Product Description
Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards
Customer Reviews:
I Do Not Recommend This Book.......2007-10-23
I was disappointed with the content of this book. I am an absolute beginner when it comes to web-based business, and my intent was to learn all I could before launching my website. At times, the author wrote for a reader in terms so basic as to not be helpful on the topic (essentially, `marketing is important because it will increase your web presence and this is good and important because it can increase your sales and because more people will know about you' type of thing. Well, we know that--that`s why we bought the book!); then, at other times, the information was confounding, ostensibly written for a far more sophisticated reader (discussion on various website tags in HTML creation--huh?). The former (along with considerable repetition of these basic concepts) would likely bore those with any knowledge at all; the latter would likely exasperate the unseasoned website creator, raising more questions than the text offered answers to. Unfortunately, I fell in the middle of the spectrum of these two groups and often found myself bored and exasperated. The book itself could have been much, much shorter without removing any key information. Ironically, in his section on website automation, the author offers advice he fails to follow in his own work, among many others: be concise and to the point; don't make it longer than needed; answer all questions. These were my major quarrels with this book.
That being said, I cannot say I did not receive benefit from the reading. The author presents good ideas which might otherwise be overlooked, as well as providing websites to assist the e-business creator with various tasks and functions. Additionally, the author remains aware of the fact throughout that many small business owners do not have limitless budgets, and he is generous in his offering of websites where the reader can go to find free or low-cost assistance. If there are places the discussions fall short, at least the reader is now alerted that certain elements deserve attention, and can then seek alternative sources of information on point. As it appears the shipper was also the publisher, I want to say that I was extremely satisfied with the purchase process from this company. The book arrived very fast, was in perfect condition, and the company took the time and effort to check on my satisfaction without delay. I was very pleased, and, therefore, would have no problem ordering from this publisher again.
excellent.......2007-09-01
This is a great 1st time starter for small business. Anyone who's planning on starting an online business should definitely read.
It's exactly what I was expecting.......2007-08-25
This book is a really must-to read for brand new internet entrepreneurs like me. I'm quite happy about this purchase. I recommend.
Great Resource for Beginners.......2007-04-03
Bruce takes us through all the necessary points to get a website on track to benefit from traffic that can be resourced for little to nothing.
If you have a site that is sitting dormant, this is your book.
I found many basic tips which people may not know how to search for. It's all written out here in this guide.
A Useful Compendium. .......2007-03-16
The majority of the information contained in this book can easily be found by doing several web searches for various topics. That being said, I appreciate the ease of being able to browse through this book for the information instead of searching for information which may or may not be valid.
Within these pages you will find sections on everything from setting up an affiliate program to using banner ads and Google AdWords for your site. You will also find an extensive list of terms and abbreviations common to the e-commerce industry.
Although a bit of a dry read, I finished the entire book in the space of two days on vacation. In the process of reading, several creative marketing ideas popped into my head, so I definitely have the author to thank for that!
In the end, I am giving this book 4 stars for two reasons: 1) He repeats a lot of information, as if trying to stretch out his word count to meet his deadline. 2) Some of the chapters read like an advertise for companies that he either owns or is otherwise related to.
However, beyond those two points of contention, I highly recommend this book as a starting point for anyone who is just starting out in the e-commerce or just needs a little refresher course.
Book Description
The total number of web pages today has been estimated at over 3 billion, spanning millions of individual websites. Not surprisingly, there is tremendous pressure on web developers and designers to remain current with the latest technologies.
The Web Site Cookbook from O'Reilly covers all the essential skills that you need to create engaging, visitor-friendly websites. It helps you with the practical issues surrounding their inception, design, and maintenance. With recipes that teach both routine and advanced setup tasks, the book includes clear and professional instruction on a host of topics, including:
- registering domains
- ensuring that hostnames work
- managing the directory
- maintaining and troubleshooting a website
- site promotion
- visitor tracking
- implementing e-commerce systems
- linking with sales sites
This handy guide also tackles the various elements of page design. It explains how to control a reader's eye flow, how to choose a template system, how to set up a color scheme, and more.
Typical of O'Reilly's "Cookbook" series, the Web Site Cookbook is written in a straightforward format, featuring recipes that contain problem statements and solutions. A detailed explanation then follows each recipe to show you how and why the solution works. This question-solution-discussion format is a proven teaching method, as any fan of the "Cookbook" series can attest to.
Regardless of your strong suit or your role in the creation and life of a website, you can benefit from the teachings found in the Web Site Cookbook. It's a must-have tool for advancing your skills and making better sites.
Customer Reviews:
Web Site Cookbook.......2007-07-16
Web Site Cookbook is a really good problem solving guide for beginner to intermediate web designers. This reference includes hundreds of common questions, how tos, and ways to increase efficiency in a standard problem, solution, discussion, and see also format. Each of these entries also uses snippets of text and often includes illustrations of the result whenever possible. Topics include everything from registering and site planning through formatting text and graphics to making forms and dealing with ecommerce issues.
Web Site Cookbook is set up from simple to more complex concepts so that the reader need not have any previous experience creating a website in order to comprehend and make use of these instructions. Furthermore, the quick and easy access of the problem-solution format of the entries will be particularly helpful to web designers looking for particular solutions, wanting to upgrade their skills, or just wanting to learn a few new techniques to improve their site.
COOKING ON YOUR WEB SITE!!!.......2006-09-01
Are you a web developer and designer? If you are, then this book is for you! Author Doug Addison, has done an outstanding job of writing a book about building web sites that people will visit, use, bookmark, and revisit.
Addison, begins by untangling the choices that confront web site builders during the process of getting a new web site off the ground. Then, the author discusses site planning and setup. Next, the author presented solutions that will help you balance aesthetics with usability. The author then focuses on the written content that, for the majority of sites, constitutes the meat and potatoes of their online offerings. He continues by covering a few of the most common issues surrounding the use of graphics on a web site, including how to choose the right ones and optimize them for a fast download. Then, the author looks at some techniques for using visual clues. He then goes over some of the little details that make a web site visit successful and enjoyable. Next, the author explains the trust-building techniques and fraud-avoidance maneuvers that help secure both sides in an online transaction. Finally, he discusses both the administrative tasks you should use to maintain your site, as well as the technical procedures you'll need to know to keep your site and your job trouble free.
In this most excellent book you'll find solutions to everything from choosing, registering, and protecting a site's domain name to keep spammers from harvesting the addresses you display on its pages. More importantly, this book can lead the way in showing you how to publish a site that is not only a useful and attractive representation of the business, organization, or person behind it, but is also easy to build, maintain, and update.
Working on Web Sites in a Straight Forward Way.......2006-05-21
Doug Addison has produced a very useful and informative guide to working on Web sites. While many books look at the mechanics of HTML, or detailed coding, Web Site Cookbook rather follows the O'Reilly cookbook structure, looking at specific issues and needs and presenting answers. The book looks at the other aspects of good Web site work - colors, design and small tasks that are part of everyday Web sites now. Many of the recipes will make a more experienced Web site author go "duh," but I found myself flagging many of the entries if nothing else to do more research using some of the Web resources cited at the end of each recipe. Much of what is talked about is Web Design 101, but with so many WYSIWYG tools out there allowing anyone to produce a simple Web site, it's useful to have someone succinctly state the ideas behind complimentary colors to try and avoid those awful sites that just make your eyes burn. Nothing here is earth shattering or is something that you couldn't find on-line, but the value is Addison's organization and presentation, distilling Web speak into simple language, showing some examples and sending the reader off to other resources if he or she wants. The book is written with the idea that you are programming in PHP on top of an Apache Web server, which may not be relevant to all readers, but even those readers, like myself, who don't use PHP or Apache can carry away quick and valuable information, and have a flagged book to grab and look for information on a specific topic in the future. It's going to be a useful addition to my my desk.
good reference.......2006-04-22
I skimmed through the book, and I know I will find it very useful. It points out many things that web developers will want or need to do at some point and provides easy information on how to make them happen.
The one issue I have with the book is that it is about 70% PHP and Apache Server, which I don't use. This isn't a problem with the book, I just didn't quite realize this when I bought it. But, regardless of the language you use to program, even the PHP examples are useful as they show you the methodology to implement solutions in a clear, concise, and easy to understand way. It is also a good reference if you're considering using PHP or use it a little bit.
I have purchased hundreds of technical books, but I never purchased an O'Reilly book before - they just seemed to be too sparse, where I was looking for more in-depth instruction. However, now I know why they are so popular. I think you can learn more from a good example...or a good solution to a problem...rather than reading many chapters of most other books.
This book is definitely for people with some experience and again, I would just stress that it is mainly a PHP and Apache Server reference.
Highly Recommended.......2006-04-21
Excellent for beginners, but I would have liked to have gotten more detail. Perhaps that is the trade-off for so broad a subject. This book has answers to alot of questions that beginners (like me) might have. For instance, when I was shopping around for a hosting service for a personal website, features that were common to most hosting plans were cron (a scheduling utility) and ssi (server side includes). What are they? Why would they list them as a plus for hosting? Why would I care if they featured these or not? Well the Web Site Cookbook not only tells you what they are, but also gives you examples as to when, how, and why you might use them.
Each topic (recipe) is broken down into 4 sections:
1. Problem: A one or two sentence description of what you need or want to do.
2. Solution: A step by step solution.
3. Discussion: A discussion of the applied solution.
4. See Also: Additional information from other "recipes" in the book and/or outside resources.
There are also sections on planning your site, organizing directories, creating color schemes, as well as tips on making URL's easy to find and remember. (just to name a few). This book will get you well on your way to putting together a well designed web site. Highly recommended.
Book Description
You've invested in your website and ecommerce, now it's time to bring qualified leads, prospects, and customers. The secret is to get your website to the top of the search engines. With this book as your manual, you'll be an expert at building and managing your SEO and PPC campaigns. We include 26 hands-on case studies. There are also interviews with top people in the industry, plus checklists and 47 bonus tips. The authors are co-founders of a Silicon Valley startup that is a Google Certified Agency.
Customer Reviews:
The Author Speaks!.......2006-09-26
I'm one of the authors of this book. The book covers four topics: a) online marketing (the Buying Cycle, ROI, and so on), b) SEO (how to modify the HTML to improve indexing), c) PPC (how to create and manage your ads in Google and other search engines), and d) analytics (how to use analytics to evaluate your ad campaigns, plus a comparison of three analytics packages).
We're co-founders and directors of an SEM company with 45 employees. The book is based on our internal notes on how to set up and manage campaigns. It also includes 26 case studies, with our recommendations and the results for the campaigns. We wrote the book so other PPC managers and people who manage their own PPC for their websites could learn how to do it professionally.
Yes, I wrote a review of Goodman's book, and it includes a negative statement because he made a glaring error. But my review of his is overall positive and I recommend his book. I've written a number of long reviews of other SEO and PPC books so customers and friends would know what to buy or avoid. Search for those on the web and you'll find a collection of useful reviews of SEO and PPC books.
The book is only $20 at Amazon. It'll save you a great deal of money in Google. You'll also understand more about PPC if you decide to hire someone to manage your PPC campaigns.
On your side.......2006-09-24
Want to get your business listing at the top of the search engines? It's essential, then, to have Insider SEO & PPC on your side: its chapters juxtapose case study examples with insights on bids, paid ads, positioning, strategies for landing pages, and relevant categories, and provide the best in applied logic and real-world examples.
Diane C. Donovan
California Bookwatch
Massive Confusion.......2006-07-17
This book has a big problem, i.e. mixing SEO with PPC. They are not the same! Any professoinal in the field can tell you that. The author also has a bad taste about shooting down competitor's book. He wrote bad review for Andrew Goodman's Winning with Google Adwords. The fact is that this book is also partly obsolete as Google has changed Adwords keywords tool, tracking results, etc.
Nice overview, helpful advice.......2006-07-05
This book was a little on the skimpy side, but the information that was covered was nicely written. I wish this book had been more for SEO's than people trying to do SEO themselves. There are a lot of details in the book that an optimizer doesn't have to deal with. On the other hand, it did give me several good ideas for the future. I only took off 1 star because I skipped several chapters. I would recommend this book to others, in fact, I already have.
Book Description
Teach people how to create lasting, steady and dependable flow to their website while positioning themselves in the marketplace as an expert. It's not a get rich quick scheme, but a very effective way for people with low or no budget to create content that can get you traffic ? ezines, RSS feeds, blog, ezine announcement sites, newsletter, website. Point is that most people can?t write very well and have phobia about writing. Don?t know right way to write to get people to take action without a big sales pitch. Can actually sell people better because you?re flying under the radar. People are more apt to click on the resource box in an article to get more info. Jim's dad has written for years, so they both have excellent credentials to teach people how to write.
Book Description
The only way to know if your website fills the needs of your customers, or drives them away, is to measure its effectiveness.
- A valuable resources for those businesses seeking to develop a website for the first time.
- Focuses on measuring and analyzing the business, rather than techincal, implications of the website.
- User friendly - does not use techincal jargon.
Can you confidently say your website is working? What is it meant to do? Are you getting a return on the investment you made to build, operate and maintain this site? Is your website fulfilling the needs of your customers? Does it keep them coming back or drive them away? The only way to know for sure is to measure it. The need for awareness about web management practices and its possibilities for business, especially in the area of customer relations, has skyrocketed. Many businesses became caught in the 'Internet Rush' and created websites too quickly, with no planning or objectives and at a high cost. This is an invaluable resource for these businesses and those seeking to develop a website for the first time. Hurol Inan does not use technical jargon and focuses on the business implications and necessity of measuring and analyzing a website, not the technical aspect of administration.
Measuring the Success of Your Website delivers the knowledge, techniques and solutions required to implement practical and sensible measurement practices. It determines how well your website meets the needs of your online customers, how they interact with it, and identify the changes you need to make for your website to be more successful and to keep your customers coming back.
Hurol Inan is an eBusiness consultant with Eclipse Group Ltd.
Customer Reviews:
Well structured, encouraging, smart.......2003-04-20
You are not going to find such an useful review of the state of the art in Web Metrics in any other book. The content is clear and structured. Perhaps the only weakness is the length of the book. Hurol Inan has knowledge enough on the subject to expand the information about specific metrics that are just defined, but not thoroughly explained in the book. Fortunately, the companion website helps to expand some of the topics in the book. Additionally, other books on the topic seems more like a presentation of the services provided by the author rather than a true explanation on web metric. Fortunately, Hurol Inan writes in a much more objective style.
In summary, an extremely useful introduction.
terrific, and ongoing introduction into this important area.......2003-04-17
The information presented in this book, is like its style and presentation, simple, immediately accessible and implementable.
The book may not apply to highly trained and experienced web designers, but will serve as a terrific information source for non-ICT people that need to get an immediate grasp of the key concepts, the terminology, the possible applications and ultimately in implementing the strategies and ideas.
This is a terrific, and ongoing introduction into this important area of website marketing.
A Must-Read for anyone anlyzing their Web site.......2003-03-14
I am a Web analyst, and I strongly recommend this book to anyone who is interested in, or must report to management about their comapny's Web site. There are other great writers on the subject (Jim Sterne, Bryan Eisenberg, Jim Novo), but Hurol's book has the great advantage of being really to the point. This book WILL help you start an analysis practive whithin your company (which I urge you to do!). Once it's done, move on to the above mentioned authors. The book will tell you about filters (are they important!), actionable metrics, marketing issues, etc. This excellent work is really worth reading.
Bring a Business Perspective ...............2002-09-23
I am responsible for the web metrics in a financial corporation in California. This is the first book I have come across that brings the much needed business perspective to our online initiatives (not biased towards online marketing and advertising).
Equipped with the ideas and the framework put forward in the book, I was able to influence the direction of our web site. It was full with material that helped me raised the awareness of measurement across our organisation. Additionally, it also provided some starting points towards the implementation of web metrics.
This book is definitely one of the first when it comes to web site management.
I like the style of the book as well. Well written, to the point.
The best yet on Web Measurement.......2002-06-07
I can't believe I'm going to be the only fan of this book once its popularity spreads further out of the author's native Australia. It is the best book yet that I have read on the topic of Web site measurement and analysis. Admittedly there aren't that many out there yet on this increasingly hot topic but it is infinitely better than, say, "Web Site Analysis and Reporting" and soon I'll be able to judge how it compares to Jim Sterne's book "Web Metrics" which is just out.
Why do I like it? Hurol Inan, the author, spent eleven years at Andersen Consulting and Deloitte Touche Tohmatsu, which helps ensure that the focus is a commercial one and based on a wealth of business experience. Furthermore, far from being too `management consulting' to be intelligible and practical, the book addresses operational and implementation issues as well as giving enough technical detail without being overwhelming.
That said, I found the first half of the book, which is more business and marketing in focus, to be superior to the second half which is a little light at times on the operational and implementation side of things. That does mean it is easy to read, however, and communicates the key concepts, practices and approaches clearly and succinctly.
Definitely worth a read. The accompanying Web site is also a good resource of supplementary information including vendor details.
Ashley Friedlein
CEO: e-consultancy
Author: 1) "Web Project Management: Delivering Successful Commercial Web Sites" 2) "Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships and Site Measurement" (pub. Oct 2002)
Book Description
Over the past few years, search engine optimization has developed into something of a science as webmasters and business owners try to figure out how to trick the internet search engines into listing THEIR sites near the top of the search results list. A number of big, pricey books have been written on the subject. But it really is not that complicated! We've boiled it down to FIVE SIMPLE STEPS that just about anybody can follow. It's so simple that this book is fewer than 50 pages long! You won't get bogged down with boring, technical descriptions and geek-speak; this book is written in easy-to-read plain English, with plenty of examples and clear descriptions of technical terms where they are absolutely necessary. "But I'm not a web designer!" You don't need to be. You just need to be able to create simple web pages. "I don't have a budget for paid ads!" This book is not about paying for "sponsored links", adwords, or any other kind of paid advertising. The technique we describe will cost you nothing other than the price of this book and some of your time.
Customer Reviews:
No prior expertise in computer languages or website design is necessary.......2007-05-12
Websites no longer considered either a luxury or an experiment by business, non-profit organizations, governmental departments, journalism, academia, or any citizen who has something to say or sell. They are, in fact, an indispensable necessity. Hundreds (if not thousands!) of new, remodeled, and updated websites appear on the internet every day. These enormous numbers have made the use of internet search engines indispensable for anyone trying to locate anything on the internet. "Five Simple Steps To Improve Your Website's Search Engine Ranking: Effective Search Engine Optimization For Everyone" was specifically designed and written by Pat Bensky for 'non-computer oriented' individuals, including small business owners and charitable organization workers who find themselves responsible for operating a website in behalf of themselves or a group. These non-specialist general readers will find quick and easy advice on quick and easy ways to make a website more easily found by any search engine user to find a particular website. No prior expertise in computer languages or website design is necessary. Very highly recommended, especially for those new to the internet and website promotion, "Five Simple Steps To Improve Your Website's Search Engine Ranking" is a slender, 41-page, 'user friendly', do-it-yourself instruction manual will enable anyone to advance their website in any search engine.
Five Simple Steps to Improve Your Website's Search Engine Ranking.......2007-04-13
Trying to figure out how to get your website at the top of the Google search engine is practically an exercise in futility. There are literally hundreds, perhaps thousands of articles, books, and websites dedicated to this topic. Going through all this literature and trying to gain real hints that the average person can actually accomplish is ridiculous as no one seems to agree on what works anyways.
5 Simple Steps to Improve Your Website's Search Engine Ranking is a short booklet that simplifies the process. The author taken all the literature on search engine optimization and reduced it to five key points. Not only is the list simplified but the tips are written for real people. Practically any person, even those with limited computer skills, will learn ways that he or she can improve their search engine ranking. Most of the ideas only take a few minutes to accomplish creating returns that will continue the life of the website.
Book Description
Customer loyalty has always been grounded in human interaction. Years ago, you'd walk into your favorite store and the staff would know your name, they'd remember your favorite brands, and they'd smile, nod, and take pains to make sure you came back. Because you were treated well by a personable, friendly staff--and because you were physically constrained by time and distance to limit yourself to particular stores--you'd go back to the same stores again and again.
The reach of the Web and advances in database technology have made this same level of personalized attention attainable by e-tailers thousands of miles away with a virtual staff customers may never meet. With customers now freed of the shackles of distance, they can comparison shop and fill out a profile that introduces a personalized element where e-tailers remember their name and preferences at a level that exceeds what a brick-and-mortar retailer can provide.
More than ever, the Web is empowering customers, making them more demanding of a great shopping experience, and consequently more fickle. Today's customers have the world at their fingertips, and keeping them loyal has become even more difficult. This is why websites are failing at an alarming rate. It's more obvious than ever that success lies not only in attracting customers but in retaining them.
In e-Loyalty, Ellen Reid Smith, leading customer loyalty expert and nationally acclaimed speaker, offers the definitive and essential step-by-step guide to creating and managing highly effective online loyalty and retention strategies.
Using some of the Internet's leading consumer and business-to-business websites as case examples, she takes readers from the early stages of implementing e-loyalty marketing programs through budgeting and evaluating their impact. From explaining the key concepts of e-loyalty to advising on critical website design factors, Reid Smith imparts techniques that can be applied by companies of any type or size--from the Fortune 500 companies she is regularly called upon to consult with to Internet start-ups.
Most of all, what truly distinguishes Reid Smith is her unwavering focus on not just retaining customers but retaining a company's most valuable customers through customer lifetime value modeling. Her advice will help companies ensure that their retention programs are focused on the most profitable customers since this aspect of online marketing has become the most important issue facing websites worldwide.
No matter which segment of the online economy you hail from, this is the essential handbook for initiating, cultivating, and extending that rarest of company assets: e-loyalty.
Customer Reviews:
This book gave me a plan for designing customer retention.......2003-03-07
I heard Ms. Smith at a conference and bought her book to get more details on her 7 steps to designing an e-loyalty strategy. The book throughly explains her 7 steps with tons of examples, some of which were really funny (I love humor in a business book). I designed and implemented a customer retention program based on the book and our customer return rate has really soared. Both the customer communications and reward ideas were key in raising our page view and purchase rates. It's a great book for businesses with websites that aren't successful, or for anyone implementing a customer retention program online.
Remarkable light on the substance; disappointing purchase.......2002-09-11
I read a number of the reviews here and was quite excited to read this book when it came in the mail. Much to my chagrin, the material was very light and pretty much common sense. There were no great insights and a remarkable lack of specific examples. The author discusses her suggestions in generalities, but does not support those suggestions with specific examples forcing the reader to long for clarification on exactly what she is trying to recommend. All in all, a disappointing purchase. This book may have been great in 2000, but today is obsolete.
A great primer for Loyalty.......2001-04-10
I consult for clients in ebusiness strategy and one of my clients was interested in using a loyalty program to retain clients. With little time on my hands, I needed to become an expert on Loyalty and Ellen's book was the best primer I could find. As a resource, her book provides a great foundation for what loyalty is about, the theory, and the how-to-approach for building a loyalty program. I may be a quick study, but I credit Ellen's book with giving me the knowledge that I needed to be credible with the client in our first meeting. With all the confusion out there about loyalty, and the misperception that everyone has about loyalty=points program, I believe Ellen's is the right book to set you on the right path
The step by step manual to truly engender loyalty!.......2001-01-28
Ellen Reid-Smith has distilled everything you need to know and everything you need to do into a step-by-step manual for creating a website that will cause people to show up and then to keep coming back. The real key is that you must focus your efforts on Most Valuable Customers (MVCs) as these are the people who make your business profitable and pay the bills. Reid-Smith demonstrates with hundreds of excellent examples from her many years of first-hand experiences that companies who try to please everybody equally end up pleasing nobody completely. If you design your website to attract everyone and assume that your "great" service will keep them coming back, then, you don't have a prayer against your competition. As Reid-Smith points out, you MUST design with your MVCs in mind and focus on strategies that build "switching costs" that will keep you best customers with you and make it difficult for them to consider going to a competitor. This focus on MVCs will give your website a distinctive "personality" that will soon attract casual users to also become MVCs. The book is easy to read, but, is clearly quite deep on the details of what you need to do to go get it done. I applaud Ms. Reid-Smith for being the first to market with such a helpful blueprint for success fo content and commerce website developers!
Key to Survival.......2000-12-03
The key concept in the Darwinian model of evolution is that even small competitive advantages will, over time, determine the dominant traits overall.
What we are seeing in the "dot-com" world is a blindingly fast Darwinian process. The trouble is that due to its speed, it is difficult to differentiate why the winners are winning and the losers are losing. That is, unless you take into consideration the human side of the issues.
In her book, e-Loyalty, Ms. Reid Smith brings her many years of experience together with a sublime understanding of human relationships to make it clear that though the Web may be new, the principles that work to develop loyal customers are not.
The tools available are uncountable. The technologies have never been more powerful. The medium is mass-oriented. With Ellen as your guide, you will find clarity in solving your problems.
This is a must read for anyone who wishes to survive and thrive online.
Average customer rating:
- not impressed
- Too preliminary (and lacks technical depth) ...
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Book Description
Turn Web data into knowledge about your customers.
This exciting book will help companies create, capture, enhance, and analyze one of their most valuable new sources of marketing informationusage and transactional data from a website. A company's website is a primary point of contact with its customers and a medium in which visitor's actions are messages about who they are and what they want.
Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict on-line interests and behavior. You'll learn how to extract from the huge pools of information your website generates, insights into on-line buying patterns, and how to apply this knowledge to design a website that better attracts, engages, and retains on-line customers.
Data Mining Your Website explains how data mining is a foundation for the new field of web-based, interactive retailing, marketing, and advertising. This innovative book will help web developers and marketers, webmasters, and data management professionals harness powerful new tools and processes.
The first book to apply data mining specifically to e-commerce
Learn effective methods for gathering, managing, and mining Web customer information
Use data mining to profile customers and create personalized e-commerce programs
Customer Reviews:
not impressed.......2006-01-21
This book contains case studies from various data mining software. It does not contain any specific theory or practical examples for implementing a web analytics strategy for your site.
90% of the case studies he uses in his book are related to companies which their sites no longer exist.
I find this book very outdated and the examples the author use are related to visits on site, their age and country of origin. He doesn't mention anything about visitor site navigiation, trends or anything related to the visitor behaviour on site.
I wish i never bought this book because it costed me $80 due to courrier fees.
Too preliminary (and lacks technical depth) ..........2000-12-07
If you're not a technologist, and want to "read" about data mining or at best get aware of what are the various technologies and products in the field, then maybe this might suffice. But if you're a hands on developer or a technology manager trying to learn data mining techniques to apply to your web systems, I'd advise you pass on this book (unfortunately, though, I don't have another one to recommend -- other than reading white papers and research reviews from some of the leading vendors of data mining products).
Immediately Useful.......2000-10-19
I discovered this book while I was completing a clickstream(web site) data mining solution at eToys. It was the first book I hadfound that provided information in a form I could use right away tohelp implement a solution. It contains a great survey of data miningtools -- the most comprehensive I have seen. It also contains specifictechnical facts that I found instantly relevant while helping todesign a clickstream datawarehouse at Morgan Stanley Dean WitterOnline.
When my clients ask me to recommend a book on website datamining, this is the one I recommend. I am buying more copies, for myemployees, and because it is hard to get the book back when I lend itto clients :-)...
Data Mining.......2000-01-07
Case Study and Methodology for the Data Minin
Urgent contact.......2000-01-02
I need the email /phone/fax numbers of this author Jesu Mena. I have a consulting project for him. My number is 416-492-2130. Name Professor Shanks
Average customer rating:
- Good Business Ideas but Outdated Internet Ideas
- Still works
- No depth, out dated strategies and examples...
- Brand Marketing
- It gives the how for a changing market.
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Make Your Website Work for You: How to Convert Online Content Into Profits
Jeff Cannon
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Entrepreneurship
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
E-Commerce
| Business & Culture
| Computers & Internet
| Subjects
| Books
CAD
| Graphic Design
| Computers & Internet
| Subjects
| Books
Internet
| Home Computing
| Computers & Internet
| Subjects
| Books
| Internet & Education
| Online Searching
| Web Browsers
| Web for Kids
General
| Computers & Internet
| Subjects
| Books
General
| Databases
| Computers & Internet
| Subjects
| Books
ASIN: 0071352414 |
Book Description
MAKE YOUR WESITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace. You¿ll find the basic rules for online marketing and the reasons why content marketing works. You¿ll learn to create content that drives consumers to your site and sells products, and how to track and use consumer information to build profits both on- and off-line. "Content is King," advises author Cannon, who presents ten simple steps for developing and managing effective content. Discover how to optimize your site¿s "metatags" so that search engines draw the greatest number of contacts. Find out if "micro-sites" placed on other websites will attract more business than a site of your own. And understand how e-mail and electronic newsletters can promote your site economically and efficiently. Written for marketing and advertising professionals as well as entrepreneurs, MAKE YOUR WEBSITE WORK FOR YOU is free of confusing technical jargon. With solid, step-by-step directions, clear illustrated screenshots, dramatic case studies and a complete list of online resources, it¿s an invaluable toolbox for creating a dynamic, profitable website of your own.
Download Description
MAKE YOUR WEBSITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace.
Customer Reviews:
Good Business Ideas but Outdated Internet Ideas.......2006-02-16
Considering the publishing date, 2000, it isn't surprising to see that the internet has changed tremendously since then. While a lot of the advice can be applied to businesses as they strive to meet the needs of their customers, much of the advice about navigating the internet is very outdated. The main theme of the recommended business practices: Know your customer/audience and tailor everything toward them. That is excellent advice. The author recommends several ways to really get to know the demographics and needs of specific audiences and consumers. His advice about the internet is to use that information as the main guide in web development. He also recommends doing research on the competition and learning from them as well as finding a way to use their weaknesses. One company's short-comings can be another company's strengths. He made one thing clear--putting businesses on the internet goes way beyond simply creating a website. He discussed many ways to reach internet users with branded content. I would recommend the book for some of its business advice, but not for its web advice simply because so much has changed in six years.
Still works.......2001-04-04
This book has some key elements that can be used by alot of sites small and large. Although it may be a bit dated, it goes over elements that people are just learning how to use now. Developing microsites rather than web sites, avoiding banner ads, creating email campaigns, and building an online brand. It's a solid book with applicable elements if you know how to apply them to today's web.
No depth, out dated strategies and examples..........2000-06-16
I read through other peoples reviews here at Amazon.com and bought this book. But it did not meet expectations at all. If you are a first time net users or are planning to wet your feet in the internet space then may be this book makes sense. But, if you already know the basics and are looking for depth of knowledge, strategic thinking and effective implementation tools for good content management...this is NOT the book. The author probably worked for an ad agency when ad agencies did ' business stategy work'.... I strongly recommend Killer Content by Mai-lan Tomsen instead.
Brand Marketing.......2000-06-07
This is a great book that follows the classic rules of brand marketing and updates them for the new medium. It takes a step by step approach to planning, creating, and implementing an effective online advertising campaign. As the author notes, brand driven, bottom line oriented. After all, how can you go wrong with an intro by Leo Burnett!
It gives the how for a changing market........2000-03-09
The book works for business owners of all size. It lays the groundwork for the creation of workable marketing programs which can then be tweeked for each opportunity. Since I have yet to work in a business where everything deal is the same, it works perfectly.
I do like the way the author has sectioned out the book. I have a great deal of brand building and advertising experience, so I could skip to the area I was interested in without having to re-hash what I already know.
In all, a very good book that provides real information for the real world and examples of people who have already done it. Now, the more time I spend on the net, the more I see Mr. Cannon's ideas being used.
Well done...
Average customer rating:
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Small Business Websites That Work: Get Online to Grow Your Company
Sean McManus
Manufacturer: Financial Times Management
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Telemarketing
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
Marketing
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
ASIN: 0273654861 |
Books:
- How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
- In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition
- International Sale of Goods in the Conflict of Laws (Oxford Private International Law Series)
- Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses over the Internet
- Internet Riches: The Simple Money-making Secrets of Online Millionaires
- Internet Riches: The Simple Money-making Secrets of Online Millionaires
- Internet Riches: The Simple Money-making Secrets of Online Millionaires
- Internet Riches: The Simple Money-making Secrets of Online Millionaires
- Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)
- Introduction to Industrial/Organizational Psychology (4th Edition)
Books Index
Books Home
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