Book Description
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Customer Reviews:
very good - lots of examples.......2007-01-19
the Core Strategic Vision approach for determining strategy is interesting, and is a good framework to develop a realistic vision.
The boundaries test to determine whether your vision will deliver what you expect (it forces you to expect something!) is something companies can't forget.
And the vision of a set of product's as not only one offering, but as one containing a platform and its pre-planned offerings, with pricing strategy, is essential to get profits for a long time.
It is full with examples, specially from the software arena. Recommended.
Comprehensive coverage.......2006-03-12
This book offers a study of the strategic options for high tech firms. The coverage is wide and detailed. This is a great book.
A first approach to Product Strategy.......2006-01-31
A big number of business examples, and good explanation of concepts. A deeper vision could be found in another books about this subject, so in my oppinion this book could be a good starting point, not recomended for advanced IT product managers.
targeted for core products at large companies.......2004-05-22
I love this book: the concept of a "vector" for product
development is a terrific way to think about competition.
IMHO, this book is a must-read for all product managers,
product marketers and people involved in strategic decisions,
i.e. all senior executives.
That said, speaking as a five-time startup engineer, the advice
and examples in this book seem geared towards the core product
lines in larger companies, where you can credibly talk about
"two years from now" as opposed to wondering if you'll even be
in business, which is also the problem for new product lines at
large companies. The experience for the book comes from the
PRTM consulting firm, which was made famous for their work with
parallel product development at Intel. We hired them in the
early days at Inktomi, and found mixed success with their
process because we were terrified of immediate failure, and
they wanted to talk about version 3. Obviously, there's a
successful middle ground because Inktomi was a huge success in
the short term, but ultimately lost its strategic direction.
watch out cost to implement in ur office before do it.......2003-12-05
For example, author addressed the benefits to have a product platform strategy are focusing managemnet on key decision at the right time;enabling products to be deployed rapidly and consistently; encouraging a longer-term view of product strategy; leveraging significant operational efficiencies; helping management anticipate replacing a major product platform.
However, he may forget to remind readers that these require cost before enjoying the benefits, such as you need to hire a new tier of middle management if you company is too small to afford before; to establish the new channel capabilities to justify the investment on the platform bcz to access new markets; the IT system to calculate operation efficiencies such as engineering head count, material cost, and supply chain cost is also not cheap if you only have the option to use turn-key solution.....
It may be reasonable to equip product platform strategy only when benefits are greater than costs.
Book Description
A practical, hands-on primer on helping schools and families work better together to improve children's education.
Countless studies demonstrate that students with parents actively involved in their education at home and school are more likely to earn higher grades and test scores, enroll in higher-level programs, graduate from high school, and go on to post-secondary education. Beyond the Bake Sale shows how to form these essential partnerships and how to make them work.
First published by the National Committee for Citizens in Education in 1986, Beyond the Bake Sale went on to sell more than 50,000 copies in nine editions. Packed with tips from principals and teachers, checklists, and an invaluable resource section, this updated and substantially expanded edition reveals how to build strong collaborative relationships and offers practical advice for improving interactions between parents and teachers, from insuring that PTA groups are constructive and inclusive to navigating the complex issues surrounding diversity in the classroom.
Written with candor, clarity, and humor, Beyond the Bake Sale is essential reading for teachers, parents on the front lines in public schools, and administrators and policy makers at all levels.
Includes answers to these questions:
• What is a family-school partnership supposed to look like?
• How can schools and families build trust instead of blaming each other?
• How can involving parents help raise students' test scores?
• How can teachers relate to families who don't share their culture and values?
Customer Reviews:
Demonstrating how to move research to practice.......2007-06-25
I will not be surprised when Beyond the Bake Sale becomes referenced as the quintessential book on parent participation. The book not only takes a widely researched topic and presents it in an organized, easy to read format, it also reads like a how-to book rather than a textbook, making the topic much more approachable.
Beyond the Bake Sale became a resource to me and participants in a recent study I did with parents of children who have disabilities, educators, and school leaders. During the study participants worked to discover parent participation techniques that would open doors to both parents of children with disabilities and educators within their schools. At the end of the study, I was able to provide each participant with a copy of this book along with a list of suggested pages that fit the needs of each individual school site. The participants were overjoyed to receive the book and many (both parents and educators) have already e-mailed me saying they appreciate the way the book presents the information. Based on the feedback of others and my own reading, Beyond the Bake Sale is not only informative, it is inspirational.
Fantastic resource.......2007-03-28
No more excuses for not engaging parents in their children's education! This book provides essential information for every educational leader, teacher, or parent who wants to break down the barriers to parent involvement. Every page is a gem, filled with valuable insights and clear strategies.
It couldn't be any better.......2007-03-19
This is the book I have been waiting for! If I could give it 6 stars, I would. Six years ago I attended a workshop on parent involvement with Don Davies and Karen Mapp as presenters and it changed my life. Since then I have been working in my children's schools and in the community to establish home/school /community partnerships. Over the years I have collected three files drawers full of materials, one full shelf of books and another full shelf of binders filled with things I downloaded from the internet. I've read it all and I will tell you that this book represents the very best of it in one concise, easy-to-read, and easy-to-follow volume.
It's all here: the research(presented in an approachable manner), background on the implications of No Child Left Behind on how schools must interact with parents, case studies, tools for evaluating where you are, instructions for creating action research teams( which I have used with great success), a section on the value of parents in the arena of advocating for school improvement, and a comprehensive list of resources which are accessible to anyone with a computer and a desire to improve their schools.
I never read Anne Henderson's first Bake Sale book, but I did have the opportunity to see her speak. Her depth of knowledge in this area is incredible and her ability to make the information accessible to her audience is exceptional. All of that comes through in this book. If you want better parent involvement in your schools, start by reading this book.
Should be required reading..........2007-02-22
This is the book I've been looking for since my daughter entered the public school system a year and a half ago! As an active and involved parent, I was eager to get involved at her school. I volunteered regularly in her classroom, I attended all her events (those in the classroom and those that were school-wide.) I joined PTO and attended meetings regularly. I served on planning committees and contributed to fund-raisers. Still, I lacked a way in to what seemed like a very tight system of parents and teachers working together. I felt as though I didn't have enough experience to know what was approriate to talk about where and when. I didn't have the confidence (even after being a teacher myself for five years) to ask the questions I wanted to ask about the way our school worked.
The transition to first grade was not a smooth one for our family. My daughter's teacher was a first-year teacher and lacked the experience she needed to keep the lines of parent-teacher communication wide open. Our concerns snowballed quickly and we were ready to pull our daughter out of the school system and look for alternatives when I found this book.
This book presents advice, tips, and plans for teachers, parents, and administrators to begin working towards collaboration and cooperation in the school setting. Our children can only benefit from having more people on their teams! I want to be recognized as an important member of my daughter's team. This book has given me tips on ways to get my daughter's school to see me that way (beyond the basics I was already doing.) I found the list of questions to ask at conferences or in meetings to be particularly helpful as ways in to a conversation with my daughter's teacher even when nothing is going wrong.
My experience has been that teachers and administrators all say the same thing. They know that family involvement is integral to student success and they urge parents to get involved. However, when it comes down to the actual work of providing those opportunities many teachers fall short.
I am meeting with our principal next week and I plan to bring this book as a donation to the school. I hope the administrators will pass the title along to the other teachers and staff at our school. I will bring another copy to the next PTO meeting, and hopefully we will start to work towards change from there. I want to give this book to every parent I know! One parent, teacher, principal--one school at a time--that is how we will transform.
Book Description
Designing the Customer-Centric Organization offers todayâs business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-level- and it shows how to ascertain the appropriate level for a particular institution. Once the groundwork has been established, the author offers guidance for the process of implementing a customer-centric system throughout an organization. Designing the Customer-Centric Organization includes vital information about structure, management processes, reward and management systems, and people practices.
Download Description
"Designing the Customer-Centric Organization offers today's business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-level- and it shows how to ascertain the appropriate level for a particular institution. Once the groundwork has been established, the author offers guidance for the process of implementing a customer-centric system throughout an organization. Designing the Customer-Centric Organization includes vital information about structure, management processes, reward and management systems, and people practices.
Customer Reviews:
Very useful in real time organization design.......2007-08-11
I've been using Jay Galbraith's principles in making organization designs for major clients with great effectiveness. This book is very practical.
Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process .......2007-01-18
Es un libro excelente, me parece muy bueno el contenido, sin embargo lamento decirles que llego un poco maltratado, por lo que en lo subsecuente espero pongan mas cuidado en este aspecto
It's all in the first 25 pages!.......2007-01-14
I was very excited when I came across this particular book. This was exactly the right book - looking at the title - coming at the right moment for me. I could use it to help me work through a current problem!
Maybe my expectations were too high, but I dived into it with a passion. The introduction was insightful and right on target. This is terrific! Chapter 1; Surviving the Customer Revolution, was as good a review of this topic as I've read anywhere. It succeeded in defining what a customer centric organisation could look like and brought some real clarity to this part of the puzzle. If you've ever tried to explain the difference between a traditional product centric company and a customer centric one then you'll know what I mean.
Chapter 2 though, How Much Is Enough, was the beginning of the decline. The author attempts to define different levels of customer centricity necessary for your company and, for me, falls foul of too much detail and too much process - clearly reflective of the authors' obvious expertise and familiarity with organisational design. From there on it continued to be a struggle for me. The case studies were terrific and there was some real insight, but the solutions were too formulaic and linear to be of real value.
I came away from the book concerned that I'd missed something. I thought that customers would drive what level of customisation would be required in order to deliver value, and thereby improve business performance. Perhaps I was wrong!
Was I disappointed? Not at all. Worth reading even if the best is right up front!
COMPREHENSIVE, IN-DEPTH, THOUGHTFUL BOOK!.......2006-01-16
In contrast to product-centric, a customer-centric firm must be organized around the customer. This means going further than "customer focused" initiatives. This comprehensive, in-depth and thoughtful book begins by exploring the structures and philosophy involved in being customer-centric. Galbraith then details the different types of customer relationship strategies, following which he offers a guide to determining the level of customer-centricity (three levels are proposed) that would best serve the reader's company. The specific elements for achieving each of the three levels, from lightest to most intensive, are presented, along with guidelines for implementing actions ("solution strategy") required. Solution strategies vary by scale and scope, depending on the intensity of customer-centricity needed.
In all, the book delves into ways that organizations can design their strategy, structure, and processes to strengthen their position in the market and grow. Technology, with emphasis on its implementation and connectivity with customers, gets major attention. Much of the book presents engrossing cases (IBM, Proctor & Gamble, Nokia), which are extremely informative and provide a plethora of insights. This is an outstanding work in its content, organization of material, and style of writing. Very highly recommended.
Book Description
The latest edition to the Ed Schein's well-loved set of process consultation books, this new volume builds on the content of the two that precede it and explores the critical area of the helping relationship. Process Consultation Revisited focuses on the interaction between consultant and client, explaining how to achieve the healthy helping relationship so essential to effective consultation. Whether the advisor is an OD consultant, therapist, social worker, manager, parent or friend, the dynamics between advisor and advisee can be difficult to understand and manage. Drawing on over 40 years of experience as a consultant, Schein creates a general theory and methodology of helping that will enable a diverse group of readers to navigate the helping process successfully.
Customer Reviews:
SHEIN SHINES ON.......2007-10-02
This little book is a gem. Always was and always will be.
Take off a weekend. Turn off the phone. Shut your email.
Take a big notebook and an big fat easy to-handle pen
and refurbish you mind gears.
A month or two later do the same with Career Anchors: Participant Workbook (Pfeiffer Essential Resources for Training and HR Professionals)
Shien shines on.. and so will you after letting his special sanity into your neurology. At One Big Idea Consulting Limited NZ Schein is always on our 100-Day Action Projects menu. Nutritional Food for thought as well as organisation processing.
Consulting Process, NOT Process Consulting.......2007-08-07
Just to clarify, this is a book on the consulting process, not a book about process consulting. The title and description of the book are misleading. Consulting Process (this book) discusses how to go about the activities of consulting, while Process Consulting is the field of consulting covering business process analysis and design.
Power Piece of Writing.......2007-03-17
I thought this book was fantastic. It was so great to sit down and read almost the entire book in one setting. I took the entire Martin Luther King holiday and devoted it to this book with amazing results.
Not only was it refreshing to read such a small (but powerful) book, but I loved the authors avid use of short, paragraphs, acronyms (examples: p-c, OD, etc.) as well as, bulleted and numbered items. I thought this worked really well for providing the reader with vast information in an easy to read and understand format.
It was interesting that the books author; Edgar Schein, spent quite an amount of time in the book describing process consultation and the role it plays in organizational development by outlining his own experience. By utilizing this form of writing I was able to pull together ample information from both the concepts outlined in the book and practical application of them.
I really enjoyed Chapter Fours section entitled; Types of Coping Responses to Emotional Issues. After reading through the three basics kinds of coping patterns observed; I began seeking out indviduals in my work environment who fit particular patterns.
It was interesting to read that once individuals within a group open the lines of communication they can determine whether or not sharing personal feelings regarding other group members and work might be effective.
Within Chapter Seven, the thing that caught my eye was the author's avid use of powerful words to grasp the readers attention; such as; trust subordinates, professionalism, ambivalent, total leader and total group.
Schein shines in his succint and clear consulting book.......2007-03-09
The book has pragmatic information that can be applied, and explains enough theory for anyone to understand where the consulting model is coming from. Well written by a leader in organizational development.
A Book That Works.......2006-08-27
This book is a "must have" for anyone who works with individuals in a coaching role.
Book Description
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need
No matter what type of nonprofit service you provide and regardless of the size of your organization, you need marketing strategies and techniques to maximize your effectiveness. The right marketing campaign can help you get the word out to those who need your services most, woo donors, and expand your influence in the community. And now, Successful Marketing Strategies for Nonprofit Organizations shows you how.
Nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. With the help of dozens of anecdotes and real-life case studies, he shows you:
- Techniques for analyzing your market and developing a comprehensive marketing plan
- Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility
- Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization
- Examples of how nonprofits across North America have used the strategies described in this book to grow bigger and better than ever
Are you about to launch a new marketing program? Do you need to breathe new life into your existing marketing department? In either case, Successful Marketing Strategies for Nonprofit Organizations gives you the tools, the know-how, and the confidence you need to succeed.
Customer Reviews:
Not For Everyday Reading, But Your Bookshelf Better Have One.......2001-10-20
As part of my enriching my knowledge of managing non-profits, I have just finished this book. Not a very exciting read from the entertainment standpoint, but the content, there's the rub. There is so much to absorb from this book, it's exciting to be exposed to all the information. Thus, the need to keep reading it (and the 5 stars).
There will. be no hints to the specific content of this book, you'll get to be surprised when you read it. Contained in this book though are a variety of Marketing Strategies for the non-profit department manager. The Chief Executive should also read this book and be enlightened to the challenges that face a Marketing Department. There are many lessons for all non-profit managers here, and the fact that everyone needs to be a Marketer may be the most important.
The writing style is short, but direct. No florid language, but smooth direction with vital information in each and every paragraph. there are many examples of charts and study questions, facts and figures. It's not the ultimate how-to book on how to run a marketing campaign, but damn near. The materials are thought provoking and clear, challenging and easy to comprehend. When I finished, I felt like I had learnt a lot, and I'm ready to go out a prove it!!
If marketing is somehow in your future, then make this book a #1 of #2 (with the Kotler book) purchase. Read and absorb, or refer to occasionally. Just remember, you better have had exposure to it, because your competitor might have.
Average customer rating:
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How to Write a Marketing Plan for Health Care Organizations
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Essentials of Health Care Marketing
ASIN: 0866564500 |
Book Description
Based entirely on research from peer-reviewed journals and randomized controlled trials,
The Sixty-Second Motivator is an easily read story that reveals practical motivational techniques. In less than 100 pages, readers will have the necessary tools to enable them to motivate themselves or others. A handy worksheet is also included which guides the reader through the motivational process.
Customer Reviews:
Sixty Second Motivator.......2007-09-19
This is a great little book. It is written in a light style that makes it easy to read and digest the principles that Jim spells out. If you have ever tried to make a change and been unsuccessful in accomplishing your goal this little book will help you to understand why you failed and how you can increase your chance of success. I found it to be helpful both with my own personal goals and in better understanding what may help to motivate my clients to achieve their stated goals.
It Really Works!.......2007-08-08
Forget the motivational seminars, DVDs, and CDs. This little book has more insights into motivation than anything else I have seen! No hype here.
The author has taken complex concepts and made them easy to understand in an entertaining way. I use the practical tips not only to motivate my patients, but also to motivate myself!
The Sixty-Second Motivator- Book Review.......2007-06-12
Both my husband and I enjoyed this book a lot. We found it to be a neat, well organized little book written in an easy-to-understand, straight-forward style that is genuinely enjoyable while at the same time providing valuable insights about why we do or do not do things. While we found it quite analytical about key factors concerning motivation, the book didn't make us feel intimidated or "preached at". The tone of the book came across to us as friendly, low-key, very helpful, analytical and a valuable "keeper" to refer to in life's future situations.
Excellent read!!.......2007-03-08
This is an excellent read and one book you will finish reading. They say that most poeople don't finish books they buy, but this one is soo relevant to our lives that you will want to read it cover to cover several times! Keeping it in my day planner for a random quick read infusion throughout the day helps keep me on track!!
The missing link!.......2006-09-19
Having read Jim Johnson's No Beach No Zone weight loss book, I knew WHAT to do, plain and simple, and WHY it was important. So why wasn't I doing what the book laid out as a proven plan for weight loss? It's all about motivation. There's even a chapter on motivation in his weight loss book - but this book takes it one step further, into the science of motivation. Personally I think both books dovetail into one another well, especially if your lack of motivation happens to be in the field of losing weight. The science of how to lose weight permanently, and the science of motivating yourself to do anything. Once again, this is all based on research and not what one guy thinks.
One of the best surprises about this book is the way it is written. Without giving away too much, I can tell you that this book is more of a story than a collection of facts, and reads almost like a mystery. One thing's for sure, it's extremely engaging. I read the whole think in one sitting; the research and strategy don't take volumes to explain or lay out. I'm not one to read huge volumes, and Jim Johnson always makes a concise read devoid of medical mumbo-jumbo. The actual motivation chart takes up one page and really makes you think about what makes your own self "tick". The only excuse for not getting motivated is if you aren't willing to give up one hour of your time, and a little more time spent thinking straight.
Book Description
A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.
Other titles in the Mission-Based Management® Series
Mission-Based Management: Leading Your Not-for-Profit into the 21st Century
Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager's and board member's guide to not-for-profits-quite laudable in that it's eminently readable and downright enjoyable."
Financial Empowerment: More Money for More Mission
Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. This second volume of the widely respected Mission-Based Management® Series outlines a not-for-profit organization's plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining the financial options that are available, and implementing an empowered budget process.
Customer Reviews:
Wide and shallow.......2007-01-10
This book is I suspect a really good introduction to what marketing is really all about for an individual or organisation who haven't had significant access to marketing experience or education. Of course it would be fair to say that this lack of knowledge seems to be more highly concentrated in the non-profit sector - so this book definitely has its role.
However if you have even a small amount of genuine non-profit marketing know-how this book might be a tad frustrating. The book covers everything in the traditional marketing portfolio but in no great depth and then attempts to cover other disciplines such as change management. Too much with no real depth.
While "branding" can be misunderstood and a bit trendy at times, this book does not mention it - except with a reference to brand loyalty in a case study on page 56. A genuinely useful marketing book has to at least take a look at branding - if only to define "brand" and dispel rumours.
The assertion that you can print your own high quality marketing materials in-house is highly debatable - in colour, sure, to a commercial standard in large cost-effective volumes - not normally! Again a fairly light over easy approach to something that is a bit more complex than the author gives credit for.
So if you want a book to make you really think and make you wrestle with ideas do not buy this book. Instead it is a broad brush, relatively simplistic approach by an author who seems able to be able to write numerous non-profit books but doesn't appear to have the requisite depth and expertise to really challenge the discerning marketing practitioner.
I wish that I had written Mission-Based Marketing.......2005-07-26
I wish that I had written "Mission-Based Marketing," Consultant Peter Brinckerhoff's smart, well-written book. Certainly the title is terrific, underscoring as it does that the only effective marketing a nonprofit can do is mission-based. But more than that Brinckerhoff has written a basic book on marketing that nonetheless propounds some very advanced views.
"Mission-Based Marketing," along with its companion workbook "Mission-Based Marketing: An Organizational Development Workbook," is largely a book for the reluctant and the novice nonprofit marketer, his board or staff. There's a lot of handholding here, including lengthy treatises on the subjects of `competition' (it's ultimately good, he says) and `flexibility' (it's even better). By the same token, "Mission-Based" is conspicuously free of basic marketing concepts like "four Ps." There's little of substance on pricing theory, and nothing much on branding, a pet subject of most for-profit marketing mavens.
Instead, Brinckerhoff starts by laying out in plain-spoken English why nonprofits who may have thought of marketing as `sales' and thereby unsavory, have to get past that idea. He calls such thinking the "non-profit marketing disability." It stems, he says, from knowing what your constituents "need" and caring little about what they "want;" filling wants being the defining and thereby unsavory element of for-profit marketing. But Brinckerhoff easily dispatches the non-profit marketing disability before the twentieth page. For that matter, he takes the starch out of the taint of sales while he's at it.
Imagine a would-be client at a treatment facility dangerous to herself or others, he suggests. The client needs treatment, but she doesn't want it. Since she's an adult, you can't force her into treatment. But you can market to her, in this case `sell' her on treatment. "The job of the mission-based marketer is to make the person want what they need," he says. Ergo, "good marketing is good mission." Nice!
Even with all the handholding, there's still plenty relevant here for more sophisticated mission-based marketers, especially the chapters on customer service and marketing planning.
But it's a testament to the value and validity of this book that I finished "Mission-Based Marketing" along the same time I was reading an issue of "Marketing Management," a magazine published by the American Marketing Association, and I found them markedly similar. Several scholar-members of the AMA have proposed changing the product-centric four Ps marketing mix to the customer-centric "SIVA," [solutions, information, value and access]. This is cutting-edge thinking from the leading lights of world's largest marketing membership group, and it mirrors in broad strokes Brinckerhoff's central themes.
I have quibbles, but they're minor. In chapter five on the marketing cycle, he takes his 6-part customer-centric approach, so similar to SIVA, out for a trot. The second stage "market inquiry" or "what do your markets really want?" presumes that you can actually discover what your markets really want. While Brinckerhoff soundly recommends "asking, asking, listening" it's not necessarily a given that you can discover what your customer wants simply by asking them. The customer may not know, or be able to articulate what he wants. And not all marketers or market researchers are capable of parsing out those hidden wants, either.
Plus, any customer-centric approach in not-for-profit or for-profit marketing runs the risk of being merely reactive; of not innovating. No focus group ever suggested the original Sony Walkman, for instance. Instead, it was birthed from the minds of engineers who knew what was possible, and sold by marketers who knew how to make people want something they never conceived of.
Mission-Based Marketing is well-wrought book, an excellent resource, and a terrific addition to any mission-based marketer's library.
Great Guide for Boards and Staffs.......2004-12-07
Peter Brinckerhoff has written a great book for anyone interested in making their organization more responsive and relevant to its community.
"Marketing" is often a dirty word in the nonprofit community, since it conjures up images of carnival hucksters and hard-sell advertising campaigns. Of course, PR and advertising are important to nonprofits, and these activities are part of a mission-based, customer-focused nonprofit's marketing plan. Brinckerhoff has identified six steps in the nonprofit marketing cycle: 1) market definition and redefinition; 2) market inquiry; 3) service design & innovation; 4) setting your price; 5) promotion & distribution; and 6) evaluation.
Nonprofits suffer from a unique "marketing disability" that inhibits their ability to reinvent themselves in a customer-focused way. Brinckerhoff explains that marketing is about meeting customer wants, not customer needs. Nonprofits, their staffs, boards, and donors/funders, often believe that wants are largely irrelevant -- nonprofits are designed to address clients' needs and gaps in services.
Such thinking not only dulls the senses to client satisfaction, it also leads to thinking of donors and other potential funders (government contracts, grants, regulators, etc.) as adversaries rather than as customers.
Nonprofits are becoming larger, more sophisticated, more "professional," and increasingly competitive. Brinckerhoff asserts that the days of a nonprofit's monopoly in a particular market is rapidly giving way to intrepid, marketing savvy, customer-focused competition. Organizations slow to respond to changing markets are likely to find themselves under increased stress and decreasing clientele and funding support.
The book is an excellent resource for boards as a strategic planning aid and for executives and staffs as an operational tool, complete with checklists and tables to aid each step in the marketing cycle. As important as these procedural tools are, the real contribution of this book is to encourage all in the nonprofit sector to think about marketing as an integral part of overall strategy and operations. Small, incremental changes will, over time, cause great systemic change and improvement in a nonprofit. This book helps one develop the "marketing eye" that will open the opportunity for such changes.
Excited again!.......2000-04-06
Mission-Based Marketing by Peter Brinckerhoff is a terrific example of one of those "helper" books. It does more than "help" me. It helps organizations look at their marketing programs, their missions, their customers and their staffs. It is very easy to read and very well organized with plenty of concrete examples and case histories. In fact, the examples were the biggest aspect of the book from which I was able to learn principles that Brinckerhoff was trying to teach. After reading this book the reader will have basic principles and concrete ways to write a marketing plan and to carry it out for a successful business. Although it is intended for not-for-profits it can easily be utilized by any business.
Book Description
•Addresses the connection between branding and fund-raising
• There are 1.6 million nonprofits in the United States. Stand out from the crowd!
Branding for Nonprofits provides the processes, tools, and thinking needed to brand to rebrand. Author D.K. Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctive, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice.
Customer Reviews:
A wonderful book that will help you create a sound business plan or fix an unsound one!.......2007-09-02
What a gem of a book. I just loved it. While it is clearly written for executive directors, development directors, and board members of nonprofits to read to learn about branding their nonprofit organizations, I think the book is just as applicable to small and large for-profits. I highly recommend this book to anyone who has a nonprofit or business and needs to have a brand identity that potential users, members, donors, customers, or clients can embrace. The book has the following 12 chapters:
1. What's that branding buzz I hear?
2. Anatomy of a Design Brief
3. The roles and responsibilities of the branding team
4. Getting the team ready to birth the brand
5. What designers do and how they do it
6. The design process
7. Arriving at a new brand identiy that everyone can embrace
8. From inspiration to implementation
9. Implementing your new brand
10. Storytelling and the brand
11. Management, staff, and branding
12. On the evolution of branding
This book is very well written and so well organized. It was an incredibly easy read and jam-packed with so much wonderful information. In the Appendix there is a sample branding guide, a sample graphic standards guide, and two sample PPT presentations on branding. They significantly add to the value of the book. And there is also a "Brand Glossary" included.
What I got from this book is that you can put together a sound business plan, and you can provide a wonderful service or product, but you also must seriously think about packaging your nonprofit or business so it can be effectively marketed. And if you follow the steps in this book to brand your nonprofit or business and find you can't create a masterpiece of a brand, then you will discover that you probably don't have a sound business plan or that you don't really provide a wonderful service or product. If you understand what I am saying here, then you will understand how simply marvelous this book is and how helpful it can be to tweeking your idea for an enitity or improving upon your existing going concern. 5 stars!
Illustrious Delivery: Theory to Practice for Branding.......2007-07-13
This thin book delivers its clear message about branding that works by providing memorable illustrations of famous and emerging organizations that have broken the code.
With examples surrounded by principles and organized guidelines, the reader will know exactly how to proceed in tackling such an important responsibility.
I purchased copies for eight people on our team assigned to re-brand a 92-year old noble organization. DK Holland's book has illuminated our way to a very successful outcome.
I highly recommend reading this book. It also provides a great lesson for how to organize complex ideas and information.
Sheila King
Sheila King Public Relations in Chicago
Don't Brand Yet! Stop Right Now and Buy This Book First!.......2006-05-21
This is an awesome book to read as you begin to plan how to communicate the identity of your organization! I like the line on page 2: "Cowboys all know you can't brand nuthin' till you tie three of its legs together, slam it to the ground, and sedate it." (Quote from Bart Crosby, Brand Designer) I agree, you have to master the subject--fully understand it to really brand it.
Holland writes (page 21), "Unfortunately, many nonprofits are too quick to hand the organization's branding over to an outside consultant and assume a reactive rather than proactive approach to the process. Worse than that, many consultants who work with nonprofits skip the design brief altogether. How can consultants possibly tell your story without you? They answer is they can't--and trying to do so often leads to unwelcome consequences, not the least of which is the possibility that your organization will have to live with an ineffective, half-baked brand,"
The book makes the case that we shouldn't design our brands without really understanding the entire organization and her target audiences. I wish more church graphic designers would take this advice and learn about ministry more before they start whipping out the stock images and funky-rock-and-roll designs. The book shows practical examples of branded collateral, etc. You need this book even if you are not a designer or in charge of the brand management of your organization!
Average customer rating:
- There's a customer born every minute
- A "Must Read"
- Got 10X the Cost of Book in FREE Advertising in 48 hours!
- Guaranteed Success in Business
- Value Beyond Belief - I can't believe I got this for $15 (Barnum Would Love It)
|
There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire TodayGuaranteed!
Joe Vitale
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
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Book Description
Praise for THERE'S A CUSTOMER BORN EVERY MINUTE
"Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery."
—Alan Abel, media hoaxer, author, consultantand lecturer on "Using Your Wits to Win"
"If you're going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them 'rings of power') and shows how you can apply them in a way that will open your eyes and stretch your imagination. There's a lot of money-making and fun wisdom here."
—Joseph Sugarman, Chairman, BluBlocker Corporation
"Finally someone does it!!! Joe Vitale reveals the REAL P.T. Barnum! Vitale highlights the outrageously astute marketing of Barnum. Barnum's driving belief certainly was that there IS a customer 'born' every minute. You will glean a number of useful 'new' marketing ideas that you can instantly use in your business. And you will learn about one of the savviest marketers of a time gone by. Fun, exciting, insightful, and packed with ideas! Genius!"
—Kevin Hogan, author of The Science of Influence and The Psychology of Persuasion
"I love this book. If you'd like to know the real story about one of the most fascinating characters in American history, told by a master storyteller (and the person who probably knows more about him than anyone else), read this book. Barnum is not the guy portrayed by the legend attached to his name. He is much, much more, and Vitale tells his story with the can't-put-it-down passion and excitement he's become so well known for."
—Bill Harris, President, Centerpointe Research Institute
Customer Reviews:
There's a customer born every minute.......2007-10-15
This was a good book through most of the context got alittle long winded in some parts, and was too much pertaining to the 1800's. Just not as much relating to current times as I was looking for.
A "Must Read".......2007-09-05
This book was a great adventure to read and re-read for me. The business principles used by P.T. Barnum over 100 years ago are still very much applicable and appropriate for today. Keeping his (Barnum) focus and positive attitude in the face of adversity gave me pause to reflect on my own business experiences and challenges. Joe Vitale did an excellent job of researching and presenting the material. I highly recommend this book.
Got 10X the Cost of Book in FREE Advertising in 48 hours!.......2007-04-14
I have to admit, while I've read reviews that made incredible claims about the results people have experienced in short periods of time, I'd never had that experience myself...until now.
Less than 48 hours after having received my book, I had used just one of the many methods to get over $300 worth of FREE advertising. Is this a fluke? Hardly. Because of the win/win situation this method creates, it can be used successfully day after day. I'm certain I'll never pay for advertising again.
This book is not only chock full of useful ideas and methods for making your business or product/service BOOM, it's also an utterly fascinating read. P.T. Barnum is one of those guy's you'd have love to have met in person, and after reading Joe's book, you'll feel like you have.
Guaranteed Success in Business.......2007-01-14
From the title, Joe Vitale, shows us how Joe's customers are born every minute. Can you see the secret?
I will not miss any books from Joe. It is a must in business. Customers are critical, when you have 10 amazing "Rings of Power", Our business success is Guaranteed.
If you just delay 1 day in getting this book, you are losing 1440 customers today. Grab the book now, and stop losing customers for your business success.
Value Beyond Belief - I can't believe I got this for $15 (Barnum Would Love It).......2006-09-13
Book opinions can be pretty subjective - one person loves it, one person hates it. Who to believe?
I read a ton of books on marketing, sales, business biography, personal development, etc. In general, I try to find a few tasty morsels from each book... "one good idea" to be worth the price of the book.
Reading this book was like going through a buffet - with tons of great ideas, and insight into business; both in history, and how those lessons are aplicable today. In fact, I recieved a few concrete ideas which I'm acting on, which will I'm sure result in hundreds of thousands in income to me in the next couple years.
The old adage - you can lead a horse to water, but you can't make em drink is true. Joe Vitale can expose a great idea or piece of advice, but if one doesn't take action, what good is it?
For $15? good value - read the book with a pen / highligter in hand, and make notes - and take action on those ideas.
Knowledge is not power - knowledge is potential power. Action has power - so take action on the knowledge.
Books:
- Qualitative Market Research: A Comprehensive Guide
- Sales Dogs : You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad's Advisors series)
- Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)
- Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- SPIN Selling
- SPIN Selling
Books Index
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