Book Description
Discover the secrets of written persuasion!
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers
"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich
"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook
"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com
"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion
Customer Reviews:
User Friendly.......2007-10-23
One of the best aspects of this book is that Joe Vitale does on the page what he is teaching the reader how to do. You learn about hypnotic writing and at the same time you experience it on the page in front of you. And it isn't a secret! Joe is transparent about that fact. This book is as close as a reader can get to experiential learning on the topic without taking a workshop.
I highly recommend it for any internet marketer. Hypnotic Writing can make a difference in your potential client sticking with your web site long enough to actually become a client!
Hypnotic Writing.......2007-09-27
This is a well written book with lots of real ideas for copywriting that sells. The best part is. . . well read the book!
Absolutely Amazing.......2007-08-13
Absolutely amazing
This book refers to all the process and ideas that I've always noticed, but could never point out the system... A must have for anyone! Even if you are just selling yourself
a lot of filler but a lot of good stuff too.......2007-07-31
this is not for beginners. if you already know the basics of copywriting then you'll pick up a lot of useful tips and techniques from this book.
would i recommend it to my colleagues? yes.
A must have.......2007-07-22
I simply loved it and cannot put it down. Joe Vitale covers the ingredients that needs to be in any marketing piece and provides examples and how to improve your copy. This book is a must have.
Lets be fair for a second, if you think one book will take you through all the steps and prep you to be an excellent copywriter, then save your money because no such book exists.
Customer Reviews:
Joe is AMAZING! .......2007-04-05
I have never been so impressed by a copywriter
like I have been with Joe. I saw him speak a long
time ago at a Mark Joyner event and bought this
book. I have had it by my side ever since.
I couldn't recommend it enough!
Matt Bacak
Author of Secrets of the Internet Millionaire Mind
and The Ultimate Lead Generation Plan
Buy this book.......2007-01-05
Of the dozens of books I have read on the subject this one is the only one that I feel was well worth the purchase price.
Ideas backed by facts not opinions.
Wow - tremendous book.......2007-01-03
I think it was about the second chapter, maybe earlier where he mentioned the 'magic stat thermostat'. Well, back when I was a kid in the early 80's (read like 10 years old), my dad used to get tons of mail order catalogs (like Hemmachler, sharper image, etc...), and liking technology at a young age, I used to look through them. Well, JS&A must have been one of them as well, as I specifically remembered this ad! I recalled the ad tearing the product to shreds before recommending it (I even remebered what the thing looked like). It was that substantantial, that as a 10 year old (roughly), I recalled it today. At the same time, I recalled another ad that I thought was odd - some handheld game that was supposed to be some big conspiracy. Sure enough, that was one of his ad examples at the end of the book.
This alone should be a testament to exactly how powerful his ads are. Not too mention, his writing style as an educator in the field of written ads is astounding - I could not put the book down.
Although geared toward catalog sales, the techniques clearly can apply to the web as well. So, if you are interested in selling anything - order this book now!
One of the best books on crafting mouthwatering copy ever written!.......2005-09-14
Joe Sugarman is a copywriting and marketing genius.
Probably known best for his "BluBlocker" sunglasses ads, Joe has provided aspiring (and experienced) copywriters with a treasure trove of useful information, tips and step-by-step techniques.
During the 80's Joe held annual Copywriting and marketing workshops and smart marketers willing paid thousands to learn his "secrets".
As far as I can tell, Joe has shared every last one of those million dollar secrets in this must have manual.
This one is a "no brainer". Buy it. Read it. Use it.
A Consumate Master of the Written Word.......2005-08-05
Notice the last two words in the title -- 'Written Word.' Writing something that is intended to be read is different than writing for television, radio, or anything else that is to be spoken. There are different techniques for the two approaches, and Mr. Sugarman is a consumate master of the written word.
The concentration in this book is intended to be mail order writing -- sometimes in letter form, sometimes in the form of a brochure. Mail order advertising has a lot of advantages over other types of writing. The biggest one is that you have an almost instant measure of its success -- how many responses do you get. Then you can change the mailing package - any part of it, the writing, the typeface, the color of the envelope - and again you get an immediate response. There's no room for BS. And the successful people have to be good.
Most of the orientation here is for direct response mail order. The interesting challenge of the next few years, or maybe the next few decades, is to convert this writing style to the web. At first glance, most of the techniques given here would seem to apply. Using them and taking into account the special characteristics of the web is going to be fun.
Book Description
Who Is Talking About You?
Master the art of word of mouth marketing with this fun, practical, hands-on guide.
Foreword by Seth Godin and Afterword by Guy Kawaski.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
Customer Reviews:
How to get people talking about your company.......2007-10-18
People love to talk. Now, thanks to the Internet, they also like to post reviews about the products and services they have experienced. This combination of people talking and a new democratic medium has helped create a variation of marketing based on word-of-mouth. Of course, any good business owner recognizes that word-of-mouth, or customer referrals in the old lingo, is a time-tested form of marketing. But the new twist is that, thanks to increased ad costs, more intense competition and smaller budgets, marketers are stretching to develop new tactics. Enter author Andy Sernovitz and the word-of-mouth concept. The author contends that this is a novel idea, but is it really new? Probably not. Most of the ideas are self-evident and Sernovitz tends to repeat them. While we love a new thing, readers instead might see this as an updated look at a known phenomenon: the power of neighbors who talk to each other.
basic concepts presented as something fresh and radical.......2007-10-07
I've just gotten into WOM marketing and so I assumed that my knowledge on the subject is limited. After reading this book, however, I came to think that I could be a marketing guru as well. The ideas described in this book could be summarized on three pages and still those pages would not be worth reading! Rules such as: make your message interesting or make it short or make it easy to remember are obvious for all those who are capable to think logically. Others (e.g. Chinese banquet example) are simply ridiculous!
I expected to learn a lot from this book. I learned nothing new. Plus, the book appear to contradict all the rules he lists: it could definitely be shorter and more interesting!
Exciting message, accessible style.......2007-10-04
I loved this book not only for the specific word of mouth marketing tips, but for the enthusiasm Sernovitz brings to the subject matter as well.
I am nobody you've ever heard of - just a woman starting her own business. Sernovitz made me realize that there is a whole new way of doing things, a whole world out there that I have had no connection to.
First, this book made me feel not so bad about my lack of experience, because plenty of people with experience are just not getting it! And second, Andy's book taught me that if my business was going to have an internet presence I'd darn well better get up to speed on how to become a part of the online community and be as smart as I can about making sure people know about my product, find my website, and buy! I'd better blog - I'd better get out there - I'd better make connections, and friendships, and be a part of the conversation!
"Word of Mouth Marketing" has an exciting message and is very accessible even for the novice. This book should be a part of anyone's Business 101 learning, and I highly recommend it.
Left feeling teased, and a little cheated........2007-10-03
I was really torn between giving this book three or four stars. What inclined me toward four was that I didn't get a straight run through it, but instead was three quarters of the way through and had to put it aside for a week-which is a long time to put reading aside and then pick up again without it losing a great deal of its momentum. So, I went with the higher scoring in the belief that I would have had a more positive experience with the material if it had not been for a circumstance beyond the author's control.
That being said, you may still be wondering what I found lacking to keep it from getting five stars. First of all, I don't hand five stars out like candy (and I wish a lot of other reviewers would follow that lead, as it seems as though there are an over-abundance of five stars over at Amazon). I feel that a five star rating is for the exceptional. A four star is for the good. Three stars for the nominal, with two and one stars relegated to the bad and really stinky. I steer away from half stars as that smacks of indecision (and would require me having to add those images to my library and they are difficult to come by).
I rate this book at four stars because it is good. It is not exceptional. If you're purchasing as marketing advice, it will provide you with enough to know that you need to buy more books by other authors that go into a good deal more detail. If you've already purchased a couple of marketing books, it will reinforce what you've already read and give you a good pep talk to keep you motivated. It is not going to enlighten you to anything new (unless it's your first purchase of marketing material-in which case see point above about now knowing you need to buy more books).
As a writer, publisher and editor myself, I have to make one comment about the writing-more precisely the voice, or tone, of the book. I received the distinct impression that Mr. Sernovitz saw a trend of sales in marketing books, whipped one together with no real effort or research beyond what he already knew off the top of his head (which is considerable-no argument from me there) and tossed it out onto the market. Again, as in one of my prior reviews of a different book, I wish the author had taken more time, gone more indepth, researched and added to what he already knew and given us a real read. In many ways I felt teased, and a little cheated.
Empower your customers.......2007-09-19
I typically gauge an effective marketing book by how much actionable information is provided. My measure is simple, lots of earmarked pages indicates good ideas that can be impactful. After reading this book on the train I had 12 ear marked pages and had left myself three voicemails about ideas my company could implement immediately.
If you want to make a measurable improvement in your marketing programs and empower your customers, buy this book.
Thanks,
David Baeza
Area Vice President, Customer Acquisition
Citrix Online
GoToMyPC
GoToMeeting
GoToWebinar
GoToAssist
Book Description
Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to
- Implement creative approaches to relationship-building fundraising
- Avoid common fundraising errors and pitfalls
- Apply the vital ingredients for fundraising success
- Build good relationships through marketing
- Achieve a greater understanding of their donors
- Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.
- Prepare for the challenges of twenty-first century fundraising
Customer Reviews:
pleasant read, good ideas, valuable.......2007-09-19
An honest appraisal of the fundraising industry and how to make it work better.
There are also many creative ideas you can adapt to your personal opportunities. Of several such books I've read recently, this was the best.
The personal side of fundraising.......2004-12-30
Burnett skillfully shows how to satisfy "the bottom line" through a positive relationship with donors. Practical, relevant tips are offered for reaching out to potential donors and making them feel part of the mission. It's a pleasure to see someone writing about "the psychology of fundraising." A well-crafted, beneficial read.
Brilliant!.......2003-08-03
Ken Burnett is one of the world's great, and most respected, fundraisers, and this is one of the most important fundraising books you'll ever read. Relationship Fundraiisng is on every top 10 list I've ever seen. And it deserves to be. Most non-profits do not treat their donors well, and therefore raise less income than they could. When you follow Ken's advice you will raise more money for your mission. I know Ken personally and while I've raised many tens of millions for non-profits, and have been fundraising for 25 years, every time I hear Ken speak, or read his books and articles, I learn something new.
Relationship Fundraising Should Be Part of What We All Do.......2003-02-25
Many of us know that it's more important then ever to build relationships with our donors and prospects. Ken Burnett has been talking about it for over 10 years and the newest edition of his book on Relationship Fundraising is even more relevant today than when it was first written. Ken skillfully uses his extensive experience and insight to focus on what it really is all about through both what has already worked elsewhere and what we should strive to achieve. This book is easy and enjoyable to read and supports our ambitions for techniques including donor development and moves management but it is so much more than that. Relationship Fundraising takes lessons from yesterday and gives you the inspiration to truly get back to people and build positive lasting relationships into the future. Each of us can benefit from going beyond the buzz words and see what it is really all about or at least re-establish the importance of Relationship Fundraising by reading this invaluable book.
Pamela Brown Gignac is a 20 year fundraising and prospect research veteran in Canada and the UK and currently Vice President, JMG Solutions Inc, Ontario, Canada.
Book Description
Use e-mail to boost your income-today!
The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits.
If you have a product or service to sell, the Internet gurus in this book will show you how to sell it-no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online-and you can too. This is not a get-rich-quick scheme; it's a make-money-quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to:
* Develop and sell a product online
* Target your customers
* Promote your product
* Market to niche audiences
* Create an e-marketing business plan
Plus, entrepreneurs and small business owners will learn how to improve their sales through simple, proven e-marketing tactics that really work. The Internet is a powerful resource for marketing, selling, and communicating anything. So tap into it! Written by a cast of Internet all-stars and marketing powerhouses, The E-Code is a simple, easy-to-use guide to making money online, right now.
Customer Reviews:
Spam and endless sales pitches.......2007-10-19
Spaming people is not a valuable "Secret" of e-commerce, it will only earn you angry ex-customers and bring ill-fame to your business partners. This book is nothing but Spam and sales pitches for Joe Vitales offerings, and his ill-famed partners products. We do not approve of his methods and we disagree with the proposed scams set forth in this book.
43 ways to SPAM, and ads for Vitales other books........2007-09-29
Save your money. Spaming is self-evident so you don't need this book. And it is mostly just ads for other books and consulting.
nothing but a sales pitch for Vitales other books and services.......2007-09-25
endless sales pitch by Vitale, with some "Here is how to Spam" advice which is not worth the money.
E-book gone paper with numerous gems.......2007-09-06
This is the second book on Internet Marketing that I have read. I am a novice looking and learning about this underground business venture.
The E-code is essentially a collection of topics covered by various experienced marketers. At quick glance, the value of this book does not come forward right away. The overall organization and variation in writing style makes for a choppy reading experience. However, there are many tips throughout that make this book worthwhile. The book it self is any example of how things come together in the electronic world.
The E-code might be better read in moderation instead of full steam ahead- straight-through. I tend to read books cover to cover, marking pages and making notes along the way with sticky tabs. I then go back and review all the gems and great tips that I feel are key. This book, I did not tab and mark up like crazy, but the areas that I did mark are key areas of Internet marketing that I did not know before. There are some key chapters that I founds very helpful in understanding how internet marketing systems are deployed, tactics and methods used.
If you are looking for a step by step guide, this is not the book. However, there is a few chapters that come close to this. The E-code covers a lot about marketing in general and how it applies to the internet. There is certain set of rules that should be followed to insure a lasting presence and trust. This book does a great job in this regard and provides many insightful tips along the way.
One Important thing to note about this business is that it is not fast money answer. It really is about building something up overtime. The big money can come, but overnight success is rare. If you are serious about working on your own online business and willing to put the time in to get it going, Books like this one, The E-code will prove helpful.
Other books and constant learning are required to keep up with what is current. This book is for the new comer.
waste of time and money.......2007-08-13
this is a waste of time and money. Just telling people to SPAM, and some how-to-spam tips is not worth wading thru the extended sales pitches for Vitale's other products.
Book Description
As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com—called “one of the greatest publicity coups” in history by Time.
In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing—which many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff— from Miller Lite during the “Tastes Great—Less Filling” era, to American Idol's stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace.
Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs.
Customer Reviews:
Amazing book!.......2007-10-17
Amazing! A business book that's simple to read and goes direct to the point! It's a guide to the art of buzzmarketing which is the hottest trend in marketing. Every marketing manager should read this!
Get People to Talk.......2007-09-19
This was a very good book and his experiences with Half.com is particularly interesting in terms of wild marketing ideas. I would say the best book I've read on buzzmarketing that really develops how to get people to talk about your stuff in terms of real conversations and building meaning instead of buzz, is Lois Kelly's "Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing". Superb, published this year and Kelly is a leader in this arena.Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Worth a read.......2007-09-16
Interesting read. Easy to follow with anecdotes as examples. It breaks down the 6 steps in to manageable chunks but could be a little more concise.
A Keeper and a Favorite Amongst "Viral Marketing" Type Books.......2007-06-08
This is a solid, well written favorite amongst the "viral marketing" class of marketing books. I have re-read this twice and enjoy the easy read packed with worthwhile info.
The author shows you how to get results from your marketing, tells you about what he calls the "six secrets" of Buzzmarketing that contains useful, "what to do" information along with really entertaining examples to illustrate the point.
---*** THE BOTTOM LINE ***---
1. it's an entertaining read, and contains solid, useful, "how to" info.
2. If you only buy books you want to re-read, then this is a definite keeper.
2. I rank this amongst "The Tipping Point" and "Unleashing the Ideavirus" as a favorite book on "Viral Marketing". (I rank this 3rd)
More concepts, less "tips".......2007-06-01
Instead of being a book of tips, this book is conceptual & offers many examples to illustrate. You can apply it in a number of fields and even has some examples from the music industry.
Book Description
""A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging attempts. Drop everything and read this book.""—The Wall Street Journal
The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDAT hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services.
Who are they? What motivates them? Marketing experts Ben McConnell and Jackie Huba explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enhusiasts and evangelists. From the rough to the sophisticated, the ""user-generated media"" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.
Citizen Marketers is the first book to document this phenomenon, examining some of the early winners and losers in this new genre, as well as some of its most noted constituents. With their exceptional knowledge of brands, products, companies and industries, the citizen marketers are democratizing traditional notions of communication and marketing, even entire business models.
Features:
Research on social mediaCase studies of people and organizations fueling the growth of citizen marketingClarifies the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships
Customer Reviews:
A field guide to the new social media phenomenon.......2007-10-04
Much like the cyberculture events that Ben McConnell and Jackie Huba cherish, their book is fun, jazzy and almost habit-forming. They spin tale after tale of individuals and communities that are doing new and exciting things online, demonstrating just how much the emerging "social media" movement has changed the media landscape. Although fan sites devoted to particular cars or fictional universes are similar to older media phenomena such as fan magazines, spontaneously arising mass movements dedicated to saving discontinued soft drinks or spreading song parodies are unpredictable and unprecedented. The authors do a great job of sketching the outlines of the new movement. However, in part because the movement is still emerging, and in part because of their genuine enthusiasm for its activities, their analyses aren't as strong as their descriptions. This is especially true of their discussion of the forces driving social media, which are apparently all positive. With that caveat, we recommend this book to old-media communicators who want to understand the latest cyberculture developments and apply them to their own businesses.
average.......2007-09-28
the book is OK. i did not learn too many things, because majority of this book is filled with examples.
Another introduction.......2007-09-03
Another introduction to utilizing your existing fanbase to help with your marketing. I'm just not sure how this one stands out from the rest.
A Wakeup Call for Old School Marketers.......2007-04-03
I love business books with real world stories to back up the concepts. This book is full of stories that demonstrate how one person can make a big difference (good or bad) in the fortunes of a company, using the Internet as a conduit to tell their story.
Once you start, this book is hard to put down. Read it.
A must have for any marketing executives or small business owners!.......2007-03-19
Ben McConnell and Jackie Huba share great examples of how companies and individuals are building great customer focused marketing initiatives. In the new world of marketing, word of mouth is essential to your business success. Citizen Marketers offers hundreds of ideas and examples of effective ways to build community among your customers to deliver results. This book inspired me to try new things and find better ways to involve customers in our business.
Book Description
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
Customer Reviews:
Too complex .......2006-09-13
While marketing is a complex subject, the authors are so caught up in the sounds of their academic prose. It assumes you remember concepts from previous chapters and does not do a good job of explaining important marketing concepts.
It is very dry reading. The case studies are old even as of the print date.
This book is so complex, that it is the first text book I have read that requires you to read all the side bar information.
Unfortunately this book was chosen by a professor who is no longer teaching the class in my school's MBA program. The new teacher also feels the text book is way too complex to get much out of it. I expect material to be something I can understand, not "geek" speak!
Book Description
Millions of people around the world are involved in direct selling. There are 12 million in the United States alone! Almost 74 percent of direct sellers are women.
An estimated 46 million people in the world are involved in direct selling, according to the Direct Selling Association. In less than ten years this number is expected to grow to an unbelievable 200 million! With more people looking for careers that offer independence, flexibility, and tremendous income potential, this book offers a one-stop source of nuts-and-bolts advice, insights, and practical sales skills.
Build It Big: 101 Insider Secrets from Top Direct Selling Experts addresses the three most popular models of direct selling:
*
network marketing (e.g., Amway)
*
party planning (e.g., Pampered Chef)
*
person-to-person(e.g., Guardian Life Insurance)
The training that many of these companies offer is limited and typically covers only product features and benefits, basic sales techniques, recruitment, and order processing.
Through extensive research, the Direct Selling Women's Alliance (DSWA) has identified four crucial ""life skills"" that often are neglected or omitted from a company's training and support program:
* Financial and tax guidance.
* Coaching and leadership skills development.
* Business management and technology training.
* Daily success practices and implementation.
Build It Big unveils the methods and approaches in developing these skills that, DSWA believes, are the true linchpins of growth and long-term sales stability. The disciplined approach and real-life insights from some of the most successful and talented people in the direct selling business will have broad appeal to rookies and veterans alike, especially for people who are opting for direct selling for part-time work, extra income, and the autonomy it offers.
Customer Reviews:
The Best Info for Direct selling.......2007-03-08
Build it Big is THE book for you if you are in direct selling. This book has so much info and teaches you everything you need to know to build your business. This book walks you through everything and is for those brand new to direct sales or those that have been consultants forever. I will recommend this book to everyone!
Yes!! Finally.......2007-01-10
This Book is wonderful. Love it!
I can't say enough about this book and what it has done for me.
If you or someone you know is in Direct Sales purchase this
book. Written by Women for Women.
Some OK tips, but mostly common sense.......2006-07-27
I was interested to get this but really REALLY disappointed when one of the first tips was to call 100 people. No kidding. I found this to be a lot of re-hash of old ideas. Some decent tips but you really have to search for them. Bad layout, too. Not easy to read. Lots of stuff sort of thrown at you. If you are really NEW to sales, you might benefit but most of it you can get through better books or free in internet searches, your team leader, etc.
Million Dollar Wisdom for all entrepreneurs wanting success.......2006-07-25
This book in short is incredible, not only it's packed with tons of wits from proven experts, but it's so simple to follow and read that all I have to do is implement the startegies and which i have with tremendous immediate results. Every entrepreneur should get one, regardless of the industry. After all the art of networking and building heartful relationships is the core foundation for all business success-no exceptions. If you are reading this, you owe it to yourself to own one today. !!!
Lots of great ideas!.......2006-07-25
This book gave me a lot of great ideas for my Pampered Chef business. It was very helpful with answering objections and working with my downline. I only have 2 so far, but I will be better able to help them become successful. I had to pace myself or I would have read the whole thing in one sitting!
Average customer rating:
- An essential book for statistical analysts building predictive models for database marketing
- Data Mining for Database marketing
- "EDA III" for Database Marketing
|
Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data
Bruce Ratner
Manufacturer: Chapman & Hall/CRC
ProductGroup: Book
Binding: Hardcover
 General
| Business & Investing
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Management & Leadership
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| Business Ethics
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Similar Items:
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Optimal Database Marketing: Strategy, Development, and Data Mining
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
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Strategic Database Marketing
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
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Applied Data Mining: Statistical Methods for Business and Industry (Statistics in Practice)
ASIN: 1574443445 |
Book Description
Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statisticians are searching for innovative new data mining techniques with greater predictive power, an attribute critical for reliable models and analyses. Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data delivers a collection of successful database marketing methodologies for big data. This compendium solves common database marketing problems by applying new hybrid modeling techniques that combine traditional statistical and new machine learning methods. The book delivers a thorough analysis of these cutting-edge techniques, which include non-statistical machine learning and genetic intelligent hybrid models. By following the step-by-step procedures detailed in the text, database marketing professionals can learn how to apply the proper statistical techniques to any database marketing challenge. The practical case studies and examples provided involve real problems and real data, and are taken from a variety of industries, including banking, insurance, finance, retail, and telecommunications.
Customer Reviews:
An essential book for statistical analysts building predictive models for database marketing.......2006-01-05
This is a must have introductory book for the practitioner using data mining to build predictive models in industry. While it does have a few snippets of SAS code, it is a conceptual book that explains the "why" and the "how" of practical model building. (If you want SAS code buy "The Data Mining Cookbook" by Olivia Parr Rud.) It dispenses of with the antiquated notion of the "true" model of classical statistics and econometrics, and shows how to arrive at an acceptable model that yeilds good predictions. As practitioner's, this is what we care about most. Among other things, it gives good explanations of: (1) the EDA paradigm versus classical statistics (2) Tukey's bulging rule for transforming variables (3) variable selection, though there is no mention of clustering to eliminate redundant variables. It discusses some of the weaknesses of automatic variable selection methods (4) smoothed scatterplots and logit plots (5) decile analysis and using bootstrapping to derive confidence intervals for cum lift.
The book shows you how to use logistic regression, OLS, and CHAID to build predictive models. For those interested in Genetic modeling, it has a clearly written chapter on the subject that explains how genetic modeling can be used to create new variables that can have more information than either of the original variables.
While this book does not cover everything, and is definitely not the last word on the subject, it is a solid first word. In particular, the book does not cover splines, shrinkage techniques such as model averaging, ridge regression, ..etc. For treatments of these and similar advanced topics see Frank Harrell's "Regression Modeling Strategies" and Hastie, Tibsharani and Friedman's "Elements of Statistical Learning".
Data Mining for Database marketing.......2003-06-10
I predict that Dr. Ratner's Statistical Modeling and Analysis for Database Marketers: Effective Techniques for Mining Big Data will be on every database marketer's bookshelf. Dr Ratner has put together an assembly of chapters that provide an indispensable resource for the daily problems facing data analysts and model builders in the database/direct marketing community. In each of the seveenteen chatpers Dr. Ratner addresses a typical problem and discusses the common solution. He points out unknown working assumptions or weaknesses of the latter, and then offers better solutions, which require basic knowledge of EDA/data mining. Dr. Ratner's writing style is unique as he makes familar concepts new, and new concepts familar. Thus, the book is easy and enjoyable reading. I specially like chapter that blends statistics with the machine learning, such as the introduction of the GenIQ Model.
"EDA III" for Database Marketing.......2003-06-10
I consider myself fortunate to be the first to review this book. The title aptly indicates what the book is about: Statistical Modeling and Analysis for Database Marketers: Effective Techniques for Mining Big Data. The author provides in a Tukey-esque manner a collection of solutions to common problems facing database analysts, model builders, and marketers. The book can uniquely serve as a textbook, a how-to guide, and a reference source depending on the reader's statistical training and database marketing experience. Moreover, the author actually goes where other authors provide lip service: he creates the marriage of the "old" statistical methodologies with the new machine learning influence by introducing machine learning methods specifically tailored to database assessment of optimal model performance. The book's illustrations involve real problems, real data, and better solutions. This book is a keeper!
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