Book Description
So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore:
- Doing research, defining your niche and target market, and putting it together in a practical business plan
- Getting the hardware and software you’ll need to get going
- Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos
- Selecting a Web hosting service (with info on free Web site homesteading)
- Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more
- Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory
- Taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic
- Running a business on eBay
- Marketing your business and the secrets to search engine success
- Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software
Written by e-biz whiz Greg Holden, Starting an Online Business For Dummies, Fourth Edition has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes:
- Lots of Web sites that will give you good ideas
- A companion Web site that includes an online directory of Internet business resources
- A list of legal and business requirements
Get going, and build a booming business right at home. The only people you’ll have to take orders from are customers, and those are the kind of orders you’ll like!
Customer Reviews:
Buy the latest version.......2007-09-16
This book is useful when you are just starting an online business. Just make sure you buy the latest version so that some information is not outdated by the time you are ready to set up your online business.
Worth it's weight in gold if you're going online!.......2007-08-18
I just got this book last week and I'm not even done with it and have gotten so many 'nuggets' that it has more than paid for itself already! It's well written, easy to understand, organized extremely well for easy reference and full of helpful resources.
The section on 'Keeping it legal' saved me great error already (I was going to buy a domain name that could've infringed on a copyright) and I have found several free web builders online that are 10x's better than what I had been using. There's so much practical information in this book that I no longer feel guilty for buying it new.
This book is zero fluff, tons of examples and free or very reasonable resources, and lots of food for thought. The table of contents is so detailed that it makes for a quick reference (does anyone read a book like this cover to cover?) Greg Holden's writing style is personable and to the point and very easy to understand.
I truly don't understand all the reviews that say this book is no good, not sure what they have been reading, but I have no less than a dozen books of this nature, and this is one of the few that isn't 75% fluff. I'm somewhat of a website newbie, starting about a year ago trying to do my own website. It's alot harder (for me)than I originally thought and have tried no less than 6 different hosting accounts, 4 different online web builders, and 6 different web editing software trials (Expressions, dreamweaver, publisher, coffee cup, page spinner and frontpage). One of the best discoveries in this book was that Firefox offered a FREE...quality...web editor!
This is the 2007 edition, maybe people were referring to the earlier version of the same title. I have gotten way more out of this book than I thought I would. I guess I must be a true "Dummie". It's definitely worth your time checking it out if you are new to the online business world, you can always resell it on Amazon and recover your moola.
this one really is for dummies.......2007-08-05
One of the worst "For Dummies" books I've ever read. Normally, I'd rate for dummies books a 3 or 4.
Not worth it.......2007-04-19
You could do an online search and find more information than this book gives you. I did not enjoy and I returned it. It is broad and never really gives you step by step instrucions on how the webite actually works and how to create it.
very rudimentary, broad overview.......2007-04-14
People who use the internet regularly will not get much out of this book--it's no joke when it says "for dummies". Greg Holden does give a broad overview of the many aspects to starting an online business but even then the information is outdated and at some points, simply not accurate making you wonder where this guy gets his facts.
In an environment that is not only competitive but also changes rapidly it is important that you are equipped with the most up to date information. This book however, still proclaims AOL king and web sites using tables and frame "advanced". Although the book was published in 2006 (and in its 4th revision), it feels more like it belongs to the 90's.
So even if you are new to the internet and need a place to start I recommend you find yourself a different book.
Book Description
Want to pick up extra cash? Explore opening an eBay store? Unload your dusty disco albums or the collection of antlers in the basement? Hey, those poor, dead deer could lead to a rich, lively career. Whether you want to build an eBay business from scratch or just want to make sure you’re up on eBay’s policy changes and taking advantage of new automation tools, this guide will have you selling successfully on eBay faster than you can say, “going…going…”Starting an eBay Business For Dummies 2
nd Edition gets you organized and in virtual business fast with step-by-step guidance on:
- Setting up basic auctions
- Pricing items or setting minimums strategically
- Using the About Me page to begin creating a professional identity
- Finding sources of merchandise (once you exhaust your basement, attic, and relatives)
- Managing your business with online auction management services and software, including a list of 16 popular sites with their prices
- Writing tempting descriptions and taking good photographs of merchandise
- Selecting payment systems (and why shipping C.O.D. is a no-no)
- Handling inventory and keeping records
Written by Marsha Collier, author of eBay For Dummies and eBay Bargain Shopping For Dummies, an eBay PowerSeller, columnist, and teacher at eBay University, this book is packed with time-saving, money-saving tips plus secret eBay hints to help you compete with the pros from the get go. It gives you inside information on:
- eBay motors, real estate, and other unusual areas
- Dutch auctions, reserve price auctions, and private auctions
- Using an eBay fee calculator to check your final value fees
- Shipping and insuring merchandise efficiently and economically
- Printing shipping labels and postage
Complete with a glossary and index, Starting an eBay Business For Dummies 2
nd Edition is just what you need to get started selling on eBay, to graduate from occasional seller to PowerSeller, or to become a genuine eBay entrepreneur like the ten whose success stories are featured in this book!
Customer Reviews:
Very Happy.......2007-07-22
The book was a lifesaver. It was in good condition and came in a timely manner.
eBay Overview.......2007-03-31
Beginners will find many useful tidbits to help them get a sucessful eBay business started. This book is a good starting point.
Useful.......2007-03-10
Some useful information on ebay. Not all ideas work for all items being sold, but gives you ideas.
Very surprised.......2007-02-07
Its a great first and reference book for beginners or if your thinking of selling anything on Ebay.
General Overview for eBay begginers.......2007-01-10
Overall this book was an easy read. The information is marginally useful. I would not say it is the best book on ebay selling, but there are bits of advice that I found useful. What I think lacked attention was the section on getting inventory, there just wasn't enough sources.
However the book does give advice on going legite and all the paper work you need to complete.
It is a good general book for starting, but not the only one you will need to run an eBay business.
Average customer rating:
- Sucked
- Small Biz Bible
- Decent book but not for my cause
- Good, but slowly being replaced by online resources
- Great for those starting their business
|
Small Business Kit for Dummies
Richard D. Harroch
Manufacturer: For Dummies
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Small Business for Dummies, Second Edition
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Home-Based Business For Dummies (For Dummies Series)
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Business Plans For Dummies
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Business Plans Kit For Dummies (For Dummies (Business & Personal Finance))
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Small Business Marketing for Dummies, Second Edition
ASIN: 0764550934 |
Book Description
Imagine everything you'd ever need to start up and run your own small business packed into one convenient, easy-to-read book. Throw in a CD-ROM with more than 250 documents and forms, along with trial versions of great small business software programs, and you've got the new Small Business Kit For Dummies, your perfect resource for the daunting process of starting a small business venture.
Small Business Kit For Dummies is chock-full of information, resources, and helpful hints on making the transition from a great idea to a great business. This book has plenty of straightforward advice on things that an MBA degree won't get you, from the basics of mastering legal, financial, employment, and management hurdles to advanced topics on business plans and strategies, accounting, contracts, taxes, attracting investors, and putting your business onto the Web. Whether you expect your business to become the next Microsoft or you've set your sights on a more modest goal, you'll find comprehensive and authoritative counsel -- without all the confusing jargon and legalese -- in this fun and friendly guide to the world of small business success.
Customer Reviews:
Sucked.......2006-05-16
My husband came home with this book last week. I am considering buying a business of great interest to me, but I have next to no experience with retail. He has his doubts about the whole "dummies" series, but thought maybe it would help me. We both found the text to be vague, as I was looking for concrete definitions to some of the unfamiliar business terms which the book did not provide. At the same time, the suggestions for running a small business were ridiculously obvious and downright condescending. The book went back to the store, and I ordered a copy of Specialty Shop Retailing (How To Run Your Own Store) by Carol L Schroeder from my local library. I would HIGHLY recommend this book, and once I finish reading entirely I'll take the time to provide a thorough review. But really, the book has a great layout and it's enjoyable reading.
Small Biz Bible.......2004-12-22
This book has been very useful. The author gives practical tips, advice, checklists and forms - all in an easy to read format. He makes things that seem overwhelming at first suddenly seem manageable. The CD ROM saved me a bundle in legal fees. He seems to know what it is like to have been in the trenches.
Decent book but not for my cause.......2004-08-16
I was toying with the idea of creating an online based business selling educational material and decided to buy this book because I wanted to learn the specifics of running a homebased business. I was searching for facts about taxation, how to get a business liscense, and a directory to web resources. These were in here but with such little detail. Also the book does not tackle small business management like I thought. It explained how to set up a larger business with a board of directors and examples of balance sheets working with millions of dollars in transactions.
I'm just a bit disenchanted because it's not what I was looking for, however, it may be good for someone who is wanting to start a larger corporation. Should be titled something else.
Good, but slowly being replaced by online resources.......2004-01-27
This a good book, don't get me wrong. However, having been edited back in 1998, and being -as it is- largely focused on the documents that you, as a Small Business Owner, are likely to be in need of, it now seems a bit outdated and old-fashioned when you compare if with the ease with which you can get (for free) similar formats (business plans, marketing plans, invoices, etc.) online (in office.microsoft.com > Templates, for instance). It is a good reference of what to look for, though, which is why I give it 4 stars.
Great for those starting their business.......2003-09-27
It's great to see a book written by an attorney who also understands business.
Too many other books out there are written by amateur business people who's real business is in promoting and selling lousy books.
The CD-Rom will save you hundreds if not thousands of dollars and time.
Also recommend "The Small Business Kit" and "How to Incorporate in any State" by J.W. Dicks, another attorney and businessman with real world knowledge.
Good luck with your business!
Book Description
- Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
- Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
- Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies
Customer Reviews:
Even experienced sellers will learn something.......2007-07-08
I have bought and sold stuff online for years and this book still had useful information in it. It gives useful, specific sources for many different categories of eCommerce.
I have paid much more for courses and books from so called marketing experts that didn't have near as much information.
So often you will read or hear that you need to do this or that, but they never tell you the specific places that you can go to get it done.
The many different categories of selling advice would at first make you think that it just glosses over them but once you start to read you see that they are one of the strengths of this book... you just keep finding good advice to tweak and improve your online business.
From web site design and boosting traffic to credit card acceptance to keeping your customers happy or even legal advice for people just starting out, it's hard to name just one part that would be considered the best part of this book. Site security to even the basics of chosing a business name are covered.
It doesn't matter if you are only thinking about starting an online business or if you have various web sites and are an experienced eBay user, there will be something in here that will make you glad you bought it.
Excellent- From Basic info to More Advanced all in One!.......2007-06-18
This book was a real surprise. I fully expected to use it as a resource for new Ebay/Web commerce users that we help teach but found it excelled not only in the basics but in pretty much the whole plan of where you would want to be online in the long run. I am particulary fond of books that discuss legal and accounting set up and this one covers a lot of good info like type of organization, record keeping, copyrights and trademarks, a tax overview etc. A great foundation for the new online business. There is a lot of information regarding web site design, internet security and boosting your sales. Usually many books would leave off in this area but not this one. It has information on taking your retail business online , selling from a storefront and covers some important ideas like affiliate marketing and finding a niche. Whether deciding to operate on Ebay or with your own website this book is jam packed with information. Even as an experienced online user I found myself making notes from many of the sections in the book including those with suggestions on what to do to expand sales, deal with changes and other customer issues. Just as a note this is one huge book. Over 800 pages including the index and for the price a bargain. For Ebayers I would recommend this book and a general Ebay book as a package to buy. If working directly on your own e-commerce site I would recommend this book with with a web 2.0 or social marketing book.
A Great Reference!.......2007-01-12
A wonderful reference to have at your desk. It truly is like having lots of books in 1 - 800+ pages!
Book Description
Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture
Download Description
Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service. The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal. * Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market * This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture
Customer Reviews:
Great Service!.......2007-07-06
This is a great book with all of the information that I was looking for. The product was received on the date specified. The service was excellent. Thanks again!
Great eBay starter book.......2007-06-14
If you are trying to get started in eBay you gotta get this book.
Good comprehensive starting point for the prospective eBay-er.......2007-03-28
This author is one of the current gurus in the area of making a ton by selling stuff on eBay. I've been registered there for almost a decade myself, buying books and stamps at first, and then selling them. I was never out to amass a fortune, the way Collier and so many others seems to be, but I've made a slow and steady income and I've been happy with that. Since I taught myself how to do all that stuff back when eBay was still a relatively site, I've never felt the need of a how-to book, but a colleague recommended this one so I decided to take a look at it. Not bad, not bad at all. While enthusiastic (because it's required by the publisher of this series), Collier manages not to get carried away too often. For instance, she will suggest good online business practices, then confess that she seldom follows this one or that one herself. I didn't find anything I didn't already know in the "Basics" section (which was kind of a relief), but she has some interesting things to say about researching goods on the Web, whether you're buying or selling, and some subtle points about the way PayPal works which I hadn't really thought about, and so on. The author also has a strong background in marketing and sales and what she has a number of thoughtful things to say regarding the application of that experience to eBay, things that us humanities majors have never had to learn. So, while I won't follow her advice on using QuickBooks, and I don't expect to open an eBay Store, I certainly put a lot of bookmarks in this fat volume for future reference and rereading.
Very informative!.......2007-03-13
Although you will find yourself needing a lot of time to read it, I think this book has all what you need to know about ebay. either to buy or sell. It is very informative and easy to read. I recomend it.
Outstanding Resource.......2007-02-14
If you're on a tight budget, much of what she tells you is actually explained on eBay in the "Site Map", but you can't spend ALL your time online! For example: I wanted to have my own domain outside eBay. Marsha provided a springboard saving me hours of research time. I ended up with one of her suggestions. That tip alone has saved me beaucoup $$. Ideal for beginning to intermediate sellers.
CON: this deals only with eBay. I find selling on Amazon often to be the better choice. Also no mention of Overstock nor Yahoo.
Book Description
- The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
- Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
- From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
- Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Download Description
- The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
- Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
- From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
- Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Customer Reviews:
I learned so much from this book.......2007-03-30
This book took my business, AUDIN Web Design, to new heights. Now anyone can just type in AUDIN Web Design in Google (or Yahoo and MSN, for that matter) and find me. This book allowed me to master Google, the juggernaut of search engines. If you cannot tame that tiger, you will not survive in the market place. My company, AUDIN Web Design, has helped many small business get ranked on Google. This is my bible. I carry it around wherever I go. I advise everyone to read this book before consulting a professional about your online search needs. You could get ripped off if you are not wise about your choice of Company. This book has given me such confidence with the Google juggernaut, that my company now offers a 100% money back guarantee policy. A lot of companies can't offer that because they don't know what they are doing. Read this book and get informed. It could save you lots of money, yes money, the stuff you work so hard for. The stuff makes the world go round.
A must read for any business owner........2006-03-09
Since Google is currently master of the universe you need to understand what Google is looking for when it ranks web pages. This book not only does that but goes into detail of other Google services like froogle, adsense and adwords. I highly recommend this book to anybody trying to build a presence on the web.
Easy to Understand, organized well.......2005-06-14
This book was very helpful in teaching novices how Google works with online businesses in order to make the businesses more profitable and also make Google move valuable. The techniques were easy to apply.
Ed
http://www.imonitsoftware.com
Solid Overview of AdSense, AdWords, Froogle and Catalogs.......2005-03-18
"Building Your Business with Google For Dummies" by Brad Hill is one of many options for learning Google's tools. This one is focused on using it to promote business websites.
You might not need this book. To find out, go to Google's website, and create an account. Look at the FAQs, testimonials and the help areas. Much of what's in Hill's book is logical, but is organized in as sensibly as any I have seen. I need this book for that reason. It saved me time from having to learn this information in a too slow trial-and-error way.
You'll learn a few important things about Google, and how to help them help you attract traffic, sell products, or create interest in your website.
AdWords
I have an online e-commerce site, and need to know Google. As a smaller business, I can't compete with the major companies in being listed in categories I feel are important. That's where Google AdWords comes in. It allows me, for a fee per click, to compete.
Hill's explanation of strategies and process is solid. There are ways to lose money, and he helps show how to test keywords, use ad groups, edit ads, and how to bid intelligently. He also looks at the premium service that allows big businesses to use oogle with less worry about click-through rates.
AdSense
AdSense, the tool that places Google ads on websites based on the page's content. While I only make a few cents when a vistor clicks through an ad, it helps me provide a service to my customers who do not feel my site met their needs.
Hill explains how AdSense makes money, and warns against cheating.
Increasing Your Page Rank
No one knows Google's formula for ranking pages. The most important factor is having useful information, being linked on other like-minded sites, not abusing the process.
Hill tells you what page rank means, and how to avoid mistakes many webmasters make. This includes tips on design, domain choice, keyword use.
Using Froogle and Google Catalogs
These are two features I have never used. Hill gives a good overview of this Google tool, which provides exposure to those websites selling products in a catalog-style, or through AOL and Yahoo shops.
I fully recommend "Building Your Business with Google For Dummies" by Brad Hill.
Anthony Trendl
editor, HungarianBookstore.com
For the Site Manager.......2005-01-18
This is a book on Google's back end business aspects. It is not concerned with searching to find information. Instead it is on directing more attention, more business to your web site. The book is divided into two major themes, first working to make your site more Google friendly, and second working with Google's paid services including advertising on Google's site using programs like Google AdWords and AdSense. There's a chapter on Google's elusive Page Rank system that talks extensively about Google's philosophies on links and how they affect Page Ranking.
Book Description
Here's how PayPal can help your business succeed
E-mail money, save money, make money, and enhance your Web site
PayPal's a practical partner, and this handy handbook introduces you to its many identities. It can act as your banker, charge card, cashier, shipping clerk, and a whole lot more. Here's how to set up and use your account, plus tips on adding PayPal to your business Web site and even exploring its PayPal Web Services.
Discover how to
- Establish the account you need
- Use PayPal like an ATM
- Set up multi-user access
- Accept payments in multiple currencies
- Ship merchandise using PayPal
- Create a shopping cart and buttons
Customer Reviews:
Racer-X.......2006-03-18
I realise that these book reviews are supposed to serve mainly to critique the authors' abilities to impart knowledge on the given subject matter (and the case of this book that was done well) but I thought it was important to also comment on the subject matter itself.
Firstly, on the quality of the book; this book is well written, covers a lot of ground and I would recommend it to people of almost any level of technical expertise wishing to use PayPal.
However, after learning the nuances of PayPal, I have to say that I am not completely sold. The PayPal service, although offering some excellent tools for web developers and non-developers alike, has quite a concerning "Big Brother" air about it that does not instill confidence in me to trust my money with these people. Reading PayPal for Dummies prompted me to dig a little deeper into the terms and conditions of PayPal as well as seeking out other people's experiences with the service to find some disturbing feedback (try www.paypalsucks.com to start with).
Of course a company as large as PayPal is going to be the target of some flack but when we're talking about the potential loss of control over one's personal funds (large amounts in some cases), this brings a whole new level of concern.
All in all, PalPal has the potential to be a great service but, at the moment, has a way to go before it wins my trust.
More to PayPal than meets the eye.......2005-05-27
PayPal is much more than a payment system for eBay. This is a wonderfully comprehensive book on the capabilites of PayPal. After reading this book I am going to use PayPal to accept credit card payments for my Web-based business.
Average customer rating:
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Ebusiness Technology Kit for Dummies
Kathleen Allen
Manufacturer: Hungry Minds
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
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Systems & Planning
| Management & Leadership
| Business & Investing
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General
| E-commerce
| Industries & Professions
| Business & Investing
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Manager's Guides to Computing
| Business & Culture
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For Dummies: General
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ASIN: 0764552619 |
Book Description
eBusiness Technology Kit For Dummies is the best resource for information on using computer technology to help your small business succeed. This book begins with defining the benefits of technology and equips you with information about the best tools to use for all types of small business. Find out why a technology strategy is necessary and how to incorporate it into a business plan. Learn how to plan for cost and execution as well as how to deal with technology consultants. eBusiness Technology Kit For Dummies will guide you step-by-step through the maze of computers, e-mail, and the Internet. Featured is a CD-ROM disk filled with interactive software, templates, exercises, and samples.
Average customer rating:
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Starting an eBay Business For Canadians For Dummies (For Dummies (Business & Personal Finance))
Marsha Collier , and
Bill Summers
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback
General
| Small Business & Entrepreneurship
| Business & Investing
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For Dummies: General
| Introductory Guides
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Internet
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All Deals
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ASIN: 0470839465 |
Book Description
Turn your hobby into a successful career.
Starting an eBay Business For Canadians For Dummies covers the essentials an eBay user or budding entrepreneur needs to start a moneymaking venture by trading on eBay. Readers will discover not only the essentials of maximizing profits on eBay, but also how to run a smart eBay-based business. Topics include :
o Setting up basic auctions
o Building a store
o Choosing what to sell
o Setting good prices
o Stocking your storeroom
o Dealing with sales taxes
o Shipping domestically and internationally
Canadians selling on eBay deal with many unique concerns which will be addressed in this adapted best-seller.
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Small Business Internet for Dummies
Greg Holden
Manufacturer: Hungry Minds
ProductGroup: Book
Binding: Paperback
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Similar Items:
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Starting an Online Business For Dummies (For Dummies (Computer/Tech))
-
Small Business for Dummies, Second Edition
-
Small Business Kit for Dummies
ASIN: 0764502883 |
Amazon.com
There's a mad rush among small businesses to get connected to the Internet, and it's no wonder: an Internet connection means access to Web data, worldwide communications through e-mail, and the ability to put pages online to advertise goods and services. It's also a lot easier to make your little company look big and established on the Internet than it is in real life. This book is an introductory Internet text that explains the wired world in the language of small-business owners.
The author begins by explaining what the Internet is about, cutting through the hype and detailing what one can reasonably expect to happen as a result of getting connected. He then goes into the options small businesses have in terms of connection. Is a dial-up connection with a modem adequate, or would a dedicated line be more cost-effective? He explores many options, detailing the capabilities and expenses of each. In addition to modems and ISDN, this book explains frame relay and ATM technology--stuff that's on the far end of possible for tiny businesses but within sight for slightly larger organizations.
A large chunk of this book has to do with using the Internet. You'll find chapters on Web surfing and FTP as well as on newsgroups and chat rooms. Sadly, the chapter on e-commerce is too cursory to be of much use to anyone wanting to set up an online store, though the general advice it offers is sound. Security coverage is similarly broad. A companion CD-ROM contains an e-mail server program and some freebie demos, including Paint Shop Pro. --David Wall
Book Description
Thanks to the growing popularity of the World Wide Web, the Internet is becoming a great place to do business. The Internet offers an all-in-one opportunity for a successful small business to compete with the Big Guys. Now, with the help of
Small Business Internet For Dummies, you can use the Internet to promote your products or services, research clients and competitors, get stock prices and late-breaking industry news, create discussion groups and online communities, and manage personalized customer service and support. Watch your productivity soar and your Web site activity whirl when you use this tip-packed book on making the Internet work for you. In
Small Business Internet For Dummies, business pro Greg Holden (with help from Stylus Media) takes a roll-up-your-sleeves approach to mastering the exciting new online technologies that can make your small business an online success story. Understand how the Net works and how it can benefit your small business through safe, secure commerce. Find low-cost and no-cost solutions to all your online needs, and avoid the fallacies and pitfalls of doing business online. Now's the time to get online, says Holden, and
Small Business Internet For Dummies can expand your reach into cyberspace so you can grab that elusive brass ring.
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