Book Description
Learn from Hundreds of Top eBay Sellers
Go beyond the basics and learn the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers--those earning $1,000 to $150,000 per month or more through eBay auctions. Sharpen your skills with this healthy blend of time-tested business principles and the advice of real PowerSellers who share with you how they have achieved success. Get valuable advice on finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, shipping, running an eBay Store, and much more. Plus, learn the keys to keeping your customers so happy they’ll shop with you again and again. eBay PowerSeller Secrets: Insider Tips from eBay’s Most Successful Sellers will help you effectively run a store that never closes, sells globally, and offers virtually unlimited income potential.
- Tap the more than 100 million registered users that make eBay the leading online marketplace
- Determine what sells best on eBay and why
- Find little-known sources for products
- Learn about tools that will make your eBay business more efficient and professional
- Develop auctions that create high traffic and product demand
- Handle end-of-sale payments and protect yourself from fraud and loss
- Manage auctions, inventories, and communications effectively
- Provide superior customer service to get an edge over the competition
- Track incidentals, deductions, expenses, and other tax-related items
- Automate to ease processes such as listings, managing images, e-mail, and shipping
- Learn from hundreds of PowerSellers what it takes to succeed on eBay
Debra and Brad Schepp have written about cutting-edge technologies for more than 20 years. They are the authors of nine books, and their work has been featured in publications such as Newsweek, The Chicago Tribune, and U.S. News and World Report. They have been online since 1984, and buying and selling on eBay since 1999.
Technical Advisor Michael Kaiser is an Instructor with eBay University. An eBay seller since 1997, Michael is the bestselling co-author of The Official eBay Guide to Buying, Selling, and Collecting Just About Anything.
Customer Reviews:
Some good advice, some bad..........2007-10-23
There really is no substitute for experience, and even then there are times where experience is worthless if we haven't learned from it. Books about eBay can help to close the gap between new seller and experienced seller, but none are all encompassing. It is my belief that a great ebay seller is one that is well seasoned AND well read. Can this book augment the latter? Hmm...
I do like how the book breaks the mold of cookie cutter eBay books that simply copy and paste information from eBay's own help section. Instead, this work shares a lot of insight that one cannot readily obtain from help pages or online advocate sites. Information on tax ID numbers, third party utilities, and record keeping are not topics common in help pages or even forums, and even then the information obtained by anonymous, random individuals isn't always accurate. I salute the book for filling in the gaps here.
In other areas though, I think that some of the advice is contradictory and even poor. I don't doubt that the information contained here came from real people based on real experiences, but being a powerseller by default does not constitute knowing the best way, or even a good way to do business.
I find it appalling that the 408 page book only spends some 16 pages discussing shipping. The fine art of shipping involves dynamics that make the whole rest of eBay seem simple by comparison. As a matter of fact, the vast majority of poor experiences on eBay are attributed to poor shipping, lack of knowledge when it comes to shipping, or misconceptions about shipping obligations or practices. The book takes one of the most complicated and important facets of eBaying and shoves it into a corner as to minimize focus on the subject. The section on shipping is so small as a matter of fact, that some readers might skip over what little information is here, forced to continue loss through undercharging, refunds, and negative feedback.
International trade is also marginalized down to 2, yes two, pages. There is no possible way that the plethora of knowledge needed to effectively trade internationally can be put to two pages. This serves to provide just enough to get someone in trouble.
The book further contradicts itself by saying that you should not pad your shipping charges, only to charge at cost, but then it advocates hiding the actual charges from your customers. The book also advocates such things as getting a Paypal debit card, which means that your funds are subject to seizure and you will not be collecting a significant amount of return on your investment as you would with say, a normal savings account or a certificate of deposit. Most experienced sellers do not keep a balance in Paypal. Furthermore, the book mentions that Cashier's Checks and Money Orders are risk free. This couldn't be further from the truth. The majority of online fraud is committed with wire transfers, checks, and especially, money orders.
While I think there is plenty of good advice here, the bad advice here should be apparent to anyone that has had their fair share of eBay selling experiences. It is for reasons such as these books, that there is no substitute for experience, and until you've gotten your feet wet, you won't know which parts are right or wrong.
High hopes weren't quite fulfilled.......2007-10-06
I had high hopes for this book. Great title, but it left me feeling a little disappointed. I learnt a few things, but it didn't represent any huge breakthroughs. My favorite part was chapter 4 which reviewed the pros and cons of the various listing tools and software.
Easy and informative.......2007-09-11
If you are interested in becoming a more effective seller and a knowledgeable buyer this is a very informative book. Its simple format lends itself to quick reference or more in-depth discussions, depending on your level of inquiry. I've read a lot of ebay books and this is a great one to purchase! Check out my ebay profile at jjjs04. Good luck!
Great tips of the trade!.......2007-01-18
Way to go!
This book gave me more information that I ever could have needed for starting up an Ebay business and I will continue to use it as a reference and guide for many of the troubling questions that arise in the cyber-business world.
The authors gave you more resources than you can imagine as well as detailing the benefits of becoming an Ebay Power Seller. It's amazing how much information they crammed between the pages and how amazingly detailed and forthcoming they were with the information. I was surprised to see the multiple lists for valuable online resources, and for those of us who learn best by seeing things in action-- they even have screen-shot pictures in the book with the corresponding URLs to the areas that can give you the most information.
As stated before, this book has a permanent place on my shelf as a reference guide to Ebay and beyond. Even if you're a current seller on Ebay, looking to upgrade your status to a Power Seller, give this book a shot. It could give you the extra boost you need for driving your business toward its goals and setting you on the right paths toward them.
Excellent and recommended tool for your Ebay business!
A complete guide to profit on ebay.......2007-01-11
This book has so many cool tricks you can use on ebay, that its virtually impossible to fail and not make good money. Lerning from the many experiences of other sellers is essential for me, expecially when it comes to learn from their mistakes. Great guide.
Book Description
Beginning steps for owners of small business websites, including customizable worksheets, search engine optimization basics, keyword tutorials, linking strategies, success stories and articles by experts including Catherine Seda on pay-for-performance advertising do's and don'ts.
Lay flat workbook format lends itself to customization for the reader's business and strategy.
Customer Reviews:
for newbies.......2007-09-26
If you are new to internet marketing and like to fill in forms, then this book will be good you. Some of the ideas are out of date.
Money well spent.......2006-07-28
"Successful Website Marketing" is an excellent resource for online business owners. In reading it, I received a list of ideas:
How to write a business proposal
Promotional tips and focus calendar
Goal setting
What is your focus product
How to set up a web-ready website
Deciding on the purpose of your website
What actions do you want your visitors to take
Where and how to make links
Building an opt-in mailing list
Using web promotions
This book is worth the money spent to get a step-by-step guide to how to build and market your website and online business. You may want to order more than one copy so that you can write in one now using the worksheets, etc. and save the other one for later reference.
Great Resouces for Beginners.......2006-05-12
I found this book to be so helpful in setting up my website and using it! Lots of worksheets to make me think and plan. Very easy to use. A book I can read over and over to fine tune my website marketing.
Your personal coach in a book.......2006-04-18
Do you want a website in place to generate sales for your business? Have you consulted "experts" and friends but still have questions? This book is your one-stop-shopping answer to successful website marketing. The author is an experienced and dedicated "beginner's coach" who can take small business onwers from baby-steps to maturity for successful online ventures.
This book is filled with actual worksheets and forms ready for use today. Specific sections show you how to define your service/product and focus on your goals, develop tools while branding your company, design your own website to create your own "buzz," and even promote products/services offline.
This is the only book anyone needs to create a successful website marketing plan.
Great step-by-step plans.......2006-03-21
"Successful Website Marketing" explains what you need to know to set up and promote your Web site.
Especially valuable for beginners and non-techies, it is written in clear, easy to understand language. The included worksheets help you to apply the information presented to your Web site project.
If you feel overwhelmed by the idea of setting up a Web site, this book will help you. It walks you through the process in a series of simple steps. Whether you plan to create your Web site yourself, or hire a designer, "Successful Website Marketing" will help you to build a site that will fit in with your business and overall marketing plan, and will show you how to effectively promote it without breaking the bank.
This book is an action plan that cuts through the jargon to help you get your Web site up and running.
Book Description
Photography is in the midst of a revolution. Rohn Engh shows part-time and professional photographers how to compete with the big agencies by using the Internet--the new frontier of stock photography sales--and by determining how their images, both traditional and digital, are delivered and paid for. A comprehensive guide, sellphotos.com covers everything for photographers from Internet basics and the nature of the stock photography trade to building their own web sites and operating their own business.
Customer Reviews:
Good photo marketing and business book.......2004-07-02
If you've read Rohn Engh's previous book titled Sell and Re-Sell Your Photos, then you might want to skip SellPhotos.com. Approximately half of the information is straight out of Sell and Re-Sell Your Photos.
That said, I would recommend this book to anyone who is interested in learning about the stock photography business. It covers a variety of business-oriented topics, such as forms, letters, pricing, marketing, legal issues, etc. The author's words are very encouraging--by the time you're done with this book, you will feel confident enough to run a successful stock photography business.
As for "Establishing a Successful Stock Photography Business on the Internet," this book falls short. This book was published in January 2000, when the internet was still very much the wild west. The internet, as well as technology in general, has evolved quite a bit in the past few years, making some of the information in this book obsolete.
If you don't mind weeding out the obsolete information, then I recommend this book.
Out of date.......2004-06-12
The book was decent and informative but out of date.It does give you a good idea about using the internet and setting up a web site to help sell your photos in the marketplace.
It was published in 2000. It refers to using windows 95 & 98 and modems with 2800 baud. It is out of date, he needs to update the book.
I paid a discount price of 13.99 for it but it should be selling for less.
I read his other book "How to sell and resell your photos" which was a very good book for photographers thinking of going into stock photography.
It would be nice to see an update with the newer XP operating system and newer software programs and web sites listed.
SellPhotos.Com: Your Guide to Establishing a Successful Stoc.......2003-03-18
This book does have alot of good information in it about establishing an online stock photography business.
I gave it three stars because it is severlly outdated on the technology and URL's that are included as examples.
SellPhotos.com.......2003-03-17
This book has alot of information to help the novice get started in the right direction. There are several tips and points that can help almost anyone get started in Stock Photography.
A major problem that I have with the book; some of the information is dated. The technology is mid to late 90's and several of the links in the book used as examples are broken URL's (they don't work)
Author shares enthusiasm and experience.......2001-09-10
This is a wonderful combination of enthusiasm and practical advice. He is like a kind uncle who wants to show you his favorite subject and help you decide how to make your own version of photography work.
Book Description
With more than 250,000 copies sold, the classic text on direct marketing is now even better!
This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more!
- Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers
- Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!
Customer Reviews:
A Must Read for All Direct Marketers.......2007-10-03
No Direct Marketer's library is complete without Bob Stone's book. While I have been in the industry for some time, I often think to myself "What would Bob do?" This book has had major influence on my career. The concepts apply to my field (Internet marketing) and they also could be applied to traditional marketers as well. Great book!
Ideally Should be Updated Annually.......2006-01-11
I expected it to be much more current, I expected less paragraghs and quite a bit more job descriptions (that did not exist in 2001) AND print-outs of the day-to-day life of Direct Marketing.
What I had was a SOLID, YET dated introduction to the field as it entered the new millenia vs. the primer that I could hold on to that I was seeking.
Don't get me wrong, these authors are legendary and some of the most qualified to write a text for academia on Direct Marketing.
It is just between the 2001 and 2006 editions I wished that someone else
wrote a equally qualified text that would have been assigned instead of or in addition to this text.
Good entry-level Direct-Marketing Overview.......2004-11-24
If you have never been involved in Direct Marketing this is a great overview of most of the relevant issues and opportunities. The text is accurate and concise. Maybe the only (small) flaw with this text book is that it looks at too broad a spectrum of media and is a little too shallow on the core of all direct marketing: database setup and modelling. But then again that may just be too tedious for someone just wanting a quick overview of the field.
Don't reinvent the wheel.......2002-02-28
This edition is one of the best texts on direct marketing. A classic text that everyone involved in direct marketing should read, this edition includes a lot more material on digital forms of direct marketing than the previous versions. These digital forms include marketing via the Internet; from banners and buttons to e-mail, online merchandising and website navigation and many other concerns. The text covers every form of direct marketing in detail as well as many case studies to show how they were used or are being used successfully.
Book Description
Over one million people list an item for sale on eBay every day—and 600,000 of these are professional full-time sellers. Now anyone with ambition and a dream can realize financial success on eBay. Whether readers are looking to be their own boss or launch a part-time business, eBay guru Skip McGrath walks them through a series of easy steps designed to generate income in less than a month. This practical guide reveals how to find products to sell, successfully compete in the crowded eBay marketplace, and optimize and grow one’s business. Three Weeks to eBay Profits offers instant answers to anyone who dreams of running this or her own business and realizing financial freedom.
Skip McGrath is currently a Gold Level Power Seller on eBay. He has written seven books on eBay selling, including The eBay Power Seller’s Manual and The Complete eBay Marketing System. His Web site, www.auction-sellers-resource.com, is one of the most visited eBay-related sites on the Net.
Customer Reviews:
very good info to start with and on.......2007-08-09
I've read this book and it's concentrate how to start and how to keep gooing on ebay cave.recommended.
If you have the will, Scott has the way!.......2007-07-04
Just a note. I took Scott's book out at the library, and had to buy my own copy. He has lots of information that's useful, even for a 5 year sometimes EBay seller.
Another one of Skip's fine books.......2007-06-14
The author speaks from experience when he writes about eBay and you can tell when you read his books. I have every one of Skip's books near my desk as a reference. The author also publishes a blog that continues to keep you updated.
Book well worth the money and time to read if you are in a rush to get on eBay. The experienced eBay seller will want to skip thru the first couple chapters as they mainly are for the beginner. If you are a beginner... this is the book for you to excell.
The book I bought.......2007-05-13
Excellent introduction to the Ebay system.
Without a doubt, anyone reading it will be able to set up their Ebay account and get running in the time ascribed.
Jam packed with information!.......2007-05-09
I cannot say enough good things about this book. It is packed with all the information anyone needs to get started running an eBay business. Each chapter gets you more and more excited to get it up and going. My sister and I decided to start an eBay business together, and we have been following all the steps in this book. We especially like how Skip McGrath walks you thoroughly through each step. We just bought our first lot of products through a wholesaler and can't wait to put up our first auction on eBay. I highly recommend this book!
Book Description
'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software and Internet service provider through effectively marketing your online business.
Customer Reviews:
has the auther ever built a single e-commerce site?.......2006-04-29
After browsing thru all the chapters, i got the impression that the author is only buzzword-compliant and cannot go into any detail in any subject area. She must have read a lot on ecommerce, but i doubt she ever did any "real work" with ecommerce. The writing reads like it comes from a "good" student who diligently repeats all the words a professor said in a business classroom.
high level design and management of a web business.......2005-11-21
Reynolds talks about many aspects of running your own commercial website. She discusses what type of servers you might need and how to configure these using RAID to maximise uptime while preserving data against hardware failure. Also mentioned is what type of net connections might be suitable and affordable. Along with how to implement security against various types of fraud attempts.
For promoting your website, email newsletters are suggested as being very economical. Though beware of email ad campaigns that can get you labelled as a spammer. Search Engine Optimisation gets a good exposition as a cheap way to promote your site in an engine's rankings.
The "Complete" in the title is slightly misleading. The book does not get into the nitty gritty of technical details about making a database, for example. Or writing webpages. Rather, it's at a higher level of design and management of these issues.
THIS IS ABSOLUTELY THE COMPLATE E-COMMERCE BOOK.......2005-11-08
The dot-com bubble is about to burst again! But, that doesn't mean that e-commerce is dead--to the contrary. Author Janice Reynolds has done an outstanding job of writing the second edition of a book that provides select comparisons of various tools needed to construct, design, and run a successful e-commerce website.
Reynolds begins by examining the e-commerce phenomenon, and the challenges that it brings. Next, the author shows you how you can design a website that is brilliantly complex, employing all of the latest technology, or design a simple site without sacrificing attractiveness or efficiency. Then, she explains why the design and pre-build details are among the first steps you must take when extending an e-commerce site to the Web. The author continues by discussing that if you want to host your own servers, the best advice is to create a balanced plan with each segment working in partnership with each other. In addition, the author next discusses how power and data redundancy are a good start to ensure that your website is always available, but other types of redundancy also should be considered when building a website. She also deals with the bandwidth aspect of connectivity. Next, the author shows you how to institute an on-going program of security monitoring, maintenance, and to perform an annual security audit. Then, she shows you how to choose your basic website software: web server, log analysis, and database. The author continues by discussing specific e-commerce software. In addition, she discusses adjunct software. The author also covers how you can create a good QA plan to determine how and in what order each aspect of a website should be tested. Then, she discusses various software and online solutions to aid in your quest for the perfect, problem-free website. The author continues by examining consultant contracts, costs, types of consulting services available, when to outsource and when to do the work in-house. In addition, the author provides tips on how to choose a web-hosting service. She also examines three different methods that are used to search the Web. Next, the author offers some advice on getting the work started, developing targeted marketing strategies, monitoring the results, and continuously striving to improve your efforts. Then, she explains that in order to maintain a high level of customer satisfaction, the web-based business must realize that site experience is actually more important to an online customer than product experience, and build the website and service solutions around that fact. The author continues by discussing why order processing and fulfillment is a website's last form of customer contact. Finally, she shares some thoughts on the future of e-commerce.
The author has done an excellent job of writing a book with both the entrepreneur and the non-technology executive in mind. So, at the end of the day, this book will help you ask the right questions as you move to the Web.
horrible book and title is very misleading.......2005-02-01
If you are from planet Mars, you still wouldn't find this book useful. The dumbest person I know, knows more than is in this book. There is no code. It doesn't tell you exactly how to do anything. It just blah blah's on and on about useless info. Design, Build, and Maintain a website title? It doesn't cover any of the technical side of this like the title says. Save you money and pay someone to start your online business for you. It took a whole book to tell you this????? Save your money.
Disappointing.......2005-01-25
I was very disappointed with this book.
One thing that I hate about the book is that it has ads in the back. The ads are for seven other books. I expect to see ads in magazines, but when I pay for a book I don't want advertising.
More importantly, the writing is awkward and hard to understand. For example, here's how she describes relational databases:
"A relational database is a collection of 'data items' that are organized as a set of linked tables from which data can be accessed or reassembled in many different ways without need to reorganize the database tables (a table is referred to as a 'relation')."
Huh?! That description is confusing and much of it is wrong. How can data be "reassembled"? What does she mean by "without need to reorganize the database tables"? Database tables can have foreign keys or referential integrity, but they are not "linked". Each table is its own independent entity.
She continues, "The columns in all of the tables must depend upon a single key column with values that don't repeat." That's not true either. It's very common to have a table with multiple keys or no keys whatsoever.
The author explains that "SQL is a declarative language, which means that the user specifies what he or she wants and then the RDBMS query planner figures out how to get it." But that's not what "declarative language" means at all.
I tried to work my way through the poor writing and typos, but after a while I lost confidence that the information in the book was accurate and I put it down.
Product Description
The "Guide to a Successful Managed Services Practice" applies some of the most innovative and highly effective Managed Services techniques ever developed, and proven to increase long-term predictable revenue, thereby increasing an IT Organization's value. Leverage Intelligent Enterprise's successful Managed Services concepts: - 3 "Killer" Managed Services deliverables - A Unique Managed Services Sales Process so successful that Clients can't resist signing your Agreements - Pricing your Managed Services deliverables for Maximum Profit - What to do after your Client is sold - Advanced Annuity-Based revenue philosophies. The "Guide to a Successful Managed Services Practice" includes everything you'll need to: Transition to a successful, Annuity-Based Managed Services model and Evaluate your existing Clients and calculate what they'll be worth on a Monthly and Yearly basis when converted to Managed Services - Successfully market and sell Managed Services to new Clients - Increase your organization's overall value by transitioning to an Annuity-based Service Delivery model. *Includes over 25 Managed Services Business, Technical, Sales and Marketing Tools, Forms and Collateral on CD-ROM! *Bonus: 4 Business-Winning PowerPoint Presentations! *Extra Special Bonus: Recorded Managed Services Webcast Included!
Customer Reviews:
a great resource.......2007-07-21
This book sits on my shelf and my service manager's shelf. You can't get $99 worth of consulting this valuable. It's a great reference, a great start, and worth looking at for everyone looking at managed services.
Phenomenal Managed Service Book.......2007-07-14
Every Small Business consultant needs to read this book. Yes, it's an awesome guide to managed services. But it's also a great guide to deciding which services to sell, how to price them, how to sell them, and how to "deliver" after you've inked the deal.
Did you need to know how to run a help desk? Or how to create an escalation procedure? It's all here.
You'll save literally hundreds -- maybe thousands of hours of work by reading this book. I run a very successful managed services business and I learned a great deal from this book. Simpson deserves a big hand for putting together such a valuable guide.
It takes less than one hour of consulting labor to pay for this book. It is more than worth it!
Worth it.......2007-05-08
Hard to justify the cost for such a small book. However, the value lies in what you get out of the book. I would give it 5 stars if they weren't so greedy in pricing this small book so high.
Book Description
Written for those who want to break away from rigid schedules, unappreciative bosses, and soul-sapping commutes, this book puts prospective Internet entrepreneurs on the road to success by offering an analysis of Internet mechanics and commerce and providing profiles of successful Internet businesses. Containing more than just technical information, this manual also helps the entrepreneur prioritize business goals and evaluate comfortable levels of risk, ensuring that the chosen business matches the aspirations of the entrepreneur. Each of the 101 business profiles includes promotion techniques for helping these start-ups get on the road to success, and a password for access to the companion website is provided.
Download Description
Written for those who want to break away from rigid schedules, unappreciative bosses, and soul-sapping commutes, this book will put prospective Internet entrepreneurs on the road to success. The basics of Internet mechanics and commerce are analyzed and followed by examinations of successful Internet businesses. Providing more than just technical information, this manual is also a guide to prioritizing what the entrepreneur wants to get out of the business and determining what level of risk is comfortable. This method ensures that the business chosen will match the goals and aspirations of the entrepreneur. Each of the 101 business profiles includes promotion techniques to help these start-ups get on the road to success.
Customer Reviews:
Book is O.K........2007-06-11
This book was O.K. There were many ideas to choose from but only a few good ones. Plus, there isn't much information on each business. You could find more ideas and a lot more information for free on the Internet.
outdated.......2007-03-30
Book is now outdated. Is a good reference or starting point for the novice. Good introduction to where things have come from... Things have changed quite a bit since publication as they tend to do on the net.
101 Internet Businesses You Can Start from Home.......2005-10-12
Waste of Money...Don't buy this book its completly outdated and not a single business in 101 business listing is practical in today's life
More comprehensive than similar titles........2002-06-20
If you've ever dreamed of owning your own business but don't want to be tied down to a brick and mortar building, then this is the book for you. Starting an Internet business could not be easier with the help of the information provided. The book starts with interview information from three successful Internet businesses and then follows that with how to get your point across, the various formats for a storefront, required features of the successful storefront, payment options, and levels of e-business. From there it moves to helping determine what is important to you and how to use that to find the right business for you. From there it moves to the profiles of successful businesses. These profiles are complete with how to market the business, startup costs, skills needed, online examples, etc. It finally concludes with information on how to build your site, get it submitted to search engines, e-mail marketing, using links and pretty much just about everything that you need to know in order to get the business up and running.
Susan Sweeney, the owner of an international Internet firm, has produced a very thorough and easy to understand book. Probably the best book available today on starting an Internet business from scratch, it is a highly recommended read.
Book Description
In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.
Customer Reviews:
Janelle knows her stuff.......2007-06-14
A Gotta Have book if you are planning on Marketing an eBay business. Great reference for the experienced eBayer.
One of the Best.......2007-01-31
I've been selling on ebay since July 2005. Part time. I've read 8 books on ebay. This is one of the Best. I have not had time to use the info in it. But have tried to impliment some of the tips. It is full of great ideas and sources of the kind of information one needs to be successful on ebay. I highly recommed it.
Fun to read.......2006-06-25
This book is hardcore. Give a lot of info and can save painfull hours of try-and-faild. You need to read it.
And I thought I knew a lot about Ebay.........2006-04-11
I have been selling on Ebay for over 2 years. But after reading this book I realize how little I knew about marketing my product. This little gem contains very valuable information about making the most out of Ebay's competitive marketplace. This book is interesting to read and gives clear step by step instructions for changes you can make to Market your Ebay items. Like I said, I thought I knew a lot about Ebay but I was surprised by how much I learned from this book!
It should be called: 8 essential steps.......2006-02-22
Buying this book should deffinitely be one of your steps on your road to eBay success. One page at a time, I am getting there...only about a month with eBay selling and I, put up a store front, created my about me page, customized my settings for invoices and emails to customers, and made over $400 dollars in sales...not bad for a rookie just getting through the details. Hope it will flow smoother once all the details are out of the way. [...]
Book Description
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for:
- E-mail list brokers and service bureaus
- Credit card companies and corporations offering merchants accounts
- Books and software on Web marketing
- Online advertising services
Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
Customer Reviews:
Great book for a new marketing medium.......2002-11-22
Any book that Bob Bly is associated with is bound to be good--no, great! And this one is no exception.
The author explores this new, exciting medium we call email and uncovers its powerful potential for direct response selling. It leads you through the basic techniques of marketing through email. What works and what doesn't. Most importantly, it steers you clear of potential pitfalls inherent in this new medium--like how to avoid spamming, etc..
A great book on email marketing that is thorough, timely, and bound to become a classic in its field.
These Authors Know Their Stuff!.......2001-03-18
These authors know their stuff. They've been very instrumental in helping Ancestry.com grow to over 320,000 paid subscribers over the past 18 months. Email Marketing is now one of our largest sources of subscriptions. I recommend this book for both beginner and expert alike.
This is the definitive book on e-mail marketing.......2001-02-02
***** FIVE STARS***** Excellent..... If you are an executive looking for information on how email marketing will impact your business, you'll want to read this book.
If you want to know how the pros are using email marketing buy this book.
It details the differences between opt in permission based lists, and SPAM, and how to avoid the pitfalls that can literally kill your business. It comes complete with information on where you can find the best email lists and email marketing services in the business.
It identifies the different types of copy, formatting, text Vs HTML, rich media, etc, and provides insight into which may be best for your business. I've been asking everyone about timing of our messages. No one was able to give me a clear answer that made any sense. This book gave me great insight into the time and day that is best for me to do my email transmissions... and the auothor's information produced immediate positive results for us.
Aside from the practical knowledge, I also liked this book because the author's share the latest thinking about where this medium is going, and what steps to take today to make sure that your business reaps the rewards of the future.
This book is not just for dot comers. I would strongly recommend this book to anyone involved in the sales and marketing of their company's products and services.
This book is now the definitive resource on email marketing.
Important Work - These authors have nailed it!.......2001-01-30
This book makes for some very compelling reading. It is not often that I read a book that delivers the goods... but these authors have nailed it. It uses both traditional and dot com companies to illustrate ways any company can leverage the Internet to gain customers at substantially reduced costs. This book has everything you need to implement a successful e-mail campaign. From how to identify good email lists to how to create the right message. Including dos and don'ts, front-end tips and back end response analysis. Has just the right balance of technical and practical information. I am a marketing manager working for a 'Fortune 500' company. The information in this book cost me hundreds of thousands of dollars to find out. Some things are so important, I wish I thought of them myself or discovered them sooner. I can't wait to try some of these techniques out and see the effect on my next campaign. I am recommending this book to everyone I know. Buy it!
Best E-Mail Marketing Book In Print.......2001-01-24
I bought this book because I know the authors by reputation. My company was a traditional mail order company. We used to sell all of our products through our printed catalog. The Internet has changed all of that. Half our budget is now dedicated to e-mail marketing.
I applied the Author's recommendations and saw my e-mail response rates take off. On the most recent campaign, I saw a 247% lift in response resulting from the use of just one of their techniques.
The book is written in very clear and concise language. It's methodical and step-by-step method worked wonders for my company's program. I've read all the other books currently on the market, they just don't compare. If you're new to e-mail marketing or a serious pro, this book has information that you can put to use right away.
The tips and tricks in creating an e-mail program were dead on. I especially liked the chapters on the type of products that can be sold via the Internet and the characteristics of a successful Internet Buyer. The "Multi-Mailing" idea alone was worth the price of the book.
Books:
- Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
- Execution: The Discipline of Getting Things Done
- FINANCIAL BASICS: MONEY-MANAGEMENT GUIDE FOR STUDENTS
- Firebrands: Building Brand Loyalty in the Internet Age
- Firebrands: Building Brand Loyalty in the Internet Age
- Firebrands: Building Brand Loyalty in the Internet Age
- Firebrands: Building Brand Loyalty in the Internet Age
- Firebrands: Building Brand Loyalty in the Internet Age
- Growing Up Digital: The Rise of the Net Generation
- How to Buy, Sell, and Profit on eBay: Kick-Start Your Home-Based Business in Just Thirty Days
Books Index
Books Home
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- If Chins Could Kill: Confessions of a B Movie Actor
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- Selecting the Right Form of Business: The Comprehensive Decision-Making Guide for the Business Advis
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- Along Came a Llama
General
| Business & Investing
| Subjects
| Books
How to Buy, Sell, and Profit on eBay: Kick-Start Your Home-Based Business in Just Thirty Days
What to Sell on eBay and Where to Get It
eBay Timesaving Techniques for Dummies
eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay
Tax Loopholes for eBay Sellers
