Book Description
In The Attractor Factor, Joe Vitale combines principles of spiritual self-discovery with proven marketing concepts to show how anyone can live a happy life in and outside of business. He shares his own quest for wealth and success while leading you through the five simple steps that will make all your aspirations, professional and personal, a reality.
Download Description
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A breakthrough practical spiritual guide to achieving all your goals
For the first time ever, one of the rarely discussed formulas for building wealth and achieving success in all areas is revealed in The Attractor Factor. Popular marketing and spirituality guru Joe Vitale argues that those who try hard and fail need to remake their inner beings in order to easily attract success, wealth, and happiness. Many people do the right things but get the wrong results; it's not so much what they do, as what they are inside. The problem for most people is self-sabotage. In five easy steps, Vitale shows anyone how to become happier and more successful by doing a few simple things differently every day. Part wealth-creation guide, part spiritual road map, part autobiography, The Attractor Factor offers inspiring, effective answers for anyone who wants to feel better, be happier, get wealthier, and get ahead in life.
Joe Vitale (Wimberley, TX) is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. His articles are widely read and his professional clients include The Red Cross, PBS, Hermann Children's Hospital, and many other small and large international businesses. His past books include There's a Customer Born Every Minute and The AMA Complete Guide to Small Business Advertising.
Customer Reviews:
Attractor.......2007-10-23
I liked allot of what this book says, but I am not so sure how easy it is to change a life as the sub-title suggests. I saw The Secret, and I like Dr. Vitale in it, as I do in this book as well. Everything he says seems to make sense. But both The Secret, and this book, are not going to profoundly change your lives. Well, I should not say that. It may, but it will likely be a work in progress. It just depends on were you are in your life, and how much you want to change. I read this book at the beginning of this year. And I saw The Secret at the beginning of 2006. I have noticed changes in my awareness of life. I am more comfortable in life as well. Maybe that comfort is knowing that there is too much unknown. But it is still baby steps. One moment at a time. Very small ripples in the lake.
The Secret (Extended Edition)
The Attractor Factor.......2007-10-08
Joe spells out his 5 steps easily with plenty of examples for the reader to relate to. I highly recommend this easy read for anyone looking to change where they are or to move closer to where they want to be in any area of their life.
Great Book.......2007-10-04
The Attractor Factor" by Joe Vitale presents a clear five step process for prosperity. The book contains insights into how to manifest what you really want in life. We are reminded that our thoughts are always within our control, however there are some aspects of life that are truely unchangeable.
This book has the potential to be life transforming.
Some more great New Age Transformative books are;
The Secret
Nexus: A Neo Novel
Attactor Factor.......2007-09-24
This Book in incredible for keeping you on track and focused on positive thinking on all levels.
100% Recomended.......2007-09-17
This book changed my life forever. Specially the chapter "Be Happy Right Now". My change started with this chapter. I love Joe Vitale's job. This book is very easy to read and easy ti apply. 100% recomended to every human beign. Thanks again Joe Vitale for changing my life. God bless you always. Thanks!
Book Description
Over 3 Million Copies Sold
A Personal Finance Classic that Changed Forever How We Think, Feel, and Act about Money
Ten years ago, Suze Orman, America’s most celebrated finance expert, transformed the way we all view personal finance with her groundbreaking The 9 Steps to Financial Freedom. This New York Times bestselling blockbuster broke from the ranks of traditional money management books by looking at finances from an entirely new perspective, advising people to approach money from an emotional standpoint in order to achieve their financial dreams. By emphasizing the psychological and spiritual power money has in our lives, while still including information on all aspects of our financial daily activities, Orman has helped millions break through the barriers that hold them back. She is now our country’s leading personal finance expert, and here is the book that started it all.
Orman is back in a brand-new, fully updated edition to The 9 Steps to Financial Freedom, her personal finance classic that offers thoughtful, easy-to-follow steps toward a life of financial freedom. Here is the most up-to-the-minute information on a wide range of financial topics that plague us today: credit card debt, bankruptcy, paying for education, wills versus trusts, the best retirement account, life insurance, and more. Combining real-life recommendations with Suze’s own brand of inspiration and motivation, this is the only guide you’ll need to provide for yourself and your family.
As Orman shows, managing money is so much more than a matter of balancing your checkbook or picking the right investments. It’s about redefining financial freedom and realizing that you are worth far more than your money. Let America’s leading personal finance expert show you how.
Customer Reviews:
Very informative.......2007-10-01
This book is a great resource for someone who wants to do the right thing with their money.
Great Help!!!.......2007-08-27
I just started reading it and it is wonderful! I can only recommend it!!!
Great help and tips even for 2007!
I also loved her new book 'Women and Money'.
The 9 Steps t Financial Freedom.....Suze Orman.......2007-05-12
This was an excellent guide for all. It was easy to read, Suze explained different terms, gave guidelines etc. I read it in 3 days,and will keep it as a guide for future reference. I already recommended it to friends & relatives.
The best kickstart .......2007-04-25
You'll want to give this to your friends.
Suze is great. She helps take care of everything, not just budgets. This one was the best of the money books I've read; it left me with more money and more peace of mind. This is the only one I've given away to a friend, and I'm buying it again for myself.
If you're interested in more, I'd suggest:
Smart Couples Finish Rich: 9 Steps to Creating a Rich Future for You and Your Partner
I've referred back to his book a few times, it fits very well with Suze's great advice, and he has a few bright tips of his own.
Other interesting reads:
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not!
The Motley Fool Investment Guide : How The Fool Beats Wall Streets Wise Men And How You Can Too
PRETTY GOOD, BUT READ THIS.......2007-04-19
Does Orman know her stuff? Definitely. Is this book concise, well written and to the point, a no nonsense primer on achieving financial stability? Yes it is. Does Orman pander to the lowest common denominator, i.e. those with virtually no financial acumen? In my opinion, yes she does.
I recently read an interview with Orman in the Wall street Journal where she claimed that of her $25 million in net worth she only has a million in the stock market. That's 4%. Most financial experts would assert that's way too little. But Orman's not an investor, she's a common sense lady with a brass tacks approach to money, and it serves her well.
And I just read a book I like even better than Suze. Dave Barry's "Money Secrets" contains a dead on skewering of Orman. If you're familiar with Orman's approach and like Barry, you have to check this out. Dave Barry's Money Secrets: Like: Why Is There a Giant Eyeball on the Dollar?
Average customer rating:
- Listen up, confused people! :)
- Life Changing!
- Very Good for Personal Mission Statements!
- Must read for all
- great book
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PATH, THE: CREATING YOUR MISSION STATEMENT FOR WORK AND FOR LIFE
Laurie Beth Jones
Manufacturer: Hyperion
ProductGroup: Book
Binding: Paperback
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ASIN: 0786882417
Release Date: 1998-08-12 |
Book Description
the PATH In a world in which we are daily forced to make decisions that lead us either closer to or further from our goals, no tool is as valuable in providing direction as a mission statement -- a brief, succinct, and focused statement of purpose that can be used to initiate, evaluate, and refine all of life's activities.Individuals and companies have recently been learning what history has demonstrated all along -- that people or groups with carefully defined missions have always led and surpassed those who have none. Yet the process of outlining that mission statement has been, up to now, an arduous one that all too few have committed the time, energy, and resources to undertake.In The Path, Laurie Beth Jones, author of the national bestseller Jesus CEO, provides inspiring and practical advice to lead listeners through every step of both defining and fulfilling a mission. With more than ten years' experience in assisting groups and individuals, Jones offers clear, step-by-step guidance that help you create a mission statement in a matter of hours rather than a month or years.Rich with humor, exercises, and case histories, The Path is essential listening for anyone seeking a lighter, clearer way in the world.
Customer Reviews:
Listen up, confused people! :).......2007-03-14
I am only part-way through the book, but I give it a high rating because it's quality so far. It offers both theory and practicality, and a "how to", along with plenty of examples; everything good teaching should do.
Now, I noticed that people that gave this book fewer stars did so because they approached the title of the book assuming it was to create a mission statement for their BUSINESS or CORPORATION. But, I interpret "create a mission statement for work and life" as creating your INDIVIDUAL mission statement for your INDIVIDUAL work...not necessarily your company as a whole. I'm imagining that'd be a whole 'nother book perhaps with a more global-systems take in regards to companies. I do believe Laurie Beth Jones has several workshops a year and private consulting to help with that, though, if you check out her personal website. Anyhow, for individuals, this seems to have a lot of value to me. But, the exercises in this book do not lend themselves, nor do they seem to be created for "companies". Just a clarification. Great book so far.
Life Changing!.......2006-10-06
Myself and three other friends read this book together in college and I can confidently say that it changes the entire direction of my life. Jones takes you through the necessary steps to write your mission statement. It was clear and easy. Once you know your mission statement decisions are so much easier to make, regarding the direction of your life. Does this task align with my overall mission or not? In the age of busyness and trying to constantly align our priorities, this is a very important starting point to this never-ending challenge.
Very Good for Personal Mission Statements!.......2006-04-23
For some time I struggled with the idea of developing a mission statement for my church and for my own personal life. With Jones' help, I now have a much better grasp of how to approach the subject privately and publicly. The author is easy-to-read and follow, yet offers profound insights into just what a personal mission statement is.
Laurie Beth Jones is becoming one of my favorite authors, and this title is another example of her fine work.
Must read for all.......2005-09-25
Laurie Beth Jones should be a required read for anyone that is dealing with leadership. Her insights are well worth your time and is written in a manner that all could enjoy.
great book.......2005-09-24
If you are trying to put together things in your life and career, this book ties both of these together. There is a little bit of spiritual emphasis, a little bit of career emphasis, and some over-all life emphasis. A great balance. This book helped me to see why I was un-happy in my job over the past 3 years and why I am so happy in my new job. It gave me courage to start a new venture because I could tie things to my "life mission" 5 stars for this book!
Amazon.com
When Suze Orman was 13 she watched her father dive into the flames of his burning take-out chicken shack in order to rescue his cash register. In that moment Orman learned that money was more important than life itself. And so it became her quest to be rich. But years later, when Orman became a wealthy broker with a huge investment firm, she was profoundly unhappy. What went wrong? She had not yet achieved financial freedom. In her nine-step program, Orman covers the ingredients to financial success--confronting our beliefs and fears, learning the nuts and bolts (and insiders secrets!) of savvy management, and finding the spiritual trust that leads to abundance.
Amazon.com Audio Review
Suze Orman's reading of the audio version of her bestselling book The 9 Steps to Financial Freedom is nothing if not intense. Coming at you with the force of a summer hurricane heading for Cape Fear, Orman recounts one horror story after another to help us avoid financial disaster. But, if her insistent, somewhat graceless voice takes some getting used to, it's well worth the adjustment. After awhile, you'll be glad she's doing the talking, blending years of experience as a certified financial planner with credible authority and, more important, a passionate belief in our individual abilities to handle our own finances. There's no question that Suze Orman cares about how we manage our money.
To show her commitment to our financial well-being, Orman packs this abridgment with an unusual combination of practical advice and psychological exercises. During our three hours with her, we receive arguably the best education available on mutual funds, estate planning, income taxes--even life insurance. But we also learn how to "face our fear" of money by exploring our past for the source of the fear. Later, she tells us that giving money to charity actually helps us release this fear. And, in perhaps her most startling step ("trust yourselves more than others"), Orman suggests we follow our inner voice while making investment decisions, a voice she believes comes from God.
Whatever you may thing of that revelation, it's impossible to be put off by Orman's candid, idiosyncratic approach to money management. This is one self-help tape that lives up to the genre. Listeners who stick with Orman till the end will be truly inspired to take money matters into their own hands--and they'll likely get started immediately. (Running time: 10 hours and 43 minutes, two cassettes) --Ann Senechal
Book Description
Suze Orman has transformed the concept of personal finance for millions by teaching us how to gain control of our money -- so that money does not control us. She goes beyond the nuts and bolts of managing money to explore the psychological, even spiritual power money has in our lives.
The 9 Steps to Financial Freedom is the first personal finance book that gives you not only the knowledge of how to handle money, but also the will to break through all the barriers that hold you back.
Combining real-life recommendations with the motivation to overcome financial anxieties, Suze Orman offers the keys to providing for yourself and your family, including:
* seeing how your past holds the key to your financial future
* facing your fears and creating new truths
* trusting yourself more than you trust others
* being open to receiving all that you are meant to have
* understanding the lessons of the money cycle
The 9 Steps to Financial Freedom is useful advice and inspiration from the leading voice in personal finance. As Orman shows, managing money is far more than a matter of balancing your checkbook or picking the right investments. It's about redefining financial freedom -- and realizing that you are worth far more than your money.
Download Description
Her down-to-earth personality and accessible message has connected Orman with TV viewers on CNN, CNBC, and Fox After Breakfast. Now she makes her unique approach to controlling money available to readers with this non-traditional financial planning guide.
Customer Reviews:
This was exactly what I needed; maybe not what you need.......2007-09-26
This book laid out the basics for someone who had to start from square one-half. I had no expectations and was pleased with what I found.
The Good:
1. I have found the idea of looking into your past/emotions about money to be useful.
2. Nowhere else have I found such clear explanations of so much investment lingo. I feel like I will be able to understand Businessweek much better now.
The Bad:
1. I can see how high expectations could lead to disappointment; the claims of psycho-babble are not altogether wrong.
2. I think Suze Orman does not appreciate how good she is with money; most of us should probably not invest by instinct, the way she says we should.
Verdict:
Excellent reference for rock bottom beginner wondering where to go next, but don't believe everything you read.
Financial Security.......2007-09-02
Orman's books do help people create a more financially secure future. Her books are deep and mutifaceted in terms of the approach to financial issues.
Outdated but most things still apply.......2007-07-03
I'm finding out that by reading some of Suze's books, they might be a little outdated. However, the basic principles apply. You need to do something to set yourself free from the financial burden and this is a great book to start with.
I just love Suze Orman.......2007-05-26
My boyfriend had this book on his shelf for years....a guft from his mother. I decided after a few years I was going to read it.
The financial lessons in the book are great! I learned about trusts, wills, etc. Things I would not have thought of, and Suze explains them in a very down to earth, non-intimidating way. She usually blends a true story in.
Because I loved the book so much I started watching the show. Suze is very eccentric and does have some crazy ideas. But, more than a financial planner she is a people person. A very opinionated people person. My boyfriend could not stomach the show because of her eccentric ways- but he came around when I raved about the advice, and things I'd learned.
Suze is just Suze.....so if you've ever seen her show-- she writes like she talks....A no BS kind of gal.
From analyzing the way in which you organize your money in your wallet, to respecting it- you learn the inner reasons why you don't always create wealth for yourself. It may seem far-fetched. However, I am a strong believer that the mind is very powerful. I've done much better financially speaking since I heeded her advice!
Very informative!.......2007-03-12
I was really impressed with this audiobook. It gave tons of useful information, and Suze explains it in a way that anyone could understand. She also gives great "real-world" examples. This is definitely one of very few audiobooks that you can keep and listen to again later to refresh your memory on a topic. Highly recommended!!
Amazon.com
The Energy of Money: A Spiritual Guide to Financial and Personal Fulfillment, by Maria Nemeth, Ph.D., outlines a distinctly unique approach to one of the most dominant yet forbidden topics in modern society: money, and how we deal with it. A clinical psychologist who once lost $35,000 in a fraudulent investment scheme, Nemeth learned from that ordeal (and similar experiences of friends and associates) how most of us develop relationships with money, and the ways in which we subsequently can bring these in line with our actual dreams and realities. She initially used this knowledge to start a workshop called You and Money, which eventually attracted more than 4,500 participants and led to the development of concepts now delineated in this book. Quoting relevant wisdom espoused by those ranging from Joseph Campbell and Ram Dass to Mark Twain and Dorothy Parker, Nemeth sets out "12 principles for personal fulfillment" designed to help readers "uncover the hidden landscape of beliefs, behavior patterns, and habits that underlie and sometimes subvert how you use money and other forms of energy." The result is a refreshing, useful, and surprisingly accessible mixture of universal financial advice and the much rarer--but no less important--ethereal side of fiscal self-management. --Howard Rothman
Book Description
"Money is congealed energy," said Joseph Campbell. And releasing it releases life's possibilities. . . .
Thousands of people worldwide have learned how to build a powerful new relationship with their money and bring their dreams to fruition through Dr. Maria Nemeth's dynamic workshops. Now you can, too. In The Energy of Money, Dr. Nemeth--who received an Audio Publishers Award for her Sounds True series on which this book is based--draws upon her more than twenty years' experience in synthesizing spiritual and practical techniques for managing yourself and your work to create a revolutionary program that can free your financial energy and use it to achieve personal life goals and financial wealth. Combining a complete self-help and self-discovery regimen with proven methods of money management, this powerhouse guide to prosperity presents twelve principles that will help you to
- Uncover the hidden landscape of beliefs, patterns, and habits that underlie and sometimes subvert your everyday use of money and personal resources
- Tame the dragons of driven behavior and busyholism
- Defuse fears of deprivation and scarcity
- Embrace and work through paradox and confusion
- Consciously focus your money energy
- Clear yourself to receive the energy and support of others and the universe
- Develop and stay on your personal path to abundance
Through easy-to-follow exercises and meditations, effective worksheets, and other interactive processes, Dr. Nemeth will guide you to financial success and help you manifest your special contribution to the world.
Customer Reviews:
Boring, for the financially unsavvy.......2007-08-16
I read this book ast part of a group, and all five of us agreed it was one of the worse books we've ever read. Here are two problems:
1. It's written for "the lowest common denominator" of people who haven't really given thought to their money before.
2. It's a slow read. The writing is full of the author's newly-coined terms that read like a college thesis.
After reading the first half of the book I started skimming the rest. It was painful to turn the pages.
a powerful amazing book!.......2007-08-09
I have read many prosperity books and this one is the most comprehensive, step by step, practical yet spiritual one I've seen. Dr. Nemeth takes the wisdom of having taught these principles for years, mixing in her own personal experiences and adding in deeply thought provoking exercises that will change your perceptions, your ways of thinking - and your life!
not~to BAd.......2006-10-25
This book was good but not terrific. after reading best sellers like Why we want you to be rich by Donald TRump and God Doesn't run a $2 Shop by Sage Saint Francis i found that this book just was not in the same leauge.
This book just did not cut it, i mean those two books changed my life, and actually got me the result and financial freedom i was after but they are not for everyone.
I found this information to be very simple and at times misleading...at best!
I do not feel this is the authors best work, however i still believe it is a good investment and a descent place to start.
Energy of Money - Excellent!.......2005-08-24
I am just finishing reading this book for the third time. This time I took the time to study each chapter thoroughly and to complete each one of the exercises. I have to admit that this is rigorous study of the book, and it's been life transforming. I've studied the book with a partner. We talk each week by telephone to share what we see about how the information in the chapter and the exercises apply to our lives. There is something so powerful about telling the truth about what we see and how it's affecting us, our energy relating to money, and our lives. One action I've taken as a result of this study is to clean my garage (with the support of my husband). For the first time in several years I can park my car in the garage - and there's breathing room from having many fewer belongings which, for the most part, I wasn't using anyway. I'm also accomplishing my goal of writing a book I'd wanted to write for about six years - with clarity and ease! How good is that?
Mind and soul approach to wealth.......2005-03-23
The Energy of Money is a brilliant explanation of the intuition and intellect behind wealth, prosperity, and abundance. If you believe that money represents energy, want a grounded approach, this book is for you. Knowing how to raise one's energy frequency to attract greater flows of money is easier said than done. Nemeth helps guide you to the process to increase flow. Try it and see if it works. If anything, you'll learn something new that you can use.
Book Description
Are you worn out? This book offers healthy living in four areas we all struggle with-emotional energy, physical energy, time, and finances-and will prepare you to live a balanced life.
Customer Reviews:
Setting Margins.......2007-09-09
This product was wonderful. I could not stop the cd's once I started them. I finished the set and a couple weeks later I heard the speaker over the radio, live. It was the same stuff. Great material. Life changing... A must have.
Wonderful book and help.......2007-07-03
This is a great book that really helps shed a different light on how to put margin in your life. This book really help me personally and I would recommend it to anyone. I also recommend the workbook, It makes things practical and help you to apply what you have learned in the book
A Prophetic Physician.......2007-06-23
Richard Swenson serves as a "prophetic physician" with the insights he provides in this title and its follow-up book "Overcoming Overload." Although he is a medical practitioner, his thoughts here transcend medicine and offer Divine refreshment for the exhausted spirit of individuals in the 21st century. As the title suggests, the key idea presented is "margin." The author defines margin, then describes its vital nature for various areas of human life.
I strongly and highly recommend this book to all busy Christians, which means just about every believer. Even non-Christians will find a great deal of helpful information. For me, this one is a keeper!
Excellent Read.......2007-05-09
Very insightful book regarding the nature of stress and how to better manage it.
Margin in life.......2007-04-24
Great help in working through the demands of life. Margin helps one to think through and prioritize the myriad of things that cry for attention. This is a must for those who are being crushed by the busyness of their lives.
Book Description
An empowering message about the true meaning of prosperityto help anyone achieve a life of material and spiritual abundance Imagine if you could achieve a life of true prosperity, enjoying: a vitally alive, healthy body through which you experience relationships that are always satisfying and intimate, honest, and nurturing work you love so much that its not workits play all the money you can spend Living at this exceptional level is not only possibleits right there for you, Edwene Gaines explains, if only you abide by the four spiritual laws of prosperity. Gaines, an ordained Unity minister, has been delivering her inspirational, life-changing message to audiences of all faiths at workshops across the country. Now she brings her powerful words to readers of this, her first book. Explaining the four spiritual laws, she shows why it is essential to: tithe to the person or place where you have received your spiritual nourishment set clear-cut, tangible goals forgive everyone all the time, especially yourself seek, discover, and follow your divine purposewhich will help you to assign significance to your life and bring a passion to all that you do The solution to financial problems lies within, Gaines insists, and here she shows readers how to raise their abundance consciousness and free themselves from a life of deprivation and want.
Customer Reviews:
One of the best I've ever read!.......2007-07-27
Reading Edwene's book also promopted me to get the AudioBook and begin practicing these laws and THEY WORK!
I've sent copies to friends and plan to send more.
Best gift I ever received!.......2007-03-11
This book was given to me by a good friend. Before I had a chance to read it, I had the pleasure of hearing Ms. Gaines speak in person. Not only is she a very funny person, who has no trouble laughing at herself, but she is also someone who lives what she writes. I went home and read this book, and my life was immediately transformed. Transformed in the sense that I knew what beliefs I needed to change to enhance my personal sense of prosperity, to create a higher sense of well-being.
If you have any stumbling blocks on your road to success, read this book. Your life will be greatly improved from a spiritual and financial perspective.
Paula T. Webb ~ author of "Creating Perfect Relationships" and "An Independent Ministry"
The Four Spiritual Laws of Prosperity, by Edwene Gaines.......2007-03-03
Edwene Gaines gives simple, straight forward advise that is clear and usable. She backs-up all of her information with personal experiences. She is funny, honest and sincere. I recommend this book to everyone. I have sent the CD or book as gifts to all my friends and family. It's a life guide that all can benefit from.
A Change in Consciousness.......2007-01-10
This book was the topic of four Sunday lessons in church, and also four weeks in a study group. It is focused on all areas of our lives and so gave us guidelines to prosper, not only in our finances, but in our health and happiness. This is a book that you can read over and over again, and learn something new every time. Edwene's sense of humor and personal stories made this book real for me.
The Four Spritual Laws of Prosperity.......2007-01-05
This is a great book. I used it in teaching a prosperity class at my church. We found the simple truths easy to understand. The exercises were very valuable. All of the students saw real results in their lives.
Book Description
Doug Hall has been called America's #1 New Product Idea Man by Inc. Magazine, A&E Top 10 and CIO Magazine, a title earned due to his outstanding work with such industry leaders as American Express, Ford Motor Company, Disney, Johnson & Johnson, Hewlett-Packard, Tropicana, AT&T and Frito-Lay.
After 10 years with Procter & Gamble Co., where he became that company's first "master marketing inventor," he now runs the Eureka Ranch, a work-hard, play-hard haven where he helps companies create breakthrough ideas for new products and services. This work, in combination with his years of consulting and researching, led directly to Jump Start Your Business Brain, the best piece of good news for business owners to appear in the last ten years.
Jump Start Your Business Brain is must-have information for business people everywhere, especially small business owners. Why? Because author Doug Hall is on a personal quest--a Robin Hood-like mission to translate the wisdom he's discovered researching top corporations into no-fail, practical tactics for small and medium sized businesses.
Jump Start Your Business Brain is packed with hard-won insight as to what truly works in the marketplace. To make it accessible to all, Doug transforms this real-life market intelligence into six scientific laws that, when applied with diligence, can make any business overflow with good fortune. Readers will learn how to:
* Increase sales by 10 to 50% by sharpening customer communications--not by spending additional money
* Transform business offerings to enjoy a higher profit margin
* Take charge of their future by increasing their skills at identifying and exploiting business opportunities
What makes this business book different from all the rest? Its laws of success are developed on scientific data and original research drawn from over 4,000 new products and services and over 6,000 front-line development groups.
Even better, the purchase of this book also entitles the reader to conduct a Merwyn simulated test market on the probability of success for their own business plan/idea. Merwyn, the computer "brain trust" for all Doug's data and research, will run an Idea Scan (via a single-use password protected within the book--a $500 value) which will allow crucial analysis for their business.
Finally, the promise of these scientific laws spring to life for the reader in dozens of small business success stories, including Village Pottery, Mo Hotta Mo Betta, College of Piping, Woolly Ware, Island Winds, Cavendish Figurines, Seasons in Thyme and Island Pewter.
Every copy of Jump Start Your Business Brain provides customers with access to one FREE Merwin Idea Scan--a $500 value!
Merwyn is a simulated test marketing system for business ideas. It allows test marketing of a new business, product, service or advertising idea before investing time and money in its execution.
Marketplace data indicates that ideas selected to go to market are successful only 25% of the time. An 845-case validation found Merwyn to have a 70% to 90% accuracy picking winners--thus dramatically reducing business risk. Merwyn's accuracy comes from:
1) Modeling what customers "do" as opposed to what they "say,"
2) Analyzing probability of success relative to millions of data points and
3) Eliminating the emotional bias that is common when pursuing new ideas.
Customer Reviews:
Mediocre follow-up to "Jump Start Your Brain".......2005-08-06
The average 5-star rating that this book has received to date is interesting. My 2-star rating credits Doug Hall's follow-up to his classic "Jump Start Your Brain" text with introducing readers to basic marketing in an enthusiastic manner. However, unlike the first "Jump Start" book (refer to the associated 5-star review I wrote for that text), there really is no uniqueness to this book when compared to other business-related marketing books except for the style in which the material is presented. Hall constantly brings up his "Merwyn" probability success tool that is being sold to the reader as a good way to predict the outcome of their product ideas, but since it is a proprietary tool there is no concrete explanation of the analytics behind the tool. Often, the book seems like it is merely a 300+-page sales pitch for Merwyn (and by the way, there is even a coupon in the book to get a one-time discount on use of his tool through the author's firm). After reading "Jump Start Your Business Brain" line by line for the first few chapters, it became quickly apparent that there is definitely a large amount of non-value-added fluff in the material. I still highly recommend "Jump Start Your Brain", but I do not believe this new Hall effort is worth your time unless you are completely new to marketing theory.
If you own just one buisness book, this is the one to have........2005-04-09
If there is only one business book to own, this is it!
Doug Hall lays out a straight forward, highly logical, and common sense means to communicate with your customers. Using his approach of communicating through overt benefits, dynamic difference, and real reason to believe, your business is sure to grow. This is a keeper!
What a disappointment.......2004-03-24
I buy about a book a week from Amazon and never write reviews - but I have to on this one.
Did you buy one of the original Apple Ipods? All the PR and reviews got your expectations up - only to find out that they went cheap on the battery. It lasts about 3-minutes. Big disappointment. It was capable of so much more.
Same with this book. I LOVED Hall's first book. Great breakthrough stuff. So when this one was released I got in the pre-publication line. I saved the book for a Saturday cross-country plane ride ready to savor. Had the highlighter all ready and - bummer. Couldn't believe it.
It's the equivlant of "Eat plenty of vegetables, get plenty of sleep and brush your teeth every day." Mundane, sophormoric stuff to be associated with the name Doug Hall. Not at all in the same league as his first book - a masterpiece. This guy is so much better than this cute little book of lists. I'll buy his next one, pay money to go see him - but this isn't the Doug Hall of the first book.
Tried and true ideas, reasonably well presented........2003-12-31
The book is full of marketing truisms that are presented better elsewhere, but set forth here as if they were new discoveries. For example, "benefits sell more than features." Well, duh! You already know this if you have read a single introductory marketing text. That said, the book's positive point is the energy with which he conveys the information, and it is a reasonably engaging read. The negative point is the ego of the author rises to the level of distraction.
So what's with all the glib five star reviews this book has received? Was I missing the point, was I reading a different book, or were there a few reviews planted by the publisher?
Up Your Business Success Odds to 80 percent/TESTED !!.......2003-04-29
Up Your Business Success Odds to 80 percent/TESTED TO WORK!!
Is your business or business or product idea focused in a way that makes its success chances from 60 to over 80%?
Or is it in the 17 to 23 % range that most people achieve?
Would you like a guide that explains the 3 principles that can help you to make that upgrade & that has been tested to work ??
Would you like a way to test your marketing materials IN ADVANCE & know how successful they're likely to be--that also has been found to be accurate in practice to within a few percentage points?
How about detailed, reasonably easy to use, tips from a man who successfully teaches Fortune 500 exec's how to do all this?
If so, immediately buy, read, & use this book !!
You'll be dramatically glad you did !!
I think it's one of the 3 best business books ever written.
David Eller
Amazon.com
Talk about an audacious title! But Suze (pronounced "Suzie") Orman means business in this anecdote-rich compendium of tips on 401(k)s, marriage, homes, and happiness. The PBS star/financial adviser has made plenty of the mistakes she warns against, like getting a 30-year mortgage instead of a cheaper 15-year, using Visa cards as magic carpets to calamity, and losing $20,000 in borrowed bucks to bum investment advice. Then she became a Merrill Lynch broker and an author capable of selling 10,000 books in 12 minutes on QVC.
Orman's point--in this and her No. 1 bestseller The 9 Steps to Financial Freedom--is that you'd better face fiscal facts and avoid fear, denial, and the self-fulfilling low expectations the novelist William Wharton called "the Poverty Mind." America is a nation of check-bouncing, late-fee-incurring, guilty bad planners. How long will it take to pay off that $3,000 Visa bill with minimum payments? Thirty years, you poor, dear fool! What would you gain if you bought stocks instead of your daily latte for 30 years? $165,152! Her book might've been titled The Courage Not to Be a Self-Sabotaging Neurotic.
Orman is the Andrew Weil of money health--she yearns to enrich your life emotionally, too. If you can't stand discussions of the psychological origins of fiscal decisions, or self-help lingo like "money is attracted to people who are strong and powerful, respectful of it, and open to receiving it," you'll want a more nuts-and-bolts adviser. If you want pep talk, true tales of woe and makeovers, and a jolt of a true pop culture phenomenon, Suze is for you. --Tim Appelo
Book Description
With honesty, empathy, and a dazzling knowledge of how money works, Suze Orman invites us into a realm where our lives and finances can prosper in harmony. Practical, spiritual, and above all financially sound, The Courage to Be Rich takes us through the financial milestones of our lives and shows us how to:
* Clear away financial clutter
* Break debilitating patterns
* Protect finances when entering marriage or romantic partnerships
* Start over after divorce or death of a spouse
* Differentiate between good and bad debt
* Invest for the future
* Give generously, live richly
* Learn and teach the value of money
"Orman prods the fearful, the angry and the impoverished to dig deep into the pockets of their souls for spiritual and financial riches. [A] holistic approach...Orman offers sound advice on money market funds, IRAs, estate planning and financing big-ticket items such as homes and autos, but her most compelling advice hits us in the emotional pocketbook." (USA Today)
"The reigning shaman and high priestess of personal finance... The Courage to Be Rich is another blockbuster." (San Francisco Examiner)
Customer Reviews:
It helped me!.......2007-07-30
I'm a little sorry to see all of the negative reviews this book has gotten, since I found it to be one of the most eye-opening things I've ever read and, by following some of its advice, have gotten my finances into better shape than they have been in years.
Let me clarify some things. This is not a book for the financially advanced, for professionial money managers or financial advisors, or for stock brokers. The intended audience here is the "Average Person" who works at something else every day but wants to better understand how to handle their money. This person probably has credit card debt, spotty savings, and some bad financial habits. I had none of those things when I picked up this book and I still learned tons from reading it.
The principal message here is that being rich begins with your thoughts. They way we think about money determines to a huge degree what we do with it, how we invest it, and how we spend it. I think no one will deny that fundamental truth, but Suze's gift is finding the ways to connect our thoughts with practical advice to change bad habits for the better. Many people could make a few simple changes in their lives and end up with a lot more money, and over time, that could mean real wealth.
It is true that some of the conclusions here will seem obvious to the financially savvy. But I question the idea that this is all "repackaged common knowledge." It isn't. Her messages are of the kind that bear repeating. How many people still buy a $3.50 latte every morning, stick thousands of dollars in a bank savings account at 1% interest, and have credit card debt well beyond what they can afford? If it were so obvious that these are unwise things to do with money, fewer people would do them! Suze shows that it's not enough just to recognize financially unhealthy behavior, you must also understand your personal history with money, the way you have been taught to think about it and value it, and understand how that history influences your financial decisions. Her recognition of the emotional value of money gives her the edge over other financial how-to books, which typically assume that money is a raw numbers game. It's much more than that, and Suze is right on insisting so.
Her most controversial advice is that you, and not a financial planner, must ultimately be responsible for your money, and I think a lot of the one-star ratings below are from frightened financial planners who know that Suze is onto their game. She does not, for the record, say that you should never work with one, but simply acknowledges that the ultimate responsibility for your money is with YOU and not someone you pay to organize your investments. I think she's right, and with all of the online resources available today, there's no reason to be ignorant about how money works in our society. A little more attention from you can mean a lot more peace with your money, and being responsible makes it much easier to make money grow.
One of the best sections of this book comes at the end, when she talks about the importance of giving. I just loved her discussion of how important it is to give and wish everybody would read it! In our greedy world, it's a message that needs to be heard.
I found this book lifechanging and hope others can too.
Repackaged Common Knowledge.......2007-05-17
Suze Orman's Book is well written and thoughtful, that being said, she doesn't provide anything beyond common sense and basic knowledge: Stop accruing debt, live within your means, pay off those high interest credit cards, distinguish between good and bad loans, save money, INVEST YOUR MONEY. All this is the same material you will find in every beginning personal finance book, and online for free. The problem is that after peddling all these little trinkets of knowledge, with an over indulgent helping of self-pity, she doesn't help you make a plan or answer some fundamental questions. Like...HOW? This book does not provide the basic mechanics of how to do what she says, and gives no details on how (in financial basics) she got where she is. How do I redistribute my debt so I can pay it off (what is a good time horizon), how should I save money so I don't get burned out by saving, how do I mentally control my spending, and most importantly how do I invest the darn money? If you tel people to save and invest, you need to give them a hint of a plan (e.g., save 10% of every paycheck, but no more, so you grow to hate saving money) or maybe also just a single chapter on where to invest the money beyond, use your 401(k). Maybe one on why being too risk averse is bad. Ultimately, this book simply provides abstract goals, that require you to go out and get another book to help you get perspective on getting there. So just skip it, and get the next book.
First step to getting rich.......2006-08-29
This book is so important. I swear she should write school courses for children K-12 & beyond because she is so wonderfuly full of knowledge and sound advice. I strongly urge everyone to buy this book if not for yourself then for someone you love. It is so enlightening you will not want to put it down.
Commen Sense Not Courage.......2006-08-03
This book is concisely written and reader-friendly.
The question and answer format in Chapters 8, 9 and 10 are pointed and helpful. There was obviously a lot of thought into choosing which questions to ask, because they're pertinent things we need to know, but most of us don't know.
Orman deserves credit not only for her advice but for her attitude and viewpoints on many financially related cultural aspects of our lives. One quote I liked on page 104 about carsis : "It's not a component of the American dream. It's certainly a component of our collective consumer machismo." Her following formula of investing at +X percent vs. a car payment at -X percent lead to some serious numeric differences. Meaning if you add it up, you may have placed your Opportunity Cost of car ownership (with monthly payments) to be about +$500,000 or a loss of -$500,000 dollars.
Most of the points in this book are for the neophyte. Or those who haven't thought much about incoming and outgoing expenses recently as our routine in life gets busy and complex. Many anecdotes are basically short-story case stories about some of the situations her past clients have been in, how they got there, and what was done to get them out of their predicament. You can read the chapters in any order. It's a good thing. The only thing I would change is the title. Instead of the "Courage to be Rich," I might call it the "Courage to Have a Manageable Debt-ratio." :)
LAW OF ATTRACTING MONEY.......2006-06-01
I have long been a fan of The Suze Orman Show on CNBC so I do not know why it took me so long to read one of her books. Her advice is always right on the mark about finances and this book is perfectly in line with that. She has plenty of great advice on buying a home, explaining mortgages, and how to decide which life insurance policy, annuity, or bonds are best for you. The book will be very useful for anyone who needs easy to understand descriptions of these financial concerns.
Most financial books I have read are mind-numbingly dull, and written by experts who appear to have nothing but money on their minds. Suze's book is written for everyone and it reflects a sincere concern for people and bettering the quality of their lives by helping them understand the world of money. The great warmth of her personality makes you sincerely believe she wants you to have the Courage to be Rich.
The book lives up to its fantastic title. What is most striking about Suze Orman's approach to finances is she talks about the emotional reasons why we end up with credit card debt or are afraid to spend money on a vacation. She looks at the deep psychological beliefs we all have about money, and she teaches how to think in terms of abundance rather than scarcity to allow money its proper place in our lives. Although she does not mention the Law of Attraction (see my review on Lynn Grabhorn's Excuse Me, Your Life is Waiting) her principles are largely the same. She is also a women of great heart. She ends the book by telling us what to do with the money once we have had the courage to be rich. She talks about giving to charity and how generosity only increases our financial, and more importantly, our spiritual abundance. I wholeheartedly trust Suze Orman's advice, not simply because she knows about money, but because her sincerity and generosity of character shine forth on every page. Read this book no matter how much money you have. You won't be disappointed.
Tyler R. Tichelaar, author of Iron Pioneers, The Marquette Trilogy: Book One
Book Description
Millions of people worldwide dream of making a "good" living, of attaining great wealth, and having an extraordinary and fortunate life. However, they haven't yet found a way of attaining it, and they fear that they can only do so at the expense of othersperhaps by compromising their higher spiritual values and virtuous nature. Some people who outwardly acknowledge their desire for great wealth feel inwardly guilty about acquiring it, and their illusive conflict blocks or dissipates their potential fortunes. Other people say they just want to be comfortable and secure rather than vastly fortunate. These individuals also hold themselves back from breaking through to new levels of financial freedom, and actually living their most cherished and inspiring dreams. In addition to their conflicting spiritual and material natures, some people have an additional internal struggle between their desires to give and receive.
How to Make One Hell of a Profit and Still Get to Heaven was written to help you (if you happen to be like most people) dissolve these apparent conflicts. It can assist you in making your financial dreams come true while shedding light on an entirely new way of looking at, understanding, and appreciating the true nature of Earthly profits and heavenly wealth. If you read and apply the principles and methodologies that are laid out in these pages, your relationship with, and ability to master, your spiritual wealth and material finances as well as other vital areas of your life will undergo an amazing transformation.
Customer Reviews:
Written for people who have vague notions that simply making money is somehow in conflict with their morals and ethics.......2006-05-31
Ok, this book isn't a book about a literal heaven nor does it define spirituality according to any specific religious doctrine. This book is for those folks who have uncomfortable attitudes towards making money because they feel it violates their moral or ethical codes, whatever the name of the code.
A surprising number of people are very uncomfortable with the idea of buying and selling and especially of making money on their work. They don't mind receiving a paycheck as long as it isn't "too big" (whatever that means), but to actually make something and sell it for as much as the market will bear causes them sincere and very painful anxiety. Years ago, when I taught piano full time and had a full slate of students that I charged what was a good rate for the time, one of my friends asked me how I did it.
So, I told her what I did, how I built the number of students, and what I charged. She said she could never charge that much for teaching music because it was unfair to the kids. Well, guess what, she didn't end up teaching many students even at her lower rate. And she had to go work at another job because she couldn't make enough money at what she was willing to charge. Is there a lesson here?
This book takes a person with the kind of fears and anxieties of my friend and walks them through why it is a good thing to charge and make money. What you should do to save and build with that money and how to use money to enrich rather than become the focus of your life.
If you are a person with these kinds of stultifying attitudes towards money, this is a good book to read and think about. However, if you are already a businessperson with a good understanding and attitudes towards making money, well, this book is probably too basic.
Awesome prosperity book!.......2006-03-09
This is one of the very best books I have read regarding prosperity and the way we view money. Dr. Demartini approaches the concept in a way I have never seen before and I have had too many "lightbulb moments" to count. I have purchased 4 of these books and shared them with friends, I was so excited about it. I highly recommend this book to anyone who wants to stretch their thinking a bit outside the box and gain some new insights about how they think and feel about money.
Books:
- The Birthday Party: A Memoir of Survival
- The Complete Credit Repair Kit (+CD-ROM) (Complete Credit Repair Kit)
- The Complete Guide to Your Real Estate Closing: Answers to All Your Questions - From Opening Escrow, to Negotiating Fees, to Signing the Closing Papers
- The Credit Secrets Bible
- The Credit Secrets Bible
- The Devil's Teeth: A True Story of Obsession and Survival Among America's Great White Sharks
- The First-Time Homeowner's Handbook: A Complete Guide and Workbook for the First-Time Home Buyer (Book & CD-ROM)
- The Fix Your Credit Workbook: A Step-by-Step Guide to a Lifetime of Great Credit
- The Four Spiritual Laws of Prosperity: A Simple Guide to Unlimited Abundance
- The Globalizers: The IMF, the World Bank, And Their Borrowers (Cornell Studies in Money)
Books Index
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