Book Description
The first and only comprehensive reference to the growing vocabulary of international event management
A-to-Z coverage of nearly 4,000 terms-more than double the First Edition!
Event management has a language all its own, one that is expanding rapidly as the event marketplace keeps pace with today's increasingly global economy. Because effective communication is the key to successfully researching, designing, planning, coordinating, and evaluating special events, it is essential to keep pace with the latest terminology. This invaluable reference helps you remain fluent in the language of event management by giving you quick access to the terms, phrases, and concepts you need to know to do your job well. Features include:
- Entries updated and expanded with the help of event professionals from around the world
- New coverage of catering, marketing, proposal writing, technology, and other important areas
- A new section featuring terms grouped according to the key CSEP-identified categories: administration, coordination, marketing, and risk management
The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP
The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
Customer Reviews:
Great book to have in the Library.......2007-09-13
If the term exists, you'll find it here. A must have in an event planner's library.
Customer Reviews:
New (or used) Author, YOU NEED THIS BOOK!!!.......2006-07-11
I just purchased John's most recent edition and it is absolutely jam packed with every idea you will probably ever need to get your books in the hands of readers. Notice I did not say booksellers because John's advice goes far beyond just getting your book on the shelves. He gets into practically every aspect of promotion and publicity, which is what is needed to sell books these days. John truly is the "King" of book marketing and promotion. He "gets it!"
Mick Hager
Author of MONKEY BUSINESS, 7 Laws of the Jungle for Becoming the Best of the Bunch! A Short Tale of a Company That Gets It!
Gibbs Smith Publisher, March 2007
Great for publishers, but..........2004-03-11
When I received my book contract, my publisher recommended this book, and I hurried out to the library to pick up a copy -- but I found that it wasn't exactly what I was looking for. If you're starting a publishing house of your own, this is an excellent resource, but it's not ideal for authors. I flipped through chapters full of information that didn't apply to me -- and I often felt that authors were an afterthought, spoken to only in the occasional box at the end of a section. I did get a few good ideas from this book, however, and if you're preparing to promote a book of your own, pick it up from the library and page through it. For authors, I recommend Publicize Your Book! by Jacqueline Deval -- it will give you more of what you need.
Buy this book!.......1997-04-05
I am a one-book publisher. About two years ago, when I
first began to think about writing and publishing, I read this
book. I should tell you that I am extremely thrifty and I only
buy books that I will refer to again and again. I'll even admit
that I first read the library's copy of this book. However, after
I read 1001 Ways to Market Your Books, I immediately
placed an order so that I could have a copy of my own. It has
been worth its weight in gold to me. It's the best marketing
tool for books that I know of, with clear explanations and lots
of examples.
If you are an author or a publisher, or even thinking about
becoming one, I strongly suggest that you get this book. I
can't think of a better $20 investment in your book-selling
future.
Lisa Reid, author and publisher of Raising Kids With Just
a Little Cas
I'm the author.......1997-03-11
Of course, I think it's the best book on book marketing out there. But the publisher is NOT Ad-Lib Publications (my old company), but Open Horizons, my new company. Get it straight.
John Kreme
Book Description
Your company needs a call center to be competitive in the 21st century. This book is your guide to the technology, techniques, and trends in today's call centers. The Call Center Dictionary contains all the information you need to: Understand: Your boss,
The Call Center Dictionary provides clear definitions of call center acronyms, terms, and technology. Stay up-to-date on this fast-paced industry!
Customer Reviews:
The Call Center Dictionary.......2001-01-07
El uso del diccionario es con fines de ampliar mis conocimientos de centrales telefonicas para optener un mayor rendimiento academico en el desarrollo de mi ptoyecto de tesis de grado para optar al titulo de Ingenieria de sistemas.
Book Description
Edgar award-winning author of the popular historical novels A Conspiracy of Paper and A Spectacle of Corruption, David Liss showcases his amazing versatility with this brilliant new tale of contemporary suspense: a literary thriller set in Florida, where killing is a matter of conscience.
No one is more surprised than Lem Altick when it turns out he’s actually good at peddling encyclopedias door to door. He hates the predatory world of sales, but he needs the money to pay for college. Then things go horribly wrong. In a sweltering trailer in rural Florida, a couple whom Lem has spent hours pitching is shot dead before his eyes, and the unassuming young man is suddenly pulled into the dark world of conspiracy and murder. Not just murder: assassination– or so claims the killer, the mysterious and strangely charismatic Melford Kean, who has struck without remorse and with remarkable good cheer. But the self-styled ethical assassin hadn’t planned on a witness, and so he makes Lem a deal: Stay quiet and there will be no problems. Go to the police and take the fall.
Before Lem can decide, he is drawn against his will into the realm of the assassin, a post-Marxist intellectual with whom he forms an unlikely (and perhaps unwise) friendship. The ethical assassin could be a charming sociopath, eco-activist, or vigilante for social justice. To unravel the mystery and save himself, Lem must descend deep into a bizarre world he never knew existed, where a group of desperate–and genuinely deranged–schemers have hatched a plan that will very likely keep Lem from leaving town alive.
David Liss skillfully interweaves a gallery of eccentric characters with a multilayered plot characterized by its unpredictable twists and turns. The Ethical Assassin is a brilliant, darkly comic novel that will leave readers in suspense until the very last page.
Customer Reviews:
A Gifted Writer; a Rare Read.......2007-09-09
David Liss has a sense for history. He has a taste for telling a terrific tale.
Sure, his latest novel recycles familiar conventions--drug dealers, missing money, an innocent hero mixed up with bad guys. But he delivers it with flair and style. Less cerebral than The Coffee Trader, the author still manages to entertain with this unique tale set in Florida during the summer of 1985.
The engaging story involves pig farming, door-to-door encyclopedia sales and crystal meth production. The characters are vivid. The action grabs the reader in the opening chapter and does not let up until the final page. In short, it is a hypnotic page-turner.
Liss is an author who should not be missed.
Another solid effort by Liss.......2007-08-26
In his first three novels (A Conspiracy of Paper, A Spectacle of Corruption and The Coffee Trader), David Liss told tales that took place in the England and Holland of centuries ago. In The Ethical Assassin, he has again written a historical mystery, but the time in question is much more recent: the 1980s. He has also departed Europe for rural Florida. This book proves an essential point: regardless of time or setting, Liss is a great writer.
The Ethical Assassin opens with Lem Atlick going door-to-door trying to sell encyclopedias to raise funds for college. He is about to complete a sale to a couple when they are both gunned down in their home by Melford Kean, the ethical assassin of the title. Melford has his reasons for killing the two, but he doesn't want to kill Lem; nonetheless, as insurance, he forces Lem to put his prints on the murder weapon.
Kean turns out to be one of the least of Lem's problems. There is also the fact that his bosses seem to be entangled in drug dealing, his two co-workers are vicious bullies and he has run afoul of a small-town police chief who is a truly loathsome fellow. Next to these folks - as well as the big boss who is a borderline pedophile (he never fully acts on his desires) - Kean seems like a relatively nice guy. Lem is forced into friendship with Kean as things get messier.
It is not difficult to see parallels between this book and the works of Carl Hiaasen, a point that doesn't escape many of the critical blurbs in the book. There is the Florida setting, the healthy dose of often-dark humor and the collection of off-beat characters. But Liss is not merely a Hiaasen knock-off, but a good author in his own right. And if you enjoy mystery novels with a bit of tongue-in-cheek (and an interesting message about animal rights), this should be well worth picking up.
a message wrapped in pulp fiction.......2007-07-07
I am a fan of David Liss and have read a number of his books. The Ethical Assassin is a departure from his other works but was a fun summer read that captured my interest and inspired some thought beyond the humor and the pulp fiction. A comparison with Carl Hiaasen is valid for this read.
An Amusing Tale.......2007-07-06
I've been a fan of Liss' novels for some time now. This book is certainly a departure from his work to date (all of which have been historical dramas), and some of the other reviewers correctly point out that this effort could well be mistaken for a Hiassen novel. Regardless, I enjoyed it. If you step back and forget about his earlier works, and evaluate this book as if you were reading a first time author, you can't help but conclude that it is an enjoyable read. Cheers to Liss for trying something different, I can certainly understand an author not wanting to get stereotyped as writing only one particular type of fiction.
Carl Hiassen should get royalties.......2007-05-19
Even Carl Hiassen books aren't original anymore, he's done the formula so many times. It's even less original coming from Liss. Add to that a moral that hits you over the head with story-stopping monologues, and you get a one-star review. Liss can do so much better.
Book Description
Practical advice on budgets, locations, business plans, bookkeeping, staffing, inventory, and pricing. Case histories of 50 thriving herb businesses. Additional
topics include developing products, packaging, special events, and methods for expanding.
Customer Reviews:
No thyme like the present to start your herb business.......2006-10-19
"Growing Your Herb Business" is a quick, chatty read consisting of herb talk (25%) and business talk (75%). I loved the anecdotal information about different herbal start-up businesses, even though much of it sounded like ad copy, and when the author got to talking about herbs, it was like chatting with an old neighbor over the fence:
"My Aunt Bertha went to her grave with jet black hair thanks to the sage dye bath she boiled in an old iron skillet. I tried her trick and, by Jove, it also cleans the skillet."
Thanks to this book, I now know why my rosemary topiaries keep dying, how to plant mint so it doesn't take over the whole garden plot, and how to start tarragon (NOT from seed).
Do not expect too much detail about herbs--only the top thirteen (a baker's dozen) are discussed in any detail. There's also none of that fuzzy New Age business about cutting veronica in the dark of the moon and putting in your true love's mead. This author is primarily a businesswoman:
"'Oh Rosetta,' I protested, 'you'll never make money this way.' 'But I'm so happy,' was the soft reply."
Rosetta didn't have a business plan, didn't pay attention to marketing her product, labeling her herbs, and restocking them. Basically, she had a hobby that she enjoyed, not a business.
This book has got literally hundreds of tips on how to make your herbal business a success. If you just grow herbs for your own enjoyment, Bertha and her friends still have a lot of great information for you in this book. You might even want to try boiling a few sage leaves in your skillet after you read it.
Tried and True Examples of What Works & What Doesn't.......2005-09-05
The author clearly demonstrates her early years of establishing her herb business and shares with us what has worked for her and what has not. It is a lessons learned oriented view point. She offers guidelines, stories of others who have started their herb businesses, samples of worksheets, tax considerations and many other practical elements that are worth noting when looking to start a herb business. This book is definitely a keeper and to have as a reference material.
Starting your own business.......2005-08-30
I am thinking about starting a business with herbs. This book has been easy to read and understand. It was full of information that will let me contact other people for further information. The book was also full of titles of other books that were equaly a good.
I would recommend this book to anyone starting a business.
Did not meet my expectations.......2002-01-17
Reading previous reviews was a major factor in deciding to buy this book, hoping it explains how to grow herbs and then how to make a good business out of it. Unfortunetaly, I soon found out that the book was not anywhere near the 5 star rating given by others.
Lots of tips on how to present your herbs to the consumer........1999-02-26
One of the nicest sources for creative selling that I have read. It is packed with so many motivating, and unique ideas from what to grow, and how to sell it. The author seems to be a very experienced herbalist. I can't wait till my garden grows so I can put some of her ideas into action. If you are first starting an herb business, this is a great one to read.
Average customer rating:
- Excellent Overview of Industry and Equipment Terminology
|
Petroleum Equipment Lexicon: Terms Used in Petroleum Marketing Operations
Howard Upton
Manufacturer: Petroleum Equipment Inst
ProductGroup: Book
Binding: Paperback
 Science
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
General
| Chemical
| Engineering
| Professional & Technical
| Subjects
| Books
Mining
| Civil
| Engineering
| Professional & Technical
| Subjects
| Books
General
| Science
| Subjects
| Books
ASIN: 0964263823 |
Book Description
This is the definitive dictionary of terms used in petroleum marketing operations. The Lexicon serves as a reference source for anyone involved in any area of the industry, including regulatory personnel in federal, state and local UST agencies.
Customer Reviews:
Excellent Overview of Industry and Equipment Terminology.......1998-02-08
Having been in the petroleum industry for over twenty years, I have found this to be an excellent book to give to new people in our industry. The book contains most equipment terms and industry related topics that allows quick reference.
Average customer rating:
|
Marketing (The Blackwell Encyclopedia of Management)
Manufacturer: Blackwell Publishing Limited
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Business
| Encyclopedias
| Reference
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Reference
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 1405102543 |
Book Description
The first edition of the Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
Book Description
A unique spelling reference to the ubiquitous world of trademark names
Is it Claratin or Claritin? Is Johnson and Johnson spelled with an ampersand? Are the New York Knicks still officially called the “Knickerbockers”? Millions of times a day editors, advertisers, secretaries, students, Web designers, librarians, public relations people, writers, proofreaders, and many others reach for their dictionaries or click their computer spell check only to come up empty handed. With How Do You Spell Häagen-Dazs? users can now save valuable time by avoiding the labor-intensive process of hunting down the spellings of proper names in various almanacs or on the Web. In one easy-to-use resource, readers are given a comprehensive guide to the correct spellings of thousands of brand names, companies, drugs and pharmaceuticals, organizations, associations, teams, colleges and universities, museums, stadiums, monuments, airport abbreviations, and more. Organized alphabetically by category, this unique tool covers the thousands of accents, strange spellings, hyphenations, capitalizations, and apostrophes that occur in trademark names. An essential reference that addresses a real need, How Do You Spell Häagen-Dazs?, offers quick spelling answers to the thousands of words that riddle our writing everyday.
Customer Reviews:
Excellent, essential tool for corporate communicators.......2002-04-10
How the heck *do* you spell the name of that ice cream company? In my job I have to write to a lot of companies and need their spellings at my fingertips. Not surprisingly, Webster's doesn't list any of them. This book has become a staple reference tool for me.
(Believe it or not, a lot of companies spell their own names WRONG on their web sites!)
Book Description
Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms.
Customer Reviews:
Really Useful Tool Book.......2005-02-23
It is a very useful tool book, for a marketing professional, a business student, or anyone who is interesting in marketing. Almost every term can be found in this book, and has a clear, simple and sufficient explaination.
Concise Reference for Managers and Marketers.......2003-03-14
This is a handy desk reference for marketing folks and the people who work with them. And a great value. Definitions are concise and well-written (but the trade-off is they are sometimes incomplete). Good coverage of trade terms (but marketing academics and researchers might want to look elsewhere).
Book Description
The language of the call center comes from many fields including telecommunications, engineering, and computer programming. The Call Center Dictionary not only explains what a particular technology is, but also how it can help improve relationships with customers.
Customer Reviews:
OK Reference for a Basic Orientation to Call Center Jargon.......2001-07-04
First, what this book is NOT: it is neither exhaustive nor in-depth. (The fact that the book is only 277 trade-size pages should suggest this.) It is also not particularly helpful to the complete new-comer to the call center environment, especially not Customer Service Representatives. But then it doesn't really claim to do all that. It is written more for, say, people in the finance or human resources department who want to learn a little about what the techno-geeks in systems delivery are talking about. Or for new MIS analysts who may have come from some other performance measurement background, but who haven't grasped all the call center jargon yet. And also for the call center managers who know THEIR job, but who are baffled when they try to talk to anyone in marketing about how the center operates.
So, on to what it IS: this is a dictionary, so you are presumed to have some knowledge of the language to begin with. And the authors try to offer some breadth of the available technology without being too proprietary. The entries concerning CTI (computer-telephone integration) and web-enabled technology are a little sparse, but the core concepts (regarding Automated Call Distribution) are relatively reliable. The typos can be off-putting, but maybe they'll get that improved in the 3rd edition.
I wouldn't rely on this book alone as my "Complete Guide" to call center operations (I hope the title was the product of an over-active marketer rather than the authors' choice), but is is a HELPFUL guide. If you are looking for detailed material, pull out your user manuals and read the README.TXT files that come with your applications. If you are looking for a general overview of the terrain, this book is a good tool to have at your disposal. If you leave it at your desk, you may be surprised at the number of people who ask to borrow it.
A very useful reference.......2000-11-28
At the moment, I do not know a long-term course training call center resources specialist, and people doing this job usually come from other field. The book is full of useful hints to help people with a good, but general, background in connecting it to the reality of call centers and every day activities in CRM. As usual for this kind of books, it is not a detailed reference, but I found in it satisfying answers to many doubts arised about the correct use of words and acronyms.
It's a start.......2000-09-16
Aside from the spelling and grammatical errors, I found this book extremely helpful in getting me past the clutter of acronyms that are so prevalent in the telecom field. Unfortunately, this is also one of the very few books that is willing to define most of the terms for you. In that regard, I think that this is a great book that serves its purpose. Although I would really like to see a more updated version.
Another Dawson Grammatical Error Filled Book.......2000-08-28
I have been a senior analyst in call centers for years and am not very impressed with the amount of thought that went into this book. Dawson / Bodine define terms, but they do not give examples. In today's call centers, I am uncovering numerous mistakes being made by management and reporting analysts in their understanding of what elements are important to better running a call center. Example: This book should have given examples of how Average Speed of Answer (ASA) is calculated, then explained that taking a straight average does not give you a true picture of the call center's performance. What are key measures to a call center success? I too read this book and found myself scratching my head. If this is the quality of book coming out in the future, I think I will stop reading.
Keep in mind that Dawson is (or was) an editor of a call center magazine. I have now purchased 3 books by Dawson and I am getting turned off. The amount of spelling errors and grammar mistakes in all his publications is overwhelming.
Another Dawson Grammatical Error Filled Book.......2000-08-28
I have been a senior analyst in call centers for years and am not very impressed with the amount of thought that went into this book. Dawson / Bodine define terms, but they do not give examples. In today's call centers, I am uncovering numerous mistakes being made by management and reporting analysts in their understanding of what elements are important to better running a call center. Example: This book should have given examples of how Average Speed of Answer (ASA) is calculated, then explained that taking a straight average does not give you a true picture of the call center's performance. What are key measures to a call center success? I too read this book and found myself scratching my head. If this is the quality of book coming out in the future, I think I will stop reading.
Keep in mind that Dawson is (or was) an editor of a call center magazine. I have now purchased 3 books by Dawson and I am getting turned off. The amount of spelling errors and grammar mistakes in all his publications is overwhelming.
Books:
- The Long Tail: Why the Future of Business is Selling Less of More
- The Long Tail: Why the Future of Business is Selling Less of More
- The Long Tail: Why the Future of Business is Selling Less of More
- The Lovemarks Effect: Winning in the Consumer Revolution
- The New Glucose Revolution Shopper's Guide to GI Values 2007: The Authoritative Source of Glycemic Index Values for More than 500 Foods (Glucose Revolution)
- The Nordstrom Way to Customer Service Excellence: A Handbook For Implementing Great Service in Your Organization
- The Other Guy Blinked: How Pepsi Won the Cola Wars
- The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
- The SPIN Selling Fieldbook
- The Tipping Point: How Little Things Can Make a Big Difference
Books Index
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Special Events: Event Leadership for a New World (The Wiley Event Management Series)
Professional Event Coordination (The Wiley Event Management Series)
Art of the Event: Complete Guide to Designing and Decorating Special Events (The Wiley Event Management Series)
Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events
