Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)

Book Description

Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the “core” discipline prefer this book over “technology-oriented” e-commerce books. Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.

Customer Reviews:

Dazed & Confused.......2002-04-30

This text was required reading in an Internet marketing class I took. As an about-to-graduate business major, I felt the book often strayed off it's subject matter (e-commerce) and too often went into excrutiating detail about how businesses operate. Although I did not read every chapter, the sections I did read were repetitive and confusing to follow. For example, the concept of "catalog content management" is defined and discussed at least three times in one chapter. To say this book is thorough is an understatement. There are many sections that could have been deleted with no loss of meaning to the subject matter. The book is probably OK for beginning business majors who have yet to take lots of business classes. However, for those who are more familiar with business, you will probably find yourself skimming over this text looking for the information you want. If you're looking for a general overview of e-commerce, this is not the book for you. If you want more detail than you thought existed . . . well, I'm selling my copy in the used book section of this site :)

good materials for learing e-commerce.......2002-01-27

I used this book in my ecommerce class and the materials provided is very informative and easy to follow.

Introduction to Online Competitive Intelligence Research (Business Research Solutions)

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Introduction to Online Competitive Intelligence Research (Business Research Solutions)
Conor Vibert
Manufacturer: South-Western Educational Pub
ProductGroup: Book
Binding: Hardcover

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Introduction to Online Market and Industry Research (Business Reasearch Solutions)

ASIN: 0538726806

Book Description

Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor's moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination. One section provides insight into how your firm might protect itself from the unwanted CI efforts of competitors. Like all the titles in the Business Research Series, this book contains a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and effective, but also challenging. The Business Research Solutions Series provides business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. These invaluable tools provide step-by-step advice on how to analyze, interpret, and collect data for informed decision-making.

Introduction to e-Supply Chain Management: Engaging Technology to Build Market-Winning Business Partnerships (Aprcs Series on Resource Management)

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Introduction to e-Supply Chain Management: Engaging Technology to Build Market-Winning Business Partnerships (Aprcs Series on Resource Management)
David F. Ross
Manufacturer: CRC
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Binding: Hardcover

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Supply Chain Strategy

ASIN: 1574443240

Book Description

In the quest to remove supply channel costs, streamline channel communications, and link customers to the value-added resources found along the supply chain continuum, Supply Chain Management (SCM) has emerged as a tactical operations tool. The first book to completely define the architecture of the merger of SCM and the Internet, Introduction to e-Supply Chain Management: Engaging Technology to Build Market-Winning Business Partnerships shows you how to exploit this merger and gain an unbeatable competitive advantage. The tightening of the economy and heavier restrictions and security measures placed on channel flows have rendered access to real-time, accurate supply chain information more critical than ever. Connectivity, messaging, and collaboration have become today's foremost buzzwords, as companies compete for survival in an environment where cycle times and permissable margins of error continue to shrink. Introduction to e-Supply Chain Management explores the concepts, techniques, and vocabulary of the convergence of SCM and the Internet so that companies can move beyond merely surviving and thrive in today's competitive marketplace.

Introduction to Online Investment Research (Business Research Solutions Series)

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Introduction to Online Investment Research (Business Research Solutions Series)
Jan Davis
Manufacturer: South-Western Educational Pub
ProductGroup: Book
Binding: Hardcover

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Book Description

Introduction to Online Investment Research outlines a proven methodology for efficiently researching personal investment choices using the vast array of resources available online. Focusing on the most common investment questions, this book provides you with the research tools and techniques necessary to help you make effective portfolio management decisions on a wide variety of income and equity products. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant - but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-volume series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in company research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.

Introduction to Online Market and Industry Research (Business Reasearch Solutions)

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Technically abundant

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Cynthia L Shamel
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Introduction to Online Market and Industry Research provides workable search strategies and valuable data source information to both inexperienced and experienced industry researchers. Market research strategies offer business managers a precise picture of the environment in which they operate and thus supporting informed decision making. Critical data source reviews lead to cost-effective purchase decisions for research managers. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant - but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in business research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.

Customer Reviews:

Technically abundant.......2006-12-23

Good research book or text for a course of the same subject matter. I learned a few tricks of the trade, and have made use of the material in the book.

Glad I read it. Its a welcome addition to my reference shelf.

The down side is that this material will be dated, as it relates to online resources. Time marches on, and technology will eventually make this book obsolete

Average customer rating:

wordy and confusing
Please don't use this book to teach an EC class!!!

Introduction to E-Commerce
Efraim Turban , and David King
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

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Book Description

Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.

Customer Reviews:

wordy and confusing.......2004-02-11

I am using this book in my Masters of Info Systems class this semester and I have to say it is one of the worst text books I've ever read for a class. The topics go back and forth, often picking up an earlier topic in later chapters when they could have been easily included in the same chapter, and key concepts are discussed before they've been formally introduced.

All in all it's pretty wordy and confusing without need to be.

Please don't use this book to teach an EC class!!!.......2004-02-03

This book did nothing to enhance my knowledge of E-Commerce. The terms used in this book are not terms that are commonly used. The authors should not be writing textbooks or instructional guides. The illustrations and diagrams did nothing to help the reader understand the material. The diagrams were literally a joke used just to fill up space. I quickly got tired of being given a short definition and told it will be discussed later. The book doesn't flow and leaves the reader frustrated. The authors use of E-Commerce terminology was too often bogged down in clichéd rhetoric. Don't use this book to gain knowledge about E-Commerce you'll find yourself falling asleep and rereading sentences way too often.

Introduction to e-Business: Management and Strategy

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Introduction to e-Business: Management and Strategy
Colin Combe
Manufacturer: Butterworth-Heinemann
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An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.

This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

* Integrates business, management, strategic management, technology, marketing and economics within the context of e- business
* Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google

Introduction to E-Commerce VTC Training CD

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Introduction to E-Commerce VTC Training CD
Darcey Spears
Manufacturer: Virtual Training Company, Inc.
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Introduction to E-Commerce (Cram101 Textbook Outlines - Textbook NOT Included)

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Introduction to E-Commerce (Cram101 Textbook Outlines - Textbook NOT Included)
Turban , and King
Manufacturer: AIPI
ProductGroup: Book
Binding: Paperback

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Book Description

Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook.

18 take-charge tactics. (Leadership).(for organization/department heads)(Brief Article): An article from: Association Management

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18 take-charge tactics. (Leadership).(for organization/department heads)(Brief Article): An article from: Association Management

Manufacturer: American Society of Association Executives
ProductGroup: Book
Binding: Digital

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Book Description

This digital document is an article from Association Management, published by American Society of Association Executives on November 1, 2002. The length of the article is 353 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: 18 take-charge tactics. (Leadership).(for organization/department heads)(Brief Article)
Publication: Association Management (Magazine/Journal)
Date: November 1, 2002
Publisher: American Society of Association Executives
Volume: 54 Issue: 11 Page: 25(1)

Article Type: Brief Article

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