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Practical Business Ethics
Warren A. French , and John Granrose Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0023388633 |
Book Description
Provides readers with the background knowledge and guidelines that wil enable them to test their own ethical positions in business situations. KEY TOPICS: Topics included are: it outlines two approaches to ethical theory, an overview of deontological and consequentialist views, and the analysis of ethical reasoning according to stages of moral development. Also offers a step-by-step protocol for resolving ethical conflicts, many of which end in stalemates, plus much more.Customer Reviews:
Complex but filled with useful information on ethical though.......1997-08-17
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Financial Instruments: A Comprehensive Guide to Accounting & Reporting (2007)
Rosemarie Sangiuolo , and Leslie French Seidman Manufacturer: CCH, Inc. ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0808090593 Release Date: 2006-11-01 |
Product Description
The passage of the Sarbanes-Oxley Act in 2002 has had sweeping implications for professionals involved in financial reporting, ranging from certification of financial reports by chief executives to a mandated study by the SEC of principles-based accounting standards, rather than rules-based (which is clearly the current state of affairs for financial instruments accounting). Financial Instruments: A Comprehensive Guide to Accounting and Reporting is written for practicing accountants and other professionals who need to understand the accounting for financial instruments. This unique book pulls together all of the existing accounting literature on financial instruments into one volume, organizes it logically, and describes the requirements as simply as possible. This comprehensive, topic-based approach will save practitioners time and effort in researching accounting issues. It includes guidance issued by the Financial Accounting Standards Board, the FASB's Emerging Issues Task Force and Derivatives Implementation Group. It also includes standards issued by the AICPA Accounting Standards Executive Committee, and the audit and accounting guides issued by various committees of the AICPA. This guide covers accounting requirements for public and private companies and touches on unique aspects of reporting financial instruments by nonprofit organizations. Over 400 pieces of authoritative literature are referenced in this book. Each chapter covers the relevant accounting questions for each type of instrument, including: - When and how to initially recognize the instrument in the balance sheet - How to measure the instrument in subsequent periods - How to recognize income or expense - When and how impairment must be recognized - When the instrument should be removed from the balance sheet - What disclosures should be provided in the footnotes. The text includes visual aids whenever possible; observations, such as differences between instrument types; practice pointCustomer Reviews:
Great content, very practical........2007-03-08
Scripts and strategies .......2005-01-18
It's to the point.......2004-06-02
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Human Resources Management
Wendell L. French Manufacturer: Houghton Mifflin Company ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0618507213 |
Book Description
Ideal for management majors who plan to become HRM professionals, this highly accessible text presents a conceptual model of the fieldplacing HRM in the overall context of business management. Students gain a broad, practical understanding of how HRM policies affect the workplace from productivity, quality, and customer service to employee morale. French addresses timely issues changing the current role of HRM, including international topics, the Internet, emerging legal concerns, social responsibility, and performance appraisal.
Customer Reviews:
Great book!!.......2003-11-25
Management.......2000-11-14
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Organization Development and Transformation: Managing Effective Change
Manufacturer: Irwin/McGraw-Hill ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0071112669 |
Book Description
Organization Development and Transformation is a paperback collection of 46 readings that focuses on how people function with and within organizations, and how to make the working relationship function best. This edition includes coverage of classic OD articles, coverage of topics such as self-directed teams, centers of excellence, and learning organizationsCustomer Reviews:
Excellent & expedient service.......2006-07-13
Great Resource.......2005-10-10
A excellent collection of the classic readings........2000-12-24
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Milady's Guide to Lymph Drainage Massage
Ramona Moody French Manufacturer: Milady ProductGroup: Book Binding: Paperback Similar Items:
Accessories:
ASIN: 1401824722 |
Book Description
Lymph drainage massage is a technique utilized by estheticians and massage therapists to provide relief from edema, an accumulation of fluids in the tissues that causes swelling. This book provides a scientifically accurate explanation of the lymphatic system, the theory behind lymph drainage massage, and explains when it should be performed. The book also explains the application of lymph drainage massage to the needs of well clients, rather than focusing on pathology, since most massage therapists and estheticians will not be treating lymph edema disease in their work.Customer Reviews:
LYMPHATIC DRAINAGE BOOK.......2007-04-04
Milady's Guide to Lymph Drainage.......2005-09-10
review.......2005-09-01
Great Book.......2005-07-07
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Jim Aitchison , and Neil French Manufacturer: Prentice Hall PTR ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 013012897X |
Book Description
Cutting Edge Advertising is the first and only book providing a step-by-step plan to create cutting edge print advertising for the twenty-first Century. Over 300 world famous print ads are discussed and analysed in depth by the people who created them - the Gods of advertising now, not forty years ago. Internationally respected names like David Abbott, Tim Delaney, John Hegarty, Gary Goldsmith, Bob Barrie, Neil French and Jeff Goodby - from the world's most admired advertising agencies - share their secrets in a carefully structured, inspirational journey through the contemporary truths of doing great ads.The book serves as a reference text for creatives, clients and colleges. No other single title covers the subject so completely - from research and strategy, through to conceptualising and crafting. For creatives in every agency of the world, the book provides a step-by-step methodology which can be applied immediately in their daily work. It means they can stop copying and start creating their own cutting edge work. By learning how to think like the masters, they can become masters themselves. For advertisers with brands to build, the book offers hundreds of insights into how the most internationally renowned campaigns were crafted. As more clients take direct control of their own advertising, the book arms them with vital methodology and a new way to think. In the author's words, "This is the book I wished I'd had when I started in the business." Unique features in the book include: 1. A chapter which demolishes the myths and formulae of how advertising should be done. For the first time in one book, world creative leaders explain why methodologies and precepts developed in the 1950s and 60s are no longer valid - and why many are actually harmful in today's context.
2. A chapter which explains how brand building has changed. Exciting new brands have emerged, displacing old ones. The strategists share their secrets and explain why a different kind of advertising is needed. 3. A chapter which actually tells you how to get ideas. No other advertising book has ever done this. The creative process is demystified. 4. Two chapters devoted to the craft of art direction and copy, where experts tell what to do and what not, which rules to break, and which rules never to. 5. A chapter of inspiring advice for everyone in advertising: how a cutting edge career can be nurtured and accelerated. The leaders of the industry discuss their own fears of failure, and what it takes to succeed.
6. No other advertising reference work provides 300 contemporary ads from the best agencies in the USA, UK, Europe and Australia. Details of how the ads are created and crafted are explained, sharing the decisions which had to be made along the way. The advice of the masters are expressed in simple, frank and (sometimes) provocative terms. 7. No other book of this kind addresses such issues as consumer psychology, how to strategise, how brands are being built; how cutting edge thinking can be applied to global campaigns; how to build a world class career and reputation.
Customer Reviews:
Valuable Tool for Many of Us.......2003-07-17
Quoting liberally from several dozen of the advertising world's most acclaimed copywriters and art directors, Mr. Aitchison does a brilliant job of explaining how the best print advertising is developed. In the first few chapters he deals with the subject on something of a higher, philosophical plane. But promptly thereafter, he settles down into an almost tutorial approach; working his way from how to arrive at an insight, how to transform that insight into an idea, and finally, how to craft that idea into a great ad-visually and in its writing.
Being an Australian, he is well positioned to tap into the enormous volume of great print advertising that has come out of the Asian markets-Singapore, Honk Kong and so forth. But he also references many of the best print advertising that has come out of the U.S. and U.K.
And while we're on the subject of print, it's worth noting that although it is the author's avowed intention to provide readers with "how to create the world's best print....", much of what he says can easily be applied to any effort in marketing communications.
All in all, an extremely valuable tool for beginning copywriters and art directors. Not a bad one for their superiors, who sometimes struggle for the exact words to explain why an ad is or isn't working. And certainly worth reading by the clients who finance all this print advertising-cutting edge and, in far too many cases, ham-handed.
Good show!
Cut and thrust.......2001-02-14
Yes, the reproductions could have been a little better in a few places, but it's what Hegarty, Barrie, French and Abbott (to name but a few), have to say that's more important, and the book is riddled with insights - so much so that many of the personalities simply leap off the page and slap you about the face.
As an aspiring creative it was comforting to read other reviews of this book from current players in SE Asia (reviews I read after having read the book), and I violently disagree with the reviewer who said the book was bollocks. What nonsense. And no, it's not "Hey Whipple, Squeeze This" - another marvelous book - nor could it be, for the simple reason that this book has a completely different voice.
From the seasoned pro to the up-and-coming young turk, this book has something for everyone. Regardless of how long you've been in the business there's an awful lot to learn, and I don't think this book can be faulted in any way other than a few dodgy bits of repro. If you're serious about the ad world this is probably one of the best books you could read. And read it you should - at least three times.
I came away from this book refreshed and energised. It's a text book, a reference book, a source of inspiration and something to go back to again and again. And if you can't be arsed with this book the world of advertising probably isn't for you.
A load of old tosh.......2000-11-15
If You don't Read It, You Missed It!.......2000-09-17
Well-researched. Filled with new insights and creative philosophies about advertising in the Creative Economy.
The author is a practitioner in advertising, who has a passion for rules-breaking advertising.
I think this book will become a classic, when more people find out how good it is.
very good, but no 'hey whipple'.......1999-11-24
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Organization Development: Behavioral Science Interventions for Organization Improvement (6th Edition)
Wendell L. French , and Cecil H. Bell Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 013242231X |
Book Description
B> Appropriate for courses in Organization Development, this new edition explores the improvement of organizations through planned, systematic, long-range efforts focused on the organization's culture and its human and social processes. The authors present a concise and comprehensive exposition of the theory, practice, and research related to organization development. The Sixth Edition reflects the most recent developments, advances and expansions, and research in the area of OD. KEY TOPICS: Adds and updates new material to provide the most current information available. Strengthens coverage by adding new interventions and new material. Offers a more lively tone and writing style. Emphasizes the everchanging paradigms in OD theory and describes several new and important interventions in considerable detail. Sets discussions in the rapidly-evolving contexts of globalization, intensified competition and collaboration, Total Quality Management (TQM) and large-scale organizational change. Provides excellent coverage of the organization and its dynamics for managers and professionals.Customer Reviews:
Review of Organization Development 6th edition.......2007-09-02
Fine.......2007-04-07
Not clear that product was "low cost edition".......2005-09-11
It's a Classic.......2004-11-02
how about some double loop learning ?.......2004-06-30
The criticism that it is dated is a bit more on the mark; not because the more recent stuff on change isn't there, it is, but it is tacked on to the material from earlier editions with no thought to the coherence of the book's structure. A shame; it needs a good, new third author who loves the original text to bring it up to date.
Despite the flaws, I give it 5 stars to bring the average up. Those who award it only one star do it an injustice. And, a lesson for the would be change agent, things in life, whether books or bits of our client organization are rarely wholly good or wholly bad..... (ok,ok).
Another good thing, compared to its competitors its small !
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From State to Market?: The Transformation of French Business and Government
Vivien A. Schmidt Manufacturer: Cambridge University Press ProductGroup: Book Binding: Hardcover ASIN: 0521497426 |
Book Description
From State to Market? examines the changing role of the French state in the economy between 1981 and 1995 and its impact on business. Professor Schmidt details the governmental policies of nationalization, privatization, deregulation, and European integration; illuminates the "statist" policymaking processes through which such policies were formulated and implemented; profiles the players, the administrative and managerial elites who share common state educational background and career track; and describes the changes in economic performance, capital structure, and managerial practice.Customer Reviews:
Having read all the reviews, this is what I think:.......2001-10-03
Having read all the reviews, this is what I think:.......2001-10-03
Let me tell you about this English Model.......2001-10-03
May I know more about this English Model?.......2001-09-18
Yes, but . . ........2001-09-05
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Au Contraire: Figuring Out the French
Gilles Asselin , and Ruth Mastron Manufacturer: Intercultural Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 187786482X |
Customer Reviews:
a class book i enjoyed.......2005-01-21
It's the best.......2004-10-06
THIS BOOK DESERVES SIX STARS!.......2003-10-23
Excellent advice.......2003-07-27
The Insider's Look.......2003-04-25
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Integrating and Extending BIRT (The Eclipse Series)
Jason Weathersby , Don French , Tom Bondur , Jane Tatchell , and Iana Chatalbasheva Manufacturer: Addison-Wesley Professional ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0321443853 |
Book Description
The second of a two-book series about business intelligence and reporting technology, Integrating and Extending BIRT introduces programmers to BIRT architecture and the reporting framework. Built on the Eclipse platform, this exciting technology makes it possible for programmers to build and deploy customized reports using scripting and BIRT APIs. In addition, programmers can extend the BIRT framework by building new plug-ins using the Eclipse Plug-in Development Environment.
This book describes the key components of BIRT architecture, applications, and engines, including installing, deploying, and troubleshooting the Reporting and Charting engines in an Enterprise Java application-server environment.For developers who wish to incorporate custom business logic in their reports or access data from Java objects, the book describes BIRT's extensive scripting capabilities in JavaScript and Java. For developers who want to extend the BIRT framework, the book describes the key extension points to use in creating customized report items, rendering extensions for generating output other than HTML or PDF, and Open Data Access (ODA) drivers for new data sources. The book provides extensive examples of how to build plug-ins to extend the features of the BIRT framework.
Topics discussed include
Customer Reviews:
Explains org.eclipse.birt for Java customisation.......2006-12-14
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