Book Description
In this massive 300+ page resource, you have the step-by-step guidelines for starting (or repositioning) and running a successful telephone sales operation. This is a complete how-to guide for managers, giving you proven, field-tested strategic and tactical information you will use to avoid costly mistakes, and run your telephone sales operation like a well-oiled, money making machine. Starting and running a telephone sales department--the right way--is much more than sticking a few low paid part timers in an unused corner of the office, throwing some leads at them, and saying, "Go make some calls." And it's a completely different animal than running and managing an outside sales operation. Just ask the thousands of companies and managers who failed in the process. In this 300+page, 8 1/2 x 11 paperback book, you will get the benefit of Lee Van Vechten's 30+ years in telephone sales management and consulting. He has consulted with over 200 companies, and started up over 25 successful inside sales operations. To buy Lee's time to get the same information he shares with you in this book would require an investment of thousands of dollars. In this massive resource, you have the step-by-step guidelines for starting (or repositioning) and running a successful telephone sales operation. This is a complete how-to guide for managers, giving you proven, field-tested strategic and tactical information (including actual job descriptions, salary guidelines, budgeting formulas, job interview questions) you will use to avoid costly mistakes, and run your telephone sales operation like a well-oiled, money making machine. Not Theory; Specific, Detailed Information You Can Use This is not a book about the theory of telephone sales written by some academic type who has never set foot in a telephone sales department or gotten a phone slammed in his ear on a cold call. It's meat, pure and simple. Battle tested stuff you can use. You'll get specifics for, * Knowing what types of calling missions work with telephone sales, and what is sure to guarantee headaches and failure * Step-by-step guidelines, ads, forms, job descriptions, and interview questions for recruiting, interviewing, hiring, and training inside sales reps * How to compensate and motivate to minimize turnover and maximize morale and productivity, and, knowing when and how to cut your losses * Specifics on hands-on day-to-day management and training of sales reps * Preventing conflict with outside sales department, and other sales channels Starting Up a New Department * Seven reasons telephone sales departments fail, and how to avoid these traps * Should you start with one, two, three, or more reps? See results of companies that have tried them all. * How you should physically set up your environment for maximum productivity. Offices vs. cubicles? Where should you be in proximity to other departments? Get all the answers. * Seven reasons telephone sales departments fail, and how to avoid these traps Hiring Telephone Reps * Should you hire product knowledge, or sales skills? See the answer, and why. * How to create a Job Description for your reps * Recruitment Ads: examples, where to place them * How to read resumes, warning signs to be aware of * How to conduct interviews * Employment agreements and forms * When to cut your losses * Specifics on how to measure performance, and how to do performance appraisals Management * Word-for-word example of an actual Territory Management Plan you can model * How to smoothly integrate your department into the overall operation without conflict * How to budget. Specific numbers and formulas * Compensating and Motivating Telephone Sales Reps, Supervisors, and You as Manager * Negative and positive motivators; what works and what doesn't * How to set up a comp plan based on margins, or actual sales dollars * Selling your comp plans to upper-level management so they enthusiastically accept it * A "values survey" you can give to your reps to determine what motivates them * Should you post individual sales results for everyone to see? You'll find out the best ways. Training * At what point do you put someone on the phone during initial training? You might be surprised. * Monitoring calls: the amount of time, percentage-wise you should do it. And you'll learn whether you should do it silently and remotely, or side-by-side with reps * Example of an actual training manualRegardless of whether you're a veteran telephone sales manager, or just looking to start up an inside sales department, you'll have the benefit of Lee VanVechten's 37+ years of experience in telemarketing sales, management, and consulting. Businesses gladly pay thousands of dollars to hire Lee personally for his expertise, and it makes them hundreds of thousands, and in many cases, millions of dollars.
Customer Reviews:
Best Practices for an inside sales department.......2001-02-26
Successful Sales Managers Guide to Telephone Sales.......2001-02-07
John Kirk Senco Products, Inc.
Successful Sales Mangers Guide to Telephone Sales.......2001-02-06
John Kirk SENCO Products, Inc.
Pro-active, outbound, b-to-b telephone sales from A to Z.......2001-02-06
Do It Right The First Time.......2001-02-06
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The Successful Manager's Guide to Selling Through Proactive Customer Service: How to Reduce Inside Sales Costs and Keep Customers Buying Forever
Lee R. Van Vechten Manufacturer: Business by Phone ProductGroup: Book Binding: Ring-bound Similar Items:
ASIN: 1881081168 |
Book Description
The most successful companies always have separate telesales and customer service departments. But, now there is something new that the cutting edge companies are doing that is increasing sales at a LESSER cost of acquiring those sales.It's a third method of using the phone for customer contact and sales: Proactive Customer Service.
So, what IS Proactive Customer Service?
It is not purely customer service, nor is it hard core outbound selling.
It is NOT simply cross-selling or upselling on the inbound call.
It is not taking your reactive customer service reps and having them place calls in their spare time (which, we all know means they mysteriously have less and less spare time).
It is NOT having your highly compensated and skilled outbound sales reps follow up on inbound price requests or call customers and say,
"How's it going?"
"Do you need anything this week?"
"How are your supplies doing?"
"Wanted to make sure everything is OK."
"Can I quote on anything?"
"Any projects coming up?"
"Can I help you in any way?"
In a nutshell, the concept is quite simple:
Calling your regular customers on a regular basis.
That, in and of itself is not necessarily new. But doing it in a planned, organized way, with the right people, managed and compensated in the right way, within a properly-designed departmental infrastructure, is a new concept.
Proactive Customer Service is an entirely new position or department within the organizational chart. It is method of selling over the phone that lies between proactive outbound selling and reactive customer service. It generates more sales, from existing customers, but at a lesser cost to the organization than proactive outbound selling.
By using Proactive Customer Service you have regular contact with customers, which means you maintain, build, and grow better relationships with them, while protecting them from the competition.
And you can learn, step-by-step, how you can implement Proactive Customer Service, the right way, from telesales management expert Lee Van Vechten, who has tested and refined the process. He shares all of the secrets with you in "The Successful Manger's Guide to Selling Through Proactive Customer Service--How to Reduce Inside Sales Costs and Keep Customers Buying Forever."
MORE BENEFITS OF PROACTIVE CUSTOMER SERVICE
By using Proactive Customer Service you can, Manage and grow accounts that previously received little or no contact.
Take advantage of opportunities to cross sell and upsell so as to maximize revenue from accounts, while providing the ultimate in customer satisfaction
Minimize customer attrition do to lack of attention. You build customer loyalty since they are being contacted more often by 'their' representative.
Your customers have ONE point of regular contact, meaning greater satisfaction, and greater likelihood of buying from you regularly
Bottom line--this says it all--you can extend the lifetime value of your customers, while LOWERING overall sales costs. More sales for less money means more profits.
WHO CAN BENEFIT FROM PROACTIVE CUSTOMER SERVICE?
How do you know if doing Proactive Customer Service is for you? See if you can identify with any of the following:
Companies that now pay too much in compensation for simple tasks such as following up on inquiries, taking orders from customers--orders that the customers would have placed anyway!
Companies that each year increasingly lose customers and sales volume due to lack of customer contact (or worse: who don't KNOW why they're losing customers and sales)
Companies that have tried proactive telesales, but didn't have or couldn't find the personnel necessary to handle that role, but yet still desire to proactively contact their customers
Companies that generate sales through direct marketing (mail, catalog, internet) but do not contact the customers personally afterward in order to get repeat a
Customer Reviews:
Hands off...this book doesn't leave my office!.......2003-03-27
Seriously...it has helped our firm extensively. Highly suggested!
Ron Doan
Director, Marketing
Cisco Systems, Inc.
A must have for any Customer Service department!.......2003-03-21
Elisa Frederick
Group Product Manager
Microsoft
Average customer rating: |
Successful Telemarketing: The Complete Handbook on Managing a Profitable Telemarketing Call Center
Kathy Sisk Manufacturer: McGraw-Hill Companies ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0070577048 |
Average customer rating:
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Successful Telephone Selling in the '90s
Martin D. Shafiroff Manufacturer: Collins ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 006096491X |
Book Description
With the cost of personal sales visit to an industrial customer at well over $200, almost all salespeople now make at least some use of the telephone to save time and money. The main purpose of Successful Telephone Selling in the '90s, however, is not to talk about reducing expenses but to show how to increase your sales production dramatically by using the telephone. A gold mine of practical guidance and information, this book divulges the methods that work for the top telephone salespeople in the country -- methods that can guarantee your own success.
Customer Reviews:
Not Bad.......2007-04-22
This book is excellent........2004-05-13
Honest, Brief, and Astute Advice.......2003-05-06
The foundation of Lehman Brothers Sales System.......2001-03-07
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Secrets of Successful Telephone Selling: How to Generate More Leads, Sales, Repeat Business, and Referrals by Phone
Robert W. Bly Manufacturer: Holt Paperbacks ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0805040986 |
Book Description
Today the telephone can supplement-in some cases even replace-traditional means of marketing and selling. This guide shows how to generate more leads, sales, repeat business, and referrals by phone and will be welcomed by small- and medium-sized businesses as well as by professional telemarketers and sales representatives.Customer Reviews:
Too Basic.......2003-04-22
Impressive TITLE!.......2003-02-09
Great Starter or even Refresher........2001-10-13
If you are new to telesales and need help really putting some framework to your day, this is a great book to start with and then move on.
The reason I did not give this book 5 stars is because there were no "Aha's" in it. But I will give it to my new salespeople and have them read it.
Buy all books from Robert Bly... except this one.......2001-07-13
This book is appropriate for someone in the consulting area that is just beginning telephone sales. For someone who is already doing it, or has a small library of books in this area... you might be disappointed.
However, BUY ALL THE OTHER BOOKS BY BLY... and I'm serious. He is a great author on marketing and copywriting. Some of his other works are real gems (like the ones on business-to-business and direct marketing). I get the feeling that he wrote this book to flesh out his line of marketing books, and that has weakened it.
The better books in telephone selling are done by people who do it day in and day out. I bought all the materials from Bill Good, and also from Art Sobsczack (sp?) who has a newsletter is especially good for professionals. The kind of person who writes this kind of book needs to be a SALESMAN first, and a marketer second because most of the problems deal with tactical issues. Selling with paper (direct mail) is a different kettle of fish than figuring out what to say the gatekeeper.
John Dunbar
The Best Book Out There For Anyone Selling Over The Phone!.......1999-01-11
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Reinventing Your Contact Center: A Manager's Guide to Successful Multi-Channel CRM
Lisa M. Schwartz , Lana M. Ruffins , and Natalie L. Petouhoff Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0131837893 |
Book Description
Emphasizing the worth of positive customer interactions, Re-Inventing Your Contact Center provides tools for building the very best multi-channel customer relationship management system. Learn why customer contact centers are so valuable to the company’s bottom line. Discover how to keep employees motivated, challenged and committed. Understand the multiple channels used to communicate effectively with consumers. This new text unlocks many of the secrets behind successful customer service management and is filled with cases, exercises and assignments that build communication strategies, listening skills and confidence to re-invent one’s own contact center.
Highlights multi-channel contact center strategies. Includes all forms of customer contact, such as: voice, email, fax, Web and more! Emphasizes the value of contact management centers. Discusses how customer service experiences impact consumer behavior and purchasing plans. Includes numerous lists, charts, and calculations that can be used to determine contact center effectiveness. Excellent for anyone involved in managing a Contact Center.
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The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales
Bruce C. Brown Manufacturer: Atlantic Publishing Company (FL) ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1601380429 |
Product Description
Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.Customer Reviews:
Email Marketing for the small biz.......2007-10-03
excellent resource for online marketers new and old.......2007-09-24
Average customer rating: |
A closer look at successful 900 programs. (Telemarketing) (column): An article from: Fund Raising Management
Bruce R. McBrearty Manufacturer: Hoke Communications, Inc. ProductGroup: Book Binding: Digital ASIN: B00092BCBA Release Date: 2005-07-28 |
Book Description
This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on May 1, 1991. The length of the article is 1451 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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The Dialamerica Teleservices Handbook : A Guide to Successful Inbound and Outbound Telemarketing
Robert Doscher , and Richard Simms Manufacturer: McGraw-Hill Companies ProductGroup: Book Binding: Hardcover ASIN: 0658003992 |
Book Description
Praise for The DialAmerica' Teleservices Handbook "Rich and Bob have done an outstanding job of presenting the DialAmerica approach to successful telemarketing. We are very proud to have the DialAmerica name associated with this book and plan to recommend it to all of our employees, clients, and friends in the business." -- Arthur Conway, President DialAmerica Marketing, Inc. "At last, a complete guidebook to getting the most out of the powerful telephone medium. Doscher and Simms present detailed practical guidance on planning and execution, as well as a very valuable chapter on how telemarketing will change over the next decade. I recommend this book to marketers everywhere." -- Ruth P. Stevens, Adjunct Professor, Direct Marketing, NYU Chair, Business-to-Business Council, Direct Marketing Association "The DialAmerica Teleservices Handbook is your checklist to make sure everything is working at peak efficiency and to improve what you've got. . . . This is a book I will keep in my personal library and will refer to again and again. Thank you, Richard Simms and Bob Doscher, for creating it!" -- From the Foreword by Denny Hatch, former editor of Target Marketing and author of 2,239 Tested Secrets for Direct Marketing Success Ready to increase sales, get closer to your customers, upsell and cross-sell with greater ease than ever before? The DialAmerica Teleservices Handbook walks you through the design and execution of a successful telemarketing campaign, from writing the script to fulfilling the order. You'll find the answers to questions such as:Customer Reviews:
A must-read for everyone involved in telemarketing........2001-01-25
I have over 27 years experience in the call center industry and found this book to be like taking a refresher course on how to do it right. This is worthwhile reading for everyone.
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How to Be a Successful Telephone Sales Representative (Workbook)
Manufacturer: American Management Association ProductGroup: Book Binding: Paperback ASIN: B000AOJ9M6 |
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