Management Information Systems: Managing the Digital Firm (9th Edition)
Average customer rating: 3 out of 5 stars
  • a great overview
  • Gotta agree with the first reviewer
  • This books blows
  • Good Introductory
  • Excellent General Overview of the IT Industry as of 1/06.
Management Information Systems: Managing the Digital Firm (9th Edition)
Kenneth C. Laudon , and Jane P. Laudon
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Business & Investing | Subjects | Books
MISMIS | Industries & Professions | Business & Investing | Subjects | Books
Information SystemsInformation Systems | Software Engineering | Computer Science | Computers & Internet | Subjects | Books
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ASIN: 0131538411

Customer Reviews:

5 out of 5 stars a great overview.......2007-09-21

This book gives a wide range of information in different area in information system.
the good thing is that it include example from life where the person can understand the topic.
may some time include extra information that the begginner doesn't need, but overall the book is great.
I recommend it for people who do'n't have any backgroud in IT

1 out of 5 stars Gotta agree with the first reviewer.......2007-03-21

This book leaves me hanging. The book repeatedly talks about leaders needing to be transformational and devise a IS strategy for their organizations -- okay that's great; how about providing some insight. It's one thing to say MIS is a strategic discipline (which this books does) and it's another thing to go out and do it (which this book doesn't describe and hasn't a clue).

The books if full of manager's jargon but and is light on the details. After reading, you'll be able to sound like a manager and probably be able to do little else.

2 out of 5 stars This books blows.......2006-12-22

This book really sucks. Don't get it unless you have to.

5 out of 5 stars Good Introductory.......2006-04-04

This isn't a bad text for an introduction to management in IT. It's not technical and certainly places emphasis on managing IT infrastructures. If you're moving up from being a follower to directing and managing employees and departments, then this book may help to get you a glimpse into it.

5 out of 5 stars Excellent General Overview of the IT Industry as of 1/06........2006-01-18

I have never left a review on Amazon before (I've been a customer since 1997) and had no intention of doing so, when I initially searched this book description for some unrelated information.

However, after reading the previous two reviews related to this book I now feel compelled to give my review. Neither of the previous reviews had anything even remotely substantive regarding the actual material in the book. The only pertinent information the previous two reviewers touched upon concerned a typo. I challenge anyone to show me a 700+ page textbook that doesn't contain at least one typo.

The rest of the review pertains to the reviewer trying to grind an axe with regard to US programmers (which I am not). Maybe if he actually read the book, he would've left a different review. The other review is concerning a vendor/shipping issue.

I give this book 5 stars because I feel it is a good general overview source concerning the Information Technology industry at the time of this posting (1/06).

This book is well written and laid out in a very systematical and logical format, which allows the reader to reference the book "ala carte" style. If I want a refresher on networking or databases relating to the corporate world from a managerial perspective, this is a great source.

If you are looking to learn the latest version of Oracle or become certified in Linux, then I suggest looking elsewhere.
Essentials of Management Information Systems: Managing the Digital Firm (6th Edition)
Average customer rating: 1.5 out of 5 stars
  • Not worth your time.
  • Good for its purpose
  • deluxe RIP OFF
  • Just not worth the cost.
  • This book is a scam
Essentials of Management Information Systems: Managing the Digital Firm (6th Edition)
Kenneth C. Laudon , and Jane P. Laudon
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover

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ASIN: 0131451448

Customer Reviews:

1 out of 5 stars Not worth your time........2006-09-27

Basically I had to purchase this for a class. The book is full of acronyms and buzz words with no application. The end of chapter review is great if you just wanted to add new words to your vocabulary and be able to repeat their definitions with little understanding. This is a classic example of a text book gone wrong.

5 out of 5 stars Good for its purpose.......2006-06-14

If you need a management information systems book, this is the book you should be looking for! Its not useful for much else, however, maybe kindling...

1 out of 5 stars deluxe RIP OFF.......2004-12-20

I 'was forced' to buy this book for an MIS course. We all know how textbooks are scams anyway, but this one takes the cake. My college even had the balls to 'bundle' this with an MS Access book so we were stuck with a $170 bundle. All the info I needed to take the course was available on the website webct. If you can find a way to access that site, you don't even need this outrageously expensive book. I got an A in the course and never cracked the book. I just used the info on the website. You should try that route if you can, and forgo purchasing this book.

1 out of 5 stars Just not worth the cost........2004-10-12

This book is compulsory for a class I am in. Do what I did, don't waste your money - borrow from a library..... or find other solutions. This is way too much money for information that can be covered in other sources. The publisher is clearly exploiting the fact that it is used as a textbook to raise the cost outrageously.

1 out of 5 stars This book is a scam.......2004-09-09

My friend used Management Information Sustems: Managing the Digital Firm 8th edition. Now that I received this one I can see that 95% of of the content in the new book is identical to the one my friend has. Oh, right, the authors also added to the title the words "essentials of" Management...

I can believe the publisher let the authors publish this kind of book. A previous review says that the book is almost identical to the previous edition of the same book. Now I am saying that the book is almost identical to a different book writen by the same authors...this is outrageous.

Ah, yes. The cases at the end of the chapters are different
Managing IT as a Business: A Survival Guide for CEOs
Average customer rating: 5 out of 5 stars
  • Must Buy if Upgrading from IT Management to CIO
  • A Must-Read for Every CIO
  • Pragmatic and clear.
  • Insightful!
  • A must read for IT professionals developing a career roadmap
Managing IT as a Business: A Survival Guide for CEOs
Mark Lutchen
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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ASIN: 0471471046

Book Description

With Managing IT as a Business you'll get practical advice on how to unleash the full potential of this critical function so that companies can derive maximum benefit. It offers a proven plan for bridging the gap between CEOs and CIOs that has, until now, impeded their ability to work together in order to craft objectives, establish budget guidelines, and develop metrics for measuring IT value and success. In short, with this book as a guide, business leaders will learn how to manage IT as they would any other functional business unit.

Download Description

Typically, information technology ranks highly among most companies' top five expenditures. Yet IT continues to be one of the least understood and most poorly managed areas in business. While all executives recognize the importance of technology as a means of improving customer service and of making work more efficient, few understand how to leverage IT strategically and how to use it as a driver of business success. Managing IT as a Business provides executives with practical advice on how to unleash the full potential of this critical function so that companies can derive maximum benefit. It offers a proven plan for bridging the gap between CEOs and CIOs that has, until now, impeded their ability to work together in order to craft objectives, establish budget guidelines, and develop metrics for measuring IT value and success. In short, with this book as a guide, business leaders will learn how to manage IT as they would any other functional business unit. Through numerous case studies that outline the lessons other senior executives have learned while maximizing their IT investment.

Customer Reviews:

5 out of 5 stars Must Buy if Upgrading from IT Management to CIO.......2007-08-07

Great help for someone that has just upgraded
from IT Management to a CIO role and needed to
upgrade as well his agenda. Excellent source of inspiration
and perfect guide for a profession that is still
under transformation. Definitely a must have.

The book is focused (and written by) on world class CIO positions,
but I found it equally useful for smaller scale CIOs.
It's exactly there that it lacks some information
on the organization of smaller IT groups ( <20 persons).

If you are a CIO then buy it. If you are an IT manager
you need something else.

5 out of 5 stars A Must-Read for Every CIO.......2006-04-01

Excerpt from review on bsmDigest.com:
"Mark Lutchen's groundbreaking book continues to influence technology leaders with its vision for building mature IT organizations. As more CIOs and CEOs grapple with the challenge of applying effective management processes to their increasingly critical technology organizations, this engaging book offers very practical advice for doing it successfully. Drawing on his experience both as an actual CIO managing a large, global IT organizations and as a management consultant working with many large organizations, Lutchen delivers a clear, integrated vision for enlightened IT management."

5 out of 5 stars Pragmatic and clear........2005-06-24

I have only one simple statement - where were you Mark when I started my IT career 17 years ago? Today I would have been a CIO! I highly recommend this book for those starting out their careers in IT as it gives a big picture look to the field. Own it and refer to the clear and relevant graphics in the book.

4 out of 5 stars Insightful!.......2004-06-03

In the fall of 2003, the Harvard Business Review published an article advancing the proposition that "IT doesn't matter." The article's author suggested that because IT was now a commodity, and everyone had it, it no longer conveyed any distinctive competitive advantage and therefore, strategically, did not matter. In fact, at many companies, IT doesn't matter as much as it should - not because it is a commodity that other companies also use, but because most companies don't get every potential benefit from their IT. To advance your business agenda effectively, make IT a real part of the business. Author Mark D. Lutchen shows managers, particularly CEOs and CIOs, why IT is not fully a part of business at the moment, and what it will take to turn IT into a competitive, strategic asset. We recommend this useful, well-written, clearly organized book to anyone whose job involves decisions on IT budgets, organization, investments or strategy.

5 out of 5 stars A must read for IT professionals developing a career roadmap.......2004-03-27

This is a fabulous book for experienced or aspiring IT managers whose goal is to prepare for ascension through the ranks, especially to the CIO level. In simple yet rich language, Mark presents a clear picture of the future of the IT organization and the competencies needed in the CIO and senior team heading up this professional services operation. The examples and case studies are rich with insights. In short, this book is pragmatic and weighty, yet also highly readable and I dare say outright enjoyable. I highly recommend it as a must read for anyone who wants to develop an effective IT career roadmap. Thank you Mark Lutchen.

Joe Santana,
Co-author Manage IT
Management Information Systems: Managing the Digital Firm (10th Edition)
Average customer rating: Not rated
    Management Information Systems: Managing the Digital Firm (10th Edition)
    Jane Laudon , and Kenneth Laudon
    Manufacturer: Prentice Hall
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Business & Investing | Subjects | Books
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    ASIN: 0132304619

    Book Description

    For sophmore, junior, senior, and MBA-level MIS and Information Systems courses.

    These authoritative authors continue to define the MIS course by integrating coverage of essential new technologies, their applications, and their impact on managerial decisions.

    Managing Information Technology (5th Edition)
    Average customer rating: 3 out of 5 stars
    • MIT
    • Good book
    • You've got to be kidding me.
    • This book isn't good
    • USEFUL REFERENCE TOOL
    Managing Information Technology (5th Edition)
    E. Wainright Martin , Carol V. Brown , Daniel W. DeHayes , Jeffrey A. Hoffer , and William C. Perkins
    Manufacturer: Prentice Hall
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    ASIN: 0131454439

    Customer Reviews:

    4 out of 5 stars MIT.......2007-10-05

    too few visuals. the way the book arrange texts made me feel a bit headache.

    5 out of 5 stars Good book.......2004-05-08

    I think I have learned a lot from the book. Thanks.. It is a good book.

    1 out of 5 stars You've got to be kidding me........2004-01-09

    This is literally the worst textbook I've ever used in my entire academic career. This book is jam-packed with jargon ("utilize"), acronyms (e.g.,"ERP," a term that the book does a poor job defining), and slashes. By slashes I mean, do you know how IT consultants love to use two synonymous words when one would suffice? For example: "I love/like to go jogging/running to the store/market."

    My MIS professor was a moron, however, so it's understandable that he would choose this book. IF YOU ARE A PROFESSOR WHO IS NOT A MORON, DO NOT MAKE YOUR STUDENTS SUFFER THROUGH THIS BOOK. Thanks.

    1 out of 5 stars This book isn't good.......2002-12-15

    Consider the following statement from page 256. Here's some "early lessons" from the "new economy":

    Dot-com startups as well as clicks-and-mortar strategies can be viable for B2B for B2C ecommerce if the applications leverage Internet technologies AND a marketplace strength.

    Aren't you glad you bought the book? You ALSO need a marketplace strength to be successful, not just the Internet stuff. Kinda makes you wonder, doesn't it?

    5 out of 5 stars USEFUL REFERENCE TOOL.......2002-02-01

    I am finding this book as an extremely useful reference tool for writing my senior thesis at Rutgers University (NJ) on the Internet and B2B transactions. I find it very easy to read and useful, and some of the case studies are very interesting and helpful. Some of the other buyers don't seem to think the book is worth its price but I STRONGLY DISAGREE WITH THEM. I believe the book is worth its price.
    Systems Thinking, Second Edition: Managing Chaos and Complexity: A Platform for Designing Business Architecture
    Average customer rating: 4.5 out of 5 stars
    • Don't be afraid,
    • Managing Chaos and Complexity: A Platform for Designing Business Architecture
    • Multi-point reference, strong in all areas but very broad
    • Successful Integration of Systems Thinking "Camps"
    • Go west young man go west!
    Systems Thinking, Second Edition: Managing Chaos and Complexity: A Platform for Designing Business Architecture
    Jamshid Gharajedaghi
    Manufacturer: Butterworth-Heinemann
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    ASIN: 0750679735

    Book Description

    The first edition of Systems Thinking was the first book to develop a working concept of systems theory and to deal operationally with systems methodology. The author has been working for the last 5 years to incorporate parallel development in quantum theory, self-organizing systems and complexity theory, the sum of which is included in this new 2nd edition. He has tested these concepts with 200 executive MBA students, and also with Russell Ackoff, one of the founding fathers of systems thinking. Ackoff reported that it was the most comprehensive systems methodology he has seen.

    The 2nd edition features the synthesis of holistic thinking (iteration of structure, function and process), operational thinking (understanding chaos and complexity), sociocultural systems (movement toward a predefined order), and interactive design (redesigning the future and inventing ways to bring it about).

    Also added are the operational thinking and self-organizing aspect of sociocultural systems, with updates made to the holistic thinking and interactive design parts to incorporate recent new developments.

    * Cutting edge thinking incorporates the interaction of holistic thinking, operational thinking, sociocultural systems, and interactive design to develop an all inclusive systems methodology
    * Companion website built solely to accompany and compliment the new edition available at www.interactdesign.com
    * Operational thinking and self organizing aspects of sociocultural systems added anew, with the holistic thinking and interactive design parts updated to incorporate new developments

    Customer Reviews:

    5 out of 5 stars Don't be afraid,.......2007-08-27

    This is really aimed at the reader who wishes to work on the transformation of whole organisations. Demonstrating the multi-dimensional relationships between organisational design, performance and behaviour.

    This work has had a profound effect on my thinking and development of management ideas. It integrates many concepts into a systemic whole. I have used this book with many management teams in recent years.

    If you are venturing into the world of systems thinking then this is probably the most accessible in terms of simplicity and breakthrough applications.

    Putting these ideas into practice with your colleagues or management teams might seem a little daunting but it's the only way to learn and master the concepts which will bring deeper insight into organisational change and provide you with better solutions to some of your more persistent management issues. Don't be afraid.

    4 out of 5 stars Managing Chaos and Complexity: A Platform for Designing Business Architecture.......2007-02-18

    My company recommended that I read this book in advance of training session with the author. I scanned the entire book today. Some useful info.

    4 out of 5 stars Multi-point reference, strong in all areas but very broad.......2006-04-14

    The concepts of system thinking, enterprise architecture, business architecture are big enough by themselves to be covered in a book. Doing it all within the context of a single book is daunting and a topic that Gharajedaghi partially accomplishes.
    I read this book as part of the research I did for my doctoral dissertation, so this review will have a bit of an academic bent.

    Gharajedaghi is a strong believer in the Enterprise Architecture models of Zachman and that influence shows in his work. The book has a strong academic flavor in its use of terminology and how it describes systems thinking. Executives and consultants looking to understand these concepts will have to work at it a bit, but the work is worth it.

    A strength of this work is the fact that includes actual case studies -- something that few people take the time to do. The five cases cover a variety of industries and situations that make the principles that Gharajedaghi discusses.

    Overall, if you are a serious student of systems thinking this book is a good second level reference. Peter Senge's the 5th Discipline is the 'pop' version of systems thinking and Peter Checklund is the intermediate level and somewhat similar to this work.

    5 out of 5 stars Successful Integration of Systems Thinking "Camps".......2006-02-12

    Gharajedaghi's 2nd edition has accomplished an incredible feat - he has successfully integrated and synthesized the systems dynamics of Forrester with the systems thinking and interactive design of Ackoff. Jamshid connects Holistic thinking, operational thinking, socio-cultural models/conceptions, and interactive design into a complementary whole. Our organization has learned and is using Jamshid's methodology and it is fundamentally changing the way in which we see the world and the organizations that will be able to compete in this new "flat" world.

    If you're ready to escape the confines of linear thinking and classical science and management approaches to organizational problems, then this is your book. This book is written conceptually, not linearly, and challenges any reader who is used to over-simplified, mainstream books yet it is not an overly technical read that would be approachable only to high-level engineers and systems scientists. Those not having approached systems thinking before might be better off simultaneously working through Senge's Fifth Discipline and Ackoff's Best as primers. Be prepared to read it slowly and repeatedly - the ideas are profound when considered carefully and openly and might challenge many core assumptions.

    Having met Jamshid on several occasions, I have found him to be one of the brighest men to grace our world with a significant contribution to share - he very well may have the current "best" answer to organizational design for our times. To dismiss him as simply an "Ackoff disciple" or another guru trying to sell his services is shortsighted. Linear, prescriptive books become best-sellers that catapult authors into 5-digit fee days - Jamshid's 2nd edition isn't the stuff of best-sellers, but rather for "best-thinkers."

    3 out of 5 stars Go west young man go west!.......2005-11-17

    If this book takes you back to the source material, then it will have accomplished its goal. The book itself, lacks the finesse of it's intellectual founders. But by god do we need this book in order to point us back. The last three years have been a result of reading all the source material for the book and for that Jamshid - I thank you.

    The best of luck.
    Managing Customer Relationships: A Strategic Framework
    Average customer rating: 5 out of 5 stars
    • CS BOOK
    • The book that was missing
    • Highly Recommended!
    • Taking One-to-One marketing to the CEO's agenda
    • Don and Martha Do It Again!
    Managing Customer Relationships: A Strategic Framework
    Don Peppers , and Martha Rogers
    Manufacturer: Wiley
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    ASIN: 047148590X

    Book Description

    In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day designed to increase the value of a company by making managerial decisions that will grow the value of the customer base. The goal is to build long-term relationships with customers and generate increased customer loyalty and higher margins. In Managing Customer Relationships, Don Peppers and Martha Rogers, credited with founding the customer-relationship revolution in 1993 when they invented the term "one-to-one marketing," provide the definitive overview of what it takes to keep customers coming back for years to come.

    Presenting a comprehensive framework for customer relationship management, Managing Customer Relationships provides CEOs, CFOs, CIOs, CMOs, privacy officers , human resources managers, marketing executives, sales teams, distribution managers, professors, and students with a logical overview of the background, the methodology, and the particulars of managing customer relationships for competitive advantage. Here, renowned customer relationship management pioneers Peppers and Rogers incorporate many of the principles of individualized customer relationships that they are best known for, including a complete overview of the background and history of the subject, relationship theory, IDIC (Identify-Differentiate-Interact-Customize) methodology, metrics, data management, customer management, company organization, channel issues, and the store of the future.

    One of the first books designed to develop an understanding of the pedagogy of managing customer relationships, with an emphasis on customer strategies and building customer value, Managing Customer Relationships features:

    Pioneering theories and principles of individualized customer relationships

    An overview of relationship theory

    Contributions from such revolutionary leaders as Philip Kotler, Esther Dyson, Geoffrey Moore, and Seth Godin

    Guidelines for identifying customers and differentiating them by value and need

    Tips for using the tools of interactivity and customization to build learning relationships

    Coverage of the importance of privacy and customer feedback

    Advice for measuring the success of customer-based initiatives

    The future and evolution of retailing

    An appendix that examines the qualities needed in a firm’s customer relationship leaders, and that provides fundamental tools for embarking on a career in managing customer relationships or helping a company use customer value as the basis for executive decisions

    The techniques in Managing Customer Relationships can help any company sharpen its competitive advantage.

    Download Description

    In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day designed to increase the value of a company by making managerial decisions that will grow the value of the customer base. The goal is to build long-term relationships with customers and generate increased customer loyalty and higher margins. In Managing Customer Relationships, Don Peppers and Martha Rogers, credited with founding the customer-relationship revolution in 1993 when they invented the term "one-to-one marketing," provide the definitive overview of what it takes to keep customers coming back for years to come.

    Presenting a comprehensive framework for customer relationship management, Managing Customer Relationships provides CEOs, CFOs, CIOs, CMOs, privacy officers , human resources managers, marketing executives, sales teams, distribution managers, professors, and students with a logical overview of the background, the methodology, and the particulars of managing customer relationships for competitive advantage. Here, renowned customer relationship management pioneers Peppers and Rogers incorporate many of the principles of individualized customer relationships that they are best known for, including a complete overview of the background and history of the subject, relationship theory, IDIC (Identify-Differentiate-Interact-Customize) methodology, metrics, data management, customer management, company organization, channel issues, and the store of the future.

    One of the first books designed to develop an understanding of the pedagogy of managing customer relationships, with an emphasis on customer strategies and building customer value, Managing Customer Relationships features:

    Pioneering theor

    Customer Reviews:

    4 out of 5 stars CS BOOK.......2005-08-09

    Solid book on CS- long read!
    Many good points-
    Wish there was a cliff notes version

    5 out of 5 stars The book that was missing.......2004-09-08

    This book fills in the empty space of academic books in CRM. Most of the publications and articles I've read deal with research on the subject and companies selling their programs. In this book Peppers and Rogers compiled a comprehensive text with theory, research and contributions from other authors that are a valuable tool for the under and graduate level.

    5 out of 5 stars Highly Recommended!.......2004-08-06

    This very extensive text on customer relationship management leaves nothing unsaid or unexplained. Authors and editors Don Peppers and Martha Rogers tackle the subject with admirable organization, clarity and depth. They define every important term and do not lose the reader in marketing jargon - a rare virtue in a book about marketing. The text, including contributions from other well-known experts in the field, propounds a well-developed theory of customer relationship management (CRM) and sets out numerous examples to illustrate, explain and clarify the theory. Useful as a handbook, textbook or reference manual, the book covers - among many other core subjects - customer identification and differentiation, customer feedback, an analysis of retailing and basic tools for CRM. We highly recommend this book to service-oriented managers and executives. To form profitable relationships with your customers, first get friendly with Peppers and Rogers.

    5 out of 5 stars Taking One-to-One marketing to the CEO's agenda.......2004-07-28

    Having just finalised an e-business thesis on Online Personalization, I must say that this book is an impressive source on the strategic level for what is synonymously called CRM, One-to-One marketing, relationship marketing, etc.

    What I like about Peppers & Rogers is that they don't pretend to be the only ones to have seen this shift in customer-focused organizations (although they were first-movers in US by coining the term One-to-One in 1993). Peppers & Rogers accept readily that many other people have interesting perspectives to add. Thus, this book includes many contributions from marketing wizards like Philip Kotler, Seth Godin, Bruce Kasanoff, and Patricia Seybold.

    The book is the sixth from the authors. If you have read some of the previous publications, you'll already be familiar with their core concepts like the IDIC-model (Identify-Differentiate-Interact-Customize), as well as Learning Relationships and customer Lifetime Value.

    I believe that Peppers & Rogers' most important contribution is to change a company's focus from customer acquisition to customer retention. That is: Stop spending all you money getting new customers and start spending more on keeping and growing existing customers. This is where the learning relationships come in. The basic idea of Managing Customer Relationships, the authors concisely describe in plain English:

    The Learning Relationships work like this: If you're my customer and I get you to talk to me, and I remember what you tell me, then I get smarter and smarter about you. I know something about you my competitors don't know. So I can do things for you my competitors can't do, because they don't know you as well as I do. Before long, you can get something from me you can't get anywhere else, for any price. At the very least, you'd have to start all over somewhere else, but starting over is more costly than staying with me.

    Being a Dane, I'm proud to see the reference made on page 172 that the relationship theory can be traced back to the Scandinavian School of Relationships Management (e.g. Gronroos and Gummeson). Back in the 1980's, both were required reading in Scandinavian business schools. They often researched service firms and B2B-networks and based on this knowledge, they emphasised the contents and types of the business relationships and the required strategies to make these relationships work. It wasn't until the 1990's that CRM-initiatives took off in the United States - and usually they have been very technology-driven. Today, we all accept that you need both the relationship mindset and the technology-enabler. So the two approaches may ultimately achieve the same goals.

    Peter Leerskov,
    MSc in International Business (Marketing & Management) and Graduate Diploma in E-business

    5 out of 5 stars Don and Martha Do It Again!.......2004-05-25

    Another stellar effort by the pioneers of one-to-one. This book tackles CRM on several different fronts, and includes thoughtful pieces from a range of expert contributors. The book features both tactics and theory, including a helpful history on the emergence of CRM as a major business philosophy and some of the original research behind relationship theory. A hefty reference, and a useful one!
    Essentials of Management Information Systems: Managing the Digital Firm and Student Multimedia Edition Package (6th Edition)
    Average customer rating: Not rated
      Essentials of Management Information Systems: Managing the Digital Firm and Student Multimedia Edition Package (6th Edition)
      Kenneth C. Laudon , and Jane P. Laudon
      Manufacturer: Prentice Hall
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Business & Investing | Subjects | Books
      MISMIS | Industries & Professions | Business & Investing | Subjects | Books
      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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      ASIN: 0131330055
      The IT Consultant : A Commonsense Framework for Managing the Client Relationship
      Average customer rating: 4.5 out of 5 stars
      • its like getting $2000 training in the form of a book.
      • Discouraging
      • Over-rated
      • A great Read
      • Insightful!
      The IT Consultant : A Commonsense Framework for Managing the Client Relationship
      Rick Freedman , and Rick Freeman
      Manufacturer: Pfeiffer
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Business & Investing | Subjects | Books
      ConsultingConsulting | Industries & Professions | Business & Investing | Subjects | Books
      Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
      MISMIS | Industries & Professions | Business & Investing | Subjects | Books
      NetworkingNetworking | Computers & Internet | Subjects | Books | Data in the Enterprise | Home Networks | Internet, Groupware, & Telecommunications | Intranets & Extranets | Network Administration | Network Programming | Network Security | Networks, Protocols & APIs | Telephony | Wireless Networks
      Manager's Guides to ComputingManager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books
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      Similar Items:
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      5. How to Become a Successful IT Consultant (Computer Weekly Professional) How to Become a Successful IT Consultant (Computer Weekly Professional)

      ASIN: 0787951730

      Book Description

      Become a successful information technology consultant!

      This is the only book on the market that will teach you the crucial "soft skills" of communication, facilitation, and presentation, plus a methodology for applying IT analysis skills to meet your client's business needs. Using an organized, common sense approach based on his 15 years experience as an IT consultant, Rick Freedman presents this landmark method for partnering with clients, collecting and analyzing data, creating recommendations, and delivering business benefits to clients.

      You'll learn how to:

    • Develop rewarding and mutually beneficial client relationships
    • Help clients visualize the end product of IT systems consulting projects
    • Negotiate projects that have clear goals, specifications, budgets, and schedules
    • Market proposals to executives, managers, and users

      Plus, the accompanying CD-ROM provides you with customizable job aids for use in your own work.

      Never again will you be simply a "technician-for-hire." Whether you're a newcomer to consulting or a seasoned professional, The IT Consultant provides you with a blueprint for developing your advisory skills, providing quality services, and building successful client relationships.

      Customer Reviews:

      5 out of 5 stars its like getting $2000 training in the form of a book........2006-09-25

      This book is a bit dry in places, BUT the content more than makes up for it.
      I recommend this to any consultant. It will improve your level of thinking about what you do a whole higher level. Yes, it does have many effective "tips".

      2 out of 5 stars Discouraging.......2006-01-24

      I was disappointed in the contents of the book. Although some of the information was helpful, each chapter ended with how difficult it was to be an independent IT Consultant. Also, the book is written from a UK perspective and does not focus on many aspects that are specific to the US, including new legislation (SOX) or sub-contracting.

      3 out of 5 stars Over-rated.......2002-10-23

      This is a good book - but by no means a classic. It is perfect for its target market - geeks who don't know about business and business value and just want to read a summary of information available from more authoritive sources.

      Better books include "Managing the Professional Service Firm" or "Secrets of Consulting" by Weinberg.

      5 out of 5 stars A great Read.......2001-11-13

      I thoroughly enjoyed reading this book from cover to cover. It's a sure must for anyone wanting to understand and learn about being an IT consultant. I wish I had this book around when I was a consultant. It describes exactly what an IT consultant is, the roles & responsibilities and attributes needed for this exciting career. Face it, most jobs today are very much IT focused, and we're all into IT in one way or the other. This gets my thumbs-up!

      4 out of 5 stars Insightful!.......2001-08-04

      Author Rick Freedman spent many years as a consultant and his textbook and accompanying CD offer a lot of orderly advice aimed at both the novice consultant and the veteran consultant who wants to improve. Freedman covers such topics as the business of advice, the IT (information technology) consulting framework and developing superior consulting skills. Freedman's main argument is that consultants should train so that they can be of more help to their clients. Successful consultants, he maintains, rely more on their people skills than on their technical gifts. Freedman also gives aspiring consultants advice on how to remain competitive in securing and keeping clients. He instructs consultants to read a steady stream of periodicals and books to keep up with the vast daily changes in technology. We [...] suggest that you can use his book and CD set to find out everything you ever wanted to know about consulting - including how hard it is - but never knew who to ask.
      Information Systems Today: Managing in the Digital World (3rd Edition)
      Average customer rating: Not rated
        Information Systems Today: Managing in the Digital World (3rd Edition)
        Leonard Jessup , and Joseph Valacich
        Manufacturer: Prentice Hall
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Business & Investing | Subjects | Books
        MISMIS | Industries & Professions | Business & Investing | Subjects | Books
        MotivationalMotivational | Management & Leadership | Business & Investing | Subjects | Books
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        4. Information Systems Today: Why IS Matters (2nd Edition) Information Systems Today: Why IS Matters (2nd Edition)
        5. Intermediate Accounting Intermediate Accounting

        ASIN: 0132335069

        Book Description

        Information Systems Today, 3e, speaks directly to WHY IS MATTERS today by focusing on what every business student needs to know about IS including its leading role in the globalization of business.

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