Book Description
The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
Customer Reviews:
Best for beginners in Product Management.......2007-05-19
This is a very good book if you are new to product management or are making a career switch from a non-managerial career to product management. If you have managed one or two product life cyles in the past, you are less likely to benefit from it.
A significant portion of this book is devoted to general management, but in the product management context. Nonetheless, the book is very well organized and systematic. It develops concepts in detail and offers a wealth of information, that you would otherwise have to pay a lot more to collect from other sources. I would highly recommend it to all beginners in this discipline. Experienced individuals may use it as an occassional reference.
Beginners Guide to Product Management.......2005-08-02
This and the handbook are very similar, you need only one. This is a difficult topic to cover when you are not sure of the depth of background of the reader. Does the reader have knowledge of marketing or not. To this point it appears in many places the book assumes you do not, so any general marketing text could be a better source.
Book Description
Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.
This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.
There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.
CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start.
--Seth Godin, author of Purple Cow
For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it.
--Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big
Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line.
--Bob Bly, author of The White Paper Handbook
With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour.
--Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will.
--John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business.
--Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
Customer Reviews:
Small Business Must Have for your Tool Box.......2007-08-31
I can't say enough good things about this extremely useful tool. Duct Tape Marketing (or as Brian Small and I refer to it as "DTM") breaks the paradigm of what most small business owners "think" marketing is all about.
I've consulting small businesses in the way of marketing for years as well as worked to keep my own business(es) on track with marketing. Now it's as though I've taken a good tool in my toolbox and turned it into a hyper-drive power tool.
If you're thinking about starting a small business or have a well established small business then this book will make any time you spend on marketing much more effective.
This book was recommended to me by my friend and business com padre by Brian Small (www.briansmall.com) and in the last month I've recommended to many other small business owners. If you don't take time to work "on" your business then you're going to fall short of your potential. Make it a priority to read this book in a 4 week period.
Kyle Dreier
A Good Book on Marketing and Worth the Price.......2007-08-06
Although this book is not in my top ten of marketing books, it is still a good book with some useful ideas. There are many keys to successful marketing. Unfortunately, if one or more keys is missing, the total marketing effort can be wasted.
This book covers many of the keys. I wish it showed better how the pieces fit together to make a complete sale, but it does a good job on the keys it does cover. If you are a small business owner, read the book and use the ideas. You will see positive results.
One of the best books on marketing that a small business owner can read.......2007-08-03
To say "Duct Tape Marketing" is a great book is an understatement. As an entrepreneur who has founded two small companies, I found John Jantsch's approach to help customers to know, like and trust you more to be intuitive, yet very powerful.
He got my undivided attention from the point he proposed having you first identify your ideal clients (as early as in page 5) and asking you to fire about 20 percent of your past customers, if they no longer fit into the picture of your current business. Now THAT makes sense and it is SO powerful: I could recall the occasions when I was spending time pursuing projects that were not a good fit for the goals of our company, but we still pursued them ("Hey! It's business!"). Since I read that section, I've felt more comfortable not pursuing distracting projects.
He then proceeds to walk you through the discovery and delivery of your marketing message in a way that speaks to the heart of those ideal customers you identified early on. The rest of the book is packed with tactics to get that message in front of your target audience and help them contact you and refer you.
These easily are the best 300 pages I have read since I became a small business.
Love it!.......2007-07-23
This book has WONDERFUL, thorough advice for the small business. It really gets the creative juices flowing. I highly recommend this book.
Want More Customers? Then Read This Book!.......2007-07-17
Regardless of what you already know about marketing a small to mid-size business, this book is for you. It's a powerful tool that focuses on your specific marketing needs and your specific capabilites. John Jantsch doesn't merely tell you what to do, he explains how and why to do it. The information is clear, concise, and surprisingly thorough. John covers a broad spectrum of important marketing issues, starting from the basics of defining your customer, to a well-written summary about the power and value of effective Internet marketing. If you're smart, you'll read this book and then keep it handy as an ongoing reference tool.
Book Description
Compensating the Sales Force is a uniquely jargon-free, how-to guide to all major sales compensation concepts and formulas. Using real-world examples, guru David J. Cichelli:
- Helps readers select the right compensation strategy for their firm
- Provides step-by-step guidance to implementing various approaches
- Simplifies the mathematical formulas that are a thorn in most manager's side
Download Description
Compensating the Sales Force is a uniquely jargon-free, how-to guide to all major sales compensation concepts and formulas.
Customer Reviews:
Nothing new.......2004-08-11
Very basic, beginning book to sales for compensation. Might be more appropriately entitled, "Sales comp for dummies". If you already know anything at all about sales comp, it's really not for you.
Worthless in the real world**(see edited section of review).......2004-01-01
I now understand why large corporations are confused. This book has many pages of verbiage with even more useless graphs. Perhaps corporate vice presidents who need to justify their existence can wave this book around and generate reams of computer reports to wade through while their corporate bosses walk down the halls, but as far as creating a practical working program forget it. I would like to have my money back.
********
******** Hold the presses!
This guy David J. Cichelli just gave me a call! I will say one thing for him. He is sincere and extremely intelligent. After a warm friendly conversation he helped me with my plans. So I don't want my money back after all! In fact I definitely will be looking for him to write some industry specific books in the future. I truly wish him well.
The perfect how-to for sales incentive program designers.......2003-12-21
Keep this book among your collection of professional books. It's a no-nonsense guide that goes directly to the heart of how you design incentive programs for sales people in different jobs. David Cichelli describes, in detail, the finite number of formula mechanics used to pay incentives. He also describes when to use the mechanics, the math behind each formula, and popular variations of each mechanic. If you're looking for a book on the psychology of incentive programs, this isn't it. It is, however, a primer on specific sales incentive program types. Every HR or Comp Analyst should be familiar with these concepts - if not for your career, then for the sake of the people working in sales and the company's bottom line.
Book Description
Supported by more than one hundred candid interviews with top law partners across the United States, this best-selling law practice management book reveals how law firms can become marketing giants by learning a new conceptual foundation behind professional service marketing, advertising, and most importantly the secrets behind delivering great client service. This book promises to unlock revenue potential, bring marketing goals into focus and bolster confidence for law firms of all sizes.
Customer Reviews:
A Fresh Approach.......2006-11-03
I enjoyed this book. Dahut brings a fresh approach to have the reader think outside of the box when it comes to creating a differentiated new approach for the law firm, and the lawyer or lawyers within.
It's All About Service for Clients.......2006-11-02
This book is a must read for legal marketers, attorneys and those who provide marketing consulting services for law firms. If you take the time to not only read the book but also, seriously think about what the author is saying, and then incorporate those ideas into your the culture of your practice or the firm's practice, you will be rewarded.
Dahut's book is definitely not typical of the books one finds in the legal marketing area that tell you how and what to do. Rather he presents a powerful case that attorneys and law firms need to become client centered and to do so by changing their way of thinking to the perspective of the client. Further, Dahut believes that "... most of marketing is about providing superior service within the context of the client's specific needs and wants."
Attorneys and law firms need to become client centered and provide service that meets the client's needs. So, go buy a copy - read it -- then go implement it.
Not for the solo lawyer; not about marketing, except for the author.......2006-08-25
I was disappointed by this book. I am a solo litigation attorney, and I read the book to get ideas on marketing. It gave me some ideas. Perhaps the most valuable idea was to focus more on customer service; Dahut has an interesting discussion about exactly what that means and how we can do it better. By and large, however, this is a book by and for big firm attorneys. It is about big firm angst and how it can be combated by hiring experts such as Dahut to do extensive consulting work for your firm. Dahut does not acknowledge, and does not care, that most attorneys are solos or work in small firms, and that we have very different issues than agonizing over whether we have lost our soul by conforming too much to dead firm culture.
Strong ideas - useful and inspiring.......2006-06-26
This work is really true to its theme - it offers new perspectives on how to see business development and because of this new perspective, it makes the process very managable. I stongly recommend this book to anyone who is really serious about growing their practice.
An OK effort.......2006-03-20
the book was a quick read. after a few chapters, the message becomes repetitive.
Average customer rating:
- Balancing supply and demand
- Fairly comprehensive and EZ to understand
- Comprehensive and wonderfully written.
|
Master Scheduling: A Practical Guide to Competitive Manufacturing (Oliver Wight Manufacturing)
John F. Proud
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
 General
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Operations Research
| Management & Leadership
| Business & Investing
| Subjects
| Books
Production & Operations
| Management & Leadership
| Business & Investing
| Subjects
| Books
Quality Control
| Management & Leadership
| Business & Investing
| Subjects
| Books
Total Quality Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Distribution & Warehouse Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Marketing & Sales
| Business & Investing
| Subjects
| Books
| Advertising
| Consumer Behavior
| Customer Service
| Marketing
| Public Relations
| Sales & Selling
General
| Engineering
| Professional & Technical
| Subjects
| Books
General
| Industrial, Manufacturing & Operational Systems
| Engineering
| Professional & Technical
| Subjects
| Books
Manufacturing
| Industrial, Manufacturing & Operational Systems
| Engineering
| Professional & Technical
| Subjects
| Books
Production, Operation & Management
| Industrial, Manufacturing & Operational Systems
| Engineering
| Professional & Technical
| Subjects
| Books
General
| Engineering
| New & Used Textbooks
| Stores
| Books
General
| Business & Finance
| New & Used Textbooks
| Stores
| Books
Quantitative Business
| Business & Finance
| New & Used Textbooks
| Stores
| Books
All Deals
| Blowout Books
| Stores
| Books
Business & Investing
| Blowout Books
| Stores
| Books
All Amazon Upgrade
| Amazon Upgrade
| Stores
| Books
Business & Investing
| Amazon Upgrade
| Stores
| Books
Engineering
| Amazon Upgrade
| Stores
| Books
Professional & Technical
| Amazon Upgrade
| Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Professional
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
Sales & Operations Planning: The How-to Handbook, 2nd Edition
-
MANUFACTURING PLANNING AND CONTROL SYSTEMS FOR SUPPLY CHAIN MANAGEMENT : The Definitive Guide for Professionals
-
Manufacturing Data Structures: Building Foundations for Excellence with Bills of Materials and Process Information
-
Orlicky's Material Requirements Planning
-
Master Scheduling in the 21st Century
ASIN: 0471243221 |
Book Description
Praise for the First Edition of MASTER SCHEDULING.
"Master scheduling, the complex integration of all management planning activities, is presented in John Prouds effective style. A tremendously broad undertaking, [this book] is sensitive to the need of the practitioner to know how and the executive to know why." - Richard Pugliese, Executive (Retired) Monitor Labs Systech, Xerox Corporation
"The master scheduling techniques explained in this book form the best approach for cost effectively replacing the communication links that are often lost in the current environment of reduced people resources. Master Scheduling is the single best resource for these business solutions." - Michael L. Bales, consultant with Oliver Wight Americas; former vice president, manufacturing, G&W Electric
"Provides both education for the uninitiated and practical reference material for the practitioner. It is a valuable resource for any enterprise." - Tim Ewen, Vice President Supply Chain Management, Applied Magnetics Corporation
"John Proud helps the reader to understand the application of master scheduling principles and describes what works in great detail. Master Scheduling will become the text for any course on master scheduling and the standard resource for all manufacturing companies. . . ." - Richard C. Ling, President Richard C. Ling, Inc.
In todays competitive, fast-paced world of manufacturing, every aspect of a companys operation must be highly responsive to a customers needs. Master scheduling, when used in conjunction with Enterprise Resource Planning, is an essential planning tool that helps manufacturing companies synchronize their production with actual market demand.
In this expanded and updated Second Edition of the definitive book on the subject, John F. Proud shows companies how to create and maintain valid and realistic master schedules. Anyone involved in designing and maintaining a companys master schedule will find a wealth of practical, proven advice in Master Scheduling. From sales and marketing to manufacturing, materials management, and engineering, Proud includes important advice for integrating all areas of a company within the framework of an effective master schedule.
In every chapter of this edition, Proud introduces important new material to ensure complete and up-to-date coverage of this constantly evolving field. Two entirely new chapters covering the process industry and manufacturing at multiple sites-domestically and internationally-have been added.
The new chapter covering the process industry identifies where the master scheduling mechanics and management issues are similar to intermittent manufacturing, as well as different. The supply management chapter deals with managing an enterprises internal supply chain. Numerous short case studies are also included to illustrate important topics.
Packed with helpful checklists, examples, and illustrations, Master Scheduling delivers easy-to-follow guidelines for implementing and managing a world- class master schedule. Proud shows managers how to avoid the most common problems while consistently maximizing the accuracy and performance of the master schedule.
Customer Reviews:
Balancing supply and demand.......2005-05-25
Questions for the executive team that merit concern: What about inventory? If a plant is schedule to build a 100 unit but 140 appear will there be enough inventory to satisify the unexpected demand? In the reverse, when demand fails should the plant continue building inventory? What are the alternatives existing on the manufacturing floor? When orders fail to appear workers and equipment are idle unless alternative work is found. When demand exceeds supply, can more supply be created through overtime or outsourcing? How are customers affected? "When actual demand is underestimated, management becomes the traffic cop, directing the company's limited output to certain customers and withholding it from others."
"Knowing that forecasts will never match actual demand, except on rare occassion, master schedulers understand that they must be flexible in shifting capacity and materials from one period to another. They must know which customer will allow a delivery split over two or more periods. "A valid master plan is one in which the material due dates equal the material need dates, and the planned capacity equals the required capacity."
Manufacturing Production Scheduling is balancing Demand (Sales Forecasts, Customer Orders, Branch Warehouses, Interplant orders, and Custom/Special Orders) with Supply (Inventory,Equipment, Labor, Facilities, Time, and Money). When a company has more demand for it product it can 1. Increase the supply of the product by getting more material and resources 2. Decrease the demand by turning away or rescheduling some of the demand. Likewise, if there is more supply of the product than demand the company has two choices: 1. Increase demand by energizing the sales force, run a promotion, or discount price. 2. Decrease the supply of the product or material/capacity needed to produce it by cutting back production, people, and equipment.
The supply side can have a shock absorber. Inventory is a shock absorber. Another type of supply shock absorber is flexibility in the manufacturing chain which allows the company to alter plant floor activity to satifisy demand flunctations with severe disruptions.
The demand side can have a shock absorber. Flexiblity can extend to sales and marketing through promotions and discounts. The customer can be swayed to cooperate with the demand and supply balance through sales and discount or sales inducements.
A company must decide which side of the demand and supply balance to focus on: "sell the products manufacturing makes" or "build the products that sales sells." Once decided the company moves to the task of balancing product supply through demand management, sales and operation planning, supply management, and master scheduling.
Capacity planning addresses the question: "Do we or will we have enough equipment, enough people, enough materials, and enough time to meet the sales and operations plans as currently written?"
Demand managment manages all demands for the product and ensures the master scheduler is aware of them. It encompasses the activities of forecasting, order entry, order promising, branch warehouse requirements, interplant orders, and service part requirements.
Supply management manages replenishment quantities created in response to anticipated or firm demands for the product. It encompasses supply planning in pre-sales and operations planning, rationing out the production plan to the manufacturing facility, coordinating finished goods inventory, manage production to satisify customer demand, establishing competitive lead times, and counseling with plant master schedules.
Fairly comprehensive and EZ to understand.......2001-03-24
One of few 600-pages book that is easy to understand, and a "pleasure" to read. The book is well organized, and fairly comprehensive. I was a novice in manufacturing concepts and this book helped me gain significant understanding of manufacturing planning concepts. The only subject that is lacking is a brief chapter on modern supply chain planning software packages that have become essential tools these days. The book is very expensive, but IMHO it's worth every penny if you're trying to learn about the subject.
Comprehensive and wonderfully written........1998-09-18
John F. Proud has given us the definitive text on master scheduling. He has turned what should be a dry subject into 500+ pages that are thorough, enlightening, and suprisingly readable.
Contents include the mechanics of master scheduling, managing the MPS in various manufacturing environments (make-to-stock, make-to-order, etc.), planning bills, finishing schedules, capacity planning, demand management, and system implementation. Key points are punctuated by a running fictional account of master scheduling in action -- with all the personalities and politics that bear on this essential task.
Proud presents the vast material in a logical and entertaining manner. Detailed computational examples are provided for many of the situations a master scheduler will face. Proud is not afraid to depart from standard APICS language or teachings when appropriate -- but he does clearly identify when he has done so. Perhaps most significant is his exceptional grasp of the human relations and management issues involved. He shows that master scheduling is more than just crunching numbers.
Highly recommended as preparation for the APICS Master Planning exam.
Average customer rating:
|
Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less
Jane Maas
Manufacturer: St. Martin's Griffin
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Writing Skills
| Writing
| Reference
| Subjects
| Books
Similar Items:
-
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
-
Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd Edition
-
The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets (Small Business Series)
-
Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
-
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter)
ASIN: 0312077319 |
Book Description
Everything you need to know to create Better Brochures, Catalogs and Mailing PiecesThe most important decision: positioning and strategyThe fifteen magic rules for better brochuresThe layman's guide to better layoutsTen ways to save money on productionHotel brochures-fifteen secrets that fill roomsHow to attract more touristsPromoting theme parks and attractionsWhat works best in college literatureBrochures to gain members, to advocate, to persuade, to sellHow to do more effective fund-raising literatureCatalogs that sell more-and cost lessHow to make mailings more profitable
Customer Reviews:
Practical Advice.......2001-09-10
This is the best little book on the topic. It gives no-nonsense tips and techniques to follow for better reading, better SELLING, brochures and other marketing pieces. Plus it shows lots of examples, so you really understand the points the author is making. If you're a beginner at doing a direct mailer, this is a must read that will give you confidence to do your task. If you're an old pro, this book will bring you back down to earth to make sure you're covering all the basics of effective marketing writing and design. I give seminars across the country on this topic, and when people ask me what's the best book on writing a good brochure, this is THE ONE that I recommend.
Book Description
* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today
Average customer rating:
|
Distribution: A Practical Guide to Planning and Operation
Brian Marchant
Manufacturer: Kogan Page
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Distribution & Warehouse Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Marketing & Sales
| Business & Investing
| Subjects
| Books
| Advertising
| Consumer Behavior
| Customer Service
| Marketing
| Public Relations
| Sales & Selling
ASIN: 0749418974 |
Average customer rating:
|
The Gas Seller's Companion: A Practical Guide to Gas Contracts
William D. Watson
Manufacturer: Pennwell Books
ProductGroup: Book
Binding: Hardcover
Marketing & Sales
| Business & Investing
| Subjects
| Books
| Advertising
| Consumer Behavior
| Customer Service
| Marketing
| Public Relations
| Sales & Selling
Oil & Energy
| Industries & Professions
| Business & Investing
| Subjects
| Books
Civil Procedure
| Procedures & Litigation
| Law
| Subjects
| Books
Contracts
| Business
| Law
| Subjects
| Books
General
| Law
| Subjects
| Books
General
| Taxation
| Law
| Subjects
| Books
General
| Engineering
| Professional & Technical
| Subjects
| Books
Contracts
| Business
| Law
| Professional & Technical
| Subjects
| Books
Civil Procedure
| Procedures & Litigation
| Law
| Professional & Technical
| Subjects
| Books
ASIN: 0878143823 |
Average customer rating:
|
How to Manage a Sales Team: A Practical Guide to Sales Leadership
John Humphries
Manufacturer: Trans-Atlantic Publications
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Management
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
ASIN: 1857030796 |
Books:
- The SPIN Selling Fieldbook
- The Tipping Point: How Little Things Can Make a Big Difference
- The Truth About the Drug Companies: How They Deceive Us and What to Do About It
- The Ultimate Question: Driving Good Profits and True Growth
- The Wisdom of Crowds
- Total Customer Satisfaction: A Comprehensive Approach for Health Care Providers
- Truth, Lies and Advertising : The Art of Account Planning
- Turning to One Another: Simple Conversations to Restore Hope to the Future
- Under the Radar: Talking to Today's Cynical Consumer
- What Clients Love: A Field Guide to Growing Your Business
Books Index
Books Home
Recommended Books
- Issues in Latino Education: Race, School Culture, and the Politics of Academic Success
- A Smart Girl's Guide to Money: How to Make It, Save It, And Spend It
- Revolution in the Head: The Beatles' Records and the Sixties
- Statistics for Business: Data Analysis and Modeling
- The Accelerated Learning Handbook: A Creative Guide to Designing and Delivering Faster, More Effecti
- A Shining Affliction: A Story of Harm and Healing in Psychotherapy
- Top 10 Seattle
- Financial Statement Analysis and Business Valuation for the Practical Lawyer, Second Edition
- The Big Bing: Black Holes of Time Management, Gaseous Executive Bodies, Exploding Careers, and Other
- Sensory Neurons: DIVERSITY, DEVELOPMENT, AND PLASTICITY
The Product Managers Handbook, 3E
Software Product Management Essentials
Product Strategy for High Technology Companies
Product Management (Mcgraw-Hill/Irwin Series in Marketing)
The PDMA Handbook of New Product Development, Second Edition
