Book Description
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.
Learn how to:
- Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system.
Customer Reviews:
Good book.......2007-10-19
This books is good for Google AdWords and worth the money. I didn't think it was as great as some of the others, but if you want to learn a lot about Google AdWords, you will learn new things in this book.
Not just common sense ideas........2007-10-17
Most books like this are a bunch of common sense things that most halfway intelligent people can think of themselves. This book is not like that. It is written to help anyone using Google AdWords. It will save you money and drive customers to your website by teaching you tricks unique to Google. I finished reading it and had two pages of ideas of things to change for my already successful Google campaign. I would highly recommend this book to anyone needing to do any Web campaign work. The authors also point out the unique things that Google can do for companies today that companies could not do before. If you have a good product, and can find the right words to convey your message, this book will help you do drive thousands of customers to your website for a very low price. Selling it still up to you, but the thought of driving people to your website who are actively seeking information on the product that you are selling, and paying a pretty small price for each click is/should be exciting to many a entrepreneur. This book will definitely help you to attain that goal.
My biggest complaint about the book is that there was nowhere to take notes in the book so that I could do all the things that this book made me think of.
Ultimate guide to Google Adwords.......2007-10-14
This is a great book for anyone advertising or thinking about advertising on Google. It is complete, and I believe a must read to save yourself time and above all money!
Worthy Companion for "Affiliate Millions".......2007-10-13
I got this book to supplement Affiliate Millions (Anthony Borelli). Affiliate Millions is the first and only book I have read on the topic of internet advertising as a business. I was looking for something to flesh out some of the topics Mr. Borelli introduces.
To my knowledge, Affiliate Millions is the only book devoted to the business of placing ads on Google to generate search traffic to various websites with the hope of collecting commissions through their affiliate programs. This business is sometimes called search engine marketing, affiliate marketing, paid placement, and so on.
Other books, such as the Ultimate Guide, address the topic of using Google AdWords to generate traffic for YOUR website. It's not quite the same as generating traffic for someone else but many of the principles apply.
You want to optimize your advertising campaigns for the highest placement at the lowest cost. The Ultimate Guide has a wealth of useful advice for this objective. The book has a thorough discussion of split-testing your ads to improve their "click-through rate." It introduces the "peel and stick" strategy for creating separate ads for the most effective keywords. There is extensive discussion of writing ad copy (which Mr. Borelli says is KING in affiliate marketing).
Yes, Ultimate Guide lives up to its name. It is an excellent companion for Affiliate Millions. Much of the advice can be adapted for the purposes of affiliate marketing.
For those who like to thoroughly research a business before jumping in, if you really want to understand search marketing, another excellent book is "Winning Results with Google AdWords" by Andrew Goodman. Goodman is a prominent authority. After you read his book, Ultimate Guide, Affiliate Millions, along with Google's own help screens and guides, you will practically be an expert.
Navigate the Adwords Jungle!.......2007-09-21
If you've ever used Google Adwords, you know how tricky it can be to really do it right. This guidebook is a great tool to help you find your way, and it can be especially helpful if you're a non-techie. Before you sink money into Google Adwords, get this book and save yourself some time, money and headaches!
Book Description
If you want to build a profitable--and consistent--eBay business, you need to start with strategic product sourcing. What to Sell on eBay and Where to Get It reveals the same techniques used by the most successful e-commerce entrepreneurs and by major retail chains to determine what products will sell well and which suppliers will deliver those products for the best price.
Learn to generate product ideas, research your markets, diversify your product line, and build a direct supply of inventory. Using the proven strategies in this book, you’ll be able to find the products that will fuel your business for the long term and skyrocket your sales!
Customer Reviews:
Great Book.......2007-09-16
I was a power seller on ebay for a full year but then ebay became so commercial that it made it impossible for the little guy to make any kind of living. Now it's like an online retailer mall rather than a place for the home worker to make a living. But if you still want to give ebay a try then I would recommend this book. It's very straight forward on what it takes to find products to sell. Make no mistake, it does NOT tell you where to go to find things to sell, rather it tells you how to come up with your own ideas and how to research them. It teaches you how to find a niche and exploit it.
What to sell on Ebay and Where to get it........2007-09-06
Title is very misleading. Never a mention of particular products or sources to find them. A lot of good marketing info but, no specifics.
Sorry, but I cannot recommend this to anyone.
No Hype, Just the Facts.......2007-08-24
A great book without all of the hype and fanfare that is contained in so many of the "how-to" books today. The authors do not promise you a rose garden nor $5000 in 30 days, but they do show you the way to conduct a true business using eBay. If you are serious about making a part-time or full-time income from eBay this book is essential. If you are going to sell without registering as a business, without a sales tax license, or hide income, Don't buy this book.
If its too good to be true............2007-08-05
This book, and others like it, hold out the promise of wealth and power through eBay selling. But they do not deliver on their title premise. All of the so-called wholesalers you are ever referred to charge YOU the same or more than you could buy it yourself here on Amazon. This is hardly wholesale.
As someone who owned and operated an actual incorporated wholesale and retail (show room) business for years, and had net 30 and better accounts with major wholesalers, manufacturers, I can tell you a real wholesale price is in the vicinity of 50-60% of the msrp, or lower if your quantities are high.
What this and books like it offer is only a way to make the writer and publisher rich.
Many sources to get you going.......2007-07-20
Finding stuff to sell is a seller's greatest challenge, so any help is welcome. This book is by two pros, with deep ties in the field, so you can believe what they say. Great addition to your eBay library and worth the money even if just a couple of the sources pan out.
Book Description
Learn the new rules of real estate marketing!
Old rule: Your website is all about you.
New rule: Your website is all about the customer.
Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time.
Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service.
These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER® Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER® Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
Customer Reviews:
Outstanding Resource.......2007-08-01
This book is very simple for IT guys, But It will be interesting for those IT Experts who are new in Real Estate Online Business.
It covers from A-Z, with details and researches, full of examples and ideas.
There are too much examples and ideas that you will not be able to use all.
I recommend this book to IT Experts who are working in Real Estate Industry, New Real Estate Agents and Brokers, Real Estate Agents who are going to update thier websites (If they had one before ! ), and YOU.
A Complete "How To" for online real estate.......2007-06-27
This information will help the new and "not so new" agent understand the principles of working in an online world. From email to web presence, branding to building a business one can sell in the future, this book is replete with tips, tricks, links and insight from some leading real estate trainers and agents. Presented in a clear, easy to follow fashion you can use right now, this is a must read for anyone interested in the "new rules" of real estate.
The best e-marketing book yet!.......2007-04-20
As a VRA I am always loking for the best ways to market my clients to the Real Estate community. This book has it all when it comes to marketing Real Estate online. It has given me my e-marketing strategies, web site ideas and ways to market Realtors to the online community. It is an A+ in my book.
Great view of technology in real estate.......2007-04-20
As the world of real estate has become more automated, it's clear that online marketing is an integral part of that world. From personal experience, I have observed that the majority of real estate agents don't have a clue about websites or online strategies. This book covers from the basics all the way down to the nuts & bolts needed to effectively reach the internet generation of consumers. I highly recommend this book for any agent interested in learning what it takes to compete in the new reality of real estate.
basic info.......2007-03-08
If you are an agent and have been doing online marketing this probably won't be a big help. If you are just getting going it makes for a good read and has some helpful info.
Book Description
It's payday on eBay®!
You may have been making some money on the side with eBay®, but if you've done much business at all, you know that it's not always as easy as it seems. Whether you want to be a full- time seller or make money on the side, this book will guide you step-by-step through creating the eBay® business you've dreamed of. It covers the basics of an eBay® business including record keeping, taxes, legal issues, sourcing, promotion, fraud protection, fulfillment, and other details entrepreneurs need to know. It also helps you determine what to sell, how to price it, and the details of working with services like PayPal.
Customer Reviews:
Very satisfied with book and the seller.......2005-10-03
I am pretty satisfied with the book. It was in very good condition and a great buy. The seller was prompt, efficient and did a great job.
Covers all the basics of starting an online ebay business.......2005-05-10
Covers all the basics of starting an online ebay business, from insurance coverage and handling sales tax quirks between states to advertising, promotion, accepting and pursuing payments and more. Those who recall the old ebay auction-only model will find much changed: you can now set up a shop with fixed prices on ebay and Starting An eBay Business covers both stores and auction formats.
Book Description
Book Description
Selling Used Books Online is a comprehensive how-to bible for America's newest and fastest growing group of entrepreneurs, the sellers on Amazon Marketplace and other online venues. Author Stephen Windwalker, a successful online seller himself who has also operated a brick-and-mortar bookshop, provides a treasure trove of up-to-date information with verve, clarity, and wit.
Amazon founder Jeff Bezos has reported that the number of third-party sellers on his company's website grew from over 100,000 in the fourth quarter of 2001 to over 150,000 in the first quarter of 2002, and roughly one-third of these appear to be entrepreneurial sellers who are operating full- or part-time businesses in competition with each other, with Amazon, and with very large Amazon Marketplace sellers such as Powell's, the Strand bookstore, and Alibris. For these 50,000 entrepreneurs, Selling Used Books Online will be a powerful business resource that will help them level the playing field, stay in business, and prosper.
Selling Used Books Online meets the needs of booksellers and business readers who want to stay current on market changes, best sources, insider's tips and tactics, and best practices, and is also a essential addition for public libraries, the small business and entrepreneurship market and related agency and educational markets, and publishing industry and bibliophile readers. Back matter includes several useful appendices that online booksellers will use on a daily basis: a glossary, a list of standard bookseller abbreviations, a casual bibliography of resources on bookselling and collecting, and an online bookseller's "Rolodex."
The Most Up-To-Date Book In Its Field, Covering:
· THE BOOKSELLING BUSINESS· SUPPLIERS AND SOURCES
· WHERE TO GET YOUR BOOKS
· WHAT BOOKS TO GET
· WHERE TO SELL YOUR BOOKS
· GRADING AND DESCRIBING YOUR BOOKS
· POSTING AND PRICING YOUR BOOKS
· ORGANIZING YOUR BUSINESS AND HANDLING TAX ISSUES
· FULFILLMENT AND CUSTOMER SERVICE
· EXPANSION ISSUES AND FUTURE PLANS
· HANDY REFERENCE TOOLS YOU WILL USE EVERY DAY
Customer Reviews:
This book is a "must have" for any new bookseller!.......2007-10-05
This book is a "must have" for anyone learning to sell online. It answers every question a new seller may encounter. I just started selling online and this book has really helped me! I keep it by my computer and reach for it every day! I want to give the best service possible to my customers and what a better place to learn the "best practices" than from a successful bookseller! Thanks to Stephen Windwalker for writing this book!
An Informative but Outdated Book.......2007-10-04
There is a lot of information in this book, particularly if you are new to selling online. That being said, however, there much information that was also missing. In particular, the use of selling aids when scouting for inventory. I would recommend Christine Miller's book for further insight. Her book really did take me up to the next level of my business.
great great book.......2007-09-29
Lot's of useful info packed in here. I little outdate maybe as far as the online selling goes, but the info has so far been right on the money for me!
A Good Book but Not Enough to Ensure Success .......2007-07-08
I can't complain about this book, it helped me get started. After running the gambit of get rich quick scams and schemes, I started selling used books on Amazon, and made more than $20,000 my first year. So, if your skeptical about whether or not this is a real business opportunity, don't be. It really works! However, there are some things, like the history of online selling, that some of us don't have time for, and so many of the early books (including this one), don't cover all of the tools available to help sellers find and buy top-dollar books. Because of this, a few years into my success, I ended up writing my own guide, to discuss things I found lacking in other books, sparing no secrets I've learned along the way. Windwalker's book, and others, contain many step-by-step directions, and sample confirmation letters, etc., so all the set-up work is done for you. But, I haven't found a book that includes real life examples, of successful sellers, and their business/buying models. So, I decided to include profiles of different sellers and their techniques and strategies, along with a comprehensive list of real book titles, and keys to help the newcomer learn to identify books that you can buy-low and sell-high. This is one of the biggest keys to success, yet, even after reading some of the best books available, most of us start out with a few paragraphs about identifyng top-dollar books, that are sitting right under our nose at used bookstores, Goodwill, Friends of Library Stoes, and you name it. I'm sorry to ultimately be plugging my own book, when this book helped me get started and is a first rate book, but I did my best to make sure my books was the most inclusive and the information tangible, gearing it to the stay-at-home mm, because it's developed to make the most money in the least amount of time (which are two things mom's are short of), but this quality ultimately makes it perfect for anyone wanting to make the money it takes to sustain yourself and your family with a home-based, low-risk, low-overhead, low-investment, high-profit business.
Christine Miller author of How to Sell Used Books on Amazon: The Stay-at-Home Mom's Secret Step-by-Step Guide (from setting up your account, to navigating the website, contacting customers, finding, recognizing, and selling top-dollar books, and much more)
Outstanding Book for Amazon Book Sellers.......2007-05-17
This book gave me clear ideas on how to set up a book selling business. There were also many helpful tips on how to improve a business that is already going. I would buy it again.
Book Description
Photography is in the midst of a revolution. Rohn Engh shows part-time and professional photographers how to compete with the big agencies by using the Internet--the new frontier of stock photography sales--and by determining how their images, both traditional and digital, are delivered and paid for. A comprehensive guide, sellphotos.com covers everything for photographers from Internet basics and the nature of the stock photography trade to building their own web sites and operating their own business.
Customer Reviews:
Good photo marketing and business book.......2004-07-02
If you've read Rohn Engh's previous book titled Sell and Re-Sell Your Photos, then you might want to skip SellPhotos.com. Approximately half of the information is straight out of Sell and Re-Sell Your Photos.
That said, I would recommend this book to anyone who is interested in learning about the stock photography business. It covers a variety of business-oriented topics, such as forms, letters, pricing, marketing, legal issues, etc. The author's words are very encouraging--by the time you're done with this book, you will feel confident enough to run a successful stock photography business.
As for "Establishing a Successful Stock Photography Business on the Internet," this book falls short. This book was published in January 2000, when the internet was still very much the wild west. The internet, as well as technology in general, has evolved quite a bit in the past few years, making some of the information in this book obsolete.
If you don't mind weeding out the obsolete information, then I recommend this book.
Out of date.......2004-06-12
The book was decent and informative but out of date.It does give you a good idea about using the internet and setting up a web site to help sell your photos in the marketplace.
It was published in 2000. It refers to using windows 95 & 98 and modems with 2800 baud. It is out of date, he needs to update the book.
I paid a discount price of 13.99 for it but it should be selling for less.
I read his other book "How to sell and resell your photos" which was a very good book for photographers thinking of going into stock photography.
It would be nice to see an update with the newer XP operating system and newer software programs and web sites listed.
SellPhotos.Com: Your Guide to Establishing a Successful Stoc.......2003-03-18
This book does have alot of good information in it about establishing an online stock photography business.
I gave it three stars because it is severlly outdated on the technology and URL's that are included as examples.
SellPhotos.com.......2003-03-17
This book has alot of information to help the novice get started in the right direction. There are several tips and points that can help almost anyone get started in Stock Photography.
A major problem that I have with the book; some of the information is dated. The technology is mid to late 90's and several of the links in the book used as examples are broken URL's (they don't work)
Author shares enthusiasm and experience.......2001-09-10
This is a wonderful combination of enthusiasm and practical advice. He is like a kind uncle who wants to show you his favorite subject and help you decide how to make your own version of photography work.
Amazon.com Reviews
How would you classify a book that begins with the salutation, "People of Earth..."? While the captains of industry might dismiss it as mere science fiction, The Cluetrain Manifesto is definitely of this day and age. Aiming squarely at the solar plexus of corporate America, authors Christopher Locke, Rick Levine, Doc Searls, and David Weinberger show how the Internet is turning business upside down. They proclaim that, thanks to conversations taking place on Web sites and message boards, and in e-mail and chat rooms, employees and customers alike have found voices that undermine the traditional command-and-control hierarchy that organizes most corporate marketing groups. "Markets are conversations," the authors write, and those conversations are "getting smarter faster than most companies." In their view, the lowly customer service rep wields far more power and influence in today's marketplace than the well-oiled front office PR machine.
The Cluetrain Manifesto began as a Web site (www.cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them"; thesis no. 62: "Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall"; thesis no. 74: "We are immune to advertising. Just forget it." The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will change it all. While Cluetrain will strike many as loud and over the top, the message itself remains quite relevant and unique. This book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses struggling to navigate the topography of the wired marketplace. All aboard! --Harry C. Edwards
Book Description
Written by four of the liveliest voices on the Web, this book takes you deeper into the new order of business than any this decade. The Cluetrain Manifesto presents a stunning tapestry of anecdotes, object lessons, parodies, war stories, and suggestions, all aimed at illustrating what it will take to survive and prosper in the fast-forward world on the wire.
The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, the website had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. The Wall Street Journal called it "absolutely brilliant." Soon, executives from Fortune 500 companies everywhere were lining up to sign-on to the Manifesto. This is the book that delivers on the buzz.
The Cluetrain Manifesto is a wake-up call that says business as usual is gone forever. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter-and getting smarter faster than most companies. Today's markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny, and often shocking. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity.
The Cluetrain Manifesto is the culmination of this very real phenomenon. It shares powerful, firsthand experiences describing how Internet business differs radically from the corporate status quo. The fact is that employees are getting hyperlinked even as markets are. Companies need to listen carefully to both.
Customer Reviews:
A for ideas, D- for persuasion.......2007-09-27
This influential book lays out the reasons why companies need to replace corporate speak and marketing puff with online conversations. The reasons are compelling, but the way the authors make their case won't win them many converts. They go on the attack with scathing gusto, dismissing "Fort Business" as a bunch of obsolete buffoons and/or swindlers. Strangely, these buffoons and swindlers are the very people Cluetrain hopes to convert to an entirely new way of thinking.
Looking past the rhetoric, Cluetrain really does make some crucial points. Here are a few that stood out to me -
1. The control mentality of management doesn't work in a wired world where people and information are easily and instantly connected.
2. Companies pay too much attention to competitors and not enough to customers.
3. If companies did pay attention to customers, they'd discover that customers want "Authenticity, honesty, and personal voice ..." (p. 51) Companies mistakenly view customers as consumers instead of people. We don't exist to consume (hopefully).
4. "Positioning should help a company become what it is, not something it's not (no matter how cool it would be)." (p. 99)
5. You can't bluff about your company or products online. People will find you out.
6. The Web challenges formal corporate organizational structures. People can connect and collaborate with whomever they need to in order to get the job done. The Web values competence over position.
Of course, all of this was just as true before the Web. However, the Web has magnified their importance. Today, the penalties for ignoring the Cluetrain principles are stiff, and the rewards are huge, and in the years ahead - even more so.
For a gentler and more balanced assessment of conversations in business and the new marketing rules, try Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers and The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.
A little dated now, but still right on.......2007-09-07
Cluetrain is an odd and irreverent book. The tone of the time was probably a shock to most readers back when originally published in 2001, and even still it upholds some wry quirkiness the authors were going for as they wrote about the future of the Web. Much has changed in the world of Web since the manifesto was released, and I'm certain, not all of it to the authors liking. The web has become much more corporatized, ecommerce much more like traditional commerce and online marketing shows some vast similarities to off-line marketing. The current web isn't quite what the authors anticipated!
But much of what the authors preach about the web being a conversation is still so very true. And amazingly, many businesses still have not figured that out. While business on the web may bear some resemblance to the off-line world, it's still a very different place. That's what Cluetrain is all about.
Cluetrain will help you understand that the same old processes and strategies that worked off-line for some many years, need not apply here. While there are many similarities, online and offline marketing operate very differently. The book will put you in the mindset to realize that marketing on the web can be done with new ideas, fresh strategies, and most importantly, on a person-to-person level. Throw the corporate play book away. It's time to build a new playbook entirely.
Markets are conversations.......2007-04-27
Having grown up with high-speed internet as an expected must have, this book serves as an interesting reminder of the days I have missed. Multiplayer games, cross-referencing product review on web forums, asking other internet users for advice on products, all the things that seem natural today are in many ways changing the rules of the marketing game, and Cluetrain is all about this dynamic: markets are conversations. Broadcast media is once again being replaced by an older strategy of person-to-person contact, instead of a one way marketing stream.
Some of the information is slightly outdated, some of the sections are plain wacky, but it's an interesting work nonetheless, especially if you're into marketing.
A manifesto for corporate communication in the Internet age.......2007-02-25
Reading the "Cluetrain Manifesto" today is like reading an historic document. The book fuses the countercultural ethos of the 1960s with the go-go business dynamics of the 1990s. Written during the height of the Internet boom, the authors forecast the end not only of corporate marketing, but of traditional corporations altogether. They predicted a transition to an Internet-enabled marketplace of bartering and bantering individuals. The book's pages contain a wealth of overstatement, hyperbole, and provocation (as many have already noted). The flurry of lawsuits based on offhand email (`evidence mail') which emerged after the Internet crash have reemphasized the need for the caution and disclaimers to which the authors so passionately objected.
The basic message of the book remains fresh and contemporary, however. "Markets are conversations." Corporations should encourage those conversations, not inhibit them. It's clear that many corporations still haven't gotten the point. Some companies still require that customers sign pointless non-disclosure agreements to talk with their representatives and other customers about their products. Other companies treat their websites like big, glossy advertising brochures instead of centers of community. Still others issue the bland and senseless press releases derided by the Cluetrain Manifesto to their customers, leaving bloggers to read between the lines and to speculate about what's really going on inside the company.
But some of the largest corporations have clearly gotten the message--or at least a tempered form of it. The best way to cultivate loyalty and confidence among consumers is to become more transparent by allowing conversations to take place not simply between consumers and public relations representatives, but between people working with products and people designing those products. Microsoft's Channel 9 is a good example of a corporation sponsoring an online community that connects individuals to individuals. While this kind of marketing will doubtlessly always be somewhat messy and make some P.R. folk uneasy, it's far more effective than the business-as-usual approach of issuing sanitized press releases to an anonymous group of `consumers.' For the wakeup call that communications between human beings should take place in human voices we are still in these authors' debt.
outdated .......2007-01-03
Good Overview of where things are coming from and a good couple insights. Concepts are not outdated but some of the information is.
Product Description
The "Guide to a Successful Managed Services Practice" applies some of the most innovative and highly effective Managed Services techniques ever developed, and proven to increase long-term predictable revenue, thereby increasing an IT Organization's value. Leverage Intelligent Enterprise's successful Managed Services concepts: - 3 "Killer" Managed Services deliverables - A Unique Managed Services Sales Process so successful that Clients can't resist signing your Agreements - Pricing your Managed Services deliverables for Maximum Profit - What to do after your Client is sold - Advanced Annuity-Based revenue philosophies. The "Guide to a Successful Managed Services Practice" includes everything you'll need to: Transition to a successful, Annuity-Based Managed Services model and Evaluate your existing Clients and calculate what they'll be worth on a Monthly and Yearly basis when converted to Managed Services - Successfully market and sell Managed Services to new Clients - Increase your organization's overall value by transitioning to an Annuity-based Service Delivery model. *Includes over 25 Managed Services Business, Technical, Sales and Marketing Tools, Forms and Collateral on CD-ROM! *Bonus: 4 Business-Winning PowerPoint Presentations! *Extra Special Bonus: Recorded Managed Services Webcast Included!
Customer Reviews:
a great resource.......2007-07-21
This book sits on my shelf and my service manager's shelf. You can't get $99 worth of consulting this valuable. It's a great reference, a great start, and worth looking at for everyone looking at managed services.
Phenomenal Managed Service Book.......2007-07-14
Every Small Business consultant needs to read this book. Yes, it's an awesome guide to managed services. But it's also a great guide to deciding which services to sell, how to price them, how to sell them, and how to "deliver" after you've inked the deal.
Did you need to know how to run a help desk? Or how to create an escalation procedure? It's all here.
You'll save literally hundreds -- maybe thousands of hours of work by reading this book. I run a very successful managed services business and I learned a great deal from this book. Simpson deserves a big hand for putting together such a valuable guide.
It takes less than one hour of consulting labor to pay for this book. It is more than worth it!
Worth it.......2007-05-08
Hard to justify the cost for such a small book. However, the value lies in what you get out of the book. I would give it 5 stars if they weren't so greedy in pricing this small book so high.
Book Description
Make a killing on eBay and other online auction sites
With more than 50 million users in 27 countries, eBay allows even the busiest people to make money selling anything and everything. Written by one of the most listened-to experts on online auctioneering, How to Sell Anything on eBay . . . and Make a Fortune! is the consummate guide to becoming a successful online entrepreneur.
Using everyday language, it covers all the bases, from how to set up an account to sophisticated strategies for getting the highest bids and the happiest customers. Readers learn the best times of the week, month, and year to sell as well as how to:
- Phrase auction listings in enticing ways
- Choose the best categories and pick items that bring the best prices
- Push profits with sharper digital images
- Build credibility and positive feedback
- Set up a storefront website
- Deal with people who don't pay
Customer Reviews:
A Lot of Enthisuasm but Too Much Rah-Rah!.......2007-09-09
This is really a book to get you up to speed on the full range of eBay features. I got this book from my local library to checkup on how I'm doing on eBay, and see if I could improve results. The only thing I learned was a reminder to carefully write titles that increase search hits. The rest of the book tends to minimize or ignore the negatives about eBay while putting the best face on everything else.
For example, online sellers communicate in several venues such as Yahoo! Groups, to help each other sell more and solve problems (and many turn to Amazon Marketplace t oincrease sales with no up-front costs, and ease of collecting payments). One trend that has emerged in the last few years as opposed to early internet days is selling items in lots because postage and selling fees are too great on individual items, or because items just don't sell as well as they did in say, 2001. This book makes one passing mention of lots, on page 72.
The book also tends to subtly portray sellers concerned about eBay fees as a little off; some people seem to think people are growing rich off eBay tariffs is his basic argument. Well, Dennis Prince, more than a few sellers think that is very true! While he advises sellers to watch costs and minimize fees, and tells which he thinks are useful, if the reader doesn't pay attention to those sections he will have a lighter wallet listening to all the hype.
The book ignores sell-through rates, and sell-through rates in different categories, advising sellers to research past selling prices and to visit Vendio for online auction tools and statistics. Good advice before you decide to list a bunch of stuff from your attic that will never sell.
And that is the problem with this book. It's hype. The title itself "How To Sell Anything on eBay ... and Make a Fortune!" is consumerism and marketing disrobed. If Mr. Prince thinks he can sell anything on eBay, he is welcome to take my fifty worst items and have a go at them. A lot of items don't sell at all online, or don't sell quickly or profitably. You'd never know that from the title or through the rose-colored smog of corporate media marketing. Perhaps publisher McGraw-Hill should deflate this balloon and do a little down to earth editing.
Very little of substance.......2007-09-07
Promises a LOT more than it delivers; very basic information, padded with lots of "chatty" verbiage. It's particularly annoying that the author spills lots of ink telling you how he won't waste your time. Contains a few useful hints, which could have made a reasonable newspaper article, but not much more.
If You Know Your Way Around a Computer..........2007-01-25
This is not the book for you...or at least, that is how i felt.
I agree with the rating that said it was very drawn out...because it is. All i kept thinking was YAWN...when are we gonna get to the good stuff.
When I did arrive at the "good stuff"...for example how to title your listings, it was short, to the point and nothing enlightened me to something new.
Regret the purchase and hope that in the future the publisher will add that this is a very basic book for the beginner.
informative and valuable!.......2006-02-21
This book - if I ever have the time to USE it - will be a VERY VALUABLE item in my library!
How to Sell Anything on eBay...and Make a Fortune.......2006-01-15
It wasn't the best out there, but there was some ok tips in there.
If he was making a fortune on eBay, he wouldn't be writing this book he would be out on his yaht somewhere in the French Riviera. That is where I will be when my ebay store finally scores.
My store is almost 2 weeks old. I have made over $300 in sales and by years end hoping to add a few zeros to that number.
The thing is, I LOVE shopping on eBay, I love taking pictures, I love bargain hunting...and ofcourse passing on the savings to my customers and future customers. I have to be honest, some of the stuff I find, I like to much to sell and end up having to go for seconds. Then again, I love shopping, so this was totally up my alley.
I also have been a photo buff since I was 15, so I love taking pictures and editing them...it's like art work to me. I then get to share. I am still working on getting some more photo props and a tripod which will make life easier, and photography of merchandise more fun.
I am at an advantage, though; I live in NY so I have tons of wholesalers and manufacterers in this Metro area. It's just a matter of finding the right ones.
Right now, I am still in research phase. So far, so good.
Don't give up, if you like this sort of thing...it can really work for you. I am living it, right now and enjoying every minute.
You can check out how I added some of the tips to my store, and critics are welcomed.
www.stores.ebay.com/NYC-Trend-Setters-Outlet
Wish me luck and I wish you the same. Don't give up!!
Average customer rating:
- Great book, too bad it's out of print
- Have the two 1-star reviewers actually even opened the book?
- Excellent guide to for starters
- I Should have listened to the disappointed ones
- Much less than expected
|
The Official Guide to Miva Merchant 4.X (Wordware Miva Library)
Pamela Hazelton
Manufacturer: Wordware Publishing
ProductGroup: Book
Binding: Paperback
 General
| Business & Investing
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
E-Commerce
| Business & Culture
| Computers & Internet
| Subjects
| Books
Software Development
| Software Design, Testing & Engineering
| Programming
| Computers & Internet
| Subjects
| Books
General
| Programming
| Computers & Internet
| Subjects
| Books
General
| Languages & Tools
| Programming
| Computers & Internet
| Subjects
| Books
Internet
| Home Computing
| Computers & Internet
| Subjects
| Books
| Internet & Education
| Online Searching
| Web Browsers
| Web for Kids
General
| Business
| Software
| Computers & Internet
| Subjects
| Books
General
| Software
| Computers & Internet
| Subjects
| Books
General
| Computers & Internet
| Subjects
| Books
General
| Databases
| Computers & Internet
| Subjects
| Books
ASIN: 1556229232 |
Book Description
If you're looking to set up shop on the web but are confused about where to start or are on a tight budget, your search stops here. Miva Merchant is the most affordable and customizable online store development system available. The Official Guide to Miva Merchant 4.x provides an in-depth explanation of how Miva Merchant works and how to take advantage of its many features. From installation and store setup to administration and maintenance, this book shows you step by step how to build your own online store so that you can join the world of ecommerce. Best of all, you can start today! See inside for a free Miva Merchant trial offer.
LEARN HOW TO: * Create, sort, and categorize products so they are easy for shoppers to find.
* Extend special offers to particular customers by assigning Availability Groups.
* Customize settings to make your site unique.
* Discover how to identify and resolve common problems.
Customer Reviews:
Great book, too bad it's out of print.......2004-07-15
I found this book to be far more straight-forward than any of the Miva documentation (which is terrible)- kind of like Miva for Dummies might be (if there were such a thing).
Yes, there could have been more helpful insight as to how to get around some of Miva's many limitations, but it sure helped me get up and running quickly.
Unfortunately, this excellent book is apparently out of print. I'd avoid the greedy profiteers up here trying to sell the book for $230+ (Amazon sold this book last year for around $35) and try and find a site that has the PDF version available for download. Do a google search.
Have the two 1-star reviewers actually even opened the book?.......2003-04-09
Until I got this book, I spent many, many hours writing emails to my web host and to Miva -- all trying to figure out what I was supposed to do to get my web store going. I tried using Miva's documentation, but let's be honest here: there is a huge amount of documentation to sort through, and not enough hours in the day.
I got this book after it was recommended to me by several Miva Merchant software developers in the Miva support groups. I've not been disappointed. I'm wearing out the binding from constant use. The edges look like the backside of a porcupine from all the Post-It tabs I've added while using it. I call it the "Miva Merchant Owner's Manual," and I firmly believe Miva should have included a copy of this book with their software! (hint, hint)
This book doesn't attempt to teach Mivascript programming, and it isn't a Miva encyclopedia. What it IS, is a straightforward guide to setting up and running your Miva Merchant store. I only wish I had bought it to start with. All those wasted hours I'll never get back... don't make the same mistake I did -- buy this book BEFORE you start setting up your Miva Merchant store.
Excellent guide to for starters.......2003-04-09
As a merchant that has no interest in becoming a web guru or techie, I found this guide to be ideal in developing an online storefront and get selling fast.
Those looking for advanced programming tips or highly complex instructions will be disappointed - this book is targeted to the store owner that wants to start selling ASAP. I recommed it highly for anyone that is looking to start or grow a business online.
I Should have listened to the disappointed ones.......2003-03-28
If you have "any" computer experience at all, don't waste your money. You only should buy this if you are Thinking about miva merchant, this should be a sales tool not a reference tool. I have not found anything of any use in this book SAVE YOUR MONEY
this isn't an investment its only an expense.
Much less than expected.......2003-03-14
I was sorely dissapointed in this book. I expected an elaboration on the capabilities of Miva Merchant such as most books of this type have. Extensive sections with usage tips, workarounds, hints for implementing some of the capabilites with my business, integrating into an existing web site's design shell, how to move a Miva store to another server, etc... would be expected. This book lacks most of this information. How to integrate Miva Merchant with an existing web site has an entire paragrph - what a joke.
It does explain in excruciating detail every function of the Miva interface which may be helpful to some users, but does anyone really need step by step instructions for using every wizard included in Miva Merchant?
This book does an adequate job of rehashing Miva Merchant's user manual - but that is available for free at the Miva Web site.
I don't mean to come off 100% negative here. The chapter on "fleshing out your store" has a helpful list of things to include in headers and footers. Appendix B - "Design Basics" should be of some help to web design newbies. Appendix C "Payment Gateways" may be of help to those looking to automate payment. Appendix F - "Beyond The Selling Point" has some interesting info, but does not go into great detail.
I like Miva Merchant, but I would not recommend this book to anyone. The Miva Manual is available for free, and there are several books that cover general E commerce and web design better than this.
Books:
- Understanding PKI: Concepts, Standards, and Deployment Considerations, Second Edition
- Warehouse Distribution and Operations Handbook (McGraw-Hill Handbooks)
- Women & Money: Owning the Power to Control Your Destiny
- WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
- Your Money or Your Life: Transforming Your Relationship with Money and Achieving Financial Independence
- 10 Secrets to Successful Home Buying and Selling: Using Your Housing Psychology to Make Smarter Decisions
- 10 Secrets to Successful Home Buying and Selling: Using Your Housing Psychology to Make Smarter Decisions
- 301 Simple Things You Can Do to Sell Your Home Now and for More Money Than You Thought: How to Inexpensively Reorganize, Stage, and Prepare Your Home for Sale
- A Framework for Marketing Management, Second Edition
- Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond
Books Index
Books Home
Recommended Books
- Office Yoga: Simple Stretches for Busy People
- Best Baby Products, 9th Ed.
- Suzuki Piano School: Performed by Valery Lloyd-Watts
- The Successful Sales Manager's Guide to Business-to-Business Telephone Sales
- The Rise of the Network Society
- Batman: No Man's Land, Vol. 5
- About Face 2.0: The Essentials of Interaction Design
- Manual de la Administracion Publica
- The Matching Law: Papers in Psychology and Economics
- The Natural History of Domesticated Mammals
Search Engine Optimization: An Hour a Day
The AdSense Code: What Google Never Told You About Making Money with AdSense
Winning Results with Google AdWords
Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines
