How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
Average customer rating: 4.5 out of 5 stars
  • I Do Not Recommend This Book
  • excellent
  • It's exactly what I was expecting
  • Great Resource for Beginners
  • A Useful Compendium.
How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
Bruce C. Brown
Manufacturer: Atlantic Publishing Company
ProductGroup: Book
Binding: Paperback

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ASIN: 0910627576
Release Date: 2006-01-30

Product Description

Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards

Customer Reviews:

1 out of 5 stars I Do Not Recommend This Book.......2007-10-23

I was disappointed with the content of this book. I am an absolute beginner when it comes to web-based business, and my intent was to learn all I could before launching my website. At times, the author wrote for a reader in terms so basic as to not be helpful on the topic (essentially, `marketing is important because it will increase your web presence and this is good and important because it can increase your sales and because more people will know about you' type of thing. Well, we know that--that`s why we bought the book!); then, at other times, the information was confounding, ostensibly written for a far more sophisticated reader (discussion on various website tags in HTML creation--huh?). The former (along with considerable repetition of these basic concepts) would likely bore those with any knowledge at all; the latter would likely exasperate the unseasoned website creator, raising more questions than the text offered answers to. Unfortunately, I fell in the middle of the spectrum of these two groups and often found myself bored and exasperated. The book itself could have been much, much shorter without removing any key information. Ironically, in his section on website automation, the author offers advice he fails to follow in his own work, among many others: be concise and to the point; don't make it longer than needed; answer all questions. These were my major quarrels with this book.

That being said, I cannot say I did not receive benefit from the reading. The author presents good ideas which might otherwise be overlooked, as well as providing websites to assist the e-business creator with various tasks and functions. Additionally, the author remains aware of the fact throughout that many small business owners do not have limitless budgets, and he is generous in his offering of websites where the reader can go to find free or low-cost assistance. If there are places the discussions fall short, at least the reader is now alerted that certain elements deserve attention, and can then seek alternative sources of information on point. As it appears the shipper was also the publisher, I want to say that I was extremely satisfied with the purchase process from this company. The book arrived very fast, was in perfect condition, and the company took the time and effort to check on my satisfaction without delay. I was very pleased, and, therefore, would have no problem ordering from this publisher again.

5 out of 5 stars excellent.......2007-09-01

This is a great 1st time starter for small business. Anyone who's planning on starting an online business should definitely read.

5 out of 5 stars It's exactly what I was expecting.......2007-08-25

This book is a really must-to read for brand new internet entrepreneurs like me. I'm quite happy about this purchase. I recommend.

4 out of 5 stars Great Resource for Beginners.......2007-04-03

Bruce takes us through all the necessary points to get a website on track to benefit from traffic that can be resourced for little to nothing.

If you have a site that is sitting dormant, this is your book.

I found many basic tips which people may not know how to search for. It's all written out here in this guide.

4 out of 5 stars A Useful Compendium. .......2007-03-16

The majority of the information contained in this book can easily be found by doing several web searches for various topics. That being said, I appreciate the ease of being able to browse through this book for the information instead of searching for information which may or may not be valid.
Within these pages you will find sections on everything from setting up an affiliate program to using banner ads and Google AdWords for your site. You will also find an extensive list of terms and abbreviations common to the e-commerce industry.
Although a bit of a dry read, I finished the entire book in the space of two days on vacation. In the process of reading, several creative marketing ideas popped into my head, so I definitely have the author to thank for that!
In the end, I am giving this book 4 stars for two reasons: 1) He repeats a lot of information, as if trying to stretch out his word count to meet his deadline. 2) Some of the chapters read like an advertise for companies that he either owns or is otherwise related to.
However, beyond those two points of contention, I highly recommend this book as a starting point for anyone who is just starting out in the e-commerce or just needs a little refresher course.
Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
Average customer rating: 4 out of 5 stars
  • Great resouce book
  • Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
  • Just OK
  • a book to begin
  • Useful Information
Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
Harold Davis
Manufacturer: O'Reilly Media, Inc.
ProductGroup: Book
Binding: Paperback

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ASIN: 0596101082

Book Description

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.

Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

Customer Reviews:

5 out of 5 stars Great resouce book.......2007-10-19

Like most of the O'Reilly books, this is very well written and a really good resource for tips and hints. It is not as good for a beginner, but is good for people that need a good resource to go to the next level.

5 out of 5 stars Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs.......2007-07-15

It is estimated that Google ads reach 80% of all Internet users. No other advertising system or promotional scheme (including spam campaigns) can boast such coverage. Cashing in on Google ads either as an advertiser through AdWords or by getting paid by the click for hosting Google ads through Adsense is a pretty quick and simple process.

Google Advertising Tools is meant for the beginner advertiser or new website owner who would like to make a little extra money through hosting Google ads. This book takes the reader through the whats, the whys, the hows, and the wheres of these options. Much of the more complicated parts of these processes are even detailed step by step complete with illustrations of what the reader will see at the website. I do suggest this book to those new to Google ads. However, I also think that those already participating in these programs with find a few helpful hints and tips, particularly in the optimizing sections.



3 out of 5 stars Just OK.......2007-01-10

This book was OK, I mean it has some good information but you can find most of it online so it is more of a resource book instead of a book having especially valuable information.

Im glad I bought it cause I now have a resource book on the shelf and dont have to search online and I often have limited time.

If you have the time to research online then do that, otherwise by this book.

3 out of 5 stars a book to begin.......2007-01-07

if you are interested on how search engines work this a book you can start

3 out of 5 stars Useful Information.......2006-12-05

While I found the book useful and inspiring, the author did bounce all over the place and made some strange comments. He even devoted an entire chapter to marketing adult sites, which I thought was a bit strange. Davis wrote at all levels conceptually, theoretically and tactically - which is good. Overall, it's a useful book with good information.
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
Average customer rating: 4.5 out of 5 stars
  • Webcopy is interesting - not sure if I am comfortable with the style for b2b
  • Outstanding Reference with contemporary approach
  • Solid Information that will increase your business
  • Better than most but not the best I have read.
  • Priceless
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
Maria Veloso
Manufacturer: AMACOM/American Management Association
ProductGroup: Book
Binding: Paperback

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ASIN: 0814472494

Book Description

In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.

Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:

* write sizzling and irresistible Web copy, e-mails, and marketing communications * quickly turn lackluster sites into "perpetual money machines" * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy * avoid the top three blunders that can wipe out your sales * convert up to 50% of online prospects into paying customers * and more!

Customer Reviews:

4 out of 5 stars Webcopy is interesting - not sure if I am comfortable with the style for b2b.......2007-05-28

I found the book interesting and enlightening. I think with all ideas you have to temper this to your audience. I would not use this to attract the CEO of AT&T in the form she presented. However the concepts and steps ring true as long as they are toned down to suit your market. We are just working on some sub pages tied to adwords campaigns to test the waters.

Very similar in style to [...]

5 out of 5 stars Outstanding Reference with contemporary approach.......2007-05-09

I read this book in days highlighting areas for future reference. I enjoyed the book's approach and it was very well written. Veloso didn't leave any stones uncovered. Above all, it was like a college refresher course but more practical and focused to the needs for those desiring to improve their web copy and content. Additionally, after reading the book, I ordered a second to share with my internet marketing people and staff at Gloves-Online.

5 out of 5 stars Solid Information that will increase your business.......2007-04-13

Web Copy That Sells is well written, easy to read and a great resource for improving your web copy.

There are a number of points that Maria makes regarding web copy that apply equally to all areas of business as well as life. For example, she points out that you cannot simply model some successful website and expect the same results. You must model the process. That is go through the same process that the creator of the successful website went through.

The book is not only a resource for web copy that sells, it is also a very good marketing course. She points out that potential customers must know you, like you and ultimately trust you before they will do business with you. She provides a step by step method to accomplish this.

Maria is right on when she talks about the importance of the first screen and why you must concentrate on what's in it for the viewer. The website should not be designed as an ego boosting medium. You must keep the viewer's point of view in mind.

She provides a good list of dos and don'ts for web copy. There are plenty of other tools such as a formula to evaluate any website.

Scattered throughout the book are excellent marketing lessons - words tell, emotion sells - fear of loss is a better motivator than desire for gain. You would do well to read and understand these very valuable marketing lessons.

This is a very good resource for anyone responsible for their own or their company's website.

4 out of 5 stars Better than most but not the best I have read........2007-01-05

This book had some useful ideas, however given the amount of knowledge the author claims to have I feel she is keeping all the good stuff for her copy writing courses.

Rather light on useful content. Joe Sugarman is a much better choice.

5 out of 5 stars Priceless.......2006-12-21

This book is absolutely priceless. I hear what some of the critical comments say. The fact is they are not grasping the brilliant lessons and enormous time savers Maria shares in this book that apply across the board to writing copy and marketing on line. First off, she makes it very clear her book is about what it says, writing web copy that sells, not writing web content. The whole point and value of this book are the formulas that will save INCREDIBLE amounts of time while ensuring you address every element that goes into capturing paying customers online. THAT'S the value. The actual words you use in writing your own specific copy are up to you. You don't have to sound like a snake oil salesman. I sell upscale b2b, business owners and senior executives and what I learned in the book is indeed killer. Practical lessons that I can immediately apply. Read this book and combine what you learn with Frank Rumbauskas Never Cold Call Again (and I haven't in the past 6 months), Metaphorically Selling by Anne Miller, and Richard Koch's The 80/20 Principle, The Secret of Achieving More With Less, and then work hard (sorry) and you'll be a lean mean money machine.

One thing I am very cautious about is all the copywriters that have made the change to copy writing over priced self generated programs on how to get rich copy writing (i.e. Bly, Masterson, Silver and others). Do a search on google to find good resources to seriously research the feasibility and process to make such a transition and your head will spin clicking on all the sites by these gurus with $500 to $2,000. This seems to be a whole niche that has become popular today to go side by side with network marketing. Get rich easy and quick with my magic formula to becoming a copywriter. (I do NOT put this book in that category, like I said this book is easily worth multiples of its price). I am also NOT saying that the money to be made in the industry is not accurate. Just like in network marketing where I did in fact make 6 figures a year in that industry for a while. The reality was it took HARK WORK, which terrifies most of the folks looking for the ever elusive easy buck. And as P.T. Barnum always knew, there are plenty of folks who want to believe it be so. When ever someone truly discovers the secret to becoming rich plugging into some formula system is the day everyone you know will be rich. The reality is if anything worked like that you couldn't stop it from sweeping the country. No one would be poor anymore...and I guess the new poor would be the least rich, right?

Bottom line, buy this book. If you use the principles, formulas and concepts Maria teaches you, you will indeed make a lot more money than you are now. If it sits on a shelf gathering dust waiting for the someday you are going to use some of the stuff it won't make you one single cent.
Building Your Business with Google For Dummies
Average customer rating: 5 out of 5 stars
  • I learned so much from this book
  • A must read for any business owner.
  • Easy to Understand, organized well
  • Solid Overview of AdSense, AdWords, Froogle and Catalogs
  • For the Site Manager
Building Your Business with Google For Dummies
Brad Hill
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

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ASIN: 0764571435

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