Book Description
In e-Learning and the Science of Instruction authors Ruth Colvin Clark and Richard E. Mayerâ internationally recognized experts in the field of e-learningâ offer essential information and guidelines for selecting, designing, and developing e-learning courses that build knowledge and skills for workers learning in corporate, government, and academic settings.
Customer Reviews:
E-Learning and the Science of Instruction.......2007-01-03
(My first language is Spanish, so excuse any misspells) I have been working on delivery management, and now development, of online courses ind Guatemala since 1999, for a private university, international training organizations and government. Among all my research to learn about the topic and improve my work, this piece of literature is among the very best. It bases its conclussions on research results, it places the human being (who is the target of e-learning programs) in the center of the process and, based on that, and other aspects, it provides valuable information on what works and what doesn't, concerning teaching methodologies for online teaching and/or training programs. Though, it does not concentrate or cover management systems for e-learning program delivery, another very important issue for successful distance programs. The book is great, simple and clear. Bright!!
Valuable resource........2006-11-11
Ruth Colvin Clark continues to put out valuable resouces for those interested in multimedia education. This would be a valuable addition to any library.
Great for eLearning Designers and Reviewers.......2006-08-01
With many years of experience in building eLearning and educational software I was looking for a reference to back up my "I know it when I see it" thoughts on good and bad courseware. This book met or exceeded my expectations. I like that the chapters are shorter and that the observations are backed up with study results. The References section is a valuable collection of eLearning studies in itself. There are also useful checklists included with the book.
There are some newer technologies such as Wikis and Blogs that are not covered in the book, but since the authors focus on proven techniques with studies to back them up it's unlikely such technologies would receive a lot of coverage at this point.
If you're responsible for designing or reviewing courseware this is a very good nuts-and-bolts reference.
A book that every person in this field need to use.......2005-06-04
e-Learning and the Science of Instruction is a must have for anybody that is already a pro, or just starting out at designing web-based instruction. The authors give outstanding guidance for every step of the way, from explaining theories to the best way to set up your web site. It shows excellent illustrations of what to do, as well as what NOT to do. This book is a tool that every one in the business shouldn't be without.
Excellent practical book for practitioners.......2005-05-16
I have been designing and developing e-Learning for 6 years and this book has been wonderful to help remind me of some basics, teach me a few things, and give excellent practical advice as I continue developing. I am not one to read textbooks or non-fiction but I find this writing style very easy to read and I am able to easily apply the concepts. If you have never developed e-Learning but are studying the topic in school, this book may come across as dry and hard to read. Hold on to it and pick it up after you've been developing for a year or so and I'm sure you'll find it as useful as I have.
Book Description
An industry leader speaks out against boring, ineffective, costly e-learning and provides practical guidelines for creation of powerful, e-learning-based performance solutions.
e-Learning is emerging rapidly in schools, businesses, and at home. Millions are being invested in this new, widely available technology purported as the solution to learning challenges. Dr. Michael Allen, commonly considered the father of modern interactive learning, raises concerns about misuses of the technology, missed opportunities, and money wasted on boring, ineffective e-learning. The book offers specific, pragmatic, common-sense approaches to guide the development of successful technology-assisted learning. A free CD-ROM is packed with sample applications. Michael Allen's Guide to e-Learning enables business executives to become discerning e-learning investors and instructional designers to create meaningful performance solutions.
Customer Reviews:
Practical guide to eLearning.......2007-01-15
I purchased this book as I was beginning to design an eLearning curriculum for my company. The book was a great jumpstart to helping me structure the program, consider ways to involve the learners in eLearning, and remember to find ways to make the course material memorable. I found the accompanying online and CD-based demos to be good stimulators, too. Although I won't be using an authoring tool like the one Michael Allen invented, it was easy to take and apply several of Allen's ideas to my project.
Emphasizing the essentials.......2003-11-28
This book takes e-learning to its core mandate, that of engaging and involving the learners, so that they learn the key skills and knowledge required.
An excellent and easy read, with lots of good examples and non-examples, nicely compared side by side.
Must have for new designers.......2003-05-01
This book is a must have for the aspiring e-Learning developer. It reviews enough theory to make the point and directs the reader quickly through the logic and science of good e-Learning design.
This book directly applies to your work!.......2003-03-04
Dr. Allen is a champion of learner-centric design - and has written a refreshingly reader-centric book about the topic. He understands that learning is an "internal, personal, and ultimately individual act." His words reveal his passions and opinions in such an authentic manner that you can quickly understand his perspective, and extract points of meaning that can directly apply to your work. As a producer and designer of interactive media, I continually find his insights an inspiration.
Guidance from the Master.......2003-01-28
This book is subtitled, "Building Interactive, Fun and Effective Learning Programs for Any Company" and I think that says it all. I've spoken on the topic of where's the fun in eLearning and know that most of what I've seen is "deadly boring."
I have known Mike Allen since I worked for Authorware in the 1980's. One of the things I always regretted was not working in the MN office, as he, along with the rest of the Authorware team, conducted critiques of the work in progress being developed for customers. The few I did attend were always insightful and thought provoking. Along with being pretty scary if your work was on the agenda, because you might have to listen to bad along with good feedback. Mike Allen is a kind person, but not one to mince words when it comes to what makes up good and bad eLearning. I've also had the opportunity to attend several lectures by Mike on eLearning.
This book shares his insight on what makes good elearning, particularly from the viewpoints of motivation and interactivity. I am starting a new project with a lot of possible impact and reading his book has helped me immensely. Also, it contains several little history lessons on eLearning and Authorware that I really enjoyed. Lots of examples of good projects are discussed and included on a CD-ROM that unfortunately is not included in the book, but available for free from his website. If you are really interested in learning more on what makes good eLearning, I would definitely order it soon.
Book Description
The same people who brought you the most widely used guide to preparing for eLearning are bringing passion back to your learning and training programs. The authors culled through over 400 eLearning programs, hundreds of popular entertainment pieces, and interviews with over 100 people in widely disparate areas to answer a simple question: What will make eLearning have as much impact as popular culture? Renaissance eLearning is the answer. It has everything you need to infuse eLearning with the same magnetism and addictive powers of the typical video game, song, movie, or other form of entertainment. With this book you’ll learn:
- How to make emotion and passion as important to eLearning as cognition and intellect
- How (and why!) to empower learners to take charge of their own experience
- How to get buy-in from stakeholders for alternative and higher return on investment programs
- How to apply the same principles and techniques (including narrative and visual design) used by masters over the centuries to grab attention, foster learning, and have a lasting impact on participants
- How to get the research and information you need without relying on self-proclaimed gurus and exorbitantly priced analysts
- How to find and work with the affordable creative talent needed to make your plans a reality
Download Description
The same people who brought you the most widely used guide to preparing for eLearning are bringing passion back to your learning and training programs. The authors culled through over 400 eLearning programs, hundreds of popular entertainment pieces, and interviews with over 100 people in widely disparate areas to answer a simple question: What will make eLearning have as much impact as popular culture? Renaissance eLearning is the answer. It has everything you need to infuse eLearning with the same magnetism and addictive powers of the typical video game, song, movie, or other form of entertainment. With this book you'll learn: How to make emotion and passion as important to eLearning as cognition and intellect How (and why!) to empower learners to take charge of their own experience How to get buy-in from stakeholders for alternative and higher return on investment programs How to apply the same principles and techniques (including narrative and visual design) used by masters over the centuries to grab attention, foster learning, and have a lasting impact on participants How to get the research and information you need without relying on self-proclaimed gurus and exorbitantly priced analysts How to find and work with the affordable creative talent needed to make your plans a reality
Customer Reviews:
Best Book on Training for ALL readers.......2005-02-07
I'm a sales manager who needs to do some training not an HR guy. If I had a dime for every book I have ordered, read or borrowed and then thrown out, I'd be rich!
Most of them are either too boring or too philisophical or too academic and they all seem to be written for the training professional in the same unrealistic way.
This book cuts right to the chase and just gives me the practical tangible stuff I need right now. There's no lecturing or tons of background theory. My people appreciate it too. After reading a few chapters I passed it along to the busiest guy who never has time for training and always makes a reason not to go--or grumbles terribly when he finally is forced to attend.
His response: "If a trainer actually made something to fit what they tell him to do I would love it! I'd even promise to go willingly!"
I passed it along to our training manager and can't wait to see the results.
Finally, some fresh air and fresh ideas!.......2005-02-03
Most elearning books, training books for that matter, seem to reiterate the same stale advice. The guidance is very useful the first few times you hear it. Once its repeated with slight modification the 15th time it just makes me wonder why anyone pays to hear it.
Not so with this refreshing book. Where else do you hear authors who encourage you to question them and their advice? This is the strongest point in the book, noted especially in the chapter on Reflective Thinking.
The writers urge readers to adopt a new paradigm, one in which learning can really happen, reflective inquiry. They tell us to view every solution, every piece of advice, every institution through the questioning eyes.
Do not, they say, simply take it as a given that something has to be a certain way because it has always been that way. Dare to question it, dare to re-evaluate if it still works. In other words, dare to "find your own path" instead of adopting anothers.
Far from being some namby-pamby self-help guide, this theme is communicated through very tangible advice that is rarely seen in the elearning world. Everything from a chapter on the need to understand we are in a new economy ("The Creative Economy") to the basics of using drama to capture attention and drive long lasting learning to doing down n' dirty realistic research to get the job done fast.
This is a refreshing new spin on problem solving, which is what elearning is really doing. In contrast to other authors who say "Think outside the box to find new solutions to established problems" they say, find new problems! A great example is cited as the man who created post it notes, as we all know. The glue for post-it notes was created at least 10 years before its use. The problem at that point was how to create a strong glue. It was only when another man came up with an entirely different problem, how to have glue so non-sticky it was removable, that post it notes came to be.
I could talk for longer about the rest of the high quality and novel content but I think I have covered one of the biggest assets of this book and the reason why everyone, yes everyone should own it.
Book Description
This invaluable resource can help transform online courses into exciting, meaningful, and active e-learning experiences. 75 e-Learning Activities is filled with scores of e-learning activities and games that offer trainers and instructors a handbook for creating interactive and engaging online courses. Much like the activities and games used in traditional classroom training, these e-learning activities can be used to increase interactivity, engage learners, accomplish learning objectives, develop online relationships, promote active learning, and create learning communities. With many examples available on the CD-ROM for easy online transfer, the activities can help elaborate on course content through the use of online technologies such as chat rooms, email, or discussion boards.
Book Description
The Blended Learning Book is your users manual for implementing blended learning. It gives you a guidebook to combining the latest technologies with traditional training models to create high-impact programs that drive superior business results (not just reduce costs). Filled with real-world examples and case studies from organizations such as Accenture, BI, Cisco, FedEx, Kinkos, Grant-Thornton, IBM, Novell, the U.S. Navy, Verizon, and more, e-learning veteran Josh Bersin zeros in on What Works -- in all shapes and sizes of training departments from a variety of industries.
Download Description
The Blended Learning Book is your user¿s manual for implementing blended learning. It gives you a guidebook to combining the latest technologies with traditional training models to create high-impact programs that drive superior business results (not just reduce costs). Filled with real-world examples and case studies from organizations such as Accenture, BI, Cisco, FedEx, Kinko¿s, Grant-Thornton, IBM, Novell, the U.S. Navy, Verizon, and more, e-learning veteran Josh Bersin zeros in on What Works -- in all shapes and sizes of training departments from a variety of industries.
Book Description
Get it done fast and right!
You're busy! You don't have the time or the need to wade through the theory of a traditional instructional design book. But you do need a basic understanding of what instructional design is and a hands-on, to-the-point method of ensuring that the training and performance interventions you put into place meet the needs of your staff and your organization. Right?
Well then this is the book that you've been waiting for! If you have any involvement in training or HRD at all, you'll find this guide to understanding and creating quick and effective training designs an asset to your work. Respected consultant and author, George Piskurich has included input and commentary from practitioners and trainers in this one-of-a-kind guide. Find out how these methods are applied in real world situations and how you can put them to work for you!
Customer Reviews:
Great resource for Instructional designers.......2007-08-23
An an instructional designer, I know how difficult it can be to find good written resources on the subject, and it is next to impossible to find resources that don't waste too much time on ID history and theory.
I wanted a practical resource, and that is exactly what this book is. It explains ID procedure in great detail and stays away from uneccessary theoretical mumbo jumbo. My only criticism is that it can get wordy and repetitive at times.
This is not a book for ID students, it's a book for actual instructional designers. I learned more from this book than any other book on ID.
Very down to earth..........2007-07-06
I bough this text for a graduate course that I am taking. I really like how the author is down to earth and speaks on an understandable level. He also explains items very clearly.
Everything you need to develop instructional material.......2007-03-16
This book has more than some instructors will need, but I think all of it has potential for being very useful. For example, I am using part of it to help me improve the layout of a book, another part to help me teach trainers how to write better instructional objectives, and the rest to refresh my learning in every area.
There is still the matter of teaching in an effective way, and this book was not developed for that purpose. But having a well organized block of instruction in which each part has a purpose, and having good printed material and plenty of participant interaction, will make teaching easier. This book provides all of that in abundance. I believe it should be a standard reference for committed trainers.
Don't do it like this.......2005-10-08
For an instructional designer the author spent a lot of time going over what not to do versus what to do. I found his condescending attitude put me off. The info however is helpful, but I'm sure there is another book that can more effectively convey the information.
Comprehensive and applicable.......2005-09-30
This book has been a wonderful addition to my library. I am using it to train a couple of non-instructional designers on how to design and develop quality training. It has provided an easy to read comprehensive guide. The icons throughout the book guide those that are infrequent designers in the most applicable sections of the book vs. those that a professional ID person would need to know. I highly recommend this book.
Average customer rating:
- Not for Instructional Designers
- Packed with Knowledge!
- Modern Alchemy That Produces Some Gold
|
Designing World-Class E-Learning : How IBM, GE, Harvard Business School, And Columbia University Are Succeeding At E-Learning
Roger Schank , and
Roger C. Schank
Manufacturer: McGraw-Hill
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e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning
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Lessons in Learning, e-Learning, and Training: Perspectives and Guidance for the Enlightened Trainer
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E-learning Tools and Technologies: A consumer's guide for trainers, teachers, educators, and instructional designers
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Handbook of Online Learning: Innovations in Higher Education and Corporate Training
ASIN: 0071377727 |
Book Description
"Schank's success designing teaching software has made him a much sought after figure among businesses, military clients, and universities."
-The New York Times
The majority of corporate training programs are weak, ineffective, costly, and inconvenient for the time-pressed employees they are supposed to train. Designing World-Class e-Learning explores on-line learning--today's hottest business training topic--and explains the "learning-by-doing" approach that the author and his firm have used to develop effective on-line courses for Harvard Business School, IBM, GE, Columbia University, and other world-leading organizations.
Roger Schank, a leading E-learning guru and innovator, demonstrates steps and strategies proven to excite employees, make them want to learn, and decrease training costs while increasing productivity. Schank's approach to E-learning involves:
- e-Learning by doing
- Encouraging learners to fail--and learn from failure
- Just-in-time storytelling from experts
- Powerful emotional impact
Customer Reviews:
Not for Instructional Designers.......2005-01-25
Designing World-Class e-Learning did not meet my expectations-so by Schank's definition, I must have learned something. As an instructional designer, I found it infuriating. Schank preaches, full-pulpit preaching, his perspective on effective training solution by bashing public education, university education, professional trainers, and professional instructional designers. What Schank does do is try and sell you his team providing eLearning solutions for your business. These solutions are excellent approaches for performance improvement, as seen in the case studies. They are ideal for uptraining. I am not yet convinced it is the right approach for new hire training. He also compares the "right" way of learning to that of a child, having expectations fail and changing one's mental models as a consequence. Since adults have some learning skills developed beyond that of a pre-schooler, I felt this was a limited basis of argument. Schank tailors the process, including evaluation, to his premise of what is "good" training. Unfortunately, he does not provide the tools or explanations so that the reader can also put into practice these ideas. Dr. Schank, my one question is, "If Learning by Doing is such an intrinsic necessity for effective learning, why does the reader never have any engaging opportunity to do something?"
Packed with Knowledge!.......2003-04-11
E-learning expert Roger C. Schank describes the secrets of a good e-learning program. He emphasizes using e-learning to train in-house employees, although his methods could work in any setting. Schank clearly establishes the basic principle that makes e-learning work: learning by doing. He outlines methods using scenarios and simulations that permit the learner to put new ideas into practice immediately. He's a little too fond of failing and trying over as a learning method, when one might learn just as well by studying others' failures and successes. However, he supports his approach with education-based examples that demonstrate how children learn, along with an inside look at IBM and GE programs. Visuals in the book show the computer screen in a teaching mode as displayed to the user, so you see how your e-learning material should look, whether on a Web site or on a local intranet. We from getAbstract recommend this solid hands-on instruction manual for training and development managers, and for those who are building e-learning experiences.
Modern Alchemy That Produces Some Gold.......2002-02-04
For masochists who can only learn from their own mistakes, this book provides the best way to teach them. Roger Schank's methods create temporary results that can help people react well in a situation but can limit a persons ability to think ahead avoid problems and communicate issues and solutions appropriately.
Schank's "Sink or Swim" approach of leading the learner to failure encourages educators to be clever and sneaky about the way they craft their training. He warns against telegraphing your punches to the learner. His methods manipulate peoples fears to get them to do what he wants them to do. The golden rule of education is to respect the pupil and Schank unfortunately treats learners with more contempt than he claims traditional methods produce.
The good news is there is plenty of useful insight and examples that aren't covered in other books that I know of. I have mixed feelings because I like so much of what he points out that is wrong with most training and education today. I am also in agreement on how he stresses the importance of good stories and examples and I'm in the car with him right up until he locks the doors, floors the gas and steers the car off a cliff.
Like many alchemists, Schank really believes in his methods to turn base metals into gold and is unyielding in his opinion that all other methods are worthless. He uses only the worst case examples of traditional training methods to reject the educational establishment while using the most idealistic examples to promote why he is the only one who can teach people anything. Thank god, he was there to help Enron communicate issues better to their employees. See the case study on page 44 "e-learning at Enron".
Schank's basic philosophy is that people can only learn from their own failures. He states, "Real thinking never starts until the learner fails." This is a serious flaw. Not many of us would survive if it were true. Learning from our own mistakes is how we keep from falling behind but learning from others mistakes is how we move ahead. And this is what traditional education methods can accomplish, if they are done correctly.
Schank states that "Small children are failure machines, failing hundreds of thousands of times before they learn." He seems to think this is okay and that's the way it should always work. But, most children don't need to be run over by a car to learn not to play in the street. Most children don't need to poke an eye out to learn not to run with scissors.
Schank continually refers to flight simulator training as the ultimate way to educate because pilots are immersed in a completely realistic three dimensional environment. But flight simulator training is just one part of a larger effort that pilots go through. If he would bother to follow up on this a little more, he would find that the FAA and the major airlines discovered a big problem, some time ago, with too much reliance on simulator training.
The problem is that people don't like being set up to fail. When this happens they begin to blame the computer training and don't take responsibility for the failure. The significant changes that have been made include providing more preparation of presentational information and guided practice before pilots enter the flight simulators.
Schank brags throughout the book about how people get through his training courses and graduate classes without learning anything new but that they know how to do something. Well, that just doesn't fly in most of the world. The reason you teach people a certain process and test for knowledge instead of just how to do something is because people tend to take short cuts that may seem productive in the short term but can get other people killed or in trouble. Schank's programs teach people to figure their own way to accomplish a goal. Who cares how they get there? Well sometimes, the Justice and Treasury Department care how you get there, often the news media care how you get there and usually your co-workers care. Ask the ex-employees of Enron whether they care.
Schank couldn't find any psychological research to support his theories, so he made up his own and refers to his own books for support. If you read a broader selection of books than what he recommends, you'll find that most research supports that people consider motivation to be a personal responsibility while they perceive de-motivation to be the responsibility of the system or person they work for or learn from. This means you can pump people up or scare them for a short period of time but ultimately people motivate themselves. However, they are quick to blame the system if you trip them up.
Schank's entire methodology is based on artificially imposing failure on people, to motivate them to learn. When you set someone up to fail, you may teach them not to repeat a mistake but they will become increasingly resistant to this form of training and will begin to blame the system for their failures.
Schank's psychology and methods are at odds with human nature but while Schank rejects all traditional methods of training and education, like multiple-choice tests and Instructional System Design (ISD), I can't reject all of his experience. Overall, he is too extreme and dangerous for me, but like all good agitators, he provides a unique perspective and makes some good points because he has so passionately pursued how to educate people.
Reading this book has been good for me if only to provide a backdrop and comparison to what I am currently doing. Writing this review has helped me deal with the snow storm that people like Schank stir up. There is actually a great deal of valuable information (knowledge) in this book on real corporate case studies, using stories, examples and gathering content that you won't find elsewhere. I just recommend being very careful how you apply it.
Average customer rating:
- Must-buy for 'Pedagogist-Technologists'
|
Web-Based Training: Designing e-Learning Experiences (With CD-ROM)
Margaret Driscoll
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E-learning Tools and Technologies: A consumer's guide for trainers, teachers, educators, and instructional designers
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e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning
ASIN: 0787956198 |
Book Description
This all-new edition of Web-Based Training is filled with practical charts, tables, and checklists that shows you how to design winning training programs for delivering instruction on the Web. Well grounded in the time-tested principles of great instructional design and adult education, Web-Based Training takes a step back from the whirlwind of technical guides and offers a extensively-researched handbook. For everyone seeking to learn more about the subject, Driscoll gives you illustrative examples from a wide range of organizations large and small and the book's CD-ROM contains a strategic presentation with eighty slides and has helpful links to the World Wide Web.
Customer Reviews:
Must-buy for 'Pedagogist-Technologists'.......2002-10-26
The people in the e-learning industry could be divided largely into three camps - the Pedagogists, the Technologists and the Pedagogist-Technologists (people who bridge the two apparently divergent worlds). :-)
IMHO, Dr Margaret Driscoll is a Pedagogist-Technologist - a wonderfully excellent one! After ploughing through dozens of good and not-so-good books on e-learning, I find this book (which I borrowed from a campus library) a treasure trove. I strongly recommend this book to any serious e-learning practitioner (novice or experienced) who is looking for succinct and practical information, as well as pedagogically and technologically sound tips - this book is loaded with summaries, templates, worksheets, and more.
Book Description
Don't design e-learning programs from scratch-use this book to adapt your instructional design expertise to the demands of this new technology. Receive step-by-step guidelines, discover solutions to key challenges, and learn how to balance the educational needs of your learners with the practical constraints of e-learning.
Customer Reviews:
Outstanding roadmap for departments moving to e-learning.......2003-01-17
It's been difficult to find a clear and thorough guide to recommend to clients and students who are working to move their corporate training areas to e-learning. This is an outstanding step-by-step guide written in a clear and accessible style. Even if you have never approached an e-learning project, you will learn where to start, what to consider, and how to proceed from beginning to end. Start with this one! I highly recommend it to my clients and students.
Book Description
Internet and intranet technologies offer tremendous opportunities to bring learning into the mainstream of business. E-Learning outlines how to develop an organization-wide learning strategy based on cutting-edge technologies and explains the dramatic strategic, organizational, and technology issues involved.
Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses:
• Requirements for building a viable e-learning strategy
• How online learning will change the nature of training organizations
• Knowledge management and other new forms of e-learning
Marc J. Rosenberg, Ph.D. (Hillsborough, NJ) is an independent consultant specializing in knowledge management, e-learning strategy and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International.
Download Description
Learn what companies like AT&T, Cisco Systems, Dell Computer, IBM, Lucent Technologies, Merril Lynch, Prudential, and U S West and others have accomplished with e-learning.
Customer Reviews:
Excellent!!!.......2003-12-13
This book is a must!!! It is an essential approach for understanding eLearning beyond the myriad of applications and placing it as part of a wider framework.
Knowledge Management = Learning Organization 2K.......2001-11-16
Marc Rosenberg is the Peter Senge of Knowledge Management. He builds on the key aspects that Senge acknowledges as key competitive aspects of organizations that need to learn, adapt, and stay solvent. He starts from identifying the difference between instruction vs information and the fact that so many times organizations get caught up in the "who" and the "how" instead of the "what" and the "why." For any trainer this book was interesting from the standpoint of how he defines different levels of knowledge. There are some key graphics and useful charts that help one grasp the complexity of e-learning. I started reading and thought it would be more about on-line learning, but he really took it much broader quickly. On-line learning is only a drop in the bucket of uses for the intranet. As much as we have out there he points out that there is much more to be saturated. Technology is a useful modality that can complement and enhance existing training. There was no threat to the training industry in his book. Training is still essential--but it needs to accomidate the information age and be much more timely, flexible, relevant. The one criticism I have is the fact that he doesn't address the fact that some people still need to have the classroom experience. There is the framework that you can increase aquisition of information, but if some of the psychological aspects of employee needs are not met--you get a drop in productivity, employee satisfaction and employee retention. There is still a lot to debate but he makes a compeling case regarding e-learning and knowledge management.
Packed With Knowledge!.......2001-09-20
Author Marc Rosenberg provides one of the first books devoted to strategies for developing organization-wide, online learning. He goes beyond the obvious technological challenges of Web-based training to explain that technology and content are meaningless without a culture of learning. But creating this culture means confronting dramatic strategic, organizational and political issues. In this roadmap for building and sustaining a learning culture, Rosenberg offers an essential balance between the structure of e-learning (design and technology issues) and its implementation (acceptance and support issues). His book is an impassioned wake-up call to all executives who are concerned about the future of their organizations. To begin building your company’s culture of learning, ... arm yourself with this practical, yet philosophical, manual — a weapon for professionals on the front lines of the revolution in workspace learning.
good overview and introduction to elearning.......2001-06-29
The author brings a good overview and sense of sincere understanding to the elearning space. The book does any excellent job of arming the internal champion of elearning with the data required to show the executive team the importance, value and return on investment.
E-Learning Review.......2001-04-13
This book walks the reader through all aspects of elearning, from the human side of learning theory to the technical side of capability development and deployment. This was an excellent starter book that covers all the bases when it comes to the subject of elearning. The index clearly presents all of the content so the book may also be used as a quick reference guide where the reader can focus only on those areas of interest.
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