Starting an Online Business For Dummies, 4th Edition
Average customer rating: 4 out of 5 stars
  • Buy the latest version
  • Worth it's weight in gold if you're going online!
  • this one really is for dummies
  • Not worth it
  • very rudimentary, broad overview
Starting an Online Business For Dummies, 4th Edition
Greg Holden
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
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ASIN: 0764583344

Book Description

So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore:

Written by e-biz whiz Greg Holden, Starting an Online Business For Dummies, Fourth Edition has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes:

Get going, and build a booming business right at home. The only people you’ll have to take orders from are customers, and those are the kind of orders you’ll like!

Customer Reviews:

4 out of 5 stars Buy the latest version.......2007-09-16

This book is useful when you are just starting an online business. Just make sure you buy the latest version so that some information is not outdated by the time you are ready to set up your online business.

5 out of 5 stars Worth it's weight in gold if you're going online!.......2007-08-18

I just got this book last week and I'm not even done with it and have gotten so many 'nuggets' that it has more than paid for itself already! It's well written, easy to understand, organized extremely well for easy reference and full of helpful resources.

The section on 'Keeping it legal' saved me great error already (I was going to buy a domain name that could've infringed on a copyright) and I have found several free web builders online that are 10x's better than what I had been using. There's so much practical information in this book that I no longer feel guilty for buying it new.

This book is zero fluff, tons of examples and free or very reasonable resources, and lots of food for thought. The table of contents is so detailed that it makes for a quick reference (does anyone read a book like this cover to cover?) Greg Holden's writing style is personable and to the point and very easy to understand.

I truly don't understand all the reviews that say this book is no good, not sure what they have been reading, but I have no less than a dozen books of this nature, and this is one of the few that isn't 75% fluff. I'm somewhat of a website newbie, starting about a year ago trying to do my own website. It's alot harder (for me)than I originally thought and have tried no less than 6 different hosting accounts, 4 different online web builders, and 6 different web editing software trials (Expressions, dreamweaver, publisher, coffee cup, page spinner and frontpage). One of the best discoveries in this book was that Firefox offered a FREE...quality...web editor!

This is the 2007 edition, maybe people were referring to the earlier version of the same title. I have gotten way more out of this book than I thought I would. I guess I must be a true "Dummie". It's definitely worth your time checking it out if you are new to the online business world, you can always resell it on Amazon and recover your moola.

2 out of 5 stars this one really is for dummies.......2007-08-05

One of the worst "For Dummies" books I've ever read. Normally, I'd rate for dummies books a 3 or 4.

3 out of 5 stars Not worth it.......2007-04-19

You could do an online search and find more information than this book gives you. I did not enjoy and I returned it. It is broad and never really gives you step by step instrucions on how the webite actually works and how to create it.

2 out of 5 stars very rudimentary, broad overview.......2007-04-14

People who use the internet regularly will not get much out of this book--it's no joke when it says "for dummies". Greg Holden does give a broad overview of the many aspects to starting an online business but even then the information is outdated and at some points, simply not accurate making you wonder where this guy gets his facts.

In an environment that is not only competitive but also changes rapidly it is important that you are equipped with the most up to date information. This book however, still proclaims AOL king and web sites using tables and frame "advanced". Although the book was published in 2006 (and in its 4th revision), it feels more like it belongs to the 90's.

So even if you are new to the internet and need a place to start I recommend you find yourself a different book.
Starting an eBay Business for Dummies, Second Edition
Average customer rating: 4 out of 5 stars
  • Very Happy
  • eBay Overview
  • Useful
  • Very surprised
  • General Overview for eBay begginers
Starting an eBay Business for Dummies, Second Edition
Marsha Collier
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

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ASIN: 0764569244

Book Description

Want to pick up extra cash? Explore opening an eBay store? Unload your dusty disco albums or the collection of antlers in the basement? Hey, those poor, dead deer could lead to a rich, lively career. Whether you want to build an eBay business from scratch or just want to make sure you’re up on eBay’s policy changes and taking advantage of new automation tools, this guide will have you selling successfully on eBay faster than you can say, “going…going…”Starting an eBay Business For Dummies 2 nd Edition gets you organized and in virtual business fast with step-by-step guidance on:

Written by Marsha Collier, author of eBay For Dummies and eBay Bargain Shopping For Dummies, an eBay PowerSeller, columnist, and teacher at eBay University, this book is packed with time-saving, money-saving tips plus secret eBay hints to help you compete with the pros from the get go. It gives you inside information on:

Complete with a glossary and index, Starting an eBay Business For Dummies 2 nd Edition is just what you need to get started selling on eBay, to graduate from occasional seller to PowerSeller, or to become a genuine eBay entrepreneur like the ten whose success stories are featured in this book!

Customer Reviews:

5 out of 5 stars Very Happy.......2007-07-22

The book was a lifesaver. It was in good condition and came in a timely manner.

5 out of 5 stars eBay Overview.......2007-03-31

Beginners will find many useful tidbits to help them get a sucessful eBay business started. This book is a good starting point.

4 out of 5 stars Useful.......2007-03-10

Some useful information on ebay. Not all ideas work for all items being sold, but gives you ideas.

5 out of 5 stars Very surprised.......2007-02-07

Its a great first and reference book for beginners or if your thinking of selling anything on Ebay.

4 out of 5 stars General Overview for eBay begginers.......2007-01-10

Overall this book was an easy read. The information is marginally useful. I would not say it is the best book on ebay selling, but there are bits of advice that I found useful. What I think lacked attention was the section on getting inventory, there just wasn't enough sources.
However the book does give advice on going legite and all the paper work you need to complete.
It is a good general book for starting, but not the only one you will need to run an eBay business.
Small Business Kit for Dummies
Average customer rating: 4 out of 5 stars
  • Sucked
  • Small Biz Bible
  • Decent book but not for my cause
  • Good, but slowly being replaced by online resources
  • Great for those starting their business
Small Business Kit for Dummies
Richard D. Harroch
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
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ASIN: 0764550934

Book Description

Imagine everything you'd ever need to start up and run your own small business packed into one convenient, easy-to-read book. Throw in a CD-ROM with more than 250 documents and forms, along with trial versions of great small business software programs, and you've got the new Small Business Kit For Dummies, your perfect resource for the daunting process of starting a small business venture.

Small Business Kit For Dummies is chock-full of information, resources, and helpful hints on making the transition from a great idea to a great business. This book has plenty of straightforward advice on things that an MBA degree won't get you, from the basics of mastering legal, financial, employment, and management hurdles to advanced topics on business plans and strategies, accounting, contracts, taxes, attracting investors, and putting your business onto the Web. Whether you expect your business to become the next Microsoft or you've set your sights on a more modest goal, you'll find comprehensive and authoritative counsel -- without all the confusing jargon and legalese -- in this fun and friendly guide to the world of small business success.

Customer Reviews:

1 out of 5 stars Sucked.......2006-05-16

My husband came home with this book last week. I am considering buying a business of great interest to me, but I have next to no experience with retail. He has his doubts about the whole "dummies" series, but thought maybe it would help me. We both found the text to be vague, as I was looking for concrete definitions to some of the unfamiliar business terms which the book did not provide. At the same time, the suggestions for running a small business were ridiculously obvious and downright condescending. The book went back to the store, and I ordered a copy of Specialty Shop Retailing (How To Run Your Own Store) by Carol L Schroeder from my local library. I would HIGHLY recommend this book, and once I finish reading entirely I'll take the time to provide a thorough review. But really, the book has a great layout and it's enjoyable reading.

5 out of 5 stars Small Biz Bible.......2004-12-22

This book has been very useful. The author gives practical tips, advice, checklists and forms - all in an easy to read format. He makes things that seem overwhelming at first suddenly seem manageable. The CD ROM saved me a bundle in legal fees. He seems to know what it is like to have been in the trenches.

3 out of 5 stars Decent book but not for my cause.......2004-08-16

I was toying with the idea of creating an online based business selling educational material and decided to buy this book because I wanted to learn the specifics of running a homebased business. I was searching for facts about taxation, how to get a business liscense, and a directory to web resources. These were in here but with such little detail. Also the book does not tackle small business management like I thought. It explained how to set up a larger business with a board of directors and examples of balance sheets working with millions of dollars in transactions.
I'm just a bit disenchanted because it's not what I was looking for, however, it may be good for someone who is wanting to start a larger corporation. Should be titled something else.

4 out of 5 stars Good, but slowly being replaced by online resources.......2004-01-27

This a good book, don't get me wrong. However, having been edited back in 1998, and being -as it is- largely focused on the documents that you, as a Small Business Owner, are likely to be in need of, it now seems a bit outdated and old-fashioned when you compare if with the ease with which you can get (for free) similar formats (business plans, marketing plans, invoices, etc.) online (in office.microsoft.com > Templates, for instance). It is a good reference of what to look for, though, which is why I give it 4 stars.

5 out of 5 stars Great for those starting their business.......2003-09-27

It's great to see a book written by an attorney who also understands business.

Too many other books out there are written by amateur business people who's real business is in promoting and selling lousy books.

The CD-Rom will save you hundreds if not thousands of dollars and time.

Also recommend "The Small Business Kit" and "How to Incorporate in any State" by J.W. Dicks, another attorney and businessman with real world knowledge.

Good luck with your business!
Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech))
Average customer rating: 5 out of 5 stars
  • Even experienced sellers will learn something
  • Excellent- From Basic info to More Advanced all in One!
  • A Great Reference!
Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech))
Shannon Belew , and Joel Elad
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

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ASIN: 0764599291

Book Description

Customer Reviews:

5 out of 5 stars Even experienced sellers will learn something.......2007-07-08

I have bought and sold stuff online for years and this book still had useful information in it. It gives useful, specific sources for many different categories of eCommerce.
I have paid much more for courses and books from so called marketing experts that didn't have near as much information.
So often you will read or hear that you need to do this or that, but they never tell you the specific places that you can go to get it done.
The many different categories of selling advice would at first make you think that it just glosses over them but once you start to read you see that they are one of the strengths of this book... you just keep finding good advice to tweak and improve your online business.
From web site design and boosting traffic to credit card acceptance to keeping your customers happy or even legal advice for people just starting out, it's hard to name just one part that would be considered the best part of this book. Site security to even the basics of chosing a business name are covered.
It doesn't matter if you are only thinking about starting an online business or if you have various web sites and are an experienced eBay user, there will be something in here that will make you glad you bought it.

5 out of 5 stars Excellent- From Basic info to More Advanced all in One!.......2007-06-18

This book was a real surprise. I fully expected to use it as a resource for new Ebay/Web commerce users that we help teach but found it excelled not only in the basics but in pretty much the whole plan of where you would want to be online in the long run. I am particulary fond of books that discuss legal and accounting set up and this one covers a lot of good info like type of organization, record keeping, copyrights and trademarks, a tax overview etc. A great foundation for the new online business. There is a lot of information regarding web site design, internet security and boosting your sales. Usually many books would leave off in this area but not this one. It has information on taking your retail business online , selling from a storefront and covers some important ideas like affiliate marketing and finding a niche. Whether deciding to operate on Ebay or with your own website this book is jam packed with information. Even as an experienced online user I found myself making notes from many of the sections in the book including those with suggestions on what to do to expand sales, deal with changes and other customer issues. Just as a note this is one huge book. Over 800 pages including the index and for the price a bargain. For Ebayers I would recommend this book and a general Ebay book as a package to buy. If working directly on your own e-commerce site I would recommend this book with with a web 2.0 or social marketing book.

5 out of 5 stars A Great Reference!.......2007-01-12

A wonderful reference to have at your desk. It truly is like having lots of books in 1 - 800+ pages!
eBay Business All-in-One Desk Reference For Dummies (For Dummies (Business & Personal Finance))
Average customer rating: 4.5 out of 5 stars
  • Great Service!
  • Great eBay starter book
  • Good comprehensive starting point for the prospective eBay-er
  • Very informative!
  • Outstanding Resource
eBay Business All-in-One Desk Reference For Dummies (For Dummies (Business & Personal Finance))
Marsha Collier
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
GeneralGeneral | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
TechniquesTechniques | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
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ASIN: 0764584383

Book Description

Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture

Download Description

Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service. The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal. * Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market * This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture

Customer Reviews:

5 out of 5 stars Great Service!.......2007-07-06

This is a great book with all of the information that I was looking for. The product was received on the date specified. The service was excellent. Thanks again!

5 out of 5 stars Great eBay starter book.......2007-06-14

If you are trying to get started in eBay you gotta get this book.

4 out of 5 stars Good comprehensive starting point for the prospective eBay-er.......2007-03-28

This author is one of the current gurus in the area of making a ton by selling stuff on eBay. I've been registered there for almost a decade myself, buying books and stamps at first, and then selling them. I was never out to amass a fortune, the way Collier and so many others seems to be, but I've made a slow and steady income and I've been happy with that. Since I taught myself how to do all that stuff back when eBay was still a relatively site, I've never felt the need of a how-to book, but a colleague recommended this one so I decided to take a look at it. Not bad, not bad at all. While enthusiastic (because it's required by the publisher of this series), Collier manages not to get carried away too often. For instance, she will suggest good online business practices, then confess that she seldom follows this one or that one herself. I didn't find anything I didn't already know in the "Basics" section (which was kind of a relief), but she has some interesting things to say about researching goods on the Web, whether you're buying or selling, and some subtle points about the way PayPal works which I hadn't really thought about, and so on. The author also has a strong background in marketing and sales and what she has a number of thoughtful things to say regarding the application of that experience to eBay, things that us humanities majors have never had to learn. So, while I won't follow her advice on using QuickBooks, and I don't expect to open an eBay Store, I certainly put a lot of bookmarks in this fat volume for future reference and rereading.

5 out of 5 stars Very informative!.......2007-03-13

Although you will find yourself needing a lot of time to read it, I think this book has all what you need to know about ebay. either to buy or sell. It is very informative and easy to read. I recomend it.

5 out of 5 stars Outstanding Resource.......2007-02-14

If you're on a tight budget, much of what she tells you is actually explained on eBay in the "Site Map", but you can't spend ALL your time online! For example: I wanted to have my own domain outside eBay. Marsha provided a springboard saving me hours of research time. I ended up with one of her suggestions. That tip alone has saved me beaucoup $$. Ideal for beginning to intermediate sellers.

CON: this deals only with eBay. I find selling on Amazon often to be the better choice. Also no mention of Overstock nor Yahoo.
Building Your Business with Google For Dummies
Average customer rating: 5 out of 5 stars
  • I learned so much from this book
  • A must read for any business owner.
  • Easy to Understand, organized well
  • Solid Overview of AdSense, AdWords, Froogle and Catalogs
  • For the Site Manager
Building Your Business with Google For Dummies
Brad Hill
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
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ASIN: 0764571435

Book Description

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