Book Description
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find:
- 5,000+ sales phrases for consumer and business-to-business products and services
- a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
- a special section on the seven steps to writing winning slogans
- Expert advice on how to target your message to specific audiences
Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."
Customer Reviews:
Phrases That Sell.......2007-07-27
This book is handy for the idea challenged. It is well laid out so one can find the basic idea they are seeking and then find phrasing elaborating on the idea or concept. It's a very handy volume to have when doing ads or flyers
Media Sellers Bible.......2007-01-09
A+++, I can't keep it on my desk, everyone borrows it looking for that "phrase that pays"
Beyond Your Wildest Dreams (Wink)!.......2006-12-03
Do you really need to pay someone to tell you to use phrases like, "Even better than you thought possible," "It's a neat idea!" and "Walk on the wild side"? Then buy this book, because it is loaded to the brim with such hackneyed, corny, and transparent phrases. Everyone else, see me after class.
Phrases that sell.......2006-11-06
This book contains phrases that save you thinking time when trying to get the copy right when developing direct mail and web page copy. Broken down to subject categories it is easy to use.
It saves you thinking time and thus improves productivity. Full of liitle gems.
Recommended
PHRASES THAT SELL.......2006-03-09
This book is a great asset and reference for students in my role as an educator / lecturer in marketing
Amazon.com
In business and out, the ability to convince others to adopt a specific point of view is almost always a precursor to success. Norbert Aubuchon, a former DuPont executive who now teaches motivational techniques in seminars and workshops, outlines his basic methodology in The Anatomy of Persuasion. Through case studies, practice assignments, and a look at some common roadblocks, he shows how to deal with both routine situations and the inevitable surprises that regularly arise in the workplace.
Book Description
Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate?
This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.
The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:
** apply the two major principles of communication
** perceive the needs of others
** present the features and benefits of their idea
** understand the subconscious decisions people often make
** create a logical, error-free proposal (oral or written) that will
win the day.
Customer Reviews:
Business Communications.......2007-06-25
It is certain that this book has enough gusto to put your thoughts and fingers to work.
To the novice or expert you will discover that this book fosters logical thinking.
Outstanding book.......2005-10-18
the book is great. It gives step by step instructions to better presentation. Material can be used in every day life very effectively. I recommend every one to read this.
A must listen.......2001-08-30
Persuassion was an art that has been put to more productive usage.
The author will define and train us gain that skill - he has invoked that inert,once dormant art - you will no longer be the same - no more anger, but with the will to PERSUADE
The title of this book is misleading IMHO........2001-07-24
"Anatomy" suggests an anotomical analysis of something. This book talks about "process", not essence.
If you are an analytical thinker, you will hate this book. If you are somebody who can be easily programmed, then you will love it.
The first 20 pages reads like a conversation with a typical salesman. -blah blah good! -blah blah blah good!
I was expecting a clear evaluation of the linguistic nuances of social persuation, and/or guidance for evaluating the "mark" (sort of speak), to help me assess the effectiveness of a pitch.
That is NOT what this book is.
They talk about "thinking process". Well. It may be a process. The other part...?
Excellent for technically trainged people among others........1999-09-29
I am an engineer, and I have to sell my services. Getting buy-in for my engineering projects was not one of my strong suits until I read Aubuchon's book. I learned an analytical-thinking approach to my proposals. Much to my surprise the techniques presented actually work for me. My scientific background didn't help me much when it came to getting business, but this book did. I recommend it anyone who wants to add commercial success to his or her lives.
Book Description
Just the thought that marketers and business owners would really consider sending advertising messages to people's cell phones is enough to make some people cringe in fear, maybe anger. But the truth is - it's already happening. Whether or not American consumers are ready for it, mobile marketing - in all its possible mutations - is here.
The mobile phone is a delicious low hanging tree marketers will find difficult to resist. As mobile devices achieve optimum market penetration, advertising on cell phones will become the hotspot of tomorrow's marketing contests.
And the first step to winning is knowing how to play.
MARKETING ON THE GO introduces the reader to the fundamental concepts of mobile marketing. The author examines a wide arsenal of advertising and marketing strategies that are now and will soon be available in mobile communications. The book covers topics such as screen coupons, advertising ringtones, wireless web, permission-SMS, and other new marketing and advertising tools designed specially for use with mobile phones.
• How to design ads for mobile phone micro-browsers
• Design your own Screen Coupons using Wireless Bitmap
• How salespeople use cameraphones in their marketing
• How to get mobile phone users to accept your ads
• Why you need a Permission Telemarketing program
• Turn your commercial jingle into Advertising Ringtones
• How to optimize your website and make it mobile-friendly
• The new battle for domain names and how to spin it
• Using viral strategies to enhance your mobile marketing
Amazon.com
Take a deep breath, and repeat after me:
"The most effective marketing tools on the Internet are not WWW storefronts, Java applets, or the fastest servers. In fact, the most effective marketing tools on the Internet are the right words, used in the right ways."
Building on this simple proposition, Joseph Vitale has written the best book I have yet encountered on Internet marketing. It features an unlikely combination of sensitivity to Internet culture, business savvy, and a genuine love of language.
Although there are a few minor typos in this edition, and a few points with which I would quibble, I cannot recommend this book highly enough. If you are involved in selling anything on the Internet, get a copy for yourself, and copies for anyone who communicates about your products or service to the online world. The Net community -- and your bottom line -- will thank you!
Customer Reviews:
Joe Vitale hits the nail on the head!.......1998-08-06
Emotional writing works on the web. This easy to understand book clearly identifies and persuades the reader to use language that will really get someone to contact you, buy your product, or try your service.
Sure, many in the advertising game will disagree with Joe. They'll tell you it's image, image, image that works. Bull! The stuff in Joe's book really works and anyone involved in direct mail, or internet marketing should take the time to read this book with an open mind.
Spam is Spam.......1997-12-23
The author seems to understand many old mass marketing tricks, but is clueless about the Internet. Spam by any other name is still spam. Mark Twain would, I suspect, be turning his acid tongue to the spammers, not joining them. I highly recommend avoiding this book.
Good advice, but badly outdated at times........1997-03-09
While some of the advice offered by this book was well recieved and noted, much of the book was about writing effective spams (thus rebuking the subtitle, "Without getting Flamed"). Also, much of the web information was badly out of date; at one point he claims that a mere 15% or web users can view graphics.
Say What? Sorry, but "forget using graphics" does *not* imply good marketing strategy to me. While I understand
that Vitale was trying to avoid being technical, he would
have done well to drop a few web tips like "forget black-on-grey".
If you want to write spam, buy this book. If you're overly new to the internet and need help with the basic culture,
buy this book. If you want to write effective web pages (like I do), do yourself a favor and search "David Seigel".
His book on third-generation web sites laps this book in
effective web sales.
This book changed my dreams. At night, I dream business now........1997-01-14
That night I dreamt about marketing. About the big internet.
I swam in a sea of marketing ideas. I felt fine and save.
The future was wide and open.
This book changed my dreams. At night, I dream business now........1997-01-14
That night I dreamt about marketing. About the big internet.
I swam in a sea of marketing ideas. I felt fine and save.
The future was wide and open.
Book Description
"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features:
- Cross-referencing of word categories to stimulate creative thinking
- Advice on targeting words to your specific market
- Tips on word usage
- A thorough index
- A concise copywriting primer
- A special section on selling yourself
The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.
Customer Reviews:
Terrific tool for beating writer's block.......2007-07-28
If you struggle with writer's block, or have trouble hitting just the right tone and voice when you write, pick up this handy thesaurus. Some people say the lists are obvious, simple or overly salesy. But then again, that's easy to say when you aren't the one facing a blank page.
Having spent years as a professional copywriter, I find this, and the companion book More Words that Sell, invaluable.
The beauty of these books is that they don't just include descriptive words, they give you whole phrases you can use to speak to a particular target audience. So think of this as a great place to start when you're drawing a blank and need to stimulate some fresh words, phrases or ideas.
I feel like I'm cheating--ethically and legally .......2007-06-14
If you've ever struggled to find a better way to say "big" or "beautiful" or "fun," and you've found yourself staring at the computer screen, those frustrating days are over.
This book is like a thesaurus on steroids, specifically for those of us who need to write things like sales copy, website copy, even office memos.
As a publicity expert, I find this particularly useful for press releases, as well as for sales copy at my website.
I love the chapters devoted to transition phrases, calls to action, the P.S., and phrases to help people order. You won't find this stuff in any thesaurus.
The front of the book includes a crash course in copywriting.
WORDS THAT SELL.......2006-03-09
This book is a great asset and reference for students in my role as an educator / lecturer in marketing
GREAT marketing tool.......2006-02-25
I highly recommend this for anyone who is marketing a product or service, especially if you write sales copy or sales letters. It is very easy to use, indexed and categorized to make it simple to find the perfect words for your needs. This is NOT a text on how to write ads, and it IS an absolute must-have resource for anyone doing ads.
Good luck with it!
Respectfully,
Liz Kennedy
www.WarriorInsights.com
www.ModernWarrior.com
Very Helpful (but a little dated).......2006-02-17
As a copywriter I needed something like this long before I knew it existed. No good copywriter would just regurgitate from the pages verbatim, but it provides inspiration and gets you out of copy traps.
Only one complaint - there are some pretty silly entries in here. I suppose that's why there's a sequel. I was looking in the Stylish section and found the word (i kid you not) Outasight! (with exclamation point).
But most of the language is pretty relevant. Buy this if you're a copywriter and think you've used the same tired words too many times.
Book Description
This digital document is an article from San Diego Business Journal, published by Thomson Gale on June 11, 2007. The length of the article is 665 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: 42Media's new wide screen service helps merchants get the message out; plasma televisions used to promote products, services.(42Media Inc)
Author: Candice Reed
Publication:
San Diego Business Journal (Magazine/Journal)
Date: June 11, 2007
Publisher: Thomson Gale
Volume: 28
Issue: 24
Page: 16(1)
Distributed by Thomson Gale
Book Description
This digital document is an article from Family Practice News, published by International Medical News Group on February 15, 2001. The length of the article is 672 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: AMA Primer to Promote Management, Prevention of Food-Borne Illnesses.(Brief Article)
Author: Miriam E. Tucker
Publication:
Family Practice News (Magazine/Journal)
Date: February 15, 2001
Publisher: International Medical News Group
Volume: 31
Issue: 4
Page: 12
Article Type: Brief Article
Distributed by Thomson Gale
Book Description
This digital document is an article from BIOTECH Patent News, published by Biotech Patent News on January 1, 2003. The length of the article is 595 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: bioMerieux to track infection patterns using MedMined system.(bioMerieux Inc. to promote and market MedMined's Virtual Surveillance service to North American healthcare institutions )
Publication:
BIOTECH Patent News (Newsletter)
Date: January 1, 2003
Publisher: Biotech Patent News
Volume: 17
Issue: 1
Distributed by Thomson Gale
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Direct mail advertising can promote any product of service.(1998 Corporate Reports): An article from: Arkansas Business
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Citation Details
Title: Direct mail advertising can promote any product of service.(1998 Corporate Reports)
Publication:
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Date: August 18, 1997
Publisher: Journal Publishing, Inc.
Volume: v14
Issue: n33
Page: pCR18(1)
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