The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (Ken Blanchard (Paperback))

The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (Ken Blanchard (Paperback))
Average customer rating:

I Love Referrals!

Simple and Powerfull

PROMISED MUCH - DELIVERED NOTHING

Relationship Marketing

Golden Rule in real life sales

The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (Ken Blanchard (Paperback))
Tim Templeton , and Lynda Rutledge Stephenson
Manufacturer: Berrett-Koehler Publishers
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Customer Service | Industries & Professions | Business & Investing | Subjects | Books
Multilevel | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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Get More Referrals Now!

76 Ways to Build a Straight Referral Business, ASAP!

Endless Referrals, Third Edition

Business by Referral : A Sure-Fire Way to Generate New Business

Here's My Card: How to Network Using Your Business Card to Actually Create More Business

ASIN: 1576753212

Book Description

In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves as both human beings and businesspeople. Each of the four represents a "type" in this schema - from the "relational/business" type who puts the relationship first but thinks strategically when the talk turns to business, to the "business/business" type, who avoids relationships unless they work to a business advantage. Templeton shows how understanding one's type allows one to showcase strengths while improving weak areas in this simple, easy-to-use guide to success in business and in life.

Customer Reviews:

I Love Referrals!.......2007-10-19

As a business coach, one of the main concerns of my self employed professional clients have is how to get enough customers to fill their practice. I belong to a referral based business club and recently, I have had an opportunity to see the toll taken by business people who have a "hunt and kill" mentality. The premise of "The Referral of a Lifetime" is that by nurturing a loyal client base in similar and related businesses, more like farming, you are able to build a self sustaining business that will reap rewards years ahead.

Now this is NOT the multi-level marketing model where I get you to produce to my benefit with the only promise is that you get OTHER people to promise benefit to you. (Don't get me started down that road!)

The key here is reciprocity. I give business to you and you will want to give business to me. Templeton talks about building networks of friends and business relationships that will last a lifetime based on excellent customer relations, integrity and generosity. Too often I have seen people in business so desperate to make a living that the wreck havoc where ever they go. I wonder to myself, do they really know that this won't work forever and that their "scorched earth" business plan will ultimately backfire?

I make this book required reading for my serious coaching clients and it is in my top 3 books that I recommend to any business person for long term success.

Simple and Powerfull.......2007-06-15

Tim Templeton offers a fun, crisp read that brings to life a simple but powerfull network marketing system that virtually anyone in business can adapt to their own style.
I have given away several copies to my leads group memebers and have my copy all marked up with highlights.
I's a keeper.

PROMISED MUCH - DELIVERED NOTHING.......2007-06-11

There are very few good books on referrals - This is not one of them

Relationship Marketing.......2007-04-12

Tim Templeton's book is an excellent resource for any one who wants to learn about relationship marketing. This book is a perfect fit with the BNI philosophy of "Givers Gain". Building relationships that last a lifetime will generate more business than just going for the "sale". Reading this book will help you to start building those relationships.

Golden Rule in real life sales.......2007-03-25

This book is a blueprint for putting the Golden Rule into your business. This is just what I have been looking for, validation that you can do the right thing AND make money.

Dividing Lines: The Politics of Immigration Control in America (Princeton Studies in American Politics)

Average customer rating:

Well-written and engaging

Dividing Lines: The Politics of Immigration Control in America (Princeton Studies in American Politics)
Daniel J. Tichenor
Manufacturer: Princeton University Press
ProductGroup: Book
Binding: Paperback

Public Policy | Government | Nonfiction | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

U.S. | Politics | Nonfiction | Subjects | Books

Emigration & Immigration | Social Sciences | Nonfiction | Subjects | Books

Emigration & Immigration | Administrative Law | Law | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

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Similar Items:

A Nation by Design: Immigration Policy in the Fashioning of America (Russell Sage Foundation Books)
Guarding the Golden Door: American Immigration Policy and Immigrants since 1882
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Heaven's Door: Immigration Policy and the American Economy
Unguarded Gates: A History of America's Immigration Crisis

ASIN: 0691088055

Book Description

Immigration is perhaps the most enduring and elemental leitmotif of America. This book is the most powerful study to date of the politics and policies it has inspired, from the founders' earliest efforts to shape American identity to today's revealing struggles over Third World immigration, noncitizen rights, and illegal aliens. Weaving a robust new theoretical approach into a sweeping history, Daniel Tichenor ties together previous studies' idiosyncratic explanations for particular, pivotal twists and turns of immigration policy. He tells the story of lively political battles between immigration defenders and doubters over time and of the transformative policy regimes they built.

Tichenor takes us from vibrant nineteenth-century politics that propelled expansive European admissions and Chinese exclusion to the draconian restrictions that had taken hold by the 1920s, including racist quotas that later hampered the rescue of Jews from the Holocaust. American global leadership and interest group politics in the decades after World War II, he argues, led to a surprising expansion of immigration opportunities. In the 1990s, a surge of restrictionist fervor spurred the political mobilization of recent immigrants. Richly documented, this pathbreaking work shows that a small number of interlocking temporal processes, not least changing institutional opportunities and constraints, underlie the turning tides of immigration sentiments and policy regimes. Complementing a dynamic narrative with a host of helpful tables and timelines, Dividing Lines is the definitive treatment of a phenomenon that has profoundly shaped the character of American nationhood.

Customer Reviews:

Well-written and engaging.......2005-04-20

This book will be useful to students of immigration, history, and political science. Tichenor shows us the complex set of connections between political institutions, interest groups, and political actors that combined to produce policy outcomes.

One of his most interesting findings regards the unusual fact that while most Americans favor tighter restrictions on immigration, politicians nowadays rarely enact such laws. Instead they usually increase immigration levels despite broad public opposition. Tichenor argues that this is because a "policy regime" has been structured over time, encompassing the immigration committees in both houses of Congress, and including the preferences of strong pro-immigration interest groups, that pushes for liberalization of immigration laws.

Only rarely in American history do restrictionists succeed in limiting immigration, most notably from the 1920's until the landmark 1964 law that set off the wave of immigrants from Latin America and Asia we still experience today. Tichenor's work is easily accessible, well-written, and thought provoking.

Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

Average customer rating:

Laudable, but Limited by Its Methodology
Excellent analysis on higher education
One Student's Opinion
The crumbling wall between the university and the market
Insightful

Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
David L. Kirp , Elizabeth Popp Berman , Jeffrey T. Holman , Patrick Roberts , Debra Solomon , and Jonathan VanAntwerpen
Manufacturer: Harvard University Press
ProductGroup: Book
Binding: Paperback

Public Relations | Marketing & Sales | Business & Investing | Subjects | Books

General | Education | Nonfiction | Subjects | Books

General | Education | Professional & Technical | Subjects | Books
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Universities in the Marketplace: The Commercialization of Higher Education
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Our Underachieving Colleges: A Candid Look at How Much Students Learn and Why They Should Be Learning More

ASIN: 0674016343

Book Description

How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.

With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosophy department and the University of Virginia's business school, the high-minded University of Chicago and for-profit DeVry University. He describes how universities "brand" themselves for greater appeal in the competition for top students; how academic super-stars are wooed at outsized salaries to boost an institution's visibility and prestige; how taxpayer-supported academic research gets turned into profitable patents and ideas get sold to the highest bidder; and how the liberal arts shrink under the pressure to be self-supporting.

Far from doctrinaire, Kirp believes there's a place for the market--but the market must be kept in its place. While skewering Philistinism, he admires the entrepreneurial energy that has invigorated academe's dreary precincts. And finally, he issues a challenge to those who decry the ascent of market values: given the plight of higher education, what is the alternative?

Customer Reviews:

Laudable, but Limited by Its Methodology.......2006-05-15

This informative and provocative book is presented as a series of case studies. They cover a quite comprehensive set of issues and institutions. Among schools mentioned or treated in depth are U of Chicato, Dickinson College, NYU, New York Law School, USC, U Michigan, UVA, Columbia, MIT, Rhodes College in Memphis, the British "Open University," the University of CA (various campuses), the University of Phoenix, and DeVry University (the last two are for-profits). The problems faced by these various schools -- raising operating funds, preserving their missions, collaborating with private industry, surviving a ratings-driven admissions process, adapting to and exploiting technology -- are issues that each institution faces in ways that are both distinctive and overlapping. The case-study method permits exploration of the complexities of the higher education landscape without reductiveness.

The method, however, does have its drawbacks. Too many issues (for instance, the role of technology) circle around repeatedly, so one starts to feel issue-fatigue. Also, the case study method attempts to "tell a story," often featuring personalities. The approach borrows a lot from the "New Journalism." For example, here is the opening sentence of Chapter 3: "For William Durden, the peripatetic president of Dickinson College, the October 5, 2001, issue of the Wall Street Journal contained some very good news." Well, maybe that gets a reader to want to keep going (actually, it turns me off), but it also suggests a focus on individuals and their impact on the places where they work, not on the abstract patterns to be found in the problems they confront.

This focus competes with the underlying structural argument of the book, which I take to be the following: The line between the academy and the marketplace is increasingly blurred in ways that are both exciting but also dangerous to the underlying mission of higher education. If institutions and their leaders do not become more self-conscious about this problem, they will be in danger of selling their schools down the river; i.e., there will be no problem with selling the academy because in essence the academy, as a separate institution in our society, will not longer exist. It will already have morphed into a trade school.

However, I did not really understand that this was the message until I got to the final chapter, entitled "Conclusion: The Corporation of Learning." (I'd actually suggest readers START with this chapter.) That's because the case study method provides lots of details and not very much analysis. It's also because Kirp wrote this book by conducting (or having others conduct) a lot of very specific interviews, which he does not seem entirely to have digested and because he entrusted the writing of a good part of this book to his graduate students and research assistants (see his "Acknowledgments," which are tucked away at the very end of the book).

In sum, this is an engaging book. It's full of interesting and useful narratives. In the broadness of its focus, it's really quite ambitious. But, in the end, it feels a little half-baked. It's a reasonable place to start thinking about some of the important issues it raises, but its focus is too fragmented and specific to permit the kind of abstract and sustained analysis that these issues truly require.

Excellent analysis on higher education .......2004-11-30

This is an excellent analysis of the current state of affairs in higher education. The book includes 14 chapters including the conclusion. Each chapter can be read independently, as they follow the famed Harvard case study method. Each chapter describes a unique issue impacting higher education. Some of these interesting issues include: a) the advent and so far failing of online higher education; b) the success of for profit publicly traded university companies; c) the new sources of funds for universities, including copyrights and patents; d) the ongoing restructuring of undergraduate core curriculum to please the students and private industry; e) the shrinking government subsidization of public universities and their resulting de facto privatization; f) the compromising of the independence of university research when financed by the private sector; and f) various attempts to revive the liberal arts discipline within an increasingly profit driven higher education culture.

Throughout these issues, the authors covers recurring themes. These include the many conflict of interest between: a) intellectual culture and profits; b) professors' research activities and undergraduate teaching; c) practical job oriented education and liberal arts.

Some of these fascinating themes beg the questions of what is knowledge? What is culture? Even what is critical thinking? During the Renaissance the answer to such questions would include being fluent in both Latin and Greek in addition to a couple of vernacular languages. It also entailed having an extremely developed art appreciation supported by demonstrated artistic capabilities. A broad and deep understanding of most aspects of science was also important. Thus, in comparison to this ideal Renaissance Mind model, we are really all a bunch of illiterates no matter how well educated we are.

The author finishes the book by asking what will be the Latin and Greek disciplines of tomorrow. What he means by that is what will be the dying intellectual disciplines that will not survive our practical and profit driven culture. He ventures to offer some candidates for the intellectual cemetery, including: English literature, pure mathematics, foreign languages, maybe sociology and other liberal arts disciplines. He mentions these with much sadness. He does not want it to happen. But, he suggests that the painting may be on the wall.

The bright side of the coin is that higher education has never been so alive. Universities attempt a cocktail of different strategies to survive and thrive. Also, a bunch of smart institutions are attacking the higher education monopoly from all sides. Students of all ages never had so many opportunities to acquire higher learning in so many different ways. None of us does speak Latin and Greek anymore. But, we all have infinite opportunities to keep on learning throughout our lives be it a certification in C++ programming, or a business or law degree from specialized institutions. Also, online education is bound to make a come back and compound learning opportunities for all of us. What's wrong with all that? Not much really.

Thus, there is a lot of food for thought in this book. You will never think of higher education quite the same way after reading it.

One Student's Opinion.......2004-09-13

This book was an interesting case study review of financial forces that are shaping our universities. While reading I found myself contemplating questions such as "Can schools preserve their heritage of `the disciplines of the mind' while adapting to the competitive pressures of the new millennium?" Kirp has thoroughly investigated the problems and opportunities facing the funding and the recruiting practices of universities today. It was fascinating to learn how courageous and creative leaders were able to turn their institutions around. I would recommend this book to individuals who make decisions regarding the funding and on-going solvency of institutions of higher learning.

The crumbling wall between the university and the market.......2004-09-10

David Kirp does a superlative job of illustrating the many ways in which universities, indeed all types of higher and further education, are being increasingly exposed to market forces. By the judicious use of case studies based upon educational institutions as diverse as Dickinson College, the University of Chicago, the University of California Berkeley, MIT, the Open University and DeVry University, he shows how the embrace of the market has led some universities astray, some to prosper enormously, and at least one to prosper by giving its "product" away.

Kirp generally provides a balanced view of his subject, although it is evident that he is very concerned about the injury to the "academic commons" to which market forces can lead. In this respect he recognizes the ongoing phenomenon, describes it well and leaves it to his readers to devise an appropriate response.

The book is clearly and engagingly written, and nicely complements Derek Bok's _Universities in the Marketplace_ (2003), which takes a narrower view of the diversity of higher educational institutions while also considering a broader set of functional aspects of the university, for example, athletics. Together Kirp and Bok have left this reader impressed by the power and persistence of market forces and keenly aware that something very valuable will be lost if they dominate higher education completely.

Insightful.......2004-06-12

David Kirp's analysis is an insightful discussion of the challenges facing American higher education in the 21st century. His case studies are for the most part interesting and informative. His bottom line is that the old "ivory tower" face of the university (and college) is becoming a thing of the past as financial pressures, skyrocketing tuition, and the pressure to maintain student enrollments is fundamentally changing the face of higher education. Kirp appreciates that business-based marketing is essential to maintaining the solvency of most of America's colleges, yet he rightly laments what happens when marketing overshadows the grand purposes for which the university exists. For those in higher education this is a useful book, although toward the book's end the case studies become a bit repetitive. Also, Kirp's right-minded discussion about the dangers of a purely market-driven higher education ignores an equally dangerous and more insidious threat to the noble purposes of higher education; namely, political correctness.

Cops, Teachers, Counselors: Stories from the Front Lines of Public Service

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Cops, Teachers, Counselors: Stories from the Front Lines of Public Service
Steven Williams Maynard-Moody , and Michael Craig Musheno
Manufacturer: University of Michigan Press
ProductGroup: Book
Binding: Paperback

Public Affairs & Administration | Government | Nonfiction | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

General | Law | Subjects | Books

Jurisprudence | Perspectives on Law | Law | Subjects | Books

Law Enforcement | Criminal Law | Law | Subjects | Books

General | Law | Professional & Technical | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

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Bureaucracy: What Government Agencies Do and Why They Do It (Basic Books Classics)
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Overseers of the Poor: Surveillance, Resistance, and the Limits of Privacy (Chicago Series in Law and Society)
Public Administration in the New Century: A Concise Introduction

ASIN: 0472068326

Book Description

A penetrating look at how government workers make sense of their work, ascribe identity to the people they encounter, and account for their decisions and actions

Hard Line: Life and Death on the US-Mexico Border

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Hard Line: Life and Death on the US-Mexico Border
Ken Ellingwood
Manufacturer: Vintage
ProductGroup: Book
Binding: Paperback

Mexico | Americas | History | Subjects | Books

Social Policy | Government | Nonfiction | Subjects | Books

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Keeping Spiritual Balance As We Grow Older: More than 65 Creative Ways to Use Purpose, Prayer, and the Power of Spirit to Build a Meaningful Retirement

ASIN: 1400033675
Release Date: 2005-07-12

Book Description

The Southwestern border is one of the most fascinating places in America, a region of rugged beauty and small communities that coexist across the international line. In the past decade, the area has also become deadly as illegal immigration has shifted into some of the harshest territory on the continent, reshaping life on both sides of the border.

In Hard Line , Ken Ellingwood, a correspondent for the Los Angeles Times, captures the heart of this complex and fascinating land, through the dramatic stories of undocumented immigrants and the border agents who track them through the desert, Native Americans divided between two countries, human rights workers aiding the migrants and ranchers taking the law into their own hands. This is a vivid portrait of a place and its people, and a moving story of the West that has major implications for the nation as a whole.

Parks in Transition: Biodiversity, Rural Development and the Bottom Line

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Parks in Transition: Biodiversity, Rural Development and the Bottom Line

Manufacturer: Earthscan Publications Ltd.
ProductGroup: Book
Binding: Paperback

Development & Growth | Economics | Business & Investing | Subjects | Books

Sustainable Development | Economics | Business & Investing | Subjects | Books

Natural Resources | Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

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General | Urban Planning & Development | Nonfiction | Subjects | Books

Environmental Science | Earth Sciences | Science | Subjects | Books

General | Biological Sciences | Science | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Nonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books

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Professional | Qualifying Textbooks - Fall 2007 | Stores | Books

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Getting Biodiversity Projects to Work: Towards More Effective Conservation and Development (Biology and Resource Management Series)
Conservation: Linking Ecology, Economics, and Culture
Politicians and Poachers: The Political Economy of Wildlife Policy in Africa (Political Economy of Institutions and Decisions)
Fortress Conservation: The Preservation of the Mkomazi Game Reserve,
The Myth of Wild Africa: Conservation Without Illusion

ASIN: 1844070697

Book Description

* Shows how parks can effectively promote both the conservation of biodiversity and rural development
* Examines the competing demands on parks and provides lessons, derived from over fifty case studies, applicable to parks around the world
* Researched and written by top scholar-practitioners from the Southern Africa Sustainable Use Specialist Group of IUCN

Parks face intense pressure both to conserve biodiversity and provide economic opportunities for rural communities. Based on the insight from over fifty case studies, this book synthesizes lessons to guide park management in transitional economies where the challenges of poverty and governance can be severe.
The central insight is that parks are common property regimes that supposedly serve society. If parks are set aside to serve poor people, should conservation demands over-rule demands for jobs and economic growth? Or will deliberately using parks as bridgeheads for better land use and engines for rural development produce more and better conservation? Accountability emerges as a major issue at all levels, including the problematic linkages between park authorities and the political system, and the ability to measure park performance. This book provides important lessons in park management regarding the relationship between conservation and commercialization, performance management, new systems of governance and management, and linkages between parks, landscape and the land-use economy.

Street-Level Leadership: Discretion and Legitimacy in Front-Line Public Service

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Street-Level Leadership: Discretion and Legitimacy in Front-Line Public Service
Janet Coble Vinzant , and Lane Crothers
Manufacturer: Georgetown University Press
ProductGroup: Book
Binding: Paperback

Public Policy | Government | Nonfiction | Subjects | Books

Federal Government | Government | Nonfiction | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Leadership | Politics | Nonfiction | Subjects | Books

Social Work | Social Sciences | Nonfiction | Subjects | Books

Leadership: Theory and Practice
Rulemaking: How Government Agencies Write Law and Make Policy (Rulemaking: How Government Agencies Write Law & Make Policy)
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Disaster: Hurricane Katrina and the Failure of Homeland Security

ASIN: 0878407057

What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live

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A Must Read for ALL Business People
Should Be Named: "Women's Liberation Turns 40"
Fresh, original thinking based on actual survey data--welcome to 2005!

What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live
Celinda Lake , Kellyanne Conway , and Catherine Whitney
Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover

General | Current Events | Nonfiction | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

General | Social Sciences | Nonfiction | Subjects | Books

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Enlightened Power: How Women are Transforming the Practice of Leadership
The Difference ""Difference"" Makes: Women and Leadership

ASIN: 0743273826

Book Description

Women are the most powerful force reshaping the future of America. Stronger than political parties, mightier than religious differences, able to leap cultural schisms in a single bound, women are quietly exerting a unified power to make changes in our culture and in commerce, meeting in the middle to achieve their goals. But they're not using traditional means such as getting together and voting or banging on closed doors to demand equal access. In virtually every arena where American women are causing a sea change, they are bypassing the traditional settings that ignore their needs and are creating parallel circuits, which, in turn, then affect the old standards. Across political, religious, racial, and class differences, this new, vital, female center is heralding the most significant change in American culture in the past century.

Two of the hottest trend-spotters in America -- Celinda Lake, a leading political strategist for the Democratic party and one of the nation's foremost experts on electing women candidates, and Kellyanne Conway, a leading conservative pollster and president and CEO of The Polling Company, INC.™ -- themselves cross the aisle to reveal the ways in which a newly defined, united power base among women is reshaping the state of our nation much more than the two-sided politics of Left and Right. Using the eye-opening results of interviews, focus groups, and polls (three of which were created especially for this book) that they've conducted, Conway and Lake demonstrate how women are getting what they want and need by rejecting outdated traditions and expectations that no longer fit their reality. They are breaking the old rules about when and whether to marry and have children, living fully and equally as singles, and creating flexible, inclusive workplaces that don't sacrifice family or sanity. They are taking charge of the marketplace, controlling $5 trillion annually as the primary purchasers of homes, cars, appliances, and electronics. They are making their mark at ages twenty, forty, sixty, and beyond, drawing strength, inspiration, and intellectual stimulation from other women.

And that's just the beginning. In this smart, exhilarating book, Conway and Lake -- who often fall on opposite sides of the country's most polarizing debates -- come together to seek out what women buy, what they believe, how they work, how they live, what they care about, what they fear, and what they really want. By delving beneath the radioactive, hot-button issues, Lake and Conway discovered common causes with which women are inventing a new age of opportunity -- doing it their way and, in the process, improving life for all Americans.

Download Description

"Women are the most powerful force reshaping the future of America. Stronger than political parties, mightier than religious differences, able to leap cultural schisms in a single bound, women are quietly exerting a unified power to make changes in our culture and in commerce, meeting in the middle to achieve their goals. But they're not using traditional means such as getting together and voting or banging on closed doors to demand equal access. In virtually every arena where American women are causing a sea change, they are bypassing the traditional settings that ignore their needs and are creating parallel circuits, which, in turn, then affect the old standards. Across political, religious, racial, and class differences, this new, vital, female center is heralding the most significant change in American culture in the past century. Two of the hottest trend-spotters in America -- Celinda Lake, a leading political strategist for the Democratic party and one of the nation's foremost experts on electing women candidates, and Kellyanne Conway, a leading conservative pollster and president and CEO of The Polling Company, INC.(TM) -- themselves cross the aisle to reveal the ways in which a newly defined, united power base among women is reshaping the state of our nation much more than the two-sided politics of Left and Right. Using the eye-opening results of interviews, focus groups, and polls (three of which were created especially for this book) that they've conducted, Conway and Lake demonstrate how women are getting what they want and need by rejecting outdated traditions and expectations that no longer fit their reality. They are breaking the old rules about when and whether to marry and have children, living fully and equally as singles, and creating flexible, inclusive workplaces that don't sacrifice family or sanity. They are taking charge of the marketplace, controlling $5 trillion annually as the primary purchasers of homes, cars, appliances, and electronics. They are making their mark at ages twenty, forty, sixty, and beyond, drawing strength, inspiration, and intellectual stimulation from other women. And that's just the beginning. In this smart, exhilarating book, Conway and Lake -- who often fall on opposite sides of the country's most polarizing debates -- come together to seek out what women buy, what they believe, how they work, how they live, what they care about, what they fear, and what they really want. By delving beneath the radioactive, hot-button issues, Lake and Conway discovered common causes with which women are inventing a new age of opportunity -- doing it their way and, in the process, improving life for all Americans. "

Customer Reviews:

A Must Read for ALL Business People.......2006-07-05

When I went to law school in the early 80's, 47% of my class was women; however, at that juncture, most women were modeling men. What I noticed was they really didn't own their own power as women. They were more like a female version of men. And, in the 80's, that was true in corporate offices as well. Today, that is all changing. Women are finding their own version of Power.

The majority of my market is women - I built my own companies and today I work with small business entrepreneurs who want to create millionaire success while being true to their core values and doing something that brings them a sense of passion and purpose. That fits the woman profile.

I purchased "What Women Really Want" because a highly successful woman friend (entrepreneur/investor) recommended it. This is a true treasure trove - it is filled with information that EVERY business owner or professional who serves women NEEDS to know!

This book has information I haven't found anywhere else - the specifics are almost endless. The theme is clear: women are coming into their own power on their own terms - and they are finding ways to express their own unique selves and needs in every aspect of what they do, from how they live their lives, to how they run their businesses and how they enjoy their relaxation time.

I strongly suggest that if you serve women or just want to know more about women in the 21st Century that you buy this book today.

J V Crum, III
President / Founder
Conscious Millionaire Institute, LLC

Should Be Named: "Women's Liberation Turns 40".......2006-02-11

This book is filled with fascinating survey data about what women have DONE, especially in just the last decade, but not much about women WANT.
And fascinating facts there are. Two of my favorites are that:

60% of all women aged 40 to 69 are single (!), and

65% of all car purchases are made "directly by women."

Fresh, original thinking based on actual survey data--welcome to 2005!.......2005-11-26

As a professional political analyst myself, I read absolutely everything I can find by Celinda Lake and Kellyanne Conway, whether written separately or together. It takes two top data mavens of opposite political persuasions to sift through hundreds of actual interviews to tell us what the numbers say, today. The two points I found most interesting were the tremendous growth of women-owned businesses (and women business owners) plus the phenomen of the "sandwich generation"--baby boom women dealing with children and their own retirement plans on the one hand but also with the healthcare and financial affairs of aging parents. Today's women face huge family, financial, and career pressures in a way I, as a man, thought I understood but clearly didn't appreciate properly before reading this book. If you are selling a product, planning a political campaign, or worrried aobut how this nation deals with social security and medicare, I think it is well worth your time.

The Customer Delight Principle : Exceeding Customers' Expectations for Bottom-Line Success

Average customer rating:

Right on the mark! Where have you guys been?
The Customer Delight Principle

The Customer Delight Principle : Exceeding Customers' Expectations for Bottom-Line Success
Timothy L. Keiningham , and Terry Vavra
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover

Communications | Skills | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Customer Service | Industries & Professions | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Public Relations | Marketing & Sales | Business & Investing | Subjects | Books
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ASIN: 0658010042

Book Description

Here's how your company can take customer satisfaction to a new level and reap the profits!

The Customer Delight Principle shows how customer delight -- not mere satisfaction -- drives repeat purchasing and customer loyalty. The book details how your company can build a customer delight-oriented organization and reveals many of the roadblocks that you are likely to encounter. How to monitor customer delight results, including measurement and validation against revenue, is covered, as is formulating payback curves for a customer delight investment, allocating resources for continued customer delight improvements, and the continued benchmarking of results.

Statistics show that customer satisfaction alone is not enough. Over 60% of customers lost by companies have reported that they were at least "satisfied," in their experience with the company
Striving for more than customer satisfaction is a key strategy in Customer Relationship Marketing (CRM), the predominant marketing approach of today's most successful traditional and dot-com companies.

Customer Reviews:

Right on the mark! Where have you guys been?.......2002-01-19

"The Customer Delight Principle" by Keiningham and Vavra is the missing link to the mystery of why customer satisfaction, which seems like a sound principle, has failed with so many companies. Customer satisfaction has been perceived as a sound principle (and quite frankly - a way of life) for many corporate research and marketing departments for many years. Anyone in the field would have to admit that, while the principle sounds solid, the end results have almost always been less than satisfactory. Perhaps down right poor.

The "Customer Delight Principle" is the first publication that has been bold enough to shoot a hole in past theory and validate true bottom-line, measurable, results. Completing the final lesson in the ultimate goal for a customer oriented operation.

Practicing customer satisfaction techniques in the past can be compared with buying into the Lexus marketing and going out and buying a vehicle without a test drive. Until you know the feel, smell, taste, touch of a principle, and then truly have tested the outcomes, you never know what you are getting into. This book takes you through the test drive, and truly delivers the missing link!

Buy it, read it, create an internal educational project to incorporate this theory into your practices with management. If you do, you'll get a leap on the competition (before they read it).

Sincerely,

Thomas Bell

Note: Thomas Bell is a respected educator having dedicated much of his career advising corporate marketing departments with companies such as Gannett, CitiGroup, RDI Marketing & Research, and BMI.

The Customer Delight Principle.......2001-12-06

I work in the sanitation industry and boy could the owner of my company as well as all his drivers and helpers could use a good dose of this book. On my companies behalf, I firmly believe and will try to enact some of the basic principles that are discussed in this book. Personally, I have gained a lot of knowledge and when I interact with customers, ( usually to put out fires ), I will benefit by implementing the strategies set forth in this book. Thumbs up!

Crossing the Class and Color Lines: From Public Housing to White Suburbia

Average customer rating:

The American Dream: Deferred no longer
Excellent review of the best experiment with integration
A good primer on Gautreaux

Crossing the Class and Color Lines: From Public Housing to White Suburbia
Leonard S. Rubinowitz , and James E. Rosenbaum
Manufacturer: University Of Chicago Press
ProductGroup: Book
Binding: Paperback

General | Social Sciences | Nonfiction | Subjects | Books

Housing & Urban Development | Administrative Law | Law | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

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ASIN: 0226730905

Book Description

From 1976 to 1998, the Gautreaux Assisted Housing Program moved over 7,000 low-income black families from Chicago's inner city to middle-class white suburbs—the largest and longest-running residential, racial, and economic integration effort in American history. Crossing the Class and Color Lines is the story of that project, from the initial struggles and discomfort of the relocated families to their eventual successes in employment and education—cementing the sociological concept of the "neighborhood effect" and shattering the myth that inner-city blacks cannot escape a "culture of poverty."

Customer Reviews:

The American Dream: Deferred no longer.......2003-02-12

The effect of environmental influences on individuals has long been debated by social theorists and is also a popular topic for literature (cf. Conrad's "Heart of Darkness"). These debates persist because it is usually impossible to decouple the effect of environment from confounding factors, such as income or educational attainment. Generally, it is not possible to conduct a controlled random experiment in which similar individuals are sent to different environments and their fates compared.

The Gatreaux project is such an experiment: poor black families of similar backgrounds were given the chance to move to either suburban or urban locations, and the results were dramatic. The Gatreaux project has thus captured national attention, having been featured on Oprah, the Today Show and in major publications such as the New York Times and the Economist.

Unlike most social programs, Gatreaux has universal political appeal: the Reagan, Bush, and Clinton administrations lauded the program's dramatic results on the lives of its participants, and used it as a model for housing projects nationwide.

The way that the program works is simple:
The Chicago Housing Authority designates a day on which Section 8 vouchers are distributed to the first N callers. On this day, the phone lines are jammed as tens of thousands of public housing residents scramble for a way out of the projects. Applicants are screened by very minimal standards --- basic apartment maintenance and lack of a serious criminal record --- and two-thirds of the applicants are accepted.

Successful applicants are offered a placement in either a city or suburban apartment unit. While candidates can turn down the offer, they know that they were already lucky to be given this opportunity and almost all accept the placement. The program is intentionally very low-profile: only a few participants are moved into each suburb in order to prevent "white flight" and residents move into private market apartment units and have no external markers of being on welfare.

The suburban and urban participants are initially identical: all were selected from the same pool of callers, and were randomly placed into private apartments in either suburban or urban locations. However, the suburban participants find their lives changed drastically by their moves.

While the urban participants mostly remain on the welfare rolls, their suburban counterparts are very likely to find employment and leave welfare. While the urban participants' children are likely to drop out of high school, their suburban counterparts are likely to graduate from high school and even college. In fact, Prof Rosenbaum relates that he met the daughter of a Gatreaux participant attending Northwestern University, where he teaches.

Rising from the desolation of the Chicago housing projects, Gatreaux has emerged as perhaps the single most successful American social program of the past fifty years.

This book is essential reading for people of all political views who dream of helping all citizens fulfill their dreams and the American Dream.

Excellent review of the best experiment with integration.......2001-01-13

In 1965, Black residents of public housing filed a civil rights suit alleging that public housing in Chicago was segregated. they won in 1969. This book tells (part of) the story of the 30 year struggle for relief which followed that victory.

Initially, the court ordered more (non-segregated) public housing built. That did not happen (at least for many years). This book focuses on the secodn remedy tried: the Section 8 mobility program, in which public housing residents were offered Section 8 housing subsidies (not otherwise available) in exchange for their agreement to relocate to white, middle class suburbs.

Admitting that the people who accepted this offer were both self-selected and carefully screened, the authors detail the generally positive effect these moves had on the participants, including much safer neighborhoods, generally better schools, and less racism than would be expected. Given this limited goal, the book covers its subject superbly.

The question which this book avoids is whether this experiment actually benefited the class of plaintiffs who brought the case--or whether it benefitted them more than other possible remedies. For example, what if each member of the class had simply been given cash--in an amount equal to whatever the government spent on the mobility and scattered site programs? What if all of the money had been spent on aggressive enforcement of housing discrimination laws? Similarly, the authors make no attempt to determine why most of the plaintiffs did not want to participate.

All in all, the book teaches some very valuable lessons about the positive effects of integration--proving the experts (Clark, et al) right who opined as long ago as Brown vs. Board of Education that segregation really does inflict harm on children.

Excellent read for anyone concerned about the issues of poverty and race.

A good primer on Gautreaux.......2000-07-27

This book is a good primer on the Chicago public housing desegregation lawsuit known as Gautreaux, and on the mobility program resulting from that lawsuit. Under the Gautreaux mobility program, thousands of families moved from low-income Chicago neighborhoods into white, middle-class suburbs. This book charts the progress of these suburban pioneers--both the good (e.g., safer communities and better schools), and the bad (e.g., isolation and racial harassment). The authors examine the results of studies conducted in the early and late 1980's, studies that focused on the issues of safety, social contacts, schooling, and jobs. The book shows just how radically the Gautreaux families' lives changed--and, for the most part, improved. In so doing, the authors debunk the "culture of poverty" myth--the notion that low-income African-American families are too dysfunctional to seize opportunities to improve their lives. Instead, argue the authors, low-income families can thrive in any "geography of opportunity"--any place where they find real opportunities to improve their lives. This book is best suited for advocates not already familiar with Gautreaux--to a large extent it repackages studies reported years ago. But it is an important book for the general public, and for policy makers who care about improving the lives of society's most vulnerable citizens.

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