Average customer rating:
- Cramer's Best
- Very good insight into the stock market
- For serious newbies, great for those with little time
- excellent investment information
- For the curious begginer trader
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Jim Cramer's Mad Money: Watch TV, Get Rich
James J. Cramer , and
Cliff Mason
Manufacturer: Simon & Schuster
ProductGroup: Book
Binding: Hardcover
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Jim Cramer's Real Money: Sane Investing in an Insane World
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Confessions of a Street Addict
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You Got Screwed! Why Wall Street Tanked and How You Can Prosper
ASIN: 1416537902
Release Date: 2006-12-05 |
Book Description
"Investing well isn't easy, but it is possible. My goal in life is to make it easier for you to make money."
Jim Cramer is the champion of the middle-class investor. Every night on Mad Money, he provides valuable information about stocks, steering investors away from danger zones and leading them to the investments that can turn a lackluster portfolio into a powerhouse of profit. In his new book, he shows investors how to take the advice on his TV program and put it into action.
Cramer walks investors through the key decisions they have to make: understanding their tolerance for risk and defining their goals, doing the essential homework on a stock, and knowing how to buy and sell stocks the right way -- the Cramer way. This is a true nuts-and-bolts guide to investing, from Cramer's detailed discussion of the sort of homework investors must do to his own guidelines for knowing when and how to sell stocks.
Mad Money is a hugely entertaining television program, but it also offers valuable information that can be the basis for a winning portfolio. Cramer shows how to turn the "Lightning Round" into a terrific tool for investing; it's stock-market strength training. He reveals how he can assess a stock in only seconds -- a valuable skill that every investor can acquire and put to good use. He explains what to look for in his CEO and CFO interviews, and how to use those conversations to make successful investment decisions. He reviews some of his best calls made on Mad Money, as well as some of his worst ones, to extract ten lessons from each that can profit every investor. And for the Mad Money junkies who just can't get enough, Cramer goes behind the scenes to explain everything from the reason behind his deliberate mispronunciations to his notorious chair abuse to the zany props and buttons that keep things humming.
From the first "Booyah" to the last roar of the bull, Mad Money is every investor's favorite television program, and Jim Cramer's Mad Money is the book that can turn a TV program into a top-notch stock portfolio.
Customer Reviews:
Cramer's Best.......2007-10-20
I have read Cramer's first two books, enjoyed and learned from them. I liked Watch TV and Get Rich the best. It tells of a TV show more complex than what meets eye. I get more out of his TV show, having read the book. I make fewer mistakes on my portfolio! It is an easy, fun read. I enjoy Cramer's manic, complex style.
Very good insight into the stock market.......2007-09-25
provides very good insight into the stock market and breaks investing down into basics which are necessary to understand market jibberish
For serious newbies, great for those with little time.......2007-09-22
I recently started trading online thanks to Prof. Cramer. I have both Mad Money & Real Money books including the audio books (read by Cramer) which are great companions. I've downloaded the audio books on my iPod and listen while driving (thru my car radio) or anytime I wish. I would highly recommend this to those who are serious about trading on their own. I admit the first trade I made I had to take a deep breath. The great thing is Cramer is there everyday to Cheer us on and discuss the current events in the market. He's funny and down to earth and makes school fun. I have Phil Town's Rule #1 based on Buffet and Grahams style to not lose money, but after you get his book you are on your own, literally. Phil Townsend does not have the STREET experience that Cramer has. Rule #1 is a good book to start with in your library but if you are serious and don't want to trade alone enroll in Cramer's school on making MONEY. I've made some great money and look forward to making more. I watch his show and own all of his books except for 'You Got Screwed'. BooYah!!! Good luck.
Thanks Prof Cramer
Patty, WV
excellent investment information.......2007-09-01
i have been watching his show on cnbc and purchased this book. It is loaded with good information on investing and recommendations on how and what to buy and what to look for.
For the curious begginer trader.......2007-08-31
This book delivers. Granted you might find some of this info online, but if you like sitting down with a book, or reading something on the train while going to work, pick this one up. It has a lot of good pointers and constant references to watch the show but hey I already do. I liked it, an easy read, a book that is both entertaining and educational, and kept me interested.
Average customer rating:
- A little hype-y, but a very good introduction on how to use options...
- easy to understand
- great for more conservative investors interested in options
- I loved this book!
- Worth reading but lacks specifics
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Get Rich With Options: Four Winning Strategies Straight from the Exchange Floor (Agora Series)
Lee Lowell
Manufacturer: Wiley
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Options Made Easy: Your Guide to Profitable Trading (2nd Edition)
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Trade Your Way to Financial Freedom
ASIN: 0470046619 |
Book Description
In order to survive and thrive in today's financial markets, you must seriously consider the use of options in your investment endeavors. Options allow you to reap the same benefits as an outright stock or commodity trade, but with less risk and less money on the line. The truth is, you can achieve everything with options that you would with stocks or commoditiesat less costwhile gaining a much higher percentage return on your invested dollars.
After numerous years as a market maker in the trenches of the New York Mercantile Exchange, few analysts know how to make money trading options like author Lee Lowell. In this well-rounded resource, Lowell shows both stock and commodity option traders exactly what works and what doesn't.
Filled with in-depth insight and expert advice, Get Rich with Options provides you with the knowledge and strategies needed to achieve optimal results within the options market. The book quickly covers the basicshow options are priced, strike price selection, the use of Delta, and using volatility to one's advantagebefore moving on to the four options trading strategies that have helped Lowell profit in this arena time and again: buying deep-in-the-money call options, selling naked puts, selling option credit spreads, and selling covered calls. Using these strategoes decisively, he says, is the fastest route to riches in the options trading game.
Get Rich with Options is packed with real-life examples of actual trades and detailed discussions of how options can be used as a hedging, speculating, or income-producing tool. You'll learn how to set up a home business with the best options trading software, tools, and Web sites. And you'll begin to see options in a whole new light and discover how to become part of a small group of investors who consistently win.
Customer Reviews:
A little hype-y, but a very good introduction on how to use options..........2007-08-29
The majority of books I've read on investing in the stock market are focused on buying and selling of actual shares of stock. I vaguely know of options, using puts and calls to leverage blocks of stock for small amounts of capital. But Get Rich With Options: Four Winning Strategies Straight from the Exchange Floor by Lee Lowell does a good job in explaining how that all works, and how best to structure your option trading to incur minimal risk and maximum gain. It just takes a little bit to get past the "over the top" title...
Contents:
Part 1 - The Option Basics: It's All About the Calls and Puts; How Options Are Priced; Option Volatility; Stocks versus Options; Why Option Selling Is Your Key to Success
Part 2 - The Strategies: Buy All the Stock You Want for Half the Price; Getting Paid to Buy Your Favorite Stock; Option Credit Spreads - The All-Star Strategy; A Day in the Life of the Market Maker; Put Your Stocks to Work - Sell Covered Calls; A Bonus Strategy - Ratio Option Spreads
Part 3 - Getting Ready to Trade: Tools of the Trade; Brokers and Commissions
Conclusion; Index
Lowell has experienced the option trading life as both a member of a brokerage firm and as an independent trader. His experience comes into play in the book, as there are detailed analyses of some of his trades that illustrate the different strategies. Part 1 was perfect for someone like me who has heard of options, and perhaps knows the bare basics, but doesn't understand why and how they are priced. Now all those things like volatility and deltas make sense. Part 2 is where he gets into the strategies he uses to buy and sell options. A couple of them are pretty easy to understand once you have the basics down (like the covered calls). In fact, it's hard to imagine why more people don't do that. A few seemed more complex and confusing, such as the ratio option spreads. Perhaps with a few more readings, it might have sunk in. But I'm not sure I was prepared by the end of the book to execute those strategies...
The main knock I have against this book is that everything's successful and works in his examples. He's pretty clear as to where the risk lies in each of the strategies. And it's easy to see how options *do* mitigate your potential loss risk while giving you a much better chance of walking away with some profit. But unless you're trading thousands of option contracts with plenty in your brokerage account to cover your exposure, the average trader is going to be walking away with a few hundred or so in profit from these techniques. Not quite "rich", but far better than watching your stock plummet or stagnate over the years. And I *really* would have liked to see him show some of the trades that *didn't* go well. He alludes to nothing being perfect or a sure bet, but you certainly won't see him dwell on the imperfections here...
Overall, this is a good book that covers a complex topic in an understandable fashion. I would have preferred a bit less hype and salesmanship, but it's not so bad as to detract from some good information and advice.
easy to understand.......2007-08-23
I recommend this book for anyone interested in learning about options. It is easy to read and understand and will give you a good foundation.
great for more conservative investors interested in options.......2007-08-12
I thought this book did an excellent job of explaining some more conservative option strategies - such as buying a deep in the money call instead of buying the stock outright. Covered calls and put-sells are also covered plus 2 other strategies I doubt I would ever use. This book does not go into exotic and very risky option techniques. By the way, the title just does not fit the book.
I loved this book!.......2007-07-27
I recently started trading options successfully. The book is right on the money! As it clearly states, you must be right on the time and direction of the market, guessing won't cut it, unless you opt for the delta neutral strategies. I've read many options books and this one is the one I like the most, I highly recomend it.
Worth reading but lacks specifics.......2007-07-12
Mr. Lowell presents useful discussions of option basics as well as his favorite option trading strategies. He gives many examples of profitable credit spread trades, although all involve options on futures rather than securities. There is no explanation as to why options on securities are not included. I was also left wanting for some specifics on how he selects spreads with the highest expectation for returns, and how the he determines when to exit the spread trades prior to expiration. The information on available internet data sources is very good.
Average customer rating:
- If You Keep An Open Mind, This Book Will Change Your Life
- Why You're Dumb, Sick & Broke...And How to Get Smart, Healthy & Rich
- A flawed, yet very rare and valuable book
- Pablum - don't bother
- Read This and Change your life
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Why You're Dumb, Sick & Broke...And How to Get Smart, Healthy & Rich!
Randy Gage
Manufacturer: Wiley
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Binding: Hardcover
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ASIN: 0470049316 |
Book Description
This groundbreaking self-help book reveals the secrets of manifesting health, happiness, and prosperity in your life—but not in a way you’ve experienced before. Blunt, outspoken, and brutally honest, Randy Gage shoots down the forces that hold you back and keep you dumb, sick, and broke, and shows you how to take action to get smart, healthy, and rich.
Customer Reviews:
If You Keep An Open Mind, This Book Will Change Your Life.......2007-09-20
I bought this book with apprehension, afraid Randy Gage was just a Larry Winget would-be. He isn't.
First, this book is incredibly readable. No poor grammar, typos, or awkward writing. That, to me, puts it miles above most self-motivational books currently on the market. Second, Randy tells it the way he sees it. He's blunt. He doesn't whitewash anything. But he backs up his opinions with solid, logical thinking rather than vague theory. Third, Randy forces the reader to question his/her thinking. And his arguments are brilliant.
There are a couple of problems with this book, but that's to be expected. For instance, he gives us a hypothetical story about a group of people trapped on a deserted island, and with that story makes a great case against government. But his theory only holds up for that initial generation of survivors; it wouldn't apply to their children. Despite this breakdown in theory, the point of the story is well made and easily understood.
Most of the other issues I wanted to mention have already been addressed by other reviewers. Just trust that if you actually read this book, with an open mind, you'll question your own lifelong beliefs.
Example? Even as a teenaged single mother working for minimum wage, I gave to charity. Over the decades I've continued to give to charity, and I would never (in the past) have turned down anyone asking for a handout. Knowing any of us could be one disaster or (in too many cases) one paycheck from homelessness kept me giving my money to what I now realize were the wrong places. Instead of sending a check to every "mission" on Earth, I now give that same amount of money to transition houses, where people are housed and fed for free, but also learn to get back into the work force.
It might seem like a small change of action, but it comes from a serious change in belief. I'm fifty-eight, disgustingly overeducated, hardworking, and opinionated, yet Randy managed to change my life.
This is a remarkable book.
Why You're Dumb, Sick & Broke...And How to Get Smart, Healthy & Rich.......2007-08-26
I think this book was well written. It's not too much different from other motivational book except Randy does not stop at the last page. He introduces you to references and his website that has a wealth of other information that should be able to help you further your success. This is a great book and I recommend it highly.
A flawed, yet very rare and valuable book.......2007-05-20
This book by Randy Gage disappointed me a little, becouse it contains not much of new thoughts and includes some copy-paste fragments from his old books.
Yet still I highly recommend it.
There is not much people in the world, who are courageous enough to tell the truth about religion, politics and mass culture and their real impact on our belief systems and our lives.
I think, a lot of ideas in this book are ahead of our time (although some of them come from Ayn Rand) and will be more accepted by the masses in the future.
But you don't have to wait, you can use them to free yourself from mass lies almost everybody is infected with nowdays. If you choose to do so, you have a chance to live the life YOU want to live, not the one a lot of today soceity's "shepherds" have in their minds for you.
Pablum - don't bother.......2007-05-15
Just another pop psychology "be rich and happy" book by someone who thinks they have it all figured out - yet subjecting it to the same critical thinking the author advocates shows it to be simply a shallow thesis. I'm always amused by those who claim make some money (which, by the way - you can never be sure of unless you see their tax return) and think that's all there is (strip away the "admire the beautiful sunset" stuff and that's the basic premise). His religion is money - many prophets like this have come before him, and many will follow. Here's a quote: "Yes, I know money doesn't buy happiness. But it lubricates life and can prevent a whole lot of unhappiness." I guess he never took a look at many of the people in upscale rehab. This author reminds me a lot of the late Charles Givens. Do a Google on that guy and you'll see what I mean.
Read This and Change your life.......2007-05-15
Changes your mindset and challenges you to analyze how you have been conditioned to think all your life. Brash, fresh and thought provoking!
Average customer rating:
- Role-Models for Would-Be Millionaires
- Not Quite Stanley's Best, But Well Worth A Read, Nonetheless
- Very Interesting Book
- If you've got the Money, Honey---I got the Time.
- Statistics for women
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Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen
Thomas J. Stanley
Manufacturer: Andrews McMeel Publishing
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ASIN: 0740745328
Release Date: 2004-05-24 |
Book Description
Eight years ago, Dr. Thomas J. Stanley swept aside the mythical magic curtain of wealth to reveal The Millionaire Next Door. America found out just who and how common the truly wealthy were in this country¿and we learned the characteristics and habits that made them so. Now the author of the follow-up The Millionaire Mind focuses on one of the least understood but increasingly rich demographics: Millionaire Women Next Door.¿Why write another book that profiles millionaires?¿ Stanley asks. ¿The vast majority of the millionaire respondents (92 percent) in The Millionaire Next Door were men. . . . I felt that it was indeed time for successful businesswomen of the self-made variety to be heard.¿ And heard they are in this book that is destined to become every bit as informative, quoted, and inspirational as the author¿s earlier works. Readers everywhere will be fascinated by Stanley¿s thoroughly researched findings and conclusions. More than a simple extension of his studies of male millionaires, Millionaire Women Next Door presents groundbreaking concepts involving the nature, lifestyle, and business choices of successful American women that reach far beyond the scope of the author¿s previous studies. The book examines the choice of businesses elected by self-employed women, ranking over 150 categories in terms of their profitability and probability of success. It also describes the women¿s background, highlighting the fact that most millionaire women were raised in nurturing family environments that were literally training grounds for success, instilling the values that make this group one of the most generous in American society as demonstrated by its level of giving to charities, family, and friends. While many characteristics such as frugality and simplicity of lifestyle are similar to those of their male counterparts, Stanley demonstrates that most millionaire women work harder and do better¿at school, in business, and in investment practices. Millionaire Women is sure to be one of the most read, reviewed, and discussed books to come out this year. Make your own wise investment for a wealth of solid sales.
Customer Reviews:
Role-Models for Would-Be Millionaires.......2007-08-09
Question: What's the one thing a woman can do for herself if she wants to be a successful businesswoman or a millionaiare?
Answer: Find a role-model, and emulate the things she does.
Thanks to Thomas Stanley, women don't have to network to find the mentor they need. They'll be able to find her right in the pages of this book.
With abundant statistics and case profiles, Stanley presents us with successful women from varied backgrounds, and shows us exactly how they did it.
The book is rich with details, and focuses on the "5-W's" (of good journalism):
WHO these women are.
WHAT they do and how they decided to do it.
WHEN they made the decisions that propelled them to success.
WHERE they live and work, and come from.
WHY they are so successful.
Recommended reference to keep in your "how to succeed" library.
Not Quite Stanley's Best, But Well Worth A Read, Nonetheless.......2007-05-20
I just finished reading this book after picking it up at a bookstore about five days ago. I read from it every chance I got, and though on the one hand, I have to agree with those readers who pointed out that the book was tough going at times, on the other hand, I also have to agree with other readers who had very good things to say about the book, as the favorable reviews are well deserved. First I will cite the bad about the book, and then I will cite the good.
First the bad. The book appears to rely heavily upon convenience sampling and voluntary response. The author seems to have shared mostly only those stories sent to him, or more plainly, that just fell into his lap. Second, like his two other millionaire books, the author uses the book as a platform to share with us the things he values, and appears only to look for that information or evidence which supports his values, never once addressing information that contradicts his position. Third, in keeping with the standard paradigm of women = victim and male = (opportunistic) victimizer, (which always plays well to the target demographic of the book), the author's attempt to make out this group of women as selfless, do-gooding heroines was a bit overdone. The millionaire women are seen as generous and charitable as a group, and the millionaire men are portrayed as heartless misers who penny-pinch at every turn. I felt especially incensed when Stanley went out of his way to make excuses for some millionaire womens' poor choices in mates- the so-called 'Marginal Bobs' (the book titled, Smart Women, Stupid Choices, comes readily to mind for some peculiar reason). By association, if some of the men made poor choices in terms of mates, would they too be given sympathy and generous excuses, or are we to believe that they deserve what they get?
And now the good. Aside from the obvious attempts to play to the book's target audience (middle class, educated wage-earning women) and attempts bordering on the egregious to trumpet the merits of personal financial planners of various stripes, the book did have quite a few good points about it. We learn that if we divide the millionaire women into two groups, those that give the most to charitable causes tend to have lower annual earned incomes and higher net worth. These women tend to give just for the joy of giving, and seek to make the world they live in a better place. Many people took issue with the inclusion of a chapter about a dyslexic man who did good; however, I think the point of the chapter was to show that even those with identifiable disabilities can become millionaires, be they male or female, so long as they play to their strengths, live below their means, save and invest, avoid a lifestyle centered around consumption, and most of all, have a source of thoughtful, intelligent mentoring available to them. Readers that read the book carefully will glean some powerful information from this book, such as the following: 1) you can not change the past, but you have considerable control over your future, 2) those who are professional, service-oriented and customer-focused will always beat the competition, 3) it pays to play to your native strengths, 4) great investors are not born, they are made through trial and error, so go ahead and make a few mistakes, and 5) most important, limit borrowing only to those things that generate a realizable (net) income- a lesson all of those would-be real estate moguls and Robert Kiyosaki mimics would do very, very well to keep in mind.
In passing, I did not think that it was appropriate for Stanley to profile two college professors in his chapter on wealthy educators, simply because in order to become a college professor, one has to spend, at last count, a minimum of at least seven years beyond the Bachelor's degree to receive a doctorate. These days, most places won't allow you to teach on the faculty without a PhD, and more than a few people on faculties do not get tenure. In my mind, it would have been better for him to profile a wealthy elementary or high school teacher, as this is a goal that is more attainable for most readers. Still, I got a good kick out of his story of the matronly professor who touched the lives of so many deserving students.
In sum, I found the book to be a very worthwhile read. Though many would dismiss the book's more important contents as common sense, it is hard to believe that many people still don't get it. Readers should keep in mind that it all comes down to the choices we make, and take special care not to equate one's net worth with one's self worth, a trap too many Stanley devotees tend to fall into. I still contend that ongoing investments in one's health and continuing education will lead to satisfying increases in one's wealth.
Very Interesting Book.......2006-12-31
When I read The Millionaire Next Door, I was intrigued. However, I was left yearning for similar information regarding women. Well, I found it in this book. It was very interesting to read statistical information about successful women.
If you've got the Money, Honey---I got the Time........2006-11-12
Or, "How I learned to LOVE pinching pennies & clipping coupons!"
Now there's a title to stir the very hottest of boiler-fires in this coldest of Bounders, oh yes: "Millionaire Women Next Door"! Yummy! The title conjures up visions of 90-something tottering dowagers, having crumb-cake brought to them on silver platters by decrepit butlers, toddling about the mahogany-panelled passages of O Altitudo, shepherded by manservants and maids from Library to Sunroom to Palatial Dining Hall to the Rolls-Royce (gassed-up & ready to rumble by the handy valet) for the Sunday drive in the country.
Think of it: a ninety-something bat with the ferocious desire to rut like a crazed Gambian Howler Monkey, a creature with a very weak ticker, a short life-span, millions of dividend-paying bluechips and tax-free muni bonds piled up in her hoard, and me---first in line in her will!
Or even a chummier prospect: the Millionaire Woman Next Door who primped, nipped, tucked, & aerobicycled her way to bodily perfection, all of 35, hooked up with some venerable drooling Texas Oil Tycoon-Geezer, waited for him to drop, and now is positively rolling in the Shekkels and ready to party!
Alas, those fragrant, lustrous visions are for another writer and another book: this is a Thomas Stanley tome, Stanley being the scholarly fellow who pulled back the frayed shower-curtain on America's eremite wealthy only to reveal that mysterious class wasn't comprised of Robber Barons pulling their 500-foot nuclear powered megayachts into Mediterranean Ports, oh nosirree: they were plain folk, Good Reader, just like you and me!
Only they saved, live frugal lives, clipped coupons, ate catfood from a tin, scrounged, skimped, pinched the pennies until the Little Coppery Abrahams screamed in pain, maybe even splurged every 3 months on a 1-course meal at Mickey D's for the entire clan!
And, of course, according to Stanley and his prodigious stack of statistical data that suggest---no, confirm---that the meet may not inherit the Earth, no sirree, but the skinflints sure as Hell will---they'll die loaded.
I'm not going to parse or quibble with Stanley's research: coming myself from degenerate, somewhat deranged Southern stock, I've seen, firsthand, accounts of miserliness, weal, and grasping avarice that would chill the blood.
I have an Aunt who would hook up with her (loaded) buddy, and the two biddies would have Thanksgiving Dinner at the local homeless shelter. Hey, it was a cheap meal, no doubt.
But is that any way to live? Is it worth it to you, to spend your fleeting hours scrimping and scrounging, fretting over every penny, so you can die loaded? And so, once you give up this mortal coil and your wizened soul speeds Valhalla-ward, your spoiled, nasty little nephew, the only creature left alive mentioned in your will, inherits all your booty, and proceeds to blow the entire stack on a civilian super-submarine---I mean, what's the point?
I was hoping with "Millionaire Women" Stanley would let his hair down, get all "Shaft" with us, maybe talk a little bit about Divorce, the single greatest gender-to-gender (ie, poor hapless dudes to merciless chicks) wealth transfer ever invented in the history of the world. The Big D, an easy con to pull off, and pulled off every day: Woman sinks her claws & pinions, parasite-like, into a Hapless Man, catapults out a few nasty brats so he's bound to her for Eternity, then Lawyers up and pirates his loot. Works like a charm.
But no such luck: we're spoiled even that much of a Dickensian romp.
So if you insist on looking here, know this: Stanley's 'blockbuster' first book, "The Millionaire Next Door", was all about America's truly wealthy: Stingy Dudes.
To cut to the chase, "Millionaire Women" is the same disc, spinning backwards, without even a few Satanic Verses---to wit: Stingy Chicks.
Unless you're looking for a real blue-light special, avoid.
JSG
Statistics for women.......2006-07-31
I thought this book was a great read, based on the power of the statistics alone. Lots of great information about profitable women- owned businesses, as well as hearing the stories from the women who made it themselves.
Average customer rating:
- How To Make $130,000 A Year
- My copy just arrived today - couldn't put it down!
- #1 of the 10 best books
- Did you get the letter offering the book & DVD for just $7?
- I would give it 0 stars if I could
|
A Fortune at Your Feet: Millennium II Edition: How You Can Get Rich, Stay Rich, and Enjoy Being Rich with Creative Real Estate
A. D. Kessler Ph.D.
Manufacturer: Fortune House Publishers
ProductGroup: Book
Binding: Paperback
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ASIN: 0967457602 |
Book Description
Whether novice or expert, this book answers questions and assists the reader to financial independence. The author, Founder of Creative Real Estate, focuses on the real issues in successful real estate investing, showing the reader countless ways property can satisfy people's wants, needs and desires. Specific topics include: today's marketplace and the language of Creative Real Estate; finding the right property and acquiring it with little or no cash; how to weather the storms of inflation, recession and depression; making money in good times, bad times and in-between times; tax free exchanging; case histories of creative transactions over a 53-year career profitably dealing in over $1 Billion of properties of all types. The author is the originator of and owns the federal trademark and copyrights to "Creative Real Estate."
Customer Reviews:
How To Make $130,000 A Year.......2007-05-20
A.D.Kessler knows how to make a $130,000 from selling his books, dvds and programs. Reading his book didn't give me the tools I thought I needed to understand and lease option a property. There is some good information in the book and I recommend this book if you are a novice. I am looking for another book to get more information.
Anthony - Los Angeles, CA
My copy just arrived today - couldn't put it down!.......2004-02-05
While there are many good books out there, this one bu A.D. Kessler stands head and shoulders above them all.
I say a advertisement on the internet for this book and tape offer and jumped on it, because I had heard of A.D. Kessler from a real estate buddy here in Florida. He acknowledged that A.D. Kessler was the grandfather of "nothing down" real estate deals. And he said that A.D. Kessler was more than just a promoter or a "mee-too" writer of books trying to capitalize on the popularity of real estate, he said that A.D. Kessler has done it! He knows this business inside and out and all points in between.
My copy arrived today along with the video. One of the first things that impressed me about Kessler is that he put the importance on people, not real estate. According to Kessler "The real key to real estate is people not property." And throughout the book the emphasis is on people. Makes sense, after all, who owns those properties and/or wants to buy them--people right?
I was also impressed to see the flaring reviews, in fact, raving reviews for Kessler by people like Robert Allen, Albert Lowry, Howard Ruff and Robert Bruss. In fact, Robert Allen wrote the forward to A.D. Kesslers book and attributed his success to what he learned from working with A. D. Kessler and refers to Kessler as "the real estate professionals professional." And isn't Allen supposed to be the King of Nothing Down?
While some of the information is not new, A.D. Kessler covers it in a way that is new and different. He writes in an easy to read style even though his system is quite complex. He makes it appear simple.
Kessler shows how to make money in good times and in bad times.
There is information on lease purchases, exchanges and more. The book is over 300 pages but reading it was such a breeze, that it seemed like 50 pages.
There is an advertisement in the back flap of the book for his seminars, but I didn't notice an arm forcing me to send it in. This one star reviewer (yeah it is really just one guy) makes me laugh. You get this book which is worth $19.95 retail and a video shipped for only $7 and he is complaining? Talk about the glass being half full!
I plan on using A.D. Kesslers advice to buy properties, all with nothing down. I'll let you know how I make out.
#1 of the 10 best books.......2004-02-03
A Fortune At Your Feet is the best book on real estate investing. In particular, it is the best book on how to buy real estate creatively. A.D. Kessler is uniquely qualified to write on creative real estate investing; he created the term "creative real estate investing", owns the federally registered trademark and copyright and founded the concept with his first win/win deal back in 1946.
A.D. Kessler says that you can make $250,000 per year on one deal a month using none of your own money. What is really exceiting is that his students have done it.
A Fortune At Your Feet is over 300 pages jamm packed with powerful information. It includes 21 chapters and 3 appendices. The millenium edition is updated to include the new tax laws.
I highly recommend A Fortune At Your Feet if your goal is true financial independence.
Did you get the letter offering the book & DVD for just $7?.......2004-01-25
The letter that arrives in the mail offers this book, a DVD, and an offer to become part of A.D. Kessler's "Financial Success Dream Team" for only $7. The $7 is the shipping on the book and DVD. To become part of the "Dream Team" you actually have to shell out THOUSANDS of dollars - and you won't get to work with A.D. Kessler ... just some guy or gal on the phone. With who knows what kind of experience.
How is THOUSANDS for advice realistic for someone looking for a "no money down" deal? The answer is that it isn't. A.D. Kessler is just looking to make a buck or two.
I would recommend Investing in Real Estate 4th Edition by Andrew McLean and Gary W. Eldred instead. (ISBN: 047132339X) It costs only a little more than that $7 you'd waste to get a sales pitch to spend a whole lot more. And, it is much more useful. Tells you exactly how to calculate whether a particular real estate purchase would benefit you or not.
Choose wisely. Happy investing!
I would give it 0 stars if I could.......2003-10-12
The publisher of this book has resorted to spammers to promote it. This tells me that the book is most likely worthless, as is any publication promising that it will teach you how to become a millionnaire in 18 months starting with $100 (I am quoting from the spam email I received).
Average customer rating:
- I'm rich beyond my wildest dreams, I am, I am, Iam
- Fascinating!
- Best Book on how to attract Abundance into your life
- Great, but could have been better!
- Tithing--what it really means
|
I'm Rich Beyond My Wildest Dreams--I Am. I Am. I Am.: How to Get Everything You Want in Life
Thomas L Pauley , and
Penelope Pauley
Manufacturer: Berkley Trade
ProductGroup: Book
Binding: Paperback
Budgeting & Money Management
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ASIN: 042519194X
Release Date: 2003-12-02 |
Book Description
Thomas Pauley and Penelope Pauley were given a key that unlocked the door to riches beyond their imagination. Now father and daughter tell their story. The simple system detailed in this book is so powerful it took their family from a second personal bankruptcy to a rich and happy life, practically overnight.
Learn:
How to guarantee your success
One amazing secret that makes millionaires out of wage earners
The key to an immediate, large, permanent increase in your income
Why too much effort produces exactly the opposite result
* and much more...
Customer Reviews:
I'm rich beyond my wildest dreams, I am, I am, Iam.......2007-09-23
This book has given me an insight to how the universe works, it's easy to follow and understand and explains why and how to make it work!
Brilliant!!
Fascinating!.......2007-09-12
Somehow I knew by my earliest childhood that the whole life works under the same princip. Simply, it had to be the truth, and finally now, at the age of fifty I'm exploring fascinating story from the opposite side of the world!
Like a ferry tale. So, I allready believe. Who knows where I will be guided to, after I apply these technics in my life?
Best Book on how to attract Abundance into your life.......2007-08-01
I have read many long winded books on how to make your life rich and abundant. This is a short book and gets quickley to the point.
Simple to read and explains very clearly the steps you need to take. Tom Pauley's amusing little stories give his book, great credibility.
I would heartily recommend it.
Great, but could have been better!.......2007-07-11
I liked this book a lot, and it was very interesting. I especially liked the "assignment" of buying a .79 cent spiral notebook, and creating the lists of what you want in life. I still use the notebook, and refer to it often keeping it updated. The book could have been MUCH better, but sadly, the authors use it to pitch their $2,500 Quantum Selling and Quantum Marketing seminars!
Tithing--what it really means.......2007-06-12
Emmett Fox talks about tithing as giving a tenth of your joy, happiness, positive emotions, etc. to God. He suggests giving what you can, when you feel moved to do so. That sounds like a lot better way to view tithing, to me. God doesn't need your money--and this book even says not to ask the Universe for money.
I think some of this is a good exercise, but there are better sources for the same information, but everyone learns in different ways. I think Neville Goddard is better, in terms of explaining the deeper aspects of the Law of Attraction. Emmett Fox is more appealing to me. But, as a starter on this type of work, this book is OK.
Average customer rating:
- Informative???
- A very inspiring read!
- Misleading title and no end to the boasting
- Not a useful book
- Buried Gifts and Gems!
|
Trump: How to Get Rich
Donald J. Trump , and
Meredith McIver
Manufacturer: Random House
ProductGroup: Book
Binding: Hardcover
General
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Trump, Donald
| ( T )
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Real Estate 101 Building Wealth with Real Estate Investments ( Trump University)
ASIN: 1400063272
Release Date: 2004-03-23 |
Book Description
First he made five billion dollars.
Then he made The Apprentice.
Now The Donald shows you how to make a fortune, Trump style.
HOW TO GET RICH
Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season.
In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.
With his characteristic brass and smarts, Trump offers insights on how to
• invest wisely
• impress the boss and get a raise
• manage a business efficiently
• hire, motivate, and fire employees
• negotiate anything
• maintain the quality of your brand
• think big and live large
Plus, The Donald tells all on the art of the hair!
With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.
Download Description
First he made five billion dollars. Then he made The Apprentice. Now The Donald shows you how to make a fortune, Trump style.
Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn't until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump's apprentice, and millions have been watching the program, making it the highest-rated debut of the season.
In Trump: How To Get Rich, Trump tells all—about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.
With his characteristic brass and smarts, Trump offers insights on how to
- invest wisely
- impress the boss and get a raise
- manage a business efficiently
- hire, motivate, and fire employees
- negotiate anything
- maintain the quality of your brand
- think big and live large
Plus, The Donald tells all on the art of the hair!
With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it's done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.
Customer Reviews:
Informative??? .......2007-08-06
As a former employee of the Trump International Hotel and Tower, I feel the book lacks the real value of a lesson. I believe Mr. Trump has an incredible ability to market himself to the public. However after being employed by the Trump Organization, I can honestly say the company does not portray the mannerism of leadership set forth in this book. The book is a motivational tool set for individuals chasing a non-reality dream, which allows Mr. Trump to once again market himself as a money making guru. However all the objectives in the book are intended for people who have already established financial security, it is not a lesson on "How to Get Rich"!
A very inspiring read!.......2007-05-31
I truly enjoyed Donald Trump's views on "how to get rich" - after all, his success is great proof!!
Misleading title and no end to the boasting.......2007-05-18
This book won't make you rich. It reflects Trumps personal business philosophy and is quite an interesting, sincere and fast paced read. The book is flawed by a misleading title and Trump's constant bragging. Is it worth a read? Yes, it is.
Not a useful book.......2007-02-12
This book isn't going to be useful for someone looking to use it as a guide to get rich. I doubt Donald Trump even wrote this book. It reads like a book written by a ghost writer giving out simple cliches with no actual substance behind them. Very dissapointing.
Buried Gifts and Gems!.......2007-01-22
Donald Trump is one of the most unique figures in our nation's modern business history. He is a BRAND MACHINE and he utilizes the brand 'The Donald' to his advantage by giving us one great book (Art of the Deal) a few years ago with some quick reads to get us thinking and have a little fun in the process. This book is of course the latter.
'How to Get Rich' is not a soup-to-nuts read on how to get rich, yet there are some buried gifts and gems that if you keep your eyes open, you may want to underline and reference from time-to-time regardless if you are a business leader or aspire to be a business leader. Throughout the pages of this book, he has such time-tested leadership advice sprinkled throughout with some points for the entrepeneur/business leader to keep in mind. I will point out a few that I enjoyed and you will likely find useful as well:
- "Keep the big picture in mind while attending to the daily details";
- Remain viligent by staying sharp in your field;
- Hire a great assistant - so true; a great assistant can really make your life so much easier;
- Staying stubborn;
- Holding a grudge (when necessary);
- Letting your guard down as a negotiating tool to your advantage
There are other gems buried within this book and as most of the time, Donald is entertaining. Some sections of the book will bring to mind Jack Welch with a splash (actually a heavy dose) of humor.
This is not a book about getting rich per say, but there are treasures of advice and wisdom buried that if you have time on a Sunday afternoon, you may want to type and paste to your wall or time-keeper.
The 3-star review is based on expectations of what many of us have come to expect from a Donald Trump post 'Art of the Deal' read. It is not a must read nor would I recommend this book if you are looking for some meat-and-potatoes of getting rich - you will only get frustrated (very, very frustrated). However, if you like The Donald brand and his tactic (thus his title) -- have some fun, dig out the gems of wisdom, and keep near the table in your front office -- it beats putting out old, dated copies of 'Sports Illustrated.'
Average customer rating:
- Lots of great advice
- Good but not great.
- Nice Girls Don't Get Rich
|
Nice Girls Don't Get...: The Corner Office/Rich
Lois P. Frankel
Manufacturer: Hachette Audio
ProductGroup: Book
Binding: Audio CD
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ASIN: 1594830290 |
Book Description
Following the outstanding success of Nice Girls Don't Get the Corner Office, comes an audio box set which includes Dr. Lois Frankel's new work, Nice Girls Don't Get Rich and Nice Girls Don't Get the Corner Office, abridged into one comprehensive program. For every professional woman who wants to get ahead-but feels that she is at an impasse-NICE GIRLS DON'T GET....BOX SET comes to the rescue. From executive to entry level, single to married, every woman needs to know the subconscious 'girlish' behaviors that prevent her from developing a successful career and a healthy relationship with money-from self-sabotaging habits in the workplace to a reluctance to negotiate. Frankel offers help and motivation in recognizing these self-defeating behaviors to help women attain success at work as well as in their personal lives.
Customer Reviews:
Lots of great advice.......2007-01-11
I only rated this a 4 because I like to reserve a 5 for truly outstanding things, but don't get me wrong; this was definitely worth my money. There were some mistakes I didn't know were mistakes that I've made, some I see others making, and a few I don't see very often. The advice offered is general and probably not enough to make dramatic differences in anyone's life, but as the old TV show slogan said, "Knowing is half the battle." Awareness is important. It's interesting talking about the points in the book with my husband to hear his take on them. I would suggest finding a good friend (male or otherwise) to discuss them.
I got the audio version so I could listen to it during my long commute. I'm glad my iPod has the ability to back up so I could re-hear some points, because they were worth hearing again. Part of me wants to have the print version so I can quickly locate and review some parts. I don't have time to figure out what the audio tracks should be named so I'm stuck with "track 1, track 2" etc. Providing a play list with the CD's would help.
The book suggests reading just a "mistake" or two, focusing on applying the advice to your life, and then moving on to the next "mistake." That does't work so well when listing to an audio book during a 1 hour commute, where I can hear the whole book through in four days. I plan to listen to it again after several months. If you don't have time to read the print version, the audio version is certainly better than not listening/reading this at all.
Good but not great. .......2006-07-14
I would have saved a lot of time if I had just gotten the list of the mistakes (both career wise & money wise) and read them myself. Even though the mistakes are a good reminder, they were not groundbreaking. Pay attention that this is the "abridged version" which may be the reason why I did not care much for the fluff that came along with each mistake. The mistake, in itself, was self-explanatory.
Nice Girls Don't Get Rich.......2005-05-31
Am I an "ostrich" or an "abdicator?" That's the question I asked myself while reading Nice Girls...! These are just two types of women w/whom you may or may not identify who are foundering in dire financial straits, or, at the least, not reaching their financial potential for behaving like "nice girls." Following each case scenario, coaching tips are offered to prevent or stop us from falling into female behavior traps that are financially crippling. Each tip is in bulletpoint format making the info easily accessible for reference.
Dr. Frankel employs an easygoing, winning writing style to deliver hard-hitting strategies designed to knock women out of their financial complacency and dependency. Her advice ranges from simply balancing a checkbook or weekly budgeting to setting up a private foundation.
If you've read her first book, Nice Girls Don't Get the Corner Office, this new book provides the tools necessary to build your wealth after you've attained that desired position. I highly recommend adding it to your "nice girls" collection.
Average customer rating:
- NOT the real 'Steel Magnolia'
- Making Southern Women Look Bad
- Worthless Trash
- Perfect
- She is Wrong
|
What Southern Women Know (That Every Woman Should): Timeless Secrets to Get Everything you Want in Love, Life, and Work
Ronda Rich
Manufacturer: Perigee Trade
ProductGroup: Book
Binding: Paperback
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The Grits (Girls Raised In The South) Guide to Life
ASIN: 0399526277
Release Date: 2000-09-12 |
Book Description
A Southern Belle Primer meets The Rules in this engaging volume that explains the mystique of Southern women and why they always get what they want, and shows women how to get the same kind of romantic, professional, and personal success.
A born-and-bred Steel Magnolia reveals her secrets for success, and, frankly my dear, "Scarlett O'Hara couldn't have said it better."--Atlanta Journal Constitution
"A must read."-Atlanta Magazine
"Hilarious anecdotes about Dixie Chicks who have succeeded in life and love."-People
"Reading her book is like watching a hilarious episode of the sitcom Designing Women."-The Tennessean (Nashville)
"Rich's wit and charm come through."-Richardson News (TX)
"Who could resist? Down-to-earth, common sense tips for satisfying personal and professional relationships."-The Sun Herald (Biloxi, MS)
Customer Reviews:
NOT the real 'Steel Magnolia'.......2007-09-25
Sometimes lovely and insightful but mostly silly and stereotypical. There is a great deal of snobbery in this book even though this Southern Lady claims to have had hard times they are more along the lines of chipping a nail or running out of Aquanet. I gave it 2 stars because the great embellishment and novelty of her southern lala land is somewhat entertaining.
Making Southern Women Look Bad.......2007-08-18
What a disappointment. I can't believe anyone would write a book advocating flirting and high heels to get ahead at work. Take it from a native Southern woman - we are not as superficial and silly as this book makes us appear.
Worthless Trash.......2007-05-09
Probably one of the most pompous, self-inflated pieces of writing I have ever read. Ronda Rich creates a romanticized world of Southern women in which the largest majority of Southern girls seductively drawl their words, manipulate men into getting what they want, represent the highest apex of class and style and do it all with grit, spunk and modesty.
In reality, anyone who lives in the South knows that Ms. Rich is full of bull to put it nicely. The MAJORITY of Southern women are NOT perfectly manicured belles of class and distinction. As I was reading this book, I was overwhelmed by the sensation that Ms. Rich has decided that the South IS everything she's seen in Gone With the Wind and that she is the Scarlett O'Hara of her own little delusional world.
Among the most offensive paragraphs in this book (and there are many), the one that shocked me most was the notion that when a man in a position of authority - like a boss or co-worker - tries to feel "a Southern woman" up, we don't do slap him or claim sexual harassment, but instead tell him to be nice in an "enchanting, lilting tone." Is this woman kidding? She is suggesting that you respond to unwanted sexual advances by saying no, but in a suggestive tone? Maybe women like these are the ones that some men say "were asking for it."
TRUE Southern women don't bat their eyelashes at unwanted sexual advances, nor do they often file sexual harassment charges. Most often, they let the man know that if he touches them again, he's gonna get decked and have to explain to all the guys in the office how he got that black eye.
If you are interested in "scoring" a high-earning, powerful husband through your seductive femininity, then this is the book for you. But be forewarned, the author also wants you to understand that you will NEVER come first in his book, and you should accept that, like "all Southern women do." Also, even if you are married, you should still "flirt shamelessly" with other men as "all Southern women know" in order to get what you want.
In addition, as "all Southern women know," you CAN have it all. You should pursue your career like "strong, determined Southern women do", do everything you can to please your husband (or any other man you may want something from), bake from scratch, give all your remaining attention to your children, and still be able to throw elaborate holiday displays all year. Of course, like "all Southern women", you must do this with grace, dignity, a fresh manicure, and perfectly applied makeup.
I have yet to meet this Southern belle that Ms. Rich describes. I HAVE seen many harried, miserable Southern women in the upper and upper-middle classes trying to achieve this ideal to keep from being scorned by their peers (which Ms. Rich admits on more than one occasion they WILL BE!)These women are "esteemed" of sorts by their peers, always look their best, attend every social function, have their kids in all the right programs, etc.
What SMART Southern women know is that while these girls are pecked together like a bunch of hens, clucking about how classy they are, their husbands are flirting with the cocktail waitresses. These women live in a world of fantasy and savage competition with each other. They desperately crave the approval and attention of everyone around them. Ms. Rich extols the virtues all the while covering the pettiness, jealousy, and insecurity that lies at the root of what even she proclaims as the most judgmental women in the country.
The essence of the truth about these "most esteemed" Southern women is found on page 173, where Ms. Rich advises you to NEVER talk about your problems outside of your family, and sometimes not even within your family. Herein lies the core of the code of the South - APPEAR perfect in every way by never admitting that anything is less than perfect in your life. This is the heart of Ms. Rich's book. Many people are dazzled by these Southern vixens' charm because they don't ever see what lies beneath.
Ms. Rich tries to paint a picture of a perfect woman, but she doesn't exist. If you want a guide on how to manipulate men or how to become a shell of a person whose existence depends on fitting in to "high society" then you will enjoy this book. If you want a real guide on how to be a lady, considerate of others feelings, and a person of true class, you'd be better of reading Judith Martin or something equivalent. This book belongs in the trash can.
By the way, there is no stereotype that can cover every Southern woman. We are fiercly independent and cannot be labeled. We share some common traits, but our unpredictability and individuality make it so that pidgeonholing the way Southern women act and live can be a pretty daunting task.
Perfect.......2007-03-08
I almost wish she didn't write this book so all our secrets wouldn't be given out. But she describes southern women perfectly -- we are sugar and spice. Highly recommend this book.
She is Wrong.......2006-12-29
This book is great, and I love it, however I think the author should have checked a few facts better. On page 210 she writes that Blythewood, SC has an annual Kudzu Festival, however she is wrong. I was born and subsequently raised in Blythewood, SC and there was never a Kudzu Festival. The town is a very small town in Richland County, South Carolina, that I believe, she confused with another Blythewood. There is another Blythewood, and there is a Kudzu Festival, I do not know what state it is in, it is not South Carolina though.
Average customer rating:
- Technique but no cookie
- Basic tools for the online gold rush
- Didn't work for me
- Direct and Immediately Useful
- Basic start but could leave you broke..
|
Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond
Anthony Borelli , and
Greg Holden
Manufacturer: Wiley
ProductGroup: Book
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ASIN: 0470100346 |
Book Description
Affiliate Millions
For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how.
With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they'll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns.
Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.
Customer Reviews:
Technique but no cookie.......2007-10-19
As someone who has spent over a decade on the Internet, I understand the fundamentals of the building of a tool or the utilization of a tool that can be used to generate money online. If you understand this too, then skip this one.
This book is for the complete novice. BUT if that novice buys it, they will regret it because they will spend hours and hours toiling to get to an expert level of understanding on how to build and utilize a system such as this and then be faced with the same outcome I was.
There is absolutely no recommendation for products and services that do well in this environment. All of the check copies posted in the book were dated from 2005 which most folks know was the hay-day of the search marketplace and literally was the first year in existence for the pay-per-click marketplace. Today's marketplace, especially in the affiliate realm, is extremely more competitive largely because of books like this. There was no effort expended in addressing this competitive pressure and the resulting gap reduction between affiliate commission and PPC bids.
At the end of the day, folks, there are no easy millions. You must be ahead of a trend like Mr. Borelli, to exploit such an opportunity. Once the rest of the world has caught up, the only thing you can hope to do is ... you guessed it ... sell a book to teach others how to do it.
Basic tools for the online gold rush.......2007-09-06
My experience was similar to that of "gordo the lordo." Plenty of clicks but just a few orders. Getting clicks isn't hard. What kind of clicks? That's the $1,000,000 question.
As a search engine advertiser, your task is to capture the clicks of consumers who have made a buying decision or are very close. These clicks will make money for you. The clicks of people who are "just browsing" will cost you money. You have to be a student of online search behavior.
You capture money-making clicks by finding highly relevant keywords and writing focused ads. How hard can it be? Get your ads up and running, tweak them, and watch the money roll in. You only need basic English skills and common sense. A degree in advertising or English is not going to help.
I would encourage anyone to try it because you may discover that you have the knack. By spending $500 or so, you should be able to get an idea how well you might do. Don't make the mistake I made, which was to let my ads capture several hundred clicks without getting any orders. I kept thinking "the orders will kick in." They didn't. Stop your ads after 200-300 clicks and wait for results. (Even 50 clicks are too many with retail sites.) You can either tweak the ad (if it's close to break-even) or abandon it and try something else. Tweaking wouldn't have helped my ads, which earned pennies for every dollar spent on clicks.
You are playing the keyword market on Google. Some keywords sell for $20 per click and more. Search engine advertisers don't get caught up in keyword "bubbles." They are only after potent "value" keywords that sell for 25 cents or less.
The keyword market is like a gold rush. Everywhere you look the ground is torn up by hordes of stampeding prospectors. You wander far and wide hoping to find a stone that hasn't been turned. How many thousands of other guys are out there trying the same thing? Good luck.
You never know. You might have the knack. Affiliate Millions gives you everything you need to know to get started. When I joined my first affiliate program and set up my first ads, I had the book open and followed it not step-by-step but word-for-word. It's just the kind of "excruciating" detail a beginner needs.
Mr. Borelli explains how to evaluate the earnings potential of an affiliate program. The profit, or course, depends on your revenue per click. An adgroup for $20 books may not be the way to go.
Should you actually make money, there is a chapter on campaign finance. You have to manage your cash flow to optimize performance. If another book on online advertising has this kind of chapter, I haven't seen it.
Mr. Borelli has set up the Affiliate Millions website for "prospectors." The only item listed for sale is the book. There is a free monthly newsletter. There are no ads. Mr. Borelli answers questions on the site's discussion board. If you are at all familiar with the "get rich online" racket you know how exceptional this is. Such sites are usually crammed with ads and have little useful information.
Mr. Borelli's advice is a bit sketchy and vague. That's because it has to be. If Mr. Borelli were to disclose his winning formula, everyone would copy him and he would be out of business within hours. All he can do is point people in right direction. Within that proviso, he provides clear and valuable information.
Mr. Borelli makes no promises that prospectors will get rich. He merely suggests that it is possible. He ends the opening chapter with "Take it step-by-step and read the chapters that follow, and you'll stand a good chance of becoming an Affiliate Millionaire yourself." If he starts the book by saying your chances are practically nil, no one will continue reading.
Like "gordo," I'm amazed that anyone could make millions at this. A million dollars in a year is $2,700 a day. You would have to consider yourself pretty successful with $2,700 a day in SALES, never mind commissions. You would have to strike it rich with multiple million-dollar campaigns. You would have to come up with new ones all the time.
Think of the millions in revenue Mr. Borelli is generating for the companies he advertises for. They should throw a party for him.
Didn't work for me.......2007-08-21
I tried the principles in this book. I set up some ads for a variety of products and different companies through Commission Junction and was, at first, delighted that I was getting a good amount of clicks. I was confident the ads were good enough because of some experience I've had in the past writing copy.
However, after over 250 clicks to major websites that boasted a large earnings per click, I got one sale and a large $ loss. The ads were good enough to catch the people's attention, but no one was buying.
I think this is a tough way to go at it. A website might be the better way to go. I am amazed that anyone could make any money doing this, never mind millions.
Direct and Immediately Useful.......2007-07-24
I was seeking a detailed, practical and thorough "how-to" approach to build internet-based revenue. This book filled the bill. It covered all key facets of the approach - particularly helpful for a layperson - as well as for someone with web-based experience (as am I). I have yet to test the specific recommendations. The book was solid.
Basic start but could leave you broke.........2007-07-12
Its true that money can be made by signing up for affiliate programs and marketing them on pay per click search engines. However, its possible to lose a great deal of money and this book doesn't do a good enough job helping people calculate the risks. For example, the author indicates he markets Amazon products. Amazon on its basic associate program pays 4%. A $20.00 book pays a comission of .80 cents. But in pay per click advertising a marketer can pay 30, 40 cents and even a dollar depending on the keywords. In a test marketing the new Harry Potter book (book 5) I spent over 9.00 in ppc ads that resulted in 4 sales. The click thru to sale was 13%... which isn't bad. The point is, I earned only about $2, but spent over $9.00 to earn it (a loss of $7.00). The author doesn't explain how to choose affiliate programs in terms of cost vs. payoff. Anyone who reads this book will get some basic information, but before spending money on ppc advertising they'd be better off buying The Ultimate Guide to Google Adwords which does a better job explaining keywords, writing effective ads and managing campaigns.
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