Book Description
So You'd Like to. Become An Amazon Bestseller!
Don't wait. Publishing insider and CEO Brent Sampson reveals revolutionary advice guaranteed to increase your book sales on Amazon. Learn the powerful secrets used by successful Amazon authors every day. This informative and practical "how-to" guide shares new techniques that are proven to work.
Solutions Revealed!
Discover step-by-step methods for improving your exposure on Amazon and increasing your authority.
Secrets Exposed!
Increase your profitability by learning the secrets to
short-discounting Amazon with just twenty percent.
Success Discovered!
Learn top-secret tactics that earn authors tens-of-thousands of dollars in royalties every month.
Amazon Approved
Find, understand, and control every Amazon possibility for maximum book sales.
Hi, I'm Brent Sampson.
Are you holding a manuscript in your hand that you wish Amazon was selling? Or do you already have a book on Amazon that
you wish was selling better? In either case,
Sell Your Book on Amazon will help you.
You will experience what I have seen first-hand as the president of Outskirts Press - that marketing success on Amazon can be the difference between hundreds and tens-of-thousands of dollars a month.
Amazon provides a phenomenal and global platform from which to sell your book. In fact, the opportunities may seem almost too colossal! But now,
Sell Your Book on Amazon unveils it all for the first time. This book provides an easy-to-understand approach to increase your book sales on Amazon by exploring the steps you can take immediately.
Table of Contents
Foreword by Dan Poynter
Introduction
Get Your Book Listed
AuthorConnect & Author Profile Pages
Book Sales Page
Listmania!
So You'd Like to. Guides
Additional Amazon Possibilities
Pricing & Profitability
As Penny C. Sansevieri of Author Marketing Experts says,
"Finally! A book that helps you demystify Amazon. If you have a book to sell, you simply must own
Sell Your Book on Amazon."
Want proof? How did
you get to this Amazon sales page? Maybe you clicked on it from a competitor's page or received a personalized email. However you got here, here you are!
Sell Your Book on Amazon shows you ALL the ways to increase your book's exposure and make the tactics working for this book work for you, too.
Authors who know how to use Amazon's own system to their advantage simply sell more books. Once a book finds success on Amazon, it appears higher in the search results, leading to MORE exposure and more sales, and so on. It's the Amazon
"virtuous circle" and the key to unlocking that brass ring is in your hands.
Introducing the exclusive TACTIC RANKING SYSTEM!
Marketing tactics are only as valuable as the profits they generate.
Sell Your Book on Amazon ranks every technique so you can quickly and efficiently locate the marketing secrets that will lead to superior results:
***** Highly recommended. Receive the greatest exposure compared to time spent.
**** Very recommended. An acceptable investment is required for a profitable return.
*** Somewhat recommended. Check your profit margin. The expenditure may exceed the benefit.
Do you know how to
beat Amazon at their own game? Do you know how Amazon Marketplace listings can offer "55 used copies" of your book when you haven't even sold that many? Do you know how to remove a 1-star review from your listing and get more 5-star reviews?
This book tells you how to do it all, plus so much more. It's a tremendous value with a wealth of information at your fingertips. Start increasing your book sales instantly by ordering today.
Customer Reviews:
I never knew about any of this!.......2007-10-21
I love it when a book comes along that points out web site functions I never realized existed. This book packs a lot of information into a compact read, which makes it easy to get through but steers you in exactly the right marketing direction. The way he assigns ratings to the various marketing techniques helps one decide what to tackle first.
A solid looks at the basics.......2007-10-14
As the author of the recently self-published Hokie Games: Virginia Tech Football Game by Game 1945-2006 I devoured the contents of this book to try to jump-start my Amazon sales. I can't speak to the results just yet as the portion of the suggestions that I have implemented has only been in place for a week or so.
In fact, part of the appeal of the book is that it's not supposed to show results yet. It's not a quick "make you book an instant Amazon bestseller" plan. The book has tips and techniques that grow your presence over the long haul. That's exactly what I was looking for and this book delivers.
The steps were easy to follow and the "why's" were well laid out. Obviously, the author did his homework on the subject of Amazon.
--Rich Tandler, author of Hokie Games: Virginia Tech Football Game by Game 1945-2006
Great asset for POD authors.......2007-09-23
When I purchased this book, I was really quite skeptical. I figured that it was just a promotion of Amazon.com and not really any useful advice.
Then my wife and I published our first children's book, Santa and Sam's Big Secret through Outskirts Press. Although OP did a wonderful job of publishing the book, the major portion of publicity for the book was left up to us. We have been following some of the advice offered by Brent Sampson and we do believe that it is helping with the promotion of our book.
Sell Your Book on Amazon is an easy read. You can easily skip over chapters that you do not feel interest you, and still come up with many ideas that will help you to promote your book.
I would recommend this book to any authors who are using a Publish On Demand publisher. It will surely enhance the sales of your book.
Selling a book? Then BUY "How to Sell Your Book on Amazon,".......2007-09-15
Buy this book!
"How to Sell Your Book on Amazon," by Brent Sampson has invaluable information for anyone who wants to sell books. If you are trying to sell your book, buy "How to Sell Your Book on Amazon," by Brent Sampson.
If you are writing or wish to write a book, buy this book, "How to Sell Your Book on Amazon," by Brent Sampson. Brent Sampson's book is the guide every new author should have.
Buy this book if you want to sell books too!.......2007-09-12
I wrote a book called, "Letters to My Friends: A No Guarantees Guide to Awakening." It took three years to write. I spent another year sending it to publishers before I finally found a small publisher willing to work with me.
The Great Day came. I held my baby in my hands. I knew the world would proclaim her beauty. I was wrong, very wrong. A few friends and friends of friends bought the book. I was stunned and hurt too. But I kept trying to market my book the old fashioned way. I contacted the major book chains. To them I did not exist. I sent over 100 books to bookstores, and I never got a single order. I sent about 100 books to major newspapers, and I never got a single review.
One local bookstore, New Renaissance Bookshop in Portland, Oregon was very helpful. But the support of one local bookstore was not enough. I was almost ready to give up, but instead I went to Amazon and joined the Amazon Advantage program. I sold perhaps 20 books. Victory at last! Amazon loved me and I loved Amazon! And then I did not sell another book on Amazon for about a month.
I was ready to give up. But I knew my book could help readers feel better about themselves. I had received dozens of touching letters that left me feeling happy that something I had done made a difference in the world. Besides, I needed the money. Family illnesses had depleted my bank account and my debt was mounting. So, instead of quitting, I did an Amazon search for books on marketing books, and I found, "How to Sell Your Book on Amazon," by Brent Sampson.
I wish I had found this book a year ago. If you have a book you are trying to sell, or if you want to write a book, buy this book. Unless you are that rare writer who pens a bestseller, you will find yourself alone in a big jungle. Amazon gives you a path out of the jungle, and Brent Sampson's book is the guide.
Honestly, I have just started implementing his suggestions. So I have lots of work to do. After I finish this review, I will ask him to be my Amazon friend. I might ask him to review "Letters to My Friends: A No Guarantees Guide to Awakening." He said to mention my book as often as possible without being obnoxious. And finally, he said Amazon friends are important. You see, if you become my friend, whenever anyone goes to your Amazon profile and clicks on my picture in your Friends section, there's a chance I will sell a book. And if someone clicks on your picture in my Friends section, you might sell a book. So, do you want to be my friend? Good heavens, I feel like a little kid again.
I will make a deal with you. In a year, I will write another review of "Sell Your Book on Amazon" and let you know how I am doing. Thank you, John C. Conley, author of "Letters to My Friends: A No Guarantees Guide to Awakening."
Book Description
If you?re an author, the brand new ?Red Hot Internet Publicity; An insider's guide to promoting your book on the Internet? unlocks the door to the online ?Marketing and Publicity Kingdom.? This guide will help you discover the crown jewels of the hottest new trend in book promotion: Internet publicity and marketing.
Customer Reviews:
Author, publicist, and publishing workshop instructor Penny C. Sansevieri is a book marketing specialist .......2007-09-04
Author, publicist, and publishing workshop instructor Penny C. Sansevieri is a book marketing specialist who draws upon her more than fifteen years of experience and expertise as a freelance publicist and marketing expert to write "Red Hot Internet Publicity: An Insider's Guide To Marketing Your Book On The Internet". Simply stated, this is the perfect introduction and resource guide for authors who find themselves having to shoulder the burden of publicizing, promoting, and marketing their book. Penny specifically focuses on the use of the internet as a multifaceted book marketing tool. She clearly lays out what needs to be done to develop a website that attracts visitors and then shows how to translate those visits into sales. Because authors are usually working under significant financial constraints, the emphasis is on those internet promotion techniques that are free for the asking. For example, Penny shows just how to develop and conduct an internet 'book tour' from the comfort of your own home. "Red Hot Internet Publicity" offers numerous and practical tips and techniques for networking effectively on the internet, including how to acquire print media as a part of your internet book marketing campaign. Aspiring authors and small press publishers will also learn how to expand their professional platforms to sell more books, while creating marketing campaigns that are long term and bottom-line productive. Of special note is the section devoted to blogging as a marketing tool, the phenomena of podcasting, the role of email newsletters, ebooks, and [...]. "Red Hot Internet Publicity" is especially valuable for those new to book marketing for its bibliography, its lists of website resources, and what Penny has to say about publishing trends. While no self-published author or small press publisher should fail to give a careful reading of "Red Hot Internet Publicity", this outstanding and thoroughly 'user friend' internet book marketing reference is also an ideal and highly recommended instruction manual for aspiring freelance publicists entering the competitive and specialized field of marketing books.
A Valuable Resource .......2007-08-14
For anyone looking to establish a web presence, this book is a great place to start. Geared especially for authors or publishers, the information is nevertheless highly relevant for any online entity seeking publicity. If you have something to say or to sell and you want to get your name out there (or at least your website), then getting this book is a no-brainer.
To avoid "overwhelm," I recommend that you read the whole book to get an overview and then start over and take it chapter by chapter. Ms. Sansevieri stuffs a lot onto these pages, and no matter how long you've been on line, you'll find some tips or hints you either didn't know about, or haven't utilized. My own website is going to see improvements thanks to this book, and I am going to follow my own advice and go back to chapter one to begin them. If you're thinking you've heard it all before and don't need the book, I would beg to suggest otherwise. Can you really risk not getting the latest scoop on what works and what doesn't? Do you really want to? If you've been on Penny's mailing list for a long time, you might have seen much of what the book contains; but here it is, in a nutshell. The best of her strategies and ideas, including lots of links and webpages to help. You can scrounge around the web trying to learn this, piecemeal, or you can get the book and jump into lightspeed. My copy is super marked already with things I need to do, and I look forward to having these steps in place. And, by the way, do you like armchair travel? Because Penny shows you how to do a virtual book tour and up the sales of your book as a result. Don't know about you, but I'm ready for the ride!
This IS the Insider's Guide to Internet Marketing.......2007-08-04
I had the pleasure of attending a speaking event by author, Penny Sansevieri before reading the book, but I couldn't wait to get my own tangible copy in my hot little hands. Penny's book is brimming with straight-forward, no-nonsense marketing tips specifically geared toward marketing your book over the Internet. Everything from creating web sites to the "behind the scene" tricks of drawing buyers to your web site are invaluable lessons she freely shares. You'll learn the how-to's of setting up shopping carts, to blogs and podcasting, to understanding your audience and how to connect with them. Anyone considering marketing their book on the Internet should purchase a copy BEFORE making any mistakes.
Among the best available..........2007-08-02
overall its decent for what it is.
You have to get through about half the book before the more meaty stuff begins, but I'd definitely recommend it as a must read for anyone looking to establish a presence through blogging and social networking.
PERFECTION.......2007-06-13
Book arrived quickly and in perfect condition.
Book Description
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money.
You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.
Get professional publicity on a shoestring using next-generation promotional tools and technologies
Insider tips and techniques on message-crafting for noisy markets and getting free and effective media coverage
A Silicon Valley insider's guide to how the high-tech industry and new technologies are transforming the publicity game for every business
Customer Reviews:
Fantastic!.......2002-08-30
Loved it! It's really tough to be a new artist these days, you know? Like, getting people to talk about you and buy you...it's like you have to be known to get known.
I used Kohl and Levine's Guerilla PR: wired to help me get some buzz, you know? Fantastic stuff! Really cheap to do this stuff!
Getting Attention.......2000-11-18
If you are in PR, this is a must buy book. Just the chapter on free stuff and other resources is worth hundreds of dollars. I am buying copies for all my staff and making my PR students buy it as well. They will thank me (but Susan Kohl deserves the kudos).--Henry DeVries, President, Henry DeVries/Communications
Internet World November Cover Story " 7 Steps to Great PR".......2000-11-07
I just found out about "Getting Attention" in the November issue of Internet World, ordered the book, and finished it over the weekend.
Great book filled with tips for low cost effective PR campaigns and relevant industry case studies.
I recommend this book to anyone who wants to learn how to become more effective in Public Relations. "Getting Attention" should be considered the first step in "Seven Steps to Great PR"
A savvy, innovative instructional guide........2000-07-04
In Getting @ttention: Leading-Edge Lessons For Publicity And Marketing, Susan Kohl offers a savvy and innovative instruction guide for getting a corporate message heard by prospective clients and customers in today's highly competitive, distracted, and dynamic marketplace. Drawing upon her years of practical experience as a publicist and marketing expert, Kohl shows how to tailor a message for a specific or multiple media so that its has the best chance possible of reaching and informing a target market. Highly recommended for business students, novice entrepreneurs, non-profit volunteers, and corporate advertising and promotional managers, Getting @ttention is enhanced with numerous guerrilla tactics for achieving positive and profitable publicity and marketing results with minimal financial capital investment.
A reader from California.......2000-05-31
I have been a marketing professional for over 20 years in all types of industries including internet marketing, consulting, and product marketing. I found Susan's book to be very helpful to me. It allowed me to update my thinking and in some cases validate it. Ms. Kohl certainly did her homework and brought to light only the most important points. I have read and re-read her book many times and have actually used many of her well thought out tips. My hat is off to this professional. Learning is a constant process and with books like this we can all keep up on current trends, traps to avoid, and new things to think about and try.
Average customer rating:
- Ellen Ratner is the master of Talk--in every format
|
Ready, Set, Talk!: A Guide to Getting Your Message Heard by Millions on Talk Radio, Television, and Talk Internet
Ellen Ratner , and
Kathie Scarrah
Manufacturer: Chelsea Green Publications
ProductGroup: Book
Binding: Paperback
 Advertising
| Marketing & Sales
| Business & Investing
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Multilevel
| Marketing
| Marketing & Sales
| Business & Investing
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Public Relations
| Marketing & Sales
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Success
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| Health, Mind & Body
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Practical Politics
| Politics
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General
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Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics
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Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
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Thinking Points: Communicating Our American Values and Vision
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WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
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Made to Stick: Why Some Ideas Survive and Others Die
ASIN: 1933392215 |
Book Description
A complete handbook on using talk media to promote an issue, a product, or a candidate--a guide to success in campaign 2006. Ready, Set, Talk! will help anyone--from the novice activist to the sophisticated public relations professional--develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential media targets and opportunities, and show readers how to develop media events for maximum attention and continuing exposure on talk media. Rich with real-life examples and anecdotes on how to--and how not to--execute a successful campaign, this revealing media manual pulls no punches. Ratner and Scarrah analyze the conservatives' success on talk media and explain how anyone can do the same, not just by creating their own show, but also by going head to head with others on highly successful existing shows. Ready, Set, Talk! is a roadmap to putting the internet, podcasting, and videocasting to work for ideas, causes, and candidates. It includes guidelines for print and television interviews; a step-by-step guide to selecting, booking, and preparing a spokesperson; a comprehensive idiot-proof promotional checklist; and advice on how to manage crises in the media. Proceeds from sales of this book will be donated to the Mt. Zion Education Center Project.
Customer Reviews:
Ellen Ratner is the master of Talk--in every format.......2006-08-03
Ellen Ratner is the master of Talk--in every format. "Ready, Set, Talk" gives detailed, insider accounts from real experts and newsmakers. Chapter 3 on "Selecting a Spokesperson" is particularly helpful for those who must find a new face for their organization. Chapter 9 on "Crisis Management" provides an excellent, streamlined synthesis of both practical and theoretical perspectives on how to deal with disasters in the media. "Ready, Set, Talk" has earned a place in my library right next to classics such as Roger Ailes "You Are the Message."
Book Description
Would you believe you can tell your story and promote your business on TV in a way that's more believable, powerful, productive and profitable than any advertising you can buy at any price?
You can let the news media and the public service departments of your local TV stations do it for you. You may find this hard to believe, but TV reporters producers, and assignment editors need your help...and they're willing to let you showcase yourself in front of thousands of their viewers in return...just imagine how that free advertising can add dollars to your bottom line.
You'll learn how to do it in this 90 minute cassette program.
Customer Reviews:
Awesome!.......2003-08-21
I came across some of George McKenzie's products during an extensive search online. I'm glad I did! I'm starting my own business and had no idea where to start with getting the word out. This book was very useful. It surpassed my expectations and ended up saving me A LOT of research time. A definite must for anyone who wants to publicize their small business!
You Can Be On TV And It's Easier Than You Think.......2003-08-08
Unless you feel like spending your entire career trying to figure the ends and outs of using TV for public relations, free advertising, internet marketing, website promotion, and small business publicity then I'd say just "listen" to what a pro tells you. And not just "any" pro.
You'll definitely want to check out George McKenzie. If you've ever heard anything by him then you'll know what I mean. You really "would" have to be in the public relations field, or have a relative working in it, to get anyone to spill the beans like George does.
Sure, you could pay someone to do all the work for you. Let them make all your decisions while you wonder whether they are acting in your best interests, or theirs. I'd rather be "in" that loop that out.
With the priceless insider's look that George provides, you're definitely "in" the loop, in control and you get the benefit of years of training and experience that could only come from actually having been in the business and worked thousands of successful PR campaigns.
I highly recommend this "fly on the wall" insider's look at how to use TV to boost sales. Because if you put these tips and tricks to work that's exactly what will happen.
Book Description
Strategies for grabbing-and holding-an audience's attention online
The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations.
Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.
Customer Reviews:
O'Keefe is the pro from Dover in Internet publicity.......2004-07-12
This well-written, complte guide to Internet publicity is the culmination of years of experience. Steve O'Keefe has been helping people get online publicity for many years, and he summarizes what he has learned in this outstanding text.
Highly recommended.
Not "best practices" and not always accurate.......2002-04-29
I wanted to like this book. But I was taken aback by the author's attitude toward email campaigns - he says you'll never get anywhere if you don't use opt-out marketing to build a list. People will complain, but you can find an ISP that ignores their complaints. I was also surprised to find him radically misinformed about search engine traffic. Most people who have a web site in a specialized niche find search engines bring them lots and lots of beautifully targeted visitors, but he says that only sites with megabudgets get search engine traffic. His discussion of meta tags is out of date as well. He has some good ideas, but I hope people don't take him as an authority.
Publicity without Walls.......2002-03-06
Steve O'Keefe's first book, Publicity on the Internet, changed the way people in public relations and marketing, particularly those in the publishing industry, publicized and promoted books, companies, products, services and other endeavors on the World Wide Web. For the first time, someone had outlined -- in great detail and with remarkable candor -- what we had to do to take advantage of the Internet's innumerable opportunities for getting "talked about" in cyberspace and, by extension, in our offices, living rooms and places of play. In his new book, Complete Guide to Internet Publicity -- a complete overhaul of his earlier work -- Steve goes several steps further and makes the art of Internet publicity almost a no-brainer for professionals and non-professionals alike. With a host of specific case examples, he tells us how to harness the power of online news rooms, discussion groups, newsletters, chat tours, online seminars, contests and what he calls "syndication" (a great concept unto itself) to develop positive publicity far beyond what most of us could achieve or afford with traditional public relations or direct mail marketing, as important and impressive as these approaches can be in certain circumstances. But the book is far more than a collection of tactics. Most important, it is salted with expert advice and counsel on how to use the Internet wisely. Steve is a practitioner of what he describes, but he is also a teacher who cares about the values of his readers. He wants us to succeed credibly and accountably with our publicity initiatives, not at all costs. Philosophically, he reverses the old maxim, "the end justifies the means." Like Camus, he thinks "the means justify the end." Still and all, the book is a wonderfully practical primer that helps us to concentrate on creativity and substance in generating the kind of publicity that we only dreamed of a few years back. The book is also well-organized, well-written and well-edited, three qualities that make it not only easy to read, but easy to grasp and easy to translate into action. If there is a "best" book on Internet publicity, this has to be the choice hands down.
He did it again.......2002-02-17
When O'Keefe's first book on Internet publicity came out I wrote a long review. Now I'm older and lazier, but thank goodness he isn't. O'Keefe didn't just revise his original book (one of THE best Internet 'how to' books of all time), he's completely
re-written it from scratch. If you need to know the 'nuts and bolts' of how to DO Internet publicity today, you won't find a more useful, up-to-date guide anywhere. In fact, this book is a standard for all 'how to' books. Clear, throrough, detailed,
'battle-tested' and truly useful. Five stars isn't enough.
An Internet Guide For Everyone.......2002-01-23
This book has an approachable, plain English writing style geared to anyone interested in Internet publicity (not just the big corporations). The author includes lots of helpful examples to illustrate his points. Seeing how the pointers, tips, and procedures operate in the real world enables anyone to apply them to his or her business. I already have!
Average customer rating:
- Powerhouse Free Publicity is Here
- Excellent for Entrepreneurs and Small Businesses!
- More traffic, more sales, more profits in less time, 0 cost
- A Very Unique Publicity Seminar - I Give It Five Stars!
- Dr. Brad's Complete Review
|
Inside Stuff: Mass Media Pros Reveal The Secrets Of Using Radio, TV & Newspapers For Public Relations, Free Advertising, Internet Marketing, Website Promotion, and Small Business Publicity
George McKenzie
Manufacturer: 101PublicRelations.com
ProductGroup: Book
Binding: Audio CD
Web Marketing
| Business & Culture
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General
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(GET FREE PUBLICITY) How to Use Newspapers and Magazines for Public Relations, FreeAdvertising, Internet Marketing, Website Promotion, and Small Business Publicity
ASIN: 0972978216 |
Book Description
Four Hour Audio Cassette Program. Five journalists with more than 130 years of combined experience describe how to generate free publicity that will result in huge traffic increases, give you celebrity status with customers & prospects, dramatically shorten your sales cycle and leave envious competitors wondering how you do it as you get all the new customers -- and probably some of their old ones
Customer Reviews:
Powerhouse Free Publicity is Here.......2004-04-17
"Using the invaluable information inside George
McKenzie's suite of excellent products, I took a
bit different path. I incorporated George's great
advice with what I learned from Trout & Ries in
their excellent books, and here's what I did...
I took what's inside George's excellent resource
and adapted it to a specific need I had ...
Rather than send out a bazillion PR releases to
lots of folks who might not want my news, I
concentrated just on folks in my target market.
Using George's stellar advice, I attracted 42
international business people and marketers to a
project I was doing, instead of trying to attract just
strictly reporters. Why did I do that? To also gain
access to their knowledge, reputation, (and their
customer lists.)
So I "killed two birds with one stone' by following
this path. My recommendation to you is that you
actually LEARN why George's strategies are so
powerful. Spend some time on your strategy,
and then use George's excellent and proven
techniques to differentiate yourself from all of the
crazy noise in the marketplace, and then you'll
best serve your own desires as you grow.
All the best to you -
Chip Tarver
Author, "First Contact Secrets" ... How to Meet
Anyone for Any Reason at Any Time"
Excellent for Entrepreneurs and Small Businesses!.......2003-08-21
This, like a couple other products of George McKenzie's that I have purchased, was very useful and provided me with more information that I hoped for. It saved me a lot of time and a lot of money, had I just learned from trial and error, which I would have done if I didn't come across this. I've been recommending it to friends as well as other students in the MBA program I'm currently enrolled in. (Yes, I'm in an MBA program, but this was more practical and useful than my marketing classes!)
More traffic, more sales, more profits in less time, 0 cost.......2003-08-12
That's George McKenzie's promise, and with this series of cassettes, he shows anyone how to use the mass media to do it.
This is the only "free publicity" program I know of that takes you inside the nation's newsrooms -- and inside the heads of the people who actually decide what gets on the air and in print.
You get a perspective of how people in the media think, and you learn the most effective ways to present your story in a way that will appeal to them -- ways that will result in thousands of dollars worth of free advertising.
His interviews are conversational and easy to listen to, but packed with dozens of tips that anyone can use. This series is definitely worth five stars if you ask me. Anything George does is going to help you, and this one is no exception!
A Very Unique Publicity Seminar - I Give It Five Stars!.......2003-08-11
George has covered all the bases in this awesome four hour audio seminar. His guests are all experts from different media such as radio, television, newspaper, public speaking and the Internet.
Each interview was just fascinating. Each person revealed the inside workings of their respective media. Normally, when you read a publicity book its all about how to get in the newspapers. But this seminar series went into depth about all the major media.
I got the most out of the section about news releases. For example, the tip on about how to find a local angle has helped me in writing my first news release.
I specifically used the "piggybacking" technique, which allowed me to write a dynamic and interesting release WITHOUT having to come up with any "news" of my own. That was genius! (By the way, now I watch the local news and read the local paper with a totally different mindset)
I had been spending a lot of money (thousands of dollars) using all kinds of different paid media and in 30 minutes I got the same results for FREE using the press release strategy that was revealed in the audio seminar series.
I give this product an enthusiastic five stars. You will too!
David Frey, Author,
Make Straight A's in School
Dr. Brad's Complete Review.......2003-08-08
I've got a majority of George's information and cassette products including Inside Stuff and once I started listening I didn't want to stop because you picked up many tips and "angles" without a lot of fluff and filler. The Public Relations campaigns shouldn't be as intimidating or expensive as some firms want you to believe. If you are a self-starter, then you should be able to take this information and capture the publicity that you need for your product or service on a more economical basis. And you can do it without looking like a beginner or making silly mistakes. Get it and use it.
Average customer rating:
- I hear the updated edition is on the way
- Even the Author Thinks This Book is Out of Date
- This book is totally outdated!
- In 1989 I would have said this is a great book
- Excellent book covering the internet and PR
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Publicity on the Internet
Steve O'Keefe
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Paperback
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
E-Commerce
| Business & Culture
| Computers & Internet
| Subjects
| Books
Internet
| Home Computing
| Computers & Internet
| Subjects
| Books
| Internet & Education
| Online Searching
| Web Browsers
| Web for Kids
General
| Computers & Internet
| Subjects
| Books
General
| Languages & Tools
| Programming
| Computers & Internet
| Subjects
| Books
General
| Software
| Computers & Internet
| Subjects
| Books
General
| Sociology
| Social Sciences
| Nonfiction
| Subjects
| Books
ASIN: 0471161756 |
Customer Reviews:
I hear the updated edition is on the way.......2001-09-16
I read this book and absolutely loved it. Steve really is the father of ways to get attention for free on the Internet, and in addition, he is one of the best writers I have ever read. I became friends with him after reading this book and contacting him to ask him to take my company on as a client (he said no, by the way). I understand from him that an updated edition is on the way soon. Woo hoo!
Even the Author Thinks This Book is Out of Date.......2000-09-14
I am the author of "Publicity on the Internet," and I agree that it's out of date. Written in 1996, how could it possibly be up-to-date? It covers Prodigy, GEnie, and CompuServe (mostly irrelevant now) as well as AOL and the Web (more relevant than ever). Several chapters are still worth reading: using e-mail news releases, booking chat tours, and dealing with flames. Skip the demographics chapter. This book is strong on techniques for communicating online that have not changed, but it's also lacking examples from the last several years.
This book is totally outdated!.......1999-10-04
If you want to study internet advertising history,this is a great book.Other than that,it is a complete waste of time,effort and money.I am surprised that you can still see and buy this outdated book on the bookstore shelf.
In 1989 I would have said this is a great book.......1999-07-06
If you are able to log on and see this via Amazon you are already too advanced for this book. I guess if I run out of bathroom tissue I may find a use for this book. Other then that it is a waste.
Excellent book covering the internet and PR.......1999-06-24
Specifically targeted at book PR but I found it very usefull as a general intro to the internet
Average customer rating:
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Cybermarketing: Internet E-Mail Cd-Rom Online Services Edi Advertising Market Research Publicity Sales Customer Service and More
Len Keeler
Manufacturer: AMACOM/American Management Association
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Management & Leadership
| Business & Investing
| Subjects
| Books
| Business Ethics
| Consolidation & Merger
| Decision-Making & Problem Solving
| Distribution & Warehouse Management
| Industrial
| Information Management
| Leadership
| Management
| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
| Quality Control
| Risk Assessment
| Statistics
| Strategy & Competition
| Systems & Planning
| Systems Analysis
| Teams
| Total Quality Management
| Training
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
Culture
| Business & Culture
| Computers & Internet
| Subjects
| Books
E-mail
| Software
| Computers & Internet
| Subjects
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Online Searching
| Internet
| Home Computing
| Computers & Internet
| Subjects
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General
| Computers & Internet
| Subjects
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ASIN: 0814478794 |
Book Description
Publicity can make you famous and bring customers to you. Lots of very long, complicated books have been written on the subject of publicity, but we've removed the fluff and instead focus on key points and quick tips. If you want to know how to get publicity, and you need to know now, this document will help you. You will learn how to write and distribute media releases to generate free publicity and even to help your search engine rankings.Â
Here is some of what you will learn:
- 16 ways to be newsworthy
- 16 tips on writing great media releases
- 14 things you need to know about email releases
- 11 ideas for locating media to receive your release, with links to useful web sites
- 5 secrets to effective follow up
- 10 publicity tips from the pros--the editors and producers who decide if you get coverage
Â
You also receive an action plan, free resources you can use to get publicity and a sample press release that generated publicity in national magazines, and directly resulted in thousands of dollars in sales.Â
With the information in this document, you can have your press release in the hands of the media today. Don't delay and let someone else get your 15 minutes of fame!Â
This edoc packs a powerful introduction to getting publicity into just 16 pages packed with content. The edoc is printable, and formatted for easy reading on the page or on the screen.Â
Download Description
Publicity can make you famous and bring customers to you. Lots of very long, complicated books have been written on the subject of publicity, but we¡¯ve removed the fluff and instead focus on key points and quick tips. If you want to know how to get publicity, and you need to know now, this document will help you. You will learn how to write and distribute media releases to generate free publicity and even to help your search engine rankings. Here is some of what you will learn: ¡ñ 16 ways to be newsworthy ¡ñ 16 tips on writing great media releases ¡ñ 14 things you need to know about email releases ¡ñ 11 ideas for locating media to receive your release, with links to useful web sites ¡ñ 5 secrets to effective follow up ¡ñ 10 publicity tips from the pros¨Cthe editors and producers who decide if you get coverage You also receive an action plan, free resources you can use to get publicity and a sample press release that generated publicity in national magazines, and directly resulted in thousands of dollars in sales. With the information in this document, you can have your press release in the hands of the media today. Don¡¯t delay and let someone else get your 15 minutes of fame! About the Author As the IdeaLady, Cathy Stucker has helped thousands of clients and students attract customers and make themselves famous with creative techniques that make marketing easy, inexpensive and even fun! Cathy has appeared on television and radio programs across the U.S., and has been featured in newspapers and magazines including the Houston Chronicle, Houston Business Journal, Woman¡¯s Day, Woman¡¯s World, Bottom Line Personal and Black Enterprise.
Books:
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- SPIN Selling
- SPIN Selling
- Starting an Online Business For Dummies, 4th Edition
- Starting an Online Business For Dummies, 4th Edition
- Strategic Brand Management, Second Edition
- Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials)
- Tax Havens Today: The Benefits and Pitfalls of Banking and Investing Offshore
- The 22 Immutable Laws of Branding
Books Index
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