Book Description
A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson.
This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every month. Not only will he impart his personal secrets on how to sell on eBay –learned through years of experience – and his tips on expanding your small business using eBay as a global market, but he'll also give fun side–notes and anecdotes, keeping the book lively and making it a fun and interesting read.
This book will be a must–have for all current and aspiring eBay sellers, all small–business owners, and anyone who wants to learn how to start a million–dollar company.
Customer Reviews:
Only for the newbie.......2007-10-22
Just finished the book last night hoping to find ideas that I could implement in my eBay sales. No real new info here. More geared for the eBay novice. If you have any experience buying or selling on eBay you already know 99% of the info provided in this book.
I found it odd that the author claims to have sold a 4 year old pair of very worn sneakers on eBay for $21 in the beginning of the book and then talks about it again later in the book but the sale price was $26.
Also, the author refers you to links to third party paid services which he owns.
Read this book is one sitting..........2007-10-09
What really stood out for me was the writing style of the book. It was conversational with great stories that were fun and interesting.
Along with great tips, this book is not written in the typical "textbook" format. I read the entire book in less than a day and would definitely encourage anyone to read it!
Simply a GREAT Book!.......2007-10-09
Not only was this book easy to read - the content helped me go from a new eBay seller to an advanced one. I went from 19 feedback to 175 feedback in 60 days using the techniques I learned.
I'd highly encourage anyone interested in learning more about eBay to read this book!
Great eBay book.......2007-06-14
a Gotta Have book if you are planning on starting an eBay business in your home in 30 days. Great reference for the experienced eBayer.
Garbage.......2007-06-08
This book is one big fat advertisement for Ebay and for Adam Ginsberg's other ventures. It had very little useful information, and NO information that cannot be found easily on-line or on Ebay itself. It was a waste of my time reading it. It was utterly repetitive and took forever to actually get to any sort of information or advice. There is hardly enough information in this book to fill a 10 page pamphlet...let alone a 300 page book!!! I'm just happy I got it from the library and didn't end up wasting my money as well as my time.
I wish there was actually a book out there to help people who are not complete ebay beginners. The biggest ebay woe is finding sources for products, and there is little help in this book....OH, unless you want to go to the website Adam plugs and buy more stuff from him. SURE, then he'll help you out. HA, RIGHT!
Product Description
Want to discover the most profitable, lowest-risk idea for your home business? It's selling used books online, which is growing 33 percent annually, according to a new study by U.S. publishers. Learn how to start your business part-time, then expand at your own pace. This step-by-step guide, written by one of the most successful and highly rated sellers on Amazon and eBay, includes everything you need to know:
Customer Reviews:
Great resource.......2007-09-29
Just getting into the book selling biz. I have been going through cancer and now need a job where I can tailor my hours around all of my doctor's appointments. I like both this book and the Stephen Windwalker books. Very good information without alot of extraneous stuff.
Great Book.......2007-09-25
This a great book to help those interested in selling books online. It is very bold of Mr. Weber to enpower the competition. But it is a very smart book that will help those motivated to help themselves. I recommend it to all interested in getting online selling books.
The Home-Based Book Store.......2007-09-17
Very good book for the person who is contemplating entering this type of business. Seemed to cover most of the bases. If he didn't and I do actually go into business, I guess I'll find out pretty quickly. But, overall, since I've read a few other books dealing with this topic, I feel the author covered the subject matter well and I would recommend the book to others.
AWESOME.......2007-08-27
This is a fantastic book chock full of information. I've already started using some of his suggestions and am looking forward to having my own online used book store.
Home based book store reveiw.......2007-07-03
We are established home-based booksellers. When my husband bought this book I thought it would be to basic for us but I was pleasantly surprised. It was full of great and useful information. It would be a tremendous book to have BEFORE you set up your business. I think this would be helpful for anyone at any level that is selling books on the internet.
Book Description
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.
Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.
This book has specific and detailed sections on:
- Turning your web site into a profit center with AdSense
- Making sense of AdSense metrics
- Driving traffic to your site
- Optimizing sites for search engine placement
- Working with AdWords campaigns, auctions, and reports
- Managing campaigns dynamically using the AdWords APIs
Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
Customer Reviews:
Great resouce book.......2007-10-19
Like most of the O'Reilly books, this is very well written and a really good resource for tips and hints. It is not as good for a beginner, but is good for people that need a good resource to go to the next level.
Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs.......2007-07-15
It is estimated that Google ads reach 80% of all Internet users. No other advertising system or promotional scheme (including spam campaigns) can boast such coverage. Cashing in on Google ads either as an advertiser through AdWords or by getting paid by the click for hosting Google ads through Adsense is a pretty quick and simple process.
Google Advertising Tools is meant for the beginner advertiser or new website owner who would like to make a little extra money through hosting Google ads. This book takes the reader through the whats, the whys, the hows, and the wheres of these options. Much of the more complicated parts of these processes are even detailed step by step complete with illustrations of what the reader will see at the website. I do suggest this book to those new to Google ads. However, I also think that those already participating in these programs with find a few helpful hints and tips, particularly in the optimizing sections.
Just OK.......2007-01-10
This book was OK, I mean it has some good information but you can find most of it online so it is more of a resource book instead of a book having especially valuable information.
Im glad I bought it cause I now have a resource book on the shelf and dont have to search online and I often have limited time.
If you have the time to research online then do that, otherwise by this book.
a book to begin.......2007-01-07
if you are interested on how search engines work this a book you can start
Useful Information.......2006-12-05
While I found the book useful and inspiring, the author did bounce all over the place and made some strange comments. He even devoted an entire chapter to marketing adult sites, which I thought was a bit strange. Davis wrote at all levels conceptually, theoretically and tactically - which is good. Overall, it's a useful book with good information.
Book Description
Take it to the next level.
People who earn a living selling their wares through eBay are identified on the site as “PowerSellers” and awarded formal designations based on their monthly gross merchandise sales. There's Bronze, Silver, Gold, and Platinum—and at the very top of the food chain is the Titanium level, for those who generate gross monthly sales of $150,000 or more.
Titanium eBay: A Tactical Guide to Becoming a Millionaire PowerSeller is for everyone who aspires to reach the highest level of success within eBay, whether they've been selling through eBay for years at the Platinum level and want to learn how to grow their business, or they're just starting out with ambitious plans. With over 60 chapters, coverage includes:
• Organization
• Product selection and pricing
• Advanced listing and selling strategies
• Auction management
• Brand building
Customer Reviews:
A complete and deep book..........2007-10-06
I loved this book...
It has a very broad look into opening a Ebay business. It starts with the general how to establish a Ebay business. Then it onfolds into the details of everything you need to know about making money on Ebay. There are a few chapters where I would haved liked them to be longer, like the dropshipping chapter. But on general you have everything there. This book is a must.
This book is like a textbook of your favorite class from college... its very detailed and details are what matters on business.
Good information about selling on eBay.......2007-10-06
Skip is a very likeable writer who has obviously done well on eBay. I found this book to be well thought out easy to read. I met Skip at eBay Live last year and he was very helpful, which I appreciated. Unfortunately I also bought a book by Adam Ginsberg, only to find out through some news sites that he has been banned from eBay for shill bidding and failing to send multiple orders worth hundreds of thousands of dollars!
The only other comment I have about Skip's book is that I would have liked to have seen a few more real world examples of how his techniques can be applied. It's a small point though in a generally excellent book.
The Best eBay Book.......2007-08-31
I purchased a half a dozen books on creating a eBay business and I found this book to be the most complete and informative. Most of the others were junk. If you are starting an eBay business you must buy this book.
Great Book.......2007-08-06
I have been on ebay now for a couple of years I have had some hits and misses as a seller. I think now with some of the tips and planse in this book I will be a better and more profitable seller. Oh by the way my Ebay name is Lamont912 check me out some time and just say hello
A true primer by a pro.......2007-07-20
Skip knows what he's talking about and shares the wealth of his experience in this welcome guide. A Gold-level PowerSeller (not exactly Titanium, but high enough to show he's a pro), McGrath is also an eBay radio commentator, eBay Live speaker, and one of the most knowledgeable eBay writers around. This is a desk reference you'll want to keep handy as you build your business. Leaves no stone unturned. You can't go wrong with this one.
Book Description
Profit from the Ground-Breaking Strategies of eBay's Top Sellers and Gain the Competitive Edge
Kick your eBay business to the next level with the market-tested methods and advice contained in this unique guide. Packed with examples and insights from over 100 top entrepreneurs,
eBay PowerSeller Million Dollar Ideas reveals the creative strategies the eBay elite have used to tower over eBay's cutthroat competition and thrive in the competitive world of e commerce.
Learn how to design a successful business blueprint, acquire unique and desirable merchandise, build high-traffic auctions, and target an international customer base. Plus, get valuable, timely information on marketing your goods on non-eBay sites, attracting repeat customers, optimizing shipping charges, and protecting yourself from fraud online.
- Create a flexible, scalable e-business plan with an eye toward the future
- Locate low-cost inventory through Google, Craigslist, and trade shows
- Tailor your business name and URL for maximum impact
- Develop listings and auctions that generate high traffic
- Integrate high-impact photos, voice, music, and video clips
- Evaluate your financial performance using eBay's new Sales Reports and quarterly statements
- Drive traffic to your listings using eBay's Keyword Program, Google AdWords, Froogle, Google Base, and the blogosphere
- Increase sales by offering free shipping and return-customer discounts
- Combat online phishing and pharming scams, counterfeiting, and identity theft
- Attract international customers with eBay UK, eMarketBytes, and overseas partners
Customer Reviews:
I've been waiting for this book for SIX months!.......2006-11-13
I've been waiting for this book for SIX months!
If you read the first book by Brad and Debra Schepp (eBay Power Seller Secrets) You'll love this book, if you didn't read the first book, eBay Powerseller Secrets, I highly advise that you buy both! Brad and Debra Schepp write with an easy to read style. I feel these two books have more value than the other 40 eBay and ecommerce books I have on my shelf. I like the fact that this book delves deeper into the culture of eBay sellers than most other eBay books.
You won't find anything about the SYI form or how to list your item. This book is far more advanced and gives you insight into who the successful PowerSellers are on eBay and why, it may as well be the who's who of eBay PowerSellers. Brad and Debra are associate members of the Professional eBay Seller's Alliance, they seem to have the inside track on everything eBay. They even write for the auction industry news authority Auctionbytes.
Unlike other authors that pretend to be experienced eBay experts, Brad and Debra don't, they bring you the stories and facts from the experts in a far more valuable format that reads more like entertainment than a boring business instruction book. I do advise that when you sit down to read this book to have highlighter or sticky notes handy, the concepts fly at you and you can't put this book down, do yourself a favor and mark the spots when you have those million dollar AHA moments while reading. Instead of getting the perspective of just an author, Brad and Debra bring you the perspectives of many different sellers. Brad and Debra put some soul and personality into the book bringing wisdom from what appears to be over 100 of the top sellers on eBay.
They touch quite a few topics that are near and dear to my heart.
How to find products (the simple and cheap way)
Multi Channel Sales (Our New Mantra)
The future of listing enhancements (Free pictures, audio and even video)
Google Adwords, Froogle and Gbase.
Your eBay community and interaction with it. (Sharing with others produces returns)
Bonus section (Top 500 sellers and the top 200 fastest growing sellers on eBay)
Brad and Deb's first book eBay Powerseller Secrets:Insider Tips from eBay's Most Successful Sellers encouraged me to start my own me page and helped develop processes that I use today. They are solid no bull writers that practice what they preach, I'm sure if they wanted to , with all the information they have gathered, they could be one of the top ten sellers on eBay, but you can definitely tell when reading their books that their passion is writing about eBay and technology, they capture the soul of eBay and bind it for you. If I could only have one eBay book, this would be it.
Great eBay Book!.......2006-11-13
Authors talk to top eBay PowerSellers and reveal their secrets to success. Useful, actionable advice. Highly recommended.
EBAY POWERSELLER: MILLION DOLLAR IDEAS -- A "MUST READ" FOR EBAY SELLERS!.......2006-11-09
Brad & Deb Schepp really know how to give eBay sellers what they want! As a long-time eBay PowerSeller and Certified eBay Education Specialist, I know first-hand, what it takes to become successful and all the pitfalls that one must go through to obtain PowerSeller status. eBay PowerSeller Million Dollar Ideas has it all! The information is invaluable and easy to read. I learned so many new ways to save time and money, just in the first few chapters and there are sooooooo many fabulous tips and tricks, that it was hard to figure out which one I wanted to try first!
I really enjoyed reading about all the different ideas of my fellow PowerSellers and felt like I had made a whole new group of friends, after reading all of the "Meet A PowerSeller" profiles. The personal touch was a great addition to all the technical information.
This book is a must-read and well worth the cover price, as the book will pay for itself over and over again. This will be required reading for all of my future eBay students! -- Stephanie Inge aka Stephintexas
Bursting with Million Dollar Ideas!.......2006-11-03
Fantastic book! Even better than their first Powerseller book (which was wonderful). If you are looking for creative ways to improve your eBay business, this book will set you off on a running start.
It is full of specific examples from quality eBay sellers and real world examples: search engine optimization ideas, customer relation ideas, marketing and advertising, and even selling beyond eBay. Plenty of screen shots for great visual examples.
It is very well written and easy-to-read. More importantly, it's easy to reference. At the end of every chapter there is also a wonderful "Meet a Powerseller" write-up.
If you are serious about your eBay business (or any online business), this book is a must-read. Have a highlighter ready. You'll need to use it!
Book Description
Turn your goods into gold on the world’s #1 online retail site
Amazon makes it easy for customers to find and purchase exactly what they want quickly and securely. How to Sell Anything on Amazon…And Make a Fortune! makes it easy for you to sell your merchandise to millions of buyers all over the world. Whether you want to start your own online business or extend a retail business, you’ll learn, step-by-step, how to set up shop on Amazon--and start making money--right away.
Get expert advice on determining what to sell and how to categorize your products. Find out how to sell items on Amazon Marketplace, become a Pro Merchant, set up Paid Placements, use Amazon Auctions, establish an Amazon zShop, and more. Start selling on Amazon today and include your products among “Earth’s Greatest Selection.”
Customer Reviews:
GREAT BOOK.......2007-07-24
HAVE NOT HAD A CHANCE TO READ MUCH OF THE BOOK. RECEIVED PROMPTLY, AND IN GREAT SHAPE
A moving target.......2007-04-10
Writing any kind of book about Amazon is like trying to hit a moving target -- print books become dated the minute they are published while the Internet world keeps growing and changing. This book demonstrates that inevitability moreso than others, but even so, wears its advantages on its sleeves. It is a testament to the informative nature of this book that it still holds so much value even when Amazon itself has changed to render so many of the specifics out-dated. Nevertheless, the guts of the content is still meatier than most books you find on the subject of online sales. The author would do well to consider a revised edition. What do you say, Michael? This level of insight on some of the new features like Seller Central and Amapedia? I'd buy it! - Brent Sampson, author of Self-Publishing Simplified
Good introduction.......2007-03-07
Knowing absolutely nothing about selling on Amazon.com when I ordered this book, I found it to be very informative and a good introduction. Perhaps the information in this book can be found on the Amazon.com website as other reviewers have noted, but if so I couldn't find it and felt the $17 price tag was well worth it. The book covers many different methods of selling on Amazon.com, including auctions, zShop, and Marketplace, along with advertising, the Associates program and the Advantage program. The one glaring omission as far as I was concerned (and the reason I gave it 4 stars instead of 5) was shipping. There are only a couple vague references to how shipping costs are calculated and collected, leaving me with more questions than answers.
useful? i disagree.......2007-02-01
maybe for absolute beginners it's ok. i thought a lot of the material was dated. don't pay retail!
Great book! Very easy to follow. If you have the inventory, this book is a must own.......2007-01-07
I could not put this book down once I started reading it, and you won't either! Teaches you how to sell your products on Amazon, with a very easy to learn, in-depth approach. I still carry it with me every time I do anything on Amazon.
When I 1st got the book I went straight for chapter #10. Basically, 'How to get your Amazon Account up & running.' But, if I had the chance to do it over again I would definitely start from the beginning. Author: Michael Bellomo advise is simple and to the point. Bellomo answers all questions you might have on starting an account based on your specific needs; whether you are a small, medium or large business.
The only suggestion I might recommend, is a little in-sight in to the best way for a small business to upload UPC/ISBN #'s to an excel spreadsheet. Using only 1 or 2 PC's. What kind of Barcode Scanner/Program do you recommend, for the money. We had a Dell that came with the computer, that we found out was a $750 piece of junk.
Other than that, this book is a must read for anyone interested in selling on Amazon.
John G. Youman
Book Description
Make a killing on eBay and other online auction sites
With more than 50 million users in 27 countries, eBay allows even the busiest people to make money selling anything and everything. Written by one of the most listened-to experts on online auctioneering, How to Sell Anything on eBay . . . and Make a Fortune! is the consummate guide to becoming a successful online entrepreneur.
Using everyday language, it covers all the bases, from how to set up an account to sophisticated strategies for getting the highest bids and the happiest customers. Readers learn the best times of the week, month, and year to sell as well as how to:
- Phrase auction listings in enticing ways
- Choose the best categories and pick items that bring the best prices
- Push profits with sharper digital images
- Build credibility and positive feedback
- Set up a storefront website
- Deal with people who don't pay
Customer Reviews:
A Lot of Enthisuasm but Too Much Rah-Rah!.......2007-09-09
This is really a book to get you up to speed on the full range of eBay features. I got this book from my local library to checkup on how I'm doing on eBay, and see if I could improve results. The only thing I learned was a reminder to carefully write titles that increase search hits. The rest of the book tends to minimize or ignore the negatives about eBay while putting the best face on everything else.
For example, online sellers communicate in several venues such as Yahoo! Groups, to help each other sell more and solve problems (and many turn to Amazon Marketplace t oincrease sales with no up-front costs, and ease of collecting payments). One trend that has emerged in the last few years as opposed to early internet days is selling items in lots because postage and selling fees are too great on individual items, or because items just don't sell as well as they did in say, 2001. This book makes one passing mention of lots, on page 72.
The book also tends to subtly portray sellers concerned about eBay fees as a little off; some people seem to think people are growing rich off eBay tariffs is his basic argument. Well, Dennis Prince, more than a few sellers think that is very true! While he advises sellers to watch costs and minimize fees, and tells which he thinks are useful, if the reader doesn't pay attention to those sections he will have a lighter wallet listening to all the hype.
The book ignores sell-through rates, and sell-through rates in different categories, advising sellers to research past selling prices and to visit Vendio for online auction tools and statistics. Good advice before you decide to list a bunch of stuff from your attic that will never sell.
And that is the problem with this book. It's hype. The title itself "How To Sell Anything on eBay ... and Make a Fortune!" is consumerism and marketing disrobed. If Mr. Prince thinks he can sell anything on eBay, he is welcome to take my fifty worst items and have a go at them. A lot of items don't sell at all online, or don't sell quickly or profitably. You'd never know that from the title or through the rose-colored smog of corporate media marketing. Perhaps publisher McGraw-Hill should deflate this balloon and do a little down to earth editing.
Very little of substance.......2007-09-07
Promises a LOT more than it delivers; very basic information, padded with lots of "chatty" verbiage. It's particularly annoying that the author spills lots of ink telling you how he won't waste your time. Contains a few useful hints, which could have made a reasonable newspaper article, but not much more.
If You Know Your Way Around a Computer..........2007-01-25
This is not the book for you...or at least, that is how i felt.
I agree with the rating that said it was very drawn out...because it is. All i kept thinking was YAWN...when are we gonna get to the good stuff.
When I did arrive at the "good stuff"...for example how to title your listings, it was short, to the point and nothing enlightened me to something new.
Regret the purchase and hope that in the future the publisher will add that this is a very basic book for the beginner.
informative and valuable!.......2006-02-21
This book - if I ever have the time to USE it - will be a VERY VALUABLE item in my library!
How to Sell Anything on eBay...and Make a Fortune.......2006-01-15
It wasn't the best out there, but there was some ok tips in there.
If he was making a fortune on eBay, he wouldn't be writing this book he would be out on his yaht somewhere in the French Riviera. That is where I will be when my ebay store finally scores.
My store is almost 2 weeks old. I have made over $300 in sales and by years end hoping to add a few zeros to that number.
The thing is, I LOVE shopping on eBay, I love taking pictures, I love bargain hunting...and ofcourse passing on the savings to my customers and future customers. I have to be honest, some of the stuff I find, I like to much to sell and end up having to go for seconds. Then again, I love shopping, so this was totally up my alley.
I also have been a photo buff since I was 15, so I love taking pictures and editing them...it's like art work to me. I then get to share. I am still working on getting some more photo props and a tripod which will make life easier, and photography of merchandise more fun.
I am at an advantage, though; I live in NY so I have tons of wholesalers and manufacterers in this Metro area. It's just a matter of finding the right ones.
Right now, I am still in research phase. So far, so good.
Don't give up, if you like this sort of thing...it can really work for you. I am living it, right now and enjoying every minute.
You can check out how I added some of the tips to my store, and critics are welcomed.
www.stores.ebay.com/NYC-Trend-Setters-Outlet
Wish me luck and I wish you the same. Don't give up!!
Book Description
Discover how you can take advantage of the most rapidly growing form of e-commerce.
Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate, and directing visitors to other sites that actually sell something.
Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose one that fits your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their sites. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third-party tools, and much more.
Get hands-on advice and guidance on how to:
* Select the right affiliate program
* Implement the required technologies
* Manage content development
* Analyze traffic trends and drive traffic to a site
* Avoid pitfalls and costly mistakes
* Maximize commissions by refining the product mix, placement, and display
Customer Reviews:
Don't Waste Your Money.......2006-08-06
This book is copyright year 2000. Think about it! I just bought this book and I threw it away. I can't belive other people are selling this book on amazon. The title should be History of Affiliate Selling pre-y2k. There is No usable information in this book,Unless your are a history buff.
I have found the Bible on the business.......2005-09-05
Ignore all naysayers. This book is a comprehensive resource and the perfect introduction for those of us new to the industry. Well done!!
Incredible book!!.......2003-06-30
This is one you cannot miss! Well written, easy to digest, and so very eye-opening. It makes you want to read every book Helmstetter writes.
A Good Place To Start.......2003-03-21
I have to say that I had high hopes for this book. However, once I received it, I was dissappointed. Everything that is in this book can be found on the Internet.
While this book does provide a lot of information, if you have researched Affiliate Selling at all...anywhere else...you probably already know what's in this book.
Having said that, if you are looking for a place to start to learn about Affiliate Selling, this may be it. This book is written for the person who knows absolutlely nothing about Affiliate Selling. It goes over places to sign up with and defines what Affiliate Selling is.
One of the first and still possibly the best.......2002-09-28
Released in early 2000, this was one of the first books about affiliate programs and it still sets the standard. While it didn't predict the demise of the dotcoms, this book is still very relevant. For the beginner, its basics and useful tips are exactly what you need to get started. But for the advanced reader, its unique and prescient predictions about where things where things are going are VERY interesting. (If you replace some of the book's references to no-longer existing companies with the newer term "XML Web Services," you have what amounts to a book that was written 5-8 YEARS ahead of its time! For instance, the authors were completely accurate in their prediction of the return of the importance of the individual/small site, a notion which was heresy in 2000 when the web was totally dominated by massive funded companies competing using millions of dollars from their IPO war chests. I credit the authors with this foresight and find their other 50,000-foot-level insights to still be fresh, insightful, and completely unique among the books I've seen in this category. This aspect makes the book required reading for anybody who thinks they know anything about affilate programs today.
The only drawback of this book is that many of the examples sited in the directory of affiliate programs are no longer around. But the authors do reference other affiliate program directories which still exist and that is really all you need to know to find suitable programs today.
Average customer rating:
- Spammer writes a book
- Review By Author
|
From Worksite Marketing to Website Marketing
Walter B. Podgurski
Manufacturer: Natl Underwriter Co
ProductGroup: Book
Binding: Paperback
 General
| Business & Investing
| Subjects
| Books
General
| Insurance
| Industries & Professions
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Sales & Selling
| Marketing & Sales
| Business & Investing
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| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
ASIN: 0872182630 |
Customer Reviews:
Spammer writes a book.......2005-03-28
This guy's marketing method is to broadcast an insurance newsletter by email. The spam is called INSURANCE NEWSCAST, and he claims over 225,000 daily subscribers. I never subscribed to that newsletter, but that doesn't stop him from sending me a copy every day. My guess is that the other 224,999 recipients of the newscast didn't sign up for it either.
Review By Author.......2001-12-18
From Worksite Marketing To Website Marketing is a detailed examination of the distribution of voluntary employee benefit plans at the worksite. There are 403 pages of time-tested and field-proven sales procedures and methods that will get a person profitable in this market. Every phase of voluntary employee benefits plans is discussed from a field perspective including the marketing process, niche markets, voluntary products and specialized techniques.
There are 42 chapters and 35 indispensable charts and forms to help a person build their voluntary employee benefit revenue stream.
As we enter the new millennium, the sale of voluntary employee benefit plans is booming. Not only is the number of new accounts growing, but the size of those accounts is increasing as well. This book can serve as your guide to increased sales and service.
Product Description
By 2007, 77% of internet users over the age of 13 about 131.3 million people will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers.
Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies.
Topics Include:
- Exploring the basics of e-commerce
- Acquiring and installing an SSL Certificate
- Choosing between a payment gateway and a processor
- Comparing static and dynamic sites
- Choosing a database
- Securing data and the website
- Building a custom shopping cart vs. buying an off-the-shelf cart
- Testing and troubleshooting the store
- Setting up customer service features
Duration: 4 hoursOn 1 CD-ROM
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- Internet Riches: The Simple Money-making Secrets of Online Millionaires
Books Index
Books Home
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