Amazon.com
If there ever was a pair of docs who can make the small intestine seem truly intriguing, here they are. Dr. Mehmet Oz is an alternative-medicine maverick and a cardiologist known to implement acupuncture during open-heart surgery. Dr. Michael Roizen developed the RealAge concept of calculating one's biological, as opposed to chronological, age. Here they've whipped up a witty guide to the workings of the entire body, appropriate not just for those who can't tell their pancreas from their pituitary. Even Cheers' Cliff Claven types who think they know it all will likely be humbled by the 50-question "body-quotient" quiz that starts off the book.
With much sassy humor (they describe the adrenals as similar in shape to Mr. Potato Head's hat), they give a guided tour of the body's anatomy and major systems (hormonal, nervous, digestive, sensory, etc.) including plenty of fascinating trivia along the way. How often should you get your thyroid level checked? How much gas does the average person produce in a day? And, most important, how many times a year do most people have sex?? Drs. Oz and Roizen know. They also reveal plenty of bizarre (and potentially life-saving) facts such as this: If your earlobe has a prominent vertical wrinkle, it's likely that your arteries are aging faster than they ought to be. If only 8th-grade health class had been this fun.
The docs' main goal in presenting all this info is twofold: first, it's your body, so shouldn't you finally learn how it works? And, second, they want to help teach ways of preserving the body's health and youthfulness. To that end, they've included an "Owner's Manual Diet," a 10-day menu plan designed not for weight loss, but to make you feel "years younger." Its simple recipes are each meant to benefit a certain body system, such as Tomato Bruschetta, packed with the antioxidant lycopene, which has been proven to boost immunity. --Erica Jorgensen
Book Description
Between your full-length mirror and high-school biology class, you probably think you know a lot about the human body. While it's true that we live in an age when we're as obsessed with our bodies as we are with celebrity hairstyles, the reality is that most of us know very little about what chugs, churns, and thumps throughout this miraculous, scientific, and artistic system of anatomy. Yes, you've owned your skin-covered shell for decades, but you probably know more about your cell-phone plan than you do about your own body. When it comes to your longevity and quality of life, understanding your internal systems gives you the power, authority, and ability to live a healthier, younger, and better life.
You: The Owner's Manual challenges your preconceived notions about how the human body works and ages, then takes you on a tour through all of the highways, back roads, and landmarks inside of you. After taking a quiz that tests your body of knowledge, you'll learn about all of your blood-pumping, food-digesting, and keys-remembering systems and organs.
Just as important, you'll get the facts and advice you need to keep your body running long and strong. You'll find out how diseases start and how they affect your body -- as well as advice on how to prevent and beat conditions that threaten your quality of life. Complete with exercise tips, nutritional guidelines, simple lifestyle changes, and alternative approaches, You: The Owner's Manual gives you an easy, comprehensive, and life-changing how-to plan for fending off the gremlins of aging. To top it off, you'll also get the great-tasting and calorie-saving Owner's Manual Diet -- a thirty-recipe eating plan that's designed with only one goal in mind: to help you live a younger life.
Welcome to your body. Why don't you come on in and take a look around?
Customer Reviews:
YOU NEED TO GET "YOU.....".......2007-10-23
YOU: The Owner's Manual: An Insider's Guide to the Body that Will Make You Healthier and Younger
This book is absolutely fantastic for those of us who want to know more about our bodies, but get bogged down with rhetoric and super-scientific detail. I just wish this format were in books about politics, history, science, etc.
I had looked at this book at a friend's house and as soon as mine arrived, I was hooked. I knew that I could pick it up any time and read something interesting about the body.
It is written with humor and the understanding that I am not a complete Bozo....excellent for those of us in the middle who really want to know more about nutrition and exactly what our body parts do for us. The book even begins with a pretty in-depth quiz of what we THINK we know already. I was surprised at some of the misconceptions I have carried around for years.
This is a fun read that can be read cover-to-cover or in small doses. It doesn't matter. It's just a cool book!!!
PS - Be prepared to loan it to friends. That's how I found the book, and already I have loaned it to 2 people. Now THEY have the book as well!! :-)
You: The Owner's Manual.......2007-10-06
This book is very informative. It takes the human body and breaks it down so anyone can understand it. I have learned a great deal about my body and the abuse I do to it. Would recommend it to anyone and everyone. Oh, and I love the humor too!
Heath for Dummies.......2007-10-06
Health for dummies. Fun and quick reading. But, before you buy the book. Look through the 50 question quiz. If you are interested in the questions and were not able to answer them, then go ahead and buy.
Look at the menus at the back of the book. If you are not interested in changing your diet, you might look elsewhere.
Look at Page 127-139 for an excercise plan: Very basic
Page 173 simplistic smoking cessation plan
Interesting points
1) Take half an aspirin with warm water for the rest of your life.
2) Ideal blood pressure: 115/76
2a) Systolic Pressure exerted when the heart contracts
2b) Diastolic: Pressure in arteries when the heart is at rest
3) HDL should be at least greater than 40
4) Should be maximum heart rate: Exercise hard 3 mintues. Heart rate should be 80-90% of 220 - age.
5) Recovery time after 2 minutes:Heartbeat should be 80% or drop by 66 or more beats
6) Definition of clinical depression is sadness for more than 2 weeks
7) Enamel and bone are the first and second hardest thing in your body
8) 650 muscles in the body
9) Pneumonia: Old man's friend
10) 26 feet of tubing
11) Most active muscles are in your eyes. 2 million working parts
12) caruncle: reddish pink fleshy substance on the inside corner of your eye. remnant of the reptilian eye.
Tried to be a little too funny.......2007-10-01
I liked this book, but ended up skipping over a lot of the parts that were supposed to be funny. I would have liked the pictures to be labeled correctly, not with funny made up names for body parts.
You: The Owner's Manual.......2007-09-29
Great stuff, easy read. Very informative. I read it and then my Mom read it.
Book Description
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of whats commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Customer Reviews:
Fabulos... indispensable para entender la nueva realidad de internet.......2007-10-08
Este es un libro estructural. Ayuda a comprender la forma en que trabaja la economia a la luz de los avances de internet.
Pero tambien es un placer leerlo, lenguaje claro, ejemplos relevantes. Un lujo.
Good article, stretched out to a padded book.......2007-09-26
This book started off as an article in Wired Magazine, and it was an excellent one. But Anderson must have decided to cash in, because the book doesn't add anything that wasn't covered in the article itself. It's not a complex concept.
Read the article on the Wired website. Then go spend your money on something from a tiny niche market.
One Trick Pony.......2007-09-09
This is one of those books that has one, keen insight and then takes one hundred + pages to say the same thing over and again. The keen point is indeed interesting. It just does not a complete book make. My $.02 !!
Good book for the startup entrepreneur in the 21-century .......2007-08-20
This is an insightful book into the today's world of retail business. Cool examples of how the Internet has leveled the playing field for many small businesses and artist.
Looking at it from the point of view of the producer and not the consumer or the retailer .......2007-08-16
I am not much of a business mind but I think I get the picture here. Instead of twenty percent of the product bringing in eighty percent of the revenue ninety- eight percent of the product is going to bring in all the revenue. Having so much available, and having ready access to it means sales no longer concentrate on a relatively few items. Freedom of choice abounds, niches multiply, Alvin Toffler is happy, future shock is no longer shocking, customization is here forever, and we all can have anything we want as long as we are able to pay for it.
Good. But I think of this in another way. Does this mean that 'value' also will not be centered as we ordinarily center it in the great works, the masterpeices, the few chosen ones? Does it mean our whole conception of valuing cultural goods will change, and a few big things will be less worshipped while many more appreciated? In other words will deTocqueville be happy here because 'equality' is in the saddle and mankind has many little good things, instead of the aristocracy only having a few?
And what does that mean for creators of culture? As a writer can I now happily post my unpublished writings with the thought that perhaps a few will read them, where before none did. In other words a moneyless long- tail is still a long- tail.
I don't know. But I do sense Anderson has hit on to a new truth here which will have all kinds of implications better business people than me will have to see.
Amazon.com
Do you know what makes you happy? Daniel Gilbert would bet that you think you do, but you are most likely wrong. In his witty and engaging new book, Harvard professor Gilbert reveals his take on how our minds work, and how the limitations of our imaginations may be getting in the way of our ability to know what happiness is. Sound quirky and interesting? It is! But just to be sure, we asked bestselling author (and master of the quirky and interesting) Malcolm Gladwell to read Stumbling on Happiness, and give us his take. Check out his review below. --Daphne Durham
Guest Reviewer: Malcolm Gladwell
Malcolm Gladwell is the author of bestselling books Blink and The Tipping Point, and is a staff writer for The New Yorker.
Several years ago, on a flight from New York to California, I had the good fortune to sit next to a psychologist named Dan Gilbert. He had a shiny bald head, an irrepressible good humor, and we talked (or, more accurately, he talked) from at least the Hudson to the Rockies--and I was completely charmed. He had the wonderful quality many academics have--which is that he was interested in the kinds of questions that all of us care about but never have the time or opportunity to explore. He had also had a quality that is rare among academics. He had the ability to translate his work for people who were outside his world.
Now Gilbert has written a book about his psychological research. It is called Stumbling on Happiness, and reading it reminded me of that plane ride long ago. It is a delight to read. Gilbert is charming and funny and has a rare gift for making very complicated ideas come alive.
Stumbling on Happiness is a book about a very simple but powerful idea. What distinguishes us as human beings from other animals is our ability to predict the future--or rather, our interest in predicting the future. We spend a great deal of our waking life imagining what it would be like to be this way or that way, or to do this or that, or taste or buy or experience some state or feeling or thing. We do that for good reasons: it is what allows us to shape our life. And it is by trying to exert some control over our futures that we attempt to be happy. But by any objective measure, we are really bad at that predictive function. We're terrible at knowing how we will feel a day or a month or year from now, and even worse at knowing what will and will not bring us that cherished happiness. Gilbert sets out to figure what that's so: why we are so terrible at something that would seem to be so extraordinarily important?
In making his case, Gilbert walks us through a series of fascinating--and in some ways troubling--facts about the way our minds work. In particular, Gilbert is interested in delineating the shortcomings of imagination. We're far too accepting of the conclusions of our imaginations. Our imaginations aren't particularly imaginative. Our imaginations are really bad at telling us how we will think when the future finally comes. And our personal experiences aren't nearly as good at correcting these errors as we might think.
I suppose that I really should go on at this point, and talk in more detail about what Gilbert means by that--and how his argument unfolds. But I feel like that might ruin the experience of reading Stumbling on Happiness. This is a psychological detective story about one of the great mysteries of our lives. If you have even the slightest curiosity about the human condition, you ought to read it. Trust me. --Malcolm Gladwell
Book Description
• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?
• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight?
• Why do dining companions insist on ordering different meals instead of getting what they really want?
• Why do pigeons seem to have such excellent aim; why can’t we remember one song while listening to another; and why does the line at the grocery store always slow down the moment we join it?
In this brilliant, witty, and accessible book, renowned Harvard psychologist Daniel Gilbert describes the foibles of imagination and illusions of foresight that cause each of us to misconceive our tomorrows and misestimate our satisfactions. Vividly bringing to life the latest scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, Gilbert reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there. With penetrating insight and sparkling prose, Gilbert explains why we seem to know so little about the hearts and minds of the people we are about to become.
Customer Reviews:
Imagination as a happiness hurdle.......2007-10-18
In Gilbert's view, our hike to happiness is ungainly because we use our powers of imagination as our compass - we imagine what will make us happy. Problem is, imagination lets us down in three important ways:
1. Imagination is a kind of simplification - it fills some bits in and leaves others out - and the omissions can be crucial to how we'll feel. As a result, we're poor at gauging how happy something will make us.
2. Imagination leads us to project the present, including feelings and current levels of satisfaction or longing, onto the future. We can't estimate how much we'll enjoy a food tomorrow if we're stuffed full now.
3. Imagination leads us to discount how different things will seem when they actually happen. A bad thing, like losing a job, will appear worse when pictured in the future than when experienced during the present, because in the present we tend to rationalize the loss.
According to Gilbert, his friends say he points out problems without suggesting solutions - but they never tell him what to do about it (boom-tish).
He does have a solution to the imagination problem, he says, it's just not one that people like. He says we'd do well to rely less on our own imagined futures and more on others' actual experiences in choosing what will make us happy. `It doesn't always make sense to heed what people tell us when they communicate their beliefs about happiness, but it does make sense to observe how happy they are in different circumstances' (page 233).
In short:
Gilbert's book describes itself as `not an instruction manual for how to be happy'. Instead, it surveys recent scientific findings about how people imagine their futures and how effective they are in predicting what will be most enjoyable.
Gilbert takes a long route to do this, with pretensions (chapter titles include Journey to Elsewhen and Paradise Glossed) that may frustrate get-to-the-point readers. And his ultimate recommendation to be guided more by what brings happiness to others than by our own imagined outcomes, may feel inadequate to justify the whole book.
But if you're happy to ramble long the research path, then this is a pleasant journey.
Disappointing and Overrated.......2007-10-17
This would better be titled "Dissecting Happiness." Gilbert spends a lot of time and effort giving us scientific data to give us evidence of basic principals most of us already know. It is a tedious read trying to follow the details of one ridiculous study or experiment of human behavior after the next! I never realized the time and money psychologists and socioligists are spending (and wasting) to dissect human behovior! While there were some interesting findings to explain why we have a hard time finding happiness, this book lacks a grand perspective, as well as any magic or inspiration. I was disappointed.
Stumbling on Happiness.......2007-10-17
Great little book in the spirit of Blink and others. Intelligent comment from the scientific POV along with witty writing.
Stimulation for the mind.......2007-10-14
The book actually lives up to the reviews printed in the few pages. Daniel Gilbert explains how the brain works in such an entertaining way that you feel good about being smarter or more informed for finishing the book. It isn't even that long, so it's definitely something you could re-read if you like and gain a better understanding and appreciation for how and why you and other people act and think the way they do. And you'll get to learn about stuff you may not have even known you are curious about.
Interesting ideas unrelated to the title.......2007-10-08
This is a very enjoyable book and is well written. It has little to do with happiness. Perhaps a more appropiate title would have something to do with imagination. I think that virtually any reader would find parts of this book objectionable. Nevertheless the author brings up lots of interesting ideas for the reader to contemplate even if the reader disagrees with him. This is a psychology book which is a "softer" science than chemistry, biology or physics. Therefore it is natural that any author may have more trouble proving his theories. The author gives numerous examples and cites many studies to prove his points, butleaves out studies that contadict his point. The book also lacks a central point but still flows well because it is so enjoyable to read and the ideas are each interesting on their own.
Gilbert states that "we" fail to seek other people's advice who have had a particular experience (surrogates) and instead use our imagination which is has many flaws. I don't disagree that people's imagination fails them frequently. But anyone who is reading this review (or any other review) is proving the author wrong. You are not imagining how you will feel after reading this book (at this moment) - you are seeking other people's advice and trying to understand how they felt after reading his book. This is precisely what the author prescribes but states that people in general fail to use this technique to predict their future happiness.
Book Description
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
Download Description
The Wisdom of Crowds
I
If, years hence, people remember anything about the TV game show Who Wants to Be a Millionaire?, they will probably remember the contestants' panicked phone calls to friends and relatives. Or they may have a faint memory of that short-lived moment when Regis Philbin became a fashion icon for his willingness to wear a dark blue tie with a dark blue shirt. What people probably won't remember is that every week Who Wants to Be a Millionaire? pitted group intelligence against individual intelligence, and that every week, group intelligence won.
Who Wants to Be a Millionaire? was a simple show in terms of structure: a contestant was asked multiple-choice questions, which got successively more difficult, and if she answered fifteen questions in a row correctly, she walked away with $1 million. The show's gimmick was that if a contestant got stumped by a question, she could pursue three avenues of assistance. First, she could have two of the four multiple-choice answers removed (so she'd have at least a fifty-fifty shot at the right response). Second, she could place a call to a friend or relative, a person whom, before the show, she had singled out as one of the smartest people she knew, and ask him or her for the answer. And third, she could poll the studio audience, which would immediately cast its votes by computer. Everything we think we know about intelligence suggests that the smart individual would offer the most help. And, in fact, the "experts" did okay, offering the right answer--under pressure--almost 65 percent of the time. But they paled in comparison to the audiences. Those random crowds of people with nothing better to do on a weekday afternoon than sit in a TV studio picked the right answer 91 percent of the time.
Now, the results of Who Wants to Be a Millionaire? would never stand up to scientific scrutiny. We don't know how smart the experts were, so we don't know how impressive outperforming them was. And since the experts and the audiences didn't always answer the same questions, it's possible, though not likely, that the audiences were asked easier questions. Even so, it's hard to resist the thought that the success of the Millionaire audience was a modern example of the same phenomenon that Francis Galton caught a glimpse of a century ago.
As it happens, the possibilities of group intelligence, at least when it came to judging questions of fact, were demonstrated by a host of experiments conducted by American sociologists and psychologists between 1920 and the mid-1950s, the heyday of research into group dynamics. Although in general, as we'll see, the bigger the crowd the better, the groups in most of these early
experiments--which for some reason remained relatively unknown outside of academia--were relatively small. Yet they nonetheless performed very well. The Columbia sociologist Hazel Knight kicked things off with a series of studies in the early 1920s, the first of which had the virtue of simplicity. In that study Knight asked the students in her class to estimate the room's temperature, and then took a simple average of the estimates. The group guessed 72.4 degrees, while the actual temperature was 72 degrees. This was not, to be sure, the most auspicious beginning, since classroom temperatures are so stable that it's hard to imagine a class's estimate being too far off base. But in the years that followed, far more convincing evidence emerged, as students and soldiers across America were subjected to a barrage of puzzles, intelligence tests, and word games. The sociologist Kate H. Gordon asked two hundred students to rank items by weight, and found that the group's "estimate" was 94 percent accurate, which was better than all but five of the individual guesses. In another experiment students were asked to look at ten piles of buckshot--each a slightly different size than the
Customer Reviews:
Smart, Interesting and Easy to Read.......2007-09-21
This book was a surprise hit for me. I didn't expect to like it, but ended up loving it so much I just had to have a copy on my shelf. Surowieki is very convincing, in part because he takes such care to bring up alternative arguments and respond to each. He also keeps his focus fairly narrow, so the arguments aren't all over the place. I was especially fascinated by his discussion of experts. We rely on them so heavily these days, but now I know to question their expertise. This book has changed the way that I make decisions and the way I evaluate good decision-making in my elected representatives. I recommend this book to anyone interested in making good decisions. It is a smoothly-written book and you won't have any trouble following the arguments or staying 'into' it.
Don't expect a textbook.......2007-09-19
I really like the Wisdom of Crowds because Surowiecki succeeds in explaining complicated and sophisticated ideas in ways that educated people can not only grasp but also incorporate into their own thinking. This is quite an achievement, one that critics of the book have overlooked. This topic has not been open until now to such a wide audience.
Surowiecki never shies from even difficult and abstract statistical concepts. He draws liberally upon academic journals and scholarly books, writing in a style that is at once journalistic and educated.
Yet, Surowiecki never talks down to his reader. Instead he invites the reader to accompany him through an arcane (and dimly lit) maze of statistical practice as it has been developed and utilized for decades by social scientists and economists. The reader is rewarded again and again because Surowiecki points to a partially hidden jewel, holds it up for examination, hands it to the reader and then leaves it in plain sight (often for reference later in the book).
Thus, this book is a remarkable example, a model, for readers (and writers) who wish to bridge the gaps between educated professionals.
My criticism is along different lines. In this extremely visual era, the editors could have widened the audience for the Wisdom of Crowds much further if suitable images could have been commissioned to throw additional light on Surowiecki's prose. But, paper and ink are so much more expensive than artists these days, one can understand the limitations and constraints Doubleday (Random House) were under. On the other hand, why not put up a web site?
Crowds Oh Wisdom.......2007-09-19
Good book and I thought the pace moved along extremely well. There are some significant things in the book that are a bit dated, but overall this is a very interesting book. I also recommend "Beyond Buzz: The Next Generation of Word-of-Mouth Marketing" by Lois Kelly published 2007 to couple with this book. Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Food for thought.......2007-08-21
I found this book full of sweeping claims, generalizations and is confusing in its presentation. However it made me think. Overall the writer is saying that people independently working on a problem can in a fair vote be more accurate then the smartest individual. He then quotes examples for such behaviour and examples of when the crowds got it wrong when they acted not independently but in mass. I suspect that much of his arguments are sound.
How much I am not sure for example if I asked the average person independently if they believe there was much truth in astrology, I am sure that over 50% would say yes.
However since the book is making much comments, I hope to see some better studies coming forward.
Having said all this it has changed my views on decision making and how to do it.
Surowiecki is a gifted teacher.......2007-08-08
At first I was afraid that "The wisdom of crowds" was going to be a 250 page restatement of the law of large numbers for dummies. In the beginning it looks that way, because Surowiecki takes a lot of time to explain that the more people trying to guess the solution to a problem, each adding their own bit of information, the more accurate the average guess. Not very revolutionary at all (although possibly counterintuitive at first). But as the book moved on I got more and drawn in and impressed by the presentation, which is rigorous and supremely readable at the same time.
The book describes how crowds can solve problems of cognition, coordination and cooperation. It gives the conditions under which crowds are good and not good at doing so. The author illustrates with a myriad of interesting problems and case studies, some rather obvious choices (why do investment bubbles emerge?, why do political stock markets predict so well?), others more arcane (why did the gangsters in reservoir dogs fail?, why is it often easy to cut a line?). What binds these studies together is the way groups handle information and the good and bad institution designed to make them do so.
Throughout all the diversity, it is the great scholarship of Surowiecki that makes everything naturally fall into place. Being familiar with a lot of the material in academic form, I know how conceptually daring some of it is, but Surowiecki effortlessly reduces it to bite-size portions, without compromising much or exaggerating anywhere. Great reading!
Amazon.com
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
Book Description
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Customer Reviews:
Mind - blowing.......2007-10-16
A mind-blowing read about how we are persuaded in our daily life. While this book is intensely fascinating, it is also quite frightening when one realizes the powerful weapons words and actions can be.
Best psychology book I've ever read.......2007-10-14
If you look at my other reviews you may notice that I give the range of ratings (1 star to 5 star) and can be stingy with superlatives. But this book deserves all the superlatives it can get. It is insightful, educational, full of interesting studies, and very fun to read. It scares me to think that "compliance professionals" can use the knowledge from this book against ordinary consumers. Everyone should read this outstanding book and then pass it on.
The book describes 6 weapons of influence that compliance professionals use. The 6 weapons are scarcity, reciprocation, social proof, authority, liking and commitment & consistency. Book is filled with studies and examples which are fun to read in and of themselves.
I enjoyed this book so much that I have been buying extra copies for friends and family. I will not relinquish my own copy. This book was recommended by Charlie Munger, Warren Buffett's partner. I believe Buffett, himself has praised this book. You may end up using the knowledge in your personal life. It doesn't apply to just sales. The knowledge, for example, could help you become a better parent. Even if you do not use the knowledge, it is still a very entertaining and enjoyable book.
Better yet, buy it for someone else!.......2007-10-04
Just reading Influence by Robert Cialdini. Wow. What a brilliant book. There's so much here for marketers to be aware of. A lot of this is taking things we do intuitively, or that we've learned from from experience and exploring the psychology behind it. I'm of the mind that the more you know how something works, the more you'll be able to use it to your advantage.
There is a fantastic chapter on consistency that explores our natural tendency to want to stick to our guns once we've made a commitment.
"If I can get you to make a commitment (that is, to take a stand, to go on record), I will have set the stage for your automatic and ill-considered consistency with that earlier commitment. Once a stand is taken, there is a natural tendency to behave in ways that are stubbornly consistent with the stand."
The author cites a great number of stories, anecdotes and examples to illustrate each point. It's really fun and I can see using these examples many times in presentations and in idea generation.
For instance, he sites how weight loss experts use the written commitment to help set people set and stick to their goals. Also how Amway uses the same method. Or the numerous Proctor & Gamble contests that encourage you to "tell us in x number of words why you love product y"
Can you get a commitment somehow?
It's just one of many great examples in this book. Buy it. Better yet, buy it for someone else. You'll learn why that's a good idea when you read the book!
Someone just replaced my sales six shooter with an AK-47.......2007-09-21
Someone just replaced my sales six shooter with an AK-47. Wow! This is a very valuable book, not just for sales but for life. He has five main areas on what influences us. I have used them all, but now I really know how to use them: Reciprocation ( I give you a bit to get a lot) , Commitment and consistency (If I get you to state in public what you will do, you will likely do it), Social Proof (If you see others doing it you will too), Liking, (All I need is you to like me and if I provide a good deal, I make a sale), Authority (Nurses could kill you if a Dr says so!), Scarcity ( if I give and then take away an item, you want it more) . His discussions wheel from how to ensure you get help if you are having a heart attack to how to prevent a revolution. Thoughtful, insightful, easy to read and to use. He has reaffirmed my faith in some academics. Buy it! Read it! "Cause if you don't, when I call, you will buy whatever I am selling, "cause you haven't got a chance now!
Must read!.......2007-09-20
I can sum it up by this, when I was in college a professor assigned us to read a couple of chapters in the book for the next class. I complained saying we had enough on our plates. The professor then told me, James, if you read these chapters and don't find them interesting, I'll give you an "A" in the class. So, trust me, I picked up the book "fully" expecting not to like ... but I couldn't put it down. And true to his word, the professor asked me in front of the class if I thought it was worth the read and I had to say yes and that I found it fascinating.
I found Influence to be a very captivating read. This book gives insight to both those in the marketing field and for every consumer. I see "tricks" outlined in book that people try to use on me all the time ... this book has helped me with defensive techniques at sales pressure. I've also purchased it for several friends.
I highly recommend it.
Book Description
A piercing and vital look at how capitalism is consuming U.S. society.
An apt sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a wrenching portrait of how adult consumers are infantilized in a global economy that overproduces goods and targets children as consumers in a market where there are never enough shoppers. Driven by a frantic imperative to sell, consumer capitalism specializes today in the manufacture not of goods but of needs.
This provocative culmination of Barber's lifelong study of democracy and capitalism shows how the infantilist ethos deprives society of responsible citizens and displaces public goods with private commodities. Traditional liberal democratic society is colonized by an all-pervasive market imperative. Public space is privatized. Identity is branded. Our world, homogenized. With brilliance and depth, Barber confronts the likely consequences for our children, our liberty, and our citizenship, and shows finally how citizens can resist and transcend the civic schizophrenia with which consumerism has infected them.
Customer Reviews:
Hard read but.......2007-09-24
Benjamin R. Barber's "Consumed" is a hard book to read but a necessary one. Barber tells us how capitalism once met the "needs" of people and that it now just meets what he calls "faux" demand. It's the rise of the protestant ethics and ethos that has made capitalism thrive until today. The rise of infantilization and the dumbing of consumers has given corporations the power to control our so called "wants." Barber doesn't give us a solid solution to this (even he admits it will take a big effort) growing problem but it is a start.
How a book infantilizes adults and swallows citizens whole.......2007-09-03
It seems like there is an endless market for "Marx-lite" books by people who hate America and the West. Here is another example without a new idea in sight. Famous authors, such as Marx, Sombart, and Gaibraith, have previously rebottled this old wine. Like them, Barber hates our movies, our culture, our food, our sports, our consumer products, our free markets, and, of course, the likes of Wall Street, Silicon Valley, Gates, Gilder, Wal-Mart, GM, Google, and on and on. It is depressing just going through all the parts of America he feels are misdirected and even immoral. Is this really a person who loves America?
Where are the positive examples and why this perspective? Because, as the Nobel Prize winning economist Hayek has pointed out, for socialists, "Every activity must derive its justification from conscious social purpose." Thus Barber must tear down all those activities that he feels have either no purpose or the wrong social purpose. This quote by Hayek is a succinct summary of the motivation behind the book. Toward this end, Barber quotes many attention-grabbing sources. For example, on page 51 he asks us to consider, "Karl Marx who presciently explained how `the expansion of production and of needs becomes an ingenious and always calculating subservience to inhuman, depraved, unnatural, and imaginary appetites.'" A question: Does that really describe you or your friends?
Like most socialists, he has no respect for the individual: We are all at the mercy of those terrible companies who want to sucker us into buying things we don't want or need. Hey, but Barber will be happy to decide what we need. He knows the truth -- ask him. But why is he or some other group better qualified to decide what we need?
Barber has no understanding of free markets, the emerging global economy, or even the mom and pop shop on the corner. Like many academics, who have never produced anything but papers and books, he writes with absolute confidence and with noteworthy ignorance, not because he is unintelligent but rather because his starting perspective is wrong.
This is a long tedious book: Barber seems to crank this stuff out by the ton. As he would say, this book is an immoral waste of resources that we as consumers should reject because it has no larger social value. The only thing it has going for it is a mighty ad campaign aimed at corrupting children, infantilizing adults, and swallowing citizens whole. But, then again, each of us will have to decide that.
Right on the mark..........2007-08-16
I see a number of other reviewers belittling the book because of some trivial factual error regarding sports figures or celebrities, but in my eyes those points merely underscores the point that Barber is trying to make. In the end the constant media focus on these types of people is in my eyes a mass distraction. Does it change my life one iota when a drunken celebrity does something stupid? Not at all, but the media covers it for hour on end, and people lap it up.
People defend popular culture such as Harry Potter or Shrek, but these are all pure escapism and have very little relevance to our daily lives. Reviewers of those films make tortured comparisons to try and prove relevance to daily life, but the sad fact is that many people have become conditioned to not expect more, and perhaps not even have the patience to view a more substantive work.
Other reviewers insist that they aren't manipulated and that they have free choice. To an extent that is true, but one can easily argue that many people are making poor choices because they have been so deeply conditioned by advertisers. How can you justify spending 50K$ on a car, and replacing it when it is 3 years old when an inexpensive well-made car will fulfill the basic needs of transportation and may last 5-8 years instead? How can you justify spending money on bottled water when tap water in most areas is just fine? And how can you justify accumulating tens of thousands in consumer debt just to acquire all of this stuff? There are countless such examples all over the place.
And finally, there is the paradigm that runs deeply through our society that having more money and having more material goods will somehow make you happier. The problem is that these desires can never be satisfied - there is always something more, and there is always someone else who has more. In the end all of this materialism leaves people feeling empty, and the only tonic that they know to try and fill the void is to go out and shop some more.
On the other hand, if you can reach a point where you are content with what you have, you may find that many of the things that you do have are completely superfluous and can be donated to Goodwill or sold. Get rid of enough stuff, and that McMansion will seem empty, and a more modest and affordable house may meet your needs quite nicely.
Best Book I've Read in 5 Years.......2007-07-11
This is the best book I've read in 5 years. And I usually read 30 or so a year. It is the most challenging thing I've ever read. Throughout almost every sitting with the book, I would have to walk away and just sit to let it soak in. It was extremely cutting and exposing to me. And I dare say convicting. It's helped me to realize what a hyper-consumer I am and how childish I am in my tastes and entertainment. Even how childish I am in my spending. I never thought there would be a day when I felt like I needed to grow up and be a man, but this book helped me to entertain the possibility. The basic idea of the book focuses on the infantilization (dumbing down) of our society via the means of marketing and advertising. And the hyper-consumerism capitalism that we live with today. I couldn't recommend this book more highly. But I will give one disclaimer. It's 300+ pages of really small type. What makes it worse is that the author writes it like an academic paper. For example the first chapter which is only 35 pages long has 98 footnotes. It's just a really difficult read where reading 20 pages takes you an hour. So you'll either love the book or hate it. If you're a nerd, you might dig it. If you're not a nerd, you won't.
Try something else........2007-06-19
I confess, I didn't read the whole book. A friend gave it to me, and I parked it on the shelf after reading half and skimming the rest. Jeez-Louise! I'd hate to spend a week on an expedition cruise with this guy! He'd be the first one trying to feed the animals and then monopolizing the talk at dinner till everyone wanted to jump overboard. I didn't realize corporate America had captured everyone's free-will. The evil Bill Gates and Steve Jobs must be supressed along with Rupert Murdoch and the Walton family! I suggest reading Alexis-Charles-Henri Clérel de Tocqueville. He still rings true today. You'll sleep better at night. You want an entertaining picture of rampant consumption in America today, seen through the lens of 1840's when the all-corrupting market swallowed the entire continent of North America...and yes, is still swallowing it...There's a lot to eat out there, bunky! Read Heyday by Kurt Andersen. We may not be perfect but there must be some attraction if 12 million people will risk life and limb to get here one way or another. Mr. Barber and his book would probably be better fare in Venezuala or Cuba.
Amazon.com
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets; contact between employees and shoppers; the "transition zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires.
Underhill, whose clients include McDonald's, Starbucks, Estée Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells. --Rob McDonald
Book Description
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:
- How a well-placed shopping basket can turn a small purchase into a significant sale
- What the "butt-brush factor" is and how it can make sales plummet
- How working women have altered the way supermarkets are designed
- How the "boomerang effect" makes product placement ever more challenging
- What kinds of signage and packaging turn browsers into buyers
For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime.
Customer Reviews:
Interesting.......2007-09-22
Interesting and insightful with some good tips for people setting up an interactive environment like a shop or a library. It seemed more like an ad for his services and/or his other books but it was a good introduction to the principles behind his business.
Good Retail Intro..........2007-09-16
A good read if you are a marketing or advertising professional who wants to get some insight into the retail psychology and its operations. However, there is no magic formula or scientific methodology given in this book.
Besides making a lot of publicity for his company, Paco Underhill gives a lot of very interesting & practical examples of the consumer's shopping psychology and how it all translates in the retail environment. Paco will tell you why shoppers intuitively steer to the right upon entering a store and how retail managers can use that information to increase their revenues. Overall, not an extraordinary book by any means, but full of interesting examples and stories that could come in handy for any business professional.
Excellent Example of Observational Market Research.......2007-07-21
Not only is this book interesting to the lay reader, it is a must read for retailers, marketers, and market researchers. There are gems within the pages!
Why We Buy is a must buy for retailers........2007-05-24
This book gives you concrete suggestions for increasing sales.
Interesting Findings.......2007-05-14
It was a really easy book to read and it gives you insides on strategies to set a retailing space, having a lot of things in mind, that might seem obvious when you read it, but they really aren't. It was a great; I highly recommend it for people on the retiling industry.
Book Description
This book presents a comprehensive anthology of readings, legal perspectives, and cases in ethics in business. Contrasting business ethics approaches, Regulation of business, Performance Monitoring. Genetic testing and screening. Third world issues. Federal sentencing guidelines. Ideal for business professionals interested in reviewing ethical issues in business.
Customer Reviews:
Biased, but a good primer on business ethics.......2006-02-24
This book is a good primer on business ethics, and it would be even better if the writer / editors hadn't shown their bias with their selections of included material.
Business ethics theories evolve, just like any other social phenomenon; however, just because a theory is new doesn't make it right. Especially in an ethics book! The authors are clearly biased against big business, against small government, and against "shareholder management" theory.
Does this make them right or wrong? No. The only "wrong" committed is the bias itself.
As you read this book, just keep your critical thinking skills sharp and your eyes open.
A Critical Compendium.......2002-07-20
This book is a critical reader, and it's probably the most highly used text in business ethics today. Those who reviewed this book negatively sound like people looking for a fun, non-academic overview of the field. If so, this book isn't it. These are articles published in top academic journals, edited for readability, by scholars who are addressing the fundamental issues in a wide range of topics. It's meant to expose the span of the field and still give students (not light readers) exposure to contemporary literature that touches on the most salient points. It's meant to be a starting point to deeper research in any given topic. As such, the book is a complete success. B & B do a great job (here as in other ethics compendiums) of providing a framework that makes it easy for a professor to expose her students to the field in one swoop. They do a fine editorial job, stripping the articles of padding, and they work hard to keep the offerings up to date (passing on older articles that are superceded by fresh insights that touch on contemporary challenges and technologies; look for something relating to the corporate scandals of this last year in the next edition). If you are a student looking for an overview on business ethics, this book is the correct starting point. If you are someone looking for light reading about corporate corruption, with illustrations and full-color photos, stick to People magazine.
A Good Anthology.......2001-06-23
I really enjoyed this anthology, especially the section on sexual harassment. Some of the subjects were hard going, but, it was a good introduction to business ethics.
In Defense of Beauchamp and Bowie.......2001-06-17
I teach business ethics at the college level, and have found Ethical Theory and Business to be very helpful. Basically, B and B attempt to do three things, or so it seems to me. First, they offer an introductory essay, covering some of the main distinctions in both meta-ethics (e. g. whether morality is objective or subjective) and normative ethics. This essay is the weakest part of the book, I think, because they seem to offer caracatures of most relativist leaning views (e. g. egoism), and do not adequately criticize Kantian moral philosophy. But even so, the essay does explain many useful distinctions in philosophical ethical thought. Second, B and B offer both classic readings in Business Ethics (e. g. Milton Friedman), as well as really up to date readings, by many of the leaders in the field (e. g. R. Edward Freeman). This is quite a good selection of readings, although they have omitted a few classic essays (like Galbraith's 'The Dependence Effect'), and a few subjects which might have been useful, such as the question of whether one can attribute moral agency to corporations at all. Even so, B and B include more than any course in Business Ethics could cover. Third, B and B provide a Web site with excersizes and instructor aids. Depending on how much one uses the Web, this may be helpful too. So generally speaking, although no anthology is perfect, Beauchamp and Bowie have put together an admirable collection. There is a seventh edition coming out soon. Perhaps that one will be as good as this one.
This Book is Whack!!!.......2001-05-11
Ethical Theory and Business by Beauchamp & Bowie is the worst academic book I have ever been required to read. I agree with the reader from Minnesota that this book is very dry and boring and if I could give this book zero stars I would. All of the chapters in the book do not flow together very well since this book is very unorganized and is nothing more than a collection of narrative articles. The book does not have an index or any illustrations in it and the companion website to the book [stinks]. I do not think I learned anything about business ethics from reading this book nor did I find the information in it helpful for me in my life. After I finished reading this book, I felt like throwing it away, but instead I sold mine back to the bookstore. So if you want to learn about business ethics and are not required to purchase this book for a class, do not purchase this book.
Book Description
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.
• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry you feel?
• How much would you eat if your soup bowl secretly refilled itself?
• What does your favorite comfort food really say about you?
• Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.
Customer Reviews:
Fascinating! .......2007-07-31
This book is incredibly fascinating. You never realize how much of an influence your environment and surroundings play on your eating habits until you read this book. It is fast, interesting, and reads like a good novel, not a boring scientific book. I highly recommend it to anyone who is interesting in learning about eating habits and food studies and anyone who needs a little more help in losing weight. It definitely makes you aware of some things you never realized you were doing, such as eating unconsciously just because the food was there (or free). Really fascinating.
Great Book.......2007-06-27
This book will really open your eyes to why, when, where, and how we eat the way we do! NOW, I try real hard to recognize certain things in my surroundings before I stick something in my mouth!
This book will also make you feel really stupid, when you read how gullible we are with advertising!
I reccomend this book to everyone, whether you are trying to diet or not. Read it!
The Last Diet Book You'll Need.......2007-06-17
If every overweight person read and followed the instructions in this book, they'd never have to diet again. And that is exactly Wansink's point -- that eating to lose weight doesn't have to be about self-punishment and self-flagellation. Instead, through a series of well-researched and -documented scientific experiments, Wanskink shows readers who to fool themselves into losing weight.
I really enjoyed the social science part of the book -- reading about how Wansink and other researchers structured the experiments to measure the causality of certain behaviors. But just as thrwoing all the jellybeans into one container makes you think there's more than there is, I felt a bit overwhelmed by the tons of research and new ideas. i ended the book not knowing exactly what I could do, RIGHT NOW, to make a difference in my life. I think a short tip sheet with all the appropriate information on it would be much appreciated.
In the meantime, read Wansink's book. Something's sure to take root and change your behavior and attitudes toward food.
Great Diet Book.......2007-05-30
This book gives practical stratgeies for weight reduction in a very humorour way. It is awesome for anyone interested in weight loss. It is awesome for anyone who wants a laugh!!
Excellent general reference and consumer guide.......2007-05-24
In this book Marion Nestle combines her usual wit, insight and healthy scepticism with her awesome familiarity with nutrition, food marketing and food production to produce a readable, interesting and useful general reference to USA food, which doubles as a handy consumer guide for people wanting to make the best choices when shopping for their food.
Recommended for anyone interested in how USA food is made, how it is sold, why people get sick from food, which foods they should eat and which types/brands/labels of those foods they should seek out or avoid.
Given the trans-national scope of the world's food industry, this book is also interesting and useful to people from other parts of the world (I've never been to the USA).
Book Description
Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research.
A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture.
For brand managers, marketing research analysts, and account executives.
Books:
- Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
- Zag: The Number One Strategy of High-Performance Brands
- Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
- Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
- Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
- Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice)
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Books Index
Books Home
Recommended Books
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- Busy Bugs
- THE CELEBRATION HYMNAL; SONGS AND HYMNS FOR WORSHIP
- Telecom Management Crash Course : A Telecom Company Survival Guide
- The World's Healthiest Foods, Essential Guide for the Healthiest Way of Eating
- Choke
- Access All Areas: A User's Guide to the Art of Urban Exploration
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- Tooth Enamel Microstructure
General
| Nutrition
| Health, Mind & Body
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You: On A Diet: The Owner's Manual for Waist Management
YOU: The Smart Patient: An Insider's Handbook for Getting the Best Treatment
The RealAge Makeover: Take Years Off Your Looks and Add Them to Your Life
The RealAge(R) Workout: Maximum Health, Minimum Work
Cooking the RealAge Way: Turn back your biological clock with more than 80 delicious and easy recipes
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