Book Description
Describes how to write an attention getting news release.
Customer Reviews:
excellent advice.......2005-07-16
I read Catherine McIntyre's book before writing my first and only press release, to publicize my church's program for children with autism.
I did everything Ms. McIntyre told me to do.
That press release won my church a story and photos in the New York Times.
I should add that I'm a professional writer, so I had a leg up on the topic.
But I'd never written a press release in my life. I don't think I'd even read one.
McIntyre told me what I needed to know.
Fantastic Resource!.......2003-07-23
When I started looking for information on news releases I read a lot of books on the topic. This book, without question, was the best of the bunch. The author is a newspaper reporter and advertising copywriter and knows what it takes to grab the attention of news editors. Before I read this book I tried for a year to get my news releases puiblished. After reading this book I learned what mistakes I'd been making. Now almost every release I send gets printed. The author outlines a foolproof formula for creating newsworthy releases regardless of the topic. Contains loads of examples of news releases that have proven to be successful. Other books I've read were kind of boring and hard to read, but this one is written in a down-to-earth style that's sparked with humor throughout. A thoroughly enjoyable and useful book. Highly recommended!
Not too impressed.......2003-05-17
This book is written in a "hunt and peck" style: you have to hunt for useful information and then peck what is feasbile and what is not. I wasn't too impressed, but I guess all publicity books are the same. It's not like there's much new information out there.
I do recommend "Free Publicity" by Jeff Crilley. ...
Very Useful.......2002-08-30
McIntyre hits the nail on the head witn this one. I've found that my organization's releases have received much higher usage now that we follow her format. We also use Michael Levine's Guerrilla PR: Wired because of its strength in updating public rlations techniques to the Internet.
from someone in the biz.......2002-08-22
It's rare that you read something informative and entertaining. This book is written with humour and intelligence. It isn't exactly in the class of Michael Levine's Guerrilla PR Wired, but it is a gool tool to have around. The specific nature of the book is also helpful for those with specific questions.
Average customer rating:
- Good persuasion tool for managers
- Excellent book for beginners in non-profit PR
- Quite Useful for Students
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The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, ... Bass Nonprofit & Public Management Series)
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Emily Tynes
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Similar Items:
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Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan (Wiley Nonprofit Law, Finance and Management Series)
-
The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
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Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success
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Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
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Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series)
ASIN: 0787943738 |
Book Description
A Publication of the Communications Consortium Media Center
This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns.
The authors draw from more than fifty years of combined experience in communications and media relations to provide step-by-step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms. They show nonprofits as well as public agencies how to:
? Construct a solid strategic communications plan
? Research media trAnds and case studies
? Track public education and awareness
? Select the most appropriate type of media for each campaign
? Utilize new media and technology for increased publicity
? Develop top-quality written materials and engaging releases
? Handle media crises quickly and competently
? Organize staffing and funding resources efficiently
Customer Reviews:
Good persuasion tool for managers.......2007-05-18
This is not the best media skills book on the market, especially if you are working with volunteer or advocacy groups who need things broken down more simply and visually. However, it covers the basics and works well as an academic "bible" if you need to convince peers or management to adopt new tactics. Every PR pro can whine for hours about clients and bosses who don't want to grasp the importance of identifying goals and target audiences before jumping into the tactics. (Too many people think seeing a news clip or their name in the paper is success, even if it doesn't really help advance their cause.) This book gives a good overview for managers seeking an understanding of strategy and is a "valid" source when pros are making the case to be more strategic when developing a media plan so that organizations can win.
Excellent book for beginners in non-profit PR.......2004-08-11
I use this book to teach a beginning workshop in public relations for non-profit organizations as part of a continuing education program at a local community college. The book is an excellent resource for individuals who are not familar with public relations. It takes the reader through all of the things that he or she will need to do to effectively promote his or her organization.
Quite Useful for Students.......2002-08-21
The Jossey-Bass Guide to Strategic Communications for Nonprofits is a detailed examination of the relationship between nonprofits and the media. As the title says, it provides a step-by-step guide for nonprofits to establish effective relations with the media that result in publicity. My professor recommended this book to me, and I'm finding it quite useful. It has a similar approach to Guerrilla PR: Wired by Michael Levine; both are about maximizing your return on investment.
I especially enjoyed this book because I'm thinking about working for a nonprofit after graduation, and I haven't seen anywhere near as much about public relations and publicity for nonprofits as I've seen for corporations.
Book Description
All business owners want to garner publicity for themselves, their products, and their organizations. So how do you create distinctive materials and more importantly—the buzz that sets you apart from the competition? Award-winning publicist Sandra Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strategically create a PR plan for your business.
Streetwise® Complete Publicity Plans is filled with sample forms, resources, and great ideas that you can use right away:
·Press releases
·Pitch letters
·Press kits
·Op-eds and public service announcements
·Sample editorial calendars and media checklists
Target Your Approach, Get Results
·Different types of media exposure—and which is best for your business
·How to tailor PR plans for trade vs. consumer media
·Dealing with print vs. electronic media
·What is—and isn't—newsworthy
Reaching the Right People
·Determine your audience
·Reach diverse communities
·Building relationships with the press
·Media directories
Executing Your Plan
·Staying within budget
·Managing schedules and timelines
·Hiring outside help
Quantify Your Results
·Track new clients or product sales
·Jumpstart a stalled publicity campaign
·Refine your media base
·Justify your effort
Streetwise® Complete Publicity Plans doesn't just show you how to put a plan together, it enables you to maximize results!
Customer Reviews:
highly recommended .......2007-06-27
as a public relations director, i was really missing this book. It refreshed my knowlege and added new inputs to me. this book is good for beginners as well as PR professionals. I highly recommend it for those who want to grasp pulbic relations and corportat communications subjects.
Do-it-yourself PR.......2006-08-24
This excellent book goes into great detail about publicity and how to get it. Beckwith covers everything you need to know in order to put together a working PR plan and how to implement it. If you have the drive, you can turn her advice into business-generating PR that will put you ahead of the competition.
New to Public Relations? Just buy this book first........2006-02-15
I'm starting a new company and publicity is going to be a big part of our marketing and marketing communications activities. I'm kind of process and checklist driven -- and wanted a book that would refresh me on the basics so I could put together an effective publicity plan.
Well, I just finished reading three books on the subject -- and must say Sandra's book is the best by far.
What is so impressive is how complete it is. Seriously? I've been in the advertising business for 20 years. During this time, I worked with a number of VP level clients who oversaw all of their company's communications -- so I've been around some big PR firms and seen them in action. Believe me, there are public relations firms out there charging $20,000 a month retainers that don't provide the smart and insightful counsel Sandra does. She's that good -- and she can make YOU that good.
So if you think PR is simply cranking out press release after press release after press release -- and either mailing or e-mailing it to editors everywhere with hopes that something will stick -- you will learn that is a sure-fire recipe for failure. Sandra explains the difference between working hard and working SMART -- and why the smart part of the equation separates the 1% of people who do publicity right from the 99% of people who crank out junk mail and spam.
Bottom line? If you want to learn the difference between success and failure -- such as setting goals, determining strategies, tactics to employ, and create information that will gain attention from the press instead of being deleted or thrown in the garbage -- buy this book first. It's the only one you'll need.
A *real* step-by-step guide.......2006-01-25
In contrast to most books on getting media coverage, this one is a genuine step-by-step, how-to guide. It bypasses the chatty anecdotal style of many PR-professionals-turned-authors, and goes for the "dummies guide" approach.
Personal taste of course, but I much prefer this approach. A flaw of the books by "experts" is that they focus on just one or two of their pet strategies (despite what the blurb claims), while leaving holes in vital areas you need. This book truly takes you from step 1 and covers everything you need thereafter.
A particular strength is that it compares and contrasts your different choices available - a pitch letter vs. a press release; a staff-written story vs. by-lined. It really gets down to what's the right approach for a given situation.
If you want a comprehensive (but plain) how-to guide, go for this. If you want the chatty advice of an expert (with some holes in it), go for Laermer.
Steve's Review of Complete Publicity Plans.......2005-11-22
This is an excellent book that can teach you a lot about the oft-misunderstood world of publicity. The author Sandra L. Beckwith holds nothing back as she clearly and logically lays out the plans for mounting a successful attack on the publicity campaign trail.
As anyone who has tried knows getting real publicity by simply sending out a PR (press release) is NOT ever going to guarantee an avalanche of interested traffic. Knowing exactly what to say, how to say it, and still more importantly what not to say is crucial and vital to having any real measure of success with PR people and the media at large.
This is where this book is so valuable. Sandra can help you save thousands of dollars and even potentially months and years of wasted effort by giving you a concise road map to achieving noteworthy or newsworhty publicity. I wish I had had this book when I did my first press release. The book is not quite a 5 star book but few are. I would have liked the book to have been just a bit longer with more examples but 4 stars is huge, a really great resource. Buy it at all cost. Using some of Sandras tips I am now getting better results promoting my book Car Wealth - How To Become Wealthy In The Automoblie Resale Business available for instant download at [...]
Book Description
When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable, Guerrilla name.
Now, at long last, Jay Conrad Levinson has teamed up with two high-profile PR execs - Rick Frishman and Jill Lublin - to produce GUERRILLA PUBLICITY: Hundreds of sure-fire tactics to get maximum sales for minimum dollars
The PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks.
This powerhouse work also includes:
Inside information on how to make friends in the media
Simple ways to get others to spread the company's message
Sample press releases and media kits-"Guerrilla" style
Customer Reviews:
Excellent Reference.......2007-07-22
This is one of my dog-eared, marked up books. I come back to it time and again to check strategies, look for new ideas and test tactics. You don't have to do everything at once. Just pick a tip or approach, follow through and measure your results. You'll find that many of these timeless practices fit the Internet-age, as well.
A Must for every small business person!.......2007-07-14
I can't say enough good things about this book. I have most of the Guerilla marketing books, but this was a real must for me. Having a limited budget to get exposure, Levinson helped me take my company and my authors to the next level of success.
I look forward to continued success under the guidance of Mr. Levinson and his Guerilla Books.
A Derek Sivers Recommedation.......2007-06-01
Derek Sivers said: "Get this or die in obscurity!" So I did.
You really only need this one book to get started........2006-02-03
It doesn't matter what your industry, product or service may be, the rules of PR are still the same and Guerilla Publicity does a fabulous job of starting at the very beginning and taking you step by step through everything you need to know; from writing outstanding press releases, to managing media lists to the absolute importance of following up once you have sent your kit out. I use this book as my PR bible, just last night I picked it up and flicked through for a refresher course. Not only does it provide the information but also the enthusiasm needed to launch a PR campaign and is a wonderful resource to keep on your shelf.
Review by Irene Watson, author of "The Sitting Swing.".......2005-11-12
The authors give the reader an insight to what to do next. A must read for anyone that needs publicity. Easy to read, but at the same time gives inspiration on taking the next step.
Book Description
Here is an essential reference for writers—from the self-published to those published by major houses—written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn’t getting results. Each chapter details what happens to a book once it’s off press, and how authors can be helpful in the promotion process—or even spearhead it if need be—to get the coverage they deserve. Warren’s advice is buttressed by her stories of authors—the enterprising, the shy, the well-prepared, and the novice—relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author’s Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author’s message loud and clear.
Customer Reviews:
This book is almost bibical!.......2007-08-28
I am an author with a book due to be released November 2007. This book without a doubt is well written, full of insider information as well as information from an author's perspective.
I constantly refer to the book (hence the bible reference) and reread sections that may help me at whatever point I'm at in my marketing campaign. It is an empowering book for those seeking the best publicity, marketing, and venues for their creative works.
Ms. Warren's book has educated me regarding the importance of ME being present in my book's life!
Adrienne Zurub
Author of,
'Notes From the Mothership ~ The Naked Invisibles'
[...]
The Savvy Author's Guide to Book Publicity.......2007-07-17
The Savvy Author's Book Publicity is a guide to help authors make the best use of their book publicist and publicity opportunities. The author, as professional publicist, has seen first hand a lot of the mistakes that authors make when promoting their book. Often in an attempt to help their publicist, they actually hinder their efforts. The Savvy Author's Guide gives authors ideas on ways that they can work with their publicist to make the best use of his or her skills. This book also gives tips on how to make the best use of any potential promotional opportunities and what to do once your publicist starts to focus his or her attention elsewhere.
The Savvy Author's Book Publicity is somewhat unique among books about promotion. Many such books focus on the things that authors can do to promote their books themselves. Rarely do these books mention anything pertaining to publicists beyond a sentence stating find a good publicist. However, this book states in a straightforward way not only what you can expect from your publicist but also how to actually use his or her skills to better your promotional efforts.
Not for the self-published author.......2007-05-23
This book is good (and quite detailed) if you have hired a publicist or belong to a major publisher. But, if you're looking for a book to guide you on how to publicize yourself, this is not it.
Maybe this will be more helpful for my next book!
Lissa makes publicity almost fun........2006-12-13
Chapter 7, Frequently Asked Questions, is worth the entire price of the book. The other chapters cover how to work with your publisher's in house publicity staff, how to reach the media on your own, how to pitch, what should be in your media kit, creating buzz, how to get your book reviewed, setting up your own book tour and tons more.
When I was interviewing bestselling authors for "The Making of a Bestseller," one of the comments I heard over and over again was that authors have to be aware of how important the promotions process is and to participate in that process. Lissa makes it almost fun.
Dee Power, author of The Making of a Bestseller: Success Stories From Authors and the Editors, Agents, and Booksellers Behind Them.
"If you've written a book, you have a new job... and the name of that job is `publicist'"........2006-09-18
This book is an excellent resource for the newly published author faced with navigating the treacherous shoals of post-release publicity and the acquisition of an appropriate publicist to interface with the media and influence the sales of the title. Writing from a publicist's personal experience, Warren has distilled information designed to aid the author in choosing a publicist and participating as much as possible in the promotion of the book, hopefully creating a successful marriage between the creative process and publicity.
One would assume that finishing a manuscript and the validation of acceptance by a publisher (or self-publishing) would leave the author with nothing more to do than a few interviews while cashing those large royalty checks that have begun to roll in. Unfortunately, the real world doesn't work that way and the author has only reached the next phase of his endeavor. Bridging the gap between this daunting realization and the actual work ahead, Warren walks the reader through the role of the publicist, the criteria for choosing a publicist, establishing a good working relationship, the publicity process from start to finish and behind-the-scenes activities an author can do to accelerate the progress of his book in the market, all while maintaining the dynamic of the publicist/author relationship.
There are insider author stories and personal anecdotes to soften the blow, a reminder that while the machine is huge, we are all human, with expectations, dreams and the will to be successful, given the right tools and effective marketing skills. There are ten proactive suggestions for garnering media attention, tips on putting together a press package, frequently asked questions and advice from professionals in the field, editors, critics, radio producers and booksellers. Warren leaves no stone unturned, covering every aspect of the process, from interviews to creating a buzz and making a pitch to the reading audience through various media events, including author tours. The Appendix offers samples of press materials that may be created by the author or in coordination with the publicist, promotional letters, press releases, interview Q & A's, etc.
I have only one caveat regarding a suggestion found in the FAQ section of the book, where the author recommends that the author have friends send reviews to Amazon.com: "It's important for you to ask friends, family members (with different last names than yours, of course) and colleagues to post reviews." Further, there is a suggestion to post a number of these, knocking less favorable reviews off the first page. I reduced my rating one star when I realized (after scrolling through the earliest Amazon reviews) that the author followed her own advice, unnecessary considering the quality of the book. That this suggestion is made in the publicity community is discouraging, if not surprising. Other than this misguided suggestion, this book is an important contribution to a successful author's bag of tricks. Luan Gaines/2006.
Book Description
This book is designed for sports media and marketing courses. Features include: 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American.
Customer Reviews:
more than practical book.......2006-01-02
I got a very good view of many topics related to sports marketing. I would say that Melvin Helitzer gives us a great overview of what a professional needs to know to perform well in the field. It's really great tour to get acquainted with the dream job. The sports world industry deserves professionals to market, communicate and advertise with the flavor Helitzer gives to us readers.
excellent read.......2002-08-22
Tis book is applicable inside the classroom and out. I first read it for a business class and then later when I got my first job in public realtions. It really helped me understand and familiarize myself with sports PR and PR in general. If you read only one book about public relations I'd recommend you read Guerrilla PR Wired by Michael Levine, but if you can read two I'd read The Dream Job.
Up to date.......2001-05-17
Looking for a new job, I was recommended to this book. Maybe it was a coincidence, but within two weeks of reading the book and following some its sports marketing techniques, I landed a job with a major college sports department. Call me lucky, or smart that I found this book.
One of ten best Business Books in 2000.......2000-08-25
"The Dream Job" is not only a best seller in the United States, it has also been reviewed as "one of the ten best business books in 2000" by Kauppalhti, the largest business daily in Nordic countries. The critique, read avidly by thousands of readers, called the book "fantastic."
Best yet!.......2000-06-23
As a professor, I'm always grateful for texts which students not only can afford but hold on to even after the course is completed. The new 3rd edition of "The Dream Job: Sports Publicity, Promotion and Marketing" is just that kind of book. It is comprehensive, filled with hundreds of examples and exhibits and wonderfully humorous. Outside of that, I don't think much of it!
Book Description
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
Customer Reviews:
Solid handbook for traditional PR materials.......2007-10-03
This book is a solid reference for writing a wide range of traditional PR materials, including documents that are not covered in other PR writing books. The guidelines, checklists, and examples will be especially useful for someone who is writing a particular document for the first time.
However, the sections about online PR are very brief, high level, and seem like they were written just to get something about the Internet, blogs, etc. into the book. For these topics, readers will want to look at other books that cover digital PR.
A Good One.......2007-07-26
This is one of the best step by step writing manual I have ever found. I highly recommend it.
A great update of a PR classic.......2007-04-12
If you're sent to a desert island and can only bring one book on public relations--this is the book. The original The Public Relations Writer's Handbook has long been the best how-to on PR written deliverables. The 2007 Second Edition brings the book into the Digital Age, per the amended title. Press releases, pitch letters, backgrounders, investor relations, Web content, event planning, PR plans--they're all here.
Even experienced pilots use a checklist before takeoff. This book serves the same critical function for both PR pros and novices. Keep it on your shelf along with the rest of your reference canon, which should include The Elements of Style and The Associated Press Stylebook as this book recommends.
They Don't Call It A HandBook For Nothing!.......2002-07-31
This book explains public relations from the ground floor. It is informative, accurate, and inspirational. I learned so much about positioning my business in the market - among many other things I did not consider necessary before I read this book. I am obsessed with public relations these days, and I cannot get enough to read! I also liked Michael Levine's Guerrilla PR Wired because of the Internet content - absolutely crucial to understand in today's business world.
A excellent PR working Tool........2002-05-03
This isent a book you should read and throw in the book shelf; It should be used as a desk tool on a daily basis because it gives excellent pointers on how a PR PRO should write.
The examples given by Meery Aronson and Don Spetner are very close to the real thing.
This book will give you the know-how on writing in the PR Business.
Book Description
This new series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional are the best and most comprehensive books for serious food service operators available today.
These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up to date and pertinent information.
The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won't find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the "theory". Think of them as "Cliff Notes TM" on the subject matter.
Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You'll be using your highlighter a lot! The best part aside from the content is they are very moderately price. You can also purchase the whole 15 book series the isbn number is 0-910627-26-6. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need you to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!
Customer Reviews:
This book is a MUST HAVE .......2006-01-15
This book is a MUST HAVE for anyone looking for inexpensive methods to get promotion and publicity for a restaurant or any type of eatery. Tiffany Lambert has loaded this book with a treasure trove of easy, cheap techniques to get more customers into your establishment.
The joy of this book is in its simplicity. All too often industry publications are too technical and hard to understand. Also, it seems to this reader that much of what is out there about promotion and publicity requires substantial amounts of time and money; both of which are in short supply in most restaurants.
If you are looking for inexpensive promotion and publicity constantly, without too much effort and cost, Lambert provides ideas for monthly, weekly or even daily promotions that will get and keep your business' name on your customer's lips.
The ideas and concepts presented in this book for special promotions for special interest groups, including children is priceless. It is special touches like these that play up the uniqueness of your business that make this book special.
Overall, this is a wonderful, concise guide that everyone interested in getting more customers at low cost should have. I totally recommend it to you. It is a MUST READ!
Worked for me!.......2002-12-19
I bought this guide because I needed some innovative ideas for public relations without spending a fortune. Lambert really made it an easy read and I saw more results using her ideas than I have my own the past 10 years. Buy the book! Then don't be afraid to try out even the most insane sounding measures she suggests.
Great Book.......2002-10-12
Great Book! I Found These step-by-step guides easy-to-read, and easy to understand! The books are packed with information. They reminded me of "cliff Notes" from my college days.The information is comprehensive without the fluff you find in so many of the more expensive books out there on the subject. The books are also packed with resources such as phone numbers and the web sites of the companies they are discussing - there is no "theory" just great information.
Book Description
A start-to-finish publicity guide written by a working journalist instead of a PR person. Jeff Crilley, an Emmy Award winning reporter, shares secrets from inside a newsroom that even some PR pros don't know.
Customer Reviews:
An excellent, from the inside guide on how to win free publicity.......2007-07-03
A big part of promoting your product, books in my case, is PR. I have made contacting the press, writing press releases, and following up a regular habit. At first I was intimidated to call reporters and ask for a story or review about my books. Then I read Free Publicity and my trepidation went away.
Free Publicity is a valuable, inside look at how reporters think. It teaches what reporters are looking for in a story and gives practical advice on how to politely contact reporters and spin your product or service into a newsworthy story.
After I read Free Publicity I overhauled my whole approach to PR, and I found instant success in the way of newspaper exposure and radio interviews.
This book works. Read it now, follow it, and you will increase your press exposure for your company, product, service, book or whatever.
Thanks, Jeff. Keep up the good work.
Hope this helps.
-Craig Nybo, coauthor of Total Human: The Complete Strength Training System
This is a gold mine!.......2007-05-07
I was lucky enough to hear Jeff Crilley in person at a writer's conference.
I'd never been so influenced by a speaker in my life! He not only has career-changing advice for writers, but he presents it in a super fun manner. We blew bubbles, ate Pez, and played "Name That Tune."
Doesn't THAT sound like an author you would want to read?
Mr. Crilley, a veteran newsman and emmy winner, offers practical advice on how to write a GOOD press release - one that won't end up on the newsroom floor (with other press releases). He also gives a formula for getting free publicity through the diverse media branches.
I LOVE this book and intend to use the principles therein!
The info is worth MORE than the cost of the book.
Just Do It!.......2007-02-20
Beauty is in the eye of the beholder and Jeff Crilley has you make your press release a desired objection of affection to the media. I know of no other book like it! As a former corporate executive, now business owner, I wish I would have know about this book years ago.
He is a consumate professional and works to help anyone who asks. I have met too many people to count that have implemented Jeff's techniques with exceptional results. Many of them have been on national TV, including news shows and Oprah. To reach more people, Jeff is placing his free publicity tips on YouTube.
Using Jeff's techniques, you can get Free Publicity. If you buy just one book as a PR primer, it should be this book.
Required reading for everyone I hire.......2006-12-07
I've been a PR director for upteen years, and this is the best book written. This is required reading for every PR person that I hire.
Informative!.......2006-08-29
Award-winning journalist with two decades of TV news experience, Jeff Crilley is now on the air in the Dallas-Ft. Worth area. (He was at my hometown Minneapolis/St. Paul station for several years, and I recently heard him speak on this subject).
"I figured it was about time a working journalist explains how news works. In this book, you will learn the secrets to getting coverage from someone on the inside. It's the stuff which they don't teach in the PR courses in college."
Boy, he wasn't kidding.
Assignment editors at major market TV newsrooms quickly (seconds) decide what press release is worthy of coverage. Grab their attention with the headline and opening sentence as that may be all they read. Write like a reporter.
If you want the media to cover you, you have to do something different or controversial. Don't be ordinary. Make sure the idea passes the "who cares" test!
Make your PR release contain visual images, whether the information was sent to a newspaper, radio or TV station. Explain it so the reporter has something vivid to describe.
What are slow news days? Those are the days that you have a better chance of getting noticed by TV news. Crilley describes many stories that filled a slow news day, that otherwise would have never been done.
Crilley does a good job of opening our thinking about what is "news," and how to get our 15 minutes of fame. One chapter is on handling negative publicity, other is on that media feeding frenzy, and how you can tie your story to another story.
Passion, creativity, enthusiasm, controversial--just a few words that describe what you must bring to the table to get some PR looks. I learned a lot.
Armchair Interviews says: Listen and learn from this expert's excellent advice.
Books:
- YOU: The Owner's Manual: An Insider's Guide to the Body that Will Make You Healthier and Younger
- Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
- Zag: The Number One Strategy of High-Performance Brands
- Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
- Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
- Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
- Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice)
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Books Index
Books Home
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- Thirteen Years Among The Wild Beasts Of India: Their Haunts And Habits From Personal Observation Wit
Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
An Editor's Guide to Perfect Press Releases. The Key To Free Publicity For Your Organization or Business
The Public Relations Writer's Handbook: The Digital Age
Public Relations Kit for Dummies
