Book Description
Affiliate Millions
For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how.
With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they'll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns.
Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.
Customer Reviews:
Technique but no cookie.......2007-10-19
As someone who has spent over a decade on the Internet, I understand the fundamentals of the building of a tool or the utilization of a tool that can be used to generate money online. If you understand this too, then skip this one.
This book is for the complete novice. BUT if that novice buys it, they will regret it because they will spend hours and hours toiling to get to an expert level of understanding on how to build and utilize a system such as this and then be faced with the same outcome I was.
There is absolutely no recommendation for products and services that do well in this environment. All of the check copies posted in the book were dated from 2005 which most folks know was the hay-day of the search marketplace and literally was the first year in existence for the pay-per-click marketplace. Today's marketplace, especially in the affiliate realm, is extremely more competitive largely because of books like this. There was no effort expended in addressing this competitive pressure and the resulting gap reduction between affiliate commission and PPC bids.
At the end of the day, folks, there are no easy millions. You must be ahead of a trend like Mr. Borelli, to exploit such an opportunity. Once the rest of the world has caught up, the only thing you can hope to do is ... you guessed it ... sell a book to teach others how to do it.
Basic tools for the online gold rush.......2007-09-06
My experience was similar to that of "gordo the lordo." Plenty of clicks but just a few orders. Getting clicks isn't hard. What kind of clicks? That's the $1,000,000 question.
As a search engine advertiser, your task is to capture the clicks of consumers who have made a buying decision or are very close. These clicks will make money for you. The clicks of people who are "just browsing" will cost you money. You have to be a student of online search behavior.
You capture money-making clicks by finding highly relevant keywords and writing focused ads. How hard can it be? Get your ads up and running, tweak them, and watch the money roll in. You only need basic English skills and common sense. A degree in advertising or English is not going to help.
I would encourage anyone to try it because you may discover that you have the knack. By spending $500 or so, you should be able to get an idea how well you might do. Don't make the mistake I made, which was to let my ads capture several hundred clicks without getting any orders. I kept thinking "the orders will kick in." They didn't. Stop your ads after 200-300 clicks and wait for results. (Even 50 clicks are too many with retail sites.) You can either tweak the ad (if it's close to break-even) or abandon it and try something else. Tweaking wouldn't have helped my ads, which earned pennies for every dollar spent on clicks.
You are playing the keyword market on Google. Some keywords sell for $20 per click and more. Search engine advertisers don't get caught up in keyword "bubbles." They are only after potent "value" keywords that sell for 25 cents or less.
The keyword market is like a gold rush. Everywhere you look the ground is torn up by hordes of stampeding prospectors. You wander far and wide hoping to find a stone that hasn't been turned. How many thousands of other guys are out there trying the same thing? Good luck.
You never know. You might have the knack. Affiliate Millions gives you everything you need to know to get started. When I joined my first affiliate program and set up my first ads, I had the book open and followed it not step-by-step but word-for-word. It's just the kind of "excruciating" detail a beginner needs.
Mr. Borelli explains how to evaluate the earnings potential of an affiliate program. The profit, or course, depends on your revenue per click. An adgroup for $20 books may not be the way to go.
Should you actually make money, there is a chapter on campaign finance. You have to manage your cash flow to optimize performance. If another book on online advertising has this kind of chapter, I haven't seen it.
Mr. Borelli has set up the Affiliate Millions website for "prospectors." The only item listed for sale is the book. There is a free monthly newsletter. There are no ads. Mr. Borelli answers questions on the site's discussion board. If you are at all familiar with the "get rich online" racket you know how exceptional this is. Such sites are usually crammed with ads and have little useful information.
Mr. Borelli's advice is a bit sketchy and vague. That's because it has to be. If Mr. Borelli were to disclose his winning formula, everyone would copy him and he would be out of business within hours. All he can do is point people in right direction. Within that proviso, he provides clear and valuable information.
Mr. Borelli makes no promises that prospectors will get rich. He merely suggests that it is possible. He ends the opening chapter with "Take it step-by-step and read the chapters that follow, and you'll stand a good chance of becoming an Affiliate Millionaire yourself." If he starts the book by saying your chances are practically nil, no one will continue reading.
Like "gordo," I'm amazed that anyone could make millions at this. A million dollars in a year is $2,700 a day. You would have to consider yourself pretty successful with $2,700 a day in SALES, never mind commissions. You would have to strike it rich with multiple million-dollar campaigns. You would have to come up with new ones all the time.
Think of the millions in revenue Mr. Borelli is generating for the companies he advertises for. They should throw a party for him.
Didn't work for me.......2007-08-21
I tried the principles in this book. I set up some ads for a variety of products and different companies through Commission Junction and was, at first, delighted that I was getting a good amount of clicks. I was confident the ads were good enough because of some experience I've had in the past writing copy.
However, after over 250 clicks to major websites that boasted a large earnings per click, I got one sale and a large $ loss. The ads were good enough to catch the people's attention, but no one was buying.
I think this is a tough way to go at it. A website might be the better way to go. I am amazed that anyone could make any money doing this, never mind millions.
Direct and Immediately Useful.......2007-07-24
I was seeking a detailed, practical and thorough "how-to" approach to build internet-based revenue. This book filled the bill. It covered all key facets of the approach - particularly helpful for a layperson - as well as for someone with web-based experience (as am I). I have yet to test the specific recommendations. The book was solid.
Basic start but could leave you broke.........2007-07-12
Its true that money can be made by signing up for affiliate programs and marketing them on pay per click search engines. However, its possible to lose a great deal of money and this book doesn't do a good enough job helping people calculate the risks. For example, the author indicates he markets Amazon products. Amazon on its basic associate program pays 4%. A $20.00 book pays a comission of .80 cents. But in pay per click advertising a marketer can pay 30, 40 cents and even a dollar depending on the keywords. In a test marketing the new Harry Potter book (book 5) I spent over 9.00 in ppc ads that resulted in 4 sales. The click thru to sale was 13%... which isn't bad. The point is, I earned only about $2, but spent over $9.00 to earn it (a loss of $7.00). The author doesn't explain how to choose affiliate programs in terms of cost vs. payoff. Anyone who reads this book will get some basic information, but before spending money on ppc advertising they'd be better off buying The Ultimate Guide to Google Adwords which does a better job explaining keywords, writing effective ads and managing campaigns.
Book Description
The hot new book that shows you how to make big money with e-commerce and network marketing! Let Creating Wealth on the Web with Quixtar lead you on the path to financial success. With the advances in the Internet and e-commerce, network marketing has now taken a giant step forward - onto the Web. The largest of these new Internet companies is Quixtar, an online business venture that already involves millions of people and is ready for you to share in the profits. Don't miss out on this money-making opportunity!
The book provides readers with the tools they need to build financial success, including:
Eight simple steps to eye-popping returns in network marketing
How to build your own dream business online
Your own motivation manual
An exclusive interview with the legendary Dexter Yager, one of Quixtar's founders.
And much more!
Customer Reviews:
Helped my home based business........2005-03-02
This helped my homebased business www.powerprofitfast.com and turned my 98% automated system into an overnight success. Please review the website www.powerprofitfast.com and purchase the book too.
A Business Plan that Actually Works!.......2002-04-20
As a business owner and entrepreneur, I am always open to money making ideas and have been willing to take a chance on several that have paid off well in the past ten years. This Quixtar book is promoting a great idea that evidently is actually working. Well written. Great idea. Thank you Stewart and Sanders.
Amway in cyberspace.......2002-01-31
The book is mildly helpful for people who want to sell Amway through its new facad...Quixtar. I joined Quixstar...same products different way of ordering..the internet...novel idea huh?
The book to me is the same sales pitch hype that you get from the people selling the original amway idea.
MAJOR LETDOWN.......2001-10-14
This book is nothing more than salescopy for Quixtar, a multilevel marketing company like Amway. If you truly want to understand how e-commerce works and how to leverage your marketing efforts in the online world read about e-mail marketing, viral marketing and a little on web design and then learn about writing great sales copy (ogilvy is king here.) For e-mail marketing books check out Seth Godin and Permission marketing and E-mail marketing that works by Kim MacPherson I believe. Godin has another book about viral marketing and there are two additional books, The Anatomy of a Buzz and The Tipping Point that are also good reads.
The problem I have with the book is that it is nothing more than a sales pitch where the authors speak about how great their company is and all the features. If you sign up you sell from affiliate stores, some of which are known, and from others that are no name stores. The business model is quite similar to Amway. So, if you want to do multilevel marketing this might be the book for you but if you are trying to understand why leading e-commerce companies work & how they experience explosive growth the way they do I would try to learn about some of the concepts in the books/titles I mentioned, especially Seth Godin's books. Then, maybe you could leverage those ideas in your own multilevel marketing efforts.
INFORMATIVE, INSTRUCTIONAL, INSPIRATIONAL - THIS BOOK HAS IT.......2001-06-30
I am not a member of Quixtar and bought the book only because several people I know of are. I enjoyed reading Creating Wealth on The Web. Stewart and Sander wrote a book that was easy to read, flowed well, and kept my attention from cover to cover. It was well written and answered a lot of the questions I had but was always afraid to ask my friends....but I think I'll go and call one right now!
Average customer rating:
- Buy this book! It's excellent
- Please Please don't buy this book
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Create Web Content That Sells! Wow Your Market With Writing Strategies, Search Engine Hints, and Graphic Tips That Work
Renee E. Kennedy , and
Kent Terry
Manufacturer: Universal Publishers
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ASIN: 1581126263 |
Book Description
Are you ready to build an effective Web site that sells? One that brings in serious prospects? Then Create Web Content That Sells! is for you. It's a tutorial about writing effectively for Web visitors, creating a useable site structure, getting a marketing mind-set, and choosing practical graphics for your Web site.
Whether your site sells wrenches to left-handed mechanics, offers landscaping services, or strives to cultivate loyalty in the hearts of your existing customers, the basic tenet of great Web content is universal: speak to your audience. And Create Web Content That Sells! shows you how to get down and dirty, one-to-one, with your audience, through writing, structure, and graphics.
Small business people need every edge they can get, so we designed our marketing section to fit this need. Plus, anyone involved in content development will find the writing section extremely valuable.
You've found the ideal book if you want a site that will: 1. Sell products. 2. Sell services. 3. Brand your product or business. 4. Improve your image. 5. Make every point clear and concise. 6. Publish your writing or art work.
Customer Reviews:
Buy this book! It's excellent.......2005-10-10
This book presents down-to-earth information that is needed by anyone who is designing a web site for their business, and wants to present as professional a web site as possible. Every page is packed with information that is of immediate use. Web site design is complex, but because this book presents its information in easy to learn chunks, designing a web site that sells is far easier than it would otherwise be.
Please Please don't buy this book.......2005-07-22
This book is horrible. I was very very disappointed. This book does not live up to the title at all. Don't waste your time or money.
Average customer rating:
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Work the Web, E-marketing (Working the WEB)
Simon Collin
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback
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ASIN: 0471498971 |
Book Description
The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point.
E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net
Average customer rating:
- Good Business Ideas but Outdated Internet Ideas
- Still works
- No depth, out dated strategies and examples...
- Brand Marketing
- It gives the how for a changing market.
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Make Your Website Work for You: How to Convert Online Content Into Profits
Jeff Cannon
Manufacturer: McGraw-Hill Companies
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Binding: Paperback
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ASIN: 0071352414 |
Book Description
MAKE YOUR WESITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace. You¿ll find the basic rules for online marketing and the reasons why content marketing works. You¿ll learn to create content that drives consumers to your site and sells products, and how to track and use consumer information to build profits both on- and off-line. "Content is King," advises author Cannon, who presents ten simple steps for developing and managing effective content. Discover how to optimize your site¿s "metatags" so that search engines draw the greatest number of contacts. Find out if "micro-sites" placed on other websites will attract more business than a site of your own. And understand how e-mail and electronic newsletters can promote your site economically and efficiently. Written for marketing and advertising professionals as well as entrepreneurs, MAKE YOUR WEBSITE WORK FOR YOU is free of confusing technical jargon. With solid, step-by-step directions, clear illustrated screenshots, dramatic case studies and a complete list of online resources, it¿s an invaluable toolbox for creating a dynamic, profitable website of your own.
Download Description
MAKE YOUR WEBSITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace.
Customer Reviews:
Good Business Ideas but Outdated Internet Ideas.......2006-02-16
Considering the publishing date, 2000, it isn't surprising to see that the internet has changed tremendously since then. While a lot of the advice can be applied to businesses as they strive to meet the needs of their customers, much of the advice about navigating the internet is very outdated. The main theme of the recommended business practices: Know your customer/audience and tailor everything toward them. That is excellent advice. The author recommends several ways to really get to know the demographics and needs of specific audiences and consumers. His advice about the internet is to use that information as the main guide in web development. He also recommends doing research on the competition and learning from them as well as finding a way to use their weaknesses. One company's short-comings can be another company's strengths. He made one thing clear--putting businesses on the internet goes way beyond simply creating a website. He discussed many ways to reach internet users with branded content. I would recommend the book for some of its business advice, but not for its web advice simply because so much has changed in six years.
Still works.......2001-04-04
This book has some key elements that can be used by alot of sites small and large. Although it may be a bit dated, it goes over elements that people are just learning how to use now. Developing microsites rather than web sites, avoiding banner ads, creating email campaigns, and building an online brand. It's a solid book with applicable elements if you know how to apply them to today's web.
No depth, out dated strategies and examples..........2000-06-16
I read through other peoples reviews here at Amazon.com and bought this book. But it did not meet expectations at all. If you are a first time net users or are planning to wet your feet in the internet space then may be this book makes sense. But, if you already know the basics and are looking for depth of knowledge, strategic thinking and effective implementation tools for good content management...this is NOT the book. The author probably worked for an ad agency when ad agencies did ' business stategy work'.... I strongly recommend Killer Content by Mai-lan Tomsen instead.
Brand Marketing.......2000-06-07
This is a great book that follows the classic rules of brand marketing and updates them for the new medium. It takes a step by step approach to planning, creating, and implementing an effective online advertising campaign. As the author notes, brand driven, bottom line oriented. After all, how can you go wrong with an intro by Leo Burnett!
It gives the how for a changing market........2000-03-09
The book works for business owners of all size. It lays the groundwork for the creation of workable marketing programs which can then be tweeked for each opportunity. Since I have yet to work in a business where everything deal is the same, it works perfectly.
I do like the way the author has sectioned out the book. I have a great deal of brand building and advertising experience, so I could skip to the area I was interested in without having to re-hash what I already know.
In all, a very good book that provides real information for the real world and examples of people who have already done it. Now, the more time I spend on the net, the more I see Mr. Cannon's ideas being used.
Well done...
Average customer rating:
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How to Implement Dot.com Franchising Solutions: Two Aspects of A Multi-faceted Issue.(web sites and electronic commerce): An article from: Franchising World
Lee J. Plave , and
Regina B. Amolsch
Manufacturer: International Franchise Association
ProductGroup: Book
Binding: Digital
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ASIN: B0008HGT0A
Release Date: 2005-07-28 |
Book Description
This digital document is an article from Franchising World, published by International Franchise Association on September 1, 2000. The length of the article is 1948 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: How to Implement Dot.com Franchising Solutions: Two Aspects of A Multi-faceted Issue.(web sites and electronic commerce)
Author: Lee J. Plave
Publication:
Franchising World (Magazine/Journal)
Date: September 1, 2000
Publisher: International Franchise Association
Page: 17
Distributed by Thomson Gale
Book Description
This digital document is an article from Franchising World, published by International Franchise Association on July 1, 2001. The length of the article is 1333 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Killer Franchise Web Sites Demystified: An Industry Primer.
Author: Joe Dysart
Publication:
Franchising World (Magazine/Journal)
Date: July 1, 2001
Publisher: International Franchise Association
Volume: 33
Issue: 5
Page: 42
Distributed by Thomson Gale
Book Description
This digital document is an article from Household & Personal Products Industry, published by Thomson Gale on September 1, 2007. The length of the article is 410 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Lancome relaunches e-commerce website.(The 'Net Works)
Author: Gale Reference Team
Publication:
Household & Personal Products Industry (Magazine/Journal)
Date: September 1, 2007
Publisher: Thomson Gale
Volume: 44
Issue: 9
Page: 32(1)
Distributed by Thomson Gale
Average customer rating:
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Model Web Site: A Knowledge Management Approach to E-Business
Jason I. Epstein
Manufacturer: American Bar Association
ProductGroup: Book
Binding: Paperback
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ASIN: 1590314255 |
Book Description
An interactive knowledge management system on CD-ROM (including sample forms) that guides business professionals and lawyers through typical legal issues of selling products and services and licensing software over the internet including advertising, privacy and security, electronic contracting, and domestic and international regulations. Also, a user guide in a paperback format is provided.
Average customer rating:
- Dr. Lowe says, "I use it as a graduate Internet textbook
- An excellent source of 'real' business web tactics
- One of the two best Internet books I have ever read
- A useful guidebook, with lots of relevant case studies.
- A priceless tool
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Net Results: Web Marketing that Works
Cybernautics
Manufacturer: Hayden Books
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ASIN: 1568304145 |
Amazon.com
This textbook-style treatment of the subject offers a lot of useful advice for marketing on the Web now and in the future. The first section starts off by highlighting the six return-on-investment (ROI) models: brand building, direct marketing, online sales, customer support, market research, and content publishing and services. Using examples, Net Results shows how different tactics have helped various kinds of Web sites achieve their goals. The book provides guidelines on design and what information to include as well as tips on developing a domain brand.
Part 2 focuses on audience development, discussing how to use search engines, directories, and online communities to help customers find your Web site, plus innovative ways that helped develop brand identity for some companies. This section also details how public relations and Web advertising are vastly different for the Internet and explains why.
Each chapter ends with a list of Web resources that you can look up to see examples of successful Web sites. All of these resources are gathered and grouped by category in an index at the back of the book. --Cristina Vaamonde
Customer Reviews:
Dr. Lowe says, "I use it as a graduate Internet textbook.......1999-10-29
Net Results:Web Marketing that Works is the book I selected as the textbook for my graduate Internet Marketing class at San Francisco State University. It covers all aspects of marketing online. It is easy to read and understand. The information is comprehensive and on point. It has plenty of real world examples and resources for more information. Currently there is no viable textbook for the classroom because there is a lack of serious research on the internet. This book combines excellent Internet content and an easy to read style that makes it a joy to read. Kudo's to Rick Bruner for this excellent book. This is the third semester I have adopted it.
An excellent source of 'real' business web tactics.......1999-09-07
Many books about the internet are not very useful(can you say internet bull ! ) but this is one book that i am delighted to say is very useful. It provides real world examples and many case studies. Any internet professional that wants to do anything will benefit from this book. At Newdelhi.net we used some of these tactics and have had tremendous success since then.
One of the two best Internet books I have ever read.......1999-09-03
I have read just about every book about web site development and promotion that I could get my hands on -- and the ones I haven't read, I have skimmed at the bookstore. I would rate this as one of the top two. The advice is clear and eminently sensible. And from my experience, it has invariably been right! Mr. Bruner, in my opinion, knows exactly what he is talking about.
A useful guidebook, with lots of relevant case studies........1999-08-23
"Net Results: Web Marketing That Works"
Review by Madanmohan Rao (madanr@planetasia.com) Bangalore, INDIA
One year after publishing, this book is still a useful read for Internet marketers and Web strategists. If you are looking for solid practical advice from a Web solutions company that has actually made the Net work for business advantage, then this guide by USWeb and Rick Bruner is for you.
Nine chapters and an appendix cover a wide range of issues from Web return-on-investment and information architecture to online contest case studies and audience development.
Staying away from the "get-rich-quick" hype, the book urges online marketers to prepare for the long haul. "Successful marketing on the Internet requires nothing as much as persistence. Relationships, unlike bits and bytes, require careful seeding, diligent nurturing, and constant attention," the authors urge.
According to market research firm Jupiter Communications, Web sites fall into three categories: brochureware (static sites not much more than an online brochure), show-biz (infotainment sites geared towards brand building), and utilitarian (which provide great customer convenience).
For products about which there isn't a lot to elaborate, or which do not cost much - such as soap and breakfast cereals - banner ads and online sponsorships would be suitable forms of online marketing.
Some companies in this category have gone beyond this level (such as the Coke site where users discuss and trade novelty bottles, or the GirlSpace site developed by paper products company Kotex). Detergent company Tide has a useful online "stain detective," with stain-removal remedies for different kinds of fabric types and colours.
On the other hand, utilitarian sites offer Web surfers a genuine service, such as package tracking on the Federal Express site.
The Web offers businesses a return on investment in six key areas: brand building, direct marketing, online sales, customer support, market research, and online publishing.
The makers of Lexus cars reported more purchase inquiries and actual sales generated by online ads via the Pointcast "push" news service, targeted at users in Miami. Fragrance Counter claims it is making a profit selling perfume online. Tower Records reports that its site could become the biggest and most profitable sales outlet in its chain of music and video stores.
"Customer service on the Web has moved beyond nice-to-have to must-have," according to Carter Lusher, VP of Gartner Group's Customer Service and Support Strategies division. "It costs 10 times as much for a company to acquire new customers as it does to retain existing ones," he said. Hence the need to improve customer service by any means necessary, online and offline.
Asking all users to register at a site (to collect demographic information) may work for some sites (which offer high-quality content, such as the Wall Street Journal), but it may turn away too many users.
Sites using pattern recognition and collaborative filtering software for personalisation services include Amazon.com and MovieFinder.com. Database-driven sites are well-suited for online customisation, such as TV Guide's site which allows for TV listings customisable by zipcodes or day of the week.
The Web is particularly useful for real-time marketing of short-lived offers, such as auctions of discounted tickets (used by airlines for flights that have not been sold out).
"The Web is infinitely measurable. Every Web marketer should be poring over their logs to see what's working and what's not," the authors advise.
Marketers should also be searching for links from other related sites (other than search engines), such as specialty hubs, or "uber-links" (prize links which perform better than most others).
In terms of innovative marketing, marketers can try sweepstakes, treasure hunts, trivia quizzes, interactive mysteries, writing, recipes, and photo contests. Yahoo conducted a spectacular "Find the Y" contest, featuring its site without the famous "Y" - but with cartoon character Dilbert.
Yoyodyne conducted a "Get Rich Click" sweepstakes, where users had to browse through sponsor sites to find the contest logo and win prizes. Amazon.com conducted an interactive writing contest with Pulitzer Prize-winning author John Updike.
Marketers should also consider offline promotion schemes. For instance, USWeb helped "Star Trek" promotion by enlisting the support of cybercafes. A company called Zapworks promotes sites through mousepads distributed at cybercafes.
Public relations activities for corporate marketing are also being done online, by companies like PRNewswire and Businesswire. According to a 1996 MediaSource survey of more than 600 magazine and newspaper business editors, press releases accounted for 14 per cent of stories, while journalists generated 59 per cent based on their own sources.
An emerging trend is commission-based rates for transactions resulting from clickthroughs, as in Amazon.com's affiliates program. In this case, Amazon.com's banner ads contribute to brand recognition even if it does not lead to an actual sale.
Companies like PointCast, with a subscriber base of over 2 million users, also use interstitial ads. LinkExchange offers segmented targeting to over 10% of all sites on the Web (especially hobbyist sites), and shows more than five million ads a day.
Many of the tips outlined in the book are showcased in three case studies drawn from USWeb clients: Macromedia, Netiva and Women's Wire.
Intranet-application company Netiva chose to go with USWeb's recommendation of a compact quick-loading page, whose next level opened up a wide range of product information.
The Women's Wire site (www.women.com) approached USWeb for drawing traffic to its Stock Quotes and Fashion Wire features, via "grassroots" promotion on smaller sites and mailing lists. Macromedia turned to USWeb for promoting the launch of its Dreamweaver product.
Upcoming trends and challenges include the rapid pace of technological innovation and issues like online privacy.
"WebTV is going to be a hue force on the Web in the near future," according to George Lawson, creative director at USWeb. But it poses tremendous design constraints, due to colours vibrating on the TV screen.
In sum, this is a useful collection of tips, success stories, and reference information for online marketers. An online companion to the book would have been a welcome addition and could have helped extend the shelf-life of the book.
A priceless tool.......1999-08-18
This book is the bible of the internet marketer! It provides the reader with million-dollar tips and hundreds of priceless ressources, directly accessible through the net. I have only applied the very first step described in the book, and already the site I am marketing is being featured in online magazines, and audience is increasing dramatically! And this is my first online promotion effort to date!
Books:
- Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond
- America's Cheapest Family Gets You Right on the Money: Your Guide to Living Better, Spending Less, and Cashing in on Your Dreams
- Asset Protection : Concepts and Strategies for Protecting Your Wealth
- Beyond Initial Response: Using the National Incident Management System's Incident Command System
- Business Law Today, Standard Edition: Text and Summarized Cases--E-Commerce, Legal, Ethical and International Environment (with Online Research Guide)
- Business Process Change: A Manager's Guide to Improving, Redesigning, and Automating Processes (The Morgan Kaufmann Series in Data Management Systems)
- Capital Market Revolution: The Future of Markets in an Online World
- CLARK SMART REAL ESTATE: THE ULTIMATE GUIDE TO BUYING AND SELLING REAL ESTATE
- Cold Calling Techniques: (That Really Work!) (Cold Calling Techniques)
- Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Books Index
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