Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Customer Reviews:
I learned so much from this book.......2007-03-30
This book took my business, AUDIN Web Design, to new heights. Now anyone can just type in AUDIN Web Design in Google (or Yahoo and MSN, for that matter) and find me. This book allowed me to master Google, the juggernaut of search engines. If you cannot tame that tiger, you will not survive in the market place. My company, AUDIN Web Design, has helped many small business get ranked on Google. This is my bible. I carry it around wherever I go. I advise everyone to read this book before consulting a professional about your online search needs. You could get ripped off if you are not wise about your choice of Company. This book has given me such confidence with the Google juggernaut, that my company now offers a 100% money back guarantee policy. A lot of companies can't offer that because they don't know what they are doing. Read this book and get informed. It could save you lots of money, yes money, the stuff you work so hard for. The stuff makes the world go round.
A must read for any business owner........2006-03-09
Since Google is currently master of the universe you need to understand what Google is looking for when it ranks web pages. This book not only does that but goes into detail of other Google services like froogle, adsense and adwords. I highly recommend this book to anybody trying to build a presence on the web.
Easy to Understand, organized well.......2005-06-14
This book was very helpful in teaching novices how Google works with online businesses in order to make the businesses more profitable and also make Google move valuable. The techniques were easy to apply.
Ed
http://www.imonitsoftware.com
Solid Overview of AdSense, AdWords, Froogle and Catalogs.......2005-03-18
"Building Your Business with Google For Dummies" by Brad Hill is one of many options for learning Google's tools. This one is focused on using it to promote business websites.
You might not need this book. To find out, go to Google's website, and create an account. Look at the FAQs, testimonials and the help areas. Much of what's in Hill's book is logical, but is organized in as sensibly as any I have seen. I need this book for that reason. It saved me time from having to learn this information in a too slow trial-and-error way.
You'll learn a few important things about Google, and how to help them help you attract traffic, sell products, or create interest in your website.
AdWords
I have an online e-commerce site, and need to know Google. As a smaller business, I can't compete with the major companies in being listed in categories I feel are important. That's where Google AdWords comes in. It allows me, for a fee per click, to compete.
Hill's explanation of strategies and process is solid. There are ways to lose money, and he helps show how to test keywords, use ad groups, edit ads, and how to bid intelligently. He also looks at the premium service that allows big businesses to use oogle with less worry about click-through rates.
AdSense
AdSense, the tool that places Google ads on websites based on the page's content. While I only make a few cents when a vistor clicks through an ad, it helps me provide a service to my customers who do not feel my site met their needs.
Hill explains how AdSense makes money, and warns against cheating.
Increasing Your Page Rank
No one knows Google's formula for ranking pages. The most important factor is having useful information, being linked on other like-minded sites, not abusing the process.
Hill tells you what page rank means, and how to avoid mistakes many webmasters make. This includes tips on design, domain choice, keyword use.
Using Froogle and Google Catalogs
These are two features I have never used. Hill gives a good overview of this Google tool, which provides exposure to those websites selling products in a catalog-style, or through AOL and Yahoo shops.
I fully recommend "Building Your Business with Google For Dummies" by Brad Hill.
Anthony Trendl
editor, HungarianBookstore.com
For the Site Manager.......2005-01-18
This is a book on Google's back end business aspects. It is not concerned with searching to find information. Instead it is on directing more attention, more business to your web site. The book is divided into two major themes, first working to make your site more Google friendly, and second working with Google's paid services including advertising on Google's site using programs like Google AdWords and AdSense. There's a chapter on Google's elusive Page Rank system that talks extensively about Google's philosophies on links and how they affect Page Ranking.
Book Description
You've invested in your website and ecommerce, now it's time to bring qualified leads, prospects, and customers. The secret is to get your website to the top of the search engines. With this book as your manual, you'll be an expert at building and managing your SEO and PPC campaigns. We include 26 hands-on case studies. There are also interviews with top people in the industry, plus checklists and 47 bonus tips. The authors are co-founders of a Silicon Valley startup that is a Google Certified Agency.
Customer Reviews:
The Author Speaks!.......2006-09-26
I'm one of the authors of this book. The book covers four topics: a) online marketing (the Buying Cycle, ROI, and so on), b) SEO (how to modify the HTML to improve indexing), c) PPC (how to create and manage your ads in Google and other search engines), and d) analytics (how to use analytics to evaluate your ad campaigns, plus a comparison of three analytics packages).
We're co-founders and directors of an SEM company with 45 employees. The book is based on our internal notes on how to set up and manage campaigns. It also includes 26 case studies, with our recommendations and the results for the campaigns. We wrote the book so other PPC managers and people who manage their own PPC for their websites could learn how to do it professionally.
Yes, I wrote a review of Goodman's book, and it includes a negative statement because he made a glaring error. But my review of his is overall positive and I recommend his book. I've written a number of long reviews of other SEO and PPC books so customers and friends would know what to buy or avoid. Search for those on the web and you'll find a collection of useful reviews of SEO and PPC books.
The book is only $20 at Amazon. It'll save you a great deal of money in Google. You'll also understand more about PPC if you decide to hire someone to manage your PPC campaigns.
On your side.......2006-09-24
Want to get your business listing at the top of the search engines? It's essential, then, to have Insider SEO & PPC on your side: its chapters juxtapose case study examples with insights on bids, paid ads, positioning, strategies for landing pages, and relevant categories, and provide the best in applied logic and real-world examples.
Diane C. Donovan
California Bookwatch
Massive Confusion.......2006-07-17
This book has a big problem, i.e. mixing SEO with PPC. They are not the same! Any professoinal in the field can tell you that. The author also has a bad taste about shooting down competitor's book. He wrote bad review for Andrew Goodman's Winning with Google Adwords. The fact is that this book is also partly obsolete as Google has changed Adwords keywords tool, tracking results, etc.
Nice overview, helpful advice.......2006-07-05
This book was a little on the skimpy side, but the information that was covered was nicely written. I wish this book had been more for SEO's than people trying to do SEO themselves. There are a lot of details in the book that an optimizer doesn't have to deal with. On the other hand, it did give me several good ideas for the future. I only took off 1 star because I skipped several chapters. I would recommend this book to others, in fact, I already have.
Average customer rating:
- This book is way to outdated to be of any help!
- Recipe to be spammer and unethical SE optimizer
- Great information with valuable resources!
- What can I say
- Excellent Source
|
Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement
Robin Nobles , and
Susan O'Neil
Manufacturer: Adams Media Corporation
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Similar Items:
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101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (101 Ways series)
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Streetwise Low-Cost Web Site Promotion: Every Possible Way to Make Your Web Site a Success, Without Spending Lots of Money (Adams Streetwise Series)
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Increase Your Web Traffic in a Weekend,
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Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech))
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Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online Without Spending a Fortune
ASIN: 1580623697 |
Amazon.com
Search engine placement has become a key role and responsibility for those who are engaged in Web site marketing. Streetwise Maximize Web Site Traffic offers the lessons that have been learned by the authors' own trials and tribulations with search engines, with the goal of helping readers maximize the visibility--and, ultimately, the traffic--of their Web sites.
Authors Robin Nobles and Susan O'Neil guide readers through several different proven techniques with this easy-to-understand, instantly applicable book. The differences between a key word, title, and description tag are spelled out quickly, and reveal the importance of each. You find out how to use "doorway" pages to offer various entry points to your site without overusing them and violating search site policies. The book also includes a Search Engine Chart that summarizes all of the key facts about the various search engines, such as their size and crawling frequency. There also are summaries for quicker reference and a lengthy Helpful Links section.
One of the book's more important features is called "Meet the Search Engine," which is 159 pages of detailed information about each of the major search engines and directories. Tips and specific strategies alike arm you with what you need to use the Internet's search sites to market your own site for free.
If you want a successful online business and need to increase traffic to your site, this book is for you. It's a great resource for entrepreneurs, consultants, and owners of small- or medium-size businesses. --Stephen W. Plain
Topics covered:
- Web site positioning
- Using keywords
- Doorway pages
- Search engine strategies
- Competition reviews
- Preventing problems
- Miscellaneous techniques
- Directories
Customer Reviews:
This book is way to outdated to be of any help!.......2005-10-20
This book is copyrighted in 2000. In five years the internet has changed so much that this book is of little use. Many of the URLs listed in the book are outdated (the sites are no longer there!). Google is now the number one search engine, and what little information the book has on it is outdated. For example, keywords and titles have NO effect on your Google rating. This book should either be updated or discontinued so that buyers don't waste their money!
Recipe to be spammer and unethical SE optimizer.......2005-01-30
The whole SEO strategy the authors teach is based on doorway pages and hidden links, which are considered UNETHICAL and SPAM by SEO community and Search Engines. Never ever do what they say. Otherwise you will damage your reputition and business.
Great information with valuable resources!.......2004-06-27
Another wonderful book on how to maximize your traffic to your website. It's such a tricky, detailed process, but this book will help you sort through the bumps along the road! This book is a definite MUST HAVE for any website designer, newbie to web design and anyone and everyone who has an online business. Simple, easy to understand visuals compliment the text, which is written in a very simplistic manner. This book is wonderful - magnificent - excellent, and will help you greatly understand the elements of successful web design. I've used it to consistently update my own website, at:
http://www.aei.dli.com
If you don't have this book, you're missing out on your single-most-important investment in your professional life!
What can I say.......2004-06-09
Yes, it's a good source but it is also missing a great deal of the greatest and latest. Just do a search on the Web and you will see that this book is obsolete.
SEO without Google is OES as in ObSoletE.
Excellent Source.......2004-05-30
This is a really good for for SEO. Don't listen to that guy saying that because Google is not in the book, it not good. It is his own fault not to read this:
---------------------------------------
Paperback: 418 pages ; Dimensions (in inches): 1.23 x 9.13 x 8.04
Publisher: Adams Media Corporation; (September 2000)
---------------------------------------
The book was published back in 2000, and he read the book in 2004. Googles was starting to become an eyeopener just then, so blame him for not researching about the book.
Of course, this book does not tell you everything there is about SEO, another good source for SEO is http://www.mikes-marketing-tools.com/search-engine-optimization.html his ebook
Product Description
This comprehensive guide to do-it-yourself Web promotion and successful on-line business, can be your most valuable assistant on the difficult way to real Web success on a small budget. This is a book on Web promotion, not on A-B-C of Website building. It is intended both for people who already have a Website and who, by introducing certain special adjustments to it, will be able to ensure it reaches a wider public, as well as for those just about to build their Website: it will tell them what elements to build into it so that it will ultimately generate top promotion.
Customer Reviews:
Vasty Outdated.......2007-02-02
When I picked it up I was instantly concerned that it was last updated in July of 2000. But as I started reading I found myself pretty surprised at the relevance of the information. That was until I reached the portion of the book the deals with search engine optimization. The first 72 pages of this book largely discuss the marketing aspects and needs of a website and most (not all) of the information provided here is relevant and useful. Beyond that, however, the information is old, outdated and rife with bad advice.
The author continually claims that he does not believe in using spammy techniques, but then goes on to discuss the merits of using hidden text, invisible links, doorway pages, all things considered spam.
I would not recommend buying this book. Most of the information is available (and refuted) online already, but if you do get a copy of it, skip pages 73-155 and 163-193. It'll be a nice quick read and you'll skip over the outdated nonsense.
Miserably out-of-date, bad advice.......2005-03-14
This book is last updated in 2000.... yes, 2000. That is eternity on the web. It barely mentions Google and refers to many sites that are no longer in existance. Until the authors stop milking this version and write a new one, there are many better choices!
Written With Small Business Owners In Mind!.......2001-03-10
Derek Galon has written The Savvy Way to Successful Website Promotion for small business owners who are looking for some effective ways to better promote themselves online through their own Websites. This book offers plenty of concise information on how they can get this accomplished.
This book features plenty of marketing and promoting tips, including finding a good ISP, advice on coming up with domain names, basic Website design considerations that will make Websites easy to find and display, special programming features that will attract attention, and developing Website content that will help online business people produce sales. A helpful glossary of Web terms is included at the back of the book.
Readers will find particularly helpful the concise instruction on programming. They will learn about linking, embedding keywords into their Web pages, and using banners. Readers will also learn about using mail lists and taking advantage of newsgroups. The tips and tricks outlined in the book are cute, clever, and will actually work. I chuckled when I read about embedding search engine key words by blending them into Web page backgrounds!
The author's emphasis placed upon using search engines is well-founded. This is a major step in drawing visitors to Websites. The brief overview of major search engines like AltaVista, Infoseek, HotBot, Excite, Lycos, and MSN will help readers learn the skills and strategies involved in preparing their Websites for submission. The process will be rewarding once traffic starts coming their way!
Written for the average business owner creating a Website or updating an existing one, this book will help them attain a good business image before the online community. It's written in a brief, concise manner for quick reading and implementation. It will help readers to start doing business online. Ideal for beginners!
All one needs to get started..........2000-12-10
I saw all the comments here, but believe that this book shows all techniques available to a lone webmaster. All these techniques (as far as I know) are used by Web promotion services, charging big bucks. Thanks to the author I was able to do all that job myself, and now I really see the results. So, thumbs up! I don't care if there is a spelling error or not. Contents matters to me - and it is there. I would say that on top of all standard techniques described (yes, some of them are already known from various computer-related papers), there is several valuable and little known recommendations. I simply use them, and my site gets better. Isn't it enough? For me - it is just what I was looking for... Have problem getting visibility on-line? This may be your solution... It was mine. I recommend it. (PS. I only wish I had this book before I did the setup of my Web site. Didn't know beginnings are that important)
Enjoyed and learned..........2000-07-26
I have so enjoyed reading the book. I can't seem to put it down. The information is clear and to the point. Much more than I expected. I also like the author's personality in the book. Thanks for taking the time to think about the little guys.
Book Description
If you are serious about building steady traffic to your site, you need this guide. William Stanek takes you right into the heart of increasing traffic to your Web site. You will find tips on how to effectively promote your site, build an audience, and understand your visitors so the right tools are used to reach them. You will treasure the tons of new resources and continued emphasis on low-cost and cost-free promotion--all designed to help you promote a Web site without spending a fortune.
Customer Reviews:
A Good Intro.......2007-05-06
There's tons of info out there regarding Search Engine Optimization, but this book gives a good, basic intro to the subject. Easy to read and straight-forward. I use some these tactics when doing SEO for my own Web clients.
Joe Okonkwo
[...]
There IS a new book out people.......2007-03-28
Everyone is compalaining that the content is outdated. There is a fourth edition of this book that was published in 2006 and it is a great book.
Updated and packed with new information.......2005-12-22
I have the 3rd edition of this book. It was getting a little out of date. It contained references to Web sites that are long gone. The 4th edition fixes all this. It is full of new material and ideas. You'll find tons of promotional ideas that you might never think of on your own. This one is definately worth purchasing again.
facile and inadequate.......2005-09-13
Stanek gives an easy to follow guide to (maybe) cranking up your web traffic. He shows which search engines you can submit your web pages to. Plus, several directory or portal sites that might have free or paid inclusion.
But he also suggests having games or quizzes with prizes on your website to further garner an audience. Quite aside from the cost, I'm not sure this is so useful for some sites.
There is some elementary analysis of your web access log. So you can get a measure of how successful your efforts are. But this chapter is very inadequate. There are free analysis tools available; instead of thumbing manually through the log.
If you are tempted by this book, then there is a far better and more sophisticated treatment given in "Search Engine Marketing" by Moran (IBM 2005). It contains more helpful and better written details on how to write your web pages. Makes Stanek's book appear very facile and inadequate.
Out of Date.......2004-08-16
This book is so out of date it shouldn't be available for purchase.
Amazon.com
It's easy to be suspicious of a book about how to use search engines. After all, search engines are designed to be simple to use: You just type in your keywords and go. Web Search Garage takes over at the far end of what is obvious, where author Tara Calishain explains how to use little-known search engines (particularly specialized ones) and unadvertised features of more famous search tools (mainly Google and Yahoo). She also describes some clever hacks that are engine independent, such as the fact that U.S. states have official URLs ending with their postal abbreviation and .us, as in .wa.us for the state of Washington. You can narrow searches usefully with that bit of knowledge. To cite another example, you can use the idea of combining Google's wildcard capability with its exact-match search capability in queries like, "there are * types of horse" to yield reasonable-sized lists of useful hits.
The hints and ideas are thick in this modest-sized book, and they're consistently outside the realm of what most of us would figure out for ourselves. In browsing this book, you'll issue mental "Ah!" exclamations fairly frequently, and you'll find yourself motivated to store Web Search Garage near the place where you do most of your browsing. After it first saves you some time, you'll be reaching for it frequently to get its advice. --David Wall
Topics covered: How to find the Web pages and information you want using Google, Yahoo, and other online search resources. Search syntax, keyword selection, and little-known features of search engines all get attention.
Book Description
Enter your Web Search Garage where you learn how to look, what to use to find magic find it faster with less junk, less hassle even figure out what it means (or doesn't).
Where you find the answers
Where you learn how to ask the questions
Your mentor, teacher, Web search magician: Tara Calishain author of Google Hacks, host of ResearchBuzz.com can help you find anything that exists (and some things that don't) including lost buddies, buried ancestors sounds and pictures, great deals, honest advice, intriguing quackery, term paper research, news you can use, jobs and love (maybe both at once)
Browse it, take it home,
Enter the Garage
Come out, a master
Customer Reviews:
Didn't Make Me A Better Web Searcher.......2005-10-09
I bought this book reading the reviews on Amazon.com. When I got it, I was sorely disappointed. The author has a bit of an arrogance about her which comes through in the pages, which is fine, but then the book doesn't teach any good tricks...so the arrogance becomes a little annoying. To be honest, I thumbed through it four times after receiving it from Amazon and I didn't find any good info it (i.e. nothing about it really grabbed me) and I haven't looked at it since - so take my review for whats it worth. Ultimately, It did not help me in my goal: to be a better web searcher. My advice is to just look online for web search tricks. You'll find specifically what you are looking for and it will be free. The author promises a lot - but does not deliver.
More about searching the web from a good author.......2004-11-26
As someone who lives on the wrong side of the world from the best sources of information and shopping I seem to spend a large amount of time online, and a large part of that in a search engine. Web Search Garage promises to let me `Find it faster with less junk, less hassle.'
For experienced net researchers and the search-engine savvy among us, the book may well not live up to the promise, though for a large number of `net users out there it may be just the thing. Where Calishain's previous book, Google Hacks, covered one search engine in great depth in a fairly technical way, this book covers the entire topic of web research in a more friendly manner and language, leaving out the more technical topics of APIs and programming interfaces to spend more time covering advanced search syntaxes and off-the-beaten path search engines and directories.
Calishain has for quite a while written well-researched, informative articles on search engines and research for her weekly newsletter and website ResearchBuzz and the time she has spent on the topic and writing experience have informed this volume. She starts out with the absolute basics, the difference between a search engine (Google) and a searchable subject index (Yahoo) before going on to cover how to get the best out of each.
The book also covers a wide range of search related topics such as finding jobs, local information, multimedia or information about people and Genealogy. Almanacs, dictionaries and encyclopedia get covered. It's hard to think of something missing. Calishain has also taken a great deal of care with her topics. In the section on searching for drugs and medical information, for example, she stresses checking the reliability of your sources.
If you visit Calishain's site for the book at Web Search Garage (which redirects to the book's page at her ResearchBuzz site) there is a link to the table of contents and an example chapter. She also has two `freebie' articles, `Four Things Yahoo Can Do that Google Can't' and `Seven Ways to Save Time Searching' that are further good examples of her writing and the usefulness of the content. She also has an offer for a free six-month subscription to ResearchBuzzExtra, her paid extension to ResearchBuzz.
This volume has gone for breadth instead of depth. That, and the low starting point should make it an ideal beginners book. Since I had on hand my daughter Jessica (a slightly tech-savvy twelve-year-old with a brand-new broadband connection), I lent her my copy of the book. The response:
"This book is absolutely fantastic and I love it to death! I loved how Tara writes about Google and Yahoo and also about smaller search engines. By reading this book you find out how to find the exact information that you want. Also there are many websites in this book that are very helpful. To make the most of them I wrote them down then later checked them out on the internet. There are heaps of helpful sites for kids and heaps for all ages. Sites for fun and sites for information. I love that it is written as if Tara is talking to you and you are just reading instead of listening. It's a really cool book but if you are going to read it you need to know a little about searching the internet first. A really great book."
Jessica is correct about the language. Tara has written in a light, conversational style that lends itself to quick reading. At the same time either the writing or the editing has been quite tight, the information is packed in. This is a book that needs, indeed deserves, a second read.
The perfect book for the average web user who wants to improve his research skills. I'd put this one in the Christmas stocking for all those people who are getting a new computer or a new broadband connection. That's not to say that the more technical savvy will find nothing in this book, so if you give a copy to someone, either read it first or borrow it back -- you may find it worth enough to get your own copy.
Clean Out Your Google Garage.......2004-11-13
Feeling Googled out with nowhere to turn? Open to page one of Tara Calishan's Web Search Garage and you will breath a sigh of relief. This book exposes a world of resources beyond Google and within it. Calishan breaks down search engines and browsers into categories and explains when and how to use them.
If you're tech-savy, you'll follow several of the more complicated sections such as "optimizing your browser for security." But even if you lean to pen and paper like me, Web Search Garage will teach you shortcuts to finding what you're looking for on the Internet.
The Elements, Principles and Examples of Web Searching.......2004-11-05
How many of us browse and search the web for living? Tara Calishain does, and has been doing this for ten years now. Then, it should come as no surprise that she is able, in this fine new book, to summarize the web searching wisdom she has gathered over the years and conceptualize something that by its nature goes against simple hierarchies.
The book covers...
Part I: The Elements of Web Searching:
- search engines
- directories
- toolbars and other browser gadgets
Part II: The Principles of Web Searching (I found this to be a very refreshing view on the subject -- combining the abstract with the examples):
- the principle of unique language (how the language of the query influences the results)
- the principle of the reinvented wheel (communities, usenet, etc.)
- the principle of onions (imaging pealing those layers and finding deeper and deeper information)
- the principle of nicknames (my last name changed since I got married; guess what, so did the results when searching for those name variations)
- the principle of every scrap (how to refine your searches based on the previous results)
- the principles of mass similar (extending the name searches into the branding world)
- the principle of the world beyond (bringing in the experts)
- the principle of the expanding web (as if you didn't know the universe and its projection on the web is ever expanding)
- the principle of applied power (special syntaxes for the major search engines and the precision they bring)
- the principle of salt grains (whom can you trust on the web?)
I am not sure I would have named those principles the way they are in the book but I trust Tara and her editor had a reason to pick those chapter titles.
Next comes Part III: Searching The Web with a special focus on news searching, job searching and local search. Tara takes your hand and leads you to places you (or at least I) never knew they existed on the web.
Part IV, Searching for Multimedia (images and augio, what about video?), Part V: Searching for People (including genealogy research online), Part VI: Consumer Searching (product information with special emphasis on drugs and medical information and kid-safe searching), all round up a very thorough book with more helpful tips than you can absorb for days.
Last but not least, a book focussed almost entirely on non-geeks offers a chapter on "technical support", and concludes with international information search. I would love to see this last topic expanded into a book of its own, and maybe one day such a project will see the light. For now, let's be grateful to Tara Calishain and Eben Hewitt, the Garage series editor at Prentice Hall PTR, for taking a pragmatic approach to knowledge sharing and bringing a needed book by a thoughtful author to an eager audience.
I highly recommend this book to anyone who wants to expand their understanding and use of the vast ocean of knowledge called the World Wide Web.
Web Search Garage.......2004-10-09
No matter what your level of Internet experience, this book will teach you something. The Google section alone contains many gems but the book goes on to describe several other search engines, some obscure and some well kwnown. The author also covers browsers, plug-ins and many other topics not traditionally covered in search engine books. "Web Search Garage" is written in a very friendly and easy to read style that doesn't get bogged down undefined terminology and every step is explained clearly.
This book basically has something for everyone and I promise you won't read this book without learning something new.
Average customer rating:
- Buy this book! It's excellent
- Please Please don't buy this book
|
Create Web Content That Sells! Wow Your Market With Writing Strategies, Search Engine Hints, and Graphic Tips That Work
Renee E. Kennedy , and
Kent Terry
Manufacturer: Universal Publishers
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ASIN: 1581126263 |
Book Description
Are you ready to build an effective Web site that sells? One that brings in serious prospects? Then Create Web Content That Sells! is for you. It's a tutorial about writing effectively for Web visitors, creating a useable site structure, getting a marketing mind-set, and choosing practical graphics for your Web site.
Whether your site sells wrenches to left-handed mechanics, offers landscaping services, or strives to cultivate loyalty in the hearts of your existing customers, the basic tenet of great Web content is universal: speak to your audience. And Create Web Content That Sells! shows you how to get down and dirty, one-to-one, with your audience, through writing, structure, and graphics.
Small business people need every edge they can get, so we designed our marketing section to fit this need. Plus, anyone involved in content development will find the writing section extremely valuable.
You've found the ideal book if you want a site that will: 1. Sell products. 2. Sell services. 3. Brand your product or business. 4. Improve your image. 5. Make every point clear and concise. 6. Publish your writing or art work.
Customer Reviews:
Buy this book! It's excellent.......2005-10-10
This book presents down-to-earth information that is needed by anyone who is designing a web site for their business, and wants to present as professional a web site as possible. Every page is packed with information that is of immediate use. Web site design is complex, but because this book presents its information in easy to learn chunks, designing a web site that sells is far easier than it would otherwise be.
Please Please don't buy this book.......2005-07-22
This book is horrible. I was very very disappointed. This book does not live up to the title at all. Don't waste your time or money.
Books:
- Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- SPIN Selling
- SPIN Selling
- Starting an Online Business For Dummies, 4th Edition
- Starting an Online Business For Dummies, 4th Edition
- Strategic Brand Management, Second Edition
Books Index
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