Book Description
This innovative approach -- blending practicality and creativity -- is now in full-color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools,
Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
Customer Reviews:
Should be a standard in schools........2007-09-23
This book should have be required reading for any graphic designs school. Being a graphic designer myself, I must say that this book is a valueable tool to sellings and building strong brands. It would have been great to have in school.
Truly a great read!.......2007-08-27
I am in the brand-redesign phase with a local brand/identity designer and purchased your book for additional guidance. It is a truly a great read!
Great Client Education book.......2007-08-02
This has wonderfully designed graphics and charts explaining the identity design process. This is a really good client education book, explaining the design process, why they need design, what identity design consists of, etcetera. I was looking for a book like this to explain to clients why they need identity design, what good it does, what it consists of and why their company cannot do without it any longer.
I also think it would be a good book to use to explain to family members, friends and neighbors "what you do." It would be a good book for someone who wants to start their own graphic design business, who is considering graphic design as their field of study, or who wants to convince others that graphic design is important. I recommend it highly for MARKETING professionals and those in ADVERTISING.
You big, giant companies that have lots of mulah can give this away as a gift to your clients, or use this as a book to set on a coffee table in the waiting room or something. But I am going to use it to explain to clients why identity design is important.
This book is not good for teaching graphic designers about creating brand identity. It is stuff we graphic designers were practically born knowing. But if you are a graphic designer who wants brand identity jobs, get it! It will help you turn your potential clients into clients.
The Bible of Branding!.......2007-07-30
I boght this book hoping it would be useful for me in creating a brand for my new company, I must say the book has been a fantastic tool for this purpose!
The book is full of practical examples and shows you in a step by step process how to create and build a brand. If you a building a company and/or launching a product branding will be the key to success. this book is a great tool!
It's just fine.......2007-07-16
Another compendium of conventional marketing advice and wisdom. Better- written than some, more thorough than others. A good beginner's text.
Book Description
Clear, concise, and accessible, this practical guide will give readers an unprecedented introduction to the fascinating world of Intellectual Property, one of the hottest and most misunderstood topics among business owners, inventors, and anyone with an idea. Frederick Mostert, one of the world's foremost experts, will help readers understand how, why, and when to protect their ideas and inventions.
Customer Reviews:
Great reference tool for marketing professionals.......2007-05-17
This is a very expert guide in a very accessible form. It has great information in a friendly easy to access format that is very helpful for clarifying complex issues. I think this is a good tool for anyone who owns their own business or is a marketing professional who deals with intellectual property issues.
This makes it easy to understand the difference between trademarks, registered trademarks, copyrights, and various patent types.
You won't file a patent tomorrow, but you will have a much better idea of how........2007-04-14
This was a really great read. The book doesn't lay out a step-by-step method for filing patents or trademarks, but I think it is a lot more useful than a book like that.
The book gives a great detailed look at what each creative protection (patent, trademark, and copyright) can do for you. It does a really good job of explaining the protections, the requirements, and when each is appropriate. It also has a lot of great pointers on how to maximize your benefits and what to do when your rights have been infringed upon. I highly recommend it to somebody who does not know much about these areas and would like to know more. It is a great start into the world of idea protection. A quick read and really easy to understand.
Everything You Need To Know.......2007-03-23
When does a great idea turn into a personal fortune? How about when you hit the "send" button? Whether you're a novelist, inventor, a blogger or someone with the best chili in your town, today's technology makes it possible for the innovator toiling away in a kitchen or a garage to become an international marketer. It's also the perfect opportunity for your idea to become someone else's fortune. And that's where Mostert and Apolzon come in. They are two of the world's top intellectual property lawyers and, without a sentence of legalese, they define the major forms of intellectual property, dispel myths and tell you what you can do to register and keep your idea your own. The book is also colorfully illustrated with case histories of how products from Coca-Cola to Velcro became household words and how they stay that way. If you're thinking maybe your recipe or poem or song should be shared with the world, save yourself a lot of aggravation and put this book on your shelf.
I love this book! It shows you how to protect your work.......2007-03-22
I really love this book! It explains in plain English how to protect your creations, whether they are artistic or useful. I sent it to a friend, whose brother invents all sorts of handy little gadgets, and he uses it. I sent it to my mother, who is a painter, and she uses it. I also sent it to a friend who writes how-to manuals, and he uses it! The book is easy to understand, and it's full of wonderful photographs and entertaining examples of the use of trademarks, copyrights, and patents. I never thought learning how to protect my work could be so interesting!
Book Description
The Literary Law Guide for Authors provides essential information about copyright and trademark law. The text and illustrations teach authors how to protect their work and how to avoid common pitfalls associated with writing that may expose a writer to legal liability.
This title breaks down complicated boilerplate language most commonly included in publishing contracts and analyzes the clauses from the author's perspective.
The Literary Law Guide for Authors includes valuable forms commonly used by authors, including forms to register copyrighted materials and to engage the services of artists and other independent contractors on a work-for-hire basis. Also included is a sample publishing contract form with commentary and a list of references to obtain supplementary information.
The Literary Law Guide for Authors is an indispensable writing tool for all writers. A successful writer is an informed writer who understands the legal advantages, disadvantages, and intricacies involved in the business of writing.
Customer Reviews:
Insightful and Effective.......2007-06-03
Insightful and Effective would be the best two words to describe the advantages of this book. This book lays out literary law in a non-complex way that is very easy to grasp. Dangerous publishing coups could be avoided by implementing all of the book's stratagies when applicable. The details about electronic rights has really enabled me to see the full value of my children's books. Since reading the book, I surveyed many author friends of mine who unbeknownst to them, had signed away valuable electronic rights that their publisher stand to make a bundle on. Also, being told the vast difference between copyrights and trademarks saved me a lot of money that I would have spent needelessly on protecting my products when in fact I had already taken the proper steps. This book takes the paranoia out of negotiating with publishers and has taught me the precious lesson of knowing that everything is truly negotiable, especially when it's your property at stake. I tell everyone I meet about this book.
Certainly a book for the shelf of an author, small business owner who write publications, and infopreneurs!.......2007-04-14
I thoroughly enjoyed reading this book. I think it does a wonderful job of describing the law and legal issues that an author should know about if they are going to take full advantage of their work product. Knowing the information contained in this book will most assuredly help a small business owner who creates publications to market her company and/or to provide herself with credibility. Definitely a must read for any infopreneur, too!
Interestingly the subject matter included in this book is fairly simple on the grand scheme of things regarding the law. I don't remember a course at either of my law schools that focused on this material. There certainly was a course on Intellectual Property, but that subject is larger than what this book covers. That course covers the real meat of intellectual property: Patent Law. Authors don't need to concern themselves with that subject.
My favorite parts of the book were chapters 2 (Copyright), 4 (Fair Use & Permissions), 7 (Trademark), and 10 (A Brief History of Intellectual Property). I'm glad chapters 3, 8, and 12-14 were included, too. Those talked about how to apply for IP protection with the US Copyright and US Trademark offices, as well as basics about the law of contracts and agreements.
I also enjoyed poking around the Net to learn a bit about the author. I only did this because of the way the author wrote her book. She included herself as part of the book's content. She is a somewhat young attorney who has an athletic background and clearly a drive to be a successful entrepreneur. The world would be a better place if there were more women like her.
I would have enjoyed the book more if it had not been ALL law. For example, while it is true that an author gets substantial protection from registering her copyright so she can sue and get damages. Most writings don't merit filing for such protection. I think it should have been pointed out that some writings don't really need the full range of protection, while others certainly do. If I write a 10-page ebook that helps me market my Web site. Do I really care if someone steals that from me? Probably not. But if I write a 170-page booklet that I sell at my seminars and workshops, then I better register my copyright because some real effort went into that publication and my seminars need it for credibility. I'd be at a loss if someone stole it. Things like this could have been included in the instant book being reviewed to make it better. 5 stars!
Understand Legal concepts easily with this book!.......2006-06-28
I had the absolute pleasure of meeting Tonya Marie Evans at the Book Expo of America in Washington DC this year and she is a smart, enthusiastic, driven woman. This book should be required reading for anyone wishing or thinking about writing and publishing a book. This book will help you understand the process in plain english. This book clearly explains complicated legal issues, offers examples and answers your questions. This is a book you will want to keep on your desk and refer back to again and again. I recommend this to each person who sends me a book to review or asks me any type of publishing question.
Well-written, to the point and organized!.......2004-09-28
Literary Law Guide for Authors is my 'gold medal'. I treasure this well-written and VERY easy-to-read book! I've written (self-published) a children's book and currently writing a spiritual anthology. In both cases, I desperately needed contract forms and from searching the internet and communicating briefly with the author, I ordered this book. The forms section (in addition to the CD) included every bit of information I needed to create and provide a professional looking contract. I just can't say enough of this book. TIMELY. WELL-WRITTEN. INFORMATIVE.
buy it!!!
Invaluable Resource All Writers Should Invest In.......2003-12-06
Finally, here's an all-inclusive, easy-to-understand book about issues of intellectual property, copyright, trademarks, online works, the Fair Use doctrine, contracts, agreements, and more. By using helpful symbols and clearly written descriptions, these legal experts provide, in one volume, a wealth of information critical for authors to know. With a little patience, anyone can understand the information the Evans attorneys provide.
They also cover issues such as privacy, domain names, a brief history of intellectual property law, and information about pending legislation. I found the section on agreements for Publishing, Collaboration, and Licensing especially helpful. I did not realize that each book also comes with a CD-ROM containing sample forms and contracts-an extra added bonus that makes this book an invaluable resource all writers, new and experienced, should invest in. Highly recommended.
Book Description
Clear, comprehensive advice from an intellectual property lawyer--for every artist, inventor, and small business owner.
Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:
€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
Customer Reviews:
Excellent Coverage of the Subject Matter.......2007-09-24
This is a wonderful book. For starters, it's well written, nicely organized, and easy to read. Just as important, it's targeted to entrepreneurs and does a great job of focusing on the issues that relate to starting and growing a new business venture -- rather than simply covering the technicalities of patent drafting, for example.
Perhaps the most valuable contribution this book can make for most entrepreneurs, especially those involved in technology-based ventures, is that it provides a strong foundation for conversations with an attorney. At the end of the day, most of us rely on the expert counsel of a patent attorney (or corporate attorney specializing in licensing transactions, for example). Being prepared to ask the right questions, present the relevant information, etc. is invaluable. It is also cost-effective. Beyond the simple fact that you'll learn a lot by reading this book, if you're using (paying for) patent counsel in any US city this book will pay for itself in about 10 minutes or less.
Steven K. Gold
Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
Common knowledge stuff.......2007-09-12
I was hoping to learn some really helpful information about licensing, but I was disappointed finding that the writer only scratched the surface. I learned more in a 15 minute conversation with an attorney.
Comprehensive and Fun.......2007-06-28
This book provided a very enjoyable read, as well as comprehensive information that every inventor and entrepreneur would find useful. It answered my questions about the law, and allowed me to really understand how IP law applies to small business, artists, inventors, etc. The tone of the book is very entertaining, and to the point, which makes for a good read.
This book is not a patent cookbook, but rather an excellent reference that allows its readers to really understand the big picture of intellectual property, and how it affects them.
Not of much use.......2006-11-03
There was very little useful information in the book about the details of obtaining patents or trademarks - a lot of legal definitions and the like but few nuts and bolts for anyone looking to apply for them.
My View of The Entrepreneur's Guide to Patents, Copyrights,Trademarks, Trade Sectrets, & Licensing.......2006-08-09
Attorney Jill Gilbert has given us a well written, well researched, highly informative, and easily understandable book on patents, copyrights, trademarks, etc. There is something for everyone, be it businessman, artist, musician, or entrepreneur.
Amazon.com
Face it: It's not enough to simply have a good idea for an invention, build it yourself, and expect to retire to Millionaire Acres. It doesn't work that way anymore, if it ever did. Here's a meticulous guide to the process of documenting and bringing your inventive ideas to the marketplace written by a successful inventor and a longtime patent attorney. All you would-be Thomas Edisons should have this book in your library.
Customer Reviews:
A Superb Book.......2006-01-24
One of the biggest mistakes inventors make is the failure to maintain adequate records for their inventions. This is often due to not understanding the vital importance of proper records from the standpoint of the U.S. patent laws. The law mandates that only the first and true inventor shall receive a patent.
The Inventor's Notebook is primarily designed to provide the inventor with the records you will need to legally prove you are the "first and true inventor". Please note that it does not offer legal advice. Only your patent attorney or a patent agent can advise you as to the current state of the law with regard to your specific invention. Also, to better understand and appreciate its purpose, you should also read and study a good up-to-date guide to patent law, such as David Pressman's Patent It Yourself.
In addition to providing the means to prove you are legally the first to invent, the Inventor's Notebook provides you with guidelines for making decisions regarding patentability, commerciality, and whether other paths could be taken -- e.g., keeping your invention a trade secret. The book is divided into four main parts -- a work diary, legal protection, marketing and financing.
The work diary section gives you examples of how to record your invention with regard to its conception, purpose, description, operation, novelty, prior art and what the advantages of your invention are. It stresses the importance of drawing a line through blank sections to prevent others from later claiming material was added after the page was prepared, dated and witnessed. Entries must be made in ink and pencil sketches should be photocopied. The proper method for adding photos is also given.
The legal section explains the importance of and how to make a prior art search. The term, "prior art", in patent law means any material that can be found that was on record before the date you conceived your invention and that might be used to deny your right to a patent. This includes prior patents, magazine articles, technical journals, books, catalogs, etc.
The legal section includes pages for the recording of contacts made while developing your invention with emphasis on securing confidentiality agreements to protect your invention. It also stresses the extreme importance of the "one year rule", which requires that you must file your patent application within one year of the date on which you first publish, publicly use, sell or offer your invention, or any product that embodies same, for sale.
The marketing section notes that you should avoid the trap many first-time inventors fall into -- namely, spending vast amounts of time, energy and money on your invention before checking out its commercial potential. It also warns of the very common trap of paying money to an "invention developer" who, quite often, cannot even furnish the names of any successful clients. The book provides a list of 34 positive factors and 21 negative factors for evaluating your invention.
The marketing section also contains "Potential User Survey" forms and some recommendations for doing market researching. Also, it contains forms for recording your own study of "Relevant Market Trends" and a list of questions you should ask yourself regarding forming a decision as to manufacturing it yourself, distributing it yourself or selecting companies to do it for you. In addition, four pages of information regarding Internet Web pages useful to inventors are provided. This includes "A Cyberpreneur's Guide to the Internet". Today the Internet not only provides vast amounts of information but it also can be used to promote your invention.
The financial section contains guides and checklists for your budget estimates and for selling your invention or for seeking capital.
The back of the book contains lists of publications about patenting, business and books of interest to inventors. Also in the back of the book are tear-out copies of a "Consultants Work Agreement", "Proprietary Materials Agreement", "Positive and Negative Factor Evaluation Form" and a "Universal License Agreement Form". In addition, a six-page glossary is included covering 13 functions such as springs, shape, optics and fluid flow. This can be a great aid when you are at a loss of words to describe the parts and functioning of your invention. It clues you in on the terms patent examiners most often see. Using these terms will also make your invention more understandable to your patent attorney or agent.
This is a superb book. Every serious inventor should own a copy. The price is very low and its value to you is very high. It is simple to understand and is without the "legalese" some authors use to impress readers.
Inventors notebook contains mostly worksheets........1999-12-31
Yes, this is a very good book. To the point, with much useful information. It IS A WORKBOOK with mostly blank forms to document your invention. It does not have the volume of information I was expecting. I do think it is a good book though, just don't buy it as a first book. It was printed as a companion to "Patent it Yourself".
Book Description
If you plan to use any copyrighted material for your own purposes, you need to get permission first from the owners of that work. If you don't, you could find yourself slapped with a lawsuit.
Getting Permission tackles the permissions process head on. It shines the light on whom to ask for permission, as well as when -- and how much to expect -- to pay for permission. Comprehensive and easy to read, the book covers:
*the permissions process
*the public domain
*copyright research
*fair use
*academic permissions
*the elements of a license and merchandise agreement
*the use of a trademark or fictional character
*and much more
Getting Permission includes agreements for acquiring authorization to use text, photographs, artwork and music. All agreements included as tear-outs and on CD-ROM.
The 2nd edition of this essential book is completely updated to reflect the latest laws and court decisions. It also covers new directions in permissions rules, such as the "CopyLeft" movement and Copyright Commons.
Download Description
Whether creating a web site, an anthology, or materials for a class, artists and educators of every stripe need to copyright. No, this doesn't mean pulling an all-nighter at Copy Hut. People who plan to use any copyrighted material for their own purposes need to get permission first from the owners of that work. If they don't, they could find themselves face to face with a lawsuit. Getting Permission, written by intellectual property expert Attorney Rich Stim, tackles the permissions process head on, explaining when authorization for the use of copyrighted materials is needed. It shines the light on who to ask for permission, as well as when-and how much-to expect to pay for permission. Comprehensive and easy to read, the book covers: · the permissions process-including authorization to use text, photographs, artwork and music · the public domain · copyright research · fair use · academic permissions · the elements of a license and merchandise agreement · the use of a trademark or fictional character · and much more. This cutting-edge book, the only one on the market to cover web site permission, includes agreements for acquiring authorization to use text, photographs, artwork and music. It also provides information for web site owners, such as hyper-linking agreements and Internet research suggestions. A must for the new millennium, Getting Permission will help readers obtain rights, permissions and clearance-and stay out of legal hot water.
Customer Reviews:
A Must-Have Reference for Anyone Unclear about Copyright Issues.......2006-05-25
This is an excellent, time-saving reference that explains the process of "getting permission" in plain language and demystifies most of the myths and assumptions surrounding copyright issues. The author goes beyond giving general advice on how to get permission by providing step by step instructions and easy-to-use forms. This book should be read before starting your creative work...it'll inform you of what's legal and what isn't.
Great Reference! .......2005-10-24
There is a lot of information in this book, lots to read and it is very in depth on the subject of copyrighted materials. What is very convenient is that the book includes a CD which has all of the forms that you will need to seek permission for various copyrighted materials. There are few books out there that will answer so many topics related to this subject in the detail that it does.
Amazon.com
Say that you've come up with a really nifty idea for a gizmo that would improve the lives of every human being on Earth and probably turn you into a gadzillionaire, too! Before you get too far into the fantasy, you need this extremely detailed and comprehensive guide to the process of getting a patent. This is not a small book, but it contains everything you need to know, including a lot of things you probably don't KNOW you need to know. Very detailed, with examples of forms you'll need, addresses and marketing advice, this is the complete guide you'll need to navigate this complex process from square one to gadzillionaire-ness!
Book Description
Patent It Yourself is the world's bestselling patent book, recommended by patent attorneys, inventors, librarians and journalists.
Patent attorney and former patent examiner David Pressman takes you, step-by-step and in plain English, through the entire patent process, from conducting a patent search to filing a successful application.
Patent It Yourself also covers:
*documenting the invention process
*successful marketing strategies
*foreign patent rights
*assigning and licensing your invention to others
*infringement
*and much more
Thoroughly updated, the 9th edition of Patent It Yourself provides revised rules for drawings and photo submissions, new rules for patent applications, new and updated websites, expanded coverage of the 18-month publication rules and much more.
Whether you're new at the inventing game or a grizzled veteran, Patent It Yourself will save you grief, time, and most importantly, money.
Download Description
"Celebrating 20 years of success! Patent It Yourself is the world's bestselling patent book, recommended by patent attorneys, inventors, librarians and journalists. Patent attorney and former patent examiner David Pressman takes you -- step-by-step and in plain English -- through the entire patent process, from conducting a patent search to filing a successful application. Patent It Yourself also covers: documenting the invention process successful marketing strategies foreign patent rights assigning and licensing your invention to others infringement and much more The 10th edition of Patent It Yourself is completely updated and revised, providing the latest USPTO filing rules, as well as new amendment rules, mailing rules and fees. It also covers the new European Patent Office and Patent Cooperation Treaty rules. Whether you're new at the inventing game or a grizzled veteran, Patent It Yourself will save you grief, time, and most importantly, money. "
Customer Reviews:
patent it yourself ..if you have the money.......2007-10-22
This book was very helpful and i learned alot...This book has all the answers....i just wish i actually had the money to patent it myself...I have a great idea but unfortunately i will have to sit on it for a while
An excellent publication.......2007-10-05
I am living proof that one can get his/her US patent application allowed by using the step by step instructions of this book. I never talked to a patent attorney except the examiner and do not have a legal background (especially the US legal system since I am not even an American), but still managed to get my patent.
Of course, you must always do your best to keep yourself abreast of any new rules which do happen often enough. But the USPTO's web site provides everything you need to know. You just have to make the effort. By all means, I am not saying that it is easy, especially when you come to the issue of unobviosness. What I'm saying is that if you study the book well and put your mind to it and have a good idea, you can get it patented without the help of a patent attorney.
The book is that good.
A must have for the mad scientist.......2007-10-04
I have too many ideas and not enough time or money. Having the this book explains much of the patent process in precise and clear fashion that it saves me from going more mad. Every patent lawyer will tell you have an idea that can be patented,for a price of course. For very little cost one can learn, do your research and figure out whether or not you have a good idea. The book also explains how you do not always have to have a patent in order to make your money. I have an edition from 10 years ago, just bought the updated one and there is even more info, a great buy.
Don't Even THINK of not buying this book!.......2007-09-20
If you have any interest in pursuing a patent, whether you do it yourself or have an attorney do it, you MUST read this book. I have a stack of "inventor" books and patent books, and this one really stands head and shoulders above the rest. It is so comprehesive, and so clearly and well written, it might be all you need. Read it, underline it, and read it again. Even if you decide not to write your own patent, this book will help you understand the entire process, and make you better able to communicate with a patent attorney. The more you know and can communicate to your attorney, the stronger the patent you'll be able to secure. Equally as important is the possibility that you'll realize that you shouldn't proceed with getting a patent. That knowledge alone could save you many thousands of dollars. Get this book!
(none).......2007-06-14
Takes me through the process step bz step, better than a text book, and I don't have to read from cover to cover to get the information that I need.
Book Description
Patent drafters charge $75 to $100 per sheet to prepare drawings -- but you can draw them yourself!
How to Make Patent Drawings is an essential guide for inventors who want to complete a crucial step in the patenting process themselves -- creating formal patent drawings that comply with the strict rules of the U.S. Patent and Trademark Office (and save hundreds or even thousands of dollars).
Written by two experts in the patent field, How to Make Patent Drawings shows you how to:
make utility patent drawings
make design patent drawings
utilize pen and paper, or digital equipment
respond to Patent Office Actions regarding drawings
Plus, once you've secured a patent with your drawings, you can also use them to market and promote your product to prospective manufacturers and customers.
The 5th edition is completely updated to reflect recent changes to patent law and the newest advances in technical drawing. It includes all necessary forms, plus step-by-step instructions for filling them out.
Download Description
"This essential guide for inventors illustrates how to complete a crucial step in the patenting process -- creating formal patent drawings that comply with the strict rules of the U.S. Patent Office. Professional patent drafters charge $75 to $100 per sheet to prepare patent drawings. Now, with How to Make Patent Drawings Yourself, you can do your own drawings and save yourself hundreds or even thousands of dollars. Written by two experts in the patent field, this essential book shows how to: ? understand Patent Office drawing standards ? make formal drawings using a pen and ruler, computer or camera ? respond to Patent Office examinations Most importantly, you can have the satisfaction of properly completing the entire patent application yourself -- an impressive accomplishment for an inventor. The perfect companion to David Pressman's Patent It Yourself! "
Customer Reviews:
Do It Right - Do It Yourself - And Save Money!.......2002-08-18
On the last couple of patent applications I submitted, I ended up doing 90% of the drawings myself because it turned out to be easier than continuously having to correct the mistakes of the draftsman. My attorney said that my drawings just needed to be shaded and cleaned up a bit, and have the legends applied, but otherwise what ended up going into the applications was essentially my drawings with a few more bells and whistles. His draftsman had just put them on a light table and copied them as is. But I still had to pay for the drawings!
This book was able to get me the rest of the way there by detailing the regulations that the USPTO puts on drawings. They're not really difficult, but they ARE specific. Don't be intimidated by them. The very simple drawing style specified by the USPTO is to allow clear reproduction and printing. My attorney charges $295 per figure, and one page can have 2 or 3 figures on it! The last application we submitted had about a dozen figures total. Some of the expense is the work of integrating and describing the drawings, but it is guaranteed to save you money if you do your own drawings. Besides, this ensures that you will be satisfied with the quality and accuracy. Don't forget you can also have the draftsman do the difficult 3-D "Figure 1" bit, and you do the simpler stuff. Like me, I'll bet you'll find it easier than you thought!
Outstanding Step by Step for the Do-it-yourself Inventor.......2001-02-03
I have all of David Pressman's books on patenting, you know why? Because I filed my own patent using these books. That's how good they are. They really do have step by step instructions. He also has software that helps you prepare the docs. I sort of used that as well. Again, reasonable priced, and useful. I strongly recommend these books for anyone that wants to File a Patent. They will allow you to do it yourself without an attorney.
The best I've ever seen.......1999-06-17
Where can you find other book like this that explains you everthing about the subject in really plain english.
Alex
Book Description
Whether you are a designer, illustrator, photographer, or fine artist, you can increase your income by licensing your creative images. This book will show you how by providing expert coverage of the following areas: how to protect your ideas with copyrights, patents, and trademarks; a model licensing agreement; a negotiation checklist to evaluate deals; how to maximize royalties; how to find manufacturers and distributors; and licensing in cyberspace. The revised edition now covers the licensing of multimedia and electronic rights.
Customer Reviews:
Still a good introduction to Licensing.......2007-03-28
While this book was written in 1995, it still does a very good job of introducing the artist to the world of licensing, and is worth the purchase price. Pair it with Michael Woodward's book "Licensing Art 101", for a more complete picture of the industry.
good info, boring read.......2007-01-03
This book has some very basic information about licensing, but it was difficult to understand and still didn't give much insight on the topic.
Sadly, still one of the best references out there.......2006-03-23
Despite a boom in licensing and totally new markets exploding for licensed artwork and design (especially with opportunities for American and European artists, designers and industrial designers now working directly with Chinese manufacturers), this old tome is unfortunately still one of the better books available for the creative/businessperson. This subject desperately needs revising and updating... hello? Caryn R. Leland? We need you!
Reader.......2005-08-17
Great introduction book for those wishing to enter the licensing market. very informative. Reviews and explains each paragraph and its significance in a Licensing Agreement.
Great Book to Start With!.......2003-08-05
Based upon the reviews here I didn't spring for this book but obtained it through interlibrary loan. I'm glad I didn't miss it!
As a potential licensor I found this book to go into exactly the amount of depth I need to understand licensing and to get started.
The section of protecting an idea and specifically what to if a company won't sign a non-disclosre is worth the cost of the book alone. Coming from publishing (I have 26 books out) this isn't an issue, but with designs I was concerned. Now I know how to deal with it.
Bottom line, this book is well worth the low Amazon price!
Jodie Davis
Books:
- e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning
- Encyclopedia of American Women in Business [Two Volumes]: From Colonial Times to the Present
- Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
- Execution: The Discipline of Getting Things Done
- Financial Modeling with Crystal Ball and Excel (Wiley Finance)
- Getting in the Gap: Making Conscious Contact with God Through Meditation (Book with CD)
- Global Investing: The Professional's Guide to the World Capital Markets
- Handbook on Urban Sustainability
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
Books Index
Books Home
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- God Is Not Great: How Religion Poisons Everything
- Essentials of Business Communication
- Professionals Guide to Purchase & Sale of a Business 2003
- A Stream of Windows: Unsettling Reflections on Trade, Immigration, and Democracy
- Animal Contract
Advertising
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| Graphic Design
| Design & Decorative Arts
| Arts & Photography
| Subjects
| Books
The 22 Immutable Laws of Branding
The Brand Gap: Expanded Edition
Emotional Branding: The New Paradigm for Connecting Brands to People
BrandSimple: How the Best Brands Keep it Simple and Succeed
Zag: The Number One Strategy of High-Performance Brands
