Amazon.com
If you want to understand the 1990s, you have to understand venture capitalists. These are the people who listen to business pitches by the score, the financial-world equivalent of miners turning over tons of earth in search of precious metal. They're looking for the next Amazon.com, the next Yahoo!, the next eBay. Randall E. Stross, who teaches business history at San José State University, just happened to be there when a firm called Benchmark Capital discovered eBay. eBoys tells the story of how a group of not-quite-middle-aged men came to make an investment that returned a Silicon Valley record of 100,000 percent.
Stross is a gifted storyteller who weaves the personal histories of the Benchmark partners with stories of how the firm came to back such companies as Priceline.com and Webvan. We meet guys who weren't born to privilege, men who took unconventional routes into the venture capital business. Probably the most intriguing is Dave Beirne, a hyperaggressive executive recruiter who went into the business after realizing venture capitalists are the ones who really call the shots at high-tech start-ups. We also see the problems Silicon Valley guys have when they try to dot-com the bricks-and-mortar world. The short tale of an aborted partnership between Benchmark and Toys 'R' Us illustrates why the old economy is so mystified by the new.
Anyone interested in how business works should find something of interest in eBoys. From the organizational structure and corporate culture of Benchmark to the histories and personalities of its partners to its adventures in the world of Internet start-ups, it's a digital snapshot that reveals how successful businesses look, think, and mine gold in today's economy. --Lou Schuler
Book Description
In eBOYS, Randall Stross takes us behind the scenes and inside the heads of the gutsy entrepreneurs who are financing the hottest businesses on the Web. The six tall men who started Benchmark, Silicon Valley's most exciting venture capital firm, put themselves at the cutting edge of the new economy by backing billion dollar start-ups like eBay and Webvan. The risks were enormous--but the rewards have proven to be staggering. Within two years, eBay's net worth grew from $20 million to more than $21 billion, while each Benchmark founding partner saw his own personal net worth soar by hundreds of millions of dollars.
For two roller-coaster years, Stross had total access not only to Benchmark's executives but to the companies they financed. He was a fly on the wall as fortunes were made in an instant, snap decisions got locked in, and new ventures took off--and sometimes crashed. Here are the testosterone-pumped conversations, round-the-clock meetings, and gutsy deals that launched the eBoys and their clients into the stratosphere of mega-wealth. Written like a novel but absolutely true, eBOYS brings to vivid life the glory days of the greatest business adventure of our time.
Customer Reviews:
a must-read for anyone in the startup world.......2006-10-08
As someone in the startup industry, hearing the VC point of view was very interesting. Add to that a refresher course on several of the important industry-shaping deals and an entertaining down-to-earth delivery style, and you got a certain winner on your hands.
Highly recommended, you will not put this down. I sure didn't.
Hubris meets Homoeroticism.......2005-10-06
I give this book 4 stars for its inadvertently hysterical comedy. Everything you need to know to understand how the tech bubble formed and why it burst so dramatically is here--not in the story the author tells, but in the pseudo-macho, we-are-the-masters-of-the-universe, lets-measure-each-other's-penises subtext that runs throughout.
This is cultural history at its best. Not unlike the sex-ed books of the '50s and '60s that give us fascinating glimpses of the contemporary oppression of women, this book accidentally paints the late '90s silicon valley as the hotbed of homoeroticism that it was. The characters are greedy, hubris-filled, and completely blinded by the slightest scent of money--and the author worships their every move and utterance, seeing them as they see themselves: as gods among mere mortals.
There's not much here for the businessman, but plenty for the cultural historian.
A good read with some good lessons.......2005-01-27
I doubt "eBoys" was intended to read as a period piece, but it certainly does in the post-technology bubble world. There are a couple things that come across loud and clear: first, these venture capitalists were not blind to the bubble that was forming; second, if they wanted to stay alive and relevant in their field, they needed to keep financing new companies and unwillingly participate in furthering the bubble.
The story is well-told and gives you an insider's view of how at least one venture capital firm makes the decision of who gets funding and who doesn't. It also serves as a cautionary tale about how even the most sophisticated investors get sucked into bubble mentality.
A valuable read for investors, entreprenuers, and aspiring venture capitalists.
Amazing. Eboys + The Perfect Store = future billionaire........2005-01-18
I stand corrected on my earlier review of "The Perfect Store" -- Eboys has now usurped the title of "quite possibly the best book I've ever read." O.k. so I tend to exaggerate after I read a really great book, but this is definitely in my top 10 books of all time... and I'm a voracious reader (500+ easy... at age 28).
Informative, educational, entertaining, instructive, and incredibly motivating and inspiring -- for all those with an insatiable entrepreneurial spirit like the one I have, Eboys can be thought of as an entrepreneurial bible... or maybe hymnal would be more appropriate. I read the book and now I'm listening to the Audible audiobook... simply awesome... again! This is a must-have book for any budding Bill Gates, Micheal Dell, Jeff Bezos, Steve Jobs, or PIERRE OMIDYAR out there. Heck I even sent Benchmark the executive summary for my business even though they don't invest in my industry... I was just that impressed with those guys.
Read it. Save it. Refer to it. You'll be glad you did.
not profound, but not prosaic either.......2004-10-01
Broad overview of the netherworld of venture capitalists as well as short take on eBay, the unlikely "profitable" internet company that learned how to scale its technology and augment its customer base with the help of Benchmark. As other reviews will corroboarte, it's this book's ebullient writing that salvages it from a more tepid rating.
Average customer rating:
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Cases in E-Commerce
Jeffrey F. Rayport ,
Bernard J. Jaworski , and
Jeffrey Rayport
Manufacturer: McGraw-Hill/Irwin
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ASIN: 0072500956 |
Book Description
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
Average customer rating:
- Filled with hot air
- Stands the test of (Internet) time
- Excellent cyberspace primer to making money on-line.
- Anyone Can Derive An Income From It!
- A must read for all netrepreneurs and web designers
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Making Money in Cyberspace
Paul Edwards
Manufacturer: Tarcher
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Making Money with Your Computer at Home
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The Entrepreneurial Parent: How to Earn Your Living and Still Enjoy Your Family, Your Work and Your Life
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The Best Home Businesses for the 21st Century
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Internet Riches: The Simple Money-making Secrets of Online Millionaires
ASIN: 0874778840 |
Amazon.com
Paul and Sarah Edwards have kept abreast of changing directions in small business through a series of eight bestselling books that began with their pioneering Working from Home, first published in 1985. Now, teaming up with computer industry journalist Linda Rohrbough, they've set their sights on the Internet and how to profitably incorporate it into an entrepreneurial operation. The book delivers on exactly what the title offers, Making Money in Cyberspace: The Inside Information You Need to Start or Take Your Own Business On-Line, and aims to flatten the learning curve for novice but interested small businesses. The nuts and bolts of working both within the medium (designing Web sites and providing associated services to others, for instance) and with it (selling various unrelated goods and services online) are thoroughly discussed from the small-business perspective, as are technical matters (such as choosing an entrepreneur-friendly ISP and setting up a credit-card account). Periodic profiles of those who successfully use cyberspace in their business--complete with relevant URLs--are also interesting and instructive. --Howard Rothman
Book Description
There's no question that the Internet is an increasingly effective place to sell goods or services; yet small and home-based businesspeople are without consulting giants to navigate the frontier of cyberspace for them. With Making Money in Cyberspace, the authors of The Best Home Businesses for the 90s now offer a comprehensive guide that tells you all you need to know about starting and maintaining a successful on-line business from scratch--or taking your current business into cyberspace. This complete guide to cyber-business includes such features as: *the four types of goods that really sell on-line; *what you need to know to design and promote web sites; *selling services in cyberspace; *how to take your existing business on-line--and whether you should; *revealing "case studies" of successful cyber-entrepreneurs; *the biggest mistakes businesses make in cyberspace; and *the best ways to get paid on-line. Packed with stimulating step-by-step instructions, Making Money in Cyberspace is a vital resource for any small business-
person who is considering starting or taking a business on-line.
Customer Reviews:
Filled with hot air.......2002-06-24
I thought this book would actually talk about ways you can make money in cyberspace. What a let down. It seems all the book talks about is how great the internet is and its advantages. I already knew the benefits of the internet before I read this book. Stay away from this one.
Stands the test of (Internet) time.......2001-08-11
When this book came across the desk, we thought "oh gosh, another out of date, get rich quick, internet how-to primer". Wrong, wrong, wrong.
Paul and Sarah Edwards seem to have a keyboard that turns whatever is typed into gold. The duo are noted for creating inspiring, hands-on, how-to books for the small time operator with big dreams, and this one is no different. In cyberspace, where one offline line year is the equivalent of ten online years, it is very difficult to write a book about the Internet that is not completely out of date by 3 p.m. the next day. This book though is one the few that can stand the test of time (or at least still be relevant next week).
The Edwards do the usual explaining, defining and exampling, but we were most impressed with their profiles. We visited several websites that were mentioned in the book and found all of them to still be in business! In the lightning fast "up and at `em" today "down and out" tomorrow atmosphere of the Internet this was truly a surprise. It just goes to show-if those entrepreneurs read this book and are still profiting, than maybe you will too.
Chock full of inspiring real life success stories, you'd do well to give this read your full attention.
--LiteratePlanet.com
Excellent cyberspace primer to making money on-line........2001-06-18
Don't let the title fool you... this book is not about the quick, get rich internet scams that proliferate around the web. This book is for the lay person who has a bricks and mortar business or who wants to start from scratch. The internet is not going away and it is possible, with hard work and this book as a guide, to make money using the internet as a tool. Buy this book and get out your highlighter... you'll find a great deal of information that you can put to use starting today!
Anyone Can Derive An Income From It!.......2000-08-02
Work-at-home experts Paul and Sarah Edwards, the authoring team of a series of leading working-from-home books, have teamed up with Linda Rohrbough to write Making Money In Cyberspace to encourage business people to take their existing businesses online and to invite others to test the waters of starting an online business from scratch themselves. This book will open up the exciting world of online business opportunities.
Making Money In Cyberspace was written to demonstrate that a number of traditional occupations including domestic, technical, and corporate level work can be conducted online from the comfort of a home or office. The authors cite a number of occupations that just about anyone can make a living from online. Check out the helpful checklist at the back of the book!
The book focuses a considerable amount of attention to the details of designing creative Websites that will effectively market an online business operation. Building and promoting effective Websites, developing content, advertising options, payment considerations, and selecting an Internet service provider are covered. A number of actual cases studies are provided to reinforce these important issues.
Readers will appreciate the fact that the authors have expressed themselves in a non-technical manner. Anyone can pick up this book and put it to use! It will make a great companion to other books written by these authors. This is sure to be a favorite among those who love what the Internet has to offer and desire to derive an income from it! This book would also make a nice gift!
A must read for all netrepreneurs and web designers.......1999-11-04
This book is great. Though the main focus is to show how people have become successful online, there's no hype about making billions overnite. Examples range from people who have made a few thousand dollars a year online, to people have made millions. The book reviews how some business ideas didn't work on the web at first, how how they had to change and adjust to get better results. Gets into some technical aspects too. Also a must read for web designers.
Average customer rating:
- Excellent textbook on E-commerce
- Good, but dated....
- Great Buy
- E-Commerce: Business, Technology, Society
- Practical, Informative, and Interesting
|
E-Commerce: Business, Technology, Society, Case Book Update (2nd Edition) (Pie)
Kenneth C. Laudon , and
Carol Guercio Traver
Manufacturer: Prentice Hall
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Binding: Hardcover
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ASIN: 0321269373 |
Book Description
This book provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is a realistic treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce.
Customer Reviews:
Excellent textbook on E-commerce.......2006-04-05
I just received the new edition of Laudon and Traver's textbook on e-commerce and think its just great! I previously used the 2nd edition, which I also loved, and this new edition lives up to its predecessor. It contains all new and updated information and is extremely current. Its so well-written that it doesn't read like a textbook at all. I highly recommend it to anyone interesting in learning about e-commerce.
Good, but dated...........2005-11-26
I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old - very old given the rapid changes taking place.
If you are teaching an E-Commerce course from a Marketing perspective, with this book as the base, be prepared to suppement this textbook with books such as Spychips, and student subscriptions to WSJ or NY Times. Ad Age is another excellent supplementary information source.
This is one of the few areas in business where the textbook should be updated every 2 years.
Note from Spring 07 - the newer edition is better but still requires supplementation on areas auch as RFID and security.
Great Buy.......2005-10-04
This was a great buy, The book came in the indicated condition and has been a great help!
E-Commerce: Business, Technology, Society.......2005-08-18
Good book, easy to read and informative. Gives a good overview of e-commerce and introduces you into the business giving you a historical perspective and good hints to develop you own site.
Practical, Informative, and Interesting.......2005-07-06
This is a college level text book that is actually interesting. It is very well written and most importantly, it is NOT boring. It's amazing how easy it is to read such a large book in a short amount of time when the book is well written. You will be able to actually design and learn how to host your own E-Commerce web site after reading this book. And it's a lot less expensive than you might think. This book is expensive but well worth it with excellent print and illustrations. It's easy to see that a lot of work went into this gigantic hardbound masterpiece.
Customer Reviews:
Great book to read when starting an ECommerce site........2002-11-06
This book is very informative on starting an ECommerce site. I especially like the instruction it gives on PLANNING the website and strategy beforehand. The book also discusses the important elements of creating a website, one being Top Management buy in.
eCommerce another powerful channel.......2002-09-26
The book is excellent but misses out on highlighting the really big successes that established brick and mortar companies gain by adding the Internet as part of their multi-channel marketing, distribution,manfacturing and design and development activities of products and services.
These multi-channel organizations will do 80% of the eCommerce on a global basis. The author should come out with a sequel with a lot of case studies of the incredible success stories of multi-chanel organizations use of Internet technologies.
Fred Held
CEO Site-Tuners, Inc.
I knew Dr. Robert T. Plant.......2002-02-12
I personally have met Dr. Plant, and I would never have purchased this book if it wasn't required for this class. Dr. Plant last worked in industry almost 20 years ago, and has spent those years in an academic silo. He's certainly no expert, and this book is evidence of it. As someone who has actually implemented e-business solutions for a number of large companies, Dr. Plant's 'ideas' are worthless in the real world. This book is more marketing hype and 'internet bubble' dreamery than reality. Save your money. (And if you are forced to take his class, try to get out of it.)
Required reading for IT professionals too!.......2001-04-12
My expectations from this book were twofold: (1) gain insights into the business value of e-commerce so I could have a fuller understanding of how my role as a service delivery consultant fit into the bigger picture, and (2) see the implementation strategy from the business process owner's point of view. This book fully met my expectations and provided further insights that I did not expect.
An an IT professional my point of view is different from the intended audience of this book and this is reflected in my review. First, this book provided my with an opportunity to observe the business forces that drive the systems that I support. I gained a good understanding of the business imperatives, as well as the challenges that the business face when developing an e-commerce strategy. From this I gained an appreciation of how the projects that IT initiate are first conceived and was able to see the direct link between these projects and how they ultimately relate to business objectives. These insights are valuable and inspire me to seek ways to better align my domain, service delivery, to business goals.
I also gained a much greater understanding or the many faces of e-commerce, such as the unique requirements of business-to-customer as contrasted with, for example, business to business. From my vantage point prior to reading this book it was just a collection of applications and interfaces. After reading this book I see beyond the technology itself to the real purposes and their associated goals.
This book also contains information that is directly applicable to my profession. The ownership issues and e-strategy leadership chapters gave me a clear view of who the real stakeholders are, which is of the utmost importance to service delivery. This information sparked some ideas about support strategies and other issues that I need to consider with respect to e-commerce systems from an IT perspective. Equally important is the chapters on the roll out strategy, which is a space where I have a definite role, and the scorecard approach to measuring the effectiveness of an internet strategy. The latter gave me some clear ideas about how to align IT service delivery to business stakeholders in the e-commerce domain.
In my opinion this book is as applicable to IT professionals as it is to business process owners and decision makers. It gives the business side a clear understanding of the factors and issues that go into an e-commerce strategy, and an approach to developing and implementing the strategy. It gives the IT professional some unique insights on that drives the requirement to develop and implement e-commerce systems and shows areas where we can add value to the process and help assure a successful implementation.
Strategic Analysis of " Formulation of Strategy".......2000-07-23
A comprehensive manual written by a professional to be used as a guide for novice or expert to guarantee successful e-business activity.
Amazon.com
In an era when venture capital for a proposed Net startup is about as forthcoming as a politician caught in a sex scandal, Under the Radar by economist-turned-entrepreneur Arnold Kling offers timely advice on opening a new cyber-business without such big-time outside money. Combining experiences gleaned from his own self-funded Homefair.com (which he eventually sold for $85 million) along with examples of 25 other online enterprises also financed that way, Kling presents a practical how-to that readers with real ideas and realistic expectations could use to build viable Internet concerns, even in less-than-optimal times. Kling says there are still feasible niches for online businesses aiming between the $5 million entry level and the $1 billion minimum that satisfies venture capitalists--the "under the radar" zone of opportunity of his title--and outlines a route similar to those he and his other sources have used to fill them. One core suggestion does away with the traditional, time-consuming, and usually unproductive process of preparing and continually revising an extensive business plan; instead, he details a more effective program of 12 initial steps (developing the proper team, identifying a personal commitment threshold, recognizing operational milestones that will take you to the next level) that "netstrappers" can combine with internal and more modest funding sources to build a business that outlasts the next shakeout. --Howard Rothman
Book Description
Forget everything you've ever read about starting an Internet business. Forget the moon-shot IPO's. Forget Silicon Valley and venture capital. Above all, forget about fundraising. "Fundraising is not for businesses. Fundraising is for charities," warns this tough-minded, eye-opening portrait of successful Internet entrepreneurship.
Under the Radar tells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the NASDAQ bubble burst. In this distinctive and timely book, Arnold Kling, an experienced "Netstrapper" who sold his Internet start-up for $85 million, introduces the reader to over two dozen business founders whose stories will inspire and instruct every aspiring and seasoned entrepreneur alike. You will meet Mike Covel, whose Homepharmacy.com earned profits while venture-backed competitors wasted millions of dollars; Michaela Conley, who used her knowledge of the health care promotions field to make hpcareer.net a successful niche employment site; Trevor Cornwell, whose Skyjet.com aggregated the fragmented charter jet industry into a virtual "on-demand" airline. These are some of the "millionaires next door" of the Internet industry. They did not hire public relations firms to concoct front-page stories for the business media. They did not waste time trying to woo venture capitalists, who have their eye on billion-dollar jackpots. Instead, they combined low-cost Internet technology with proven business strategies, and successfully launched grounded and profitable companies.
In Under the Radar, Kling shares with you their success stories. Along the way he provides practical coaching on every important aspect of launching a solid Internet enterprise-from evaluating business ideas to finding the most suitable partners and making the best use of technology. His step-by-step plan will help you to confront the most common challenges that you face and guide you to building solid Internet businesses of lasting value.
Customer Reviews:
Gentlemen, start your businesses!.......2003-04-08
As a business owner, I am quite pleased with the information I was able to extract from this book.
It will not make you rich overnight, but it will explain patiently the unique challenges of starting and operating an Internet-based business.
Not all ideas are VC-worthy and this book describes the basic VC premises.
The case studies are quite in-depth and definitely will help you avoid same mistakes. The author does not shy away from early failures and fatal choices of wrong business partners.
In short, you'll enjoy the book and learn many things. I highly recommend it to any enterpreneur.
Don't buy this book.......2002-03-19
This book should be titled - "I got lucky with a web site in the '90s"
His title suggests that he has insight into how one could use true bootstrap techniques to get a company started. Yet, in one of his ten or fifeteen bullets about how to start a business successfully, he discusses the topic "when to line up funding". How under the radar is that?!
I would have been more impressed to learn that Mr Kling understood and articulated how to start a business using founding customers or how he worked the corporate banking system to gain access to lines of credit. I think Homefair was a great idea, but 99% of most net businesses today can not be started that cheaply. Same goes for the dozens of Web Design Firms he cites as success stories (Most were bought by companies like IXL, USWeb (Which became MarchFirst), Homestore and where all know where these have ended up.
I could continue about the lack of flow or organization in the book itself but I feel the description of lack of useful content is plenty for this review. I was truly disappointed with this book.
Wish I had this when I started my first net business.......2001-11-30
Twenty-five case studies of businesses that started without venture capital on the Internet, how they grew and what sorts of problems they ran into along the way.(Case no. 19 is about MSEN, the ISP I was involved in in 1991-1995, and I was interviewed for the book.) A well-researched book on lots of issues facing the small internet business, made even more relevant by the drying up of venture capital.
Mandatory startup business reading.......2001-11-23
Arnold Kling is right on.
The examples and suggestions provide business guideposts to starting and growing an innovative company on the Internet. Under the radar is that vast space of million and multi-million dollar niches that don't qualify for the VC or IPO. This is the space where we can do well for others, make money, and not get trampled by the elephants. The area that Arnold Kling describes is even riper since the dot com bubble broke.
Buy this book for the chapter about the economics of VC financing alone. It is a clear short demonstration of why VC financing is unsuitable for the majority of startups (and perhaps is a quick way ruin a good thing).
Get some experience without having to live through it all.
I'm biased, but..........2001-11-22
I am one of the featured case studies in "Under the Radar," so you could say I'm biased. That said, I *really* wish this book had been available when I started my first Internet company. It has lots of great "from the trenches" advice, from developing your strategy to recruiting the right people to courting investors to designing your web site to... you get the picture.
The only quibble I have is at the very end, when the author suggests that technology and statistics may open up the investment pool to "Under the Radar" companies by allowing investors to better manage risk (i.e. make investment decision on more than just "gut feel"). That may be so, but his examples -- a computer that can beat the world's best Othello player, automated underwriting of consumer loans -- are less than persuasive because they deal with relatively simple problem sets (winning a game based on probability, making a loan based on a few easily defined credit characteristics). The profile of a successful startup contains many, many hard-to-quantify attributes (including luck) and they are often mutually exclusive. For example, as an investor do you look for a charismatic CEO like Steve Jobs or a reclusive techno-genius like Seymour Cray? The answer is both. I suspect we're a long way away from a reasonably reliable system for predicting startup success. (Witness the stock market, where the majority of professional fund managers fail to outperform the averages even though they have a wealth of data and modeling technologies at their disposal.)
But this is just a quibble, and an irrelevant one at that. The focus of this book is how to start a successful business, not picking winners and losers. Whether you're already on your third Internet business or just thinking about making the leap for the first time, this book is a must read.
Book Description
Afuah and Tucci’s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.
Customer Reviews:
How companies survive in rapid technology sectors.......2005-02-07
Professor Afuah reveals how companies can structure successful Internet business models. He describes buying behavior among early adopters, ways to transfer innovations within a company, ways to reduce uncertainty, and methods of achieving a strong competitive position. The book's case studies give concrete examples that readers can use as a foundation for making business decisions. This is an instructive book for entrepreneurs and product managers who aim to launch products in fast-moving technology arenas. (Note: Bryan Richards is co-author of a case study on Microsoft's X-Box Online that appears in "Internet Business Models and Strategies").
Took Mr. Afuah's class at Michigan ...........2003-02-08
The book is (or was) an excellent primer to understanding the fundamental concepts of e-commerce. But while there are some business concepts thrown in (i.e. the 5 C's), they do not expand on those basic understandings of the Internet and its businesses. Anyone who had been following the Internet years via other publications would already possess the necessary knowledge that this book provides. If you don't have a good understanding, then at [$$$], there are cheaper alternatives.
A great boost to this book would have been including a CD containing even one of Mr. Afuah's lectures. Mr. Afuah is a brilliant and knowledgeable man who challenges his students to think beyond just the basics. We were not able to get away with trite responses not backed up with data. Since this is hard to do through a book, an interactive CD could at least be somewhat useful.
internet business model.......2002-11-21
this book really helpful for all students that really interesting with ecommerce.Not really difficult and easy to understand when you reading.Good Words and conceptual.And off course all reference up to date.
Great book for beginners.......2002-11-21
After reading this book, I found this book was very helpfull for me in understanding kinds of Internet Business. Since I don't have "Internet" background in my education, this book is really recommended by me to be your reference book, whether it is for student use or business implementation. Least but not last, it is resourceful, up-to-date, and comprehensive but not too technical also fill with real case studies.
Good Book!!.......2002-11-21
This book contains a lot of things - conceptual and technical - we need to know about internet. Especially about business models and it's strategies. It is up to date and suits for business on internet nowadays. This book is not so difficult to understand, so to know more about business on the internet, this is the right book to read.
Book Description
Mallor, Barnes, Bowers and Langvardt’s, Business Law: The Ethical, Global, and E-Commerce Environment, 12th Edition, is appropriate for the two-term business law course. The cases in the 12th edition are excerpted and edited by the authors. The syntax is not altered, therefore retaining the language of the courts. As in the 11th edition, the 12th edition includes a mix of actual AND hypothetical cases. The title has been changed to reflect a new focus of the book – the global and Internet environment. Business Law: The Ethical, Global, and E-Commerce Environment, 12e includes new pedagogy such as opening vignettes and new-boxed features such as “Ethics in Action” and “Cyberlaw in Action.” This combined with case briefs and concept reviews, along with some reorganization of the text results in a more complete, relevant and user-friendly text.
Customer Reviews:
wrong one.......2006-11-11
book arrived timely fashion but was wrong book. Could not tell from description that this was a study guide and I needed "real" book!
Great intro to law text.......2005-09-30
As an MBA student, this text was a great introduction to business law. The actual cases proved to be quite interesting and illustrative of the topics discussed throughout the text. You must go through the text before reading the cases or you may be confused, but the terms are so well laid out that once familiar with them, the cases are quite easy to understand and you are able to brief them yourself! Will serve as an excellent reference and I have decided to keep it in my library.
Excellent!!!.......2005-09-27
I could not be happy with the speed and condition of this item. I am very pleased with the purchase that I made, and look forward to doing business with them if needed. Thank you for the wonderful, and speedy service.
Not reader friendly, not study friendly, not friendly...........2003-09-03
I understand Jane Mallor to be top in her field. But since this book is geared toward a non-law student - a business student, I give this book a 1, and a zero if I had the chance.
This book - textually speaking - is so poorly arranged. Key terms are imbedded in the text, there's no review at the end of the chapters, it's written in terrible legal-ease. "Down to earth" (non lawyer legal-ease) examples are difficult to come by, since most of the examples are actual cases that go on for pages (and they're "briefs"). To compound the matter, I spent $$$ on the study "guide" because the book is so unfriendly for studying. And guess what? The study guide has NO ANSWERS! What kind of a guide is that? How does that guide you? If you want it to be an "additional exercises" book, then call it that. But STUDY GUIDES ALWAYS have the answers. I hope your Prof. is better than the book they assign. "Business Law Today" is worlds better and easier to read and study, and better outlined and formatted for the "lay" person.
Book Description
This exciting text assists aspiring business managers in recognizing the legal issues relevant to maintaining and doing business in an e-commerce world. It covers relevant legal issues, applicable court decisions, federal and state statutes, administrative rulings, legal literature, and ethical considerations relating to Internet law.
Customer Reviews:
Better than nothing, but just slightly.......2007-09-19
This book is required reading for a class I'm taking. The professor mentioned on the first day of class that is it a bit outdated and that there are few books on this new subject, so we were stuck. In reading it I understand now his comments. The first thing that jump out at me is the poor editing. Most legal books, even paralegal books, are competently written, except for this one. I find the argument difficult to follow and the logic seems circular in many instances. I'm fairly well versed with in rem jurisdiction, but had a hard time trying follow the explanation in this book. I'm assuming that it is because it is trying to appeal to an IT crowd as well as those with legal backgrounds. Unfortunately this book ends up doing both poorly. Given that however, it does provide a good general introduction to the topic and a good place to start if you are new to the concept of cyber law as a discipline. Stated another way, its better than nothing.
the real deal with cyberlaw!.......2002-08-16
This is the first book that truly explains all about cyberlaw, It's easy to read and very educational, doesnt matter if your not that good with the internet you'll still enjoy reading this book that gives you all the information you need on cyberlaw, gives many cases as examples, and explains abrevations! I would recomend this book to anyone trying to understand what really go's on in the law of the world wide web.
the real deal with cyberlaw!.......2002-08-16
This is the first book that truly explains all about cyberlaw, It's easy to read and very educational, doesnt matter if your not that good with the internet you'll still enjoy reading this book that gives you all the information you need on cyberlaw, gives many cases as examples, and explains abrevations! I would recomend this book to anyone trying to understand what really go's on in the law of the world wide web.
A non common law layer comment........2000-11-24
An very updated text. Concise, precise and well presented. There is no bored and extensive dissertations about what should be the law of internet. This is a pragmatic view. Every topic is well documented and comes with several sugested sites to visit for reference or aditional information. Be aware this is an American Legal System analisys, it does not explores civil law implications. Useful for beginners and advanced legal professionals working in the web industry.
Average customer rating:
- Goodnight Funny Man
- Not worth the read..
- Well worth the read
- An Intelligent and Useful Guide to the New Economy
- An Intelligent and Useful Guide to the New Economy
|
Mastering the Digital Marketplace: Practical Strategies for Competitiveness in the New Economy
Douglas F. Aldrich
Manufacturer: Wiley
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Mastering the Digital Marketplace, by Douglas Aldrich, is a sweeping, sometimes overwhelming, overview of managing in the new economy. Aldrich contends that the digital economy has changed all the rules, and businesses that fail to innovate, embrace new ideas, and shed the old ways are not likely to survive. This book, which is based on Aldrich's research at the A.T. Kearney management consulting firm, shows managers how to transform their products-and-services offerings, organizational culture, and even entire industries to keep pace with this revolutionary change.
Among the many points that Aldrich makes is that businesses must abandon their traditional command-and-control structures. Because today's consumers want quality, customization, and richer information around products and services, managers must learn to forego the "accountant mentality" and empower employees, giving them a mandate to experiment and try new ideas. He writes that companies "must leverage the entrepreneurial capabilities of its employees ... because they create the intellectual assets from which customers increasingly derive value."
Other areas that Aldrich touches on include everything from supply-chain and knowledge management to consumer behavior and privacy concerns. Any manager looking for a comprehensive and practical understanding of the new digital marketplace will find that Mastering the Digital Marketplace covers the territory. --Scott Harrison
Book Description
"This is our vision of what the promised digital land is likely to look like this is our advice on how to best prepare for it." - from Mastering the Digital Marketplace
As we head into the twenty-first century, what will separate the winners from the losers in the world of business? As Douglas Aldrich tells us in this comprehensive book, the leaders will be those CEOs who use information technology to its fullest potential across every area of operation, from streamlining internal processes to connecting with suppliers and customers. In short, the line between success and failure will be drawn between those who can function in the emerging digital economy and those who cannot.
Based on research developed within A. T. Kearney, this accessible resource provides a logical, step-by-step framework for surviving-and thriving-in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models.
In addition to presenting practical methods for developing business strategies around these concepts and organizing for their implementation, Aldrich offers three specific approaches to mastering the digital marketplace: intelligent products, intelligent markets, and intelligent organizations. Along with an array of diagnostic tools, as well as case studies of both successes and failures, here's where you'll find complete details on:
* The value of time
* Digital containers and content
* A new business model-the Digital Value Network (DVN)
* The evolution of organizational structures
* Creating digital value
Written by a leading authority in conjunction with one of today's leading global management consulting firms, this is a must read for anyone looking to understand-and master-the digital marketplace.
The Last Word on the Digital Economy
"Wall Street is increasingly focused on the value-added competencies of corporations. By outlining a practical guide to succeed in the digital economy, this book provides executives with a framework to maximize shareholder value. That's what makes this book such a valuable resource." - Elizabeth Mackay Chief Investment Strategist, Bear, Stearns & Co. Inc.
"The digital future is present! This fascinating book patiently guides you through today's high-tech arena with countless examples and valuable insight." - Stephen R. Covey Author of 7 Habits of Highly Effective People
"Mastering the Digital Marketplace is as good a navigational aid [to the electronic economy] as you will find anywhere. Doug Aldrich works with these issues every day, and his practical experience shines through on every page." - Thomas H. Davenport Professor of Management Information Systems Boston University School of Management
"Mastering the Digital Marketplace is a 'must read' for senior management if they intend to ensure the survival and growth of their companies in the digital economy . . . The case studies and vignettes provide invaluable lessons learned if only the reader takes the time to read and think." - John G. Sifonis Author of Net Ready: Corporation on a Tightrope and Dynamic Planning
"Mastering the Digital Marketplace challenges the imagination and exposes why our past experiences will not serve us as we invent our future in a digital universe." - Lloyd D. Ward Chairman and CEO, Maytag Corporation
Customer Reviews:
Goodnight Funny Man.......2004-01-09
Doug Aldrich, the author of this book, passed away on December 26, 2003. He will be missed by all that knew him.
Not worth the read.........2000-04-10
This book is definitely not worth the read. It should be noted that it is written by an AT Kearney dude and as an ex-EDSer I can see the resemblance of the consultants that made all consultants look bad. It had no substance but choose to use big words and complex evolved scenarios to provide the pretence of intelligence. It is everything bad about a pompous consultant roled into a book. Please note that the positive reviews of this book are all from the Dallas / Fort Worth area which is home to the AT Kearney legions. I gave it a 2 only because all reading is positive and it started off good.
Well worth the read.......1999-12-01
This book is NOT about eCommerce explicitly. Rather it is a sound work on the threats and opportunities presented by the all pervasive and ever expanding world of technology. Thankfully, it is not hysterical in tone urging you to rush out there and engage the nearest management consultant you can find, (the authour is one) but rather the book goes to great lengths to make the point that, if the technology is available to add value, then you'd better take advantage of it because your competitors will. The theme of adding value "as perceived by the customer" is really the major issue for the first half of the book. To substantiate this warning the book outlines the major themes of adding value to goods and services with several examples of how to do so. I felt the best section was on the importance of company structure and alignment along core competancies - the Value Based Organisation and how to achieve it, esp. Ch.9. The book is full of real-life and fictional case studies to illustrate each point it makes. It is written in plain english and is mostly jargon free. Do I have a criticism? Yes - Within Ch.9, one of the action points is for a company to have, or have had ABC - Activity Based Costing, the text makes a minor inflection that ABC is tough to implement - I have worked on a project putting in ABC - it is an utter nightmare! But all in all, very sound, accurate and GVFM.
An Intelligent and Useful Guide to the New Economy.......1999-11-16
As a regular reader of technology books, I have yet to come across a work that cuts through all of the e-cliches and e-hype. In Mastering the Digital Marketplace, Douglas Aldrich does a masterful job of explaining how the digital economy affects real businesses in the real world. I believe this is a must read for any executive responsible for making his company competitive in the new economy. The cases that Mr. Aldrich draws upon as examples provide clear and compelling illustrations of his thesis.
An Intelligent and Useful Guide to the New Economy.......1999-11-16
As a regular reader of technology books, I have yet to come across a work that cuts through all of the e-cliches and e-hype. In Mastering the Digital Marketplace, Douglas Aldrich does a masterful job of explaining how the digital economy affects real businesses in the real world. I believe this is a must read for any executive responsible for making his company competitive in the new economy. The cases that Mr. Aldrich draws upon as examples provide clear and compelling illustrations of his thesis.
Books:
- Electronic Commerce: A Managerial Perspective 2006 (4th Edition) (Pie)
- Emotion Marketing: The Hallmark Way of Winning Customers for Life
- Emotional Branding: The New Paradigm for Connecting Brands to People
- Exceptional Customer Service: Going Beyond Your Good Service to Exceed the Customer's Expectation
- Financial Peace: Restoring Financial Hope to You and Your Family
- Firebrands: Building Brand Loyalty in the Internet Age
- Five Star Service, One Star Budget: How to Create Magic Moments for Your Customers That Get You Noticed, Remembered and Referred
- Food and Beverage Cost Control
- How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday, 2nd Edition
- How to Sell Anything on eBay . . . and Make a Fortune!
Books Index
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