Amazon.com
Do you know what makes you happy? Daniel Gilbert would bet that you think you do, but you are most likely wrong. In his witty and engaging new book, Harvard professor Gilbert reveals his take on how our minds work, and how the limitations of our imaginations may be getting in the way of our ability to know what happiness is. Sound quirky and interesting? It is! But just to be sure, we asked bestselling author (and master of the quirky and interesting) Malcolm Gladwell to read Stumbling on Happiness, and give us his take. Check out his review below. --Daphne Durham
Guest Reviewer: Malcolm Gladwell
Malcolm Gladwell is the author of bestselling books Blink and The Tipping Point, and is a staff writer for The New Yorker.
Several years ago, on a flight from New York to California, I had the good fortune to sit next to a psychologist named Dan Gilbert. He had a shiny bald head, an irrepressible good humor, and we talked (or, more accurately, he talked) from at least the Hudson to the Rockies--and I was completely charmed. He had the wonderful quality many academics have--which is that he was interested in the kinds of questions that all of us care about but never have the time or opportunity to explore. He had also had a quality that is rare among academics. He had the ability to translate his work for people who were outside his world.
Now Gilbert has written a book about his psychological research. It is called Stumbling on Happiness, and reading it reminded me of that plane ride long ago. It is a delight to read. Gilbert is charming and funny and has a rare gift for making very complicated ideas come alive.
Stumbling on Happiness is a book about a very simple but powerful idea. What distinguishes us as human beings from other animals is our ability to predict the future--or rather, our interest in predicting the future. We spend a great deal of our waking life imagining what it would be like to be this way or that way, or to do this or that, or taste or buy or experience some state or feeling or thing. We do that for good reasons: it is what allows us to shape our life. And it is by trying to exert some control over our futures that we attempt to be happy. But by any objective measure, we are really bad at that predictive function. We're terrible at knowing how we will feel a day or a month or year from now, and even worse at knowing what will and will not bring us that cherished happiness. Gilbert sets out to figure what that's so: why we are so terrible at something that would seem to be so extraordinarily important?
In making his case, Gilbert walks us through a series of fascinating--and in some ways troubling--facts about the way our minds work. In particular, Gilbert is interested in delineating the shortcomings of imagination. We're far too accepting of the conclusions of our imaginations. Our imaginations aren't particularly imaginative. Our imaginations are really bad at telling us how we will think when the future finally comes. And our personal experiences aren't nearly as good at correcting these errors as we might think.
I suppose that I really should go on at this point, and talk in more detail about what Gilbert means by that--and how his argument unfolds. But I feel like that might ruin the experience of reading Stumbling on Happiness. This is a psychological detective story about one of the great mysteries of our lives. If you have even the slightest curiosity about the human condition, you ought to read it. Trust me. --Malcolm Gladwell
Book Description
• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?
• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight?
• Why do dining companions insist on ordering different meals instead of getting what they really want?
• Why do pigeons seem to have such excellent aim; why can’t we remember one song while listening to another; and why does the line at the grocery store always slow down the moment we join it?
In this brilliant, witty, and accessible book, renowned Harvard psychologist Daniel Gilbert describes the foibles of imagination and illusions of foresight that cause each of us to misconceive our tomorrows and misestimate our satisfactions. Vividly bringing to life the latest scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, Gilbert reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there. With penetrating insight and sparkling prose, Gilbert explains why we seem to know so little about the hearts and minds of the people we are about to become.
Customer Reviews:
Imagination as a happiness hurdle.......2007-10-18
In Gilbert's view, our hike to happiness is ungainly because we use our powers of imagination as our compass - we imagine what will make us happy. Problem is, imagination lets us down in three important ways:
1. Imagination is a kind of simplification - it fills some bits in and leaves others out - and the omissions can be crucial to how we'll feel. As a result, we're poor at gauging how happy something will make us.
2. Imagination leads us to project the present, including feelings and current levels of satisfaction or longing, onto the future. We can't estimate how much we'll enjoy a food tomorrow if we're stuffed full now.
3. Imagination leads us to discount how different things will seem when they actually happen. A bad thing, like losing a job, will appear worse when pictured in the future than when experienced during the present, because in the present we tend to rationalize the loss.
According to Gilbert, his friends say he points out problems without suggesting solutions - but they never tell him what to do about it (boom-tish).
He does have a solution to the imagination problem, he says, it's just not one that people like. He says we'd do well to rely less on our own imagined futures and more on others' actual experiences in choosing what will make us happy. `It doesn't always make sense to heed what people tell us when they communicate their beliefs about happiness, but it does make sense to observe how happy they are in different circumstances' (page 233).
In short:
Gilbert's book describes itself as `not an instruction manual for how to be happy'. Instead, it surveys recent scientific findings about how people imagine their futures and how effective they are in predicting what will be most enjoyable.
Gilbert takes a long route to do this, with pretensions (chapter titles include Journey to Elsewhen and Paradise Glossed) that may frustrate get-to-the-point readers. And his ultimate recommendation to be guided more by what brings happiness to others than by our own imagined outcomes, may feel inadequate to justify the whole book.
But if you're happy to ramble long the research path, then this is a pleasant journey.
Disappointing and Overrated.......2007-10-17
This would better be titled "Dissecting Happiness." Gilbert spends a lot of time and effort giving us scientific data to give us evidence of basic principals most of us already know. It is a tedious read trying to follow the details of one ridiculous study or experiment of human behavior after the next! I never realized the time and money psychologists and socioligists are spending (and wasting) to dissect human behovior! While there were some interesting findings to explain why we have a hard time finding happiness, this book lacks a grand perspective, as well as any magic or inspiration. I was disappointed.
Stumbling on Happiness.......2007-10-17
Great little book in the spirit of Blink and others. Intelligent comment from the scientific POV along with witty writing.
Stimulation for the mind.......2007-10-14
The book actually lives up to the reviews printed in the few pages. Daniel Gilbert explains how the brain works in such an entertaining way that you feel good about being smarter or more informed for finishing the book. It isn't even that long, so it's definitely something you could re-read if you like and gain a better understanding and appreciation for how and why you and other people act and think the way they do. And you'll get to learn about stuff you may not have even known you are curious about.
Interesting ideas unrelated to the title.......2007-10-08
This is a very enjoyable book and is well written. It has little to do with happiness. Perhaps a more appropiate title would have something to do with imagination. I think that virtually any reader would find parts of this book objectionable. Nevertheless the author brings up lots of interesting ideas for the reader to contemplate even if the reader disagrees with him. This is a psychology book which is a "softer" science than chemistry, biology or physics. Therefore it is natural that any author may have more trouble proving his theories. The author gives numerous examples and cites many studies to prove his points, butleaves out studies that contadict his point. The book also lacks a central point but still flows well because it is so enjoyable to read and the ideas are each interesting on their own.
Gilbert states that "we" fail to seek other people's advice who have had a particular experience (surrogates) and instead use our imagination which is has many flaws. I don't disagree that people's imagination fails them frequently. But anyone who is reading this review (or any other review) is proving the author wrong. You are not imagining how you will feel after reading this book (at this moment) - you are seeking other people's advice and trying to understand how they felt after reading his book. This is precisely what the author prescribes but states that people in general fail to use this technique to predict their future happiness.
Amazon.com
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
Book Description
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Customer Reviews:
Mind - blowing.......2007-10-16
A mind-blowing read about how we are persuaded in our daily life. While this book is intensely fascinating, it is also quite frightening when one realizes the powerful weapons words and actions can be.
Best psychology book I've ever read.......2007-10-14
If you look at my other reviews you may notice that I give the range of ratings (1 star to 5 star) and can be stingy with superlatives. But this book deserves all the superlatives it can get. It is insightful, educational, full of interesting studies, and very fun to read. It scares me to think that "compliance professionals" can use the knowledge from this book against ordinary consumers. Everyone should read this outstanding book and then pass it on.
The book describes 6 weapons of influence that compliance professionals use. The 6 weapons are scarcity, reciprocation, social proof, authority, liking and commitment & consistency. Book is filled with studies and examples which are fun to read in and of themselves.
I enjoyed this book so much that I have been buying extra copies for friends and family. I will not relinquish my own copy. This book was recommended by Charlie Munger, Warren Buffett's partner. I believe Buffett, himself has praised this book. You may end up using the knowledge in your personal life. It doesn't apply to just sales. The knowledge, for example, could help you become a better parent. Even if you do not use the knowledge, it is still a very entertaining and enjoyable book.
Better yet, buy it for someone else!.......2007-10-04
Just reading Influence by Robert Cialdini. Wow. What a brilliant book. There's so much here for marketers to be aware of. A lot of this is taking things we do intuitively, or that we've learned from from experience and exploring the psychology behind it. I'm of the mind that the more you know how something works, the more you'll be able to use it to your advantage.
There is a fantastic chapter on consistency that explores our natural tendency to want to stick to our guns once we've made a commitment.
"If I can get you to make a commitment (that is, to take a stand, to go on record), I will have set the stage for your automatic and ill-considered consistency with that earlier commitment. Once a stand is taken, there is a natural tendency to behave in ways that are stubbornly consistent with the stand."
The author cites a great number of stories, anecdotes and examples to illustrate each point. It's really fun and I can see using these examples many times in presentations and in idea generation.
For instance, he sites how weight loss experts use the written commitment to help set people set and stick to their goals. Also how Amway uses the same method. Or the numerous Proctor & Gamble contests that encourage you to "tell us in x number of words why you love product y"
Can you get a commitment somehow?
It's just one of many great examples in this book. Buy it. Better yet, buy it for someone else. You'll learn why that's a good idea when you read the book!
Someone just replaced my sales six shooter with an AK-47.......2007-09-21
Someone just replaced my sales six shooter with an AK-47. Wow! This is a very valuable book, not just for sales but for life. He has five main areas on what influences us. I have used them all, but now I really know how to use them: Reciprocation ( I give you a bit to get a lot) , Commitment and consistency (If I get you to state in public what you will do, you will likely do it), Social Proof (If you see others doing it you will too), Liking, (All I need is you to like me and if I provide a good deal, I make a sale), Authority (Nurses could kill you if a Dr says so!), Scarcity ( if I give and then take away an item, you want it more) . His discussions wheel from how to ensure you get help if you are having a heart attack to how to prevent a revolution. Thoughtful, insightful, easy to read and to use. He has reaffirmed my faith in some academics. Buy it! Read it! "Cause if you don't, when I call, you will buy whatever I am selling, "cause you haven't got a chance now!
Must read!.......2007-09-20
I can sum it up by this, when I was in college a professor assigned us to read a couple of chapters in the book for the next class. I complained saying we had enough on our plates. The professor then told me, James, if you read these chapters and don't find them interesting, I'll give you an "A" in the class. So, trust me, I picked up the book "fully" expecting not to like ... but I couldn't put it down. And true to his word, the professor asked me in front of the class if I thought it was worth the read and I had to say yes and that I found it fascinating.
I found Influence to be a very captivating read. This book gives insight to both those in the marketing field and for every consumer. I see "tricks" outlined in book that people try to use on me all the time ... this book has helped me with defensive techniques at sales pressure. I've also purchased it for several friends.
I highly recommend it.
Book Description
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.
• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry you feel?
• How much would you eat if your soup bowl secretly refilled itself?
• What does your favorite comfort food really say about you?
• Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.
Customer Reviews:
Fascinating! .......2007-07-31
This book is incredibly fascinating. You never realize how much of an influence your environment and surroundings play on your eating habits until you read this book. It is fast, interesting, and reads like a good novel, not a boring scientific book. I highly recommend it to anyone who is interesting in learning about eating habits and food studies and anyone who needs a little more help in losing weight. It definitely makes you aware of some things you never realized you were doing, such as eating unconsciously just because the food was there (or free). Really fascinating.
Great Book.......2007-06-27
This book will really open your eyes to why, when, where, and how we eat the way we do! NOW, I try real hard to recognize certain things in my surroundings before I stick something in my mouth!
This book will also make you feel really stupid, when you read how gullible we are with advertising!
I reccomend this book to everyone, whether you are trying to diet or not. Read it!
The Last Diet Book You'll Need.......2007-06-17
If every overweight person read and followed the instructions in this book, they'd never have to diet again. And that is exactly Wansink's point -- that eating to lose weight doesn't have to be about self-punishment and self-flagellation. Instead, through a series of well-researched and -documented scientific experiments, Wanskink shows readers who to fool themselves into losing weight.
I really enjoyed the social science part of the book -- reading about how Wansink and other researchers structured the experiments to measure the causality of certain behaviors. But just as thrwoing all the jellybeans into one container makes you think there's more than there is, I felt a bit overwhelmed by the tons of research and new ideas. i ended the book not knowing exactly what I could do, RIGHT NOW, to make a difference in my life. I think a short tip sheet with all the appropriate information on it would be much appreciated.
In the meantime, read Wansink's book. Something's sure to take root and change your behavior and attitudes toward food.
Great Diet Book.......2007-05-30
This book gives practical stratgeies for weight reduction in a very humorour way. It is awesome for anyone interested in weight loss. It is awesome for anyone who wants a laugh!!
Excellent general reference and consumer guide.......2007-05-24
In this book Marion Nestle combines her usual wit, insight and healthy scepticism with her awesome familiarity with nutrition, food marketing and food production to produce a readable, interesting and useful general reference to USA food, which doubles as a handy consumer guide for people wanting to make the best choices when shopping for their food.
Recommended for anyone interested in how USA food is made, how it is sold, why people get sick from food, which foods they should eat and which types/brands/labels of those foods they should seek out or avoid.
Given the trans-national scope of the world's food industry, this book is also interesting and useful to people from other parts of the world (I've never been to the USA).
Amazon.com
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.
For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan
Book Description
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan
Customer Reviews:
Behavior Patterns, Stickiness?.......2007-10-23
This is an interesting study of behavior patterns. The author gives the reader plenty of statistics without the usual dryness. The first example about the hush puppies was odd & overblown. But, the example of why we remember Paul revere instead of William Dawes was logical enough, the former simply knew far more people. The author has a fine ability to draw a connection{James Burke like} between things that appear totally different & yet they intersect. The focus of the book is that there are three points that converge to bring about big changes in society. They are the idea, the folks involved, & the situational environment when it reaches a "tipping point." He classifies these people into three groups, connectors, mavens, & salespeople. The former are the most curious & adaptable. The second are those who desire & have knowledge, while wishing to help others. The latter is obvious, salespeople are great persuaders. Without them we would not have an economy. When these three groups combine their talents societies can change for the better. I think his best point was in the crucial importance of gathering "empirical data about ideas, rather than relying on assumptions & theories." A very different sort of read, that I don't hesitate to recommend.
Easy read.......2007-10-23
I really enjoyed this book, it is a unique and valuable read for anyone who wants a different point of view of the everyday things that we do that can end up making a big difference. I found this easy to read, the stories within are entertaining and captivating. I am also reading BLINK, Gladwell's other book. They are both really fun to read and encourage you to get involved with some creative thinking about the world, how it works and how we work in it. I highly recommend both of them.
Critical Phase Transition.......2007-10-23
The phenomenon is the same everywhere in nature. A critical phase transition looks the same, whether it is an outbreak that becomes an epidemic, a stock that becomes the next Google, or a symbolic act that unleashes a cultural transformation. There is always a highly turbulent period and then a point of bifurcation . . . and then the shift. Mavens, connectors, salesmen . . . these are the word of mouthers that create the critical mass. These are the people to influence. This book really lit a fire in my mind.
also read Superperformance
BLAH BLAH BLAH.......2007-10-20
boring book, and many of the example he uses to prove this theory dont do that. For every example that seemed to make sense, there was another he used that didn't.
Not a good book.......2007-10-18
This is not a good book. The author tries to make the book longer by talking about the same simple idea again and again. Just search on Google and you will get all the ideas in the book. I am not recommending anyone to buy this book.
Book Description
Every day on eBay, millions of people buy and sell a vast array of goods, from rare collectibles and antiques to used cars and celebrity memorabilia. The internet auction site is remarkably easy to use, which accounts in part for its huge popularity. But how does eBay really work, and how does it compare to other kinds of auctions? These are questions that led Ken Steiglitz--computer scientist, collector of ancient coins, and a regular eBay user--to examine the site through the revealing lens of auction theory.
The result is this book, in which Steiglitz shows us how human behaviors in open markets like eBay can be substantially more complex than those predicted by standard economic theory. In these pages we meet the sniper who outbids you in an auction's closing seconds, the early bidder who treats eBay as if it were an old-fashioned outcry auction, the shill who bids in league with the seller to artificially inflate the price--and other characters as well. Steiglitz guides readers through the fascinating history of auctions, how they functioned in the past and how they work today in online venues like eBay. Drawing on cutting-edge economics as well as his own stories from eBay, he reveals practical auction strategies and introduces readers to the fundamentals of auction theory and the mathematics behind eBay.
Complete with exercises and a detailed appendix, this book is a must for sophisticated users of online auctions, and essential reading for students seeking an accessible introduction to the study of auction theory.
Customer Reviews:
Good read.......2007-08-27
This is a good book and I thought it was entertaining. Some may find it a bit dry because it is written more like a text book but it does have some interesting information, some interesting stories, and it has a lot of math in the back. We all love math right? The math is just for reference and is in the appenedix, it was a good book I thought. However, it was not so much about trading safely on ebay, it was more about how real life auction rings fix prices, some statistical analysis of online auctions etc.
This is a good book but if you are looking for something that explains ebay fraud and how to avoid it, look for Scams and Scoundrels, it describes more of what I thought this book would be about. While this is good, it does not have the information on identifying fraud auctions, fraud sellers, or how to protect yourself from ebay scams like Scams and Scoundrels does. Get them both, they are both good, just different takes on ebay criminals.
Enthralling. It gets better as it goes on........2007-07-08
I've never liked auctions, but that has not reduced the interest of this book in any way. It gives clear and engaging explanations of how different auctions work, both in theory and in practice. Special attention is given to eBay of course, and why it works the way it does.
The main text discusses strategies and the effects of different auction rules without resorting to any math, allowing the reader to gain an excellent grasp of the issues without concentrating on technical details. But the underlying theory is not shortchanged in any way by this, since the math is contained in substantial appendices, where it is laid out with complete, easy-to-understand explanations.
I highly reccommend this book both as an introduction to eBay, and to auction theory. For me, it's both.
Engaging, informative, and entertaining!.......2007-07-03
Snipers, Shills, and Sharks is an instant classic that will appeal to anyone interested in understanding why ebay works the way it does and how it relates to a beautiful economic theory developed over the past few decades. How do English, Dutch, and Vickrey auctions work? Why do experienced ebayers snipe? When should a seller set a secret reserve? Why is ebay a second-price instead of first-price auction? Why does ebay post the second highest bid and not the highest one? These answers and much more are crisply explained and supported by real-world and laboratory experiments. I opened the book knowing next to nothing about auctions and ebay (other than as a participants), and now I feel that I understand a great deal.
Steiglitz begins in Chapter 1 with classic auctions, including English and Vickery. He explains the theory underlying each auction, including the seminal result that bidders should be truthful in a second-price auction such as Vickery or English (with a few caveats). Chapter 2 motivates ebay as a natural evolution of the English auction where bidders participate over time, with a fixed deadline. Chapter 3 analyzes real bidding histories on ebay and other experimental results. He explains when practice agrees with the theory, but also when it doesn't on account of human behavior. It also explains the benefits of sniping. Chapter 4 explains why ebay is not a first-price auction; Chapter 5 discusses strategies for the seller, including how to set the opening bid and secret reserve; Chapter 6 discusses strategies for the bidder, including how much to bid and when. Chapter 7 describes various ways that participants cheat and the theory underlying it.
The theory is inherently mathematical, but Steiglitz does a masterful job of replacing the math with easy-to-understand intuition in the main text and deferring the technical details to the appendices. That being said, the appendices are definitely a worthwhile read if you remember single variable calculus. The theory is extremely elegant. Appendix A treats the class Vickrey results; Appendices B and C cover various extensions. Appendix D describes a number of experimental results. Numerous references are provided for further study.
One of the most charming features of the book is the author's conversational tone and his personal anecdotes, both as an avid coin collector and as a professor who performs classroom experiments. For example, Steiglitz illustrates the "winner's curse" via a classroom experiment where he auctions off a jar of nickels to the highest bidder.
Not terribly substantive, and not even that fun to read.......2007-05-01
I picked this book up with great anticipation after hearing about it from Marginal Revolution. As an avid ebay user for the past 5 years and an economics major back in college, I was hoping that I'd find some insightful nuggets on the inner workings of auction economics and psychology.
What I found instead was a somewhat tired text that did not have a whole lot to offer. The introductory chapters on various auction types were the best and mildly entertaining, but it went slowly downhill from there. It read more like a textbook than a book you'd want to read for pleasure. There is no math in the main text, by design. The author has chosen this to keep it readable to everyone, and keeps the formulas in the appendix. That's fine by me, and I wouldn't take off stars for that. The thing that boggs this book down is that there isn't much substance. He cites a few small studies here and there that aren't very conclusive and don't give me much insight on what works and doesn't work on ebay.
Book Description
CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.
Customer Reviews:
The bible of consumer behavior!.......1999-01-17
This is the foremost consumer behavior text in the world.
I would highly recommend this book for all students and professionals interested in marketing and the study of what makes consumers buy.
Average customer rating:
- A great book on communication, presentation and persuasion
- Important, practical, and useful book
- Get Motivated ~nt
- Bring a little magic into your life
- You don't have to be a magician to love this book!
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Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship
Steve Cohen
Manufacturer: Collins
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Binding: Hardcover
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Similar Items:
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How to Persuade People Who Don't Want to be Persuaded: Get What You Want-Every Time!
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ASIN: 0060742046
Release Date: 2005-06-14 |
Book Description
Would You Like to Become More Commanding, Convincing, And Charismatic?
In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians—how to persuade, influence, and charm, and ultimately accomplish the things you've always wanted to do. As Cohen writes, "You'll discover how to take over a room, read people, and build anticipation to a feverish pitch so people are burning to hear what you have to say."
Win the Crowd will teach you Steve Cohen's Maxims of Magic, simple rules you can use to take charge of practically any situation, from on-the-job disagreements to dating to important cocktail parties. The Maxims of Magic will wash away insecurities and hesitations, and replace them with confidence, poise, and leadership. What's more, Steve Cohen will show you:
- How to Create a Magic Moment. Capturing people's imaginations and attention so they listen carefully to every word you say.
- How to Command a Room. Showing everyone in the room that you are speaking right to them, making them all feel unique—and completely focused on you.
- How to Read People. Learning to sense what people are feeling and thinking as you speak, what they want from you, and how to make them feel like they are getting it.
- Misdirection. The most important trick in all of magic—getting inside people's heads, and directing what they are thinking at every minute.
When you strip away the sleight of hand tricks, magicians are essentially masters of attracting and holding attention and impressing audiences, exactly the psychological secrets you need to be successful in life and business.
Customer Reviews:
A great book on communication, presentation and persuasion.......2007-05-09
First of all, I must confess that I was a little prejudiced against the author and his book before reading it. I simply regarded it as a gimmick of a not so successful magician who wrote just to promote himself. I had been terribly wrong. Riding on his five maxims of magic, (1. be bold 2. expect success 3. dont state - suggest 4. practice, practice, practice 5. be prepared), with plentiful of interesting anecdotes, the author did teach much on how to improve one's skills on communication, presentation and persuasion, the important qualities of a successful magician who did private performance for Mr. Bloomberg, the Japanese Emperor and so on. He even covered on breathing and acupressure exercises, reading eye movements, which I really found them helpful. The use of words in Chapter 10 is profound. Perhaps the only drawback is that he had taught very little on how to do magical tricks. Anyway, a very useful book for all. Highly recommended!
Important, practical, and useful book.......2007-03-17
In Win the Crowd, Steve Cohen not only teaches how to think like a magician, he explains why it's important to think like a magician. This is the best self-help, success-in-business book I've ever read. I wish I read it 30 years ago, but of course it wasn't available then.
Cohen teaches how to approach relationships and business from a whole new direction, and shares practical applications that can be applied immediately. Whether your crowd is one or a thousand, you'll learn how to win them over.
You'll even learn a few magic tricks along the way. In doing so, and with some of the other insights he reveals about magic, you'll learn that everything isn't always what it seems, and this in itself is important for success in life.
Get Motivated ~nt.......2007-02-12
Enjoyed the book. I don't recommend doing the "quarter slip" but the concept of what the author is trying to get across is enlightening.
Basically if your going to get ahead you can't be afraid and confidence (without conceit please) is key.
Bring a little magic into your life.......2006-10-10
Not everyone wants to be a practicing magician, but everyone needs to bring a little magic into their lives. None of us makes a pretension to be as captivating as a professional magician or Las Vegas showman, but we are all captivated by these people and wish that we could harvest some of their charismatic power for our personal and business lives.
Wouldn't you like to learn how a magician can focus his eyes on you, so that you become mesmerized by his gaze and feel that you must follow each one of his moves? Wouldn't you like to learn how a Las Vegas showman gives "presence" to his human frame - sometimes despite his actual size - and "fills" the room with his personality? Have you ever wondered how a magician gets you to focus on one part of his body, while another part of his body is actually putting the trick together?
What Steve Cohen conveys to you is that these are simple techniques, but they require almost daily practice. Steve talks about "eye contact" drills you can perform while you're walking through the mall, "posture" drills you can practice before your next big presentation, and "misdirection" techniques that, somewhat contradictorily, actually help focus your audience's attention on you.
You can read books about public speaking, which all repeat the same mantras about "eye contact," "breathing," and "body language," or you can take Steve's unorthodox approach to give your speeches a little "magic."
Steve's book is extremely well-written, and very entertaining. A little bit of talk about "magic," but nothing that would make a non-practitioner's eyes glaze over.
You don't have to be a magician to love this book!.......2006-07-05
You don't have to be a magician to love WIN THE CROWD
by Steve Cohen because
it applies to virtually any profession and/or thing that
may do in life.
Cohen, aka The Millionaires' Magician, entertains celebrities,
tycoons and aristocrats at private events the world over . . . he
also performs his public show, CHAMBER MAGIC, at New
York's famous Waldorf-Astoria Hotel . . .and as a result
of reading his book, I'm going to try to make a performance
in the near future.
I want to see how commanding, convincing and charismatic
he is--all traits he shows you how to develop in CHAMBER
MAGIC . . . now if this sounds like a bit much to promise,
consider the following game that the author plays:
As quickly as you can, answer the following questions:
1. How many fingers does one man have on his hands?
2. How many fingers on ten hands?
If you're like most people, you answered "ten" and "one hundred."
The first answer is correct. The second answer is wrong. Go back
and read it again. (If you still can't figure it out, I'll help; it is
"fifty.")
This shows what misdirection is all about. It moves you down
a particular path and puts you in a certain state of mind. You'll
learn this technique and many, many others as well.
You won't become an accomplished magician; in fact, there's
only one trick that he actually shows you how to do. However,
you'll gain many other valuable tidbits that you can use in
countless situations . . . among them:
* When I read the previous sentence to a friend of mine, a successful
businesswoman, she said, "That is so true!" She lives by the following
aphorism: "Don't ask first; just apologize later." Instead of running a
new idea by her boss, she just goes ahead and tried it out. According
to her, too many "managers" are entrenched in their ways of doing things
and are likely to say no to something new. She just plows ahead and
does it on her own.
* If you're supershy, start in a nonthreatening, location such as an elevator.
The next time you are on the elevator with a stranger, break the silence
and compliment her. That's right. Find something noteworthy about that
person and say, "That's a nice (sweater/hat/watch) you're wearing. I
like it." This simple act forces the person to react. You've taken a risk,
and you've taken control of the situation. You've done something bold.
Bravo! If the stranger ignores you, or thinks you're a creep, don't worry.
You'll both be getting off the elevator soon enough. The pain of rejection
will come and go so quickly that you'll never even notice it. If you're not
in the habit of speaking to strangers, you'll be pleasantly surprised
at how easily people will chat with you. If you're shy, challenge yourself
to compliment five people daily. This is your first step toward conquering
shyness.
* When I was a student at Tannen's Magic Camp, professional magician
Tom Ogden explained how he handles incoming phone calls. When
someone calls for a potential booking, he taught us:
1. Say, "One moment, let me check my date book."
2. Put down the phone.
3. Go make a sandwich.
4. Come back.
5. Pick up the phone and say, "Yes, I'm available that day."
If you jump quickly at someone's offer to buy from you, you appear
desperate. Never appear too eager to make a sale. Ogden was clearly
joking about the sandwich, but it served as a lesson, reminding us to
hesitate before saying yes.
Amazon.com
Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.
Book Description
A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them.
B & W photographs and illustrations throughout.
Customer Reviews:
Should be required reading in high school........2007-10-12
This is a common sense book that illustrates how many problems aren't due to it user errors - but to the designer's error. For example, how often have you guessed (incorrectly) when walking up to a new building, what door is the main entrance "in" door, and puzzled over whether that door opens in or out? The problem is not due to your lack of intellect - the problem was caused because the entryway's usability was not tested in the building's entryway door design, and therefore everyday users can not use them easily. If usabilty and good design were taught at the secondary school level, maybe we would all benefit from better designed homes, cars, highways, electronics, and web pages. Highly recommended.
Ever wondered why a tea pot looks the way it does?.......2007-09-23
Donald Norman, a very established expert on usability, interaction design and cognitive psychology, wrote this book back in the 80s. Although this is quite some time ago (for a book on design, at least), it still contains a lot of true things. The authors tackles a large amount of absurd mistakes in the design of every day items and explains where, why and how the design has failed. The book is written in an almost informal, novel-like way and therefore is an easy read. The author put a high information density into his text, which allows the reader to quickly advance from one idea to the next, without having the impression that the material repeats itself. A large amount of examples and stories help to convey the relatively abstract material in a way that it is fun to read. The mostly funny aspects of the examples help to connect the abstract information with real incidents. Although the author points out many design flaws, he never speaks negatively and always explains why design mistakes (or even user errors) occur and how they can be avoided.
If you like a book that explains common design errors and how to avoid them, this book is for you. If you want a tutorial in how to design an interaction, I would like to suggest Sharp, Rogers, Preece, 2007, instead.
Open your mind to usability.......2007-09-23
The Design of Everyday Things is not a common book. It is a book about thinking how things are made, and more important, why they are made that way. It's a fantastic way of speaking about usability, about utility, and about design.
After you read it, you'll start to look all around you. You can apply it to software design: Remember those hellish tools nobody could master even reading once and again the help? Or remember that tool that was so easy to use you didn't even opened the help... And analyse them, extract that factors make it good (or bad).
But you can apply it to your life. Are you dumb because you can't program your dishwasher, or maybe is that having 10 buttons is a mess?
I am left-handed and a lot of times I've thought "I can't do this well because it's designed for right handed". Now, sometimes I look more closely and see that even for them it's hard to use.
Something not common to read to learn something about usability and design, but a good source to learn them.
Learn to Apply Critical Aspects of Cognitive Engineering.......2007-09-13
Dr. Norman discusses many important aspects of cognitive engineering in this classic title, including human memory, errors, stages of action, constraints, knowledge in our heads vs. knowledge in the environment, feedback, mappings, to name just a few. He covers these topics fairly deeply, yet keeps them all quite interesting with his clear writing & excellent illustrations. A must read for industrial designers & usability engineers.
Past its 'sell-by' date.......2007-09-12
Originally published as "The Psychology of Everyday Things' in 1988, this book looks at the nexus of function and form from theoretical and practical points of view. While there is much to recommended it, and the principle are solid,the book is hopelessly out-of-date in its examples of everyday design, particularly computers and telephones. While Norman writes in a folksy, sometimes humorous style, DOET still reads like an undergraduate text book, and is highly repetitive. I'd look for something more contemporary.
Book Description
“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. Mencken
H. L. Mencken was wrong.
In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
This seemingly counterintuitive notion has endless and major ramifications for how businesses operate, how knowledge is advanced, how economies are (or should be) organized and how we live our daily lives. With seemingly boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, economic behaviorism, artificial intelligence, military history and political theory to show just how this principle operates in the real world.
Despite the sophistication of his arguments, Surowiecki presents them in a wonderfully entertaining manner. The examples he uses are all down-to-earth, surprising, and fun to ponder. Why is the line in which you’re standing always the longest? Why is it that you can buy a screw anywhere in the world and it will fit a bolt bought ten-thousand miles away? Why is network television so awful? If you had to meet someone in Paris on a specific day but had no way of contacting them, when and where would you meet? Why are there traffic jams? What’s the best way to win money on a game show? Why, when you walk into a convenience store at 2:00 A.M. to buy a quart of orange juice, is it there waiting for you? What do Hollywood mafia movies have to teach us about why corporations exist?
The Wisdom of Crowds is a brilliant but accessible biography of an idea, one with important lessons for how we live our lives, select our leaders, conduct our business, and think about our world.
Download Description
The Wisdom of Crowds
I
If, years hence, people remember anything about the TV game show Who Wants to Be a Millionaire?, they will probably remember the contestants' panicked phone calls to friends and relatives. Or they may have a faint memory of that short-lived moment when Regis Philbin became a fashion icon for his willingness to wear a dark blue tie with a dark blue shirt. What people probably won't remember is that every week Who Wants to Be a Millionaire? pitted group intelligence against individual intelligence, and that every week, group intelligence won.
Who Wants to Be a Millionaire? was a simple show in terms of structure: a contestant was asked multiple-choice questions, which got successively more difficult, and if she answered fifteen questions in a row correctly, she walked away with $1 million. The show's gimmick was that if a contestant got stumped by a question, she could pursue three avenues of assistance. First, she could have two of the four multiple-choice answers removed (so she'd have at least a fifty-fifty shot at the right response). Second, she could place a call to a friend or relative, a person whom, before the show, she had singled out as one of the smartest people she knew, and ask him or her for the answer. And third, she could poll the studio audience, which would immediately cast its votes by computer. Everything we think we know about intelligence suggests that the smart individual would offer the most help. And, in fact, the "experts" did okay, offering the right answer--under pressure--almost 65 percent of the time. But they paled in comparison to the audiences. Those random crowds of people with nothing better to do on a weekday afternoon than sit in a TV studio picked the right answer 91 percent of the time.
Now, the results of Who Wants to Be a Millionaire? would never stand up to scientific scrutiny. We don't know how smart the experts were, so we don't know how impressive outperforming them was. And since the experts and the audiences didn't always answer the same questions, it's possible, though not likely, that the audiences were asked easier questions. Even so, it's hard to resist the thought that the success of the Millionaire audience was a modern example of the same phenomenon that Francis Galton caught a glimpse of a century ago.
As it happens, the possibilities of group intelligence, at least when it came to judging questions of fact, were demonstrated by a host of experiments conducted by American sociologists and psychologists between 1920 and the mid-1950s, the heyday of research into group dynamics. Although in general, as we'll see, the bigger the crowd the better, the groups in most of these early
experiments--which for some reason remained relatively unknown outside of academia--were relatively small. Yet they nonetheless performed very well. The Columbia sociologist Hazel Knight kicked things off with a series of studies in the early 1920s, the first of which had the virtue of simplicity. In that study Knight asked the students in her class to estimate the room's temperature, and then took a simple average of the estimates. The group guessed 72.4 degrees, while the actual temperature was 72 degrees. This was not, to be sure, the most auspicious beginning, since classroom temperatures are so stable that it's hard to imagine a class's estimate being too far off base. But in the years that followed, far more convincing evidence emerged, as students and soldiers across America were subjected to a barrage of puzzles, intelligence tests, and word games. The sociologist Kate H. Gordon asked two hundred students to rank items by weight, and found that the group's "estimate" was 94 percent accurate, which was better than all but five of the individual guesses. In another experiment students were asked to look at ten piles of buckshot--each a slightly different size than the
Customer Reviews:
Smart, Interesting and Easy to Read.......2007-09-21
This book was a surprise hit for me. I didn't expect to like it, but ended up loving it so much I just had to have a copy on my shelf. Surowieki is very convincing, in part because he takes such care to bring up alternative arguments and respond to each. He also keeps his focus fairly narrow, so the arguments aren't all over the place. I was especially fascinated by his discussion of experts. We rely on them so heavily these days, but now I know to question their expertise. This book has changed the way that I make decisions and the way I evaluate good decision-making in my elected representatives. I recommend this book to anyone interested in making good decisions. It is a smoothly-written book and you won't have any trouble following the arguments or staying 'into' it.
Don't expect a textbook.......2007-09-19
I really like the Wisdom of Crowds because Surowiecki succeeds in explaining complicated and sophisticated ideas in ways that educated people can not only grasp but also incorporate into their own thinking. This is quite an achievement, one that critics of the book have overlooked. This topic has not been open until now to such a wide audience.
Surowiecki never shies from even difficult and abstract statistical concepts. He draws liberally upon academic journals and scholarly books, writing in a style that is at once journalistic and educated.
Yet, Surowiecki never talks down to his reader. Instead he invites the reader to accompany him through an arcane (and dimly lit) maze of statistical practice as it has been developed and utilized for decades by social scientists and economists. The reader is rewarded again and again because Surowiecki points to a partially hidden jewel, holds it up for examination, hands it to the reader and then leaves it in plain sight (often for reference later in the book).
Thus, this book is a remarkable example, a model, for readers (and writers) who wish to bridge the gaps between educated professionals.
My criticism is along different lines. In this extremely visual era, the editors could have widened the audience for the Wisdom of Crowds much further if suitable images could have been commissioned to throw additional light on Surowiecki's prose. But, paper and ink are so much more expensive than artists these days, one can understand the limitations and constraints Doubleday (Random House) were under. On the other hand, why not put up a web site?
Crowds Oh Wisdom.......2007-09-19
Good book and I thought the pace moved along extremely well. There are some significant things in the book that are a bit dated, but overall this is a very interesting book. I also recommend "Beyond Buzz: The Next Generation of Word-of-Mouth Marketing" by Lois Kelly published 2007 to couple with this book. Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Food for thought.......2007-08-21
I found this book full of sweeping claims, generalizations and is confusing in its presentation. However it made me think. Overall the writer is saying that people independently working on a problem can in a fair vote be more accurate then the smartest individual. He then quotes examples for such behaviour and examples of when the crowds got it wrong when they acted not independently but in mass. I suspect that much of his arguments are sound.
How much I am not sure for example if I asked the average person independently if they believe there was much truth in astrology, I am sure that over 50% would say yes.
However since the book is making much comments, I hope to see some better studies coming forward.
Having said all this it has changed my views on decision making and how to do it.
Surowiecki is a gifted teacher.......2007-08-08
At first I was afraid that "The wisdom of crowds" was going to be a 250 page restatement of the law of large numbers for dummies. In the beginning it looks that way, because Surowiecki takes a lot of time to explain that the more people trying to guess the solution to a problem, each adding their own bit of information, the more accurate the average guess. Not very revolutionary at all (although possibly counterintuitive at first). But as the book moved on I got more and drawn in and impressed by the presentation, which is rigorous and supremely readable at the same time.
The book describes how crowds can solve problems of cognition, coordination and cooperation. It gives the conditions under which crowds are good and not good at doing so. The author illustrates with a myriad of interesting problems and case studies, some rather obvious choices (why do investment bubbles emerge?, why do political stock markets predict so well?), others more arcane (why did the gangsters in reservoir dogs fail?, why is it often easy to cut a line?). What binds these studies together is the way groups handle information and the good and bad institution designed to make them do so.
Throughout all the diversity, it is the great scholarship of Surowiecki that makes everything naturally fall into place. Being familiar with a lot of the material in academic form, I know how conceptually daring some of it is, but Surowiecki effortlessly reduces it to bite-size portions, without compromising much or exaggerating anywhere. Great reading!
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Consumer Behavior: In Fashion
Michael R. Solomon , and
Nancy J. Rabolt
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover
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ASIN: 013081122X |
Customer Reviews:
Great Transaction!.......2005-09-17
the book was in good condition and shipped quickly! thanks for a great experiance!
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