Book Description
Sexy. Diva. Boy-crazy. Shopper. The image of girls and girlhood that is being packaged and sold to your daughter isnt pretty in pink. Its stereotypical, demeaning, limiting, and alarming. Girl Power has been co-opted by marketers of music, fashion, books, and television to mean the power to shop and attract boys. Girls are besieged by images in the media that encourage accessorizing over academics; sex appeal over sports; fashion over friends. Packaging Girlhood exposes these stereotypes and the very limited choices presented of who girls are and what they can be. Lamb and Brown give parents guidance on how to talk with their daughters about these negative images and aid them with tools on how to help girls make more positive choices about the way they are in the world. In the tradition of books like Reviving Ophelia, Odd Girl Out, and Queen Bees and Wannabees that examine the world of girls, this book promises to not only spark debate but help parents to empower their daughters.
Customer Reviews:
Thought-provoking but lumps together innocuous & harmful things.......2007-09-29
"Packaging Girlhood" is an important read for parents concerned about the toxic influence modern pop culture has on girls. Unfortunately, the authors do not distinguish between what is truly harmful and what is innocuous but lumps them all together for criticism. Age-appropriate frilly pink dresses and princess or angel Halloween costumes, nursery rhymes & jump-rope jingles touting love & marriage, and Disney movies are just as bad in the authors' eyes as slutty teen clothes & Halloween costumes, explicit rap, and "soft core" porn on cable TV.
The authors are also shockingly permissive when it comes to teen sex, alcohol, and narcotics use. They worry about whether a girl is doing these for the "right" reasons and in a "responsible" way rather than saying that *CHILDREN* should not engage in such risky behavior in the first place (which is what many if not most parents believe). Throughout the book, the authors pooh-pooh the idea of parents forbidding their daughters from problematic content, items, or behaviors. Instead of asserting their authority, the authors believe parents should simply engage in a discussion and hope their daughters make the right decisions totally on their own. However, his type of parental permissiveness is a major contributor to the problem in the first place. Children need *PARENTS*, not someone trying to be their "best friend".
Rescue your daughter from their scheme.......2007-09-16
I am a mentor to 8th grade girls and try to read books that will help me understand them better. While the point about the media making girls believe being sexy is what is attractive, I agree. We all see the rise of raunch and girls gone wild explosion. I guess what bugs me the most about this book is how she handles talking to your girls about sex. To them, it's not ok if the girl has sex or participates in a sex act to please a man, because they are just being duped by the stereo type. But if they are pleasing themselves, or having mutual masturbation and know where their [...] is, well, that's just fine. Good for them! And what do they suggest saying to your preteen? "Being sexual is a developing part of your teen that sometimes is expressed in wearing something sexy or acting sexy, as well as participating in some sexual stuff alone or with a partner. But just make sure you're not treated poorly by boys or worse, being seen as asking for it." Hello? Not the message I want to give to teens. This book is peppered with derogatory and completely false information about abstinence only education. The facts are that girls who have sex before they are married get hurt and can experience life altering, even deadly consequences. The authors attempt to trivialize this and even state false facts yet again, "By the way, a recent report to congress showed that these programs have inaccurately taught teens...that girls can get pregnant from mutual masturbation." Of course that is ridiculous and no intelligent person would teach that, but that's their point for printing it, to make you believe that Abstinence until Marriage educators are ignorant and push false information on our teens to "scare" them from having sex. Believe me, the true facts are scary enough without them having to invent more. They also suggest discussing with our girls how sex is better if it is in a loving relationship. How many 12, 13, 14 year old girls believe they are in love? So we are to believe that "being in love" is the benchmark for having sex. This book doesn't need to be read, but scanned. Yes, it makes you more aware of how the media pushes women into typical gender roles, but putting a baby doll and a truck on the ground for a 5 year girl to choose, 9 out of 10 would choose the doll because they are female, and most females are born with the tendency to nurture. Why this feminist culture trys to rip this from women is crazy to me. If you can read this book with a grain of salt and knowing ahead the completely biased slant this book has, you can dig a few nuggets of truth out of it.
Packaging Girlhood Enlightened Me.......2007-05-17
My copy of Packaging Girlhood has more yellow highlights than all of my college textbooks -- combined! I found each chapter extremely relevent, eye opening and provocative. Before reading the book, a five-year old that dressed up like Hannah Montana wouldn't have phased me in the least. Thanks to this book, I am much more attuned to the effects media and pop culture have on extremely young girls. I can't watch a movie, read a magazine or listen to a song the same way again without being conscious of messages directed to females. I am glad I got my hands on this book early on, so I have been able to help my young daughter be more critical of what is being "fed" to her through various media outlets before her pre-teen years. Not only that, I have been on crusade to educate others about demeaning stereotypes and downright bad messages that are being conveyed to young girls. I have encountered many who say "It's out of my hands...My daugher's going to see what they're going to see." But that's just not true. There are many things a parent can do that are spelled out in the book. Instead of turning off "That's So Raven" or cancelling that subscription to Seventeen magazine, just be aware of the content your daughter is being exposed to whenever you can. Then sit down with her and discuss it. As the book clearly states, "you can't shut off the world" but you can help your daughter be more critical of what she is seeing and hearing. I was a bit skeptical about being able to do this, but, to my amazement, my 7-year old daughter has developed some of the critical thinking necessary to recognize negative female sterotypes and messages. In a culture that encourages little girls to attract boys, go shopping and wear "French Maid" Halloween costumes, the book is a valuable resource that I refer to often. But I must warn anyone about to read it: Once you do, you'll never go back. Thank you Sharon Lamb and Lyn Mikel Brown!
The Commercial Is Now Ended, Reality Has Begun - Selling Girlhood in the Marketplace (and What Parents Can Do About It).......2007-05-11
To point out, as "Morgan" does, the five errors that exist in a 300 page book that aims to address the constantly-mutating monster called popular culture is disingenuous at best. Granted the authors, had they not also been multi-dimensional women conducting serious lives of service, could have paid an army of fact-checkers to purge these errors, but I doubt that the Morgans of the world would have been willing to face the truth. The fact remains that they have done the walking so we can do the talking and we should be honoring their work, not excoriating them for doing the heavy lifting for us!
If you are unconvinced that all is not right in the emerald city, flip the pages of any parenting magazine and you will find girls dressed in finery that locks them out of the games just as completely as if their little American feet were being bound into lotus shapes. Today, every activity, from ballet to basketball, is re-interpreted to encourage girls to become pod-people who accessorize well, mind their sex appeal and snag boyfriends.
As a mother of three daughters, I'm up-to-date on my shots with regard to pop culture. But dealing with the hydra-headed charge of negative consumerism aimed at girls requires special ordnance. Packaging Girlhood gives me the tools. Brown and Lamb, both mothers, educators and authors, pack a powerful punch when it comes to expertise on the subject of girls. A renowned expert on the status of girls in America, Brown's credits include Girlfighting, and Meeting at the Crossroads: Women's Psychology and Girls' Development (co-authored with Carol Gilligan) and Lamb's, The Secret Lives of Girls, What Good Girls Really Do - Sex, Aggression and their Guilt.
Packaging Girls is replete with examples of girls being bombarded with the message that they should live their lives on the sidelines, preferably as sex symbols in fierce competition with each other for the favor of boys. At Halloween, boys are supermen while girls titter as pink fairies, sexy devils or fluffy animals; girls' bicycles range from "sweetie" to "glitter express" while the boys "thrust," forward on "barebones" and "spitfire."
Girls in the movies (with long eyelashes and big - often naked - lungs), routinely need rescuing, and never by their girl friends or mothers. The one inner-beauty heroine allowed us by DreamWorks, Princess Fiona in Shrek, is erased from all the post-movie commercial fare: packages of M&Ms, Burgher King, Go-Gurt, and even the USPS stamps!
From magazines that channel a girl's self-exploration into questions about body shape and hair color, to books about rich, bulimic girls who have sexual escapades without consequence in the dressing rooms of expensive department stores, there are two types of pre-packaged girls: "pink and girly" or "red and feisty," both defined by their appeal to boys/men.
With girls being encouraged from dawn to dusk to choose a shallow lifestyle over the conduct of independent life, we should be glad that Lamb and Brown stepped up to the plate to bat on their behalf.
Excellent "Handbook" for Anyone Responsible for Raising Kids Today.......2007-05-07
This is an excellent and compelling read. Anyone raising a young child in these times should read this; it really does act as a 'handbook' to sorting out marketing schemes that plague our childrens' world. While the subject matter is intense, there are positive messages throughout that provide tools to handle the influx of media in our lives. Wonderful!
Book Description
Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.
Customer Reviews:
Nothing new, nothing interesting...!.......2007-03-05
Too many non-remarkable examples and most of them adapted and a little forced to what he's trying to explain.
I don't like when the author uses himself in many examples. Should be more humble.
With all your respect Mr. Mckain but I got bored reading your book. Nothing interesting, too simple.
Get Inside the Heads of Your Customers.......2005-09-02
Scott McKain can help your business increase customer loyalty and profitability. In his first book, All Business Is Show Business, he showed us how to "WOW" customers by creating compelling customer experiences.
In his newest book, What the Customer Really Wants, he shows us how to create true value for our products and services by seeing things through the eyes of our customers so we can give them what they need and want, not just what we want to offer them. This is targeted marketing at its finest.
Additionally, Scott McKain's books are a very enjoyable read!
It just keeps getting better.......2005-08-31
Scott McKain showed us how All Business is Show Business in his previous book. Now, after much research and months of work with a variety of organizations nationwide, he brings us insight into What Customers Really Want. This is the core of what drives purchases. When you learn what is wanted, selling is almost automatic! Follow this easy to read guide to find the abundant sales that are waiting for you.
Organization and Layout Serves 3 Key Purposes.......2005-08-30
Our training company has presented 2-day programs on customer service for 25 years--so I'm very familiar with most of the books out there on this subject. McKain's book stands out for three key reasons: 1) The slant or focus of the book is fresh--it focuses on customer experience, not customer service (read that "customer processing." 2) It has a helpful, extensive Executive Summary at the end of each chapter. Not your typical 2-paragraph ending, but a 3-page summary with the guts of the chapters netted out for a quick skim. 3) The "Bridge Building" section at the end of each chapter contains a long list of actionable items--perfect for developing training modules and saying to your customer service or call center manager: "Go thou and do likewise." In short, it's an engaging, impressive book.
Founder Winninger Institute For Market Strategy.......2005-08-27
Scott, you have done it again. Every time I read on of your books there is a new perspective on a subject.
My customers will be better off because we have read your book on what clients crave.
There are Three reasons to read your book...
It has a new perspective.
Customers satisfaction is the key to revenue increase.
You offer really usable suggestions.
Book Description
Half a world away from the calm beauty of Puget Sound, there's a lab where Bill Gates's software dreams come true. . . . So begins Guanxi, the compelling on-the-scenes tale of the allure of China today -- and of a unique partnership between the world's most famous capitalist and the world's largest communist nation that showcases what it takes to compete in the age of global innovation.
Guanxi (gwan-shee), the Chinese term for mutually beneficial relationships essential to success in the Middle Kingdom, tells the story of the juggernaut research lab that underpins Microsoft's relationship building in China. Unfurled through a gripping narrative that moves between Beijing and Microsoft headquarters in Redmond, Washington, it follows the lab's emergence as a mecca for Chinese computer-science talent -- a place where 10,000 résumés arrive in a month, written exams are farmed out to eleven cities to screen applicants, and interns sleep on cots next to their cubicles. So far, the company has invested well over $100 million and hired more than 400 of China's best and brightest to turn the outpost into an important window on the future of computing and a training ground to uplift the state of Chinese computer science -- creating dramatic payoffs for both Microsoft and its host country that are helping the company overcome many of the challenges of China.
Guanxi traces the arc of the lab's stunning success from a memo by erstwhile Microsoft visionary Nathan Myhrvold to its early days under maverick speech recognition guru Kai-Fu Lee (since plucked away by Google for some $10 million), and to its more recent tutelage under former child prodigies Ya-Qin Zhang and Harry Shum. The two China-born stars, who both attended college in their native country by the age of thirteen, have orchestrated the Beijing lab's recent emergence as an epicenter of Microsoft's intensifying battles against Google in the search wars, Nokia in the wireless arena, and Sony in graphics and entertainment.
As pundits rail about the "China threat" to U.S. competitiveness and offer often-hackneyed arguments against outsourcing, Guanxi explores the true ramifications of China's high-tech buildup -- and the means by which it can be turned to competitive advantage, in part by "insourcing" the untapped talent in the country's top universities. Sprinkled with telling observations, compelling characters, and lively anecdotes about the brilliant successes and sometimes painful stumbles of the world's most powerful software company, Guanxi is essential reading for business leaders, entrepreneurs, and technologists around the globe.
Customer Reviews:
Where's the Guanxi?!.......2006-10-22
Microsoft's PR Department couldn't have written thicker, more syrupy, praise for Microsoft. Guanxi is the chinese word for mutually beneficial relationships, it's a complex concept that involves respect, reciprocality, and a certain deference to the person with more authority. It is not covered in this book. Rather, this is a book that paints a super happy face on a long process and smooths out or ignores the rough edges. I recommend doing an Amazon search on Guanxi and reading some of the other books on business in China, like the China Dream, if you want a clearer picture of Guanxi. If you want the Disneyfied version of Microsoft's research lab, this is the book for you.
guanxi (the art of relationships).......2006-05-18
I met Buderi and Huang on their book tour, and couldn't wait to get my hands on this book. What a tale they tell, as they show how Microsoft early on, embraced the world of talent coming up through Chinese universities and turned it to the company's advantage. I especially like the stories of how young Chinese researchers just out of university found themselves in Redmond, presenting for Bill Gates.
China is hungry and rich in talent, not just markets, and this book shows why.
Essential reading on China, Microsoft, and the future of innovation.......2006-05-18
As someone keenly interested in China and the future of innovation, I gobbled up this book almost as soon as it was out. I was not disappointed. In a usually fast-moving narrative, peppered with funny stories and telling anecdotes, Buderi and Huang dive down into rich detail about the creation and evolution of Microsoft's incredibly successful Beijing research lab, and how despite several stumbles it has improved relations with Chinese government and academe. A revealing lawsuit with Google accentuates the end of the story, as Google hires away the original star behind the lab. Readers will come away with a much deeper understanding of what it takes to compete in emerging nations like China.
Book Description
Many sales experts focus on a cookie-cutter sales "strategy," encouraging reps to push the customer through a pre-planned sales process -- an approach that can drive customers away. With ProActive Selling, reps have a wide variety of flexible and effective selling tactics to choose from. This enables them to adapt and approach each sales call uniquely and keep the customer at the center of every sales presentation.
By learning to think like the customer, sales professionals will learn to shift their own focus from the selling process to the buying process, and how to use the right tool at the right time. Miller's 15 practical selling tools let sales professionals in any industry:
* double the number of calls returned from prospective customers * call high (where buying decisions are really made) and stay there * increase the effectiveness of in-person and telephone sales interactions * own the process and own the deal
Plus, they'll learn how to speak the right language to buyers at any level, get rid of the "maybes" in the sales funnel, and master the 7 Qualification Questions that keep their efforts focused on only the most worthwhile accounts.
Customer Reviews:
An Amazing Tool for Salespeople.......2007-06-21
Having reviewed and studied sales materials to include info products with ten thousand dollar price tags, I am astounded that the quality and conciseness of Miller's advice to salespeople can be had for eighteen bucks. The book does a great job of arming the salesperson with the knowledge he needs to have confidence selling right up to the CEO level.
Good but not new stuff.......2007-03-11
Having read Miller's Proactive Sales Management (which I thought was excellent) I was keen to read his ideas on selling.
I have to admit that I found this book had a lot less impact and many of the ideas have been put forward before by Bosworth, Rackham, Thull, Sandler and others. There's nothing wrong with the notion that you should see things from the prospect or customer point of view and that communication should be in their terms - or indeed that the process of selling should be controlled in an intelligent and proactive sense.
But I did find some of the concepts (such as 'buyers look back, salespeople look forwards') to be a potentially dangerous assumption in some industries, such as technology.
So, if you have not had much sales training or have not read many sales books don't let me spoil it for you. If you have, you may find yourself thinking you have heard the concepts before, but the words sounded different.
Welcome to Success.......2003-10-31
I gave a copy to everyone in my sales organization and we have discussed it as a team and individually, using Skip's knowledge as our "language"..."Sellers sell forwards, buyers buy backwards".... In the past two years since implementing this, 80% of my regional sales people have made the 'club' trip each year.
Single Best Sales Book!.......2003-09-03
I loved this book! As a sales professional now in sales management, I bought a copy for everyone on my team. It's a must read for new and veteran sales reps.
I especially appreciate the "tool" approach to selling. It let's me focus on the areas I know I need to improve my team's game. The author's use of stories and examples makes it very easy to implement the ideas presented.
I'd highly recommend it to anyone serious in furthering their own sales career.
A diamond in the rough!.......2003-08-16
Understanding the sales process is one that is explained in everyway, shape, and form.......however, ProActive Selling gives you another perspective - - the buyer's. This book shows me how buyers buy and allows me to remain 1 step ahead in the sales process, so to "pull" my customer rather than "push". How to start a meeting (30 second speech) and how to end a meeting (summarize, bridge, and pull) have been the cornerstone to my immediate success! Every tool is easy to understand and can be utilized in every sales situation, no matter if your entry level or a veteran salesperson.
Book Description
How will the travel and tourism industry respond to the terrorist attacks on America?
The recent terrorist attacks in the United States and their repercussions for the travel and leisure industries have focused more attention on tourism safety and security issues than ever before. The impact on tourism destinations and businesses, as well as on traveler behavior, will be significant. Recent events require further analysis not only of how travel safety may be improved but also how security issues may be seen in terms of tourism marketing and management so that the industry is able to better respond to such challenges.
In this, an era of turbulent global relationships, the need for destination marketing organizations to demonstrate that they are safe for tourists has become increasingly important. Negative publicity, often unrelated to on-the-ground reality, may also serve to affect tourist perceptions.
Safety and Security in Tourism: Relationships, Management, and Marketing examines:
the effects of the September 11, 2001 attacks on the tourism industry and how the industry is responding
the importance of safety as a factor in destination or activity choice
case studies of destination and business responses to past political instability and/or attacks against tourists
safety, security and destination image
the role of the media in influencing consumer perceptions of travel safety
consumer awareness of travel advisories and their influence on behavior
the role of insurance in the travel industry
consumer awareness and acceptance of security measures in travel and tourism
safety and security as a component in destination marketing
crisis and risk management in the tourism industry
cross-border security and visa controls and their implications for tourism
safety and security measures for tourists in different sectors and in airports
Tourism has often been cited as a force for peace, yet tourism is typically one of the first industrial casualties of war and political unrest. This book examines tourism safety and security issues to give you a better knowledge base from which to respond to future events.
Average customer rating:
- All the necessary tools to create a relationship culture
|
Relationship Aspect Marketing
Jack Burke
Manufacturer: Silver Lake Publishing
ProductGroup: Book
Binding: Paperback
 General
| Business & Investing
| Subjects
| Books
Customer Service
| Industries & Professions
| Business & Investing
| Subjects
| Books
Management & Leadership
| Business & Investing
| Subjects
| Books
| Business Ethics
| Consolidation & Merger
| Decision-Making & Problem Solving
| Distribution & Warehouse Management
| Industrial
| Information Management
| Leadership
| Management
| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
| Quality Control
| Risk Assessment
| Statistics
| Strategy & Competition
| Systems & Planning
| Systems Analysis
| Teams
| Total Quality Management
| Training
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
E-Commerce
| Business & Culture
| Computers & Internet
| Subjects
| Books
ASIN: 1563437414 |
Book Description
Burke offers readers a complete system for defining their goods or services, promoting them appropriately and adjusting them to the changing term of on-line business.
Customer Reviews:
All the necessary tools to create a relationship culture.......2001-06-15
No matter how high tech the world becomes, relationships continue to drive marketplace success. Jack Burke's new book is a fact-filled guide to understanding the customer, communicating with the customer, and delivering what the customer wants. He successfully shows us how to use technology to develop personal relationships.
Like his other book, Creating Customer Connections, Jack Burke gives us a comprehensive appendix that gives the reader the tools to build a relationship aspect culture. His blend of information and personal experiences make this book enjoyable and valuable for all types of businesses.
Read this book. Apply the principles. Watch your business soar!
Book Description
Inside the Minds: Profitable Customer Relationships is the most authoritative book ever written on the essentials behind successful Customer Relationship Management. This title features Chairmen, Presidents, and CEOs from some of the nation's top CRM companies, who have each contributed chapters akin to objective, experience-related white papers or essays on the unique challenges they face in their field. In an over-arching as well as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing the CRM business today, and what will hold true into the future. From examining the fundamental role of the switchboard operator and direct marketing specialist, to evaluating changes industry-wide and addressing the need for risk-taking, this book pulls readers through all facets of Customer Relationship Management, from top to bottom. The different niches presented and the various perspectives illustrated enable readers to get inside the industry's great minds and gain valuable insights into the business, as the experts go back to basics in a must-read for anyone interested in building successful relationships with customers.
Book Description
This digital document is an article from Competitiveness Review, published by American Society for Competitiveness on June 22, 2000. The length of the article is 4294 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: BUILDING TRUST TO DEVELOP COMPETITIVE ADVANTAGE IN E-BUSINESS RELATIONSHIPS.(online credit card use and merchant trustworthiness)
Author: Traci B. Warrington
Publication:
Competitiveness Review (Refereed)
Date: June 22, 2000
Publisher: American Society for Competitiveness
Volume: 10
Issue: 2
Page: 160
Distributed by Thomson Gale
Book Description
This digital document is an article from Journal of Soil and Water Conservation, published by Soil & Water Conservation Society on January 1, 1994. The length of the article is 3817 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The regional research project (NC-174) was used to examine erosion-productivity relationships on representative soils from the North Central areas of the US. The objective of the study was to examine the yield data acquired from selected soils used in the NC-174 study in relation to erosion class, precipitation of the growing season, depth to the C horizon, organic matter content of Ap horizon, and an established productivity index. Results show that the PI model was more effective in describing yield variation due to soil profile modifications by erosion in loess derived soils.
Citation Details
Title: Corn yield: erosion relationships of representative loess and till soils in the North Central United States. (Research)
Author: Tom E. Schumacher
Publication:
Journal of Soil and Water Conservation (Refereed)
Date: January 1, 1994
Publisher: Soil & Water Conservation Society
Volume: v49
Issue: n1
Page: p77(5)
Distributed by Thomson Gale
Books:
- Patents, Copyrights & Trademarks for Dummies
- Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
- Principles of Marketing (Principles of Marketing)
- Professional Practice for Interior Designers, 3rd Edition
- Project Managing E-Learning (ASTD E-Learning Series)
- Relax Into Wealth: How to Get More by Doing Less
- Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not!
- Satisfaction Guaranteed
- Secret Service: Hidden Systems That Deliver Unforgettable Customer Service
- Service Support (It Infrastructure Library Series)
Books Index
Books Home
Recommended Books
- Airline Deregulation and Laissez-Faire Mythology
- The Baby Book: How to Enjoy Year One
- Foundations of Music Education
- Holistic Darwinism: Synergy, Cybernetics, and the Bioeconomics of Evolution
- Microsoft Office Outlook 2003 Inside Out
- Storming Heaven
- Out of America: A Black Man Confronts Africa
- Building Accounting Systems Using Access 97, Brief Edition
- India and Global Climate Change: Perspectives on Economics and Policy from a Developing Country
- Gas Exchangers: Structure, Function, and Evolution of the Respiratory Process
All Made Up: A Girl's Guide to Seeing Through Celebrity Hype and Celebrating Real Beauty
Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising
Girlfighting: Betrayal and Rejection among Girls
Alpha Girls: Understanding the New American Girl and How She Is Changing the World
Branded: The Buying and Selling of Teenagers
