Book Description
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of whats commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Customer Reviews:
Fabulos... indispensable para entender la nueva realidad de internet.......2007-10-08
Este es un libro estructural. Ayuda a comprender la forma en que trabaja la economia a la luz de los avances de internet.
Pero tambien es un placer leerlo, lenguaje claro, ejemplos relevantes. Un lujo.
Good article, stretched out to a padded book.......2007-09-26
This book started off as an article in Wired Magazine, and it was an excellent one. But Anderson must have decided to cash in, because the book doesn't add anything that wasn't covered in the article itself. It's not a complex concept.
Read the article on the Wired website. Then go spend your money on something from a tiny niche market.
One Trick Pony.......2007-09-09
This is one of those books that has one, keen insight and then takes one hundred + pages to say the same thing over and again. The keen point is indeed interesting. It just does not a complete book make. My $.02 !!
Good book for the startup entrepreneur in the 21-century .......2007-08-20
This is an insightful book into the today's world of retail business. Cool examples of how the Internet has leveled the playing field for many small businesses and artist.
Looking at it from the point of view of the producer and not the consumer or the retailer .......2007-08-16
I am not much of a business mind but I think I get the picture here. Instead of twenty percent of the product bringing in eighty percent of the revenue ninety- eight percent of the product is going to bring in all the revenue. Having so much available, and having ready access to it means sales no longer concentrate on a relatively few items. Freedom of choice abounds, niches multiply, Alvin Toffler is happy, future shock is no longer shocking, customization is here forever, and we all can have anything we want as long as we are able to pay for it.
Good. But I think of this in another way. Does this mean that 'value' also will not be centered as we ordinarily center it in the great works, the masterpeices, the few chosen ones? Does it mean our whole conception of valuing cultural goods will change, and a few big things will be less worshipped while many more appreciated? In other words will deTocqueville be happy here because 'equality' is in the saddle and mankind has many little good things, instead of the aristocracy only having a few?
And what does that mean for creators of culture? As a writer can I now happily post my unpublished writings with the thought that perhaps a few will read them, where before none did. In other words a moneyless long- tail is still a long- tail.
I don't know. But I do sense Anderson has hit on to a new truth here which will have all kinds of implications better business people than me will have to see.
Average customer rating:
- Excellent textbook on E-commerce
- Good, but dated....
- Great Buy
- E-Commerce: Business, Technology, Society
- Practical, Informative, and Interesting
|
E-Commerce: Business, Technology, Society (3rd Edition)
Kenneth Laudon , and
Carol Traver
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover
 General
| Business & Investing
| Subjects
| Books
General
| E-commerce
| Industries & Professions
| Business & Investing
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Computers & Internet
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
Effective Project Management: Traditional, Adaptive, Extreme
-
Business Data Networks and Telecommunications (6th Edition)
-
Project Management: A Managerial Approach
-
Technical Writing: Principles, Strategies, and Readings (6th Edition)
-
Software Engineering (3rd Edition)
ASIN: 0131735160 |
Book Description
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
Customer Reviews:
Excellent textbook on E-commerce.......2006-04-05
I just received the new edition of Laudon and Traver's textbook on e-commerce and think its just great! I previously used the 2nd edition, which I also loved, and this new edition lives up to its predecessor. It contains all new and updated information and is extremely current. Its so well-written that it doesn't read like a textbook at all. I highly recommend it to anyone interesting in learning about e-commerce.
Good, but dated...........2005-11-26
I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old - very old given the rapid changes taking place.
If you are teaching an E-Commerce course from a Marketing perspective, with this book as the base, be prepared to suppement this textbook with books such as Spychips, and student subscriptions to WSJ or NY Times. Ad Age is another excellent supplementary information source.
This is one of the few areas in business where the textbook should be updated every 2 years.
Note from Spring 07 - the newer edition is better but still requires supplementation on areas auch as RFID and security.
Great Buy.......2005-10-04
This was a great buy, The book came in the indicated condition and has been a great help!
E-Commerce: Business, Technology, Society.......2005-08-18
Good book, easy to read and informative. Gives a good overview of e-commerce and introduces you into the business giving you a historical perspective and good hints to develop you own site.
Practical, Informative, and Interesting.......2005-07-06
This is a college level text book that is actually interesting. It is very well written and most importantly, it is NOT boring. It's amazing how easy it is to read such a large book in a short amount of time when the book is well written. You will be able to actually design and learn how to host your own E-Commerce web site after reading this book. And it's a lot less expensive than you might think. This book is expensive but well worth it with excellent print and illustrations. It's easy to see that a lot of work went into this gigantic hardbound masterpiece.
Book Description
Are you looking to succeed in the ever changing world of marketing? With INTERNET MARKETING & e-COMMERCE you will find the tools you need. This innovative text show you how to use the Internet to both create value for the customer and profit for your company.
Customer Reviews:
The most valuable book in Internet Marketing & E-commerce.......2007-02-07
To be successful in Internet marketing and e-commerce you have to start learning every important area that makes Internet so powerful and valuable. You have to understand about networks but also individual's behavior online. It is important to learn about traffic building and usability - and more. I will strongly recommend this book from Ward Hanson and Kirthi Kalyanam - Buy it - Read it - and start your successful road.
Just one word: A classic, out of date, no technical expertise.......2006-12-23
Internet Marketing and e-Commerce (Hardcover) by Ward Hanson, Kirthi Kalyanam appears to be a remake of Hansons Internet Marketing book; the main structure and writing style is similar to this groundbreaking marketing book from the 1990s. At that time the book was certainly interesting - several years later however one expects such titles to reflect the changes within the internet marketing industry. The book lacks references to technological changes, web metrics, search engine optimization and vice versa - as such i can not recommend this book to my students, it is simply out of date and of no practical value.
Customer Reviews:
Great variety, great content, timely and relevant.......2007-03-22
For a broad business overview of e-Business technology, this is one of the finest books on the market. The authors effectively present the rationale for electronic commerce, along with both the business and technology foundations. Highly accurate and well presented.
Great Textbook!!!.......2006-08-30
This may be a college textbook but the information inside was extremely valuable in the emerging Ecommerce world! I found myself going to alot of the web sites it has listed in the book and none of it was out of date.
A GOOD BOOK .......2006-03-27
Managerial Orientation
Interdisciplinary Approach
Real-World Orientation
Solid Theoretical Background
Most Current
......
Book Description
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.
Learn how to:
- Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system.
Customer Reviews:
Good book.......2007-10-19
This books is good for Google AdWords and worth the money. I didn't think it was as great as some of the others, but if you want to learn a lot about Google AdWords, you will learn new things in this book.
Not just common sense ideas........2007-10-17
Most books like this are a bunch of common sense things that most halfway intelligent people can think of themselves. This book is not like that. It is written to help anyone using Google AdWords. It will save you money and drive customers to your website by teaching you tricks unique to Google. I finished reading it and had two pages of ideas of things to change for my already successful Google campaign. I would highly recommend this book to anyone needing to do any Web campaign work. The authors also point out the unique things that Google can do for companies today that companies could not do before. If you have a good product, and can find the right words to convey your message, this book will help you do drive thousands of customers to your website for a very low price. Selling it still up to you, but the thought of driving people to your website who are actively seeking information on the product that you are selling, and paying a pretty small price for each click is/should be exciting to many a entrepreneur. This book will definitely help you to attain that goal.
My biggest complaint about the book is that there was nowhere to take notes in the book so that I could do all the things that this book made me think of.
Ultimate guide to Google Adwords.......2007-10-14
This is a great book for anyone advertising or thinking about advertising on Google. It is complete, and I believe a must read to save yourself time and above all money!
Worthy Companion for "Affiliate Millions".......2007-10-13
I got this book to supplement Affiliate Millions (Anthony Borelli). Affiliate Millions is the first and only book I have read on the topic of internet advertising as a business. I was looking for something to flesh out some of the topics Mr. Borelli introduces.
To my knowledge, Affiliate Millions is the only book devoted to the business of placing ads on Google to generate search traffic to various websites with the hope of collecting commissions through their affiliate programs. This business is sometimes called search engine marketing, affiliate marketing, paid placement, and so on.
Other books, such as the Ultimate Guide, address the topic of using Google AdWords to generate traffic for YOUR website. It's not quite the same as generating traffic for someone else but many of the principles apply.
You want to optimize your advertising campaigns for the highest placement at the lowest cost. The Ultimate Guide has a wealth of useful advice for this objective. The book has a thorough discussion of split-testing your ads to improve their "click-through rate." It introduces the "peel and stick" strategy for creating separate ads for the most effective keywords. There is extensive discussion of writing ad copy (which Mr. Borelli says is KING in affiliate marketing).
Yes, Ultimate Guide lives up to its name. It is an excellent companion for Affiliate Millions. Much of the advice can be adapted for the purposes of affiliate marketing.
For those who like to thoroughly research a business before jumping in, if you really want to understand search marketing, another excellent book is "Winning Results with Google AdWords" by Andrew Goodman. Goodman is a prominent authority. After you read his book, Ultimate Guide, Affiliate Millions, along with Google's own help screens and guides, you will practically be an expert.
Navigate the Adwords Jungle!.......2007-09-21
If you've ever used Google Adwords, you know how tricky it can be to really do it right. This guidebook is a great tool to help you find your way, and it can be especially helpful if you're a non-techie. Before you sink money into Google Adwords, get this book and save yourself some time, money and headaches!
Book Description
Expert tactics to become make the most of every swing trade
In Mastering the Trade, veteran trader and educator John Carter shares his hard-won five-point technique for successful swing trading. In addition, Carter helps you move to the next level of confidence by explaining how markets really work and detailing behind-the-scenes market mechanics.
Customer Reviews:
Too many incongruences.......2007-10-08
I have just bought this book. Went to Chapter 8 and study it deeply. I challenge anyone to understand the strategy explained as there are many incongruence between what explained and the example charts. How can a trading book be confusing?
Do not trust my opinion? I challenge anyone to find chapter eight congruent. I challenge anyone.
Suggestion: do not buy this book.
Excellent.......2007-09-30
Well rounded book on trading for people to gain an overview of all markets. The best ones like this are by those who actually trade.
This is one of the first I read as a beginner, where some of the things were over my head but still held a lot of interest. Re-reading it now brings out the full benefit. Great book.
Anyone knocking this book does not trade daily........2007-09-27
When I first heard the reviews of John Carter's Book ,I was a bit confused. Some people said the book was great, some said it sucks. Then I bought the book and read it. This book is a very good look at trading from top to bottom and in the middle. The people that are dogging this book must not trade at all period. These are very simple and easy strategies to follow with examples to support. PLEASE BACKTEST and USE TIGHTER STOPS, because the guy is either filthy rich or got balls of steel....I am sure Carter did not put a lot of his losers in the book but he did put some. I find it sad that people dog this guy so much. Yeah, he is greedy..very greedy, but his products are what they are, GOOD. My only complaint is his DVD's are 2400.00 and his open software indicators are copied from the Tradestation library and are 1600.00. ALL in all he has a great book and a good website with a free trial that is only 14 bucks. He has some excel downloads worth that alone. Buy this book if you want to day trade or get a better perspective of other succesful traders. You will learn a lot. Try to buy his other products 2nd hand they are too HIGH. If the guy's products wasn't so high he would be a lot more popular and respected. He has been called a snake oil salesman. He is not that,he is just a greedy salesman and a helluva trader... Great Book on trading!!!!!!!!!
Great Read.......2007-09-08
I really enjoyed this book and would recommend it!! It covers all aspects of trading not just strategies and setups e.g. trading tools, trading mindset etc....lots of great information on futures, equities, options and forex.
A great trader's course.......2007-08-10
This book is a great trader's course. The author tells you everything you need to know, from selecting computer hardware (this info might be a bit dated), to risk management, financial psychology, discipline needed to trade all markets. There are about 10 chapters with setups where the author shows you the entry, exit points and stop loss points and gives about 4 or 5 examples of how he successfully traded each of the setups he is showing you. My only complaint is that the author only shows 3 or 4 failures in the whole book. This might lead a person to be overconfident and think that trading is so easy a caveman can do it. :)
If the author has a dozen setups that can work in any market, and he can trade 24/7 on the global markets, forex, etc. and he applies the risk and money management techniques in his book and he only has a 6% failure rate, he should be a multi-billionaire by now.
Overall, a very good book, but the author makes trading seem a lot easier than it really is. In real life trading, unlike the book, you won't have only 3 failures for every 50 successes.
Book Description
ASP.NET 2.0 Programming: Problem Design Solution is aimed at describing, designing, and implementing a site much like the ones you’re probably working on or will be soon, while taking the opportunity to introduce and explain many of the new features that the new great ASP.NET 2.0 framework offers. Difficult problems are addressed head-on so you'll be ready for most of the problems you’ll typically face when writing a modern website, and have one or more solutions ready for them.
Unlike many other ASP.NET books that show examples for individual pages or features, the example in this book is an integrated end-to-end site (written in C#). The entire book and site has been written specifically for ASP.NET 2.0, to use the ASP.NET 2.0 features wherever they make sense.
The end-result is a website which features a layout with user-selectable themes, a membership system, a content management system for publishing and syndicating articles and photos, polls, mailing lists, forums, an e-commerce store with support for real-time credit card processing, homepage personalization, and localization. The book leads the reader through development of a site with:
- Account registration, personalization and theming
- News and events, organized into categories
- Opinion polls
- Newsletter
- Forums
- E-commerce store with shopping cart and order management
- Localization
Administration of a site will be covered including:
- Full online back-end administrative section, to manage practically all data from an intuitive user interface
- Site deployment
In building these site features, you'll learn these new ASP.NET 2.0 features:
- Master pages
- Theming
- Personalization & Web parts
- Membership & Profile modules
- Personalization
- The new server-side UI controls such as GridView, DetailsView, FormView, Wizard, MultiView, the new xxxDataSource and navigation controls, among others.
- The new compilation mode and deployment modes
- The new framework for instrumenting the site, as well as handling & logging exceptions
- The new ADO.NET 2.0 features (e.g. caching with database dependency)
- The new classes for easy distributed transactions Management
This book is also available as part of the 5-book ASP.NET 2.0 Wrox Box (ISBN: 0-470-11757-5). This 5-book set includes:
- Professional ASP.NET 2.0 Special Edition (ISBN: 0-470-04178-1)
- ASP.NET 2.0 Website Programming: Problem - Design - Solution (ISBN: 0764584642 )
- Professional ASP.NET 2.0 Security, Membership, and Role Management (ISBN: 0764596985)
- Professional ASP.NET 2.0 Server Control and Component Development (ISBN: 0471793507)
- ASP.NET 2.0 MVP Hacks and Tips (ISBN: 0764597663)
- CD-ROM with more than 1000 pages of bonus chapters from 15 other .NET 2.0 and SQL Server(TM) 2005 Wrox books
- DVD with 180-day trial version of Microsoft(r) Visual Studio(r) 2005 Professional Edition
Customer Reviews:
Nice overview of how to implement 2.0 features........2007-10-06
Overall, I think the book was a good investment and well worth the read. It lives up to everything that the title implies. The only reason that I didn't give it five stars is that the links for downloading the code have been broken since I got the book (several weeks now). It would be very helpful to have the project open and be able to reference the code directly rather that having to page back to revisit code that has already been covered, but is now being referenced as the project progresses.
A great idea, a very good implementation.......2007-09-08
When I ran across the 1.1 version of this book, I had hoped there would be an update for 2.0. I love the idea of the book - a complete project run from beginning to end.
Marco's explanations and examples generally very good and I feel like he accomplished what it looks like he set out to do with the book. The project used in the book is a solid foundation for learning about ASP.Net 2.0 covering a wide range of topics.
Generally speaking, this book has gotten a lot of use, whether looking for something specific that Marco did, an idea on how I might do something, or comparing notes on my approach vs the one in the book.
I am giving the book 4 stars (instead of 5) simply because I think he could have covered a couple of things in a little more depth and still kept the flow and feel of the book overall.
Good ASP.NET book but not for beginners.......2007-08-25
The title of this book should be *Advanced* ASP.NET Problem - Design - Solution. This is not a book for those new to ASP.NET (at the ASP.NET page http://www.asp.net there is a section that includes ASP.NET books divided by beginner and professional; very useful). This book is for the developer who has programmed at least 6 or so websites with ASP.NET and wants to get into creating forums, mailings list, profiling, allowing the user to choose their own themes/skins, etc. The author assumes you have a firm handle on ASP.NET (also on HTML, CSS, Object oriented programming, C#, SQL and SQL stored procedures, n-tier design of web apps, etc) and quickly moves into advanced programming with ASP.NET. I would rate this book highly because it does cover a lot; it's just not practical for beginners or even intermediate level ASP.NET developers.
Good reviews - bad book.......2007-07-31
I bought this book because of the rave reviews. Once I began to read, however, I found it disappointing. Explanation and examples are vague and/or incomplete. The author should be forced to take a basic writing course before he is allowed to write anything more then a letter. Shame on the editors for letting this type of document out under the guise of instruction.
The best book about Asp .Net 2.0.......2007-07-07
Some months ago Giuseppe Dimauro advised me about this book, saying that it is a relly good book and i bought it. I I have read it in two weeks.
What to say about the best book about Asp .Net 2.0 ?
Everyone will read it will understand something new.
Thanks Marco.
Book Description
Now anyone can be an online millionaire! These days it's easier, cheaper, and safer than ever to start an Internet business using readily available technology and turnkey opportunities. In this strategy-packed guide, Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with "mom and pop" entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get:
* a guide to e-business opportunities, including "instant e-businesses" that require no start-up capital * strategies for making money from home and turning hobbies into businesses * marketing and product tips * legal and financial advice * a list of recommended vendors * years of expertise and experience in one easy-to-use book
Internet Riches also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business!
Customer Reviews:
Just what I needed.......2007-09-21
Practical advises and ways to make it on the cyber commerce.
Dr. Israel King, Ph D, Author of How To Keep A Man
book millionair.......2007-09-12
brillant brillant i thought colgate was good but this author leaves a smile on my dial
The only book you need!.......2007-09-10
This book teaches that even if you are not the next Amazon, ebay, or Google, you can still make a million on the internet. You just need to find a niche that is underserved.
I purchased "Starting an Online Business for Dummies" and the reviews were mixed. In someone's reviews, they mentioned this book and said it was much better. They suggested buying this book instead of the Dummies book. I took the advice, and am glad I did!
The book is great because it helps you understand that you don't need to be a billion dollar business to start with. Even small, underserved niche markets can earn a million.
I highly recommend this book if you are considering an ebusiness. It is well worth the money. I have been talking about this book to many people who have asked to borrow the book. I keep telling them to pick up their own copy because I am still using it as a reference! It is a great book!
Good Starter.......2007-09-10
This should be the first book you pick up on your way to an internet millionairehood.
Kishore Dharmarajan
Author of EIGHTSTORM: 8-Step Brainstorming for Innovative Managers
Do no give your money to this Author.......2007-09-08
If you already know what a "blog" is and you're fully proficient in searching the internet with google or yahoo, you're probably too sophisticated for this book. Fox's target are people with very little education (He introduces us at one point to the fancy MBA word, "business plan"). Fox also uses the website he started for his wife and mother as case studies. I guess I should have known better. After all, it is called 'Internet Riches" and has a picture of some guy driving in a brand new convertible on the cover.
Product Description
eBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that can be bought or purchased. In 2006 eBay sellers are estimated to post $22 billion in sales. There are businesses earning $1 million a year selling products on eBay today. It is estimated that more than half a million people make full-time incomes just with their eBay business. eBay also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and antidotes from real eBay entrepreneurs, this book is as engaging as it is informational. eBay is a level playing fieldit doesnt matter how old you are, what nationality or income level, whether you own a business now or not, what your background is, or where you are located. Start making money on eBay today! The book starts with a complete overview of how eBay works. Then you are guided through the whole process of creating the auction and auction strategies, photography, writing copy, text and formatting, managing auctions, shipping, collecting payments, registering, About Me page, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, best time to list items and for how long, sniping programs, international customers, opening a storefront, electronic commerce, buy-it now pricing, keywords, Google marketing, and eBay secrets; everything you will ever need to get started making money on eBay!
Customer Reviews:
Great for newbies and everyone.......2007-07-12
Cheryl Russell is articulate and specific in walking a person through the ropes of eBay from square one. She teaches how to do business, not just randomly sell (or try to sell) products. Her book covers details of recordkeeping and how to really grow a large, successful business. She methodically teaches the steps to success and helps the reader see the big picture of growing a business from scratch. Excellent resource!
Great referance for eBay Sellers.......2007-06-14
a Gotta Have book if you are planning on starting an eBay business in your home. also a great reference for the experienced eBayer.
Helpful for sure..........2007-05-08
...but not really anything I didn't already know, and I still consider myself to be a bit of a n00b. But the book does contain some good ideas.
If you are a complete newbie to eBay, this book could pretty much be essential.
wonderful book!!.......2007-02-22
great book! valuable resource, packed with accurate, up to date information on building a business with ebay. this is an interesting read-not at all boring. written for a newbie to ebay, but still an important tool for those with more ebay experience. worth the purchase price. this book has definitely given me important information on getting a store of my own-up and running. buy this book! shannontk
Do Yourself a Favor and Read This Book.......2007-02-09
Let me tell you why this book is important:
1. Listing fees on ebay can eat you alive if you don't pay attention.
2. Security risks are high on ebay,as its success has brought every low-life in the world into its realm.
3. If you want to make a bunch of money buying and selling goods, ebay is a place to do it.
That said, I believe this book provides as good of an overview of the ebay business as any.
You may also want to read "Think and Grow Rich" by Napoleon Hill and "The 17 Principles of Creating Wealth" by Phillip Collinsworth.
Book Description
Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.
Customer Reviews:
The best textbook for MIS majors that I've seen.......2006-12-07
First let me disclose that I have been a programmer for years (and for some of the businesses described in the book).
In general the book is good.
Pros:
It summarizes the business end of ecommerce very well.
The book covers most of the technical aspects of ecommerce from a high level.
The book is not about abstract, useless business theory that is common in many university business courses; the book is a collection of good case studies of ecommerce.
Cons:
The book chews more than it can swallow given the pace it needs to set for a normal class. Since it needs to stay at certain length, the book doesn't always do a good job explaining the technical aspects of ecommerce with enough detail from a layman's point of view. At times it is more of a review for people already with the knowledge. So unless your technical background is strong and deep (eg you are either a programmer or systems administrator for web servers), there may be a lot of jargon in some areas that will confuse and bore you. Consequently this is probably a senior year book
(The author should take notes from the HeadFirst series of technical books.)
Alot of good information, but not what it should be.......2005-08-04
My heart goes out to Ben Matthews (below) who had this thing for a level 4700. That's nuts. I had this book for a level 222 and it was a complete joke. There's a lot of good information and stories about what makes a good e-commerce site, I'll give it that. But there's nothing in here to really give you an edge as far as this stuff goes. The entire point of this book can be summed up in this statement:
"Look at amazon, look at google and look at yahoo. Look for reasons why they're successfull and take note. Do the same practices in your online sites".
This book is an interesting read, but for a bunch of stories and business jargon it's not worth the money.
Nothing but an e-commerce glossary..........2004-02-03
This book serves as an introduction to e-commerce terms and principles. To me, it reads like a shallow glossary of a large number of e-commerce terms.
Do not get the impression that this will teach you how to carry out e-commerce. Instead, this book merely introduces you to e-commerce terminology. For that, the book serves its purposes, but for anything else, you may be better off looking elsewhere.
I thought it was very expensive considering the fact that all of the information could be found in e-commerce summaries for free on the internet.
A Good Ecommerce Textbook.......2003-04-17
I teach ecommerce at the undergraduate level. I plan to use this book as the backbone for the class. The objectives are tied to the e-Biz+ certification exam from CompTIA, which is a nice feature since CompTIA does a bang-up job on researching the skills needed for entry level employment.
I like the book mainly because it offers the primary business concepts needed by my technical students before they enter the IT job market. My students can't take a lot of business classes, but they still need to know the business side of things. This book gets them the essentials in a one semester format.
Ecommerce is rapidly changing, so it will be tough for a book to keep up. I haven't seen the web site that accompanies the book yet. Hopefully it will be a good supplement to help stay current in a rapidly changing field. The book has a lot of web sites as examples, which can be a mixed blessing since web pages change constantly.
Teachers - the book says it has the usual instructor supplements for classroom teaching as well as online teaching, but I haven't seen them yet. I am using the stuff from the 3rd edition to prepare for my summer class - you will probably need to choose wisely as you review these supplements since they are of mixed quality. I am giving the book 4 stars instead of 5 since I can't vouch for the supplemental materials at this point.
Best and Most Current Textbook Available.......2000-11-06
This is, without a doubt, the best and most current textbook on electronic commerce that is available today (and I understand these authors are planning to have a second edition of the book completed by February 2000 - which should be even MORE current).
The book offers a balanced business-technology approach to the subject of e-commerce and include a great overview of both relevant technologies and business/revenue models. The book includes important issues like legal and international concerns and even has a great little section on managing and staffing Web development projects in the last chapter.
This is the only book on e-commerce that I have seen that actually creates and uses a theory-based organizing framework (they build on Porter's work on value chains). Even though the book was clearly designed to be used in the classroom (it has problem assignments, exercises, and an extensive list of references at the end of each chapter), I think this book would be an excellent resource for a business manager that wanted to learn what all of this e-commerce stuff was all about OR for a techie that wanted to learn something about the business end of e-commerce.
The book is a very easy read and is remarkably interesting (even the chapter on security theories is pretty hard to put down... and that is some dull stuff, usually). The book includes bolded company names throughout and each of those names is included on the book's Web site as a hyperlink to the company site. This is very useful because you can see the examples that the book mentions come to life (if you can read the book while you're in front of your computer)...
I would recommend this book to any reader that wants to learn more about electronic commerce than you would find in a light overview book. This book gets into details, but in a very readable way.
Books:
- The Long Tail: Why the Future of Business is Selling Less of More
- The Long Tail: Why the Future of Business is Selling Less of More
- The Long Tail: Why the Future of Business is Selling Less of More
- The Long Tail: Why the Future of Business is Selling Less of More
- The Long Tail: Why the Future of Business is Selling Less of More
- The Magic of Thinking Big
- The New Retirementality: Planning Your Life and Living Your Dreams....at Any Age You Want (New Retire-Mentality)
- The Nordstrom Way to Customer Service Excellence: A Handbook For Implementing Great Service in Your Organization
- The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (Ken Blanchard (Paperback))
- The Road to Wealth: A Comprehensive Guide to Your Money--Everything You Need to Know in Good and Bad Times
Books Index
Books Home
Recommended Books
- History: Fiction or Science
- What Your Doctor May Not Tell You About Children's Vaccinations
- Piecing Tips & Tricks Tool: Piece Like the Experts: Easy-To-Use Color-Coded Sections, Everything
- Radical Loving Care: Building the Healing Hospital in America
- Pro .NET 2.0 Windows Forms and Custom Controls in C#
- Twilight of the Superheroes: Stories
- The Merriam-Webster Thesaurus
- Financial Management in the Public Sector: Tools, Applications, And Cases
- Schumpeter and the Idea of Social Science: A Metatheoretical Study
- Plant, Animal and Anatomical Illustration in Art and Science: A Bibliographical Guide from the 16th
Wikinomics: How Mass Collaboration Changes Everything
The Wisdom of Crowds
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Made to Stick: Why Some Ideas Survive and Others Die
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
