperback

General | Reference | Business & Investing | Subjects | Books

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Historical | Genre Fiction | Literature & Fiction | Subjects | Books

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ASIN: 1592572952
Release Date: 2004-12-07

Book Description

A must-have for all small business owners.

Book Description

Discover Quick, Practical Solutions to Your Most Difficult Problems. Your work as a financial professional is never done. You will think you have one fire out, only to have it reignite the second you turn your back. Worse yet, time spent solving these problems is often disproportionate to the value of the solution received. You need a practical, easy-to-use reference that allows you to solve problems once and for all and return tot he valuable work of moving your company forward. Controller's and Treasurer's Desk Reference, CHristopher R. Malburg's user-friendly, quick access reference provides tactics to help you work better and faster. It includes steps to: streamline financial reporting; accelerate cash inflows and delay outflows; create a successful financial plan; design an efficient cash management system. You have never seen a book as practical, helpful and indispensable as Controller's and Treasurer's Desk Reference. Ready-to-copy worksheets and charts take you step-by-step through identifying and solving most any common problem you can identify. Make your workday smoother, and increase the value of your time spent at your desk, and order your own copy of this valuable book today!

Patent, Copyright & Trademark: A Desk Reference to Intellectual Property Law (2nd ed)

Average customer rating:

Great Resource
The book is subpar
Legal Information without the Legalese
Very Good
Useful Overview of Major Areas of Intellectual Property Law

Patent, Copyright & Trademark: A Desk Reference to Intellectual Property Law (2nd ed)
Stephen Elias , and Lisa Goldoftas
Manufacturer: NOLO
ProductGroup: Book
Binding: Paperback

Legal Guides | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

General | Administrative Law | Law | Subjects | Books

General | Intellectual Property | Law | Subjects | Books

Patent, Trademark & Copyright | Intellectual Property | Law | Subjects | Books

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Essentials of Intellectual Property (Essentials Series)

ASIN: 0873373987

Amazon.com

The laws covering intellectual property--those products of the imagination with commercial value, such as fictional writing, software designs, product names, and mechanical inventions--have long boggled the minds of the uninitiated. With the advent of online commerce and publishing, the issues have only gotten more confusing. The new edition of Patent, Copyright & Trademark: A Desk Reference to Intellectual Property Law, by attorney Stephen Elias, offers plain-English explanations and practical advice on this increasingly complex topic. Elias covers everything from the laws themselves to their specific applications in different media.

Book Description

Whether you're an Edison, Faulkner or Gates, you need Patent, Copyright & Trademark.

Intellectual property law has rapidly produced its own language. But don't count on understanding it right off the bat -- the language baffles lawyers and lay folk alike. Whether you're an inventor, designer, writer or programmer, you need to understand the language of intellectual property law to intelligently deal with such issues as:

*who owns creative works or valuable information
*how these owners can protect and enforce their ownership rights
*how disputes between intellectual-property owners can be resolved
*how ownership rights can best be transferred to others
*and many more

With this essential guide, you will:

*get clear and concise overviews of patent copyright, trademark and trade secret law
*understand the different kinds of protection offered by patents, copyrights, trademarks and trade secrets -- and which apply to your work
*get a plain-English definition of every term you're likely to come across
*find the information you need, quickly and easily -- all entries are organized by topic and extensively cross-referenced

Exhaustively updated, the 7th edition provides expanded information on the Digital Millennium Copyright Act, Madrid Protocol, Open Source, and Copy Left movements, as well as the latest law and court decisions that affect how you protect your intellectual property.

Download Description

"The most concise and comprehensive explanations of intellectual property law available! Whether you're an Edison, Faulkner or Gates, you need Patent, Copyright & Trademark. Intellectual property law has rapidly produced its own language. But don't count on understanding it right off the bat -- the language baffles lawyers and lay folk alike. Whether you're an inventor, designer, writer or programmer, you need to understand the language of intellectual property law to intelligently deal with such issues as: who owns creative works or valuable information how these owners can protect and enforce their ownership rights how disputes between intellectual-property owners can be resolved how ownership rights can best be transferred to others and many more With this essential guide, you will: get clear overviews of relevant laws understand the different kinds of protection offered by patents, copyrights, trademarks and trade secrets -- and which apply to your work get a plain-English definition of every term you're likely to come across find the information you need, quickly and easily -- all entries are organized by topic and extensively cross-referenced The 8th edition is completely updated to provide the latest law and court decisions, new definitions and additional resources. "

Customer Reviews:

Great Resource.......2007-09-08

Excellent follow-up to the previous Nolo editions. Layout of the book was not as graphically pleasing, but the information is straightforward and well presented.

The book is subpar.......2006-09-24

I bought this book as a primer reference to patents. What I got was a dictionary of words. This book pretty much is a dictionary without a lot of explanations. Really basic terms also. A lot of basic paraphrasing instead of actual text from the 35 USC manual.

Legal Information without the Legalese.......2006-03-11

This book is easy-to-use and highly detailed with an appealing, bulleted layout and many illustrations that helped to answer most of my basic questions about the four categories of intellectual property (copyright, patents, trademarks and trade secrets). I took a graduate-level library science course on the legal aspects of information and borrowed several books on IP from the library. This Nolo Press book was the one that I kept coming back to and wound up buying. I was glad I waited for the updated 7th edition, which now includes an index. The book is divided into completely logical sections on definitions, statutes, forms and an overview, all of which make this book a joy to read. The text is written in plain English and the entries are cross-referenced and other resources are given. This is a legal book written by lawyers, but the legalese is edited out and only very useful information remains. If you need one basic legal reference book on IP, this is the one you'll keep reaching for.

Very Good.......2004-09-10

This has a lot of detail and organized information that a patent applicant might use. However, it does not provide an overview quite as well as something like "Patents for Beginners" (PfB). For patent applicants, I would recommend getting both books, but someone like a jurist or an expert witness might be better served by PfB.

Useful Overview of Major Areas of Intellectual Property Law.......2003-09-02

Having worked in the field of intellectual property for over 30 years and as an attorney, I was interested to see what other attorneys would decide to put into a desk reference on the subject. I was pleasantly surprised.

Most business people I meet have a minimal understanding of intellectual property law. As a result, they make fundamental errors that could be easily avoided with a simple foundation in the law. But I didn't know of any place where they could get such a foundation until I read this excellent reference guide.

Many law students would probably also like to have a simple reference to give them a background in the subject before they start taking courses in the subject. Most attorneys also do not have any law school training in the subject, and they will also benefit from using this reference.

I was particularly impressed that the cost was modest for a legal reference.

The basic subjects are trade secrets, copyright, patent and trademark law. In all but patent law, a lay person can make many of the right moves in establishing rights without too much legal help. Patent law requires legal guidance in most areas, but a lay person can also avoid mistakes by understanding some of the common pitfalls that people fall into.

I was particularly pleased to see that trade secrets were covered well. Most business people do not realize that trade secret protection is often superior to that of copyrights, patents and trademarks. But you have to follow the rules, or your trade secret isn't going to be considered one. I only find about one business person in a hundred who is familiar with these rules.

Most people will also improve their copyright protection by following this guide.

In patents, it's very important to document what you've been doing, and I found those references to be very well done.

As to trademarks, most people misunderstand what can be trademarked and this book clears that point up quite well.

So think of this book as more than a self-help guide and less than a legal horn book. Naturally, the intricacies of appellate cases aren't fully exposed, but there's enough here to raise fundamental issues in your mind. In each area, you will see sample forms and documents along with directions for how to obtain and file them.

Nolo also offers an on-line reference that updates the material in this book, so you don't have to take out an extra subscription like most legal sources require.

In doing your legal planning, be sure to look at the guide on pages 9-11 to see what forms of intellectual property protection may be available to you. That guide is worth the price of the book alone.

I was also impressed by the extensive definitions in each subject area. Be sure to read through them all. Without a legal background, you won?t know what you don?t know unless you check these out. Naturally, the primary statutes are also included, for those who do not know how to look them up.

People who are new to these subjects will also benefit from the many references to other sources, including on-line databases.

I would advise anyone who tries to differentiate themselves through intellectual endeavors to use this guide to become familiar with the basics of the law.

Book Description

Entepreneurs are busy people who want answers fast. Why should they spend hours clicking through hundreds of search results on the Internet? Small business guru Jane Applegate has assembled an easy-to-use guide containing all the information they need to know in a form that's ideal for a quick lookup. The Entrepreneur's Desk Reference is an alphabetical compilation of answers, solutions, advice, and ideas from Applegate and top small business experts.

Topics covered include accountants, audits, brand building, employee benefits, firing and hiring, mission statements, operations, trade associations, and valuation. Entries feature definitions, checklists, proven strategies, and specific resources -- books, association contacts, websites -- to help point the reader in the right direction. With so much useful information in one place, this book provides answers faster than an Internet search.

Suitable for the seasoned entrepreneur who needs a specific answer as well as those just launching their small business who are looking for a comprehensive guide, The Entrepreneur's Desk Reference belongs within reach of every small business owner, who will turn to it over and over again.

Customer Reviews:

The Defitive Guide for smallbusiness owners.......2003-12-14

This book by Jane Applegate is excellent. It covers everything you need to know to run your small business. The entries on more than 300 topics feature definitions, checklists, proven strategies, and specific resources to help point you in the right direction. You'll find topics like:

Annual Review

Buyout Contracts

Deductions

Employee Benefits

Firing

Home Office

Income Statement

Joint Venture

Liability

Marketing

Networking

Profit

Quick Ratio

Retirement

Starting a Business

Strategy

Taxes

Website

Amazon.com

Be your own boss, quit the commute--sounds so good, so right. But in the quiet of your own office (or study, or garage), with your feet up on your desk, there are a few bits of information you seem suddenly to want to know: Blue Sky laws, escrow, Keogh plans, public domain, venture capital, maybe even the difference between bankruptcy chapters 7 and 11. Especially useful for hiring employees, dabbling in the stock market, or preparing for taxes, The SOHO Desk Reference is an A-Z for entrepreneurs with more than 500 lucid entries of small business practicalities and wisdom.

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