Average customer rating:
- Little Gold Book of Yes! Attitude
- Excellent Book in Gitomer's latest
- Not Impressed
- I have to admit... it's helpful
- Yes Attitude
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Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books)
Jeffrey Gitomer
Manufacturer: FT Press
ProductGroup: Book
Binding: Hardcover
 General
| Business & Investing
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General
| Sales & Selling
| Marketing & Sales
| Business & Investing
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Techniques
| Sales & Selling
| Marketing & Sales
| Business & Investing
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ASIN: 0131986473 |
Customer Reviews:
Little Gold Book of Yes! Attitude.......2007-10-13
This book will draw attention to you as you laugh out loud, nod your head and look for a pen to underscore sections, take tests and rate your own attitude. It is a fast, fun read. Gitomer puts into perspective your relationships - those that are good and valuable and those you might want to shed for better ones. It will also encourage serious soul searching while breaking up the weighty thoughts with plenty of comic relief.
Excellent Book in Gitomer's latest .......2007-09-27
I think this is a great book for anybody that needs an attitude adjustment or not. It is just a very good book with exercises in the book to help you realize what you are doing that could be setting you back or negative. Or what you are not doing that can help you improve and be more positive. It makes you think and ponder. Most people think they have a positive attitude. You may be surprised after taking his evalution tests whether you are. This book helps you go from a positive attitude to a Yes Attitude which is even better. Read the book it is definitely worth your time. And then say YES!
Not Impressed.......2007-08-29
Maybe 5 pages out of the whole book ENCOURAGED you to BECOME Positive with a YES attitude. The rest of the book was FLUFF.
He writes books...that's his job. He needs to sell books to buy the Beemer.
Did this book help me become MORE Positive?..... NO
Did it tell me how to become MORE Positive?..... NO.
So I went ahead and bought the "Magic of Thinking BIG" from Amazon instead.
ONE STAR because I liked the cover of the book.
Very overpriced and does NOT deliver.
I have to admit... it's helpful.......2007-08-14
Honestly, I wanted to dislike this book. It seemed shallow and more like a powerpoint presentation than a book.
Let's start: too simplistic, dumbed-down. Obvious. A rehash of what I already know. A huckster pushing a product...
But I have to admit that I just found it useful. I actually started to read it for 15 minutes a day in the morning - every weekday. And I actually found that it did help my attitude, that it did help me move forward and respond more positively to those around me. That it did help me take an extra moment when I am about to say something negative... and think it over.
I've started adopting various ideas from the book... and they help.
I'm almost embarrassed by liking this book. But it has been worth 10x the cover price to me.
In the end - well, I just will say "thanks".
Yes Attitude.......2007-08-11
This book was awesome. Very easy to read and FULL of inspirational things to think about and actions to take. I bought this book for all my employees to remind them to keep their "Yes" attitudes!
Book Description
How to Succeed in Commercial Real Estate is a comprehensive, practical book for those considering entering the field of commercial real estate, those just beginning in the business, as well as experienced brokers and sales managers who want to evaluate and strengthen their current strategies—especially those related to listings, negotiations, contracts, and sales.
The author provides a straightforward overview of the business of selling commercial property, including coverage of the four main specialty areas -retail, office, industrial, and investment—as well as crossovers and emerging specialties. Rather than pumping a "get rich quick" approach to selling, the author shows brokers that they don't have to sacrifice integrity and ethics to remain competitive and deal oriented. The book includes detailed coverage of
• Choosing a company and a specialty that's a good fit for you.
• Sales strategies and sales points specific to commercial real estate, including practical suggestions for countering other brokers.
• The importance of focusing on exclusive listings, how to find and get the best prospects, and the most effective strategies for marketing the property.
• Standard parts and points of negotiation for contracts and forms, including earnest money agreements, leases, options, listings, counter offers, and fee schedules.
• Rent and how it is calculated and quoted, including triple net, modified net, gross, and full service leases.
• Technical knowledge including agency, law, appraisal, taxation, zoning, surveys, environmental investigations, investment analysis, risk comparison, exchanges, financing, and property management.
•The pros and cons of going independent and how to decide if it's the right move for you.
Written in an engaging, straight-talk style, the author shares a wealth of other practical knowledge reaped from 30 years in the business.
Customer Reviews:
Great book for a primer on commercial real estate.......2007-09-01
Don't be mislead by the introduction to the author at the start of the book. The author appears to have been a professional student in his younger days, who had no idea what he wanted to do in life. He has two liberal art undergraduate degrees from two different colleges with a major in philosophy, then he started to work in his dad's commercial real estate firm. I thought oh boy! Do I really need to waste my time on this book?
The book is an excellent primer for those who might be interested in selling commercial real estate. It would even be a worthwhile read for most residential RE agents. It covers many areas which could transfer knowledge to residential agents. While I can see some of the reviewers would be disappointed because it includes many basics in real estate a person considering entering the field should know and gives them a feel for what it's like to work in the field. The author has a variety and good understanding of the entire field of commercial RE, as has had many management positions within the field. What more this isn't book written by someone who has never been in real estate. There are plenty of those books in the market place. Likewise this is not a book about how to get rich quick, which are plentiful in the market place.
Is the book general - yes! Is it informative - yes! Is it interesting reading - yes! If you're a pro in commercial real esate with over ten years experience it's not the book for you.
Informative.......2007-08-24
I would say the book was pretty informative and relatively insightful. It seems there are very few good books on commercial real estate brokerage - and I would recommend this one.
The book is a good broad brush of concepts...if you hunger for knowledge about commercial real estate, this is a good book.
Superb !!.......2007-03-02
As the title and description clearly indicates , this books teaches you the way to make it to the top in commercial real estate brokerage by someone who "has been there" in the ultra competitive (and many times cuthroat) world of commercial brokerage ; This type of education is a must if you expect to make it. As a mid level producer , i already started to use some of his advice and it has helped me to jump to the next level and if you want to make the best of it i recommend you read it twice.You will grow your career by leaps and bounds !!
Should be titled "How to Succeed in Commercial Real Estate BROKERAGE".......2007-02-12
I was disappointed with the book. I expected a book that would describe how to succeed in commercial real estate for someone wanting to buy and lease out commerical properties. This book hardly touched on the topics I wanted to learn about, such as what makes a property a good investment, how to do due diligence on a property when considering it for purchase, tips on finding a good investment and why it's so hard, pros and cons of development vs buying an existing building, etc. I would have appreciated if the front cover would have made the target audience clearer. Read the table of contents carefully before making the assumption I did!
Definitely worth the Read.......2007-01-26
This book maintains a no-nonsense strictly business approach to commercial real estate. The author has some *VERY* good points on countering your competitions sales pitches, and this alone is worth the read. Aside from the fact that the book has well developed chapters, clear concise writing, and few if any mistakes.
Customer Reviews:
The very best pricing manual.......2007-09-23
I bought a second copy of this book after loaning it to too many people to know who had had it last.
The book is not light reading, is highly technical and has more than a little math to comprehend. But, it is worth it.
The strategic thinking is very focused.
If you are stuck on how to price your product or how to combat price competition, read this book.
Looking for guidance/framework on how to price our products ..........2007-03-08
We have the challenge of taking new products and services to the marketplace and really were looking form some guidance on a place to start. The area we are working in is really developing a new market as well. So we were wondering "What Price do we place on these product and services?"
We could not afford the experts on pricing (aka Strategic Pricing Group now part of The Monitor Group). And were looking for a place to start. All research including reviews from Amazon pointed us to start with this book. To myself and our endeavor, it the first 3 weeks of owning the book, I have read several chapters multiple times and the foundation framework on pricing is shares has already proven to be worth many times the price of the book.
On top of it, it is easy to read. Thanks to the people who took the time to make this book.
Great Book.......2007-02-18
This book is a great guide to the topic of pricing. I'm an MBA student and I believe students as well as professionals can benefit from reading this book. It contains structures and frameworks to work out a tailored pricing strategy and they all make sense. Lots of good examples from business practice illustrate the application of the theories.
The book is relatively quantitative for a marketing book, which I find great because there is no argumentation based on psychology and belief, but on quantifiable parameters - one can see the consulting practice of the authors.
What the book pretty much lacks is a citing of new academic research studies of the topics discussed. There are extensive references, however.
All in all a great book to newcomers in pricing as well as experienced pricers.
Excellant........2007-02-11
This is one of the best books in pricing. My Pricing professor recommended that I buy this and said that marketing managers regularly refer to this book in practice. This is a great buy.
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) .......2007-02-06
Worth buying it. Good and useful material.
Book Description
Strategies and tools that guarantee big-ticket sales!
Neil Rackham's national bestseller SPIN Selling revolutionized high-end selling. Now, The SPIN Selling Fieldbook shows you how to actually put into practice the proven tools and techniques outlined in that cutting-edge guide. After a review of the SPIN method of selling, Neil Rackham zeroes in on the critical SPIN® questioning behaviors. He shows you how to apply the tools and techniques to your own selling situation, using practical, skill-building exercises incorporated into each chapter. Addressing the sales of services as well as capital goods, the Fieldbook provides you with a hands-on implementation guide for applying SPIN in a wide range of businesses from localized companies to large multinationals. Real-life case studies of sales forces at leading-edge companies such as Motorola, Johnson & Johnson, and AT&T help you explore additional techniques that go beyond the basics to boost sales with even the toughest customers and clients.
Customer Reviews:
The Ultimate Step-by-Step Selling Guide.......2007-06-25
I speak around the world on lead generation and marketing strategy. Neil did an outstanding job crafting "The SPIN Selling Fieldbook" to give you a roadmap on how to master complex sales strategy.
There is no other resource I can think of where you can "easily perfect" your approach and positioning sales strategy.
Neil gives you step-by-step plan that anyone can follow in their quest to excel at marketing their products or services.
The SPIN Selling Fieldbook gives you valuable "hands on" tools. I recommend the "SPIN Selling Fieldbook."
It is an invaluable resource that any salesperson or sales executive should have in their personal library.
Joe Heller, Trust Cycle Selling
Better than the standard Spin Selling Book.......2007-06-09
This field book is better than the original book was. If you are going to buy just one of the two you should probably just buy the field book. It allows you to apply the ideas very quickly.
Practice makes perfect........2006-11-14
Usually is not enough to read a book to have the knowledge, you need to practice, and that is what this book helps to, giving you ideas on how to put SPIN method into practice.
Nice book, but too easy after reading SPIN Selling.......2006-08-09
I bought this book together with SPIN Selling. I read the Fieldbook after reading SPIN Selling. If you've already read SPIN Selling, this book is not going to tell you much new things.
If you would read the Fieldbook instead of SPIN Selling, then I think the Fieldbook is not thorough enough, at least if you compare it to SPIN Selling.
In general I think the audience of this book is perhaps college students, or clever highschool students, but not really experienced salespeople. Maybe that's also because of the cartoons every now and then which make the book look like it's meant for younger people.
What I expected when I bought both books was that the Fieldbook offerd some transcriptions of salescalls, and an explanation of why certain aspects are wrong and how this could be improved using SPIN Selling. This was not really the case, it was more like a simple summary of SPIN Selling. So not really the Fieldbook I expected.
Anyway, the book is not bad, but I would not recommend to buy both SPIN Selling and the Fieldbook together. Also, if you're a serious and experienced salesperson I would recommend SPIN Selling. If you're new to sales or if you're still in college, I would recommend the Fieldbook.
Indispensable part of the salesman's library.......2006-07-19
This book is a practical guide for implementing the principles learned in the original book about 'Spin selling', however it is not necessary to have read the other book to make good use of this one. I think the SPIN methodology is a most valuable contribution from Mr. Rackham to the field of large sales and this book gives sound help to implement it.
Customer Reviews:
Good Primer for Marketing People.......2007-10-10
This is a good fundamental description of different marketing measurments. These metrics used to be taught to people in the business as they worked their way up the ranks. Unfortunately, today there is virtually no marketing training being done at most organizations. This book can help those people who want to know how to look at a marketing from a more analytical basis and do a better job at managing the marketing for their company. I have already given it to two clients to help them do their job better.
Carry This Book with You.......2007-10-01
If a marketer really wants to be a good business person, then they should carry this book with them. I dislike hearing recent graduates say "Buy One Get One Free" when asked for promotion ideas. If you understand the financial consequences of that type of promotion then it's OK to suggest it. But the point is this book helps you think about the many types of measurements. At one point in my career I had three Product Managers work for me. This book would have been one that I insisted they read.
Is it Really About Metrics..But There's More To it Than That.......2007-09-05
I think this book is an important tool in terms of measuring marketing and trying to ensure that you have the opportunity to understand your marketing outreach.
I also liked the newly released book, "Value Acceleration" by Mitchell Gooze and Ralph Mroz and think it should serve as a companion to this book in terms of truly identifying how marketing and sales can successfully work together and in terms of lean process, keeping the global competitive edge way beyond metrics.Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Looks great.......2007-07-05
It's still early to rate as I just got the book, but it's definitely valuable.
Whatever is most important can, indeed must be measured...accurately and consistently........2007-05-09
Obviously, it is highly desirable to measure what matters and that is especially true of marketing initiatives. Here's the challenge which many (most?) readers will face after they finish reading this volume: Which metrics are the most appropriate for their specific organization? Co-authors Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein offer 50+ and in an ideal business world, every executive can - and will - master all of them. That is possible but highly unlikely. Fortunately, the authors offer a wealth of information and observations that can guide and inform the selection of those metrics that will enable executives to "gather and analyze basic market data, measure the core factors that drive their business models, analyze the profitability of individual customer accounts, and optimize resource allocation among increasingly fragmented media.
To the authors' substantial credit, they make effective use of a number of reader-friendly devices which enliven what would be an otherwise dull textbook and they do without compromising the integrity of research-driven insights which so many books on marketing lack. These devices include definitions, formulas, and brief descriptions of various metrics. They also include within individual chapters several sections, such as "Construction" (e.g. metrics issues concerning their formulation, application, interpretation, and strategic ramifications), "Data Sources, "Complications, and Cautions" (i.e. an analysis of the limitations of the metrics under consideration, and their potential inadequacies once executed), and "Related Metrics and Concepts" (briefly surveyed). This is by no means an "easy read" but will generously reward those who absorb and digest its material with appropriate rigor.
Although I believe this volume can be of substantial value to executives in almost all organizations (regardless of size or nature), I think it will be of greatest benefit to those - probably in larger companies -- who have an urgent need for accurate and consistent measurement of, for example, the dynamics behind their market share; the profitability of producing, pricing, selling, distributing, and servicing what they offer; and the ROI of marketing initiatives within the framework of enterprise financial metrics.
Those who share my high regard for this volume are urged to check out Enterprise Architecture As Strategy: Creating a Foundation for Business Execution by Jeanne W. Ross, Peter Weill, and David Robertson as well as Ram Charan's Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't, Lynda Gratton's Hot Spots: Why Some Teams, Workplaces, and Organizations Buzz with Energy - And Others Don't, Robert J. Herbold's Seduced by Success: How the Best Companies Survive the 9 Traps of Winning, Jack Alexander's Performance Dashboards and Analysis for Value Creation, and Michael Useem's The Go Point: When It's Time to Decide--Knowing What to Do and When to Do It.
Book Description
Praise for Book Yourself Solid
"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
—Michael E. Gerber, founder and Chairman, E-Myth Worldwide, author of The E-Myth Revisited
"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
—Seth Godin, author of All Marketers Are Liars and Permission Marketing
"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
—Daniel H. Pink, author of A Whole New Mind and Free Agent Nation
"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
—Ivan R. Misner, PhD, founder and CEO, BNI, coauthor of Masters of Networking
"Wow! I never expected this book to be so good. I love how it focuses on getting your ideal clients-and more than you can imagine possible. An excellent, inspiring, practical guide to outrageous success!"
—Joe Vitale, author of There's a Customer Born Every Minute
Customer Reviews:
Not for salespeople but for consultants and other business people who need to get "projects" booked.......2007-10-07
This book isn't as bad as some reviewers have written or as good as others have raved about. This book isn't for salespeople and because of that I was disappointed. This book is for professionals that have to "book themselves," such as public speakers, lawyers, accountants and the like. In some ways if you don't already know what this book teaches you better get a job. However, as the E-Myth points out there are plenty of people that are good at what they do but are clueless about how to get themselves business. If you fall into this category this is a good book to read and implement.
Port's book is long and at times wordy but a fun and easy read. There are diamonds here but you have to mine through a lot of ore to get at them. The book is well written and conversational. I can see why Mr. Port has a successful career. This book is perhaps a good first read if you're considering starting your own business or want to get more clients. For a solid and measurable program I recommend "Get Clients Now" by C. J. Hayden or "Get Business to Come to You" by Sarah and Paul Edwards.
Solid marketing book!.......2007-10-05
This book provides a great marketing overview. It leads the reader through finding a target market, branding, being selective in choosing clients (some fresh insights for many readers here!), presenting yourself and business to prospective clients, web marketing, networking, publicity and more. Your marketing structure and systems will NOT look the same - and thus your results will not be the same - if you read this book and put its numerous tips and advice to work for you.
Beyond sales and marketing professionals, this is a great resource for any business person who markets their service or products themselves - including small business owners, consultants and trainers, and small professional firms (financial planners, lawyers, dentists, etc.). This is especially true for those who are just starting out and those who do not like to market themselves (you know who you are!).
Michael's emphasis on personal integrity really appealed to me (if you don't like a client, you will sacrifice your integrity by putting yourself in a position of not being able to give your full effort). His process is about building a steady pipeline of highly-qualified prospects that you will ENJOY working with and to whom you can provide full value.
All in all, a solid book. Highly recommended!
Mollie Marti, Ph.D., J.D.
Author, Selling: Powerful New Strategies for Sales Success
Great Book - The one to Buy!!!!.......2007-09-22
Excellent Book ... packed full of all the right information for the Consultant/Trainer/Coach/Business Person/Marketing. He will show you step by step how to get Booked Solid - It works!
Michael's website is also full of free goodies ... I download his teleseminars and listen to them in my car each week (www.thinkbigrevolution.com) - Great stuff - awesome guests!
So glad I bought this book!
marketing made easy.......2007-09-01
Michael Port gets it. His plan is practical and visionary. He has created a way for any service business to get results. I have been telling everyone I know about this book!
A Essential Book For Serious Business People.......2007-08-28
Marketing is without question a essential skill set for business success and the ability to market oneself effectively is paramount. Michael has a genuine passion for this work and really cares about the success of his clients.
I feel this book is an essential addition to any business person's library. It will cut years off your learning curve and may very well make the difference between your success - or failure.
Amazon.com
Dr. John Sarno caused quite a ruckus back in 1990 when he suggested that back pain is all in the head. In his bestselling book, Healing Back Pain: The Mind-Body Connection, he claimed that backaches, slipped discs, headaches, and other chronic pains are due to suppressed anger, and that once the cause of the anger is addressed, the pain will vanish. Relieved Amazon.com readers call this book "liberating" and say "it sounds too good to be true, but it is true." Sarno has returned with The Mindbody Prescription, in which he explains how emotions including guilt, anxiety, depression, and low self-esteem can stimulate the brain to manufacture physical symptoms including fibromyalgia, repetitive strain injuries, migraine headaches, hay fever, colitis, ulcers, and even acne. If these psychosomatic problems all sound a little Freudian, what with the repression of emotions in the unconscious, it's because Sarno unapologetically borrows from Freud for the basis of his theory and cites childhood trauma as a major source of emotional problems. He also says that his program is a "talking cure" of sorts, since patients must be convinced their pain is rooted in their emotions before healing can begin.
The book reads a bit like psychology text, with Sarno quoting from psychoanalytic theorists including Heinz Kohut and Graeme Taylor and the DSM-IV (Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition). Sarno walks through the neurophysiology of mindbody disorders, lists the symptoms of dozens of disorders that he believes are emotion-based, and offers a basic program for overcoming psychosomatic pain and illness. His recovery plan includes meditation and sometimes psychotherapy, including behavior modification, and stopping any medication or physical therapy. While Sarno's ideas seem radical, they were commonly implemented earlier in the 20th century, when psychoanalysis was at its peak of popularity, and they promise to become more accepted in our current era of alternative medical therapies and anger management. --Erica Jorgensen
Book Description
Dr. John Sarno caused quite a ruckus back in 1990 when he suggested that back pain is all in the head. In his bestselling book, Healing Back Pain: The Mind-Body Connection, he claimed that backaches, slipped discs, headaches, and other chronic pains are due to suppressed anger, and that once the cause of the anger is addressed, the pain will vanish. Relieved Amazon.com readers call this book "liberating" and say "it sounds too good to be true, but it is true." Sarno has returned with The Mindbody Prescription, in which he explains how emotions including guilt, anxiety, depression, and low self-esteem can stimulate the brain to manufacture physical symptoms including fibromyalgia, repetitive strain injuries, migraine headaches, hay fever, colitis, ulcers, and even acne. If these psychosomatic problems all sound a little Freudian, what with the repression of emotions in the unconscious, it's because Sarno unapologetically borrows from Freud for the basis of his theory and cites childhood trauma as a major source of emotional problems. He also says that his program is a "talking cure" of sorts, since patients must be convinced their pain is rooted in their emotions before healing can begin. The book reads a bit like psychology text, with Sarno quoting from psychoanalytic theorists including Heinz Kohut and Graeme Taylor and the DSM-IV (Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition). Sarno walks through the neurophysiology of mindbody disorders, lists the symptoms of dozens of disorders that he believes are emotion-based, and offers a basic program for overcoming psychosomatic pain and illness. His recovery plan includes meditation and sometimes psychotherapy, including behavior modification, and stopping any medication or physical therapy. While Sarno's ideas seem radical, they were commonly implemented earlier in the 20th century, when psychoanalysis was at its peak of popularity, and they promise to become more accepted in our current era of alternative medical therapies and anger management. --Erica Jorgensen
Customer Reviews:
worked for me.......2007-09-23
quick comment: I bought this book on a whim and it worked. Thank goodness I gave it a try. I'm back to my normal life style after 2 years of pain controlling my every move...
This book has helped my sister and my best friend!.......2007-09-20
I purchased two copies of this for my sister and my best friend, both of whom have been suffering from a number of painful disorders. Both of them wrote to me very quickly after receiving the book and reported that it makes so much sense that they were excited and relieved to find such great information and ideas that were immediately helpful. I'm buying two or three more copies for other family and friends - it's a small price to pay for such wonderful results! Highly recommend!
What a relief!.......2007-09-17
Nearly 10 years ago a friend told me about this book. I had upper back pain that I attributed to yoga. There was no definitive moment of injury. I just woke up with this pain in my neck that started radiating down my arm. No structural problem was found through xray. I went to a chiropractor and ran after 1 session (not for me) and then physical therapy. After 2 months (!) the hospital kicked me out of physical therapy (!!) with residual pain that I figured I'd just "deal with". It pretty much faded but every so often I'd have an attack and I'd go get a cortisone shot or accupuncture. Not too bad.
Then in 2004 I got the mother of all pains: a lower back/sciatica pain that settled in and wouldn't leave. Again, MRIs, Xrays, etc. found nothing. I thought it was because of a severe left leg fracture that required 2 surgeries and 1 years total in a cast and crutches. I figured it threw out my alignment. Interestingly though, I developed the pain a few days after I met my biological mother (as an adult) who abandoned me at birth. I recognized the significance but I could not imagine this much pain could be attributed to that. The pain kept on and I was getting worse every minute. I felt like dying because chronic pain is something that we just cannot live with. I got on strong painkillers and finally found 1 that didn't anesthetize me so I could function and feel normal. I also got Raynaud's phenomenon too, never mind bouts of IBS and constipation over the years.
After a couple of years of stability with the pain meds generally blocking the sciatica pain, my upper back/neck pain kicked in with a vengeance this summer. It'd come and go but finally it settled for good. I remembered Dr. Sarno and ran for this book. To be fair, I had my second physical therapy visit 3 days ago. The next day I read the first half of the book and today I finished it. Right now I can move my neck around like normal. Its a little tender but not like the cripple Quasimoto neck I felt I had on Fri., so bad that I was ready to kill someone.
I am a counselor and a therapist, so when I first picked up "Healing Back Pain" I thought I already knew what he was saying so what's the point of reading it. I knew that emotions affected the body. I just didn't think it could possibly be causing as much acute pain, in 1 specific spot, like I was then experiencing. Well, it does. I am a believer now. Like he described, the pain will just keep moving and in a way that cannot be accounted for by a structural problem. How is it that my left side sciatica every now and then moves to the right? Or that my upper typically left side neck pain is on my right? I guess you really have to get to a point where you are willing to believe it (sort of like the surrender process in recovery from substances), or be willing to try to believe it, in order for it to work. I am going to start working on my rage issues some more(yes, there are plenty of reasons for rage in my life, past and present) and see if that will alleviate the sciatica pain I'd written off as hopeless. Actually, speaking of rage, at the age of 10 years old I had these terrible, painful attacks in my liver area. No one could figure out why. At the age of 21, I was finally diagnosed in the ER with gallstones that were on the verge of bursting my gallbladder and so I had to have it removed. Because of my age no one had thought that I could be having gallbladder problems. In Chinese medicine, the liver/gallbladder is the seat of anger. Pretty telling.
It worked for me.......2007-09-15
One previous reviewer states if you are scientifically minded, this book won't work for you. Well, I am not only scientifically minded, I am a scientist. Actually if you are a scientist and a bit familiar with empirical science and experimental design, it could make more sense because you will be less likely to misread it, and you could also check the medical literature, in particular evidence-based medicine reviews, yourself regarding the effectiveness of various traditional treatment modalities. I am grateful to Dr. Sarno. If you think TMS applies to you, I also recommend books by other authors who wrote about TMS, in particular Dr. Mark Sopher, Fred Amir, and Dr. Nancy Selfridge.
Psychological explanation of apparently physical pain and its treatment.......2007-08-05
Firstly, like most things in life, this probably won't work for everyone. However, if you read it with an open mind and finish the book, its likely to help you.
Coming from a family of allopathic doctors, I was somewhat sceptical about the theory (TMS) proposed by Dr Sarno which he has termed Tension Myositis Syndrome. However, it is actually completely in line with allopathic medicine, he just believes that the cause of most pain is psychological/psychosomatic rather than simply a physical/structural one.
The crux of his theory is that the mind/brain employs a mechanism to deal with emotional/psychological problems that the sufferer is unable to acknowledge or deal with on a conscious level by initiating a seemingly physical response (normally by reducing the blood flow to a certain physical area) which produces real pain in that area so that the suffer is focused on the physical pain rather than dealing with in many ways much more debilitating psychological/emotional pain.
This relationship between the mind and the body is, Dr Sarno believes, a sort of defense mechanism.
Sarno is clearly a very learned and experienced Dr and has a vast amount of knowledge, not just of allopathic medicine but also psychiatry (Freud) and complementary therapies.
His writing style is very simple and straightforward but very well researched and explained and he gives case studies to back up his claims. For what it's worth his theory and treatment method has been endorsed by several well-known celebrities including Anne Bancroft (RIP) and Howard Stern.
My personal experience was that I was suffering from excrutiating back and shoulder pain which rendered me unable to work using a computer. This made me extremely depressed as it limited me physically and had a big psychological impact. After numerous costly sessions at the osteopath and extensive physiotherapy I was not getting any better. I came across this book online and as a last resort I bought it. After reading the book I started to slowly feel better and now, two years on, my pain has completely gone. I occasionally get the odd twinge but I now know that it is nothing structural and will dissipate and that it is likely a referred emotional worry. As soon as I recognised this consciously and allowed myself to accept the possibility that there was something bothering me that I was unable/unwilling to face, I found the pain subsided.
Book Description
The Unfair Advantage is a "workshop-in-a-workbook." It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and marketing. It includes "how-to" ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory-free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England.
Customer Reviews:
Back to basics.......2007-02-24
As an executive coach and sales trainer I found this book quite interesting. I am into NLP and my coaching practice was built on using those techniques, as does part of my sales seminars.
As I was reading through the book I found it lacking in NLP aspects, it utilizes only a smallaspect of what could be used. It almost seemed like the "workbook" or the introduction to the seminars that he offers (in the back of the book seemed like there was more to it. Overall this book is informative and for those that are not familiar with some of the aspects that NLP offers then this is a good read. Even though it deals primarily with interaction and presumes that you have the ability to talk to or meet with your client, there are some aspects that can be used while writing sales letters.
I do belive that with a combination of other books about NLP this is a very good purchase. I personally read the Pshycology of persuasion, by Kevin Hogan (not an NLP book), immidiatly after reading this book. The combination between the two books made for some interesting thoughts to be triggered.
If you are looking to learn about NLP in depth this isn't the right book for you. If you are looking to understand a small aspect of NLP and how you can utilize it to increase your business, then go for it and enjoy the read. There are very good pointers in this book that you will benefit from.
THIS WILL ONLY WORK FOR PEOPLE WHO WANT TO INCREASE SALES AND COMMUNICATE EFFECTIVELY!.......2007-02-15
The fact that you are reading my review shows me your interest in a balanced and honest viewpoint on how well THE UNFAIR ADVANTAGE will work for you. However, let me honestly tell you it will only be relevant to you, if you decide that increasing your sales and making more money is important to you. If so, I strongly feel that this book will help you if not for any other reason than myself, and other TOP-PERFORMERS use the "unfair advantage" to increase our sales. Now, if you choose to order the UNFAIR ADVANTAGE will have an easy to follow road-map for success, the only problem is all the paperwork you will have to process as a result of, your sales will increase. This is the easiest way to put NLP to work for you without the confusion and in depth psycology that others in the field of NLP provide. I've read everything by everyone about NLP and Duane Lakin's Unfair Advantage has proven to be most beneficial, easiest to understand, sure-fire method of acheiving success so quickly, it may even surprise you!
A technique, not a strategy.......2007-02-07
NLP will help you sell, and it may close a particular sale. It won't work everywhere with everyone. In my opinion, while it has some value, the zealots have overhyped NLP. "The Unfair Advantage: Sell with NLP!" has a weak binding, so that pages literally falls from the book as you turn them.
The Unfair Advantage: Sell with NLP!.......2006-11-03
Excelent book for those who are in sales and sales management. Easy read, practical advice with practice exercises. I taught my employees the techniques from the book, their sales went up. I strongly recommend it to everybody!
Unfair Advantage could use more advantage.......2006-02-26
This is a very basic book. As i read it I kept wishing there was more depth to the information. It is superficial and left this reader frustrated that she had once again paid for a guru's packaging and not content. In typical gufu fashion, the book is oversized and has LOTS of white space. If he is such as expert, why could he not share a little more knowledge with the reader, or is the rest of it in his several-thousand-dollar workshop package?
Book Description
Sales guru Jeffrey Gitomer's bestselling classic is now available in paperback
Jeffrey Gitomer's Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage Program. Now completely revised, this book is available for the first time in paperback. The Sales Bible has helped tens of thousands of salespeople all over the world reach their potential and close the big deal. Gitomer gives sales professionals the right answers to the toughest questions:
* How to make sales in any economic environment
* Twenty-five ways to get that most-elusive appointment
* Top-down selling
* How to fill the sales pipeline with prospects ready to buy
* How to use the right questions to make more sales in half the time
This book is everything its title claims to be.
Jeffrey Gitomer (Charlotte, NC) is a world-class authority on sales and customer loyalty. He leads over 125 training programs and annual sales meetings for companies like IBM, AT&T, Coca-Cola, Caterpillar, Miliken, GE, Carlsburg, and Cintas. He writes the popular syndicated weekly column "Sales Moves," read by more than 3.5 million people across the United States and Europe. And his award-winning Web sites (gitomer.com and trainone.com) and his weekly e-zine (sales caffeine) feature every element of selling from making assessments to weekly articles, free sales tips, and streaming video sales training.
Customer Reviews:
same old stuff.......2007-09-27
No new information. The man has written 7 books on the same subject. I learned nothing my 20 years of actual sales experience did not already teach me. I was hoping for more than suggestions on how to "out fox" prospects. Nothing really useful here.
A Definate "Must Have" Book.......2007-09-18
If you don't have this book on your shelf, get it!
The Sales Bible is definitely one of the most comprehensive books written for sales people. It is a fun read and Gitomer uses different fonts and bolding to give you a feel of the author's sense of humor and style of "ranting".
This book covers it all; cold calling, networking, the sales process, handling objections, questioning, trade show strategies, 30 second commercial development to name only a few key elements, skills and processes of selling. This only skims the surface. The lay out is simple and the table of contents is detailed for easy reference.
This book is full of proven sales strategies, tactics and techniques that work. Even though this book is a few years old, it still comes out on top as The Ultimate Sales Resource today.
If you are looking for a resource book that contains many sales secrets - this is the book to buy. It will make it to your "favorite's" section in your personal library.
Eliot Hoppe
Author - Selling: Powerful New Strategies for Sales Success
Great resource for sales and marketing.......2007-09-16
This book has been very helpful in my venture into marketing our new product. The content is really geared toward sales people. Jeffrey Gitomer is a well-seasoned sales person and offers great advice and personal experience in his trek down the road of sales. His book deals with cold calls, followup, what to do and what not to do, and how to approach sales from a more friendly and uninhibiting direction, among much else. GREAT RESOURCE!!!
Awesome Book - Inspirational Author.......2007-07-22
I love this book, it is a must have for all sales professionals. I can't believe Jeffrey isn't already 5x as popular as he is. His articles should be in every business publication in America. I am looking forward to meeting him this September when he is in Boston.
[...].
If you dont have this... your stuck in the 80's and you wont sell!.......2007-06-08
The sales bible is the bible of sales... no joke... no compromise... its really the new way of selling that has changed from the 80's to 2000! Get this or you will really fall behind!
Book Description
Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market.
Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.
The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Books:
- Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books)
- Managing Customer Relationships: A Strategic Framework
- Marketing Channels (7th Edition) (Prentice Hall International Series in Marketing)
- Marketing Financial Services to Seniors
- Mastering Professional Services
- Microeconomics and Behavior
- Milady's Standard Textbook for Professional Estheticians
- Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
- Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes
- Patents, Copyrights & Trademarks for Dummies
Books Index
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