Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Customer Reviews:
I learned so much from this book.......2007-03-30
This book took my business, AUDIN Web Design, to new heights. Now anyone can just type in AUDIN Web Design in Google (or Yahoo and MSN, for that matter) and find me. This book allowed me to master Google, the juggernaut of search engines. If you cannot tame that tiger, you will not survive in the market place. My company, AUDIN Web Design, has helped many small business get ranked on Google. This is my bible. I carry it around wherever I go. I advise everyone to read this book before consulting a professional about your online search needs. You could get ripped off if you are not wise about your choice of Company. This book has given me such confidence with the Google juggernaut, that my company now offers a 100% money back guarantee policy. A lot of companies can't offer that because they don't know what they are doing. Read this book and get informed. It could save you lots of money, yes money, the stuff you work so hard for. The stuff makes the world go round.
A must read for any business owner........2006-03-09
Since Google is currently master of the universe you need to understand what Google is looking for when it ranks web pages. This book not only does that but goes into detail of other Google services like froogle, adsense and adwords. I highly recommend this book to anybody trying to build a presence on the web.
Easy to Understand, organized well.......2005-06-14
This book was very helpful in teaching novices how Google works with online businesses in order to make the businesses more profitable and also make Google move valuable. The techniques were easy to apply.
Ed
http://www.imonitsoftware.com
Solid Overview of AdSense, AdWords, Froogle and Catalogs.......2005-03-18
"Building Your Business with Google For Dummies" by Brad Hill is one of many options for learning Google's tools. This one is focused on using it to promote business websites.
You might not need this book. To find out, go to Google's website, and create an account. Look at the FAQs, testimonials and the help areas. Much of what's in Hill's book is logical, but is organized in as sensibly as any I have seen. I need this book for that reason. It saved me time from having to learn this information in a too slow trial-and-error way.
You'll learn a few important things about Google, and how to help them help you attract traffic, sell products, or create interest in your website.
AdWords
I have an online e-commerce site, and need to know Google. As a smaller business, I can't compete with the major companies in being listed in categories I feel are important. That's where Google AdWords comes in. It allows me, for a fee per click, to compete.
Hill's explanation of strategies and process is solid. There are ways to lose money, and he helps show how to test keywords, use ad groups, edit ads, and how to bid intelligently. He also looks at the premium service that allows big businesses to use oogle with less worry about click-through rates.
AdSense
AdSense, the tool that places Google ads on websites based on the page's content. While I only make a few cents when a vistor clicks through an ad, it helps me provide a service to my customers who do not feel my site met their needs.
Hill explains how AdSense makes money, and warns against cheating.
Increasing Your Page Rank
No one knows Google's formula for ranking pages. The most important factor is having useful information, being linked on other like-minded sites, not abusing the process.
Hill tells you what page rank means, and how to avoid mistakes many webmasters make. This includes tips on design, domain choice, keyword use.
Using Froogle and Google Catalogs
These are two features I have never used. Hill gives a good overview of this Google tool, which provides exposure to those websites selling products in a catalog-style, or through AOL and Yahoo shops.
I fully recommend "Building Your Business with Google For Dummies" by Brad Hill.
Anthony Trendl
editor, HungarianBookstore.com
For the Site Manager.......2005-01-18
This is a book on Google's back end business aspects. It is not concerned with searching to find information. Instead it is on directing more attention, more business to your web site. The book is divided into two major themes, first working to make your site more Google friendly, and second working with Google's paid services including advertising on Google's site using programs like Google AdWords and AdSense. There's a chapter on Google's elusive Page Rank system that talks extensively about Google's philosophies on links and how they affect Page Ranking.
Book Description
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.
Customer Reviews:
Strategy still solid, examples dated.......2007-03-02
As the co-author of this book (so I gave it a neutral, mid-range rating), I agree that the examples in it are dated. The parts about building a strategy, however, are still strong, as are some of the definitions and general tactical suggestions. However, if anyone is looking for flavor-of-the-month Internet marketing tactics (as what works best has changed over time), or current examples or resources, I would recommend another book. For strategy, though, this still works.
Internet Marketing for Dummies.......2007-02-17
This book is okay. It is outdated but well intentioned. If he updated it, it would be fine. If you are a rank beginner, you can still get some use out of it. Some of the other reviews are horrible, but I can't say they are totally justified. I'd very strongly recommend:
"Internet Marketing Secrets: Make a Bundle on the Internet" this is very good book and it will get you started on making REAL money!
GMan
A little outdated..........2007-01-18
They need to revise many of their chapters. Most of the content is completely outdated as it was written in the year 2000/2001. If you buy this book, you won't be able to follow most of the suggestions or go to most of the websites this book refers you to, give or take a couple valuable recommendations that stand the test of time. It's not worth the purchase because it will mislead you.
Instead, look to buy a guide that was published within the past year.
Lacks in valuable content.......2002-11-10
I recently purchased this book so I could get a better edge on marketing my online business. After spending a couple of days reading this book and researching some of the information presented I can conclusively say that this book did not teach me anything that I did not already know.
I will also add that some of the most important areas of Internet marketing were not even focused on for more than a single sentence or paragraph; leading me to believe that the gentlemen that wrote this book are not versed in online business, as much as they are with the brick and mortars.
I would strongly recommend not purchasing this book if you want to learn more about Internet marketing. I'm sure there is a good book out there for this, however I have not found it yet.
Regards,
DK
A hand book and guide you've been looking for.......2000-12-27
Internet Marketing for Dummies Internet Marketing for Dummies is a must read book for any small business person new to online marketing. There's a lot of hype about marketing on the Internet, but the book's authors Frank Catalano and Bud Smith - do not hype your expectations. I knew that Internet Marketing for Dummies was not going to be another "let down" when I noticed that the authors included many of the online marketing resources that I frequent on a daily basis! Catalano and Smith begin their book by explaining that "Internet marketing" is "marketing" but using the Internet - and this is very important to understand. So many businesses want to rush into "online marketing", but don't have any clue about how even to market at all. The fundamentals of marketing, apply online as well as off line. Internet Marketing for Dummies walks the user through a fast over view of the Internet - explaining what AOl is, as compared to full access to the Internet. This chapter is very helpful for the many small businesses that are really not so sure what the Internet is all about. Chapter 2 and 3 of Internet Marketing for Dummies realy lays in to the nitty gritty of marketing, with a consentration in chapter two on developing an "Internet Marketing Plan" I was very impressed that the authors of this book took a whole chapter to also discuss and help the reader decide their domain name. Your business name, may indeed be "Faulkner, Grade and Berkmenstein" - however, you may wan to try out "greatlawyers.com" for a domain name! There's a lot of gems in Internet Marketing for Dummies , such as a nice section on effectively using email as a marketing tool. On page 155, chapter 8, Internet Marketing for Dummies lists "techniques for gathering visitor information" on your Web site. See, Internet marketing is more than "just" Internet marketing, but its a blend of leveraging your own Web site, reaching out to others, adveritising on Web sites, building an email list and etc. Internet Marketing for Dummies is one of those books you just keep as a guide on your desk and refer to daily. After you've launched some successful online marketing campaigns you'll be a pro and can then refine what you've learned in Internet Marketing for Dummies.
Book Description
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
Customer Reviews:
Timeless "oldie".......2007-08-14
Books on websites are usually old before they come out.
Not this one.
Seth has recorded the timeless thinking behind websites. The thinking that will never change and will help you create brilliant stuff.
No other book does this, not this way, not this sharp, short and bold.
It's a short book, but longer isn't needed. You get it at the first pages. The rest is to drill in into your system.
Brilliant book. Brilliant author by the way (check out his video's that roam around on the web and you'll know this book is great).
Very Powerfull.......2007-05-07
If you're looking to do business on the internet this book will prove invaluable, its a manual how to make a internet business succeed, without it so many important factors can be overlooked making the end result i.e. your profits sink to the bottom...a must read for the serious entrepreneur who wants to make serious money on the net.
A Bit Disappointing.......2007-02-12
I was a little disappointed after reading this book. I expected a thorough tutorial on how to make websites better. The book is basically a critique of websites. Also, since I read this in 2007 and the book apparently was written in 2001 the critiqued websites are old. In my experience in this day and age there are few websites that break the rules presented in the book. Maybe everyone read the book and fixed them. For me, the critiques and suggestions were not new information for me. I also purchased Godin's Unleashing the Ideadvirus. I hope it's better.
Missing content.......2006-11-10
This is a little fun thing to read, but it provides too little content in my mind.
The Big Red Herring.......2006-09-17
Let me first say that I'm a huge fan of Seth Godin. That being said, this is not one of Seth's better works. A better title might have been: The Big Red Herring: A few of my web page pet peeves.
Here's how the book breaks down. There are a total of 111 pages. There are 46 mini-critiques which are comprised of one page with a single B&W screenshot of a webpage or email and a facing page explaining what you're looking at. These pages are usually only about 3 - 4 paragraphs (half the page). Of the 46 mini-critiques, 7 are about emails. This leaves 39 mini-critiques about actual websites.
I think that for the money we should have had at least a few of the screenshots in color, particularly the one where Seth tells us that the buttons are the wrong color, but doesn't mention what color they are. We don't know, we're looking at a B&W picture.
There are only about 13 unique insights. So each insight is repeated an average of 3 times. In the book Seth himself says, "Redundancy is often the enemy of a great web experience". Well, ditto for the book experience.
The first web site listed on Seth's recommended site list is [...] You'll find that the only content on the web site is directed toward selling you the book that you're already holding. There are no extra web site critiques or examples. As Seth himself would say, "Where's the banana?"
Book Description
If You Build It, Will They Come?
Too many Web site owners work on the if-you-build-it-they-will-come model for their Web sites. Unfortunately, those eagerly anticipated users don't always come. A Web site is a passive media with limited visibility until you actively market it to others.
Web marketing is a challenging and laborious activity. The exponential growth of the Internet has further compounded this problem as more and more Web sites are being added daily. How can you beat the crowd and attract the largest possible traffic to your Web site? Author Thomas Wong reveals the secrets used by world's top Internet marketing professionals in 101 WAYS TO BOOST YOUR WEB TRAFFIC. This powerful book spells out proven techniques that help you:
- Increase your Web traffic easily and quickly - Save time and money associated with Web marketing - Reach out to a larger, more targeted audience - Get others to buy your ideas, products, and services - Earn the fame and fortune you deserve
Your Web site can become as popular as the one you envy when you use 101 WAYS TO BOOST YOUR WEB TRAFFIC to get it noticed, listed, awarded, and visited by the millions of surfers on the Internet. You will learn how to bring them to your site and keep them coming back!
Customer Reviews:
It worked for me.......2005-10-26
I thoroughly enjoyed reading and applying the techniques in this well researched book. They can be broken down into three categories (1) New techniques: social networking, blogging, RSS, etc. (2) Popular techniques: search engine optimization, email marketing, viral marketing. (3) Outdated techniques: Usenet posting, autoresponder, etc. Overall, it's a solid book with up-to-date information. Highly recommended.
SEO Hype vs. Solid Web Marketing.......2005-07-05
It's interesting to note that SEO has become such a hype. There is no silver bullet to getting Web traffic as this book has pointed out. SEO techniques are essentially spamming on different levels. Google, Yahoo! and MSN change their algorithm routinely to combat spamming. So any technique that you use would give you high ranking for a while, then your site ranking would disappear. I like this book because it presents a wide and effective approach. Quality contents, for example, will give your site a high ranking on the long run. Two reasons: 1. search engines like them, and 2. people like them which prompt them to link and that helps raise ranking in search engines.
101 Ways to Boost Your Web Traffic.......2005-05-24
I recently purchased 3 books through Amazon for the purpose of improving my web site traffic. I purchased this one based on the reviews I read here. Boy! did I get taken.
This book has 10 chapters. Nine of them provide what I would call basic web site common sense and is oriented for an absolute beginner. The one chapter that has a bit of meat in it on how to modify your web pages to improve traffic just doesn't go into enough detail to be really worth while.
If you want a good book, with a lot of meat in it, get "Search Engine Optimization for Dummies." You get a great deal of information right from the first page and plenty of advice on how to help you.
worth every penny.......2004-07-27
great book for everyone in the field. wealth of information and resources on a wide range of topics. well written. this book keeps you interested all the way to the end as the author shares many creative ways to market to your desired audience. a must have, you will not regret this purchase.
Solid Advice.......2004-07-26
This book is best described as a do-it-yourself guide. Instead of paying someone else thousands of dollars, I'm able to get many more leads after applying just some of the techniques in the book. I find the book easy to understand and use. There is a tendency to think the techniques are too simple to be useful. The key, however, is to test them out. The ones that produce great results are usually the ones that appear to be simple.
101 Ways has helped me optimize my Web pages in a significant way. The advice on the use of Meta tags is a good example. I learn that most global search engines not longer use them. However, for international and intranet search engines, I will still need to set up web pages with meta tags. Solid advice like this is what motivates me to come back and write a good review for the book. So get it, use it, and profit by it!
Book Description
Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms—as well as proven techniques such as using e-mail, links, and online advertising—to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.
Customer Reviews:
useless book.......2007-07-14
this book is useless. It talks about everything which is outdated and nothing it talks about is detailed. It's like a sales person talking about tech stuff.
You're in the wrong place.......2007-02-03
I assume you're here, reading this review because you are looking for ways to promote your website, and the title of this book hit that mark for you.
Assuming this to be true, do yourself a favor. Go over to Amazon's listing for "How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money" by Bruce C. Brown. It is a million times the book this one is, and the reviews that are already in place there will more than convince you.
Nice Pin Point ...........2007-01-10
THis is a very easy to read book, with some examples, some times i wish those were more detailed but they are good... it PIN POINT the clue points (sorry for so many points ) to have more traffic in your page and to correct most of the mistakes made in the desing stage. Bring this idea to my mind... "Web Designers are not the best web Traffic designers for a page " so read this book is a good starting poing....
The info more 2001 than 2006.......2007-01-09
Most of the text are based on how the internetcommunity looked in the beginning of 2000 or 2001. Quite a lot of the facts are actually false today and makes you more harm than good.
I would definitely not recommend this other than a reference "how companies thought of Internet in the beginning of 2001".
The book is too generic. .......2006-03-17
This book has the look, the feel and the content of being designed for taking advantage of absolute beginners in Internet Marketing.
Since beginners do not have much knowledge about the subject, they will not be able to protect themselves from a wasteful expense when purchasing this book.
Why is this book not worth the money? Because if it were a textbook on cooking, it would describe all the ingredients, but not say anything about correct proportions, the order of cooking, the temperature and the time.
One will not become an Internet Marketing Chef by reading this book.
Customer Reviews:
Great book for developing a web based advertising solution........2006-08-30
Basically what this book is about is creating an advertising solution to fit your web business' needs. Not only does it give you the pro's and con's of different web-based techniques, but gives some nice examples. The book is easy reading with a lot of graphics to reinforce the text and is nicely laid out. I came up a solution for my site in less than a half hour. At the reduce price offered by Amazon, this book was well worth the buy.
Web Marketing And Online Advertising - New And Improved.......2004-09-02
Online advertising has become an important part of any company's overall marketing strategy. Only a few years ago the main form of online advertising was the static banner ad. The author, Richard Adams, explains why this old form of web advertising failed and how it has evolved into the interactive, cross platform and multi-media rich marketing that we see on the web today.
He begins by examining what was wrong with the old style banner ads and why these intrusive ads resulted in banner blindness. Then he discusses how online advertising has improved and the various types of web advertising available today such as multi-media banner designs, HTML email and micro sites.
Taking a closer look at today's online advertising, he explains all of the new design features including animation, sound, DHTML, Flash, interactive games and video which are designed to grab the viewers attention and compel them to click thru to the website. Then he covers the various software and programming needed to create these multi-media ads. He examines the creation process and the design decisions necessary for a successful advertisement. As with everything on the web, there must be a balance between an advertisement that says WOW and the constraints characteristic to the web such as development costs, bandwidth and other technical limitations of the media.
The author also discusses the importance of creating online advertisements that reach the correct audience. He explains the various aspects of target marketing such as market research, affiliate programs, smart ads and branded content.
Adams has compiled a showcase of the best advertisements on the web which demonstrate the ideas presented throughout the book.
Richard Adams is an educator, speaker, researcher and advertising consultant specializing in interactive media. He lives in Weybridge, Surrey, England.
Book Description
THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• a new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
Also see: THE BRAND GAP second edition, which includes a 220-term brand glossary and premium softcover binding.
FROM THE BACK COVER
Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding -- a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."
"Finally, a book that cuts to the heart of what brand is all about -- connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage. Everyone in the company should read this book, not just the three people with 'brand' in their titles." --Susan Rockrise, Worldwide Creative Director, Intel
"A pleasure to read. THE BRAND GAP consistently provides deep, practical insights in a light, visual way. Discover the power of imagery and the role of research in building a heavy-duty brand -- without the heavy-duty reading." --David Aaker, Author of "Brand Leadership" and "Building Strong Brands"
"Neumeier stands out among brand-savvy professionals. His experience as a designer, writer, and strategist lends realism to his five disciplines of brand-building. Anyone who needs a deeper understanding of the creation, management, and evolution of brands should grab this book with both hands and start reading." --Patrick Fricke, Manager of Print and New Media Design, Kodak
"This is not just another book on brand. This is the only book you'll need to read in business, engineering, and design school." --Clement Mok, Design enterprenuer/President of AIGA
"THE BRAND GAP is an original. It describes the full range of creative interdependencies that need to be managed in concert, but in a language so plain, crisp, and simple that you suddenly 'see' the concept of brand--and can act boldly on it." --Peter Van Naarden, Director of Global Brand for Hewlett-Packard Co.
"THE BRAND GAP couldn't be more timely. Just when we're at our most skeptical about corporate motives, along comes a book that shows how to evaluate and develop a brand in a straightforward and honest manner." --David Stuart, Brand Designer and Co-Founder of The Partners, London
"This is an important work, with just the right level of accessibility. Despite our overexposure to brand theory these days, THE BRAND GAP is the first book that seems fresh and relevant." --Richard Grefe, Executive Director, The American Institute of Graphic Arts
"A well-managed brand is the lifeblood of any successful company--and Neumeier shows us exactly how to do it. Read this book before your competitors do!" --Tom Kelley, General Manager of Ideo/Author of "The Art of Innovation"
Customer Reviews:
I love this book.......2007-10-10
Of all the marketing books I have, this one makes the most sense. More than just quips and anticdotes, it is actual research and experience. I recommend it to my friends and family.
A MUST read for ANYONE with a job... SERIOUSLY!.......2006-11-06
This is one of the best books ever written. It is insightful for consumers, for businesses, for marketing professionals and... well, anyone! It makes you think, it makes you see marketing and advertising in a whole new way, and it will make you smarter - period. I think this should be mandatory reading in high schools across the world.
Do not attempt to be a web designer, an advertising professional, or an enterpreneur until you read this book.
shortest treatise on branding .......2006-09-01
in existence, that still tells most important things about branding you need to know.
It said nothing new to me, but then again I have read the authors and branding / positioning gurus Marty Neumeier mentions and quotes plus two dozen other books on branding and strategy.
So instead of doing it the hard way, like I did, you CAN actually find out most you need to know about branding from this rather small book during a three hour flight.
One thing I don't like about this book is its "look and feel", layout and fonts.
Its like the author wanted to be SO COOL and innovative SO BAD that he took it overboard. I found it annoying, not cool at all.
Good read, makes you think.......2006-08-18
Brand Gap was a quick airplane read. It's layout and common sense language made it an easy read. The book had very good points about brands versus logos and some real world mistakes that companies make. I read the book four weeks ago and I'm still thinking about it! Somewhat shotty construction, though - my book binding fell apart.
Full of information, very insightful.......2006-08-13
This is a delightful little book, easy to read, in easy to understand langauage.
More importantly, it is very insightful. One of the biggest problems in marketing is the concept that buying is a rational decision. Neumeier makes it easy to understand that the first step in the buying process is emotional connection. This concept is not new. As Neumeier quotes Ben Franklin, "Would you persuade, speak of interest, not reason."
The author makes a good case for importance of marketing (rational) and advertising (creative) working together to make 1 + 1 = 11. He also show the way of the future for busniess with bringing together teams of the best in field rather than trying to employ all under on roof. He takes a lesson from Hollywood to demonstrate this concept.
His insight into the misuse of focus groups is worth the price of the book times ten.
All in all you will find this book delightful to read and very insightful in many different facets of busiess. He does not bore you with the details and therein lies a bit of danger - that many people will miss some valuable concepts. It should be read often to keep the ideas and concepts fresh in mind.
Books:
- In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition
- International Sale of Goods in the Conflict of Laws (Oxford Private International Law Series)
- Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses over the Internet
- Internet Riches: The Simple Money-making Secrets of Online Millionaires
- Internet Riches: The Simple Money-making Secrets of Online Millionaires
- Internet Riches: The Simple Money-making Secrets of Online Millionaires
- Internet Riches: The Simple Money-making Secrets of Online Millionaires
- Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)
- Introduction to Industrial/Organizational Psychology (4th Edition)
- Investing in Duplexes, Triplexes, and Quads: The Fastest and Safest Way to Real Estate Wealth
Books Index
Books Home
Recommended Books
- The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal
- Last Child in the Woods: Saving Our Children from Nature-Deficit Disorder
- Apple Pro Training Series: Soundtrack Pro
- Clear, Correct, Concise E-Mail: A Writing Workbook for Customer Service Agents, Fourth Edition
- Data Analysis and Decision Making with Microsoft Excel
- No Place for Magic: The Fourth Tale of the Frog Princess
- History: Fiction or Science
- Universal Banking in the United States: What Could We Gain
- Economics: Hits on the Web, Mankiw Edition With InfoTrac College Edition
- Annual Review of Physiology: 2002