Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Customer Reviews:
I learned so much from this book.......2007-03-30
This book took my business, AUDIN Web Design, to new heights. Now anyone can just type in AUDIN Web Design in Google (or Yahoo and MSN, for that matter) and find me. This book allowed me to master Google, the juggernaut of search engines. If you cannot tame that tiger, you will not survive in the market place. My company, AUDIN Web Design, has helped many small business get ranked on Google. This is my bible. I carry it around wherever I go. I advise everyone to read this book before consulting a professional about your online search needs. You could get ripped off if you are not wise about your choice of Company. This book has given me such confidence with the Google juggernaut, that my company now offers a 100% money back guarantee policy. A lot of companies can't offer that because they don't know what they are doing. Read this book and get informed. It could save you lots of money, yes money, the stuff you work so hard for. The stuff makes the world go round.
A must read for any business owner........2006-03-09
Since Google is currently master of the universe you need to understand what Google is looking for when it ranks web pages. This book not only does that but goes into detail of other Google services like froogle, adsense and adwords. I highly recommend this book to anybody trying to build a presence on the web.
Easy to Understand, organized well.......2005-06-14
This book was very helpful in teaching novices how Google works with online businesses in order to make the businesses more profitable and also make Google move valuable. The techniques were easy to apply.
Ed
http://www.imonitsoftware.com
Solid Overview of AdSense, AdWords, Froogle and Catalogs.......2005-03-18
"Building Your Business with Google For Dummies" by Brad Hill is one of many options for learning Google's tools. This one is focused on using it to promote business websites.
You might not need this book. To find out, go to Google's website, and create an account. Look at the FAQs, testimonials and the help areas. Much of what's in Hill's book is logical, but is organized in as sensibly as any I have seen. I need this book for that reason. It saved me time from having to learn this information in a too slow trial-and-error way.
You'll learn a few important things about Google, and how to help them help you attract traffic, sell products, or create interest in your website.
AdWords
I have an online e-commerce site, and need to know Google. As a smaller business, I can't compete with the major companies in being listed in categories I feel are important. That's where Google AdWords comes in. It allows me, for a fee per click, to compete.
Hill's explanation of strategies and process is solid. There are ways to lose money, and he helps show how to test keywords, use ad groups, edit ads, and how to bid intelligently. He also looks at the premium service that allows big businesses to use oogle with less worry about click-through rates.
AdSense
AdSense, the tool that places Google ads on websites based on the page's content. While I only make a few cents when a vistor clicks through an ad, it helps me provide a service to my customers who do not feel my site met their needs.
Hill explains how AdSense makes money, and warns against cheating.
Increasing Your Page Rank
No one knows Google's formula for ranking pages. The most important factor is having useful information, being linked on other like-minded sites, not abusing the process.
Hill tells you what page rank means, and how to avoid mistakes many webmasters make. This includes tips on design, domain choice, keyword use.
Using Froogle and Google Catalogs
These are two features I have never used. Hill gives a good overview of this Google tool, which provides exposure to those websites selling products in a catalog-style, or through AOL and Yahoo shops.
I fully recommend "Building Your Business with Google For Dummies" by Brad Hill.
Anthony Trendl
editor, HungarianBookstore.com
For the Site Manager.......2005-01-18
This is a book on Google's back end business aspects. It is not concerned with searching to find information. Instead it is on directing more attention, more business to your web site. The book is divided into two major themes, first working to make your site more Google friendly, and second working with Google's paid services including advertising on Google's site using programs like Google AdWords and AdSense. There's a chapter on Google's elusive Page Rank system that talks extensively about Google's philosophies on links and how they affect Page Ranking.
Book Description
Building Online Stores with osCommerce: Beginner Edition will teach you how to build and maintain a working e-commerce Website using osCommerce. You will learn all the information required to set up, modify and maintain your own online store. It is often hard to find well presented, clear, and helpful information regarding the many settings and complications associated with running an osCommerce store. This book is a boon for those who want to learn how to do things for themselves. The book's business oriented approach focuses on using osCommerce to meet your business goals and requirements. You will also learn how to get the most from the osCommerce community, and see how the open source nature of osCommerce can bring great benefits to the quality of your site. By the end of this book, you will be confident in running your own store and possess enough know how to establish a strong online business. There is a Professional Edition of this title available ISBN 1904811140
Customer Reviews:
Good for PHP programmers.......2007-07-18
The informaton is so generic that you can find the same stuff in the oscommerce manual. Does not add anything to the manual. And its very expensive. Not very good
Beginner - Oscommerce Store Owner.......2007-06-18
I signed up for an oscommerce store and was able to do some of the functions. I have to say in the beginning this was a life-saver for me only because I was not computer savy and oscommerce is not as easy to add items and to manipulate if you know nothing. Although it is the best shopping cart out there. I love it now that I know more.
This book is just for the basic set-up of getting your store on-line.
It will teach you attributes etc. Which I was not getting in the beginning. But even now I refer to it. What someone has to do is come up with a book to explain the various add-ons to ecommerce in laymans terms. Without this book as a non-oscommerce user and new store owner I would have been lost longer. I recommend it.
Fantastic book for people wanting to explore the world of e-commerce.......2007-03-03
I had previously worked for an organisation that utilized oscommerce as their online store structure. my interest was fed by the fact that you could modify how the program acted through open source contributions via the oscommerce forums/community. thinking that this program was difficult to learn, and even harder to master i considered the beginner edition to be a suitable starting point for my little personal venture. in retrospect, the advanced edition would have been better suited, because by the time i worked through this book, i was making considerable contribution and giving advice on the forums to new comers.
In conclusion, if you work through this book from front to back, you will learn how to make an effective e-commerce enabled site.
cheers.
I found this book really helpful in setting up an online store using Oscommerce........2006-07-13
PHP has grown into an all encompassing language which is now the preferred choice for developing web based projects including many popular content management systems, database configuration front-ends and even e-commerce applications which can be configured to run out of the box. One such open source project is oscommerce which is an Open Source based online shop e-commerce solution that is available for free under the GNU General Public License. It features a rich set of out-of-the-box online shopping cart functionality that allows store owners to setup, run, and maintain their online stores with minimum effort and with no costs, fees, or limitations involved.
osCommerce has attracted the largest community for an e-commerce solution that consists of over 99,900 store owners and developers worldwide with add-ons being contributed on a daily basis. To date there are over 3,400 add-ons available that have been created by the community to extend the features of an osCommerce online store.
So it is no wonder that entire books have been written explaining the configuration aspects of oscommerce. One book which I found really interesting is "Building Online Stores with Oscommerce : Professional Edition" authored by David Mercer and brought out by Packt Publishing. This book is divided into 12 chapters spanning over 370 pages and aims to give the reader a firm introduction to setting up an online e-commerce store using Oscommerce.
The book is aimed more at people running business who have limited knowledge of web based technologies rather than the hard core techie. And going by this principle, the author starts the narration by giving a fly-by overview of e-commerce. Usually people who run businesses may not be as conversant about the different aspects of technology. This chapter gives a peep into the process of designing an ecommerce site from scratch. The author explains in simple terms the various issues that need to be sorted out like the business requirements, meeting the business related needs, deciding how functional ones site need to be and also the development, testing and debugging of the site.
To run Oscommerce on ones machine, one need to first install and configure three software packages - them being Apache web server, PHP and MySQL database. The second chapter of this easily read book walks the readers through setting up these software packages as well as installing Oscommerce. This chapter is replete with screen shots of the steps which makes it much more easier for the average person to follow what is being explained.
From here the author dives into giving the reader an insight into the underlying technology used in Oscommerce. Here the uninitiated in computers get to know the HTML tags, PHP tags, snippets of code in Oscommerce which interact with the Mysql database, the oscommerce directory structure and so on. This chapter does not cover these topics in depth rather the author explains these things on a need to know basis.
Chapter 4 titled "Basic Configuration" is an important chapter in the sense that it explains the various configuration parameters of Oscommerce. Here one is introduced to the well designed and easy to use administration panel of oscommerce. This is the place where one has to enter the business details, details of the products that are to be showcased, customer details, configure the stock and more.
The primary job of an online store is to tout the products to potential customers. So once the oscommerce suite has been installed and configured, the next step is to add the products one intends to sell online. The next chapter titled "Managing Data" explains how to add, remove and update business related information in the database. The finer nuances of grouping data like creating a catalog, categories, setting product attributes which aim on increasing the aesthetics of the products and keeping track of customers are explained in this chapter. For example the author explains how to import data from an excel spreadsheet into oscommerce using the module Easy Populate which comes in handy when one is faced with entering details of products running into 1000s.
The 6th chapter titled "Customization" is a large one and walks the reader through ways in which one can customize the online store. And truly so an online store should be unique to attract customers. This chapter explains which section of code should be modified to get the desired results.
PayPal - the online payment option is one of the most popular and offered by many online businesses. The 7th chapter titled "Taxes payments and shipping" lists the steps needed to integrate PayPal into oscommerce so that the customers can be offered the choice of paying via PayPal. Various payment options like credit card payments and other alternative forms of payments are also pursued. The power of oscommerce is in its modular architecture. Here this power is amply evident when the author explains the use of two modules - credit card module and psigate module - in Oscommerce.
Chapter 8 titled "Securing your store" goes into security aspects of the online store and one gets to know about SSL and database security. This chapter is very important in the sense that only if secure payment options are included will the customer pay for the products online.
The next three chapters are rather advanced and deals with explaining for example, how to integrate gift vouchers and promotional codes, including an RSS feed as well as various tips and tricks that one can use to fine tune oscommerce to accomplish an out of the ordinary task as well as deployment and database maintenance.
The final chapter titled "Building your Business" gives further tips into attracting customers to ones newly formed oscommerce store. This includes marketing, research, advertising as well as making money through displaying advertisements on the site.
Oscommerce is a very popular e-commerce suite which is used by tens of thousands of business houses. And as I said earlier, this book is more attuned to people who are new to technology and who wish to setup an oscommerce store to do business online. This book will not only aid one to set up oscommerce with ease but also bring one up to date with the latest technologies used in the project. All in all a very useful book for any one interested in doing business online by setting up an e-commerce store.
--
Visit
All about Linux for more reviews on books related to Linux.
Book Description
Building Online Stores with osCommerce: Professional Edition will teach you how to use build and maintain a complex, powerful e-commerce Website using osCommerce. As well as everything you need to get started with osCommerce, this book goes onto cover how to: Increase your sales through cross-selling and up-selling Offer custom discounts and support the use of gift certificates Incorporate your own RSS feed to enhance the content of the site Use and control banners to market popular or profitable products within your store Customize the osCommerce code to make your site more robust, eliminate bugs, and increase flexibility and customer appeal Understand the security technologies involved in e-commerce and develop your own security and backup strategies Build your business by utilizing various advertising techniques, search engine optimization, affiliate and drop-shipping schemes Learn the principles and methods used by professional programmers to empower you to continue creating and building your online business These techniques will enable you to build a unique and powerful site, giving you an ideal platform to enter the competitive world of e-commerce. Through this complete, comprehensive education in osCommerce you will develop the confidence to experiment with your own enhancements and modifications, leaving you with a truly unique online store. Practical demonstrations and well considered advice will ensure that your store will always be developed to the highest standards.
Customer Reviews:
because of this book I have an online store.......2007-09-18
I purchased this book to help me get my online store going for the artwork i create. In a few short weeks after reading the book and using it as a guide for my site i know have a fully functional online store that can be found through search engines. Check it out if you are curious. www.paintedphotography.com
Solid but now 2 years old..........2007-08-26
Just finished reading this. Had I read this book two years ago, I suspect it would have been a 4 or 5. Even two years later the book is pretty solid. Who is this book not for? People who already know their way around osCommerce a little bit. You won't learn much new. Therefore, it is for newbies (such as myself) - right? The answer is kind of. Chapter 2 on the development environment may leave you a bit frustrated. If you are completely new to programming on the web and some its technologies, find another book that has a more current description of how to set up your development environment. If you don't mind struggling a bit or have ever developed code on your computer, you will be fine. Assuming you get through Chapter 2, the book is pretty good at providing just enough information to wet your palette. Certainly walks you through examples as well as leaves some for yourself...good way to learn.
Excellent book for beginners.......2007-07-19
I am a newbie to not only oscommerce, but also apache, mysql and php. I foung this book to be very helpful in getting an understanding about how all of these products work together in order to get an ecommerce site up and running. Written in such an easy to read and understand manner, it becomes a simple process of building an oscommerce site and deploying to a live server. I'm not real sure if I could have coped with the whole process without the help of this book. Highly recommended.
A 'dummies' text on steroids.......2006-10-21
This isn't by any means a definitive OSCommerce text, but it will give an EXPERIENCED programmer with a PHP/MySQL background a solid launch point for implementing an OSCommerce store.
OSCommerce isn't rocket science, but it IS really complicated if you want to modify it in any way. This book provides a vocabulary and a rudimentary framework for how OSCommerce is structured and how its parts interact.
This book isn't all you need to develop a great OSCommerce store, but it sure does get you started!
Glad I bought it!
Don't waste your money.......2006-08-30
This book is Wayyyyyyyyyyy overpriced, I've had it for 2 weeks and haven't learned a thing. Pick another book. You've been warned.
Product Description
By 2007, 77% of internet users over the age of 13 about 131.3 million people will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers.
Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies.
Topics Include:
- Exploring the basics of e-commerce
- Acquiring and installing an SSL Certificate
- Choosing between a payment gateway and a processor
- Comparing static and dynamic sites
- Choosing a database
- Securing data and the website
- Building a custom shopping cart vs. buying an off-the-shelf cart
- Testing and troubleshooting the store
- Setting up customer service features
Duration: 4 hoursOn 1 CD-ROM
Book Description
What if you could double your eBay sales with one mouse click? Sound impossible? Welcome to the next big development in the world of online auctions: datafeeds.Using a datafeed to export your eBay auction listings, your items will now surface in shopping-focused searches performed by engines like Yahoo! Shopping, Amazon, and Google's new Froogle service. Instead of a general search, which finds thousands of Web pages that merely mention an item, sites like Froogle and Yahoo! Shopping return a list of online retailers who actually sell the product. Would you like to be on those lists?Building Your eBay Traffic the Smart Way gives you dozens of new strategies for reaching people whose only goal is to buy. With auction management software or a service, your eBay business information is kept in a database that can feed information to other e-commerce systems -- like Froogle, Yahoo! Shopping, Amazon, and other product search engines. Which means that your product is now available not only to eBay buyers but also to a whole new universe of online shoppers!Building Your eBay Traffic the Smart Way also unlocks the incredible power of cross-selling (linking from one auction to another), targeted advertising, pro-quality photography, eBay stores, online malls, and much more!
Customer Reviews:
Want to build traffic?.......2007-06-14
If you want to build traffic to your eBay site... buy this book, read it, do it, and enjoy the return.
Lots of White Space...........2006-03-09
This books packs about 20 pages of content in to 250 actual pages. Uses big text and lots of white space. Also fills space by repeating same basic ideas over and over.
Would make a good pamphlet. Don't waste your money.
Waste of time, shallow, filled with spelling errors.......2005-12-04
The book is so bad that I'm compelled to review it so that others do not make the same mistake and waste their time as I have.
* Many of the chapters are 2-3 pages each. This would have been less annoying if there was valuable & concise information in those few pages. However, the ideas are shallow, not well supported, but the author rambles and repeats them over & over.
* Spelling errors -- for example, "umbrella" was spelled as "unbrella" and "advertise" as "advertsie" and these were just two I noticed without even looking very closely. This is small thing but makes you think that the author just threw the book together.
* Overall, the book is very conversational & unprofessional. The author used sentence fragments in almost every paragraph, and many times the author would introduce a topic by asking "What is XX? Well I'll tell you." (literally, this is the sentence structure, word for word, what was used over & over).
* Author advises for several topics (e.g., photographing items to sell) that the reader should buy his other books to learn more in depth. This is frustrating since nothing in the book is covered in any depth.
I read through this book in about an hour, and it was enough to decide to return this and look to get other Ebay books instead.
A one idea book.......2005-09-24
This book has one idea -- feed from a data base -- and he beats it to death. It is not really helpful beyond the data base idea.
Dumber than Dummies - A Waste of Time........2005-09-21
First of all I am shocked, shocked I tell you that the American Management Association would publish a series of books of this low caliber.
Like most things these days the buildup and hype is overshawdowed by the delivery. On the back cover of the book it states that "This unvelievably powerful book shows step-by-step how to get all of your items listed not only on eBay but also on Amazon.com..." but it doesn't it only briefly mentions Amazon; in two places in only a very minor way (check it out for youself, use the look inside to check the back cover, table of contents, and the index.)
This is the most simplistic of internet books I have ever read...with all the the practical internet nutrition as a bag of skittles. Most chapters are no more than 7 or eight pages, with unbeleivably huge font type and paragraph headings that it ressembles a kids book.
For example Chapter 10, Creating Yahoo Ads, totals less than two full pages!!! This chapter only has about 48 (FORTY EIGHT) lines of full text, about what a sixth grade reader would expect.
I first picked up the book because of the cover text which states, "Use Froogle, Datafeeds, Cross selling, Advanced Listing Strategies and more to boost sales on the webs #1 auction site."
Being interested in the concept of datafeeds I was dissapointed when I got to that portion of the book.
One other mention here. The author does a good job of making a plug for his other books and websites, but I suggest you go to his website. For someone that is making money on the internet and writing books about it the site looks like those from 10 years ago, about the time eBay was started. It has the coolness factor of white shoes with plaid pants. I will say though that he did have a good idea with the diagram about linking multiple websites on page 127.
Very dissapointed. Do your self a favor and look for other ebay books.
Average customer rating:
- Errors, expose to hackers
- update the website!
- Real Projects & Solid Code
- very disappointed!!!
- Good in spite of the errors
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ASIN: 047108512X |
Book Description
Discover how to use ASP.NET to build, deploy, and run 10 distributed Web applications that can target any browser on any device
ASP.NET provides developers with the functionality they need to create enterprise-level Web applications. This book clearly shows them how to use this framework to create the top ten enterprise applications that they will need for their organizations. To build these applications, Smith explains how to combine the functionality of ASP.NET with products and technologies such as VB.NET, C#, ADO.NET, SQL Server 2000, WAP, XML, HTML, JavaScript, and Cascading Style Sheets (CSS). The projects include an address book application, a contact manager application, advertising manager, online store, and a Web log analyzer.
- CD-ROM includes the complete source code for the ten projects, additional resource links, corrections, and FAQs.
- Companion Web site features a working version of the ten projects built in the book.
Microsoft Technologies
.NET Platform: The next big overhaul to Microsoft's technologies that will bring enterprise distributed computing to the next level by fully integrating the Internet into the development platform. This will allow interaction between any machine, on any platform, and on any device.
Visual Basic.NET: The update to this popular visual programming language will offer greater Web functionality, more sophisticated object-oriented language features, links to Microsoft's new common runtime, and a new interface.
ASP.NET: A programming framework (formerly known as Active Server Pages) for building powerful Web-based enterprise applications; can be programmed using VB.NET or C#.
C#: Microsoft's new truly object-oriented programming language that builds on the strengths of C++ and the ease of Visual Basic; promises to give Sun's Java a run for its money.
Visit our Web site at www.wiley.com/compbooks/
Visit the author’s Web site at www.10projectswithasp.net
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Download Description
Discover how to use ASP.NET to build, deploy, and run 10 distributed Web applications that can target any browser on any device ASP.NET provides developers with the functionality they need to create enterprise-level Web applications. This book clearly shows them how to use this framework to create the top ten enterprise applications that they will need for their organizations. To build these applications, Smith explains how to combine the functionality of ASP.NET with products and technologies such as VB.NET, C#, ADO.NET, SQL Server 2000, WAP, XML, HTML, JavaScript, and Cascading Style Sheets (CSS). The projects include an address book application, a contact manager application, advertising manager, online store, and a Web log analyzer CD-ROM includes the complete source code for the ten projects, additional resource links, corrections, and FAQs. Companion Web site features a working version of the ten projects built in the book. Microsoft Technologies .NET Platform: The next big overhaul to Microsoft's technologies that will bring enterprise distributed computing to the next level by fully integrating the Internet into the development platform. This will allow interaction between any machine, on any platform, and on any device. Visual Basic.NET: The update to this popular visual programming language will offer greater Web functionality, more sophisticated object-oriented language features, links to Microsoft's new common runtime, and a new interface. ASP.NET: A programming framework (formerly known as Active Server Pages) for building powerful Web-based enterprise applications; can be programmed using VB.NET or C#. C#: Microsoft's new truly object-oriented programming language that builds on the strengths of C++ and the ease of Visual Basic; promises to give Sun's Java a run for its money.
Customer Reviews:
Errors, expose to hackers.......2006-11-01
First of all, the book is full of errors. I can tell right from Project1. No need to read further.
Second of all, the code is poorly written.
For example, on Project1, if you move your mouse over Update and Delete hyperlinks on the page that displays all the contacts, you would see the actual IDs that you created in your database at the bottom along with the pages that willt ake you to if you click the links . This will allow the hackers to target easily to your webpage and database. The author should get more professional skills before he decides to write a book. Waste of my money and time.
update the website!.......2004-12-07
might be 4 stars if the proper code updates were placed on the website.
Real Projects & Solid Code.......2004-11-08
The projects are hosted on the internet at www.10ProjectsWithASP.net and they work well.
But you better make sure the book you buy has a CD in it because you cannot download the code online. That is extremely bogus in my case because I bought a used book at amazon marketplace and the seller said it was with a CD and that was a lie. smoky mtn books if you are curious who it was.
Otherwise the projects are really useful, real world projects.
very disappointed!!!.......2004-09-09
this book contains lots of errors. The author even don't care to upload the correct codes to his website.
Good in spite of the errors.......2003-03-05
I considered many books before choosing this one because it had an approach which fit the way that I learn.
I'll be reviewing some of the projects many times to understand the method behind the design of the projects.
Unfortunately, some of the projects were simply unfinished, or had problems that would prevent them from working correctly.
It's still worth it -- there's a lot here.
Book Description
A complete set of best practices, tools, and techniques for turning conversations into a rich source of business information
Many organizations are now recognizing that the untapped knowledge of their members can be used to benefit every aspect of their business, from making smarter and faster decisions to improving products and efficiency. This book offers a clear-cut road map for building a successful knowledge management system to capture and fully exploit the knowledge exchanged in conversations.
Written by two of the foremost experts in online communities, this book covers a set of best practices, tools, and techniques for using conversation and online interaction to provide affordable and effective knowledge-based benefits and solutions. With a unique and invaluable perspective, the authors offer guidance for collecting, capturing, and cataloging knowledge so that it can be used to improve efficiency and reduce costs in areas ranging from internal procedures through customer relations and product development.
This book provides step-by-step solutions for developing an effective knowledge network, including how to:
* Formulate strategies and create action plans
* Select the right tools for peer-to-peer networks, interactive communities, and events
* Work with legacy systems
* Train staff and stimulate participation
* Improve productivity and measurement criteria
The companion Web site contains templates, checklists, a discussion board, and links to software.
Customer Reviews:
Does not mention wiki...note publishing date of 2002!!.......2005-12-30
This is a good book on knowledge management. It provides an adequate historical reference and a succinct framework for the opportunities and incentives for KM but it is as of 2002. This book needs updating. It's not bad but is pre-wiki and web images are dated. Buy used...don't spend $40.00.
Powerful book.......2002-10-18
Review of Building the Knowledge Network: Best Practices, Tools, and Techniques for Putting Conversation to Work
I thoroughly enjoyed this book. It was written in a conversational tone, and pulled together all the different pieces I've been reading in many sources. It starts with a brief history of knowledge sharing/conversation/communications which I found fascinating (and I am not a history buff!). Nancy & Cliff compared the anti-conversational attitudes of the Scientific Management during the Industrial Age, showed how the Hawthorne Studies caused the shift from the organization to the worker, and information systems. With the emergence of computer networks, the knowledge explosion has shown no sign of abating.
They discussed how the lessons of the pioneers of early communities such as the WELL assisted communities of today to flourish. Trust became communities' foundation with open communications offering challenges to community managers/moderators/facilitators.
The authors' inclusion of quotes from the ideas of the "greats" in community building/managing and knowledge management (KM) such as Stephen Denning, Thomas Davenport, Etienne Wenger, Tom Peters, Michael Hammer and Howard Rheingold, among others offered powerful evidence to their premises. Throughout the book are helpful charts, checklists and other graphics.
A whole chapter was devoted to culture and the tools that enable differing cultures. They discussed the three relationships between people and content and the three dimensions of collaboration (the cornerstone of communities).
Another chapter was devoted to external stakeholders and customer relationship management (CRM). They touch on what new skills will be required to operate within online learning and knowledge sharing communities And they touch on what paths our technical future may take and how to integrate all these new technologies.
They see a "collaborative future" from within and without organizations, as globalization becomes more widespread. The day of hoarding knowledge towards power are over, long live the new king of collaboration! This book is for anyone who wants to start an online community and for those who want to reminisce about "the good ole days," for those who want to read about what the big companies are doing, and all in context. "Context" is a word near and dear to my heart-for so often we forget to put information in context, whether in conversation or training. Nancy and Cliff have completed a truly delightful read in their book. I highly recommend it!
Amazon.com
As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing quality and cost-effective customer service 24 hours a day, 7 days a week, and 365 days a year. Jim Sterne, who led the pack in the earlier stages of Net commerce with his book World Wide Web Marketing, has written a book that every company using the Net should consider giving to every employee involved in online commerce. Contains great practical information, case studies of companies that have paid attention to online customer service (and are doing well because of this attention), and an appreciation for the critical edge provided by caring about your customers.
Book Description
A comprehensive guide to taking full advantage of the Internet for customer care
A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy. Written by internationally recognized Web marketing expert Jim Sterne, this book clearly explains these technologies and demonstrates how companies of all sizes can use them to create and maintain cutting-edge customer service sites.
Completely updated for today's technically-savvy readers, this Second Edition covers all the bases. You'll learn the steps needed to make the transition from your current customer support to the Web. You'll also find valuable information on how to improve your existing site in order to save money and provide better quality support. And with the help of numerous case studies from a variety of different industries, you'll discover how other companies create and maintain their Web sites.
This book will help you:
* Create a service plan that takes full advantage of the Web's potential
* Determine the best way to present your company's information on the Web
* Effectively manage e-mail
* Find out exactly what your customers want and measure their satisfaction
* Examine how others are using networked computer communications
* Utilize extranets to lock in customers and channel partners and lock out competitors
Visit our Web site at www.wiley.com/compbooks/
Customer Reviews:
good information.......2001-08-14
has wide info about customer service in internet. but not exactly what i'm looking: how to build customer service web based application. but the book gave me some insight on situation around servicing customer in internet.
A good starting point.......2000-12-04
One of a very limited number of titles, as far as Internet customer service is concerned, a good starting point for throwing up ideas, although I felt it lacked a basic frame for somebody who was new to the net and looking to establish customer service procedures. As with any text written about technology, one would have to question how current the information was, although I apreciate this would be out of the control of the author. My only other problem was that I thought allot of time was dedicated to the interests of large firms, for example a big section was dedicated to setting up and monitoring disscusion groups, important and usefull sources of information yes, but not a realistic part of a website for a small company, more your major computer business etc. All in all though considering the limited number of titles available, (about two as I write this, including this one) if you have a spare £20 its better than nothing!
It's Customer Service, Jim, but not as we know it..........2000-09-19
One of the most unpredictable things the Internet achieved was to re-define customer service. One of the first people to notice and to write a book about how to do it in the mid-1990s was Jim Sterne. It's just been updated in this second edition.
In the real world, you can pay lip service to customer service and the resultant damage is hidden in the anonymous attrition of customers wandering away to the competition with a sigh and a shake of the head.
The Internet, however, is a ruthless amplifier of weakness in business process. Answer a snail mail letter from a customer within two weeks and they might be satisfied. Fail to answer the email the same customer sends you from your website within four hours and they're already fuming at you for your disinterest in them. As all those surveys about customer dis-satisfaction with websites relentlessly show, it's about service, stupid.
Before going further, I have to declare a bias here: I first became a fan of Jim Sterne when I saw him give a talk in which he illustrated how to use interactivity and personalisation to achieve web `stickiness'. Sterne chose the unlikely-sounding Clairol site - the hair and beauty products company. It allows you to post a digital photo of yourself on the site and then try on several different hairstyles.
The hairstyles come in the form of `virtual wigs' that you stick on your digital head. Sterne had tested the site and showed his audience the result, throwing up a slide of himself, bearded, tie-and-jacket-wearing, grinning defiantly from underneath a long blonde wig. It took several minutes for the audience to recover.
Sterne's wit and his relentless honesty are a powerful combination and come through in this book as much as in person, to make this an entertaining as well as informative read. Honesty? Too many Internet authors revel in complexity. Sterne de-mystifies and de-bunks, using an intentionally naïve-looking approach.
For example, in the book he asks a couple of experts to explain what the modish CRM (Customer Relationship Management) is all about, allowing the differences in their answers, which he produces verbatim, to show that the software industry is all over the place in trying to define CRM, energetically re-branding everything in sight. Salesforce Automation? Nah, that was last year. This year we're calling it CRM...
As well as offering unbiased commentary to help you steer through the maze of software and solutions on offer from the IT vendor community, Sterne takes you step by step through the basics, with impressive attention to detail.
The chapter on managing email, for example, is forty-five pages long and packed with examples of how to get it right (and wrong).
What makes the nuts and bolts `how tos' in this book so compelling is the lacerating wit that Sterne uses to deal with those who get it wrong. There's a four-page evisceration of Volvo Cars, for example, for consistently failing to allow customers to email complaints about their cars through the company's website. Sterne catalogues the failures mercilessly, before concluding: "Volvo has tried to open a receptive ear to the public, but it forgot the Q-Tips".
As well as acting as a manual for developing effective email practises, the book shows you in detail the best ways of approaching now traditional customer help mechanisms like Frequently-Asked Questions (FAQs), how to let customers talk to each other to provide you with vital market knowledge, how to practise personalisation and get to know customers as individuals, and - all-importantly - how to develop measurements that allow you to translate the success of your customer service initiatives into loyalty and retention figures that the Finance Director will listen to.
If you want to learn from Jim face to face, and can make it to London this Fall, Jim will be giving two Masterclasses on 11 and 12 October 2000 on how to do this Internet customer service stuff better. (Email Phil@eCustomerServiceWorld.com for details). I was hoping to conclude with a criticism - that the built-in problem with a book like this is that it becomes redundant as soon as it is in print, as the toddler that is web customer service grows up fast to become a spotty adolescent. The past couple of months, for example, have seen a wave of `assisted buying' software solutions break onto the market which further blur the sales/service departmental divide (a functional business divide that is everywhere in the real world but which, as Sterne shows, does not translate to the Web).
But, there are too many universal fundamentals covered in this book for that criticism to hold true. And, as hard as I tried to find examples of outdated material, this is one of those rarities, a thoroughly updated second edition of a book.
For specialist and for beginners.......2000-07-21
I think that this book is really, really useful for peopleworking in Customer Service Deps of firms dealing with the USA market(according to Cross Cultural Managemet rules, there are some differences on how You have to run a customer service dep:it dipend by the market You are dealing with, and this books is, in my opinion, very useful for firms dealing in the USA market) Not only Customer Service rules, but tons of examples (i.e. there are a lot of links to e-firms, how their Customer Service works, and so) I'm Italian and I manage the Customer Service dept of [...]; I think that, thanks to Jim Sterne, the quality of our Customer Service will surely improve: thank You!
A good look at customer service on the Net........1999-10-26
This is a good basic book to have on Internet customer service. I've been on the Internet side of customer service for 4 years now and find the insight Sterne provides well thought out. Some of the material is dated, as we service now moves at Internet speed.
Average customer rating:
- Great Book for Beginners
- Poorly Edited
- Solid tools for Electronic Commerce
|
Building Electronic Commerce with Web Database Constructions (With CD-ROM)
Anne Nelson , and
William H.M. Nelson
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback
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Customer Reviews:
Great Book for Beginners.......2006-02-11
This is a great book for beginners. I had tried other books to make a connection to a backend database (even the Dummy series) but just couldn't get it. The authors in this book hold your hand and make a complicated task really simple. Not only did I connect, but I've now duplicated the procedure on my own published Web site. Easy to read and gives a thorough explanation of "why". I like not only knowing how to do it, but why it works the way it does. This book does that for you and more. While I've moved on to more complicated tasks, this is a book I will definitely keep in my library.
Poorly Edited.......2003-05-29
As an instructor, I can say that I spent many long hours in class debugging exercises that should have worked the first time. For instance, nobody tells you that you must not install the Website server in the default installation folder "c:\Program Files\Website" since the " " space in the Program Files path to the server will stop the cgi-win examples (p. 131 et al) in the book from functioning at all, or that in the downloaded student files, the \website\lib\root.mdb file is missing altogther which makes the expression evaluator examples (e.g. 4 + 6 = 10 p. 291) not function at all either. While we eventually got the most of the examples to work it took hours and hours of unnecessary debugging work.
I was particularly irritated when on p. 119 the authors promised to present in a later chapter an on-line shopping cart solution which the book never delivered. I must admit that the version of the book I have, came with no CD-ROM even though one was mentioned on p.512. This was apparently an editing oversight because I was directed elsewhere in the text to the books companion web site where I could download all the student files and software. Perhaps the editors did a poor job of checking all the changes they made to the book or the authors were rushed to meet deadlines and were unable to thoroughly check the final draft or finish all they had planned, before the final printing.
On the positive side, the book introduces the reader to a wide range of technologies (client-side, server-side, XHTML, CSS, CGI-WIN, VBScript, ASP, JSP, Javascript, etc.) and I must say I liked the fact the book offered many practical demonstration exercises as well as two on-going case studies. The student can always go and buy a whole book on any one technology if they really want to master any one particular technology. This makes the book good for an overview course. Hopefully they will get the editing and other bugs worked out for the second edition.
Solid tools for Electronic Commerce.......2001-10-15
This book is just what I have been looking for. I have spent a fortune on books that try to do too much or too little. Here, the authors assume I have some programming and database skills (which I do) and I can move on from there to learn ASP, JSP, ActiveX, CGI, and many more tools to build electronic commerce Web sites. The tutorials were good and I liked the exercises that I could use to work on the skills. The cases were interesting. If you want a book that has the reasons why we build electronic commerce and then provides the skills to actually build the sites, then this is a good one to choose. Best of all, it comes with a Web site where you can access a lot of great software to help you in your task: XML editor, XHTML editor, CSS editor, Website Web server, and the list goes on. I give this book two thumbs up - more if I had more!
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