Book Description
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of whats commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Customer Reviews:
Fabulos... indispensable para entender la nueva realidad de internet.......2007-10-08
Este es un libro estructural. Ayuda a comprender la forma en que trabaja la economia a la luz de los avances de internet.
Pero tambien es un placer leerlo, lenguaje claro, ejemplos relevantes. Un lujo.
Good article, stretched out to a padded book.......2007-09-26
This book started off as an article in Wired Magazine, and it was an excellent one. But Anderson must have decided to cash in, because the book doesn't add anything that wasn't covered in the article itself. It's not a complex concept.
Read the article on the Wired website. Then go spend your money on something from a tiny niche market.
One Trick Pony.......2007-09-09
This is one of those books that has one, keen insight and then takes one hundred + pages to say the same thing over and again. The keen point is indeed interesting. It just does not a complete book make. My $.02 !!
Good book for the startup entrepreneur in the 21-century .......2007-08-20
This is an insightful book into the today's world of retail business. Cool examples of how the Internet has leveled the playing field for many small businesses and artist.
Looking at it from the point of view of the producer and not the consumer or the retailer .......2007-08-16
I am not much of a business mind but I think I get the picture here. Instead of twenty percent of the product bringing in eighty percent of the revenue ninety- eight percent of the product is going to bring in all the revenue. Having so much available, and having ready access to it means sales no longer concentrate on a relatively few items. Freedom of choice abounds, niches multiply, Alvin Toffler is happy, future shock is no longer shocking, customization is here forever, and we all can have anything we want as long as we are able to pay for it.
Good. But I think of this in another way. Does this mean that 'value' also will not be centered as we ordinarily center it in the great works, the masterpeices, the few chosen ones? Does it mean our whole conception of valuing cultural goods will change, and a few big things will be less worshipped while many more appreciated? In other words will deTocqueville be happy here because 'equality' is in the saddle and mankind has many little good things, instead of the aristocracy only having a few?
And what does that mean for creators of culture? As a writer can I now happily post my unpublished writings with the thought that perhaps a few will read them, where before none did. In other words a moneyless long- tail is still a long- tail.
I don't know. But I do sense Anderson has hit on to a new truth here which will have all kinds of implications better business people than me will have to see.
Book Description
Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis focuses on the fundamental concepts that affect the use of specific techniques rather than the mathematical derivation of the technique.
Provides an overview of several techniques and approaches that are available to analysts today — e.g., data warehousing and data mining, neural networks and resampling/bootstrapping. Chapters are organized to provide
a practical, logical progression of the phases of analysis and to
group similar types of techniques applicable to most situations.
Customer Reviews:
Best general Multivariate stats book.......2007-06-07
This is without question THE BEST introduction to Multivariate Statistics book currently available. It is designed for the user of the techniques, not someone who wants to examine the math underlying the techniques. I have created a collection of the various editions of this book and I have all of them going from the 1st edition to the current one. Personally I really likely the 2nd and 3rd editions but the current one is also very good. Whether you are interested in Exploratory Factor Analysis, Multiple Regression Analysis, Discriminant Analysis [I think that there should have been more on classification analysis in this section], Logistic regression, multivariate analysis of variance, conjoint analysis, cluster analysis, multidimensional scaling, Confirmatory Factor Analysis or Structural Equation Modeling, this book provides a good broad overview as to how to use and interpret the techniques. The key terms for each technique are defined clearly technique by technique. Having taught faculty how to teach multivariate statistics this is the book that I chose to use. It is important to remember that it is BROAD overview and if you are going to do serious analyses that you'd likely want to get additional books about the specific technique or techniques that you are going to use.
Probably the best advanced stats book ever written...GOD bless the authors!.......2007-05-12
Over the course of my undergrad, grad, and post grad, I have read a variety of statistics books. Without a doubt, Hair's Multivariate Data Analysis is THE BEST book of them all. Here is a brief outline of the awesome features of the book:
1. The book itself is very well organized - chapter order and the order within each chapter helps the reader in knowing what is coming next and provides a sense of direction. I think this is a very important feature for any book to have especially when the topics are complex and are discussed over 800 odd pages.
2. The HBAT data set that comes along with the book (or that is provided by the instructor of the course depending on the version of the book you purchase) is really a very good resource. All multivariate techniques in the book can be carried out using this data set. The data set is clearly explained at the end of the first chapter.
3. Tables of examples, the 'Rules of thumb" after each important concept discussion prove invaluable. This is akin to the managerial implication written at the end of lenghty academic articles. This is almost like saying - Here is the deal folks.....Much precise than the summary section, in bullet points, these rules of thumb acts as quick referece that captures the content of the discussion.
4. From chapter 4 onwards till the very end of the book, each chapter is divided into two halves - the first half is the concept dicsussion - in detail, with examples and in very simple and understandable language. The second half is the illustration of the discussed concept through a very elaborate example using the HBAT data set. This arrangement not only helps the reader in better understanding the complex concepts, but also allows the reader to get their hands dirty by actually working out.
5. Keywords at the begining of each chapter provides a list of all the 'jargon' that would be used in that chapter. This list provides a detail definition of each term. Many times while reading the chapter, you would come across a confusing term and in those times the keyword list can prove invaluable.
All in all, this is an invaluable book. If you are a taking stats and you have not read this book, you are missing something. In spite of all the above great things, the best feature of this book is the writing style. I have not come across a book that explains concepts is such easy to understand language but at the same time not over simplifying the subject matter.
My advanced stats became enjoyable because of this book. Really may GOD bless these authors for writing this book!!
Sure it's good, and a good price by the pund too!.......2005-10-26
A pretty good overview and a lot of in-depth material on Multivariate data analysis. Not quite a bed time read though.
I recommend this book as part of your analytical library.
If you liked this book, another good book on multivariate data analysis you may want to check out as well is Sharma, S.; Applied Multivariate Techniques, New York: John Wiley & Sons, Inc., 1996.
If you want something easier to read/more practical, and you prefer SPSS over SAS you may want to check out either `Discovering Statistics using SPSS for Windows' by Andy Field, or probably even better/simpler `SPSS Survival Manual' by Pallant.
Tom Anderson
Anderson Analytics, LLC
(...)
Good for a second stats course & reference.......2005-08-03
We used this book for our Stats 2 course in grad school, and although our professor was good enough to eclipse Hair, et al. (he had written his own Stats text), I am most pleased at how much mileage I have drawn from Hair, et al. in the years since I took the course. In my subsequent career, reviewers have often sent me back to Hair, et al. when they have questions about something I'm doing with a data analysis, so it has become an invaluable reference for that reason alone.
The chapters on structural equation modeling, MANOVA, and factor analysis are particularly useful and well-written. I recommend this book without reservations for graduate students and others who work with advanced statistics as part of their daily work.
simple but great!!.......2005-06-02
I used this book as a reference on the topics while I was working on a research project at the university. Because the book does not use complex mathematics to explain the multivariate statistics, it is easy for social sciences students to understand. Each chapter starts with an overview, step-by step procedures and ends with an example from the data set that is used throughout the book.
In addition to the common topics in multivariate, the book also includes the new analysis techniques as CHAID, neural network, and data mining.
Customer Reviews:
Good Primer for Marketing People.......2007-10-10
This is a good fundamental description of different marketing measurments. These metrics used to be taught to people in the business as they worked their way up the ranks. Unfortunately, today there is virtually no marketing training being done at most organizations. This book can help those people who want to know how to look at a marketing from a more analytical basis and do a better job at managing the marketing for their company. I have already given it to two clients to help them do their job better.
Carry This Book with You.......2007-10-01
If a marketer really wants to be a good business person, then they should carry this book with them. I dislike hearing recent graduates say "Buy One Get One Free" when asked for promotion ideas. If you understand the financial consequences of that type of promotion then it's OK to suggest it. But the point is this book helps you think about the many types of measurements. At one point in my career I had three Product Managers work for me. This book would have been one that I insisted they read.
Is it Really About Metrics..But There's More To it Than That.......2007-09-05
I think this book is an important tool in terms of measuring marketing and trying to ensure that you have the opportunity to understand your marketing outreach.
I also liked the newly released book, "Value Acceleration" by Mitchell Gooze and Ralph Mroz and think it should serve as a companion to this book in terms of truly identifying how marketing and sales can successfully work together and in terms of lean process, keeping the global competitive edge way beyond metrics.Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Looks great.......2007-07-05
It's still early to rate as I just got the book, but it's definitely valuable.
Whatever is most important can, indeed must be measured...accurately and consistently........2007-05-09
Obviously, it is highly desirable to measure what matters and that is especially true of marketing initiatives. Here's the challenge which many (most?) readers will face after they finish reading this volume: Which metrics are the most appropriate for their specific organization? Co-authors Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein offer 50+ and in an ideal business world, every executive can - and will - master all of them. That is possible but highly unlikely. Fortunately, the authors offer a wealth of information and observations that can guide and inform the selection of those metrics that will enable executives to "gather and analyze basic market data, measure the core factors that drive their business models, analyze the profitability of individual customer accounts, and optimize resource allocation among increasingly fragmented media.
To the authors' substantial credit, they make effective use of a number of reader-friendly devices which enliven what would be an otherwise dull textbook and they do without compromising the integrity of research-driven insights which so many books on marketing lack. These devices include definitions, formulas, and brief descriptions of various metrics. They also include within individual chapters several sections, such as "Construction" (e.g. metrics issues concerning their formulation, application, interpretation, and strategic ramifications), "Data Sources, "Complications, and Cautions" (i.e. an analysis of the limitations of the metrics under consideration, and their potential inadequacies once executed), and "Related Metrics and Concepts" (briefly surveyed). This is by no means an "easy read" but will generously reward those who absorb and digest its material with appropriate rigor.
Although I believe this volume can be of substantial value to executives in almost all organizations (regardless of size or nature), I think it will be of greatest benefit to those - probably in larger companies -- who have an urgent need for accurate and consistent measurement of, for example, the dynamics behind their market share; the profitability of producing, pricing, selling, distributing, and servicing what they offer; and the ROI of marketing initiatives within the framework of enterprise financial metrics.
Those who share my high regard for this volume are urged to check out Enterprise Architecture As Strategy: Creating a Foundation for Business Execution by Jeanne W. Ross, Peter Weill, and David Robertson as well as Ram Charan's Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't, Lynda Gratton's Hot Spots: Why Some Teams, Workplaces, and Organizations Buzz with Energy - And Others Don't, Robert J. Herbold's Seduced by Success: How the Best Companies Survive the 9 Traps of Winning, Jack Alexander's Performance Dashboards and Analysis for Value Creation, and Michael Useem's The Go Point: When It's Time to Decide--Knowing What to Do and When to Do It.
Book Description
Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research.
A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture.
For brand managers, marketing research analysts, and account executives.
Book Description
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts.
This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning–presented in the first chapter, this model serves as a structural framework for the concepts–the building blocks–examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making.
For those studying consumer behavior and/or marketing.
Book Description
"After-death communications," or "ADCs, " occur when someone is contacted spontaneously and directly by a deceased family member or friend, without the help of any medium. The authors' research shows that these spiritual experiences offer hope, love, and comfort for thousands of people. Included are more than 350 first-hand accounts of those whose lives have been changed and even protected by messages or signs from the deceased.
Customer Reviews:
Hogwash.......2007-10-13
I wish this were true, but it's bunk. Grieving is a difficult business, and we should not try to pretend we're still in touch.
Real life accounts.......2007-08-23
The writer compiles real life stories in the words of the person experiencing the "visit", message, etc., from beyond. Very touching.
we dont die.......2007-04-27
knowing there is life after death is a great comfort this book will help you if you have lost someone close well written another great book which will give you comfort is the calling of your true self elizabeth anne bell both well worth reading these spiritual people have been in touch with the other side so much truth in the readings
Interesting.......2007-04-12
Although this book gets bogged down sometimes in explaining an account of an ADC (After Death Contact) after you have just read the account, it is very interesting. If you are open to such experiences, this book will bring you comfort in confirming that life goes on in other forms.
Very good reading..............2007-04-07
This book will inform and inspire
you so I would recommend this book to
anyone who is searching for truth
and meaning in life. Very useful.
Book Description
This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision-making. The body of the text takes a micro-level approach, detailing each step of the marketing research process using a decision-oriented perspective. The authors wrap up with a macro-level treatment of the applications of marketing research. As with previous editions, the text provides thorough coverage of the most advanced and current marketing research methodologies, point out their limitations, as well their potential for enhancing research results.
Customer Reviews:
this book is a piece of garbage.......2006-12-03
The book does not give any practical view on the subject. The theories are vaguely narrated but not explained. Overall structure totally misses the point of teaching - the concepts and methodoligies are used within the text and elaborated later. Sections explaining various mathemathical models I consider being incomprehensible.
Description of methods, rather than a teaching guide.......2003-02-12
This book is a collection of marketing research techniques described at lenght. Serves well as a reference to what happens (conceptually) in each technique. It does not serve as a teaching guide, since there is very little description of the actual procedures involved in performing the techniques. Additionally, almost no information on the actual statistics behind each technique.
Ineffective presentation and weak on mutlivariable analysis.......2002-08-04
I purchased this book (7th, ISBN=*405) as my first book on Marketing Research. However, this book is very disappointing; multivariable analysis sections are superficial in treatment. In particular, the authors avoid math treatment once basic statistics sections are over. I don't understand the techniques described in those multivariable analysis sections based on whatfs written in this book; I already have the understandings in some of the topics discussed in the book, so I know what I am talking about partly. Also the rest of non-statistical sections are very boring to read, and examples are in some cases not easy to relate to the material in the context directly. What makes me most bored might be authors explaining trivial things like "Hospital is the place to go when you get sick....g (Analogy) Considering the quality of this book in terms of depth, this book is way overpriced. I recommend the following books instead: Business Research Methods by Zikmund (much clear presentation on methodologies), and Probability and Statistics by DeGroot (one of the best in these subjects) for non-multivariable sections, and for multivariable sections, Applied Multivariate Statistical Analysis by Wichern and Johnson (for math taste), and Multivariate Data Analysis by Anderson, et al (for non-math taste). Also recommended is Data Mining Practical Machine Learning Tools and Techniques with Java Implementations by Witten and Frank (for Data Mining programming). P.S. this 7th ISBN=*405 does not include CDROM.
Good overview but weak in substance.......2002-07-08
Considering that this book was written by the King of Marketing Research and Brand Management, Prof. David Aaker, I had expected more in a graduate-level textbook. However, the examples are simplistic, cases are weak, and the section on statistical methods and analysis would be better omitted in favor of a statistics-specific textbook.
Classic text on marketing research.......2001-04-08
A classic text - continually revised over the years and gets better every time. Had a prior edition during my MBA studies a decade ago and bought a recent edition; a great source of reference for marketing research & analysis.
Book Description
McDaniel and Gates stand out from the crowd!
When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with a focus on how marketing research is practiced today.
Based on their successful Marketing Research, 6th Edition, this paperback text offers the same user-oriented, real-world focus, and cutting-edge content in a more streamlined format.
* Authors wired to the marketing research industry: Unlike many other marketing research texts, Marketing Research Essentials provides a real-world view of the field from authors who are industry insiders. Together, they bring more than 40 years of marketing research experience to this edition.
* A strong focus on how to use research: McDaniel and Gates focus on using and analyzing market research results, rather than actually doing the market research.
* Real-world perspective: Throughout the text, the authors inject a healthy dose of reality into the discussion, including intriguing examples of how real companies use marketing research and war stories from the frontlines of the field.
* New learning tools put you in the know: New chapter-opening Visual Checklists and chapter-ending Visual Summaries help reinforce your understanding of the material.
* Includes the student version of SPSS 13: In addition, new SPSS exercises at the end of the quantitative chapters give you hands-on experience. Data sets for the software are available on the companion website at www.wiley.com/college/mcdaniel.
Customer Reviews:
Could be better..........2007-03-20
My high expectations for this pricey book were not met. They cover basic statistics, a watered down version. Other than a couple of concepts I could have gotten the rest of the book from an elementary statistics book. Even though the title says its for market research, it does not cover any of the important concepts of market research- market segmentation, cluster analysis, factor analysis, etc.
Book Description
Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library.
This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.
Customer Reviews:
A growth strategy from the outside in.......2007-10-15
Erich Joachimsthaler's book Hidden in Plain Sight challenges conventional wisdom on marketing and marketing strategy. There are a number of books advocating this 'outside in' view on strategy and growth.
Joachimsthaler's approach of DIG for Demand-first Integration and Growth Model provides a comprehensive set of tools and methods for defining growth opportunities based on an understanding of the external environment rather than trying to change the world to fit your products and services.
Joachimsthaler provides a full description of the processes and tools including a number of case studies that describe companies that have grown through innovation and an outside in view. These are the strengths of the book.
These strengths are also the books weakness. By talking extensively about companies like BMW, GE, PepsiCo, etc, the book's main messages get bogged down in the text. Many of these cases have not used Joachimsthaler's DIG methodology, so there is little to connect the case to the argument he is advancing. This makes the book drag in some places and confuses Joachimsthaler's argument.
Overall the book is recommended as the combination of tools and methodology provides a valuable resource for companies looking to change their marketing approach and results. Other resources to consider include Chris Zook's "Unstoppable" and Davenport and Harris's "Competing on Analytics."
The Formula for Innovation and Growth.......2007-07-14
Erich Joachimsthaler provides a systematic approach to make marketing accountable for innovation and growth of BtoC and BtoB companies. We have seen the innovative business concept of share of customer evolve and being executed over the last years. Hidden in Plain Sight pushes that practice further to the concept of customer advantage, which means consequently managing impact and relevance, products and services have on customers daily lifes - on customers share of the day.
Erich Joachimsthaler formulates an explicit model, the demand-first innovation and growth model (DIG-Model), that illuminates the advantages of creating the demand landscape and sets a plan for action to specify the necessary effort to capture the relevant parts of the ecosystem of customer demand, reframes the specific business opportunity space, aligns business processes across all functions and sets the foundation for sustainable innovations and predictable growth.
As one reads the carefully selected international cases (e.g. Procter & Gamble, BMW, Apple, Deutsche Telekom, Volkswagen, NetFlix, Starbucks, General Electric, Sony, Allianz) reference is made to all parts of the DIG model and how all pieces have to work together to execute in business practice. Based on his deep insight and understanding of many industries, Erich Joachimsthaler proves his approach carefully and outlines, how innovation and growth can be systematically and replicable managed. That is why this book is relevant for people from many business functions and a variety of industries.
Thanks for this outstanding business book.
Kevin Frantz
Excellent.......2007-06-28
This is an excellent book, an eye opener for any professional in marketing, particularly those fighting the dog war of private labels and commoditization.
A popular, inspirational pick........2007-06-17
Business managers and executives who want keys to locating the potential for a company's expansion will want to consult HIDDEN IN PLAIN SIGHT: HOW TO FIND AND EXECUTE YOUR COMPANY'S NEXT BIG GROWTH STRATEGY. It pinpoints changing consumer needs and usage patterns and tells how to use the DIG model to help companies understand the hidden opportunities for innovation, using the author's 20+ years studying company connections to help pinpoint customer-driven ideas. Business libraries catering to executives will find it a popular, inspirational pick.
Diane C. Donovan
California Bookwatch
The Invisibility of the Obvious.......2007-05-23
Erich Joachimsthaler offers what he claims is a "new model of strategic innovation for achieving profitable business growth" by abandoning "some of the tried and proven conventions of innovation, marketing, and strategy formulation" and by discarding "some of today's common assumptions and management practices and adopt a fresh way of planning an executing your strategies today and your innovation and growth strategies of tomorrow." The key word is "some" as he explains how.
After discussing "hidden opportunities to innovate and grow" in Part I, he focuses in Part II on several companies which exemplify a demand-first innovation and growth model (e.g. Frito-Lay, Allianz, GE Healthcare, and State Street) and then shifts his attention, in Part III, to various strategies by which to realize customer advantage.
As the title of this book suggests, Joachimsthaler asserts - and I agree - that many senior-level executives lack the ability to see - really see - "the opportunities presented by the changing consumption or usage behaviors of people [their organizations are] trying to serve. [They] cannot spot or recognize and pursue the abundant opportunities that exist in plain sight." Why? Joachimsthaler suggests several reasons which include routine but disparate processes which fragment a company's view of its customers, perpetuation of the status quo which limits a company's perspective on its competitive marketplace, a mistaken belief that "the key to growth lies in identifying customers' needs and wants [and/or] providing solutions for the tasks or jobs it knows customers must take on and get done," and an "inside-out" perspective which results in what Theodore Levitt once characterized as "marketing myopia."
Joachimsthaler suggests three lessons that can be learned from companies such as NetFlix, Sony, and Starbucks:
1. Position existing or new products or services at natural intersections of customers' consumption and use behaviors;
2. Change or enhance customers' daily routines and create transformative experiences around activities, projects, and tasks in new and welcome ways; and
3. Deliver on previously unleashed or unarticulated desires, dreams, fantasies, and urges in the social-cultural context of people's lives.
The demand-first innovation (DIG) model can be of substantial benefit to any organization (regardless of size or nature) but it would be a fool's errand to attempt to apply all of the ideas that Joachimsthaler presents. Rather, It would be a fool's errand for anyone who reads this book to attempt to apply all of the ideas that Joachimsthaler presents. Rather, he suggests that those who read this book clearly identify their organization's key demand-relevant assets and make full use of them, rigorously evaluate and develop their organization's distinctive capabilities deployed to manage those assets, choose only those major strategic initiatives that force the integration of all demand-facing processes, and "build the culture" with innovation initiatives at all levels and within all areas throughout what should be a demand-driven enterprise.
Joachimsthaler calls for nothing less than "the activation of demand-first growth platforms by whatever means [to] help customers absorb or assimilate an innovation, or retool old ways of doing things, into their daily life or work experiences." Only then can an organization find and execute its next big growth strategy.
Books:
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- The Nordstrom Way to Customer Service Excellence: A Handbook For Implementing Great Service in Your Organization
- The Other Guy Blinked: How Pepsi Won the Cola Wars
- The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
- The SPIN Selling Fieldbook
- The Tipping Point: How Little Things Can Make a Big Difference
- The Truth About the Drug Companies: How They Deceive Us and What to Do About It
- The Ultimate Question: Driving Good Profits and True Growth
- The Wisdom of Crowds
Books Index
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Economic Conditions
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Wikinomics: How Mass Collaboration Changes Everything
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Made to Stick: Why Some Ideas Survive and Others Die
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
