Book Description
More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars
As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.
Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.
A sample:
• Bon Jovi And The Pirates
• Christmas Card Spam
• Clinging To Your Job Title?
• How Much Would You Pay to Be on Oprah's Show?
• The Persistence of Really Bad Ideas
• The Seduction of “Good Enough”
• What Happens When It's All on Tape?
• Would You Buy Life Insurance at a Rock Concert?
Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don't work for you. But I'm certain that you're smart enough to see the stuff you've always wanted to do, buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.”
Customer Reviews:
Another winner- big time!.......2007-09-10
I think that Seth's books are getting better. But this is not a book book, its a collection of articles, newsletters and blog posts. But it is real, quality, and very useful. Such useful ideas as, " The best marketers, of course, use the needle and the vise at them same time:. They don't assault, they don't demand, instead they earn attention. And they apply their marketing pressure so consistently and in such a measured and relentless way that sooner or later, they profit from it. " A great book if you want it in small lumps or more, It would be a good plane ride book, but bring a highlighter! I love this one
"I. Humans tend to work on a problem until they get a good enough solution, not a solution that's right.
2. The marketplace often rewards solutions that are cheaper and good enough, instead of investing in the solution that promises to lead to the right answer."
A Shot in the Arm.......2007-08-24
Whether you're an internet entrepreneur, a New Economy worker, or a creative-type, you'll find something of value in Godin's riffs. Written with a dose of humor, and short enough to be devoured in a trip to the bathroom, these think pieces are just what the doctor ordered to stir things up and give you a new perspective on the business of business.
I have reviewed business books for years and can smell BS a mile away. Godin is one of the few "experts" who really get it. Highly recommended. Buy a copy because you'll want to read it again and again.
For the marketing- minded and money- making only ... .......2007-08-20
Seth Godin is a supersalesman of the NetAge, a wonderblogwhiz successful to the manymillions. He puts in print for us here eight years of his previous postings packaging it anew for paperback bucks. He hypes and rehypes a number of key formulas for making the reader a riskier retailer of his own personal product. He gives us a variant of E.M.Schumacher's 'Small is Beautiful" and tells us 'Small is the New Big" He explores endless examples with small stories which show us how to better be the respectful, rightthinking managers of our own mental means.
He teaches us how to live and think faster and better, and make it all work for us.
However between his message and my execution of it falls the abyss. NO KLUTZES WANTED HERE this book seems to say, and all I can do is go round and round and round with my own worried words never able to sell them not one single little bit. (Dig-a-bit?)
In any case if you are of another mind, more practical, realistic, technically competent, marketing mindful- this work can provide plenty of fodder for the moo.
Get a Great Creativity Boost.......2007-08-07
Reading this book was like hooking up to a battery charger for business creativity. The book doesn't read like a typical "how to." There are just short bursts of genious that jump off the page and make you think about how and why you do what you do. I keep the book at my desk at the office and I often refer back to it when I'm trying to solve a marketing or operational challenge.
Seth is a red rubber ball.......2007-07-19
As I read this book, I thought "Seth Godin is like a red rubber ball." You know, you throw a ball against a concrete wall and it just bounces off. It looks pretty and makes a nifty noise. But the wall doesn't move.
And that's Seth Godin. A lot of action, but no real impact. This book is a big idea without a next step. A complaint without a solution. Seth is the guy who stands up to start a standing ovation, but does it so awkwardly that no-one joins him. This book is a celebration of everything Seth abhors about marketing and business and management, written with the luxurious smugness of someone who cannot suggest a practical alternative.
I can understand why Seth's rant seems to be "everyone is afraid of change". That's what my rant would be if I had a lot of ideas, but couldn't actually convince anyone to follow my suggestions. I'd think "it's them! They're all stuck in the status quo!"
To illustrate the point, Seth recalls a time a salesperson tried to pin an executive down to make a yes or no decision. The exec was non-committal, and then showed the pushy salesperson the door when she asked the exec to sign a document giving her permission to take the offer to a competitor. Seth uses this as evidence that some people are afraid to make a decision. I say, if a salesperson tried to force me to make a decision on the spot, they'd get shown the door too. But this just proves the point. An inability to influence is somehow the other guy's fault.
Actually, I think it's Seth who is stuck. His book "Small is the New Big" reads like it was written by a 14 year old boy - where everything is black and white (you change or you die) and he's discovering things other marketers have known for a long time (it's not about needs, it's about wants).
Yawn.
On the positive side, Seth has some creative ideas and a lively writing style. He's obviously an observer and a collector of little marketing nuggets. But after reading about 50 pages it all became very monotone and self-aggrandizing.
Judging from the reviews on Amazon, it looks like Seth has touched some people's lives for the better. So there must be something there. But for me, this is like listening to a first-year MBA student fumbling through a bad business plan. Bounce, bounce, boing, boing.
Book Description
Grilling is the most basic method of cooking there is. It dates back to the time of cavemen -- food plus fire equals good. But when it comes to healthy food from the grill, evolution has been slow, producing lots of nutritionally sound but incredibly bland recipes.
Until now. Bobby Flay's Grilling for Life is, first and foremost, about getting the biggest, boldest flavor possible from food and fire while making healthy choices all the way. Imagine a lifetime of Espresso Rubbed BBQ Ribs with Mustard-Vinegar Basting Sauce; Bricked Rosemary Chicken with Lemon; Chinese Chicken Salad with Red Chile-Peanut Dressing; Grilled Beef Filet with Arugula and Parmesan; Grilled Salmon with Lemon, Dill, and Caper Vinaigrette; and Garlic-Red Chile-Thyme-Marinated Shrimp.
For food that is good for you and full of his signature big style and big flavor, Bobby Flay will teach you how to use herbs, spices, heart-healthy oils, citrus zests and juices, honey, and vinegars in place of sugary commercial sauces and marinades. He'll show you how to enhance flavor by toasting nuts, seeds, and spices on the grill; roasting garlic in a covered grill to add to vinaigrettes and marinades; and grilling slices of lemon, lime, and grapefruit to serve on the side.
Bobby believes that we all need a full and balanced diet to be happy and healthy, so the book has everything you need to keep grilling for life: veggies chock-full of fiber; delicious complex carbohydrates (the right carbs) that not only fight heart disease but break down slowly, leaving you feeling fuller longer; fish rich in omega-3 oils; and, of course, the full range of proteins.
To sharpen your skills by the fire, Bobby Flay's Grilling for Life includes the sections "Equipment" (a very short list); "Fahrenheit 101," a temperature chart that helps you navigate rare, medium, and well-done; "Meals in Minutes," offering suggestions for the time-challenged; and "Party Foods," great party menus for everything from a cocktail party to an Italian feast.
Customer Reviews:
Every recipe has been a winner so far!.......2007-08-10
I bought this book on a whim for my father for father's day. I couldn't have made a better choice. Every recipe he's tried has been fantastic so far and it's really sparked his passion for cooking.
Flay gives easy step-by-step instructions and great advice on purchasing grill accessories, etc. I cook all the time and was able to glean some interesting information from the text as well.
I couldn't recommend this book enough. It's the best grilling book we've found (and we've tried a bunch).
For a novice this is the best place to start.......2007-04-11
The recipes were easy to follow, his descriptions and advice were awesome and the food was absolutely delicious. Highly recommended.
A Great Guide to Grilling.......2007-01-24
This is an exceptional grilling book. The information about how to grill is as important as the recipes. Mr. Flay deserves his excellent reputation.
1 for 1 - so far it's been great.......2006-07-10
I'm by far an inexperienced amateur chef...I tried one recipe so far: Salmon filets w/ pepper relish & anchovie vinaigrette. It took me two hours to prepare a 1/2 hour meal but the end result was great. I'm looking forward to my next conquest. Give this book a shot. Happy Grilling!
Good but misleading!.......2006-02-23
I liked the book but was surprised by the amount of fat in some of the recipes. Although I believe grilling is healthier than pan cooking or frying, I was surprised by the amount of recipes that had nothing to do with grilling. From salads to desserts. I was hoping for more on grilled desserts that are light and fresh off the grill. Liked the book, but was disappointing in many of the recipes and the fat count on alot of the recipes are high!
Book Description
Churches that bombard people with too many "little ideas" can miss the Big Idea.
Community Christian Church embraced the Big Idea and everything changed. They decided to avoid the common mistake of bombarding people with so many "little ideas" that they suffered overload. They also recognized that leaders often don't insist that the truth be lived out to accomplish Jesus' mission. Why? Because people's heads are swimming with too many little ideas, far more than they can ever apply.
Customer Reviews:
High Impact.......2007-09-25
The Big Idea is helping our pastoral staff focus. The longer you're in ministry the more you need to focus. This book is really helping our dialog about what we are doing as a church. WE have the why nailed down it is the what and how that gets diluted. Ferguson makes an interesting case for little tuths and big biblical truths that must translate into action - helpful. Dan Boyd
Overcome Information Glut & Decision Paralysis at Church.......2007-08-17
I am an information junkie. I read newspapers, magazines, books, and blogs. I watch TV and listen to talk radio. I consider myself a well-informed guy. But being well-informed is not the same thing as being wise or effective. Indeed, too much information can paralyze our ability to make decisions.
Our churches often contribute to this glut of information. The pastor preaches on one topic, Sunday school teachers teach on another, the worship leader sings new songs with multiple verses, and the announcement guy rambles on with the church's upcoming events. No wonder parishioners get stuck in their spiritual lives. They have too much information to act on. They know more than they can do.
In their new book, The Big Idea, Dave Ferguson, Jon Ferguson, and Eric Bramlett tackle the topic of information-glutted, decision-paralyzed churches. They argue that churches should teach one big idea per week, and that this big idea should be reinforced in all the church's venues (worship services, Sunday school classes, and small groups). They demonstrate the multiple benefits of the big-idea approach. And they offer practical guidelines for how to implement this model of ministry in your church based on their own experience.
Do you want to make more and better followers of Jesus Christ? Do you want to see a greater connection between people's faith and works? Then, as The Big Idea's subtitle puts it, "focus the message" so that you can "multiply the impact." Teach your parishioners one thing a week. They can do more with less.
Great book, truly, I just want the moon.......2007-05-08
This highly practical book on not just preaching, but church-wide discipleship, is written by one of the leading, Biblically conservative churches today in the areas of creative communication, team-based ministry, evangelism and leadership development. Community Christian Church in Chicago is also recognized as one of the top five leading multi-site churches.
The authors make a clear case that most of our churches send anywhere from 30 to 100 messages a week as to what we want our people to respond to in their growth. Our Sunday services, alone, often send 20-50 messages. In The Big Idea, the authors make a case for focusing the message to one Big Idea throughout the entire worship experience for the week and asking for clear response to that one idea in all areas of our church. They convincingly make the case that, in the long term, better discipleship occurs if we can yield a greater application response to the messages being sent--so people are living what they know rather than knowing far more than they live.
Don't be intimidated by the author's success and size of church--they communicate very simply. Along the way they give suggestions for how smaller churches can begin to use some or all of what they share. This is not a book about a program, rather it is a book with lots of practical leadership process steps that can be gleaned from and subsequently contextualize to your own style, leadership and setting. You will quickly note this approach to communicating for discipleship is used by their multi-site mega church as well as church plants.
After reading the first two chapters, I thought this book would make it on my top 10 list of must read leadership skills books for pastors. By the end of the book it was still in my top 25 and probably top 20. While the book is well illustrated throughout, I was left longing for just a few more varied examples. I especially was hoping that the authors would deal more with expositional preaching from the perspective of using that style of preaching to demonstrate good personal spiritual disciplines as a way of modeling. They did a very short, excellent bullet point treatment of ways to approach topical preaching--though this was the primary area I wished for more detailed illustrations of each approach (even if the examples were simply web links to sermons that could be listened to so as to learn more about how to effectively construct each kind of approach). If the authors had more extensively illustrated some of these ideas I would be telling you this is the best book on discipleship and preaching I have ever read. As it stands, it is still a great book that is sure to provide you with helpful ideas you can begin to implement quickly.
Two Thumbs Up for The Big Idea.......2007-04-11
Dave Ferguson shares some great ideas and strategies in this book. I like it because it wasn't just a "here's how we did it" church growth text...there are some philosophical principles and transferable ideas. The way that they have outlined a planning process for ministry is really helpful.
Spectacular Book.......2007-04-11
If you are searching for a way to simplify what your families are learning in church and get everyone on the same page this book is for you.
Average customer rating:
- Has history been tampered with?
- Calculations are only as good as your numbers
- Pants on fire?
- Accepted History & Chronology Must Be Changed.
- Very Interesting
|
History: Fiction or Science? (Chronology, No. 1)
Anatoly Fomenko
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Similar Items:
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History: Fiction or Science? Chronology 2 (Chronology)
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ASIN: 2913621058 |
Book Description
Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.
Customer Reviews:
Has history been tampered with?.......2007-10-23
Watch Video Here: http://www.amazon.com/review/RAZQNMXM4M9CL Has history been tampered with? Yes, it has! Did events and eras such as the crucifixion of Jesus Christ, the Roman Empire , the Dark Ages, and the Renaissance, actually occur within a very different chronology from what we've been told? Yes, they certainly did!
The history of humankind is both drastically shorter and dramatically different than generally presumed.
Why is it so? On one hand, it was usual custom to justify the claims to title and land by age and ancestry, and on the other the court historians knew only too well how to please their masters. The so called universal classic world history is a pack of intricate lies for all events prior to the 16th century. World history as we learn it today was entirely fabricated in the 16th-18th centuries. It's likely that nobody told you before, but
there is not a single piece of firm written evidence or artefact that is reliably and independently dated prior to the 11th century.
Naturally, after what you've learned in school and university, you will not easily believe that the classical history of ancient Rome, Greece, Asia, Egypt, China, Japan, India, etc., is manifestly false.
You will point accusing finger to the pyramids in Egypt, to the Coliseum in Rome and Great Wall of China etc., and claim, aren't they really ancient, thousands of years ancient? Well, there is no valid scientific proof that they are older than 1000 years!
The oldest original written document that can be reliably dated belongs to the 11th century!
New research asserts that Homo sapiens invented writing (including hieroglyphics) only 1000 years ago. Once invented, writing skills were immediately and irreversibly put to the use of ruling powers and science.
The consensual chronology we live with was essentially crafted in the 16th century by the Jesuits.
The world history was compiled from contradictory mix of innumerable copies of ancient Latin and Greek manuscripts and other irrefutable proofs delivered by late mediaeval astronomers that were cemented by the authority of writings of the Church Fathers.
Early in life, we learn about ancient history. Children love the magical lessons of history - they are like fairy tales. Teachers recite breathtaking stories; very soon We learn by heart the names and deeds of brave warriors, wise philosophers, fabulous pharaohs, cunning high priests and greedy scribes.
We learn of gigantic pyramids and sinister castles, kings and queens, dukes and barons, powerful heroes and beautiful ladies, emaciated saints and low-life traitors.
Ancient history is based documents, manuscripts, printed books, paintings, monuments and artefacts - called primary sources.
The problem is that neither these ancient documents, nor events described therein can be irrefutably dated, moreover they contradict each other for the most part.
When a school textbook tells us that Genghis Khan in year X or Alexander in year Y, have each conquered half of the world, it means only that it is so said in some of the written sources.
There are no answers to simple questions:
When were these primary sources written?
Where and by whom were these sources found?
It is wrongly presumed that ancient and medieval chronicles, written by Genghis Khan's or Alexander the Great contemporaries and eyewitnesses, are readily available. Actually, only sources written hundreds or even thousands of years after the events are there, compiled mostly in the 16th 18th centuries, or even later.
As a rule, these sources suffered considerable multiple manipulations, falsifications and distortions by editing. At the same time,
innumerable originals of ancient documents under various pretexts were destroyed in Europe under various pretexts.
The names of persons and geographical sites often changed meaning and location during the course of the centuries.
Geographical locations became clearly defined on maps only with the advent of printing.
This made possible the circulation of identical copies of the same map for purposes of the military, navigation, education and governance tasks.
Historians from Oxford say: "hey, everybody knows that Julius Caesar lived in the first century B.C.
`Julius Caesar' statement is only a point of view as
there is simply no irrefutable documentary proof that Julius Caesar or any other great name of antiquity ever existed.
Better than that - extremely rare sources that can be reliably dated back to the 10th-14th centuries A D, do not show the polished picture of classical history.
They show a picture both contradictory and confusing.
All methods of dating of ancient sources and artefacts are erroneous:
Radio-carbon C14 method produces dating with exactitude of plus minus 1500 years, therefore it is too crude for dating of events in historical timeframe!
The Almagest tractate, which lies as corner stone contemporary chronology, compiled in the 2nd century A D by Ptolemy, the founding father of astronomy, contains astronomical data of 9th to 16th century!
The Bronze Age,that has supposedly began 5000 years ago. Bronze is made of 90% copper and 10% tin, but the technology for tin extraction dates back to 14th century A D!.
All eclipses contained in manuscripts, like Thucydides one, relating 'ancient' events have exclusively medieval dating. All horoscopes cut in stone or painted in Egyptian temples, like Dendera have exclusively early medieval dating solutions.
Not quite what you have learned in school? Open your eyes, and, you will find sufficient proof to reach step by step the inevitable conclusion that the classical chronology is false and therefore, that the history of ancient and medieval world universally accepted today, is also false. Have a fresh outlook on everything said or printed about "ancient" and "enigmatic" Roman, Greek and Egyptian, medieval as well as all other "lost and found" civilizations.
Antiquity and Dark Ages are phantoms invented in the 16th 18th and polished in 19th 20thcenturies. Human civilization is in fact barely 1000 years old!
This book will change your perception of History forever!
What if Ancient Rome, Greece and Egypt were invented during Renaissance?
What if The Old Testament was a rendition of events of the Middle Ages?
What if Jesus Christ was born in 1053 and crucified in 1086 AD?
Sounds Unbelievable?
Not after you've read "History: Fiction or Science?" by Anatoly Fomenko, the genius mathematician.
Armed with astronomy and computers Anatoly Fomenko turns History into a rocket science.
Calculations are only as good as your numbers.......2007-08-03
Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.
Pants on fire?.......2007-07-19
Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.
Accepted History & Chronology Must Be Changed. .......2007-04-09
There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.
For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.
Very Interesting.......2007-03-07
It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.
Book Description
The Mom Inventors Handbook. gives practical step-by- step advice for putting inspiration into action. The book takes inventors from idea development to marketing and sales covering everything from market research to prototype development, manufacturing and licensing and debunks some common myths. It simplifies the invention process; even providing stories from real mom inventors sharing their 'aha' moments and lessons learned.
Customer Reviews:
Step by step guide to creating and taking a product to market.......2007-07-27
Tamara works her way though all the steps for bringing a product to market. As the title would suggest her target audience is female but as a male I also found that it was very informative. She presents examples from her own work as well as that of others helping to show how varied and simple products really can be.
Get This Book.......2007-07-23
If you are an inventor or have thoughts about inventing a new product, do yourself a favor and BUY THIS BOOK. I created a product and recently launched my Web site to sell my invention, OnTray, on. This book was my road map throughout the whole process.
Laura Hamrick
Tremendous aid for understanding how to turn your new product idea into a successful business.......2006-06-10
I launched a new product line several years ago - learning a lot along the way. I am getting ready to launch a new line of products and decided to read this book. It was a tremendous resource! So many of the answers that I had to dig for and learn the hard (and expensive) way - are contained here in one easy to read book. I highly endorse it. It is also very motivational (as you read the stories of other people) that decided to take action and turn their idea into a successful business. Well worth the price. Very well written.
Informative and inspiring.......2006-03-12
Mom inventors wanting more info on what's involved in bringing a product to market will want to read this book. The book offers practical advice on researching your market, creating your product prototype, protecting your idea, manufacturing your product, and bringing your product to market.
What I like best about the book is that it features case studies and practical advice from real-life mom inventors.
There are also lots of helpful website links and other helpful resources at the back of the book -- very helpful for mom inventors who wish to do some additional research.
This is a terrific and inspiring book that will be very helpful to mom inventors at any stage of bringing an invention to market -- conception right through delivery.
Amazing, Informational & A Must Have.......2005-11-18
This book does it all for anyone wanting to create/invent a product that they hope to bring to market. Tamara shares in a very easy-to-read format her experiences, her expertise and saves the rest of us lots of time, energy and money. Her mistakes made along the way combined with her successes that continue to grow provide the reader with a wealth of knowledge about researching, developing, patenting, protecting, marketing (and more!) an idea/invention.
Pair this with the CD sets created by her dynamic and resourceful company mominventors.com, and you will walk away with knowledge you could not even get in business school! I wish I had read this three years ago when I first started my product line development. Thanks Tamara for sharing so freely and so generously to save the rest of us time and money!!!
Beth Butler
Creator of the BOCA BETH Program
Amazon.com
Sarah Susanka has a not-so-insignificant idea in Creating the Not So Big House. She contrasts the glamorous, glossy-photo house plans of vaulted ceilings and palatial living rooms with the livable, day-to-day pleasure of cozy window seats and comfortable breakfast nooks, and her conclusion is resonating with families across the country: bigger but shoddier isn't better than smaller and well made. Descriptors like "spacious" and "expansive" fill the real-estate promos, but Susanka seeks the elusive yet affordable qualities that turn a house into a home. And she provides more than mere ideals around which to rally. She selected 25 house designs, from a southwestern adobe to a Minnesota farmhouse to a New York apartment to a Rhode Island summer cottage, and she profiles each home in great and well-illustrated detail.
Her ideas for interior as well as exterior views, airy stairways, diagonal views, and framed openings translate well in an array of different houses appropriate to childless couples and large families, as well as hot climes in Texas and cooler regions in Vermont. There are traditional designs to fit in with Massachusetts styling and contemporary designs to adapt to California cliffs, and they range from country spaces to suburban homes to city apartments.
Susanka selected house plans that are available for sale, because her purpose is to make affordable quality housing accessible to the general public, but they're also presented as catalysts for your own designs, because the house that worked for one person might inspire the plan that would work best for you. Whether you're in the market for a new house, want pragmatic renovation ideas, or are interested in the concept of space-saving abodes from a city-planning, philosophical perspective, Susanka's book is an eye-opener and a mind-expander, providing conceptual and practical tools to assist you in planning your own livable home. --Stephanie Gold
Book Description
Sarah Susanka's The Not So Big House spoke to millions of disenchanted homeowners who want to downsize their dream home without diminishing the dream. By evaluating what makes them feel at home and letting their activities define their rooms, homeowners end up with cozy areas they like and use rather than oversize formal rooms they never enter. Creating the Not So Big House explains what homeowners and potential homeowners need to know to get the home that fits their dreams and their lifestyles. Featuring 20 new houses and five remodels of the best Not So Big House designs, Creating the Not So Big House gives readers insight into successful home design.
Customer Reviews:
The not so big house is more of a Not so inexpensive house.......2007-06-20
We have read both books and did find some things interesting, there was only one or two houses in either of the books about the Not So Big House that would have worked for us. One thing we did find that the cost of the "not so big house"; because of many of the materials used; it is really more than what a number of people might find too expensive for their budget.
A must when designing your home.......2007-06-09
We are remodeling our house and my daughter and husband are about to build a new house. A friend of us got many great ideas from this book when they built their home, so they recommended it to me. I had purchased it as a gift for my daughter who, along with her husband, have been reading it since then word by word, and studying the pictures. They are so excited by the concept of a great home and the excellent ideas found in the book. It gave them the direction that they will definitely take when designing their new home.
MORE NOT SO BIG.......2007-05-04
A FURTHER EXPLORATION OF THE NOT SO BIG PHILOSOPHY, QUALITY OVER QUANTITY. INTERESTING AND INFORMATIVE, GOOD COMMON SENSE.
What a Great Idea Book.......2007-03-11
Creative ideas for the practical person. No cute gismos and such, just solid ideas and ways to make them work. Highly recommended.
Good Idea, But . . ........2006-12-29
Her premise that quality beats quantity is a good one. Unfortunately, her taste in architecture (or at least interior design) leaves a lot to be desired -- most of her examples are visually cluttered and will seem dated very quickly, as some indeed already do.
Customer Reviews:
Meh. Fake looking pictures and unpronouncable species names.......2007-09-24
and a little quiz on each page :
'Which dinosaur has 2 big horns'....
Seriously, if you can pronounce more than 80% of the names, much less your kid,
you are probably a reptologist.
dinosaur book- too simple.......2007-08-24
I am not so impressed with this book. the pictures are not colourful enough for the children. the names are a mouthful!
MY CHILDREN LOVE IT!.......2007-08-16
This book is very colorful and big. My children love to sit and look at the book!
dinos.......2007-07-19
Very cute book. My 3 yr. old son loves dinosaurs and this is one of his favorite books.
My Big Dinosaur Book for Kids.......2007-03-22
I gave this book as a gift to a [...] boy and he simply loved it and spend hours and hours reading and looking at the pictures of the Dinosaurs. For the price this was an exceptional learning tool for younger kids.
Book Description
The new bible for creating more powerful advertising
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.
This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:
#3 Read what your customer reads, watch what she watches
#10 Quality is the absence of nonquality signals
#15 Sell the benefit, the advantage, and the feature—in that order
#19 Get the no-bodies out of your approval process
#41 Know when and how to scream “sale”
Just as Jeffrey Gitomer's hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn't work in today's advertising world.
Customer Reviews:
Good Book To Own.......2007-09-22
I am so glad I bought this book. I can look to it for inspiration when I want to advertise whatever I'm working on.
Advertising by Numbers.......2007-02-22
This book is full of old advertising cliches that at best, provides insights to the reader on why so many ads appear to have been written from the same playbook. If the authors represent the oversight and creative direction clients are getting at large ad agencies, it is easy to see how firms can waste millions of dollars on safe, formulaic ads that yield big fees for agencies and small results for shareholders.
Great inside view of big agency life.......2006-12-22
I absolutely engulfed this book. I found it not to be so much of an "how to" book as much as a full-of-gems and insights book. A great deal of these tips are spot-on applicable. I have recommended to co-workers, professors, students and friends.
lots of fluff.......2006-11-13
watch videos and go to the movies together, become an expert on the consumer, do quantitative research, seperate your brand from the competitor... these are some of the 52 ideas. lots of fluff, no guts. i was looking for more detail. how should i conduct research? how have other companies done it? what worked in the past? what didnt?
this is a book for an executive of a large corporation who has lost touch. not for someone who wants to start a business...
Little Blue Book of Adverstising - wise and funny.......2006-11-06
This is an extremely readable book, like taking an advertising / marketing crash course from the pros. It is chock full of solid advice, with direct and funny delivery. I bought copies for friends.
Book Description
Respected among scientists and spiritual leaders alike for his pioneering work combining scientific and spiritual thought, Fred Alan Wolf (aka Dr. Quantum) is, as Deepak Chopra states, "one of the most important pioneers in the field of consciousness." Featured in the word-of-mouth indie hit, What the Bleep Do We Know?!, Dr. Wolf is a physicist who knows how to put complex science-based ideas into terms that even science-phobes can understand. With clarity and a sense of humor, Dr. Quantum presents Big Ideas in the form of both short quotes and longer excerpts and covers topics ranging from the construction of our everyday reality to our relationship to one another. Dr. Quantum's Little Book of Big Ideas is a perfect gift for anyone interested in the realm where science meets spirit.
Customer Reviews:
A fun recommendation for any interested in science.......2006-05-23
Physicist Fred Alan wolf (a.k.a. Dr. Quantum) is respected among scientists and spiritual leaders alike for his ability to bridge spiritual with science concerns and insights, and his latest DR. QUANTUM'S LITTLE BOOK OF BIG IDEAS: WHERE SCIENCE MEETS SPIRIT is no exception, drawing important links between physics discoveries and theories and their meaning to and impact upon religious thought. A 'little book' format pairs vignettes and short reflections with longer essays on concepts of sources of inspiration and new ideas, charged particle 'dancers', and more. A fun recommendation for any interested in science.
Diane C. Donovan, Editor
California Bookwatch
Explore The You-niverse.......2005-11-16
"We are merely reflections of a single mind in a multiple-reflection looking glass." - From the book
Featured in the popular indie movie What the Bleep Do We Know!?, Dr. Fred Alan Wolf is the author of such books as Mind Into Matter, The Spiritual Universe, and Matter into Feeling. In 1982, his book Taking the Quantum Leap was a recipient of the prestigious National Book Award for Science.
Known for simplification of the new physics and bridging scientific and spiritual thought, Dr. Wolf has carefully chosen and arranged excerpts from his books and interviews for the book Dr. Quantum's Little Book of Big Ideas. According to the author, the bite size nuggets aren't intended to "teach" anything (although he hopes readers learn a bit about themselves and the universe) but rather to help loosen tight bonds wrapped around beliefs held as the "only" reality.
Some of the nuggets of wisdom are quite short-just a sentence-while others span two pages. These tidbits cover Heisenberg's Uncertainty Principle, consciousness, how observation changes reality, parallel universes, One Mind, the nature of time and more.
Here are few bite-sized gems from Dr. Quantum's Little Book of Big Ideas:
"The world is malleable, infinitely changeable. Not only are we capable of changing the present, but also the past."
"Mere observation is enough to alter the history of anything or anyone, even a whole country."
""Physicists Albert Einstein and Richard Tolman showed that if quantum mechanics describes events, then even the past is as uncertain as the future. So how do we have any past at all? The answer is that we create them! Yes. What we call the past only exists in the windmills of our mind. We in the present are responsible for our pasts, not the other way around. We are the creators of history."
"When you aren't looking, it's like a wave. When you are looking, it's like a particle."
"Do you think when a new idea comes out everybody's really excited and ready to get it? No! That ain't how it works! When a new idea comes out people are very reluctant to change the way they've always thought-even when they know it's wrong. They don't want to change."
A soft cover book of 143 pages, Dr. Quantum's Little book of Big Ideas offers easily digestible pieces of quantum wisdom. Although most are easy to understand, several ideas are mind blowing in their implication. If you're interested in quantum physics, the mind/matter connection, the power of the observer and creating reality, this is a great book inviting you to ponder the nature of life and workings of the you-niverse.
Fred Alan Wolf did it again!.......2005-11-11
Fred Alan Wolf is one of the only authors who understands how to bring quantum physics down to earth. Especially his interest in consciousness and his experience in this field sets him apart from other scientists and makes this book a great gift for everybody.
I have posted some other reviews about his audio books on my website:
Quantum Biocommunication Technology
Book Description
How do creative people create?Where do they get their ideas?For many, "brainstorm" sessions are a starting point. But huge numbers of creative people go through creative annuals or other books showing large amounts of work by top creative people. (Author David Carter calls this process "solitary brainstorming.") The Big Book of New Design Ideas was created for this specific purpose. Each piece was selected based on its potential to trigger an idea in the mind of the reader. Look at the logo section: you'll see a lot of different techniques there. Suddenly, you see a logo that "triggers" an idea. And that idea may have nothing at all to do with the one you just saw. That's pretty much how this book works. For everybody who uses the works of others to inspire their own ideas, this book is the one that should be on the shelf.
Customer Reviews:
Big Book Design Ideas.......2007-04-01
A great companion book to Carter's book on color in design. Lots of great ideas and I love the flip book layout which makes it easy to find what you are looking for.
Excellent.......2007-03-29
I am a design teacher - and like to fill my presentations of real-life work that parallels my classes. Excellent source of scanning material, and gives you the exact colors.
Books:
- Spanish FSI Basic Course Platiquemos Version Vol 1 (8 CD's and Book)
- SPIN Selling
- SPIN Selling
- Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data
- Stumbling on Happiness
- Survey Research Handbook (Paperback)
- The 22 Immutable Laws of Branding
- The Best Friends Staff: Building a Culture of Care in Alzheimer's Programs
- The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
- The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services
Books Index
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