Book Description
A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management.
A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks.
For anyone interested in the field of marketing—and its relationship with the consumer.
Customer Reviews:
Excellent condition - textbook with library binding.......2005-09-18
The book arrived swiftly and in excellent condition. I did not know what to expect for the library binding, but I have been very happy so far. It is a plain hardcover with a piece (color) of the original softcover professionally glued to the front. The content is exactly as it should be. Much better durability and great quality. Smooth transaction process, no snags and no problems.
It's good, but the discribution of it should be more specific.......2005-09-06
Actually, it's an international version.
Therefore,the saler should mark this on his or her remarks.
A Framework for Marketing Management, Second Edition.......2005-07-07
I ordered this book over 1 month ago - I have NOT received it yet. I am wondering what happened.
Great!.......2005-07-07
As always, College Books Direct delivered quickly, with no problems. Keep up the good work! You will continue to have my business.
-J
A very good marketing book..........2004-03-20
This is a very good book for those that don't have a marketing background. It is relatively short and concise, which made it a quick read. I has most of what is in the larger book (the reference style book), but really does a good job of condensing the material. This is one that I will keep, as it acts like an 800 page reference book, just smaller.
Customer Reviews:
Saved me when I needed it FAST!.......2007-09-20
I needed 27 copies for a class that was started in a week ... Amazon saved me!!!
Not at all useful.......2007-02-07
The collection isn't of notes or recaps of Kottler's book. It's a glossary. I don't recall learning anything significant readuing a dictionary. At least a dictionary is alphabetized.
I purchased this product because the Kottler book was on back order. I would not use this line again without having first phyiscally reveiwed the contents to see if it could provide information that would resonate.
not a helpful book.......2007-02-07
This book doesnt help, its just keywords and blank papers. I wouldn't buy it again.
New Marketing Concepts from Classical Texts.......2006-07-31
Kotler, a symbolic guru of marketing, has brought a new offering of "Framework for Marketing Management" since years' serial publication of classic texts in marketing management.
Some new issuse has been included in this edition in depth.
Book Description
In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day designed to increase the value of a company by making managerial decisions that will grow the value of the customer base. The goal is to build long-term relationships with customers and generate increased customer loyalty and higher margins. In Managing Customer Relationships, Don Peppers and Martha Rogers, credited with founding the customer-relationship revolution in 1993 when they invented the term "one-to-one marketing," provide the definitive overview of what it takes to keep customers coming back for years to come.
Presenting a comprehensive framework for customer relationship management, Managing Customer Relationships provides CEOs, CFOs, CIOs, CMOs, privacy officers , human resources managers, marketing executives, sales teams, distribution managers, professors, and students with a logical overview of the background, the methodology, and the particulars of managing customer relationships for competitive advantage. Here, renowned customer relationship management pioneers Peppers and Rogers incorporate many of the principles of individualized customer relationships that they are best known for, including a complete overview of the background and history of the subject, relationship theory, IDIC (Identify-Differentiate-Interact-Customize) methodology, metrics, data management, customer management, company organization, channel issues, and the store of the future.
One of the first books designed to develop an understanding of the pedagogy of managing customer relationships, with an emphasis on customer strategies and building customer value, Managing Customer Relationships features:
Pioneering theories and principles of individualized customer relationships
An overview of relationship theory
Contributions from such revolutionary leaders as Philip Kotler, Esther Dyson, Geoffrey Moore, and Seth Godin
Guidelines for identifying customers and differentiating them by value and need
Tips for using the tools of interactivity and customization to build learning relationships
Coverage of the importance of privacy and customer feedback
Advice for measuring the success of customer-based initiatives
The future and evolution of retailing
An appendix that examines the qualities needed in a firm’s customer relationship leaders, and that provides fundamental tools for embarking on a career in managing customer relationships or helping a company use customer value as the basis for executive decisions
The techniques in Managing Customer Relationships can help any company sharpen its competitive advantage.
Download Description
In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day designed to increase the value of a company by making managerial decisions that will grow the value of the customer base. The goal is to build long-term relationships with customers and generate increased customer loyalty and higher margins. In Managing Customer Relationships, Don Peppers and Martha Rogers, credited with founding the customer-relationship revolution in 1993 when they invented the term "one-to-one marketing," provide the definitive overview of what it takes to keep customers coming back for years to come.
Presenting a comprehensive framework for customer relationship management, Managing Customer Relationships provides CEOs, CFOs, CIOs, CMOs, privacy officers , human resources managers, marketing executives, sales teams, distribution managers, professors, and students with a logical overview of the background, the methodology, and the particulars of managing customer relationships for competitive advantage. Here, renowned customer relationship management pioneers Peppers and Rogers incorporate many of the principles of individualized customer relationships that they are best known for, including a complete overview of the background and history of the subject, relationship theory, IDIC (Identify-Differentiate-Interact-Customize) methodology, metrics, data management, customer management, company organization, channel issues, and the store of the future.
One of the first books designed to develop an understanding of the pedagogy of managing customer relationships, with an emphasis on customer strategies and building customer value, Managing Customer Relationships features:
Pioneering theor
Customer Reviews:
CS BOOK.......2005-08-09
Solid book on CS- long read!
Many good points-
Wish there was a cliff notes version
The book that was missing.......2004-09-08
This book fills in the empty space of academic books in CRM. Most of the publications and articles I've read deal with research on the subject and companies selling their programs. In this book Peppers and Rogers compiled a comprehensive text with theory, research and contributions from other authors that are a valuable tool for the under and graduate level.
Highly Recommended!.......2004-08-06
This very extensive text on customer relationship management leaves nothing unsaid or unexplained. Authors and editors Don Peppers and Martha Rogers tackle the subject with admirable organization, clarity and depth. They define every important term and do not lose the reader in marketing jargon - a rare virtue in a book about marketing. The text, including contributions from other well-known experts in the field, propounds a well-developed theory of customer relationship management (CRM) and sets out numerous examples to illustrate, explain and clarify the theory. Useful as a handbook, textbook or reference manual, the book covers - among many other core subjects - customer identification and differentiation, customer feedback, an analysis of retailing and basic tools for CRM. We highly recommend this book to service-oriented managers and executives. To form profitable relationships with your customers, first get friendly with Peppers and Rogers.
Taking One-to-One marketing to the CEO's agenda.......2004-07-28
Having just finalised an e-business thesis on Online Personalization, I must say that this book is an impressive source on the strategic level for what is synonymously called CRM, One-to-One marketing, relationship marketing, etc.
What I like about Peppers & Rogers is that they don't pretend to be the only ones to have seen this shift in customer-focused organizations (although they were first-movers in US by coining the term One-to-One in 1993). Peppers & Rogers accept readily that many other people have interesting perspectives to add. Thus, this book includes many contributions from marketing wizards like Philip Kotler, Seth Godin, Bruce Kasanoff, and Patricia Seybold.
The book is the sixth from the authors. If you have read some of the previous publications, you'll already be familiar with their core concepts like the IDIC-model (Identify-Differentiate-Interact-Customize), as well as Learning Relationships and customer Lifetime Value.
I believe that Peppers & Rogers' most important contribution is to change a company's focus from customer acquisition to customer retention. That is: Stop spending all you money getting new customers and start spending more on keeping and growing existing customers. This is where the learning relationships come in. The basic idea of Managing Customer Relationships, the authors concisely describe in plain English:
The Learning Relationships work like this: If you're my customer and I get you to talk to me, and I remember what you tell me, then I get smarter and smarter about you. I know something about you my competitors don't know. So I can do things for you my competitors can't do, because they don't know you as well as I do. Before long, you can get something from me you can't get anywhere else, for any price. At the very least, you'd have to start all over somewhere else, but starting over is more costly than staying with me.
Being a Dane, I'm proud to see the reference made on page 172 that the relationship theory can be traced back to the Scandinavian School of Relationships Management (e.g. Gronroos and Gummeson). Back in the 1980's, both were required reading in Scandinavian business schools. They often researched service firms and B2B-networks and based on this knowledge, they emphasised the contents and types of the business relationships and the required strategies to make these relationships work. It wasn't until the 1990's that CRM-initiatives took off in the United States - and usually they have been very technology-driven. Today, we all accept that you need both the relationship mindset and the technology-enabler. So the two approaches may ultimately achieve the same goals.
Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business
Don and Martha Do It Again!.......2004-05-25
Another stellar effort by the pioneers of one-to-one. This book tackles CRM on several different fronts, and includes thoughtful pieces from a range of expert contributors. The book features both tactics and theory, including a helpful history on the emergence of CRM as a major business philosophy and some of the original research behind relationship theory. A hefty reference, and a useful one!
Book Description
Global M & A activity continues at a blistering pace. However, a recent study of Fortune 500 executives found that postmerger integration issuessuch as culture clashes, style, ego, and change managementare the most common pitfalls that can derail otherwise successful mergers or acquisitions. M & A Integration meets that trend head-on, providing a practical framework for integrating acquisitions while helping managers direct each step in the volatile postmerger integration process.
Customer Reviews:
M&A Integration : A Framework for Executives and Managers.......2007-08-11
Well written ... a valuable tool for a CEO considering a Merger or Acquisition ... the "cultural integration" is very well done.
A helpful place to start with an important theme.......2003-02-26
Participating as a senior manager in my first large merger (Prudential/Wachovia), I found this book a helpful guide. It is a bit of a primer, so it will probably not appeal to old M&A hands; however, any MBA can tell you about discounted cash flow analysis, but few CEOs have mastered the art and science of integration, which is the focus of this book.
The glamor is in the deal making: late nights with the lawyers and bankers. But most (most!) mergers fail to yield their expected value because the unglamorous job of integration is largely ignored during the deal and often mishandled afterwards.
Schweiger's theme is that integration is paramount to ultimate success and it must begin at or before valuation and due diligence, and it must be integrally woven into every step and every process.
The book is readable, logically organized and helpful.
Clothing the Emperor.......2003-02-24
As David Schweiger is the first to admit, M&A activity often turns out to be a source of value only to shareholders in the acquired company. In other words, it is much easier to put a value on potential synergies, increased market share and cost-savings than it is to capture any of these items. This book, written with both pragmatic bottom-line sense as well as compassion for the millions of employees affected by M&As each year, offers an extremely practical guide to capturing that elusive value. M&A can be a bad case of the Emperor having no clothes - a strategy based upon benefits that simply won't ever materialise, something the individual memebers of the crowd may be able to see perfectly well but which they would never dare to admit. Here is an alternative to the cynicism that often accompanies M&A; following Schweiger's methodology might just end with the Emperor being more than halfway decent... There is also an excellent guide to personal survival in an uncertain corporate world. Every manager should have a copy.
Book Description
Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, Rayport and Jaworski have written what leaders in the New Economy are calling the standard in e-commerce strategy formulation.
e-Commerce presents managers and strategists with road-tested frameworks for competing in the New Economy. This presentation is organized to facilitate the decision-making process for formulating e-commerce enterprise strategy. The text progresses from framing market opportunities to a discussion of New Economy business models, customer interfaces, and communication and branding issues through to implementation, evaluation, and valuation of the online enterprise.
The textbook and companion casebook, E-Commerce and Cases in E-Commerce, are the first volumes produced for the McGraw-Hill/MarketspaceU learning series on e-commerce. McGraw-Hill/MarketspaceU have formed an alliance to develop and deliver exceptional higher education teaching materials on the latest business practices and theories by leading thinkers in the field of e-commerce. McGraw-Hill/MarketspaceU aim to equip present and future executives, managers, and strategists in becoming successful creators of value in the new economy. To accomplish this goal the alliance offers a multi-media suite of cutting-edge tools to help navigate the world of e-commerce. These tools include E-Commerce and Cases in E-Commerce, MarketspaceU.com, the McGraw-Hill Online Learning Center (OLC), and the McGraw-Hill E-Business Power Web.
MarketspaceU is part of Marketspace, a Monitor Group company. Monitor Group is a family of professional services firms linked by shared ownership, management philosophy and assets. Monitor’s roots can be traced back to the Harvard Business School – where a number of its founders studied and taught in the 1980s. Marketspace was founded in 1998. Jeffrey Rayport and Bernie Jaworski (two of its founders) are the principal authors of the first books produced by the McGraw-Hill/MarketspaceU alliance.
e-Commerce has already received early critical acclaim from academic and Internet business leaders:
“Rayport and Jaworski have defined the ‘space’. e-Commerce is a primary weapon in the e-business frontier. Do not let your competitors read this book--buy every copy…” Jeff Taylor, Founder and CEO, Monster.com
“Finally someone has put it all together! These leading thinkers have put in one place a brilliant and comprehensive framework for thinking through, planning, teaching and managing e-Business. And – beyond that – this book is a portal to a stream of the most complete set of online, video, and other resources for e-Business learning to date. Great insights. Powerful tools.” Ralph Oliva, Executive Director of the Institute for the Study of Business Markets and Professor of Marketing, Pennsylvania State University
“e-Commerce is the first textbook to show how firms gain competitive advantage in the New Economy. The authors introduce a number of new and innovative concepts, frameworks, and tools that benefit both students and managers. This book is destined to become the standard New Economy text in leading MBA programs.” John Quelch, Dean, London Business School
“This is a wonderfully designed pedagogical device. The chapters build foundationally, so as to empower the student to deal with unique New Economy concepts, like the DCF approach to valuation etc., towards the end. The chapters are filled with case vignettes, viewpoints, and thought bytes that draws the self-selected reader in, and engages them in a sophisticated debate regarding the Internet economy. The highlight of the book, for me, was the way linkages were provided to existing management concepts. Thus the reader is not left wondering what the connection to the old paradigm is, in fact the reader gets a working dose of those ideas in the book chapters. This makes the book a stand-alone, comprehensive text with a cutting-edge tone and content.” Kastori Rangan, Eliot I. Snider and Family Professor of Business Administration Harvard Business School
Customer Reviews:
Obscure and too expensive.......2002-12-27
As a professor of ecommerce I think that the authors have unnecesarily obscured a subject that deserves a better prose and a more logical thread of reasoning.Theirs is a text written for other academicians and contributors to the HBR, not for students, unless they are candidates to a very high academic degree. ...
Much more than eCommerce.......2001-08-16
This book is about much more than eCommerce. It is the handbook for doing business in the "New Economy". I have taught ecommerce courses in several universities and am familair with most of the titles avialable on this subject: none of them even come close. Read and study this book now before the competiton does.
The Bible of E-Commerce Strategy.......2000-12-22
Comprehensive and clear. A must read for anyone serious about winning in the E-Commerce space.
Average customer rating:
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Cases in E-Commerce
Jeffrey F. Rayport ,
Bernard J. Jaworski , and
Jeffrey Rayport
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover
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ASIN: 0072500956 |
Book Description
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
Book Description
Managers constantly face uncertainty as they attempt to make decisions in a complex and competitive environment. In Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Conor Vibert gives the research professional a complete and reliable framework for collecting and analyzing information that will give managers confidence in any situation. Competitive Intelligence uniquely introduces the study of organizational theory and strategy into the competitive intelligence process to improve the effectiveness of competitive intelligence programs. Using Vibert's research missions, Internet search and analysis tools, and the analytical framework, researchers will have all they need to run an effective knowledge management program in an organization.
Customer Reviews:
Excellent Competitive Intelligence Insights.......2005-11-16
The bad news is that many imaginative competitive intelligence techniques - those worthy of the movies and TV - are illegal or unethical. The good news is that you don't need to violate laws or ethics to gather proprietary, sensitive information about your competitors. This book offers a somewhat scholarly but decidedly useful set of tips, tools and techniques. These resources belong in the arsenal of any competitive intelligence officer, or any businessperson - from a marketing researcher to a salesperson - who is interested in using the Web to learn what the competition could be doing. At a minimum, We highly recommend reading this to learn about all you can easily, legally discover on the Web. It may open your eyes to the value of information and the need to protect your data. Of course, the Web changes quickly and some of the specific listings about search engines and techniques may be out of date already - but the general thrust of competitive intelligence is unlikely to change.
Average customer rating:
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Marketing Communications: Frameworks, Theories and Applications
Chris Fill
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Textbook Binding
General
| Business & Investing
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Management & Leadership
| Business & Investing
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| Business Ethics
| Consolidation & Merger
| Decision-Making & Problem Solving
| Distribution & Warehouse Management
| Industrial
| Information Management
| Leadership
| Management
| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
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| Production & Operations
| Project Management
| Quality Control
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| Strategy & Competition
| Systems & Planning
| Systems Analysis
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| Total Quality Management
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ASIN: 0131509624 |
Book Description
Written by one of the top professors at Northwestern's Kellogg School of Management, this book offers a systematic and up-to-date perspective on the key frameworks and concepts commonly used in marketing analysis. This book is an essential reference guide for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, for marketers interested in mastering their strategic analysis skills, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.
Customer Reviews:
A very crisp and powerful marketing reference guide.......2005-10-07
"Essential Marketing Frameworks and Concepts" is providing the key marketing frameworks and concepts necessary for marketing analysis in a very clear and structured way. I believe, this book is a must-have for the libraries of managers, management consultants, and marketers.
Book Description
Written by one of the top professors at Northwestern University's renowned Kellogg School of Management, this book offers a systematic and up-to-date perspective on the key concepts and frameworks commonly used in marketing analysis. This book is an essential reference guide for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.
Books:
- Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond
- Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond
- America's Cheapest Family Gets You Right on the Money: Your Guide to Living Better, Spending Less, and Cashing in on Your Dreams
- Asset Protection : Concepts and Strategies for Protecting Your Wealth
- Beyond Initial Response: Using the National Incident Management System's Incident Command System
- Business Law Today, Standard Edition: Text and Summarized Cases--E-Commerce, Legal, Ethical and International Environment (with Online Research Guide)
- Business Process Change: A Manager's Guide to Improving, Redesigning, and Automating Processes (The Morgan Kaufmann Series in Data Management Systems)
- Capital Market Revolution: The Future of Markets in an Online World
- CLARK SMART REAL ESTATE: THE ULTIMATE GUIDE TO BUYING AND SELLING REAL ESTATE
- Cold Calling Techniques: (That Really Work!) (Cold Calling Techniques)
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