The Long Tail: Why the Future of Business is Selling Less of More
Average customer rating: 4 out of 5 stars
  • Fabulos... indispensable para entender la nueva realidad de internet
  • Good article, stretched out to a padded book
  • One Trick Pony
  • Good book for the startup entrepreneur in the 21-century
  • Looking at it from the point of view of the producer and not the consumer or the retailer
The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson
Manufacturer: Hyperion
ProductGroup: Book
Binding: Hardcover

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ASIN: 1401302378
Release Date: 2006-07-11

Book Description

"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of whats commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Customer Reviews:

5 out of 5 stars Fabulos... indispensable para entender la nueva realidad de internet.......2007-10-08

Este es un libro estructural. Ayuda a comprender la forma en que trabaja la economia a la luz de los avances de internet.

Pero tambien es un placer leerlo, lenguaje claro, ejemplos relevantes. Un lujo.

2 out of 5 stars Good article, stretched out to a padded book.......2007-09-26

This book started off as an article in Wired Magazine, and it was an excellent one. But Anderson must have decided to cash in, because the book doesn't add anything that wasn't covered in the article itself. It's not a complex concept.

Read the article on the Wired website. Then go spend your money on something from a tiny niche market.

3 out of 5 stars One Trick Pony.......2007-09-09

This is one of those books that has one, keen insight and then takes one hundred + pages to say the same thing over and again. The keen point is indeed interesting. It just does not a complete book make. My $.02 !!

5 out of 5 stars Good book for the startup entrepreneur in the 21-century .......2007-08-20

This is an insightful book into the today's world of retail business. Cool examples of how the Internet has leveled the playing field for many small businesses and artist.

5 out of 5 stars Looking at it from the point of view of the producer and not the consumer or the retailer .......2007-08-16

I am not much of a business mind but I think I get the picture here. Instead of twenty percent of the product bringing in eighty percent of the revenue ninety- eight percent of the product is going to bring in all the revenue. Having so much available, and having ready access to it means sales no longer concentrate on a relatively few items. Freedom of choice abounds, niches multiply, Alvin Toffler is happy, future shock is no longer shocking, customization is here forever, and we all can have anything we want as long as we are able to pay for it.
Good. But I think of this in another way. Does this mean that 'value' also will not be centered as we ordinarily center it in the great works, the masterpeices, the few chosen ones? Does it mean our whole conception of valuing cultural goods will change, and a few big things will be less worshipped while many more appreciated? In other words will deTocqueville be happy here because 'equality' is in the saddle and mankind has many little good things, instead of the aristocracy only having a few?
And what does that mean for creators of culture? As a writer can I now happily post my unpublished writings with the thought that perhaps a few will read them, where before none did. In other words a moneyless long- tail is still a long- tail.
I don't know. But I do sense Anderson has hit on to a new truth here which will have all kinds of implications better business people than me will have to see.
Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
Average customer rating: 5 out of 5 stars
  • I never knew about any of this!
  • A solid looks at the basics
  • Great asset for POD authors
  • Selling a book? Then BUY "How to Sell Your Book on Amazon,"
  • Buy this book if you want to sell books too!
 Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
Brent Sampson
Manufacturer: Outskirts Press
ProductGroup: Book
Binding: Paperback

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ASIN: 1432701967

Book Description


So You'd Like to. Become An Amazon Bestseller!

Don't wait. Publishing insider and CEO Brent Sampson reveals revolutionary advice guaranteed to increase your book sales on Amazon. Learn the powerful secrets used by successful Amazon authors every day. This informative and practical "how-to" guide shares new techniques that are proven to work.

Solutions Revealed!
Discover step-by-step methods for improving your exposure on Amazon and increasing your authority.

Secrets Exposed!
Increase your profitability by learning the secrets to short-discounting Amazon with just twenty percent.

Success Discovered!
Learn top-secret tactics that earn authors tens-of-thousands of dollars in royalties every month.

Amazon Approved
Find, understand, and control every Amazon possibility for maximum book sales.

Hi, I'm Brent Sampson.

Are you holding a manuscript in your hand that you wish Amazon was selling? Or do you already have a book on Amazon that you wish was selling better? In either case, Sell Your Book on Amazon will help you.

You will experience what I have seen first-hand as the president of Outskirts Press - that marketing success on Amazon can be the difference between hundreds and tens-of-thousands of dollars a month.

Amazon provides a phenomenal and global platform from which to sell your book. In fact, the opportunities may seem almost too colossal! But now, Sell Your Book on Amazon unveils it all for the first time. This book provides an easy-to-understand approach to increase your book sales on Amazon by exploring the steps you can take immediately.

Table of Contents

Foreword by Dan Poynter
Introduction
Get Your Book Listed
AuthorConnect & Author Profile Pages
Book Sales Page
Listmania!
So You'd Like to. Guides
Additional Amazon Possibilities
Pricing & Profitability

As Penny C. Sansevieri of Author Marketing Experts says, "Finally! A book that helps you demystify Amazon. If you have a book to sell, you simply must own Sell Your Book on Amazon."

Want proof? How did you get to this Amazon sales page? Maybe you clicked on it from a competitor's page or received a personalized email. However you got here, here you are! Sell Your Book on Amazon shows you ALL the ways to increase your book's exposure and make the tactics working for this book work for you, too.

Authors who know how to use Amazon's own system to their advantage simply sell more books. Once a book finds success on Amazon, it appears higher in the search results, leading to MORE exposure and more sales, and so on. It's the Amazon "virtuous circle" and the key to unlocking that brass ring is in your hands.

Introducing the exclusive TACTIC RANKING SYSTEM!

Marketing tactics are only as valuable as the profits they generate. Sell Your Book on Amazon ranks every technique so you can quickly and efficiently locate the marketing secrets that will lead to superior results:

***** Highly recommended. Receive the greatest exposure compared to time spent.
**** Very recommended. An acceptable investment is required for a profitable return.
*** Somewhat recommended. Check your profit margin. The expenditure may exceed the benefit.

Do you know how to beat Amazon at their own game? Do you know how Amazon Marketplace listings can offer "55 used copies" of your book when you haven't even sold that many? Do you know how to remove a 1-star review from your listing and get more 5-star reviews?

This book tells you how to do it all, plus so much more. It's a tremendous value with a wealth of information at your fingertips. Start increasing your book sales instantly by ordering today.

Customer Reviews:

5 out of 5 stars I never knew about any of this!.......2007-10-21

I love it when a book comes along that points out web site functions I never realized existed. This book packs a lot of information into a compact read, which makes it easy to get through but steers you in exactly the right marketing direction. The way he assigns ratings to the various marketing techniques helps one decide what to tackle first.

4 out of 5 stars A solid looks at the basics.......2007-10-14

As the author of the recently self-published Hokie Games: Virginia Tech Football Game by Game 1945-2006 I devoured the contents of this book to try to jump-start my Amazon sales. I can't speak to the results just yet as the portion of the suggestions that I have implemented has only been in place for a week or so.

In fact, part of the appeal of the book is that it's not supposed to show results yet. It's not a quick "make you book an instant Amazon bestseller" plan. The book has tips and techniques that grow your presence over the long haul. That's exactly what I was looking for and this book delivers.

The steps were easy to follow and the "why's" were well laid out. Obviously, the author did his homework on the subject of Amazon.

--Rich Tandler, author of Hokie Games: Virginia Tech Football Game by Game 1945-2006

5 out of 5 stars Great asset for POD authors.......2007-09-23

When I purchased this book, I was really quite skeptical. I figured that it was just a promotion of Amazon.com and not really any useful advice.

Then my wife and I published our first children's book, Santa and Sam's Big Secret through Outskirts Press. Although OP did a wonderful job of publishing the book, the major portion of publicity for the book was left up to us. We have been following some of the advice offered by Brent Sampson and we do believe that it is helping with the promotion of our book.

Sell Your Book on Amazon is an easy read. You can easily skip over chapters that you do not feel interest you, and still come up with many ideas that will help you to promote your book.

I would recommend this book to any authors who are using a Publish On Demand publisher. It will surely enhance the sales of your book.

5 out of 5 stars Selling a book? Then BUY "How to Sell Your Book on Amazon,".......2007-09-15

Buy this book!

"How to Sell Your Book on Amazon," by Brent Sampson has invaluable information for anyone who wants to sell books. If you are trying to sell your book, buy "How to Sell Your Book on Amazon," by Brent Sampson.

If you are writing or wish to write a book, buy this book, "How to Sell Your Book on Amazon," by Brent Sampson. Brent Sampson's book is the guide every new author should have.

5 out of 5 stars Buy this book if you want to sell books too!.......2007-09-12

I wrote a book called, "Letters to My Friends: A No Guarantees Guide to Awakening." It took three years to write. I spent another year sending it to publishers before I finally found a small publisher willing to work with me.

The Great Day came. I held my baby in my hands. I knew the world would proclaim her beauty. I was wrong, very wrong. A few friends and friends of friends bought the book. I was stunned and hurt too. But I kept trying to market my book the old fashioned way. I contacted the major book chains. To them I did not exist. I sent over 100 books to bookstores, and I never got a single order. I sent about 100 books to major newspapers, and I never got a single review.

One local bookstore, New Renaissance Bookshop in Portland, Oregon was very helpful. But the support of one local bookstore was not enough. I was almost ready to give up, but instead I went to Amazon and joined the Amazon Advantage program. I sold perhaps 20 books. Victory at last! Amazon loved me and I loved Amazon! And then I did not sell another book on Amazon for about a month.

I was ready to give up. But I knew my book could help readers feel better about themselves. I had received dozens of touching letters that left me feeling happy that something I had done made a difference in the world. Besides, I needed the money. Family illnesses had depleted my bank account and my debt was mounting. So, instead of quitting, I did an Amazon search for books on marketing books, and I found, "How to Sell Your Book on Amazon," by Brent Sampson.

I wish I had found this book a year ago. If you have a book you are trying to sell, or if you want to write a book, buy this book. Unless you are that rare writer who pens a bestseller, you will find yourself alone in a big jungle. Amazon gives you a path out of the jungle, and Brent Sampson's book is the guide.

Honestly, I have just started implementing his suggestions. So I have lots of work to do. After I finish this review, I will ask him to be my Amazon friend. I might ask him to review "Letters to My Friends: A No Guarantees Guide to Awakening." He said to mention my book as often as possible without being obnoxious. And finally, he said Amazon friends are important. You see, if you become my friend, whenever anyone goes to your Amazon profile and clicks on my picture in your Friends section, there's a chance I will sell a book. And if someone clicks on your picture in my Friends section, you might sell a book. So, do you want to be my friend? Good heavens, I feel like a little kid again.

I will make a deal with you. In a year, I will write another review of "Sell Your Book on Amazon" and let you know how I am doing. Thank you, John C. Conley, author of "Letters to My Friends: A No Guarantees Guide to Awakening."
eBay Powerseller Secrets:Insider Tips from eBay's Most Successful Sellers
Average customer rating: 4.5 out of 5 stars
  • Some good advice, some bad...
  • High hopes weren't quite fulfilled
  • Easy and informative
  • Great tips of the trade!
  • A complete guide to profit on ebay
 eBay Powerseller Secrets:Insider Tips from eBay's Most Successful Sellers
Debra Schepp , and Brad Schepp
Manufacturer: McGraw-Hill Osborne Media
ProductGroup: Book
Binding: Paperback

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ASIN: 0072258691

Book Description

Learn from Hundreds of Top eBay Sellers

Go beyond the basics and learn the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers--those earning $1,000 to $150,000 per month or more through eBay auctions. Sharpen your skills with this healthy blend of time-tested business principles and the advice of real PowerSellers who share with you how they have achieved success. Get valuable advice on finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, shipping, running an eBay Store, and much more. Plus, learn the keys to keeping your customers so happy they’ll shop with you again and again. eBay PowerSeller Secrets: Insider Tips from eBay’s Most Successful Sellers will help you effectively run a store that never closes, sells globally, and offers virtually unlimited income potential.

Debra and Brad Schepp have written about cutting-edge technologies for more than 20 years. They are the authors of nine books, and their work has been featured in publications such as Newsweek, The Chicago Tribune, and U.S. News and World Report. They have been online since 1984, and buying and selling on eBay since 1999.

Technical Advisor Michael Kaiser is an Instructor with eBay University. An eBay seller since 1997, Michael is the bestselling co-author of The Official eBay Guide to Buying, Selling, and Collecting Just About Anything.

Customer Reviews:

2 out of 5 stars Some good advice, some bad..........2007-10-23

There really is no substitute for experience, and even then there are times where experience is worthless if we haven't learned from it. Books about eBay can help to close the gap between new seller and experienced seller, but none are all encompassing. It is my belief that a great ebay seller is one that is well seasoned AND well read. Can this book augment the latter? Hmm...

I do like how the book breaks the mold of cookie cutter eBay books that simply copy and paste information from eBay's own help section. Instead, this work shares a lot of insight that one cannot readily obtain from help pages or online advocate sites. Information on tax ID numbers, third party utilities, and record keeping are not topics common in help pages or even forums, and even then the information obtained by anonymous, random individuals isn't always accurate. I salute the book for filling in the gaps here.

In other areas though, I think that some of the advice is contradictory and even poor. I don't doubt that the information contained here came from real people based on real experiences, but being a powerseller by default does not constitute knowing the best way, or even a good way to do business.

I find it appalling that the 408 page book only spends some 16 pages discussing shipping. The fine art of shipping involves dynamics that make the whole rest of eBay seem simple by comparison. As a matter of fact, the vast majority of poor experiences on eBay are attributed to poor shipping, lack of knowledge when it comes to shipping, or misconceptions about shipping obligations or practices. The book takes one of the most complicated and important facets of eBaying and shoves it into a corner as to minimize focus on the subject. The section on shipping is so small as a matter of fact, that some readers might skip over what little information is here, forced to continue loss through undercharging, refunds, and negative feedback.

International trade is also marginalized down to 2, yes two, pages. There is no possible way that the plethora of knowledge needed to effectively trade internationally can be put to two pages. This serves to provide just enough to get someone in trouble.

The book further contradicts itself by saying that you should not pad your shipping charges, only to charge at cost, but then it advocates hiding the actual charges from your customers. The book also advocates such things as getting a Paypal debit card, which means that your funds are subject to seizure and you will not be collecting a significant amount of return on your investment as you would with say, a normal savings account or a certificate of deposit. Most experienced sellers do not keep a balance in Paypal. Furthermore, the book mentions that Cashier's Checks and Money Orders are risk free. This couldn't be further from the truth. The majority of online fraud is committed with wire transfers, checks, and especially, money orders.

While I think there is plenty of good advice here, the bad advice here should be apparent to anyone that has had their fair share of eBay selling experiences. It is for reasons such as these books, that there is no substitute for experience, and until you've gotten your feet wet, you won't know which parts are right or wrong.

3 out of 5 stars High hopes weren't quite fulfilled.......2007-10-06

I had high hopes for this book. Great title, but it left me feeling a little disappointed. I learnt a few things, but it didn't represent any huge breakthroughs. My favorite part was chapter 4 which reviewed the pros and cons of the various listing tools and software.

5 out of 5 stars Easy and informative.......2007-09-11

If you are interested in becoming a more effective seller and a knowledgeable buyer this is a very informative book. Its simple format lends itself to quick reference or more in-depth discussions, depending on your level of inquiry. I've read a lot of ebay books and this is a great one to purchase! Check out my ebay profile at jjjs04. Good luck!

5 out of 5 stars Great tips of the trade!.......2007-01-18

Way to go!

This book gave me more information that I ever could have needed for starting up an Ebay business and I will continue to use it as a reference and guide for many of the troubling questions that arise in the cyber-business world.

The authors gave you more resources than you can imagine as well as detailing the benefits of becoming an Ebay Power Seller. It's amazing how much information they crammed between the pages and how amazingly detailed and forthcoming they were with the information. I was surprised to see the multiple lists for valuable online resources, and for those of us who learn best by seeing things in action-- they even have screen-shot pictures in the book with the corresponding URLs to the areas that can give you the most information.

As stated before, this book has a permanent place on my shelf as a reference guide to Ebay and beyond. Even if you're a current seller on Ebay, looking to upgrade your status to a Power Seller, give this book a shot. It could give you the extra boost you need for driving your business toward its goals and setting you on the right paths toward them.

Excellent and recommended tool for your Ebay business!

5 out of 5 stars A complete guide to profit on ebay.......2007-01-11

This book has so many cool tricks you can use on ebay, that its virtually impossible to fail and not make good money. Lerning from the many experiences of other sellers is essential for me, expecially when it comes to learn from their mistakes. Great guide.
How to Buy, Sell, and Profit on eBay: Kick-Start Your Home-Based Business in Just Thirty Days
Average customer rating: 4.5 out of 5 stars
  • Only for the newbie
  • Read this book is one sitting...
  • Simply a GREAT Book!
  • Great eBay book
  • Garbage
 How to Buy, Sell, and Profit on eBay: Kick-Start Your Home-Based Business in Just Thirty Days
Adam Ginsberg
Manufacturer: Collins
ProductGroup: Book
Binding: Paperback

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ASIN: 006076287X
Release Date: 2005-05-03

Book Description

A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson.

This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every month. Not only will he impart his personal secrets on how to sell on eBay –learned through years of experience – and his tips on expanding your small business using eBay as a global market, but he'll also give fun side–notes and anecdotes, keeping the book lively and making it a fun and interesting read.

This book will be a must–have for all current and aspiring eBay sellers, all small–business owners, and anyone who wants to learn how to start a million–dollar company.

Customer Reviews:

2 out of 5 stars Only for the newbie.......2007-10-22

Just finished the book last night hoping to find ideas that I could implement in my eBay sales. No real new info here. More geared for the eBay novice. If you have any experience buying or selling on eBay you already know 99% of the info provided in this book.

I found it odd that the author claims to have sold a 4 year old pair of very worn sneakers on eBay for $21 in the beginning of the book and then talks about it again later in the book but the sale price was $26.

Also, the author refers you to links to third party paid services which he owns.

5 out of 5 stars Read this book is one sitting..........2007-10-09

What really stood out for me was the writing style of the book. It was conversational with great stories that were fun and interesting.

Along with great tips, this book is not written in the typical "textbook" format. I read the entire book in less than a day and would definitely encourage anyone to read it!

5 out of 5 stars Simply a GREAT Book!.......2007-10-09

Not only was this book easy to read - the content helped me go from a new eBay seller to an advanced one. I went from 19 feedback to 175 feedback in 60 days using the techniques I learned.

I'd highly encourage anyone interested in learning more about eBay to read this book!

5 out of 5 stars Great eBay book.......2007-06-14

a Gotta Have book if you are planning on starting an eBay business in your home in 30 days. Great reference for the experienced eBayer.

1 out of 5 stars Garbage.......2007-06-08

This book is one big fat advertisement for Ebay and for Adam Ginsberg's other ventures. It had very little useful information, and NO information that cannot be found easily on-line or on Ebay itself. It was a waste of my time reading it. It was utterly repetitive and took forever to actually get to any sort of information or advice. There is hardly enough information in this book to fill a 10 page pamphlet...let alone a 300 page book!!! I'm just happy I got it from the library and didn't end up wasting my money as well as my time.

I wish there was actually a book out there to help people who are not complete ebay beginners. The biggest ebay woe is finding sources for products, and there is little help in this book....OH, unless you want to go to the website Adam plugs and buy more stuff from him. SURE, then he'll help you out. HA, RIGHT!
Salesforce.com For Dummies (For Dummies (Computer/Tech))
Average customer rating: 5 out of 5 stars
  • Great help for the new user.
  • Dumming it down for an admitted dummy
  • You'd be a dummy not to buy this book!
  • Best salesforce.com Reference Material Available!!!
  • Drivers, Start Your Engines!!
 Salesforce.com For Dummies (For Dummies (Computer/Tech))
Tom Wong , and Liz Kao
Manufacturer: For Dummies
ProductGroup: Book
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ASIN: 047004893X

Book Description

So you have something to sell or you work for a business using salesforce.com, but you’re not quite sure how to maximize your profits with it? Never fear! Salesforce.com for Dummies shows you the quick-and-easy way to start selling your product or service online without the confusion or fuss.

With an emphasis on customer relationship management, this hands-on guide helps you manage accounts, market your products, and improve service. Whether you’re a salesperson, channel manager, marketing mogul, customer rep, or executive, you’ll find secrets here for making your job easier, your day more productive, and your business more successful. This second edition has been revised to include Salesforce.com’s latest product and feature offerings as of the Summer 2006 release, giving you the tools you need to:

This guide makes suggestions on how to dive more productivity and improve communication with standard templates from the Dummies Web site. With this book you’ll get up to speed fast and manage your business information more effectively with Salesforce.com today!

Customer Reviews:

5 out of 5 stars Great help for the new user........2005-09-22

I purchased several copies of the book for my sales team whose technical proficiency was across the board. While all of the material is covered in the online help available from Salesforce.com, several team members felt much more comfortable with a book that they could hold. It is a great help in getting all of the team members to use the same nomenclature which is the first step in any sales "methodology" becoming effective.

Those wishing a deeper dive, should look at the author's other books targeted towards a more advanced and technical audience.

5 out of 5 stars Dumming it down for an admitted dummy.......2005-02-07

As a new user to the CRM program, Salesforce.com, I was overwhelmed by the amount of information presented on the website. My first thought was, "I wish somebody would writed a "Dummy" book for the program. I was pleasantly surprised to find out that it was being released and ordered my copy immediately. I received my copy shortly and began reading and applying the data presented in the book.

While I will continue to avail myself of the training presented on the Salesforce.com site, the presentation of the data in Salesforce.com for Dummies has given my use of the program a real kick-start.

The writer (Mr. Wong), has written this book for users of the program, not for computer programmers. The data is laid out in concise, easy-to-understand terms which even "sales-types" like myself can understand. Applying the suggestions in the chapter on customization has saved me hours of "hair-pulling" work.

I will continue to reference this book and will make it required reading for all those in my company using Salesforce.com. It makes a great CRM program even better, because we will now be able to use all of the features, rather than a few basic one.

5 out of 5 stars You'd be a dummy not to buy this book!.......2005-02-06

"Salesforce.com for Dummies" is, hands down, the best reference guide for salesforce.com users and administrators alike. Tom Wong has done an excellent job with this book. It is packed with useful tips that will help even the most experienced users and/or administrators get more from Salesforce.com. If you are ready to maximize your investment in Salesforce.com, pick up "Salesforce.com for Dummies." You'd be a dummy not to buy this book!

5 out of 5 stars Best salesforce.com Reference Material Available!!!.......2005-02-06

Tom Wong's book "Salesforce.com For Dummies" provides a fantastic overview of salesforce.com, whether you are an end user or a system administrator. The book clearly outlines the functionality of the product and it includes a great deal of information that will help users leverage the full power of salesforce.com. Salesforce.com users of all experience levels will find relevant information in this book. I have been using salesforce.com for more than three years, and I found several helpful tips that are going to allow me to use salesforce.com more productively in the future.

My company has been using salesforce.com since October 2001, and we use it throughout several functional areas of the company (e.g. Sales, Customer Service, Product Management, Project Management, Executive Management, etc..) I have requested that our Human Resources department make "Salesforce.com For Dummies" available to all current users as an ongoing reference material and to all future users as part of their orientation and training.

I would strongly recommend "Salesforce.com For Dummies" to anyone who uses salesforce.com on a regular basis. In my opinion, this is the best reference material available for salesforce.com.

5 out of 5 stars Drivers, Start Your Engines!!.......2005-02-05

As a salesforce.com system adminstrator, I found this book to be invaluable. As intuitive as the system is, the topics covered are on point to the needs of users, managers and administrators alike. I found that tasks I learned to do in 15 minutes using the online help features included with the salesforce.com tool, can be done and learned in less than 2 minutes following the clear and concise instructions.

Throughout the book are examples of how customers use the tool as well as best practices and are a terrific addition to this handy guide.

With this book, I was not only ready to roll on with salesforce.com, but to accelerate quickly to leverage the tool to my sales team and across the enterprise.
The Home-Based Bookstore: Start Your Own Business Selling Used Books on Amazon, eBay or Your Own Web Site
Average customer rating: 4.5 out of 5 stars
  • Great resource
  • Great Book
  • The Home-Based Book Store
  • AWESOME
  • Home based book store reveiw
 The Home-Based Bookstore: Start Your Own Business Selling Used Books on Amazon, eBay or Your Own Web Site
Steve Weber
Manufacturer: Weber Books
ProductGroup: Book
Binding: Paperback

Shopping & CommerceShopping & Commerce | Reference | Business & Investing | Subjects | Books
GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
Home BasedHome Based | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
Booksellers & BooksellingBooksellers & Bookselling | Books & Reading | Literature & Fiction | Subjects | Books
ClassicsClassics | General | Literature & Fiction | Subjects | Books
eBayeBay | Business & Culture | Computers & Internet | Subjects | Books
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  1. Selling Used Books Online: The Complete Guide to Bookselling at Amazon's Marketplace and Other Online Sites Selling Used Books Online: The Complete Guide to Bookselling at Amazon's Marketplace and Other Online Sites
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  3. Official Price Guide to Books, 5th Edition (Official Price Guide to Books) Official Price Guide to Books, 5th Edition (Official Price Guide to Books)
  4. Online Bookselling: A Practical Guide with Detailed Explanations and Insightful Tips Online Bookselling: A Practical Guide with Detailed Explanations and Insightful Tips
  5. How to Sell Anything on Amazon...and Make a Fortune! How to Sell Anything on Amazon...and Make a Fortune!

ASIN: 0977240606

Product Description

Want to discover the most profitable, lowest-risk idea for your home business? It's selling used books online, which is growing 33 percent annually, according to a new study by U.S. publishers. Learn how to start your business part-time, then expand at your own pace. This step-by-step guide, written by one of the most successful and highly rated sellers on Amazon and eBay, includes everything you need to know:

Customer Reviews:

4 out of 5 stars Great resource.......2007-09-29

Just getting into the book selling biz. I have been going through cancer and now need a job where I can tailor my hours around all of my doctor's appointments. I like both this book and the Stephen Windwalker books. Very good information without alot of extraneous stuff.

4 out of 5 stars Great Book.......2007-09-25

This a great book to help those interested in selling books online. It is very bold of Mr. Weber to enpower the competition. But it is a very smart book that will help those motivated to help themselves. I recommend it to all interested in getting online selling books.

4 out of 5 stars The Home-Based Book Store.......2007-09-17

Very good book for the person who is contemplating entering this type of business. Seemed to cover most of the bases. If he didn't and I do actually go into business, I guess I'll find out pretty quickly. But, overall, since I've read a few other books dealing with this topic, I feel the author covered the subject matter well and I would recommend the book to others.

5 out of 5 stars AWESOME.......2007-08-27

This is a fantastic book chock full of information. I've already started using some of his suggestions and am looking forward to having my own online used book store.

5 out of 5 stars Home based book store reveiw.......2007-07-03

We are established home-based booksellers. When my husband bought this book I thought it would be to basic for us but I was pleasantly surprised. It was full of great and useful information. It would be a tremendous book to have BEFORE you set up your business. I think this would be helpful for anyone at any level that is selling books on the internet.
Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
Average customer rating: 4 out of 5 stars
  • Great resouce book
  • Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
  • Just OK
  • a book to begin
  • Useful Information
 Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
Harold Davis
Manufacturer: O'Reilly Media, Inc.
ProductGroup: Book
Binding: Paperback

AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
Web BrowsersWeb Browsers | Internet | Home Computing | Computers & Internet | Subjects | Books
GeneralGeneral | Computers & Internet | Subjects | Books
GeneralGeneral | Software | Computers & Internet | Subjects | Books
Web ServicesWeb Services | Web Development | Computers & Internet | Subjects | Books
Web Authoring & DesignWeb Authoring & Design | Web Development | O'Reilly | By Publisher | Books
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  3. Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines
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  5. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press) Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)

ASIN: 0596101082

Book Description

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.

Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

Customer Reviews:

5 out of 5 stars Great resouce book.......2007-10-19

Like most of the O'Reilly books, this is very well written and a really good resource for tips and hints. It is not as good for a beginner, but is good for people that need a good resource to go to the next level.

5 out of 5 stars Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs.......2007-07-15

It is estimated that Google ads reach 80% of all Internet users. No other advertising system or promotional scheme (including spam campaigns) can boast such coverage. Cashing in on Google ads either as an advertiser through AdWords or by getting paid by the click for hosting Google ads through Adsense is a pretty quick and simple process.

Google Advertising Tools is meant for the beginner advertiser or new website owner who would like to make a little extra money through hosting Google ads. This book takes the reader through the whats, the whys, the hows, and the wheres of these options. Much of the more complicated parts of these processes are even detailed step by step complete with illustrations of what the reader will see at the website. I do suggest this book to those new to Google ads. However, I also think that those already participating in these programs with find a few helpful hints and tips, particularly in the optimizing sections.



3 out of 5 stars Just OK.......2007-01-10

This book was OK, I mean it has some good information but you can find most of it online so it is more of a resource book instead of a book having especially valuable information.

Im glad I bought it cause I now have a resource book on the shelf and dont have to search online and I often have limited time.

If you have the time to research online then do that, otherwise by this book.

3 out of 5 stars a book to begin.......2007-01-07

if you are interested on how search engines work this a book you can start

3 out of 5 stars Useful Information.......2006-12-05

While I found the book useful and inspiring, the author did bounce all over the place and made some strange comments. He even devoted an entire chapter to marketing adult sites, which I thought was a bit strange. Davis wrote at all levels conceptually, theoretically and tactically - which is good. Overall, it's a useful book with good information.
Unleashing the Ideavirus
Average customer rating: 4 out of 5 stars
  • Grea book, Fast shipping
  • One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around
  • good for new ideas
  • Interesting ideas
  • Online Marketing
 Unleashing the Ideavirus
Seth Godin , and Malcolm Gladwell
Manufacturer: Do You Zoom
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Business & Investing | Subjects | Books
GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
TechniquesTechniques | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
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ASIN: 0970309902

Amazon.com

Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk."

Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless." Through the magic of "word of mouse," however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them), and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman

Book Description

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.

In lively detail, Godin looks at ways companies such as Napster, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. Godin provides all the ingredients so anyone can start their own ideavirus epidemic. He identifies key factors to show how any business, large or small, can use ideavirus marketing. Now all businesses can succeed in a world that just doesn't want to hear it anymore from the traditional marketers.

Who but Godin could teach consumers the importance of powerful sneezers, hives, velocity, a clear vector, and a smooth, friction-free transmission? Readers will learn much more, including:

*Why ideas matter
*Seven ways an ideavirus can help you
*How to dramatically increase the chances your ideavirus will spread
*The importance of sneezers
*The thirteen questions ideavirus marketers want answered
*Five ways to unleash and ideavirus

Customer Reviews:

5 out of 5 stars Grea book, Fast shipping.......2007-07-25

Book came on time, was in perfect shape and it was a at a great low price.

5 out of 5 stars One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around.......2007-06-08


This book is one of the first "Viral Marketing" books that later spread the hot topics of "Viral Marketing", "Word Of Mouth Marketing" and "Buzzmarketing". Seth Godin was there before many others were and was spreading ideas that others later realized and jumped onto.

Seth was a marketing Genius behind some of the success of Yahoo's early growth and has since gone on to write some of the most successful books on marketing.

This book is one of my favorites to read and re-read giving insight into the hows and whys of viral marketing. Due to the fast paced changes in our society, some of the examples may seem outdated since they involve companies in the early dot com era, but the messages are just as powerful and are not lessened in any way.

---*** THE BOTTOM LINE ***---
1. an easy, comfortable read.
2. this book came before many of the the "viral marketing", "word of mouth" books that tell the same things - learn from one of the original sources.
3. If you like general marketing books, this is a MUST have for your collection.

5 out of 5 stars good for new ideas.......2007-01-11

A very brilliant book. An open window on the markenting of the new century.

3 out of 5 stars Interesting ideas.......2007-01-11

Very interesting ideas that helped me think of marketing in a different way. I found that many of the examples were dated, as the book was written before the dot-com crash. We really returned to a business as more usually model than anyone thought we would at that time. However, still some very valuable ideas. They were a bit over-stated and the book is a bit repetitive, but still some good value.

5 out of 5 stars Online Marketing.......2006-11-04

This book is well written and an easy read. It provides an informative overview of the viral marketing arena and a number of tips for practitioners. Highly recommended.
Network Marketing for Dummies
Average customer rating: 3.5 out of 5 stars
  • Good for Motivation
  • Zig Tells it Like it is!
  • Beginner's How-To Manual for any person new to network marketing
  • A Book That Teaches One To Sell
  • Good basic MLM book by Zig
 Network Marketing for Dummies
Zig Ziglar , and John P. Hayes
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
GeneralGeneral | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
Ziglar, ZigZiglar, Zig | ( Z ) | Authors, A-Z | Religion & Spirituality | Subjects | Books
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ASIN: 0764552929

Book Description

Network marketing has helped people all over the world achieve financial independence—and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. If you want to improve your current financial situation and are ready to become your own boss, then networking marketing is the way to go.

Whether you want to work full-time or part-time; whether you dream of earning a few hundred dollars a month or thousands of dollars a month, Network Marketing For Dummies can show you how to get started in this business within a matter of days. If you’re currently involved in network marketing, this book is also valuable as both a reference source and a refresher course.

Network marketing is a system for distributing goods and services through networks of thousands of independent salespeople, or distributors. With Network Marketi ng For Dummies as your guide, you’ll become familiar with this system and figure out how to build revenue, motivate your distributors, evaluate opportunities, and grab the success you deserve in this field. You’ll explore important topics, such as setting up a database of prospects and creating loyal customers. You’ll also discover how to:

Packed with tips on overcoming common start-up hurdles as well as stories from more than fifty successful network marketers, Network Marketing For Dummies will show you how to approach this opportunity so that you can begin to build a successful and satisfying business of your own.

Customer Reviews:

4 out of 5 stars Good for Motivation.......2006-12-20

This is a good book for motivation and an intro to network marketing if you know nothing at all. Zig is a great motivator. You'll need additional sources of information if you want to get in depth knowlege of how mlm works.

5 out of 5 stars Zig Tells it Like it is!.......2006-11-23

This is the most comprehensive, informative book I have read on network marketing. Zig lays it out with complete honesty warning readers to stay clear of get rich quick schemes and faulty compensation plans. I learned that the network marketing company I left, while operating within Federal boundaries, is pushing the envelope with some of its sales tactics and covertly encouraging representatives to "front load". At the same time, I discovered that the company I am with now is operating with complete honesty and well within Federal guidelines. As for the naysayers, great speakers and trainers do not necessarily make great business owners. That doesn't mean they can't impart valuable information along to the student. Zig does what he does best. I do not hold his failed network marketing business against him. I'll take Zig's advice and think positive and surround myself with positive people.

4 out of 5 stars Beginner's How-To Manual for any person new to network marketing.......2006-02-18

Zig explains network marketing in simple, easy to understand terms. In chapter 5, "Evaluating Network Marketing Companies", Zig discusses several questions a person should ask to whether they are pursing the right network marketing company.
Also, in chapter 10, "Knowing What to Do After You Sign Up" was very helpful for me in taking the next step.

2 out of 5 stars A Book That Teaches One To Sell.......2005-11-19

Albeit the fact that Zig Ziglar's own MLM bit the dust, this book is great for those who would like to learn how to retail their MLM products.

Also this book does NOT cover much about the pitfalls one is bound to encounter in network marketing.

James Leong
Author of "MLM Persuasion Mastery:
How Master Networkers Change Beliefs
and Behavior"

5 out of 5 stars Good basic MLM book by Zig.......2004-06-16

Zig Ziglar is America's motivator. As another reviewer has already alluded to, 75% of Fortune 500 companies utilize Zig's training systems. And Zig has trained over 1,000 network marketers. Zig was also successful himself as a network marketer and in direct sales. He speaks from experience.

More importantly, Zig is a great trainer. He knows how to bring out the best in everyone. And co author John P. Hayes has his own powerful credentials.

This book is particularly good for newbies in network marketing. Zig will show you how to pick your first company, what to look for, what to look out for and to what to avoid. He gives his usual motivational tips and it is updated to include the internet.

If you are new to network marketing, then I cannot recommend this book enough. Also recommend Mark Yarnels excellent book, Your First Year in Network Marketing.
How to Sell Antiques and Collectibles on eBay... And Make a Fortune!
Average customer rating: 4.5 out of 5 stars
  • Wonderful book!
  • Excellent Primer for anyone wishing to enter the Ebay world
  • EBay How to
  • Great reference book
  • Good info, but not for novices.
 How to Sell Antiques and Collectibles on eBay... And Make a Fortune!
Dennis Prince , and Lynn Dralle
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

Job Hunting & CareersJob Hunting & Careers | Business & Investing | Subjects | Books | General | Guides | Interviewing | Job Hunting | Job Markets & Advice | Resumes | Vocational Guidance | Volunteer Work
GeneralGeneral | Business & Investing | Subjects | Books
GeneralGeneral | E-commerce | Industries & Professions | Business & Investing | Subjects | Books
GeneralGeneral | Antiques & Collectibles | Home & Garden | Subjects | Books
ReferenceReference | Antiques & Collectibles | Home & Garden | Subjects | Books
GeneralGeneral | Reference | Subjects | Books
GeneralGeneral | Computers & Internet | Subjects | Books
eBayeBay | Business & Culture | Computers & Internet | Subjects | Books
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  3. Price It Yourself! The Definitive, Down-to-earth Guide to Appraising Antiques and Collectibles in your Home, at Auctions, Estate Sales, Shops, and Yard Sales Price It Yourself! The Definitive, Down-to-earth Guide to Appraising Antiques and Collectibles in your Home, at Auctions, Estate Sales, Shops, and Yard Sales
  4. Kovels' Antiques & Collectibles Price List, 39th Edition, 2007 (Kovels' Antiques and Collectibles Price List) Kovels' Antiques & Collectibles Price List, 39th Edition, 2007 (Kovels' Antiques and Collectibles Price List)
  5. Antiquing for Dummies Antiquing for Dummies

ASIN: 0071445692

Book Description

Dennis Prince teams up with antique and collectible expert Lynn Dralle to provide all the information necessary to reap the huge benefits of selling antiques and collectibles on eBay. Written by an eBay Power Seller whose earnings topped $20,000 a month, this book helps you:

Customer Reviews:

5 out of 5 stars Wonderful book!.......2007-05-24

Like ALL of Lynn's books, this one is just excellent. It clearly explains topics and links you to other information. This book is a must for eBay selling. You won't be disappointed!

5 out of 5 stars Excellent Primer for anyone wishing to enter the Ebay world.......2007-03-15

I have found this book extremely helpful when setting up my eBay business. I know I will refer to it for many years to come.

4 out of 5 stars EBay How to.......2007-02-17

Good book with many interesting and helpful details for buying or selling on E Bay. A favorite place of mine to hang out !!!!

5 out of 5 stars Great reference book.......2007-01-04

I love this book. It is a constant companion when researching items. I enjoyed reading it too. Love the way Lynn and Dennis make it so easy to understand.

3 out of 5 stars Good info, but not for novices........2007-01-02

This book contains a great variety of information about using eBay, but it is not geared to the novice eBay user. The book addresses those wishing to use eBay as an antique/collectible sales business, and for those folks, it is a good book.

Books:

  1. The Long Tail: Why the Future of Business is Selling Less of More
  2. The Long Tail: Why the Future of Business is Selling Less of More
  3. The Long Tail: Why the Future of Business is Selling Less of More
  4. The Long Tail: Why the Future of Business is Selling Less of More
  5. The Magic of Thinking Big
  6. The New Retirementality: Planning Your Life and Living Your Dreams....at Any Age You Want (New Retire-Mentality)
  7. The Nordstrom Way to Customer Service Excellence: A Handbook For Implementing Great Service in Your Organization
  8. The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (Ken Blanchard (Paperback))
  9. The Road to Wealth: A Comprehensive Guide to Your Money--Everything You Need to Know in Good and Bad Times
  10. The Soul of Money: Reclaiming the Wealth of Our Inner Resources

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