Book Description
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Customer Reviews:
Creative Thinkerer.......2007-09-07
It's a hard book to pigeonhole, as you can tell from the other reviews. It's quite applicable to people in agency life, but it's by no means an ad-person's book. If your life involves coming up with creative ideas and convincing other people to buy into them, it's very worth your time. Yeah, there are some tangents, most are diversions to make a point. Every 10-15 pages I tagged things I want to return to later to put to use. Lots of good thought-starters about what to do (and perhaps more importantly what to leave out) to get people excited about your ideas.
The Art of Presenting to People.......2007-06-23
Advertising is a people business, I guess, so is canabalism. This book centres you back to the concept that presenting is persuading, selling and entertaining. Do your homework, prepare and enlighten. I use to work in advertising, but now sell jobs for the army. I have taken what he has expressed on board and used to my advantage. I no longer present by 'Death by Light Pro', but engage my audience and use Jon Steels suggestions to help my candidates make informed decissions. Thank you Mr Steel. I reconmend this book for all in business.
A big favor..........2007-03-07
Jon Steel did us all a great favor. A great favor to business people. A great favor to presenters and those who must sit through those presentations.
This book makes you realize things you wouldn't think about when preparing for a presentation. It helps you understand that everything you say during a presentation must reflect what your big idea is. It would make us approach presentations differently. Presentations are conversations. Hey, we are presenting to real people! Let's treat them as such...
It is clear that the goal of this book is to make us all better idea-sellers, not only in the field of advertising. Jon Steel writes some great "to-do" lists, suggesting the best ways to approach certain situations. However, those "to-do" lists are backed up with personal experiences that make this book much more enjoyable and easy to read.
From the mentioning of Bill Clinton's presidential campaign, OJ Simpson's trial and "The Perfect Pitch" - London 2012 Olympic bid presentation - this book shows that good presentations not only win new businesses...
Re-discovering the art of engaging storytelling .......2006-12-18
Jon Steel is a rare breed of truly smart, creative thinkers. Though originally from an advertising background, The Perfect Pitch is by no means simply an "advertising book." It is a book about ideas and how to sell them, regardless of your business.
Jon believes that in business we all too often hide behind boring Powerpoint slides as it is easier to simply read from a slide than it is to step out and actually engage with your audience. He believes in finding an active insight from which to base the strategy and thinking and from there, developing an engaging and motivating story.
Essentially in a pitch situation you have a limited period of time to connect with your audience and involve them in the story you are telling. It's not about animated slides or embedded video links.
William Goldman, the scriptwriter, has a very similar premise in Adventures In the Screen Trade. He too talks about the critical importance of the pitch (in his case, pitches for movies) Goldman highlights the importance of finding the hook that captivates and motivates your audience.
Having had the pleasure of working with Jon, in fact on one of the pitches that he references in the book, it is fair to say that he practises what he preaches. The advice he gives is refreshingly free from jargon and rooted in simple common-sense that sometimes we can forget.
This book is an essential tool for anyone who is ever in pitch situations with their clients.
More than an anti-powerpoint rant.......2006-11-12
It would be easy to dismiss (or embrace) Jon Steel's book as a tirade against powerpoint. To say that at worst it's nothing more than a tirade against the poor use of a presentation tool (actual clip art died around the same time as the Queen Mother didn't it?) and that at best that it's an intelligent attack on a tool that has changed the way that we think. Both arguments miss the point. Yes turning Winston Churchill's best speech into PowerPoint is the highlight of this book but it's one point amongst many.
What this book seems to me to be about is creating the space, time and atmosphere needed to think. Whether that means taking a sledgehammer to your blackberry or your officemates to a baseball game the message remains the same - you win business when you have better ideas than other people; and you have better ideas than other people when you allow your subconscious to do some of the work.
Yes the book occasionally meandors, but then so do the best brains. Yes it draws on personal experience, yes it works its way through some seemingly unconnected thoughts, returning to connect only some of them - but then isn't that the central argument in the book. It's the curious mind that wins the day.
So whilst this isn't a bullet pointed, Donald Trump-esque WIN. AT. ALL. COSTS. BY. DOING. IT. THE. BILLIONAIRE. WAY. ! ! ! ! kind of book it is a kinder, gentler, more human, more nuanced and ultimately more insightful peek behind the curtain of big business and what it takes to get the people with the big bucks to buy your ideas.
Perfect Pitch may not be the book that thrusting young American execs may think that they need, it won't be on the shelves of any of the 'contenders' on The Apprentice - which is why so many of their ideas will be as predictable as their hairstyles.
recommended
Customer Reviews:
My English book.......2007-02-17
This is a very helpful book on improving my english skills and how to write letters as well writing resume.
Business Communication Essentials and CD Package (2nd Edition).......2005-09-12
Best English/Writing Text I have used to date.
Book Description
THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME
Any successful leader will tell you: Giving a strong presentation is the most immediate and powerful way to set goals, form strategies, and sell your vision-to both internal and external audiences. Perfect Phrases for Executive Presentations not only tells you how to plan and deliver your address, but also provides phrases for every part of the speech or presentation. Organized by speech type and audience, you'll be walked through the beginning, middle, and end of a speech, giving you effective phrases to use. This invaluable book includes
- A detailed review of building an effective presentation for a wide variety of meetings and conferences
- Instructions and phrases for writing effective speeches for nearly 30 different groups and interests, from shareholders to commencements
- Techniques you can use to become a more effective speaker
Customer Reviews:
Perfect if it fits the bill for you.......2007-10-01
This book is too basic and repetitive for experienced presenters, but extremely useful for those who are very new to the field, lack confidence, and/or are non-native speakers of English. It presents exact phrases, even entire speeches, for a variety of situations (including formal events). This can be great jumping-off point if you're unsure of yourself in this kind of situation. Although not written for this particular purpose, the book is an excellent choice for any international businessperson who is new to making presentations to Americans and is not 100% confident speaking in English.
Extensive but tired.......2007-05-30
This work has a wide variety of phrases but many have become tired from over-use. It's a good place to start but don't look to it for fresh ideas.
Book Description
The Smaller Home offers interesting new ways of thinking about the home. Innovative and efficient use of space can make living easier, more economical, and more enjoyable. The Smaller Home includes the latest ideas for layout options, flow patterns, space conversions, creative storage, and putting technology to work. It is a useful and imaginative guide for making the most out of less space without compromising comfort, convenience, or style.
Customer Reviews:
Great book for ideas and a reality check!.......2007-02-19
This book really looks at the misconceptions many Americans have about designing a home for themselves. The book asks the potential new home clients to re-think their logic in determining what spaces they really need. It has useful charts for analyzing room and space needs and has many beautiful photos of homes.
am returning the book..........2006-12-06
disapointing, if you are looking for inventive original creative design ideas and a well laid out premise of what really makes the smaller home work - perfect if what you want is the "typical" contractor/builder design style.
The Average Size Home Doesn't Have to Be Average.......2006-08-15
Note that smaller in this book doesn't mean the really tiny homes that have been featured in a number of books lately. What Mr. Sater means by smaller is homes that are around the size of the national average, say 2,500 square feet or less.
What this book clearly shows is that in homes of average size, the home does not have to be average in layout, furnishing, function, or anything else. Instead as the author says, the home should be a perfect fit for what you need the home to be. By being a perfect fit, he means that it should have the rooms, the space, the design to suit your use of the home.
Do you entertain formally a lot, perhaps you need a formal dining room?
Do you hate television and never turn it on, you don't need an entertainment center?
Are you thinking of extra rooms for the annual visit of the kids, perhaps a pull down bed in the family room would suffice.
This is the kind of thinking that he uses throughout this book, usually illustrating his thinking by pictures of houses that he has designed. It's a great idea book.
Product Description
In The Ultimate Listing Presentation, Matt Jones covers everything from lead capture to what's not so good about the good old days to his philosophy of how to stay in business while hanging onto one's values. The book was written in response to the many requests Jones receives from agents asking how he succeeds so phenomenally in real estate.
Customer Reviews:
The Ultimate Listing Presentation.......2007-07-16
I enjoyed this book. The procedures and dialogues given are completly different from that which most real estate trainers teach. However, I must warn you that the title of the book is very misleading. The author's listing presentation is so short and simple that it only requires a few pages to explain it.
Book Description
The keys to success delivered by reps in the field
If you want to improve your sales, listen to 201 lessons from your peers and use their proven strategies to get your foot in the door and close the deal. 201 Super Sales Tips offers you an unparalleled opportunity to benefit from the experiences of 201 of your colleagues from around the globe.
From the “upside-down sales letter” to the “art of the parking-lot presentation,” this book delivers hundreds of tested-in-the-trenches strategies guaranteed to dramatically boost your productivity and profits. Through in-their-own-words stories contributed by the readers of Selling Power magazine-the world's foremost magazine for sales professionals-you'll learn surefire tips for:
- Jazzing up presentations
- Tracking down elusive prospects
- Getting prospects to return calls
- Mining million-dollar leads in overlooked places
- Becoming a power listener
- Getting past the gatekeepers
- Partnering with customers
- Staying motivated and focused
Ready to step up to a bold new level of professional excellence? Get 201 Super Sales Tips and let the experts show you how.
Customer Reviews:
Great Book for any Sales Professional.......2006-11-03
Gerhard Gschwandtner has done it again. He put together some of the best ideas from sales professionals around the globe in this book. I have been in sales for 18 years and I always pick up a couple new ideas that help me sell better from his collections of ideas.
I also highly recommend SellingPower magazine, it is a monthly collection of strategies, techquies and ideas from top sales professionals, published by Gerhard Gschwandtner.
Scott M.
Director of Marketing & Sales
Idaho
not for real salespeople.......2006-08-16
this is a good book for beginers in sales. anyone who has been in sales even a few months don't waste your time there are much better 'sales' books out there.
Product Description
WordPerfect Office X3 Essential Training with David Rivers is a video-based tutorial designed to help WordPerfect users gain a basic to intermediate understanding of this latest version of the program. David shows you how to use the powerful features in WordPerfect X3 to create a wide variety of documents—from simple letters to complex documents for publishing. The training begins with a basic overview of the WordPerfect X3 interface, then advances to cover such topics as formatting documents, printing, tables, graphics, columns, macros, templates, and much more. David also covers how to manage email, contacts, and schedules with the new WordPerfect Mail client, as well as how to create slideshows with Presentations and spreadsheets with Quattro Pro. Exercise files accompany the training, allowing you to follow along and learn at your own pace.
Book Description
Terry Irwin, a busy surgeon with a passion for PowerPoint, combines with Julie Terberg, one of only 22 Microsoft PowerPoint MVPs (Most Valuable Professional) worldwide, to provide the definitive book on presentations for healthcare workers.
Perfect Medical presentations won the Basis of Medicine category in the prestigious British Medical Association 2005 annual book prize, from a record entry of over 600 books. Praising the book on Amazon, one reviewer stated: I wish I had read this book before I started presenting! It gives the how and why on every aspect of presenting, from slide design (with templates included on CD-ROM) to image capture and manipulation, down to presentation techniques and how to prepare yourself to present at your best. The CD-ROM also includes tutorials to make sure that even the novice has understood. Excellent.'
Book Description
Following DK's bestselling Essential Managers and Essential Lifeskills series, both of which have sold more than 2,500,000 copies, the WorkLife Series covers key topics in both personal and professional life, including practical tips that will make a real difference.
Books:
- Power, Faith, and Fantasy: America in the Middle East: 1776 to the Present
- Powerful Conversations: How High Impact Leaders Communicate
- Practical Business Ethics
- Riding The Waves of Culture: Understanding Diversity in Global Business
- Schaum's Outline of Statistics and Econometrics
- Smart Talk for Achieving Your Potential: 5 Steps to Get You from Here to There
- Solution-Focused Counseling in Middle and High Schools (ACA)
- South American Handbook 2007: 83rd Edition (Footprint South American Handbook)
- Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech))
- Strategic Management of Health Care Organizations (5th Edition)
Books Index
Books Home
Recommended Books
- Business Communication: Process and Product
- One Writer's Beginnings
- Critical Concerns in Transfer Pricing and Practice
- Historia Economica Mundial: Desde El Paleolitico Hasta El Presente
- Mastering Unreal Technology: The Art of Level Design
- The Alchemist
- Osho Zen Tarot: The Transcendental Game Of Zen
- Behavioral Accounting: A Reader
- Identification and Inference for Econometric Models: Essays in Honor of Thomas Rothenberg
- Effect of Environment on Nutrient Requirements of Domestic Animals
General
| Business & Investing
| Subjects
| Books
Hoopla
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Zag: The Number One Strategy of High-Performance Brands
Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out
