Mastering High Net Worth Selling: The Critical Path
Average customer rating: 4 out of 5 stars
  • Ideas are old and used
  • Serious financial advisor guidebook
  • Excellent!!!
  • A Must Read for Serious Financial Advisors
  • From the Publisher of Registered Rep Magazine
Mastering High Net Worth Selling: The Critical Path
Matt Oechsli
Manufacturer: Total Achievement Publishing
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
Similar Items:
  1. The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life
  2. How to Build a 21st Century Financial Practice How to Build a 21st Century Financial Practice
  3. Networking with the Affluent Networking with the Affluent
  4. Marketing to the Affluent Marketing to the Affluent
  5. Attract and Retain the Affluent Investor: Winning Tactics for Today's Financial Advisor Attract and Retain the Affluent Investor: Winning Tactics for Today's Financial Advisor

ASIN: 0965676552

Book Description

Mastering High Net Worth Selling creates the framework and provides the techniques and skills financial professionals need to keep their pipeline full of high net worth prospects. The book not only assists readers in mastering high net worth selling, but also guides them along their critical path of doing the right activities the right way, each and every day.

Customer Reviews:

1 out of 5 stars Ideas are old and used.......2003-12-30

I was looking for far more refreshing ideas. The book is really basic.

5 out of 5 stars Serious financial advisor guidebook.......2003-12-08

Each chapter is designed to help the experienced advisor think about his or her business, evaluate what to improve and then focus on doing it. Matt is combination professional coach, psychologist, researcher, teacher and motivationist. Matt's understanding of the high net worth market and marketing process makes this a must-read, as well a guidebook for continued reference.

5 out of 5 stars Excellent!!!.......2003-12-02

Matt does a great job at providing a step by step plan for attracting high net worth clients. If you are looking to build a successful financial advisory practice this is a must read!!!!!

5 out of 5 stars A Must Read for Serious Financial Advisors.......2003-11-27

Matt Oechsli's new book, "Mastering High Net Worth Selling" is so on target with what is needed to be successful in today's market place. I found it most useful in giving you very practical self evaluation skills with the appropriate applications and solutions to fix your weaknesses (or complete ommission of crucial steps). The book differs from so many books that are long on generalities, but short on substance.
This book is easy to read and easy to apply in to your practice.
Highly recommend.

5 out of 5 stars From the Publisher of Registered Rep Magazine.......2003-11-20

This book truly provides the financial advisor with a roadmap for building their practice and retaining clients of worth...
High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors
Average customer rating: 4 out of 5 stars
  • One idea repeted over 288 pages
  • Essential reading for private client money managers
  • Essential reading for all investment advisors
  • Good book but not worth $60
  • Required reading for brokers wanting wealthy clients
High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors
Russ Alan Prince , and Karen Maru File
Manufacturer: Hnw Pr
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Psychology & Counseling | Health, Mind & Body | Subjects | Books
Similar Items:
  1. Cultivating The Affluent II: Leveraging High-Net-Worth Client And Advisor Relationships Cultivating The Affluent II: Leveraging High-Net-Worth Client And Advisor Relationships
  2. Cultivating the Middle-class Millionaire: Why Financial Advisors Are Failing Their Wealthy Clients And What They Can Do About It Cultivating the Middle-class Millionaire: Why Financial Advisors Are Failing Their Wealthy Clients And What They Can Do About It
  3. Wealth Management: The New Business Model for Financial Advisors Wealth Management: The New Business Model for Financial Advisors
  4. The Millionaire's Advisor: High-Touch, High-Profit Relationship Strategies of Advisors to the Wealthy The Millionaire's Advisor: High-Touch, High-Profit Relationship Strategies of Advisors to the Wealthy
  5. Rainmaker Rainmaker

ASIN: 0965839133

Book Description

Using state-of-the art research, the authors probe the psychological reasons why the wealthy invest the way they do. The framework of nine investor psychologies enables advisors to position and sell financial products ranging from mutual funds to managed accounts more effectively than ever before. Insights on prospecting and asset capture round out the book.

Customer Reviews:

2 out of 5 stars One idea repeted over 288 pages.......2000-04-09

The authors have one good point about high-het-worth psychologythat is repeted over and over again. The book is written for loweducation readers. It is written double spaced just to increase the number of pages (?). I would not recommend this book to a friend.

5 out of 5 stars Essential reading for private client money managers.......1999-11-11

As a managing director of a botique money management firm catering to private clients and smaller institutions I have never before found anything with the insights contained in High-Net-Worth Psychology. The most powerful feature of the book is its practicality. It lays out how to be successful in the private client business. It's not about running the money. It's about running the clients. The only drawback is that the authors are a little long winded. Aside from that, it's a great read and I highly recommend it.

5 out of 5 stars Essential reading for all investment advisors.......1999-10-28

This book explains how to do the right kind of job with clients. It lays out the best ways to connect with them. I've just started using the ideas and already I'm closing more business.

3 out of 5 stars Good book but not worth $60.......1999-10-28

The authors display a solid understanding of the HNW arena. The book offers a good break down of how to categorize different affluent personalities and what to cater to for these customers. It offers an intraspective look at the different needs and concerns that various customers have. My only citique lies in the constant repeativeness through out the book. This could have beeen written in half of the amount of pages, but for some reason the authors felt it was important to make the readers reread every issue numerous times. Overall, a good tool for any sales person trying to understand and cater to the HNW customer but definitely way over priced

5 out of 5 stars Required reading for brokers wanting wealthy clients.......1999-10-16

Everyone is talking about wealthy investors. Until this book, no one was showing brokers how to reach wealthy investors. Everybody else is just giving answers that aren't actionable. It was all talk and there wasn't a thing a broker could take back to the office and use to make money. Also, until this book no one was talking about the money management business. I only care about wealthy investors. I don't care about their interest in cars or boats. That's all this book is about, wealthy investors. It explains how the way wealthy buy investments and what a broker can do to be successful working with them. It shows brokers how to reach the wealthy and make them clients. It works.
Financial Planning For High Net Worth Individuals
Average customer rating: 1 out of 5 stars
  • Only for the richest of the rich.
Financial Planning For High Net Worth Individuals
Richard H. Mayer , and Donald R. Levy
Manufacturer: Beard Books
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
Financial PlanningFinancial Planning | Personal Finance | Business & Investing | Subjects | Books
GeneralGeneral | Finance | Accounting & Finance | Professional & Technical | Subjects | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:
  1. Wealth Management: A Concise Guide to Financial Planning and Investment Management for Wealthy Clients (Second Edition) Wealth Management: A Concise Guide to Financial Planning and Investment Management for Wealthy Clients (Second Edition)
  2. Wealth Management: Private Banking, Investment Decisions, and Structured Financial Products Wealth Management: Private Banking, Investment Decisions, and Structured Financial Products
  3. Global Private Banking and Wealth Management: The New Realities (The Wiley Finance Series) Global Private Banking and Wealth Management: The New Realities (The Wiley Finance Series)
  4. Wealth Management: The Financial Advisor's Guide to Investing and Managing Your Client's Assets Wealth Management: The Financial Advisor's Guide to Investing and Managing Your Client's Assets
  5. Building And Preserving Your Wealth: A Practical Guide To Financial Planning For Affluent Investors Building And Preserving Your Wealth: A Practical Guide To Financial Planning For Affluent Investors

ASIN: 1587982323

Book Description

A comprehensive and authoritative guide by expert advisers to the art and science of wealth management.

Customer Reviews:

1 out of 5 stars Only for the richest of the rich........2006-10-30

There's little of practical value here for your ordinary run of the mill "millionaire next door", apart from advising the reader to find a trustworthy wealth management professional.

If you are interested in setting up off shore trusts or life insurance companies, there may be some useful information for you here. This book is intended for the richest of the rich and wealth management professionals.
How To Marry A Multi-millionaire: The Ultimate Guide To High Net Worth Dating
Average customer rating: 4 out of 5 stars
  • A very shallow book
  • The book should be every woman's BIBLE
  • be careful what you wish for!
  • Witty, yet painfully truthful
  • I hope they're kidding!
How To Marry A Multi-millionaire: The Ultimate Guide To High Net Worth Dating
Ted Morgan , and Serena Worth
Manufacturer: Specialist Press International
ProductGroup: Book
Binding: Paperback

Interpersonal RelationsInterpersonal Relations | Relationships | Health, Mind & Body | Subjects | Books
Love & RomanceLove & Romance | Relationships | Health, Mind & Body | Subjects | Books
MarriageMarriage | Relationships | Health, Mind & Body | Subjects | Books
Mate SeekingMate Seeking | Relationships | Health, Mind & Body | Subjects | Books
GeneralGeneral | Self-Help | Health, Mind & Body | Subjects | Books
GeneralGeneral | Parenting & Families | Subjects | Books
Similar Items:
  1. How to Marry Money How to Marry Money
  2. How to Get a Rich Man: The Princess Formula How to Get a Rich Man: The Princess Formula
  3. The Gold Digger's Guide: How To Marry The Man And The Money The Gold Digger's Guide: How To Marry The Man And The Money
  4. How to meet the Rich: For Business, Friendship, or Romance How to meet the Rich: For Business, Friendship, or Romance
  5. How to Snare a Millionaire (How to Snare Millionaire) How to Snare a Millionaire (How to Snare Millionaire)

ASIN: 1561718807

Customer Reviews:

1 out of 5 stars A very shallow book.......2006-12-15

I saw this book at the book store and because of the title I was curious and read several chapters. I did not buy this book.

I think this book's title is incorrect. A better title for this book would be "How to destroy your marriage and get a divorce".

After reading about 2 chapters, I decided not only was this book a waste of time, but I was also bothered by what this book was promoting.

I am a multi-millionaire, and single, so perhaps my reasons for reading this book are different than the typical reader.

I guess what bothers me about this book is the whole focus on money and it misses out on true meaning of love and marriage. In particular the book had several chapters on really dumb ideas such as ways to frame your spouse and set them up so that when you go to get a divorce you can try to make them look bad in court in the hopes of getting more money when you get a divorce. It talks about how to avoid having to sign a prenup, how to get out of your responsibilities, etc.

In fact some of the dumb ideas they promote won't even work from a legal standpoint in most divorce courts because of no-fault divorce laws. So not only are their ideas insensitive and cruel, they don't even serve any purpose other than giving you ideas on how to hurt your spouse or destroy your marriage. The ideas they offer will also help you have a more bitter divorce that will result in more legal fees for your divorce attorneys (and less money for you).

I can assure you that if I was dating someone and they pulled some of the stunts suggested by this book, then our relationship would end and there would never be a marriage.

Marriage should be about love, respect, commitment. This book seems to think that marriage is mainly a way for somebody to use another person, become rich, and then get a divorce.

Having a lot of money won't make up for what you lose if you decide to live your life like a lie. This book has no real value and does not serve much purpose other than showing you how to sabatoge your life and the people who are in it.

If you buy this book, you are wasting your money and time. You are also giving money to authors who really don't deserve to make money. In a way I feel it is unethical to give financial support to people like the authors of this book. You vote with your dollars and what you choose to buy and read also says a lot about who you are.

If you really feel like this is a book you want, then just read it at the bookstore and after about 2 chapters you will realize you probably don't want to waste your time or money on this book.


5 out of 5 stars The book should be every woman's BIBLE.......2006-12-01

A magnificant book, which worth more then a college degree.
I loved reading this book. It tells you that you as a pretty woman can rule the universe. But it also tells you that don't expect that things happen by luck or by accident. You got to know how and where to use your beauty and you got to APPLY the strategies revealed in the book.Some parts are cruel and some parts are funny and some parts are seriously cruel and incredibly funny at the same time. I read this book about six weeks ago and applying the knowledge already brought wonderful things in my life.
Girls, don't forget the key is to TAKE ACTION. Without ACTION the book itself won't change your life. Without dressing feminine and going out to the right parties and the right places you are not going to meet the men of your dream. And don't forget, it's not all about the money. Is about being a wife of a man who is confident, smart and is in iron grip control. Those men have charisma and character. They will pamper you and create abundance in your life.
I strongly recommend this book for every woman who does not want to live her life working in a 9-5 job, having financial difficulties, doing housework and being mistreated by the "wrong" men and then finaly at age 50 realize: "I made a terrible mistake. If I can undo what I did and be 20 again I would do it completely differently. I would marry a millionaire and have a wonderful life."
No, you girls don't want to end up like that, do you?
I don't think so. I worn you, if you don't read the book and apply it it will happen to you. Just look around and examine 90 percent of the female population and talk to them, especialy those in their 40s or 50s.Its a free study, examine your neighbours, your relatives and your acquintances.
If you do what most of them did 30 years ago, you'll end up getting what ther have now: Nothing, but 30 extra pounds and problems. And look the 10 percent who did the right thing:Ivana Trump, Zsazsa Gabor(she is old already but she managed to have 8 or 9 rich husband one after the other),
Melania Trump etc. Those women are radiating from happiness.
Girls, Take action today

3 out of 5 stars be careful what you wish for!.......2006-09-19

Only one sentence kept coming to me as I turned each page in this book "These authors have gotta be f****** kidding!"

I'm one of those fat overworked middle aged unmarried parents that these authors are warning the presumably naive and insecure reader about becoming unless that person does EVERYTHING they say. Gee, am I hurt because of the author's narrow minded opinion of a member of the hoi polloi? HECK NO! I just know the difference between fairy tales and reality...and wouldn't be dumb enough to go into that particular "marriage market" in the first place and expect to find happily ever after.

As nice of a fantasy it is that one could marry and "worry about nothing" financially, I can honestly say you're better off "poor" and single with some INTEGRITY than becoming soomeone who sold their sold to the Devil as it were!

Basically this book preaches to the already converted...don't the authors know that all those young fake tall stick figure women that these shallow rich men allegedly go for already know how to snag gazillionaires and they don't really need to read a book to learn how to do it hahaha

If I thought this was a serious advice book, I would've been very po'd and I would've written a scathing review and rated it a 1, but it's so over-the-top in its commentaries that you can't help but laugh!

Reading this books shows you how absurd the whole golddigger idea is. Those hyper-rich can usually spot a parvenu at 50 paces, and the snobby women in that set will make short work of someone of that ilk. Trouble is our society is blinded by the "bling" factor...and these folks who write so-called "self help" books like this are determined to make money off someone's avariciousness. Free enterprise,eh? LOL

This book really should be under the humor section instead of the self-help because if someone really takes this advice seriously they deserved to be laughed at. If a woman is stupid enough to have her intelligence insulted by jumping through all those hoops described in this book just for the "dubious" honor of hooking up or marrying with some self centered a*hole with money who according to the authors will get very annoyed at you if you gain even 1/2 a pound more they think you should, if you have an intelligent thought in your head and even worse, EXPRESS that thought, and dare to even for a moment just BE YOURSELF! According to this dastardly duo of wordsmiths, even when the potential Mrs. Moneybags does manage to attain "perfection" status, Mr. Moneybags will still continue to cheat on her and then dump her for someone younger and prettier on the landmark 40th birthday leaving her with 2.5 trust fund brats to raise all alone...in some gawdawful Midwestern farm town instead of on the ever-glorious and uber-fake upper East Side.

well, all I can say is that potential "trophy wife" deserves what she get! Those kinds of women are called trophy wives for a reason...and you know what happens to trophies? They get put on a shelf to collect dust, they get tarnished and the "contender" feels like he has to go out and "win" more of them to continually prove his self worth...

pretty sad life if you ask me.

5 out of 5 stars Witty, yet painfully truthful.......2006-08-29

This book offered so much great advice. I loved it! The downside is that it really makes you rethink the situation. Good read.

4 out of 5 stars I hope they're kidding!.......2005-11-18

I just bought this book because I am in the market for a rich husband (only kidding a little). This book must be a joke because, if not, it is positively frightening. I have no illusions about gold-digging...it is ugly, cutthroat business (much like Manhattan real estate), however, their advice is often silly (the diet is absurd) and, if you took it at face value, you would likely end up, not with a rich husband, but with a one-way ticket to either rehab, a mental hospital or the poor house (or all three).

However, it is probably to most expansive book on Gold Digging that is currently out there (however, I have not read Sayles book yet, so hers may be better). However, had I known that I was too long in the tooth to be a gold-digger, I wouldn't have spent the money (i.e. if you are over 30, forget about it). Too bad for me, but good luck to all of you. Perhaps I'll see you in and around NYC (at a benefit, perhaps)!
True Wealth: An Expert Guide For High-Net-Worth Individuals (And Their Advisors)
Average customer rating: Not rated
    True Wealth: An Expert Guide For High-Net-Worth Individuals (And Their Advisors)
    Thane Stenner
    Manufacturer: True Wealth Publishing Inc.
    ProductGroup: Book
    Binding: Hardcover
    ASIN: 0968954405

    Book Description

    Congratulations. You're rich.

    So what's next?

    It's an important question, a question few wealthy people ever ask themselves. And that's too bad. Because contrary to popular belief, wealth won't solve all your problems. In fact, if you're wealthy, some of the most difficult, most complex challenges of your life may well be ahead of you.

    Enter True Wealth, a financial handbook written exclusively for wealthy people. Inside, you'll find comprehensive discussions of some of the financial and life challenges unique to high-net-worth individuals, along with strategies for overcoming those challenges. Throughout the book are numerous graphs, charts, and diagrams that make complicated issues easy to understand. Case studies and other examples demonstrate how specific strategies work in the real world, while a crisp, conversational style ensures you get the point without getting bogged down in jargon.

    If you're looking to learn how to become wealthy, True Wealth probably isn't the book for you. But if you're already wealthy, this book deserves a space on your shelf. Whether you're a millionaire once or many times over, True Wealth will show you how to protect the wealth - and the life - you've worked so hard to build.

    Foreward by Bill Sterling - Bestselling author of Boomernomics
    Live Rich, Die Broke: A Radical Seven-part Plan To Increase Your Net Worth And Afford You The Lifestyle Of Your Dreams
    Average customer rating: Not rated
      Live Rich, Die Broke: A Radical Seven-part Plan To Increase Your Net Worth And Afford You The Lifestyle Of Your Dreams
      Stephen M. Pollan
      Manufacturer: Rodale Press
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Business & Investing | Subjects | Books
      Financial PlanningFinancial Planning | Personal Finance | Business & Investing | Subjects | Books
      Similar Items:
      1. Die Broke: A Radical, Four-Part Financial Plan Die Broke: A Radical, Four-Part Financial Plan
      2. The Die Broke Complete Book of Money The Die Broke Complete Book of Money
      3. Live Rich: Everything You Need to Know To Be Your Own Boss Live Rich: Everything You Need to Know To Be Your Own Boss
      4. It's All in Your Head: Thinking Your Way to Happiness It's All in Your Head: Thinking Your Way to Happiness
      5. Second Acts: Creating the Life You Really Want, Building the Career You Truly Desire Second Acts: Creating the Life You Really Want, Building the Career You Truly Desire

      ASIN: 1594860165
      Cultivating The Affluent II: Leveraging High-Net-Worth Client And Advisor Relationships
      Average customer rating: Not rated
        Cultivating The Affluent II: Leveraging High-Net-Worth Client And Advisor Relationships
        Russ A. Prince , Russ Alan Prince , and Karen Maru File
        Manufacturer: Mclean K a & C J
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Business & Investing | Subjects | Books
        InvestingInvesting | Business & Investing | Subjects | Books | Bonds | Commodities | Futures | General | Introduction | Mutual Funds | Options | Real Estate | Stocks
        ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
        Similar Items:
        1. High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors
        2. Wealth Management: The New Business Model for Financial Advisors Wealth Management: The New Business Model for Financial Advisors
        3. Cultivating the affluent: How to segment and service the high-net-worth market Cultivating the affluent: How to segment and service the high-net-worth market
        4. Cultivating the Middle-class Millionaire: Why Financial Advisors Are Failing Their Wealthy Clients And What They Can Do About It Cultivating the Middle-class Millionaire: Why Financial Advisors Are Failing Their Wealthy Clients And What They Can Do About It
        5. The Millionaire's Advisor: High-Touch, High-Profit Relationship Strategies of Advisors to the Wealthy The Millionaire's Advisor: High-Touch, High-Profit Relationship Strategies of Advisors to the Wealthy

        ASIN: 096194465X
        Street Smart Real Estate Investing: Allen Cymrot's Strategies for Increasing Your Net Worth
        Average customer rating: Not rated
          Street Smart Real Estate Investing: Allen Cymrot's Strategies for Increasing Your Net Worth
          Allen Cymrot
          Manufacturer: CR Publishing
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Business & Investing | Subjects | Books
          InvestmentsInvestments | Real Estate | Business & Investing | Subjects | Books
          GeneralGeneral | Investing | Business & Investing | Subjects | Books
          ASIN: 0963347217
          Net Worth
          Average customer rating: 4 out of 5 stars
          • Dimensions and Applications of Effective "Infomediation"
          • Net Worth - a worthwhile read
          • Well done book on the marginal value of information
          • On the Cluetrain
          • Book Summary & Comments
          Net Worth
          John Hagel III , and Marc Singer
          Manufacturer: Random House
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Business & Investing | Subjects | Books
          ManagementManagement | Harvard Business School Press | By Publisher | Business & Investing | Subjects | Books
          MarketingMarketing | Harvard Business School Press | By Publisher | Business & Investing | Subjects | Books
          Customer ServiceCustomer Service | Industries & Professions | Business & Investing | Subjects | Books
          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
          GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
          GeneralGeneral | Reference | Business & Investing | Subjects | Books
          Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
          InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
          GeneralGeneral | Computers & Internet | Subjects | Books
          GeneralGeneral | Reference | Subjects | Books
          Similar Items:
          1. Net Gain: Expanding Markets Through Virtual Communities Net Gain: Expanding Markets Through Virtual Communities
          2. New Rules for the New Economy New Rules for the New Economy
          3. Out of the Box: Strategies for Achieving Profits Today & Growth Tomorrow Through Web Services Out of the Box: Strategies for Achieving Profits Today & Growth Tomorrow Through Web Services
          4. Real Estate Technology Guide Real Estate Technology Guide
          5. The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization

          ASIN: 0875848893

          Amazon.com

          No one ever said consumerism was easy. At one end, the poor consumer faces a bewildering array of goods and services. On the other, vendors contend with a diverse and fragmented marketplace that makes finding the right set of customers akin to finding the proverbial needle in the haystack. And in between are the billions misspent on muffed purchases and broken marketing campaigns that serve only to stuff mailboxes and alienate the very customers that vendors are trying to attract. The rise of e-commerce has only intensified the problem by offering consumers even greater choice and vendors more competition. John Hagel and Marc Singer think they've got a better idea, and in Net Worth, they present an online scenario that would end this chaos and give both customers and vendors what they really want.

          At the heart of Hagel and Singer's solution is the "infomediary" that sits between the customer and vendor. For the consumer, the infomediary acts as a trustworthy agent who knows the needs and habits of the client. For the vendor, the infomediary is the holy grail of consumer behavior, a marketer's dream. The infomediary brokers client information to vendors in exchange for goods and services for the consumer. The result? Happy consumers, satisfied marketers, and a very lucrative business model that awaits those entrepreneurs and companies that are bold enough to embrace the idea. The authors painstakingly outline the challenges and opportunities of developing an infomediary business and go as far as to peg the potential market cap of a dominant player at $20 billion by its fifth year of operation. While the idea of software agents is nothing new, Hagel and Singer may be breathing new life into the idea at just the right time. And even if infomediaries never arise, following the thinking of Hagel and Singer is well worth the price of admission. For marketers, managers, entrepreneurs, and just about anyone who thinks about e-commerce. Highly recommended. --Harry C. Edwards

          Book Description

          Consumers already recognize the need to protect their privacy when using the Internet to communicate, browse for information, and purchase goods and services. With Net Worth, authors Hagel and Singer build an intriguing scenario in which customers take control of their personal data and refuse to surrender it without some compensation. As customers search for the best deal and the safest place for their information assets, an opportunity emerges for firms to leverage new, web-based strategies and act as infomediaries--brokers or intermediaries who help customers maximize the value of their data. Net Worth constructs a new business model around the infomediary, and reveals the coming battle among infomediaries for customers' trust and private information. The authors examine the opportunities the infomediary will present for businesses and consumers alike, as customer-centric brands rise up as the primary source of new value creation, forcing companies to reassess the nature of their core businesses and their long-held beliefs about brands and marketing.

          Download Description

          Net Worth explains how businesses can benefit by forming new partnerships with customers in matters of information capture and privacy. Consumers are losing patience with companies that use personal data about buying habits, income levels, and credit card usage for corporate gain. What consumers need is a new kind of business--an information intermediary or infomediary--to protect customers' privacy while maximizing their information assets. Companies playing the infomediary role will become agents of customer information, marketing such data to businesses on consumers' behalf and protecting consumer privacy. John Hagel, co-author of the bestselling Net Gain, teams with Marc Singer to lay out the underlying economic and competitive dynamics that will foster the emerging business of the infomediary. Net Worth identifies the convergence of commerce, technology, and consumer frustration as the incubator for the infomediary business, as consumers seek to release their personal information only when they can receive value in exchange for their data.

          Customer Reviews:

          5 out of 5 stars Dimensions and Applications of Effective "Infomediation".......2002-03-07

          Hagel has co-authored two especially important books (with Arthur G. Armstrong III and Marc Singer, respectively) and Net Worth "which builds on a number of the themes originally developed" in Net.Gain. As Hagel and Armstrong point out, Net.Gain "systematically [analyzes] the economic drivers for value creation that exist on networks. It [uses] one particular business model -- the virtual community -- to illustrate the unique capabilities of digital networks and how these might be harnessed to create a substantial business with very attractive economics."

          The material in Net Worth is carefully organized within three Parts: The New Infomediaries, Entry Strategies, and The Infomediation of Markets. Hagel and Armstrong also provide an Appendix: The Technology Tool Kit, followed by excellent suggestions for further reading. According to Hagel and Singer, "We came up with a key insight. Digital networks such as the Internet might for the first time provide the tools necessary for customers to capture information about themselves and to deny vendors access to this information....It became clear that there would be an opportunity for a new kind of business -- we call it `information intermediary' or `infomediary' -- to help customers capture, manage, and maximize the value of this information."

          Hagel and Singer challenge a number of common views about the Internet: "First, we urge senior managers not to view the Internet simply as a way to do the same things cheaper and faster....Second, we reject the notion that the Internet is uniformly leading to disintermediation, creating opportunities for vendors to connect directly with customers while relentlessly eliminating all intermediaries that previously came in the way....Third, we question whether the real value of the Internet is in information access. The Internet instead is a powerful platform for connecting people or businesses with each other, enriched and enhanced by relevant information....Fourth, we are suspicious of claims that the Internet will systematically lower barriers to entry and lead to fragmentation of businesses." These excerpts from the text correctly suggest that (a) Hagel and Singer believe that there are several quite serious misconceptions about the Internet relative to virtual communities and (b) they have quite specific opinions about how best to shape markets at a time when customers determine what the terms of engagement are.

          They assert (and I wholeheartedly agree) that companies playing the "infomediary" role are now -- or will soon become -- the custodians, agents, and brokers of customer information, marketing it to businesses (and providing then with access to it) on consumers' behalf, while at the same time (key point) protecting their privacy. In the final chapter, Hagel and Singer observe that "This book has argued that infomediaries can play an extremely valuable market role in reconciling the tension between the growing value of customer information and the growing concern over customer privacy....[Over time] infomediaries will reshape firms and markets. In doing so, they will unleash broad social changes and call into question many conventional approaches to public policy. Our response to these social and public policy issues will in many respects determine the pace and the ultimate effects of this innovative new business model." It is probably impossible to calculate the full value of what Hagel and Singer provide in this single volume. Theirs is a stunning achievement.

          Beyond its obvious implications for multi-national enterprise, the concept of "infomediation" may well be the defining principle of global connectivity and interactivity for decades to come. My strong recommendation is that Net.Gain be read first, then Net Worth. My further recommendation is that both books be used to formulate the agenda for a workshop or what is generally referred to as an "executive retreat" (preferably for two days and located offsite) with all participants required to read both books in advance. Those who share my high regard for the two books are urged to check out Peter Senge's The Fifth Discipline as well as O'Dell and Grayson's If Only We Knew What They Know. Both can also help with the planning and then implementing the off-site workshop recommended earlier.

          4 out of 5 stars Net Worth - a worthwhile read.......2000-10-19

          Net Worth John Hagel III and Marc Singer

          Net Worth is relevant to three very different audiences. To business leaders in perhaps fifty large and mature businesses, not yet publicly associated with innovation on the Net , it provides a detailed plan for building a $4bn turnover businesss within ten years, by dominating a new business category, that of `infomediary'. Achieving category dominance has high initial investment costs but, particularly in relation to other Net business lines, it is genuinely a category where winner takes all and with highly attractive barriers to new competitors. To database marketers, to vendors of consumer data and to CRM specialists, it sets out the very different model which the Net will create in the way consumer data are accessed, used and profitably traded. To the generalist reader of business titles it offers a clear and challenging argument as to why, to survive, most businesses will have to focus much more selectively on a much narrower section of the value chain than they currently attempt to cover.

          Despite its title, I suspect that Net Worth has little to say to those whose interest in the Internet is as a tool for delivering information to consumers. Its focus is on the Internet as a tool for generating information about consumers. But do not think you couldn't profit from this book just because you are not an e-commerce specialist..

          A sequel to Net Gain The authors are consultants at McKinsey & Co. For one, John Hagel, Net Worth represents the evolution of a thought process begun in Net Gain. The thought process is an original one - it does not seem to borrow on other academic literature - but it is clear that the authors have benefited from much collective pondering on the part of McKinsey as to where equity value is most likely to be gained in an Internet-enabled world.

          Polemical clarity The style is neither that of an academic or of a practitioner. To some it may seem too much a polemic. At times it is as though you are reading transcripts of board level management presentations. You are bludgeoned rather than seduced. There is little room for uncertainty - other than who will win the prize - and none for humour. Full marks, however, for the clarity of the text and of the argument. Copyright, intersetingly, is vested in McKinsey.

          The Net Worth thesis is built on a clearly articulated model. In this model companies will in the future increasingly specialise in particular stages of the value chain, in innovation within the production of specific consumer services, almost as commodities; in the manner in which these products and services are communicated to, and delivered in customised form to meet the increasingly specific demands and circumstances of, individual customers; and in infrastructure support services which will become increasingly standardised. Innovation, customisation and cost reduction will be the core qualities needed by successful companies in these three stages of the value chain.

          Customer profiles The `customisers', who specialise in the management of the customer relationship, will have at the core of their business proposition the leveraging of information on consumers, or customer `profiles'. To deliver effective personalisation and satisfy increasingly demanding consumers, these organisations will need to operate across multiple product categories. In addition, they will increasingly rely on their ability to gain the active endorsement of the consumer for access to and use of their web usage as well as demographic and product purchasing characteristics. Expertise in the manipulation of these data to provide tailored services to both consumers and to potential providers will be their key competence.

          Infomediaries To the consumer, allowing a trusted infomediary to consolidate their personal profile into a single data source has a number of attractions. It reduces the number of times common personal attributes have to be made available to suppliers. Assuming the infomediary can be trusted, it reduces the concerns over privacy and misuse of personal data. By interposing between the consumer and providers, the infomediary can negotiate better terms with suppliers; can require them to customise their offers in such a way as to better meet the needs of groups of consumers with similar needs; can enforce controls to suppress irrelevant communication, and conversely can initiate relevant proactive communications. In an era when the consumer is increasingly unwilling to offer personal information without exacting a price, and when most companies lack the expertise to pattern existing data into sensible communication strategies, such a shift would offer benefits all round.

          A frictionless market? Few readers would find flaws in this logic, other than the touchingly Benthamite faith in the extent to which rational self-interest can be relied on to drive consumer behaviour into a world in which brand values - other than those of the trusted infomediary of course - would increasingly wither away. Hagel and Singer's heaven is a totally frictionless market - which marks them out as inhabitants of the Net world rather than that of Madison Square.

          Outsourcing Whatever companies' ambitions to relive past glories, Hagel and Singer are particularly compelling when they argue how, in an increasingly complex business world, companies cannot survive unless they develop management cultures appropriate to the positions in the value chain they want to fill, and that the contrasting cultures for each position are becoming increasingly difficult for any single organisation to nurture and sustain within a single operation. From outsourcing the canteen and the cleaning, and then the manufacturing of assembled components, it may not be absurd for Ford to move to the outsourcing of the entire manufacturing process, but not the design, while it positions itself to the consumer as the relationship manager for all consumer (and business) needs associated with the funding, provision, insurance and maintenance of personal transportation needs.

          The benefits of scale The other proposition I found compelling - as one might expect from McKinsey employees - was that, unlike other Internet businesses, many of which suffer from very low entry barriers and attempt to replicate traditional businesses but in more frictionless and hence lower cost forms - the position of an infomediary was more akin to the owner of an operating system in terms of benefits of scale. The more customers you have persuaded to trust you with their data, the greater your commercial influence with suppliers on their behalf. The more producers you deal with, the greater the width of data you build up on your consumer customers, and the more attractive you become to them. The more they deal through you, and the longer your relationship, the richer becomes your database and the more difficult it becomes for competitors to provide your customers with a service of equal value. Such dynamics do not apply to the same degree to individual sites or to portals, or indeed to suppliers of `old world' products and services.

          Given the pace of change in the world of e-commerce, you might suppose that the Net Worth thesis could increasingly be justified or refuted by market events in the 18 months since its original conception. Other than Scoot I cannot at present identify any aspirant European infomediary as would be defined by Hagel and Singer. However, in markets such as financial services, utilities, cars, home buying and travel, in the UK at least, we are daily witnessing the decomposition of the traditional value chain as predicted. What is foretold in this book is, I'm confident, a long-term shift, and I would hazard that evidence so far supports rather than refutes the arguments it sets out.

          In summary, a worthwhile read. You don't have to read it all, or read it in any particular sequence. Better read in a train or plane than at home or on holiday.

          Richard Webber FIDM Managing Director Micromarketing Division, Experian, UK

          This review was published in the Journal - Interactive Marketing. www.henrystewart.com/journals/im

          5 out of 5 stars Well done book on the marginal value of information.......2000-08-01

          The ecommerce "correction" of early 2000 forces us to re-examine the true economic value of the Internet. Growth alone can't sustain real value.

          Net Worth has a different approach. The authors look at the margins in transactions and seeing how information can capitalize on these margins by making transactions more efficient. This, they argue, has value.

          Although the book was written in the heyday of the Internet, when a bright idea was a license to print money, I find the book to be even more valuable today, as we start to look at where we can mine long-term value from Internet approaches.

          5 out of 5 stars On the Cluetrain.......2000-04-29

          Whatever you may think about the infomediary business model -- and I've got my own reservations -- the real value of this book lies in its approach to thinking about the challenges and opportunities of serious e-commerce. This isn't a simple formula for overnight success or (god help us) yet another instance of high-tech boosterism. Instead, it offers deep insight into the dynamics which businesses must grasp in order to survive and prosper in a networked economy. Following on Hagel's previous work, Net Gain, this book will richly repay the attentive reader. Even if your ultimate response is a critique of its axioms and assumptions, you'll come away smarter from having engaged in the exercise. Highly recommended.

          4 out of 5 stars Book Summary & Comments.......2000-03-06

          Net Worth predicts how markets will change because of the Internet. Infomediation is what it calls the new way of matching buyers and sellers. An infomediary is a website that helps buyers find what they need. It knows more about the consumer than any existing marketing department does today. This complete picture of consumer desire allows the infomediary to target just the right advertisements at consumers.

          Infomediaries will replace junk mail. They will be much more like a dating service in that they will match buyers and sellers based on what they need and have to offer. Buyers will love it because they won't get annoying irrelevant ads. Sellers will love it because they'll find customers that are easy to please because they are the right fit. Sellers can also spend their marketing budgets on other more useful things like R&D. Net Worth argues that the infomediary model will generally reduce market inefficiencies, for example informing consumers of fair market prices. The new model also eliminates the behavioral misalignment between marketers and consumers. That is, marketers want to increase repeat-business, but consumers want to increase choice. An infomediary helps marketers know what choices consumers want, and its wealth of product information maximizes the number of choices the consumer has.

          Net Worth is a crystal ball that spells out how markets will shift toward infomediation. It identifies two broad categories of potential players: traditional businesses and Internet start-ups. Both categories are further refined into several types of businesses along with what benefits and disadvantages each has as an infomediary play. The most likely success story will be a traditional business that invests in a start-up and gives that start-up access to its immense customer data.

          There will be three stages to the formation of an infomediary. The first stage is to develop consumer trust and data. That is where the reputation and database of the traditional business comes into play. Second, suppliers standardize on a way to describe their products. It will require economic incentive for suppliers to standardize on the proverbial price tag (XML: $0.02), because consumers will be able to price shop more easily. Infomediaries represent a significant number of consumers at the second stage, so suppliers are motivated to standardize their data because they can target ads at those consumers. Finally, the economic phenomena of Network Effect and Lock-In help set in motion a "virtuous cycle" of growth: consumers flock to the infomediary because they can get discounts and better product reviews and the infomediary learns more so the consumers enjoy and flock more.

          The last third of the book is the most interesting, because it describes how "disintermediation" is really "re-intermediation". The Internet is not going to cut out the equivalent of travel agencies in every industry. Instead, value chains will reorganize and create NEW middleman roles. The roles correspond to the best opportunities for leveraging economies of scale. The roles are as follows.

          1-Infomediaries gather all possible information about consumers. In today's world this is like a sales rep, but in tomorrow's world that sales rep would have knowledge of all customers of all products in the universe.

          2-Innovator companies analyze infomediary data to invent new products that satisfy emerging needs. In today's world this is the marketing department, but in tomorrow's world the marketing department would have access to all relevant data in the universe.

          3-Infrastructure companies will build what the innovator companies say. This is out-sourcing to the extreme. Infrastructure companies may own just one extremely large and extremely expensive piece of equipment. By keeping that machine at full capacity, the overall market benefits from the economy of scale.

          The most interesting thing in the whole book is a paradox about how infomediaries will create a monopoly that the government will have a hard time dismantling. Consumers benefit most from an infomediary if all consumers use that infomediary and no consumer uses another infomediary. The infomediary's database is maximized, and so consumers get the best advice. Monopoly is defined as a business that hurts the free-market system by eliminating consumer choice. However, consumers gain maximum benefit when they have the smallest choice of infomediaries. Furthermore, infomediation's mission is to maximize consumer choice and continually advocate consumer interest. So will infomediaries be seen as monopolies?

          Plenty of other reviewers poo-poo'd Net Worth. I think the book is visionary though. At the beginning of 2000, I already started hearing commercials for infomediaries. I'd give this book more stars, but honestly I've read more visionary stuff before.
          Cultivating the affluent: How to segment and service the high-net-worth market
          Average customer rating: Not rated
            Cultivating the affluent: How to segment and service the high-net-worth market
            Russ Alan Prince
            Manufacturer: Private Asset Management ;
            ProductGroup: Book
            Binding: Unknown Binding

            GeneralGeneral | Investing | Business & Investing | Subjects | Books
            Similar Items:
            1. Cultivating The Affluent II: Leveraging High-Net-Worth Client And Advisor Relationships Cultivating The Affluent II: Leveraging High-Net-Worth Client And Advisor Relationships
            2. Wealth Preservation for Physicians: Advanced Planning for Affluent Doctors Wealth Preservation for Physicians: Advanced Planning for Affluent Doctors

            ASIN: B0006RUNGI

            Books:

            1. Norman Vincent Peale: Three Complete Books: The Power of Positive Thinking; The Positive Principle Today; Enthusiasm Makes the Difference
            2. Product Strategy for High Technology Companies
            3. Qualitative Market Research: A Comprehensive Guide
            4. Sales Dogs : You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad's Advisors series)
            5. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)
            6. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)
            7. Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
            8. Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
            9. Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
            10. Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers

            Books Index

            Books Home

            Recommended Books

            1. Being the Best You Can Be in Mlm: How to Train Your Way to the Top in One of the World's Fastest-Gro
            2. The 36-Hour Day : A Family Guide to Caring for Persons With Alzheimer Disease, Related Dementing Ill
            3. Fundamentals of Music, Fourth Edition
            4. Just Me and My Mom
            5. Introduction to the Design and Analysis of Algorithms
            6. The Borrowers Aloft
            7. Merriam-Webster's Spanish-English Dictionary
            8. Business & Professional Ethics for Accountants Update
            9. Islam and the West in Mass Media: Fragmented Images in a Globalizing World
            10. Golgi Atlas Of The Postnatal Mouse Brain