Book Description
Author of the greatest inspirational bestseller of our time offers positive strategies for success in business and personal life. The remarkable self-help phenomenon,
The Power of Positive Thinking, plus the successful
The Positive Principle Today and
Enthusiasm Makes the Difference show why Norman Vincent Peale has helped millions of readers transform their lives and find joy and fulfillment.
Customer Reviews:
Very good book.......2007-06-06
I own the first book "Power of positive thinking". I can hardly wait to read the other two. At one point in my life I was covered with negative thinking and it drastically affected my actions and situations around me. However, using this book changed my life. I trust in God more now, have more faith in him, and I am much happier today. Also, more people started noticing and they liked the happier, more in control me. Praise God!!
Full of Stories, no real direction.......2007-03-27
The book teaches through others inspirational stories; there is no real teaching on how to have a positive attitude. I was expecting the book to give me steps on how to have a positive out look. It is also a religious book, which I didn't expect when I ordered it.
Excellent Boost!.......2007-01-05
This book is an excellent comprehensive boost for anyone who wants to welcome change and new ways of seeing their world and the issues they may have in relationships, wealth, success and life in general. I haven't finished reading it yet - but have found that even just one page a night before bed does wonders in slowly opening us up to change and positive ways of thinking. It's difficult to do in a world that bombards us at lightening speed with so many mixed positive and negative, draining messages. This is a great way to keep your feet on the ground, mind focused on the important things and even if you aren't religious to explore yourself and spirituality. Like a pocket psychotherapist ;-)
PEALE SOME OFF FOR ME!.......2006-11-18
STILL APPROPRIATE AFTER ALL THESE YEARS. I READ IT 30 YEARS AGO, NOW IT IS HELPING MY SON.
Buy it. NOW........2006-11-04
Easily the best book I've ever bought. If I could rate this book six stars, I would.
Six months ago, I decided to change my life and head for the military. I wanted to be the best and decided to try out for the Rangers, an especially ambitious goal considering my activity level was on par with most vegetables. My friends laughed at me, I bought this book.
Using this book as my motivational guide and Stew Smith's 12 Weeks to BUD/S as my exercise plan, my pushup/run/situp/swim scores absolutely shot through the roof. I have never felt motivation like I felt after reading through Norman Peale's book and if it wasn't for this purchase, I honestly believe I would have abandoned this goal and would still be miserable, sitting on my couch, and playing video games, not out getting in shape for the Rangers.
That was over six months ago now, and am heading off to basic pretty soon with my body ready and my mind motivated.
Thank you Mr. Peale even though you are probably dead, I am a very happy customer and have even bought a couple copies for my friends. The concepts in this book are the best things that have ever happened to me and have absolutely revolutionized my life.
They can revolutionize yours too. All you have to do is buy it and use it.
Book Description
The realtor's essential guide to harnessing true earning power
How to Become a Power Agent in Real Estate gives real estate agents both the powerful sales techniques and the practical management tips they need to double their income by closing more transactions. Based on the outstanding success of Darryl Davis's seminar "The POWER Program," this motivational guide utilizes POWER Principles to help the new agent as well as the experienced top producer dramatically increase listings and sales.
The book is full of Davis's surefire methods for managing the sales process, including time management for agents, prospecting for listings, handling the seller's and buyer's concerns, maintaining a winning attitude, and generating more sales in less time. He also reveals how clever use of the Web can provide a competitive edge and how the top producers work smarternot harder. Offering field-proven tools and techniques, Davis shows agents how to progress at their own pace to their own personal Next Level and accelerate their entry into Top Agent status.
Customer Reviews:
Power Agent in Real Estate Review.......2007-06-27
I'm working on my 6th year as a real estate agent and out of all the business books that I've read this one really hits the nail on the head! I started reading the book about 3 weeks ago and it already has had an effect on my business. I've been on 4 CMA presentations and came out with 4 Listings on the same day that I met with the prospects. This book gives samples of dialogues with sellers and buyers, time management advice, goal setting, servicing listings, seperating the serious buyers from the not so serious, and at the same time looking out for your clients best interest. You must read this book to succeed!
Great book for all agents.......2007-03-23
For a rookie agent, this book has reinforced many things I have heard from other agents. It has provided insights and techniques that have already been used by myself and other more experienced agents in my workplace.
New agent info.......2007-03-08
this is a good book for a new agent to read. it has the basic fundamentals needed to earn an income in our real estate industry.If you have been an agent for the past year of more and are not doing these things you better read the book.
GREAT book- worth it's weight in gold!!.......2007-02-03
I thought this book was ABSOLUTELY BRILLIANT! I recently attended a seminar with Darryl, and in person he is even better! The man is a genius! If you want to be a Top Producer- read his books, and if possible, go to his seminars- I know I'm on my way! Thanks Darryl- you're the best!! No BUTS about it!! ;)
A Must Have.......2006-05-24
Davis` book is the best I have read and I have read many. The ideas are numerous. I actually carry this book with me at all times to get inspired when I need another approach. I would suggest every serious agent purchase this book.
Book Description
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:
• Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
• Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Download Description
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Customer Reviews:
Disappointing.......2007-09-14
I was disappointed by the lack of rigorous thinking in this book.
Sure, different companies have different personalities and personality is part of the brand. We could even create our own set of Jungian archetypical brand personalities, and go about attaching them to different brands.
But now for a test. Is Coca Cola a Creator -- helping inspire its users to do great bubbly things? Is it a Caregiver -- showing care for others? Maybe it's a Ruler -- a tough competitor and long the top dog in Cola Wars? How about a Jester -- always at the center of a good time? Or just it's just the drink for Regular Guys and Gals? Look at the ads -- maybe its a Lover or at least a drink for Lovers sharing a soda with two straws? Or, how about an almost Heroic presence, again from ads? Sometimes, it has a sort of Outlaw feel (with folks like Mean Joe Greene playing Robin Hood handing a Coke to a kid). In the old days Coca Cola ads praised it both for giving energy and a calming effect -- though there's no archetype for either of those. So, maybe it is more a Magician -- think of some of those magical ads past and animated present and its ability to give both energy and calm the soul. Given Coca Cola's global ubiquity and appeal, it might well be the drink of Explorers. It might even be (given the caffeine) the energy drink for yuppie Sages? Well, it turns out (according to the authors), that Coke is clearly so successful because it's an "Innocent." The toughest competitor in the Cola Wars, a mixture of caffeine, water, and sugar, almost wizened from a century of success -- yeah, it's clearly an Innocent and that explains everything.
My point is that the book lacks any sense of rigor, proof, or science-like basis in fact. The authors do a clever job of retrofitting achetypes to brands, and several of the cases are interesting, but the whole thing appears to work better in hindsight than proven principles for brand success. One could equally well, in this reviewers opinion, talk about aligning your brand with top-rated TV shows, Tarot cards, signs of the Zodiac, or (with at least a tiny bit of science) Myers-Briggs personality types --- "proving" the case with stories about how GE, Toyota, Google, etc. etc. all fit some stellar or personality pattern.
The kernel of truth in the book is that people like their brands, products, and companies to have a predicatable, attractive, and aspirational subtext. Creating an enduring and attractive personality makes sense, at least as long as the personality remains relevant.
Speaking of personalities, what's the Jungian archetype for the Maytag repair man? Is he a Regular Guy, sidekick to a Hero, or a Jester? Is the Ultimate Driving Machine (BMW) a Hero or an Explorer . . . with maybe the 3 Series for Regular Guys and Gals with higher aspirations than Honda and Toyota owners? No doubt the authors could tell us, though I doubt their hindsight would be of much value in predicting past or future business success.
What might be of value to some readers, especially those who think Jung had the last meaningful words on human decision making, is that some structure (almost any structure, even the Yellow Pages or TV guide) can be useful in brainstorming product and brand alternatives.
Wow, a new archetype!.......2007-08-06
Amazing... discover some (partial) new knowledge of psychology for the sole purpose of manipulating and profiting from others!
While this is standard for advertising types, it would only be fair of Pearson to discuss the other core archtypes at work here: the Crook, the Scam Artist, the Amoral Profiteer. These are real archetypes, that most readers of this book are living. Make money Peason, ok, but face your shadow and dont be part of the human problem; be part of the solution.
Dry but valuable.......2007-07-28
Alright, I'll be the first to admit it; this book is not an easy read. In fact, I'd call it a slog (and I'm a readaholic who can't put down the back of a cereal box!). But, the concepts presented are worth the work. The authors explain what's so darn compelling about Apple's logo, what type of client you want to speak to, and what they need you to say to make a connection with them. Plus much, much more.
So if you're trying to get a handle on branding and figure out what will work for you, grab this book. Thankfully, although it is dry as bone, it's fairly skim-friendly. So do what I did and skip the parts that don't apply or get too boring, and just look at the handy call-out boxes of bulleted info. You'll get the meat of the book without having to work so hard.
A Brand Is Never Just A Logo.......2007-03-08
If you're in the business of building brands. positioning products and adding value to organizations, this is a must-read. Simply organized, easy to follow and full of insight and thought, this book belongs on the office desk of every one who's involved in the science and art of marketing and brand development.
Insightful.......2006-11-11
This book draws some rock-solid suggestions about how companies can build successful brands by tapping into the fables and stories that are hardwired into our DNA. Uses insightful examples and makes what could have been a pretty dry read into a book that I actually read cover to cover on a cross-country flight. That's an achievement as generally five minutes spent reading on an airplane puts me into a deep sleep.
Book Description
The Power to Get In deals with the single most common and frustrating problem for anyone who's in business, a job transition, or a move back into the work force: the problem of gaining access to the correct audience. Today, no other skill is as directly connected to your ability to earn a living as the skill of getting in to see the right people. Michael Boylan's step-by-step system, The Circle of Leverage, will help you cut through bureaucracy, identify the people you most need to see, and get in their doors. Anyone with something to sell, abilities to offer, or ideas to present will find this book invaluable.
Customer Reviews:
OK - There are better titles.......2007-07-08
This book is OK but not special. If you are a student of selling and prospecting is a big part of your job it is a decent addition to your library but something less than a must have title. If you own it you may find a nugget or two that will help you.
The best book on getting heard on a favorable basis high up the food chain in B2B sales is: "Value Forward Selling."
That being said this book will have some value for you.
Simply put, here's EXACTLY why this method works..........2007-05-07
Let's cut to the chase...
Get this book for only ONE reason -- the method WORKS because of the way executives THINK + ACT.
They only do that which is most likely to SAVE THEIR OWN SKIN.
They don't care about being right -- but they are PETRIFIED of being wrong.
It is much safer for them to say NO to incoming new ideas (read: YOU).
They can never be wrong if they simply zap all incoming new ideas (you).
This method turns all that around!!!
The so-called Circle of Leverage involves letting SEVERAL execs (in the company you are targeting) know that you have an incoming new idea.
AND letting each of those execs know that you have also notified the OTHER execs (in that same company).
AND telling all of them about all the OTHER companies you are ALSO notifying.
Now you are playing on each exec's FEARS about being WRONG.
Now each exec CANNOT ignore you, because, if they do, and they are WRONG for ignoring you (your incoming new idea is a winner), they KNOW that every OTHER exec will ALSO know about their MISTAKE.
Also, what if ANOTHER company grabs your new incoming idea? -- That also could make them WRONG for ignoring you.
This method changes their response from "I must NOT respond" to "I MUST respond!"
I used it recently to send a proposal to all the big pharma companies. I did get turned down -- but.... here's the thing -- the rejections all came 6 weeks later. Not immediate, form-letter rejections (as would normally be the case).
I'm convinced that, by using this method, the execs HAD to take the time to seriously consider my proposal before responding.
They could not RISK just ignoring my proposal!
Again, execs are not concerned with being right -- they only act out of FEAR of being WRONG.
GET THIS BOOK!
-- TW
"Open Sesame".......2006-04-16
You just got access to your dream opportunity. You made it. You just popped open the door with your own "Open Sesame" secret (though you're no thief). Do you shudder to think what life would be like if you hadn't gotten in?
Believe it-getting the access you need really is that important. At some point (many points) in your career(s), you're going to need to get in front of that person, group, etc. That's the point from which all your skills, knowledge, and brilliant ideas will germinate. If you can't get the access you need, none of that other stuff will matter.
That's why this book is so valuable.
Michael presents a detailed, methodical approach to getting the audience you need: The Circle of Leverage. It's a step-by-step approach that relies on risk-taking and perseverance. The results might be magical, but the process is real. He shows you why you've been shut out in the past (Section One), why you need to take a top-down approach (pp. 45-52), and a realistic discussion of things you can and can't control (pp. 114-122).
The Circle of Leverage uses ten preparation steps (each of which is discussed in a detailed chapter in Section Three) and five execution steps (a detailed chapter on each in Section Four). The remaining two sections take you beyond the meat-and-potatoes (which are very impressive in their own rights). Chapter 33 gives you guidance on what to do once you're in, and Chapter 34 provides real-world context with sample scenarios and case histories.
I highly recommend this book to anyone who sells, because we can all benefit from learning and applying The Circle of Leverage.
Thought prevoking.......2004-04-15
Michael has put some common thoughts on paper, but has drilled down to their importance inthe sales process. If you go into this with the intention of gaining a leson to add to you collection of resources, you will find this very helpful. If you are looking for the golden egg, sorry but look again.
There is no silver lining in the sales process, but with some sound advice you can dramatically increase your effectiveness which equalls more closed deals. This book gives some very sound advise as to some of the obsticle we as salespeople all face and a means of overcoming them.
I highly recomend this for anyone interested in improving their chances of closing that next deal.
Outstanding augmentation for existing sales processes.......2003-12-25
I am a VP Sales for a technology firm and I only recently read this book. I was so impressed with the innovative material I flew to MN to meet the author! Despite what the negative reviewers have said, this book is NOT a sales manual. It IS a manual for obtaining access. It is an excellent precursor to an existing sales process, but the sales process already needs to be in place. The author uses the term "bolt-on" addition which is a very good visual depiction of how this tool should be used.
Any good executive can tell you how difficult it is to be seen at the appropriate levels. More and more, callers and visitors are sloughed off to the next lower level, and if the caller doesn't have a compelling reason to stay at the executive level, they will invariably continue to be pushed down lower and lower until they are speaking with the lowliest of the non-decision makers, a "recommender." Horrors!
Don't sell this book short. "Getting In" is a master treatise on how to develop and keep access at the C-level. I highly recommend it.
Customer Reviews:
The Key to Gaining the Competitive Edge.......2007-10-16
Donald Moine, a columnist I came across on Morningstar and have since befriended, is a master at the art of language. This truly fantastic book is a must-read for anyone interested in the competitive edge.
Dr. Moine is a Sales Superstar for good reason!.......2007-07-04
Dr. Moine was in grad school with the inventors of NLP and has applied it to sales in ways that seem like magic. If you want to get a REAL education on what NLP can do to establish rapport and close sales, you need to get this book!
Excellent work, thorough, enjoyable.......2007-04-03
Firstly, I wouldn't say its the only book you'll need on sales. I'm not a professional salesperson for a start, only a highly enthusiastic reader of persuasion, therapy and psychology books. So I would imagine there are other practical aspects of sales that are missing here.
To give you an idea of my regard however, I was sent this as an ebook by a good friend. Free. I've read it, heard the audio and now ordered a proper copy.
Saying that, surely the main thing is to gain rapport, build trust and estabilish a solid working relationship as quickly as is practical? This book gives a solid grounding in using hypnotic language and also in building rapport. All the Erickson patterns are used and explained here, and I found this book drew together concepts that I'd learnt from my various NLP and hypnosis books in a highly applicable manner.
Some forms of talking therapy require getting folks to take on board new ideas and consider them at a deeper level. Sensitive and ethical use of these "selling" techniques would be a hugely benificial tool in achieving this goal.
I also recommend Joe Vitale's Buying Trances as a great conceptual book to go along with this one. Also Cialdini's Influence, whilst not hypnosis or applied sales, is a fantastic read and well worth your time.
Excellent Book!.......2007-03-20
From Joe Catal, author of the book: Telesales Tips fron the Trenches.
I loved this book! As a national sales trainer I always recomend this book to people. It combines NLP with Hypnosis techniques.
The ideas are simple and can be used in any sales situation. All ideas the authors present are easy to do and can be used in the real world of selling.
Good sales people already use these techniques and may not even know it!
Get the book,I can assure you, you'll apply what you learn right away.
Good job guys!
AMAZING BOOK FOR SALES.......2006-11-07
I have read many books on sales techniques, and improvement. Most books talk about motivation, drive, energy or offer a list of set responses for different objections. Ultimate Selling Power, offers explanation of how communication works and why we say what we say to potential customers so we ensure the response we desire. Some of the best reframes are offered with explanation for hypnotic suggestion and how to insert them into every day conversation. The underlying msgs seems to be based on NLP techniques and is fantastic! I highly Recommend this to ANYONE interested in Language Skills and reframes for sales!!!
Book Description
In this revised and updated paperback edition, master negotiator Roger Dawson gives salespeople an arsenal of tools that can be implemented easily and immediately to enable a quantum leap in sales.
He shows salespeople how to:
* Use pressure points to control the negotiating situation.
* Downplay the importance of money.
* Ask for more than one expects to get.
* Negotiate with individuals from other cultures.
* Master the nine elements of power that control negotiating situations.
* Analyze personality styles and adapt to them.
* Master the 24 power closes.
This is not a dull, dry treatise full theory. Nor is it a handbook of tricks and scams meant to manipulate others. It is the most complete book ever written specifically for salespeople about the process of negotiation.
Customer Reviews:
Customers are more slick than salespeople.......2007-01-09
Customers have learned to get creative when giving salespeople reasons they can not buy or commit to a purchase. The people who get bombarded by salespeople have gotten the most creative. They have learned what to sale to get someone off their back. This is a great illustration of the objections you get, why you get them and how to dig even deeper to uncover the real objection. Whether you're just starting out or have been in sales for over 15 years like I have, this is a great tool for anyone who likes to keep up with the changing world of sales.
Secrets of Power Negotiating for Salespeople: Inside Secrets from a Master Negotiator.......2005-08-18
I am enjoying this book. I have not yet completed reading the peice, but I do think that there are very many valuable messages. ON A SIDE NOTE. THE QUALITY OF THE BOOK ITSELF IS TERRIBLE. AS I ADVANCE THROUGH THE BOOK, PAGE BY PAGE, THE BOOK IS FALLILNG APART. WHOEVER BOUND THE BOOK NEEDS TO BE CONTACTED. ANY ADVICE, AS TO HOW TO HOLD THE BOOK TOGETHER WOULD BE APPRECIATED!!!!!!!!!
This book is amazing!!!.......2005-02-22
Dawson enlights you with all the empiric knowledge of negotiation put in this masterbook. This is a MUST for all salesman. It covers from begining negotiation to close ups.
I just started it yesterday and could not stop.
If you want to get your negotiation skills a jump-up, this is the book for you.
Simple and direct to the point.......2004-11-14
There is no framework, nor any theory; you may find many of the "tricks" are common-sense but which are we commonly overlook or neglect. A book that teaches you tactics that can be put into use right away. It is worth to read this book
Highly Recommended!.......2001-03-24
While the market is flooded with books on how to pitch, sell, wrangle and close a deal, this book rises well above most of them. Author Roger Dawson takes salespeople step by step through the economic and psychological aspects of successful negotiating. Expertly and conversationally written, and strategically structured, this book actually delivers what its title promises: plenty of secrets about power negotiating. View your job in sales as a chess game you can control because you know the rules, from the opening gambit to the power plays in the middle, to the all-important close. If you've read Dawson's Secrets of Power Negotiating, you'll find a good bit of repetition here, but even when he cites the same gambits, he discusses using them to make sales. You only need to read one of the two books, but we [...] say make it this one if you're in sales. Learn these gambits, so you can say, "Checkmate."
Book Description
Learn the Plays
Make Your Move
- Build an IKEA-style global brand the way
Ingvar Kamprad does
- Use
Hans Straberg's tactics at Electrolux to sweep in profits
- Bank on thinking locally like Citigroup's
Steven Freiberg
- Keep your company tuned in the way
Judy McGrath does at MTV
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
BusinessWeek Power Plays
Leadership Power Plays
Strategy Power Plays
Game On.
Visit businessweek.com/powerplays
Customer Reviews:
POOR MARKETING SKILLS??????????????.......2007-05-12
GET OUT OF THE BOX , PLEASE PLEASE , NO MORE
" H Y P O T H E S I S " YOUR MAKING TO MANY ASSERTIONS.
BE REAL STAY OUT OF THAT BOX, AND DO YOUR MARKETING RESEARCH SAME GOES FOR YOUR STRATEGY AND LEADERSHIP BOOKS.
JPG
P.S. BUSINESSWEEK YOU DISAPPOINTED ME.
Mini-Case Studies of Ingenious Marketing.......2007-04-26
This is one of three anthologies of articles that first appeared in BusinessWeek magazine, the others focusing on strategy and leadership. The appeal and value of the material will obviously be determined by each reader's own interests. The same is true of other series, notably "Harvard Business Review on...." I really appreciate having these collections of articles because (a) I may not have read all of them the first time around, (b) assembled as they are in a single volume, I can easily compare and contrast the given executives and/or companies and/or issues, and (c) having the volume near at hand means I can easily locate one or more articles whenever I need to review specific material. I also appreciate the fact that it is "totable." Stephen J. Adler wrote the Introduction to each of the three volumes.
In Marketing Power Plays, the focus is on "how the world's most ingenious marketers reach the top of their game." Only a few of the executives featured (one per chapter in each of 15 chapters) will be familiar to most readers, notably Jeff Immelt (GE), Steve Jobs (Apple Computer) and Russell Simmons (Def Jam and Phat Farm). Then in a "Trends" section which follows the final chapter, readers are provided with an additional commentary based on material which appeared in a number of different articles: "Reaching an Audience of One: Buzz Marketing, the Vanishing Mass Market, and Cult Brands."
For example, here is the "Monday Morning" material that concludes Susan Berfield's article about Russell Simmons, written with Diane Brady and Tom Lowry:
The Problem: Maintaining company growth as hip-hop inevitably fades in popularity with the youth market; keeping the business' cutting edge status even while partnering with decidedly unhip megacompanies.
The Solution: Offer a diversity of products, from children's and adult clothing to athletic wear and debit cards; Forge relationships with corporate giants that will enable the company to extend its reach. Maintain the integrity of the brand through philanthropic and political ventures that will underscore the company's commitment to hip-hop culture.
Sustaining the Win: Continue to focus on building the business' mainstream popularity so that it will continue to thrive even when hip-hop is no longer hip.
The emphasis in this and in each of the other chapters is on "what" to do and then on "how" it was done. Of course, there are several excellent books that explore positioning, marketing, brand management, etc. in much greater depth, certainly more than any article or anthology can. For most executives, however, Marketing Power Play's greatest value will be derived from lessons to be learned from a number of quite different situations in which ingenious marketers either created or increased demand in the face of sometimes ferocious competition.
Book Description
In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Now, in this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by an order of magnitude. They destroy popular but not necessarily financially savvy ideas on pricing, such as relying on a standard markup on cost rule. They expose as passive the "strategy" of letting the market or a competitor "set the price." But the key is in what they provide: the tools by which the pedestrian pricer can become a "power pricer" who achieves quantum leaps in financial performance by aggressively implementing sophisticated pricing strategies.
Dolan and Simon combine their international expertise and know-how to reveal the latest breakthroughs in pricing tactics. Drawing on their firsthand experience with firms throughout the world, they make available for the first time the logic behind the actual practices of "power pricers" engaged in fierce global competition. Market segmentation, promotional pricing, competitive strategic pricing, international pricing, nonlinear pricing, interrelated product line pricing, and time-customized pricing are just a few of the crucial concepts which the authors explore and explain when and how to implement. The authors' approach to creating "power pricers" is twofold. They specify the practices of the strategic pricers among the world's most successful firms and then lay out a four-dimensional system to attain this level of pricing sophistication and resulting profit improvement. Dolan and Simon draw their portrait of the power pricer in four critical dimensions: viewpoint on pricing, fact file support pricing, tools and scope of analysis, and determination and implementation.
The authors argue that firms must view pricing as a key and highly manageable element in the profit equation, worthy of attention equal to that accorded to sales volume and costs. Companies must have data at their finger tips which are more accurate, timely, relevant, and dissaggregated than their competitors'. Using these data to create a systematic analysis of customers and competitors, companies will be able to create and assess pricing scenarios to achieve long-term profitability.
This targeted, quadrupled approach to transforming the bottom line by managing price leaves no strategy or option unturned. Power Pricing is a highly detailed yet practically focused book which will become required reading for business leaders; general managers; marketing, product, and brand managers; accountants, financial managers, and marketing students, world-wide.
Customer Reviews:
Nice book to get a nice start.......2007-08-07
I used this book for my job when I was asked to do pricing for a new product. It may not be the best book for that. But it did give me some prespective of what all things I should take into consideration. It helped me prepare a good model which helped compiled thoughts of everyone. I am still working on this pricing excercise and I feel that after a while, I will through away the model, but this books examples, stress on real profit drivers, importance of variable costs helped me concentrate at right drivers in the begninning. I would like to go for better, more practical book with some good mathematical models.
Gaining a strategic understanding of pricing in daily life.......2003-08-01
Why does there exist such a variety of pricing schemes for different products and why do we see different prices for the same product, depending on who buys it when, where, and how? This is a branch of microeconomics called price discrimination. Price discrimination questions are among the most directly observable ones for students, particulary those who are unlikley to study more economics or business. I therefore focus on these questions in teaching managerial economics in an organizational management graduate program.
Dolan's and Simon's book is therefore of some interest to me. These two management consultants have written an extremely practical and non-academic book which explores the actual practice of business pricing with greater sophistication than found in most standard applied micreconomics texts or many business marketing texts. The main markets for this book, I suspect, are students, having graduated but still disatisifed with the overly theoretical approach in their microeconomics classes, and business managers, especially in medium to large companies, for whom pricing is a very dynamic and strategic issue.
I doubt this book is used as a main teaching text, nor would I recommend it. Its basic concepts are hardly novel and are found in any microeconomics or marketing text.The presentation of the basic concept of price elasticity is somewhat long and tedious (it is usually done in less than a page in a standard microeconomics text). However, the application of this concept -and illustrations of how businesses can use it practically - makes for a very rich discussion.
What is useful in their book is the variety of examples of actual business settings where practical pricing decisions have to be made which can apply several different concepts. How globalization affects pricing decisions is given considerable attention in this book. I did not find the final section on implementation of priing strategy in organizations as insightful as the middle chapter which is more analytical.
For teaching and learning purposes, this could be a useful back-up resource, if used judiciously with a more standard text.
Generalista.......2001-03-18
Me parece que este libro da ideas básicas de las estructuras de precio usadas actualmente, sin embargo toca cada tema muy superficialmente y al menos en mi caso tuve necesidad de comprar otro libro sobre el tema con la idea de profundizar mas en las estructuras de precio no lineales.
Very Relevant Material.......2001-02-23
I work in the small appliance business. Price is one of the largest issues facing our industry. Dolan combines textbook economic theory, practical applications and real world examples to spin an enticing web of price application. This is a must read for : former economics majors who wish they had pursued a graduate degree, marketing people who have pricing authority (or wish they did) and sales people. The underlying message is reinforced by example.. price on customer perceived value. A great "pass around" text for co-workers, its not terribly academic, but you must keep with it in the slow chapters.
too specific and at the same time too general.......2000-03-16
Needing literature for my thesis I found this book. Looks promising, but quotes like "global brands coupled with differentiated prices are not possible" immediately dismiss this book as a good source of reliable info. I just have to mention the differing prices of MC Donalds throughout the world, and you know this quote is really worthless. Of course the quote has some meaning for high priced goods, but for almost all fast moving consumer goods this quote is rubbish. I think it would be useful to add to a future version of this book that this remark is more valid for high priced goods.
Second point that I want to make is that the author thinks all producers have factory outlet stores or that distributors don't have a supplier. But this is probably my business administration background asking for a real perspective on prices, instead of just one isolated part. Mr. Dolan please read some distribution channel management literature! There are suppliers and there often is a retail channel that has some power in setting their own prices (especially in EUROPE)It is not clear from what perspective the author is looking.
And last of all, if you write a better version, please change the title, the best thing that I can say about the current title is that it fits the book.
Average customer rating:
- Accurate and helpful
- covers all topics
- bedside dictionary
- Love this book
- The Best So Far!
|
Dream Dictionary: An A to Z Guide to Understanding Your Unconscious Mind
Tony Crisp
Manufacturer: Gramercy
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Similar Items:
-
Dreamer's Dictionary
-
The Encyclopedia of Dreams
-
The Complete Dream Book, 2nd edition (Complete Dream Book)
-
In Your Dreams: The Ultimate Dream Dictionary
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The Dream Book: Symbols for Self Understanding
ASIN: 0517224658
Release Date: 2005-01-04 |
Book Description
The ultimate Guide To Your Inner Self. Let dream therapist Tony Crisp be your guide on one of the most enlightened journeys you will ever take: into the world of your own subconcious mind. Based on material from thousands of dreams gathered during 22 years of research, Dream Dictionary is alphabetically organized to give you instant reference to:
Dream Symbols and their meaning.
Recurring dreams and their significance.
Nightmares -- what they reveal and how to banish them.
Sex, money, and color in your dreams.
Health and your dreams.
Dream archetypes -- what they mean and how to work with them. Problem solving -- how to unlock the extraordinary creative potential of your dreams, and much more!
From Abandoned To Zoo, here is the unique encyclopedia handbook that provides an authoritative history of dreams and dream research as well as original insight and essential information that will allow you to understand and use the rich material of your dreams.
From the Paperback edition.
Customer Reviews:
Accurate and helpful.......2007-09-12
This book has been right on the money when it comes to interpreting my dreams, and I love the detail and history of dreams for different cultures, since so much of what we dream is drawn from icons of our subconscious.
covers all topics.......2007-05-07
i have some other dream dictionaries and this one covers just about every conceivable topic or symbol that i have seen missing in others.
bedside dictionary.......2007-04-10
I use this Dictionary all the time. It is well organized and contains most of the common symbols in dreams. It is the perfect size to slip conveniently into a nightstand drawer.
Love this book.......2006-10-20
I have used this book for at least three years and have found none better. Not only does it offer deffinitions, but also little facts and things that have to do with dreamming.
The Best So Far!.......2006-08-17
I have purchased 10-12 dream dictionaries over the years, and this one is the best that I have encountered; I own it in both hard back and paper back. It is very comprehensive, and helps you piece together your dreams yourself, giving you the tools of dream symbology and interpretation. I disagree with the post that 'trashes' this book, perhaps the reviewer didn't get a good night's sleep? ;-) No dream book is going to tell you point blank exactly what your specific dream meant of course, but rather educate you about the symbology therein, enabling you to connect with the language of dreams. I have learned SO MUCH about myself in my dreams that I would not have otherwise learned, I now call the dream state 'Night School'. I recommend adding this thick book to your arsenal of interpretation tools!
Book Description
The ultimate guide to achieving one's personal and professional goals. Includes how to develop charisma, nurture a sense of humor, build credibility, create an obligation bond with people, and develop likability.
Customer Reviews:
Roger Dawson at his best ! Keep reading about MY PERSONAL EXPERIENCE.......2006-01-19
You can't go wrong with ANY of his book. Don't look further, don't settle for less.
Unbelievable thing has happened to me -- I followed the advise in the book and received the promotion I wanted. Funny thing is that Roger warned that this method DOES work, and I didn't think it would work, but decided to give it a try.
Have YOU ever dreamt of getting a promotion shortly after starting a new job ??? I haven't, but it happened to me.
Thank you Mr. Dawson!!!!!!!
A psychological masterpiece.......2005-10-24
Wow. That's all I have to say. I'm halfway through this book, looking to finish it today (lol dreaming to), and I'm absolutely amazed. I have a hobby of studying books on psychology and sociology, and I've came across some good ones and some absolute rip-offs. Some of the bad ones go over some persuasion techniques that are very cliche and you have probably already heard of, and also don't offer much in the realm of content. In this book, however, every page has something to offer, and and it's all unique. What I expected out of this book was either a complete rip-off or that only a small bit of it would be useful, but I was very surprised at how satisfied I was with it. Among all the techniques in there I've found a lot that can be used in every day life, and I can actually imagine them working. It explains a lot about persuasion techniques you've came across but didn't recognize as such, and opens your eyes to an entirely new world of persuasion altogether. I'm actually planning on reading this book two or three times, and I think after that I might actually be a better persuader than I was before I bought it. All in all, this book is very professional and offers tons and tons of content. The authors life, which he uses ocassionally for examples in his techniques, shows how amazingly successful he is without it seeming like he's bragging. He has rented yaghts, probably went to every country in the world, has hundreds of thousands, if not millions of dollars, climbs mountains, crazy. Anyway, if you're into persusasion I highly recommend this book. You will not be disappointed.
Informative and Entertaining to Read.......2004-11-06
Some of the topics in this book are just common-sense, some have been widely covered elsewhere and at much greater length (e.g. Cialdini's books on Influence), but all in all this is a lovely selection of the principles of persuasion and some case stories are very entertaining to read.
This book is information-rich, but there is still more you may want to learn to enhance your persuasive skills, such as Neuro-Linguistic Programming and Hypnotic Language Patterns.
One of the best business books I've read.......2002-07-10
Wow! I'm impressed! This is one of the best-researched, most thorough books on persuasion that I've had the pleasure of reading. Best of all - it's not just theory. The author, Roger Dawson adds tons of practical examples and applications for each technique. That means you can use this stuff immediately. By far one the best business books I've read in some time.
Secrets of Power Persuasion: Everything You'll Ever Need to.......2002-07-09
Great book. Extremely insightful. This book brings together lessons from many other disciplines and supplies new perspectives that are easy to apply. The book is easy to read and a diversified literary and historical background allow you to appreciate the subtle points that really demonstrate expertise in persuasion.
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