Book Description
Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management can be a company's most important success generator with proper planning, strategy and execution. Trade Show and Event Marketing can be your guidebook to that marketing success.
Customer Reviews:
Case HistoriesThat Teach Really Valuable Lessons.......2007-03-06
Not until I dug into the case histories did I realize how truly valuable this book is. These punchy examples drive home point after point with clarity that makes all other how-to books I've read on this subject pale by comparison. "Put Ruth in Your Booth" could be its subtitle.
Trade Show and Event Marketing. Review by: Adam Platts.......2006-09-28
Ruth Stevens' Trade Show and Event Marketing has proven to be a very useful book with many good ideas. As a Marketing representative who has worked in both the Tech Industry and for Consumer Products companies I have had the opportunity to attend a wide variety of trade shows, ranging from annual Comdex and CES shows in Las Vegas, to ECRM, NACS, and GMDC shows around the country. When you are dealing with such high costs and logistical problems at these shows you can tend to feel overwhelmed. But authors like Ruth Stevens have helped to pave the way, making our paths to trade show success a little more pleasant, by way of communicating a thoughtful approach to difficult problems. Good work!
Review by: Adam Platts, Northridge
Fantastic tool for anyone involved in trade shows/event marketing.......2006-04-26
Completely comprehensive on every aspect of trade shows and event marketing. Whether you are part of show management or an exhibitor this book is a solid reference. Even if you are seasoned at trade show and event marketing - you will learn something from this book.
Justify Your Trade Show Investment.......2006-03-20
Ruth has hit all the right buttons in this book. As a trade show consultant, too many of my clients focus on the display and event on the show floor, neglecting the pre-show and post-show part of the medium. When you take Ruth's well-documented book literally and plan, promote, you will indeed profit. Especially with proper post-show lead development. I am sending copies of this one to my best clients and prospects.
Specific Trade Show Strategies.......2005-11-16
If you are in marketing and you exhibit at trade shows, this book may change your behavior forever. Not only does it provide in-depth information about what trade shows can do and how they operate, but it also explains the financial structure you should put in place to determine whether participating in a trade show is worth your while financially. That may be bad news for corporate marketers who prefer to unpack their booth, buy the coffee and flowers, and hand out literature.
But if you want to turn a trade show appearance into a truly special corporate event, author Ruth Stevens has a game plan for you. Her book includes sample budgets, case studies, expense spread sheets, lead generation forms, checklists, survey ideas and a great appendix listing sources of additional information. It explains everything you need to know about the opportunities that trade shows offer and how you can use them to advance your marketing goals. We highly recommend this book to marketing managers of business-to-business companies who want to start getting solid returns from special events.
Product Description
This book answers the question, "How do I become a successful loan officer?" In simple English, the author explains some of the most effective strategies he teaches to other loan officers. "Jump Start" covers all the marketing essentials you need to start generating loans today. Implement the 30 Day Plan for a crash course in mortgage success. Discover how to make yourself stand out from your competition. 32 niche markets that desperately need your help. Why you don't have to lower your rates to be successful. The secret of avoiding peaks and valley in income. What Realtors really want from their lender and how to give it to them. And too much more to list here!
Customer Reviews:
How to Jump Start Mr. Kamadia's Courses.......2007-06-15
This book had some nuggets of somewhat useful information for cheap marketing ideas. I especially liked the idea of putting your card in books at the bookstore. Enough to justify the price of this book? No, not in my opinion.
His other tips for new loan Officers are to have a Unique Selling Proposition, to stand out from the crowd; have a business plan. Yeah, no duh Kamadia.
The book is filled with self-promotion, which in my opinion lowers the author's credibility.
When day 30 of his 30 Day Mortgage Career Jump Start Campaign is to take his courses, you know something ain't right.
There is a much better book on starting a mortgage career and marketing yourself, for less money. I give this book a 'C'.
Not worth $1, one star is too much. .......2007-06-12
This without a doubt, the worse book on sales I have ever read. The book in my opinion is a con. The author was deceitful. The name of the book, the title of the chapters, implied he was providing marketing ideas on "how" to build your business. But all he did was state the obvious, without not even one example in the entire book of a letter, marketing piece, conversation with a customer, how he built his business. He tells you several times in the book to develop you own marketing plan, where the title of the book implies he would show you one. Oh yeah, he does he refer you several times to other websites to buy more worthless promises.
THIS REALLY WORKS!.......2007-02-13
THIS BOOK HELPED ME UNDERSTAND WHAT I WAS MISSING IN MY BUSINESS. I HAD NO IDEA WHAT BEING SELF EMPLOYED MEANS TO WORK WITH YOURSELF BY BUILDING A BUSINESS PLANS AND FULFILLING GOALS. THE BEST PART OF THIS BOOK IS THE MARKETING TECHNIQUES!
Jump Start Your Mortgage Career.......2006-12-08
As a mortgage banker for over 30 years there have been a number of imformative publications on th market. However, this book offers the reader who wants to get involved to make money while understanding the mortgage business from someone that has climb the rungs of the ladder. This book should be on every ones book to read it and reread it when wanting to earn additional money.
Book Description
Foreword by Jay Conrad Levinson, author of the "Guerilla Marketing" series
Get Clients Now empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action. Readers will learn:
* how to choose the right marketing tactics for their situation and personality
* a foolproof method to diagnose exactly what is missing in their marketing and how to fix it
* how to use the latest Internet marketing techniques like e-zines, search engine optimization, and blogging
* hands-on approaches for replacing unproductive cold calling with the power of relationship marketing
* and much, much more!
Customer Reviews:
This book does exactly what is says: increases your business and fast.......2007-10-07
There are millions of sales books. Most are a high on strategy and low on practicality. This book is all about doing: complete with forms, checklists, charts, and to-do lists. This book is easy to read, implement, and follow. In-fact, I've never encountered another book with such precise instructions, including a roadmap that branches off into the various kind of activities that can be used to get more business. It not only includes that roadmap but detailed instructions for each specific tactic and activity that can be used to get clients. This book will become one of the few books you use on a consistent and regular basis.
If you use Ms. Hayden's program you will get clients, and fast. Not only that you'll have the increased confidence and satisfaction of doing something that directly impacts your results, not simply waiting until the phone rings or marketing sends you a lead. I loved this book because it has made money for me, increased sales, and made the 'marketing' element of my job fun again. Perhaps just as important you can measure what is working and what isn't, trying different activities and tracking their results. There is no fluff in this book, just a system for driving results and getting business.
Pat Blanchard, The Successful Trainers Resource.......2007-06-11
Great book! I've been professionally designing and conducting sales training for 15 years and have never come across a book like this. It is well designed from a learning perspective and gets right down to the nitty gritty of how to get clients! C.J. Hayden is excellent at taking an overwhelming process and putting it in to a simple structure that works. If you are a new consultant, coach or professional selling services, and are tired of hearing the what and the why and need the how to this book is for you.
Action Oriented Marketing.......2007-05-27
This is a "must have" book if you are seeking to build your business and gain more clients. C.J. makes it so easy by giving a recipe of actionable items that move you towards your business goals.
New businesses are often swarmed with advertising and promotion opportunities and don't know how to decide what to market with. C.J. reminds and brings you along through the marketing process which includes: product, price, place and promotion. She identifies the marketing strategies and a daily action plan ensures that you are working on the marketing strategy success ingredients that will get you profitable results!
This is such a great book to work on alone or with a group. The foundational "how to" in developing your marketing plan.
Review of Get ClientsNow! ----------- by C.J. Hayden.......2007-05-13
This book applies mostly to people in sales. I found it too basic and market specific to be very helpful.
Get Clients Now! A 28 day marketing Program for Professionals.......2007-05-12
Very useful product, with many templates ot use. Information is broad and general enough to allow to use in many different professions; from real estate, to therapists to coaching and consulting. Yet information is presented in a way that allows for it to easily lend itself to any of the above professions.
Book Description
In this updated edition of Developing Successful Sport Sponsorship Plans, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyses of the latest sponsors and athlete endorsements, as well as a new "Best Practices" section to conclude each chapter. With this latest edition of Developing Successful Sport Sponsorship Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans.
Book Description
The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners!
This guide shows you how to put together the most promotable message possible for any product or service including:
Getting free advertising
Fueling word-of-mouth
Communicating effectively
Filled with practical, no-nonsense ideas that will help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing.
Customer Reviews:
Now let's do something!.......2007-07-29
I read this book between showers on a UK beach holiday.
I found it easy to read, lots of information in an easy to understand lay out. Rather than just telling me how to do things there are many exhibits which show you how and provide lots of ideas to relate to your own business.
It has certainly given me food for thought and hopefully this will encourage me to start my own business sooner rather than later.
Just For Beginners.......2007-05-09
If you are into marketing at all - especially online marketing - you know about Dan Kennedy. And you either love him or hate him. I actually love his approach and strategies because at the end of the day - they work. So when I read this book I was wondering how informative it would be. I probably should have read this book when I was starting my business because while it is pretty comprehensive etc. it is written primarily for the beginning marketer. So if you are starting your business - I recommend that you pick this book up and introduce yourself to Dan's philosophy and proven strategies for marketing your business. It's worth the read.
Ultimate it is not.......2007-04-12
I am in the planning stages of a new business venture. I have never written a marketing plan before and needed some insight and advice as to what tactics work and how to write the plan itself.
This book reads like a list of useful one-liner marketing tips and examples of how the author's friends have used them. It is not a how to book on writing a marketing plan, and it does not go into much depth as far as how you might accomplish the things that he recommends.
The most annoying part of this book is that every other page contains an advertisement for you to join some 12-week commitment mailing list that the author has created. He entices you by saying that you will receive additional tips and information for 12 weeks.
HELLO!!! McFLY!!! Didn't I just buy your book so that I could learn your marketing insights? YES! So then why do you make it seem like I just paid for the teaser information, and that the good stuff is behind the curtain that requires me to become a pawn in your marketing career? My price of admission stops at the price of this book, and it should not seem like I'm only getting half of the story that I paid for!
Get Back to the Basics.......2007-04-05
If you are just starting out or your business is
not where you want it to be. This is a good book
to look at and see where to begin or just where
to start. This is a must have for any startup
small or home business.
Matt Bacak
Author of Secrets of the Internet Millionaire Mind
and The Ultimate Lead Generation Plan
The Ultimate Marketing Plan.......2007-01-10
The best marketing plan made easy. I never knew marketing could be so easy.
Product Description
Maximize The Potential of Your Practice!
Order the book that reveals self evident truths about your office and practice. As the former CEO of a leading medical and dental office design firm, Dr. Tholen has written a fact packed book that will demonstrate how your office can speak to your patients to increase case acceptance.
Not only will the information in this book save tens of thousands in the cost of your new office, this advice can assist in generating hundreds of thousands in increased production. Office design has never been so easily or completely explained as in this 139 page book of great photos and concise explanations of how to create successful designs. It is an imperative read for you or your design staff!
Good luck with the office of your dreams!
Book Description
Create winning marketing plans like the pros!
Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them.
Now, best-selling author William Cohen equips you with the knowledge, tools, and techniques you'll need to develop marketing plans like the pros. The Marketing Plan, 5th Edition presents step-by-step procedures--from scanning your environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing your plan, and everything in between. When you complete the book, you will not only know what to do, but also how and why.
With this practical guide, you get:
* Step-by-step instructions: This easy-to-follow, logical approach keeps you clearly focused on what you need to do to develop a successful marketing plan.
* Time-saving forms: These worksheets, including 20 new to this edition, help you with different marketing planning tasks, such as profiling target markets and establishing an advertising and publicity budget.
* Actual marketing plans from readers who have used the book: This new Fifth Edition features three new sample marketing plans. These plans show how readers have adapted the basic ideas in this book and translated them into successful marketing plans.
Customer Reviews:
An excellent book for an up-coming marketing executive.......1998-10-16
To the young marketing executives in the world, an excellent way to brush up your marketing basics, studied in your college years. Very helpful for those starting their own businesses, as this book helps you see what the future might have in store for you, about the business and what different approaches could be taken to achieve your goals.
Book Description
The Complete Guide to Sales Force Incentive Compensation explores the concepts, tools, and processes necessary to create incentive plans that motivate the sales force and drive results. The book provides step-by-step methods to help readers design, implement, and administer a new plan encompassing pay level, salary-incentive mix, performance measures, and performance-payout relationship.
Readers will find eye-opening, real-world examples, detailed case studies, and scorecards, as well as valuable insight on how they can assess their current plan and evaluate and compare proposed alternatives. This invaluable book helps readers energize their entire sales team--both in the field and in-house--and increase their bottom line.
Customer Reviews:
WOW. My head hurts after reading a few pages.......2007-10-13
If you do not hold a PHD do NOT buy this book. It is easy enough to read BUT is almost too complete. Well orginized and follows the mantra per chapter of tell em what your gonna tell em, tell em and tell em what you just told em - intro -body- review. I am using it for a reference on an upper level class at local University BUT cannot really use it for practical application @ work (establishing/revising sales compensation for our in house reps). Would love to see a Cliff Notes version or workbook by the same authors - they are very knowledgable and give you great practical case studies per topic just ends up being too much of a good thing :)
Book Description
This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.
Customer Reviews:
Very detailed and informational marketing book.......2006-03-20
For Peolple willing to learn marketing concepts, theory and take it to practice this is the perfect book.
Very detailed, lots of information and easy steps to take any plan into a Marketing Business Plan!
Totally Recommend it!!
The best.......2006-03-02
I've spent the last 8 years assisting entrepreneurial start-ups as well as existing entrepreneurial ventures, and this book is easily the best I've found for really focusing those companies and helping them to create a truly successful marketing plan. It's a lot of work, but the work on the front end saves quite a lot of work down the line, and results in a much better return on investment. I can't recommend this book highly enough.
The best hands-on book available.......2005-10-12
I've been using this book since 1995. It's not the type of book you'd read cover to cover, but it's an invaluable planning resource for any marketing manager. The authors leave no stoned unturned. If you are writing a plan or launching a business, this is the best practical book out there. Other marketing books get bogged down in theoretical case studies that offer no hands-on tools. This book is a great tool.
Marketing for the Masochist.......2003-08-01
I guess I'm really going against the masses with my 2-star review of this book since the authors claim that it was so successful it warranted a third edition, but I was sorely disappointed with my purchase and plan on returning it. The book opens up with a thorough and dry introduction about why *disciplined* marketing planning is so important. I can't say I was really sold on their main argument--which was basically that marketing can only be done well when it's totally comprehensive and systematic. Those are definitely good traits to adopt in any undertaking, but I just feel that this book is overkill.
The book touts its main benefit as reducing the complexity of coming up with a marketing plan to "just" a 10-step process. It then takes two chapters and about 75 pages just to outline only the first step of this process, called the business review, and describes in painstaking detail everything that the marketer or marketing consultant should do in order to get as thorough an understanding of the business as possible.
Don't get me wrong, I'm all about doing my due diligence and developing a thorough understanding of the company I'm doing a marketing plan for, but creating a marketing plan in the manner that these authors describe would easily take over 300 hours of time.
What's more, I don't get the sense from this book that there is an overarching guiding theory into which all elements of the book can be placed in context. Rather, it seems the approach of the authors is to take every known idea from the canon of marketing and incorporate each idea into some step of the lengthy 10-step process.
In the end, I just feel like this book goes overboard with the requirements it demands of the "disciplined" and "comprehensive" marketer. I can see why they use the word disciplined to describe their approach since in my view it would be truly painful to endure it.
I was very interested to read the reviews of others on this book, and I was disappointed to find that I had the opportunity to be the first reviewer. I'll keep looking around for my dream "how to prepare a marketing plan" book, but in the meantime I've realized that the "disciplined and comprehensive approach" is not for me.
Average customer rating:
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How to Write a Marketing Plan for Health Care Organizations
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How to Get the Most Out of Trade Shows
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