Book Description
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.
The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.
Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.
Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
Customer Reviews:
How many faces do you recognise?.......2007-08-13
Building on the Art of Innovation, Kelly brings us the new theory of the ten faces of innovation. It is simple to read and easy to understand. Another book which I found just as breezy to read was Eightstorm: 8-Step Brainstorming for Innovative Managers.
Good stories, but very IDEO-centric.......2007-07-30
Tom Kelley's book The Ten Faces of Innovation defines ten personas (thankfully not "named"--Bob, Sally, etc--just titled) that exemplify roles in an innovative team. They aren't job titles or exclusive positions, and people can work across roles as well.
* The Anthropologist, who observes people and discovers ways to help them
* The Experimenter, an expert in prototyping and testing, probably the classic "innovator"
* The Cross-Pollinator, with broad interests who enjoys connecting different cultures
* The Hurdler, who champions projects and carries them over beaurocratic obstacles
* The Collaborator, who brings people together to work cooperatively
* The Director, encouraging, inspiring, supporting, organizing and championing innovators
* The Experience Architect, a specialist in designing full "experiences" that transcend simple products or services
* The Set Designer, creating spaces that inspire and support innovation
* The Caregiver, who improves the subjective, emotional aspects of products and how they relate to us
* The Storyteller, who tells stories about people and products in creative and interesting ways
The book is heavily IDEO-centric, and most of the examples are from Kelley's own 20-year career there. Not really a surprise for a book subtitled "IDEO's strategies..." but worth mentioning; this is basically IDEO in book form. It includes several weird asides that are clearly IDEO/Kelley quirks, for instance his long tangents into the power of napping at work, comfortable hotel beds, and (ugh) T-shaped people. The IDEO focus gets pretty old after a while, and makes you wonder about the broader applicability of the ideas. What works in a design consulting company that works almost exclusively on short-term projects may not be the best structure for others.
But the personas are broad and--as mentioned above--not exclusive to people's job roles, so they are good signposts for anyone interested in developing their own innovation skills. I suspect it would be less interesting for a sole inventor/designer, but for people working at companies they are especially applicable.
Innovation-in-depth.......2007-06-07
The Ten Faces of Innovation describes ten complementary personas - personality types or roles that contribute in different ways to creative teams:
Anthropologist - this is perhaps the most literal title, meaning people who have been professionally trained as social anthropologists to observe people and processes and interactions `with a fresh eye'. These are probably the biggest antidote to "But we've always done it like that" thinking.
Experimenter - willing to take a chance, maybe, but also willing to explore alternatives and test concepts through prototyping, trial-and-error and applied science.
Cross-pollinator - like a bee flitting between the private parts of flowers, the cross-pollinator spreads good ideas and techniques between specialisms, breaking down silos and sharing good practice
Hurdler - able to leap tall buildings (well project hurdles anyway) in a single bound. They are adept at finding ways over (or more likely around) around immovable obstacles to reduce the banging-your-head-against-a-wall bruising.
Collaborator - knits people and teams together by finding common interests and objectives. Sometimes described as the spider who weaves the web linking everyone to everyone else.
Director - nothing to do with the title on her business card, the Director provides clarity and direction, a rallying point for the troops yet with the humility to actively listen to input from the team.
Experience architect - with an uncanny knack of putting themselves in the customer's shoes, experience architects can visualize products and services at the point of use, no mean feat when they are barely on the drawing board and even the customers are an unknown quantity.
Set designer - this is a fascinating persona: someone who creates visual spaces and physical representations relating to the job at hand. Not really office architects as such, set designers invent scenarios and contexts. They are also comfortable to break unwritten rules and help people mix fun with work (now there's a thought!).
Caregiver - in the sense of nurses and doctors (no, not the teenage version), caregivers support their colleagues, providing a sympathetic sounding board and gentle encouragement when times are tough, and motivating and inspiring people to give there all at all times.
Storyteller - anyone familiar with The HP Way or the origins of Apple and Microsoft will recognize the value of constantly telling and re-telling inspirational stories as a way of reinforcing corporate culture. It's clear that this is a comfortable personal for author Tom Kelley since both books quite literally tell a story.
The book is peppered with genuine examples, most of which involve the genesis of familiar but once remarkable products that broke the mold in some way - style, design, functionality, whatever. Some of you reading this may have bought Palm V PDAs, for instance, on the strength of their sleek looks and brilliant user interface - the Graffiti stylus script language so close to English that anyone can pick it up with a few minutes' practice. How many of you appreciate the innovative use of glue instead of screws to bond the Palm V's case together, or the flat-pack lithium batteries inside? Like many other examples, the attention to detail and the multiple overlapping layers of innovation go well beyond the obvious external visual cues. This is innovation-in-depth.
Whether you are interested in applying innovation and creativity to work initiatives or life in general, the IDEO books are inspirational, instructional and fun to read - what a combination. Recommended.
Easy suggestions for increasing innovation.......2007-05-04
Welcome to an enjoyable, easy read - which is not to dismiss Tom Kelley's fine ideas. With the aid of Jonathan Littman, Kelley works throughout this book to show how innovation can be much more painless than most people think, and more fun. Kelley makes thinking collaboratively sound like a blast. In the process, he convinces you that your organization should nurture and cherish playing with ideas. Although he admits that his consulting company, IDEO, found itself grinding along on tedious projects at times, and that he has watched people shoot down perfectly good suggestions, his underlying message is one of open possibility. He presents 10 roles you can play during meetings, any one of which would be enough to add considerable value. By showing that these roles are temporary, he sends the message that if you want to stay competitive, you can change, and even must. As he examines everything from product names to rules governing how workers decorate their cubicles, Kelley demonstrates the many opportunities you have to create something new. The cost is often little or nothing; sometimes innovation simply means getting out of your employees' way. We recommend this book to managers who wish to break old patterns and encourage creative thought companywide.
Inspiring and fun.......2007-04-17
If you want to create an environment where innovation is the norm, what do you do? Tom Kelley doesn't have a prescription, but he does have some people he'd like you to meet. This book is about the roles that people in an innovation driven organization take on to create fresh new ideas on a regular basis.
If you're an individual contributor, this is a very helpful book both to understand the people around you and your own specific skills. What's more, although in some ways Kelley is describing personality attributes, he is also describing skill sets and ways of looking at the world that you can decide to cultivate. No one is going to be excellent at all of these roles- but that doesn't mean you can't strive to be well rounded!
As a manager, the main take-away lesson is that there are many different types of creativity that can reinforce each other if put together. The most important part of building a creative organization may come at the hiring stage, where you can most easily create a mix of the different personas. But if you're in a stable organization, as most of us are, you can use the "ten faces" to identify the different styles of creativity in your people, and use that information to form teams and projects to bring out their best.
The book is very heavy on anecdote and example. Every one of the ten personas has several stories that illustrate how such an approach can generate ideas that otherwise wouldn't have been considered. The Anthropologist will put themselves in the place of the average user or consumer, as did a woman who faked a pregnancy to see how she would improve the birthing experience at a major hospital. The Experience Architect will take a commodity service and turn it into a show that customers will enjoy for its distinctiveness, like the ice cream "cooking" at Cold Stone Creamery.
The persona that I found most intriguing, and perhaps also furthest from my own, was the Set Designer. Kelley believes strongly in the power of space to shape the minds of those who inhabit it, and just reading about some of the things that go on at IDEO is enough to make my own cube - which I had thought very nicely decorated - seem drab and uninspired.
"The Ten Faces of Innovation" is not a good book to read if you want to know exactly how to change your company, but it is an excellent resource for spotting the early creative behavior every innovator should want to encourage in their team.
Book Description
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
Customer Reviews:
Business Marketing.......2007-02-19
This book discusses the principles of business-to-business marketing in a very clear manner. The topics and writing flow very easily which makes for a gentle and interesting read.
Book Description
Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive how-to book from the world’s leading authority on innovation
When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about—literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as:
•The computer mouse and the personal computer interface you use at home and work
•The high-definition television in your living room
•The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly
•The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction.
Each of these innovations—and literally hundreds of others—created new value for customers. And that’s the central message of this book. Innovation is not about inventing clever gadgets or just “creativity.” It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation—a network—that delivered programming to an audience.
The genius of this book is that it provides the “how” of innovation. It makes innovation practical by getting two groups who are often disconnected—the managers who make decisions and the people on the front lines who create the innovations—onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot’s five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs.
Innovation is not just for the “lone genius in the garage” but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business.
Teamwork isn't enough; Creativity isn't enough; A new product idea isn't enough
True innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.
Customer Reviews:
Highly Motivating.......2007-08-13
If creativity can be learned, this book teachs you how. I think this is an excellent book to jumpstart the creative process. I also recommend Eightstorm: 8-Step Brainstorming for Innovative Managers, as it has a new and interesting theory on brainstomring.
Excellent Book.......2007-08-13
This book doesn't really break new ground, but it systematically guides the reader to think through innovation and creativity in a disciplined manner. The theories toward the end about using disciplined innovation to attempt social and cultural change in the US are very interesting. Definitely a page-turner....
Tremendously Useful.......2007-06-21
This important and timely book deals with one of the most important issues of our times, our ability to successfully innovate. It is one of a very small number of books that addresses the "how" of innovation and not just the "what." The author's demonstrated success at helping create many important innovations makes them uniquely qualified to address this topic. The book makes fundamental points that are simple to understand but critically important.
First, they make the point that we are in the "exponential economy" where extremely rapid improvement is the rule. They show that the exponential economy is a consequence of our being in the knowledge age and they list the four basic conditions necessay for exponential improvement. They then use this model as the basis for their innovation model. Their rational is simple: if you do not innovate exponetially in the exponential economy, you will go away fast.
Second, they make the point that in the knowledge age we require a broader definition of customer value to succeed, in addition to cost and quality. This is certainly true, but this is one of those rare books where customer value is defined in a comprehensive and useful way. It also ties this definition, for the first time, to the widely used and often confused term "value proposition," which they define as "NABC" (i.e., where N stands for the customer's need, A stands for the approach to satisfy this need, and B stands for the benefits per cost resulting from this approach when compared to the competition, C).
Third, they make the case that we are currently doing a poor job at innovation. Even a small improvement in our ability to innovate would have a huge positive impact on growth and prosperity. We are at a point with our poor innovation results that is reminiscent of manufacturing in the 1950's, when product quality was extremely poor. Deming proved that by changing the way we work, product quality could be profoundly improved while simultaneously lowering costs. The Total Quality Management (TQM) movement pioneered by Deming is now used by all manufacturing companies. Like Deming with quality and cost, they argue that large improvements in our ability to innovate are possible. But we are now in the knowledge age, not the manufacturing age, so new innovation processes are required based on a comprehensive definition of customer value, not just quality and cost. In addition, TQM tends to produce incremental results. We need new innovation best practices that result in both incremental and transformational innovations.
Fourth, they argue that to improve our innovation results the process of innovation must be thought of as a "discipline." That is, it needs to become a subject that can be taught, learned, and improved. But the focus needs to be on knowledge workers who produce both incremental and transformational innovations.
Fifth, they propose that there are "five disciplines of innovation" that must be mastered if one is to be systematically successful at innovation. Several of these disciplines have been written about extensively (e.g., innovation teams, although here they make several new important observations) but others have not been (e.g., the process of innovation).
Sixth, and most importantly, they persuasively argue that failure at any one of the five disciplines of innovation can, and almost always does, lead to failure. This observation explains why large improvements in our ability to innovate are possible. Even small improvements in the five disciplines can produce a surprisingly large impact on one's innovation success rate. This is a fundamental point that has been missing in previous management books.
Finally, they show how these ideas can be used by the individual professional, their teams, and their enterprises. Read this book and compare what it describes to what you are now doing. You likely have enormous room for improvement.
Practical and engaging .......2007-06-05
Everybody talks about "innovation" these days, but here's a practical guide to getting it right. Carlson writes in an engaging manner, with real-world examples. It all just seems to make sense when you read it. Any company or organization out there that wants long-term success would do well to follow the five disciplines described in this book.
Innovation: The Five Disciplines for Creating What Customers Want.......2007-03-01
It has been often suggested that innovation comes from an isolated Aha! Carlson and Wilmot strongly contend that successful innovations come from a disciplined approach that creates value through new products, processes, services, or even marketing campaigns. One of their messages is to work on ideas that are profitable not just interesting. They suggest quantifying value in order to identify important innovation opportunities. They teach the reader how to create well tuned value propositions, and even those 10-minute elevator pitches. The authors provide examples their Need, Approach, Benefits per costs, Competition thinking process. This is not one of those magical matrices, it is a realistic approach that requires understanding customer and market needs, identifying costs and benefits, as well as, the value to investors and management. I thought this was a great book even before Business Week (18 Dec 2007 p.156) identified it as one of the top 2006 Business Books. "Innovation: The five disciplines for creating what customers want" is an easy to read, useful volume that helps readers to focus on the value of their idea or innovation as compared to alternatives. I would like to use this book in a course to help students to examine their business ideas
Book Description
If there's one thing that's consistent in today's business world, it's rapid change. So how do you not only stay steady but actually grow—and quickly enough to stay safely ahead of your competitors? Built for Growth delivers specific solutions to create a brand and presence that generates true customer passion, as you lay a solid foundation for long-term success. Author Arthur Rubinfeld was a major driver in Starbucks' unprecedented retail expansion from 100 stores to more than 4000-- and its transformation into one of the world's most recognized brands. Here he draws on his singular expertise to present a proven, holistic approach to conceiving, designing, and executing your business plan: creating exciting concepts, growing them to fruition in local markets, expanding rapidly, and keeping your brand fresh and relevant as it matures. His revolutionary approach to business strategy embodies strong personal values, promotes exceptional creativity, leverages scientific methodology in finance and market analysis, and brings it all together with 'old-time' customer service. Each lesson is clearly distilled with detailed examples from one of the best business writers, Collins Hemingway, co-author with Bill Gates of the #1 bestseller Business at the Speed of Thought. So whether you're seeking to reignite growth or planning your first store, Built for Growth will be utterly indispensable. Foreword by Jeff Brotman, Co-founder and Chairman of Costco, the world's #1 warehouse club.
Download Description
"""A valuable primer on all aspects of retail: brand, location, people, finance, property management, expansion strategy, and long-term thinking. Rubinfeld understands the difficulty of the small guy getting started and the big guy keeping the brand fresh. Even an experienced retailer will want to stop and reflect at his insights, which come from many years in every aspect of thebusiness.""
¿From the Foreword by Jeff Brotman, Chairman, Costco
Built for Growth shows exactly how to create winning retail brands, how to create a unique, compelling brand even as you establish a rock-solid foundation for long-term success. Arthur Rubinfeld architected Starbucks' expansion from 100 stores to nearly 4,000, helping to establish Starbucks as one of the world's most-recognized brands.
Now, drawing on his singular expertise with Starbucks and as a consultant to Oakley, Gateway, adidas, and Washington Mutual, he offers breakthrough strategies and techniques for all facets of retail: choosing locations, recruiting management and associates, defining organizations and systems, designing stores, merchandising, day-to-day execution, and more.
Together with Collins Hemingway, coauthor with Bill Gates of Business @ the Speed of Thought, Rubinfeld introduces a proven, holistic approach to conceiving, designing, and executing your retail business plan: creating exciting concepts, growing them in local markets, preparing for aggressive expansion, and keeping the brand fresh and relevant as it matures. This revolutionary approach integrates strong personal values, exceptional creativity, the latest scientific methodology, and passionate customer service. Whether you're seeking to reignite growth or planning your first store, Built for Growth will be absolutely indispensable.
- Retail brands that win, brands that last
- A complete framework for retail success: conception, design, and execution
- Imagination, courage, and drive
- Start by believing: you can become a national or international brand
- ""Go long"": execute on rapid growth
- Retail organizations and models that scale rapidly and ""put the game out of reach""
- Your retail presence: capturing the essence of your brand
- From locations to store design: generating real customer passion
- ""Main & Main"": own the best locations and markets
- From demographics to street traffic: all you need to know about choosing locations
- Push the envelope: innovate to maintain brand leadership
- How to reinvigorate product, design, service, and quality¿over and over again
Arthur Rubinfeld achieved breakthrough results for such premier companies as Starbucks, Oakley, Gateway, adidas, and Washington Mutual. In Built for Growth, he shares his unparalleled knowledge about envisioning, building, launching, expanding, and sustaining winning retail brands. The book delivers battle-tested advice for crafting retail plans that work, executing them systematically and aggressively, generating genuine customer loyalty, and innovating to keep your brand fresh, year after year. The lessons herein can mean the difference between success and failure. So whether you're opening your first store or you are an ""old hand"" in retail, don't just read this book¿live by it."
Customer Reviews:
For Big And Small.......2006-05-28
Rubinfeld has credibility, being the person who commanded the domestic and global expansion of Starbucks. Here, Art Rubinfeld gives very specific advice on not only the "what" but the "how." His well-rounded and varied background has has enabled him to perceive things the way he does and then implement his ideas. He worked as an architect and as a construction manager. Later as Brand Development Consultant for Adidas and Washington Mutual Bank, prior to joining
Starbucks. He took Starbucks From 100 stores to over 4,000
worldwide. The concept of Starbucks is, and has has been unique. Who thought, back in the early 1990s that this new coffee outlet would do what it has done? I didn't.
Rubinfeld presided over and directed the Starbucks corporation's
growth in the 1990s, but he's also served as an independent
consultant for many other companies, so this adds to a more
multi-dimensional level of knowledge and numerous experiences of which to draw from. He specifically sites successes - and failures - with specific and detailed examples. Because of his background he can apply theory and also apply actual practice: from upper-lever strategy to front-line consumer. ( E.g. the 80:20 rule.)
Another concept: location plus people. The emphasis is on the
concept of retail and retail expansion, and the author doesn't stray from this as the foundation. Even of course, down to the store design which (Starbucks contains elements of the natural Earth, and presents the entity of the coffee bean and it's progression to the cup of java you get in-store). The complete retail puzzle involves many pieces. Strongly integrated throughout this book on retail is the concept of brand.
This book is categorized into 4 categories, with each category having a couple, to seven chapters. The Chapters zero-in on such areas as creativity, and customer loyalty; finding the best locations for your brand, management, staff and organization, for the big or small operations; implementation (translation: doing it). How to adapt, and continue to being dynamic and change, to maintain your customers. One useful term is what Rubinfeld calls "ideation." This is the
creation of new ideas. In the changing market place, this is the corner stone separating those who stay, from those who fade. Lots of proven ideas and concepts in this book.
Expert advice on retail chain locationing.......2006-04-14
Rubinfeld is one of the masters in the retail locationing process. I own about 50 books in English and German on retail management, but none has included the expert advice on the very specialized retail locationing process. At least not compared to Rubinfeld's understanding. Both from a very strategic point-of-view and down to the nitty-gritty details of the legal agreement.
Rubinfeld's experience from Starbuck's rapid expansion in the 90s is very helpful, but he also adds a lot of other interesting retail cases from his work as an independent consultant.
The book's website includes very interesting checklists, but is not as impressive as you would expect based on the references made in the book.
The title's focus on "Expanding your business ... across the globe" is misleading in my opinion. Rubinfeld's advice hardly crosses the Atlantic nor the Pacific Ocean. But if you are interested in his ideas and concepts, you'll soon see that it doesn't matter. The principles remain the same with some adjustments for local responsiveness...
Being a chairman of a small retail chain, I have already put the author's advice into practice in the negotiations for a new retail location. They are easy to follow.
I also highly recommend the book's excellent chapters on retail chain financials. It is one of the first books that clearly distinguish between retail chain earnings and store earnings. Rubinfeld's focus on having a robust proforma economic model is key - also in my experience. And this is irrespective of whether you own all the stores yourself or also include a franchise system.
Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business
Star of Starbucks gives insight into retail success.......2006-02-13
Author Rubinfeld took Starbucks to its place in retail dominance by creating a brand identity, yet assuring that stores did not have a "cookie-cutter" feel to them. The author points out for retailers, the store is the experience, and this is key to estabilishing a foothold. The way Starbucks stores were put together allowed them to be located even in historical building and other places where a normal outlet might not be desired.
The book doesn't just cover marketing strategy. It also discussing hiring the right team, and how locations are chosen. This information is golden.
Chapters include
* Make No Little Plans--core values, first store, maximizing retail experienc
* Go Long: blueprint for execution
* Own Main & Main: location, hot spots, how to grow rapidly without stumbling
* Push the Envelope: Path to Growth
Can't think of another book that outlines how to get to mega-success in retailing as well as this one.
A roadmap for retail strategy.......2005-12-24
“Who doesn’t want to run his own business? Who doesn’t want to have her own store? If you’re young, you think about it from time to time. If you’re older, you wish you had opened that little shop before the kids came – or you plan to open it when you retire. We all want to control our destiny. We all want to express our creativity. We all want to build something that will last. But how do you start a retail operation? That’s the question I am most often asked. How do you create a going concern, one that will grow and build long-term value? That is another common query. ‘Built for Growth: Expanding Your Business Around the Corner or Across the Globe’ answers these and related questions (from the Introduction).”
Arthur Rubinfeld, the architect behind Starbucks’ expansion, helped build Starbucks into one of the world’s top brands, says that ‘Build for Growth’ distills what I have learned into a comprehensive view of what it takes to develop a winning retail concept. This shows you:
• How to combine core personal and company values with your business expertise to create a meaningful brand.
• How to creatively craft your on-the-street retail presence to capture the essence of your brand and develop customer loyalty.
• Hot to identify the best locations for your concept.
• How to build your management team, organization, and systems – whether you want to have one store or 1,000.
• How to systematically and aggressively execute your plans.
• How to successfully operate your business to keep customers coming back.
• How to innovate and renew your brand.
In addition, he says, “Other books deal with one or two of these topics, but none has taken a holistic approach to retail development, combining theory and practical ideas to cover the entire scope of what it takes to succeed in retail.”
In this context, this invaluable book has been organized into sections based on four fundamental principles: (1) Make No Little Plans, (2) Go Long, (3) Own Main & Main, and (4) Push the Envelope. Each of these sections has covered a major aspect of retail strategy, in order in which you will normally experience them as you grow your business.
I highly recommend.
At Last a Book On Expanding a Low-Tech Operation.......2005-12-04
There are any number of books that have come out in recent years on high tech business, how to start them, how to grow them and everything else. In spite of this, the really big growth companies in the past few years have been other areas, like Wal-Mart, Starbucks, Home Depot and the others.
For once, this book is on working with standard companies, not high tech. This book is written by the architect behind Starbucks expansion from some 100 stores to nearly 4,000 stores worldwide. He tells the story of evolving the stores as experience teaches what works and what doesn't. He concentrates on the details, always the details that have proven over and over to be successful.
Beyond the story of Starbucks he has generalized the experience to be useful in a wide variety of low-tech specialty stores. The lessons taught in this book can be used in a wide variety of operations and literally worldwide.
Book Description
This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.
Customer Reviews:
What you see is what you get!.......2007-10-03
I was really impressed by how well this book's content corresponds to its title. If you are just beginning your foray into the world of marketing research, it has really useful guidelines and tips for how to sucessfully execute your research study.
Churchill gives relatively simple examples that can be easily understood by someone new to the field, and he doesn't include anything too advanced to be intimidating. What he does include are the basics you need to know for different types of marketing research and some seasoned advice on how to avoid common pitfalls.
Good book for beginners.......2007-02-03
This is a good book for beginners in marketing research and want to know how to conduct market research. This is a book for the undergraduate marketing program. Our instructor used it for the MBA program as it explains some of the concepts really well.
If you have done surveys, collected survey data, developed survey questionnaires, used statistical tools to analyze data and interpret results , this book is a waste for you. I hardly read this book for my program.
an excellent start.......2000-04-04
Gilbert's marketing research is a must read for both budding academics and marketers. It provides an excellent point of reference for further study while laying out a solid framework.
Average customer rating:
- Spurred my burning interest in understanding the world's most powerful portable thinking machine located between my two ears!
- Too Simple
- Herrmann's Brain Dominance Instrument: A New Way of Thinking
- A "must read" for any business person!
- Whole brain thinking at its best.
|
The Whole Brain Business Book
Ned Herrmann
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ASIN: 0070284628 |
Book Description
The Whole Brain Business Book is the long-awaited culmination of Ned Herrmann's highly respected and extensive research and testing. In it, he presents his four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Most people and organizations, he demonstrates, are stuck in a ``brain rut'' because their work is dominated by just one mode. Through highly practical explorations and exercises, he shows individuals and organizations how to harness the power of the whole brain. Readers will use The Whole Brain Business Book to expand their own thinking styles--to create and manage Whole Brain Teams--and to introduce new levels of flexibility and innovation into the corporate culture. It will show them how organizations like DuPont and GE use their ``whole brain'' orientation to thrive and profit in times of chaos--and it will help them to do the same.
Customer Reviews:
Spurred my burning interest in understanding the world's most powerful portable thinking machine located between my two ears!.......2006-10-08
'The Creative Brain' was my first brain book that helped me to understand my learning, thinking & decision making preferences - my brain dominance, to be precise. It came with a valuable proprietary personal assessment tool, the Herrmann Brain Dominance Instrument (HBDI). I felt very good after learning about my scored results (from the author's outfit in the United States) with the tool, which eventually allowed me to exploit my capabilities - & to overcome my limitations - in both professsional & personal terms.
The book also had an interesting story about the author, Ned Herrmann, & his amazing journey of personal self-discovery. He was trained as a physicist & worked at General Electric in a management function. Yet, he also enjoyed an active career as a performing artist - first as a singer & later as a painter/sculptor.
It was rather a thick book, printed in large format, with 400 odd pages, but it was filled with personal anecdotes, solid data, & useful charts.
I had enjoyed reading - & reflecting upon - the book very much at the time I had bought it in the late 80's. I was then working as a General Manager of a high- technology laboratory (Real Time Graphics) from Sweden, with a research focus in developing value-added applications with their proprietary real-time man-machine communication software, designated as 'EyesScream'. In reality, Ned Herrmann's book game me a lot of valuable application insights, particularly from the standpoint of cognitive ergonomics. The experiences allowed me to work efficiently & effectively with many customers.
Subsequently, I went on to acquire the author's second book, The Whole Brain Business Book, in the mid-90s. WOW, another wonderful book from Ned Herrmann! In it, the author expanded my understanding of the metaphorical four-quadrant model of the brain & its corresponding learning, thinking & decision making styles: logician, organizer, communicator, & visionary. I also enjoyed reading the book very much as I felt really inspired & empowered after learning how to harness the power of the whole brain.
By the way, this is Ned Herrmann's definition of creativity: "Among other things, it is an ability to:
- challenge assumptions
- recognise patterns
- see in new ways
- make new connections
- take risks
- & seize upon a chance."
In some way, the two books spurred my burning interests on a continuing quest for better understanding of the world's most powerful portable thinking machine, located between my two ears!
Too Simple.......2001-11-18
Details in the the explaination & implication as a Sales & Marketing is too simple as a Sales Person.
Herrmann's Brain Dominance Instrument: A New Way of Thinking.......2000-03-06
Ned Herrmann's book, "The Whole Brain Business Book", deserves a five star rating. Herrmann has written an excellent book, I only wish I had read it seven years ago when I first ventured out in the world to start my own business. It is a must read for anyone who is planning on starting their own business, has a startup business, or has decision making responsibilities in an organization. The Whole Brain Business Book is very easy to read and is written in a very instructive manner. The author provides many examples from his research and he uses a number of diagrams that are very useful in determining a company's and/or one's personal management style, in addition to some insight as to how one thinks, makes decision and work together with other people. A number of exercises and step by step instructions are provided to assist readers in learning how to make decisions that incorporate all of the brain's functions. I found some very valuable information in this book that I will use to enhance my decision-making process. Herrmann has made me stop and re-evaluate some of the ways I approach a number of business issues.
This book is divided into five dynamic sections; each section is packed with methodologies, examples and exercises for utilizing Herrmann's concept. Herrmann provides some hard evidence to support his Herrmann Brain Dominance Instrument (HBDI) tool. HBDI is an assessment tool that is uses to determine what drives the way one thinks and makes decisions. HBDI utilizes four quadrants (styles), Organizer, Personalizer or Visualizer, each quadrant represented by a letter A-D. Herrmann believes that we make decisions based on some combination of these four thinking styles and that cultivating these styles and utilizing the resulting energy is the key to productivity and creativity in business.
Herrmann presents some very interesting information about entrepreneurals, and how they rank based on his HBDI tool. He expands this discussion by pointing out the difference between a entrepreneural, one who works for him/herself and a intrapreneural, one who works for a company. Herrmann discusses risk taking and the importance in learning from failure. He pursues this further by describing the type of management that nurtures creativity and sets the stage for innovative thinking. Herrmann discusses characteristics of people who are on the outer realm, (he calls them Mavericks) and how and why they are so successful (he uses Tom Peters and David Letterman as examples). He touches on process reengineering, and how it is generally initiated based on cost savings versus change in work processes. In addition, he provides some interesting research data regarding CEO's and how they ranked a list of sixteen primary work elements. In the final chapter, Herrmann presents some helpful steps for becoming a Whole Brained Businessperson.
A "must read" for any business person!.......1997-06-12
Ned Herrmann's Whole Brain Business Book is one of the most useful business books to appear in a decade. Use of the whole brain model to align people's thinking style preferences with their work may be the single most powerful way businesses can increase productivity without increasing costs.
Mr. Herrmann's conversational style and "whole brain" teaching approach make the book highly readable. The book reviews the history of business in this country in terms of the kinds of thinking valued during each era. More importantly, it predicts the shift that must take place in business thinking in order to compete effectively in the growing global economy in decades to come. Effective team functioning and creative, strategic thinking are enormously important to business today. The Whole Brain Business Book tells how to maximize both.
The four quadrant model developed by Ned Herrmann is a powerful tool. The Whole Brain Business Book describes how to use it. Because the model was developed while Mr. Herrmann was working at GE, for use by business, and because it is physiologically based, it is more acceptable to many business people than many similar organizing constructs available today.
With this book Ned Herrmann provides individuals and companies with a tool to enhance understanding of themselves and others, take the emotional charge out of differences, and increase individual and team effectiveness. Unlike many business books whose ideas are good in the abstract, but difficult to make concrete, Mr. Herrmann provides simple graphics which make the ideas easy to remember and use. Examples include the Communication Walk-Around Exercise and the Whole Brain Delegation Walk Around Model.
Anyone working at any level in business should read The Whole Brain Business Book. Incidentally, it will improve your personal relationships as well. You will never look at yourself or others in quite the same way!
Sharon Eakes & Hal Williamson of Hope Unlimited, LLC
Whole brain thinking at its best........1996-07-02
At the core of Ned Herrmann's most recent book lies his belief that the functioning of the human brain is driven by a four-quadrant interconnected set of mental processing modes. These four thinking styles, says Herrmann, originate in the brain's left and right cerebral hemispheres, and in the left and right half limbic systems, each resulting in significantly different and distinct behavioral characteristics in human beings. How this complex brain interaction determines thinking mode dominance and thinking style preferences, and how individuals and organizations can benefit from such understanding, are the main themes of this highly thought provoking and exceptionally relevant management book. Herrmann's work is widely thought of by training and development specialists as superseding earlier "left brain/right brain" thinking models as well as having advanced new concepts of mind research and their applications in business settings. In fact, this is the first book exclusively dedicated to applying whole brain thinking to a wide range of business situations.Thinking dominance by one of the four styles leads to the development of preferences, which in turn establish our interests, foster the development of competencies, and influence our career choices and ultimately the work that we do, contends Herrmann. Knowing whether you, your organization, or a particular job, is predominantly quadrant A, B, C, or D oriented, makes all the difference whether or not relationships have an opportunity to develop and flourish or to remain counter-productive and underutilized. Mismatching people and assignments by not using whole brain thinking processes can be extremely costly, both in terms of individual psychological danage and in terms of negative organizational results, suggests Herrmann.Knowing your thinking preference is a good place to start understanding whole brain technology. You can get an idea of whether you are an Analyser, Organizer, Personalizer, or Visualizer (Quadrants A, B, C, and D, respectively), by completing the Preference Indicator Exercise provided in the book. Better yet, you can complete the HBDI (Herrmann Brain Dominance Instrument) survey, which, when evaluated by trained specialists from the Ned Herrman Group, will result in your own HBDI Personal Profile. Call the NHG at 704-625-9153 for specific details. This review was written by Bruno Lewandowski, Editor & Publisher of World Aero-Engine Review, a monthly jet propulsion newsletter
Average customer rating:
- Another Goldratt Novel... Good but not Great
- Fun and practical
- It's not luck
- Limited Usefulness
- It's not The Goal...
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It's Not Luck
Eliyahu M. Goldratt
Manufacturer: North River Press
ProductGroup: Book
Binding: Paperback
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ASIN: 0884271153 |
Book Description
Learn more about the powerful techniques first presented in the best-selling business novel, The Goal. In this book, Dr. Goldratt, through examples in a variety of industries, shows how to apply TOC to sales and marketing, inventory control, and production distribution. In addition, techniques in conflict resolution are introduced on both a business and personal level.
Customer Reviews:
Another Goldratt Novel... Good but not Great.......2007-03-16
Goldratt takes us through he paces again, but this time not quite as ground breaking and informative as the Goal. Of course the Goal remains standard reading for all young managers in any sort of manufacturing environment, and the TOC is a baseline concept that they should wrap their mind around. This book is good and adds a little refinement on top of the previous books, but should definitely be down in the pile. Start with the Goal, and keep this book on the low priority / rainy day list.
Fun and practical.......2006-10-24
Another Goldratt teaching novel that teaches his thinking processes in story format. Fun reading. Inspires trying to solve work process problems that are hard because the current reality has contradictions in it. Setting is far from most workplaces, but then so are spy novels. Read the story for fun, and then read Scheinkopf's Thinking for a Change: Putting the TOC Thinking Processes to Use to learn the methods.
It's not luck.......2006-09-01
Great book! My first intention was not to buy this book. It was suggested to me. It ended up being very good. I'm glad that Amazon suggested it to me.
Thank you
Limited Usefulness.......2005-10-04
The Goal has some usefull stuff, the TOC and DBR. The Thinking Process is useless!
It's not The Goal..........2005-09-30
... but it's alright!
You must have read The Goal before embrassing this one. Although useful for a better understanding of the whole Goldratt's TOC especially in marketing and distribution, this novelesque management book suffers a little from proseltism. The reverence for Jonah's figure, even when solving personal problems, it's a bit abusive...
Book Description
A breakthrough book by the author of the best-selling Emotional Branding and Citizen Brand
* Insider's look at creating powerful, compelling brands and identities
* Exciting new ideas for using design to drive consumers to embrace brands
Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobé. The Brandjam concept is about innovation, intuition, and risk. Gobé explains how design is the "instrument" companies can use for jazzing up a brand--how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience.
Customer Reviews:
A top pick........2007-07-07
Brands today must shift from commodity status to associations with emotion and inspiration - thus 'brandjamming', a metaphor Marc Gobe uses to support the idea that brands which succeed best connect with culture and emotions. Chapters tell how to encourage collaboration, innovation and intuition to support 'brandjamming', drawing on the author's vast experience as CEO of one of the world's top ten brand image creation firms. College-level students of business will find this real-world perspective goes beyond theory to create a foundation of standards and basics essential to re-vamping the brand association process, making BRANDJAM: HUMANIZING BRANDS THROUGH EMOTIONAL DESIGN a top pick.
Brandjam: Right on the money!.......2007-05-17
Brandjam from Marc Gobe is right on the money. Marketers must start paying attention to the emotional connection between the brand and the consumer. Gobe leverages his vast experience to demonstrate this in a clear and easy to understand way, using very relevant examples. A great marketing book.
Stephan Sigaud,
President
Harris Interactive Loyalty
Book Description
In this second volume of The Drucker Foundation's Wisdom to Action Series, twenty-seven remarkable thought leaders help today's leaders meet the challenge of releasing the power of innovation. Leading for Innovation brings together Clayton M. Christensen, Jim Collins, Howard Gardner, Charles Handy, Rosabeth Moss Kanter, C. William Pollard, Margaret Wheatley, and other thought leaders to offer you practical guidance on leading your organization to a new dimension of performance. This unprecedented collection explores the unique qualities required to lead innovators, and shows you the way to develop a culture that promotes innovation.
The contributors encourage you to take the time to think about innovation and describe how you must abandon practices that no longer work for advancing the practice of innovation. Filled with specific examples of the hands-on work needed to make innovation a reality for leaders and their organizations, Leading for Innovation offers a wealth of thoughtful and incisive essays that will help leaders everywhere take their organizations and communities to a new level of excellence.
Customer Reviews:
Excellent compilation on Leadershipattributes for innovation.......2002-08-31
Excellent compilation on Leadership attributes for innovation and is a collection of well written articles which made me think and connect to a real world phenomenon. I enjoy reading Peter Drucker's books and the content of the book has Peter Drucker's flavor to it. The Clarity and style of this book is truly outstanding.
Highly Recommended!.......2002-02-09
Some 23 experts on management from academia and the private sector share their ideas on how you can take that bloated bureaucracy and turn it into a nimble and innovative machine. The book offers no quick fixes, as illustrated by the authors' observation that innovation is a culture, and not an event. Of special interest is the included list of practices that squelch innovation. We [...] recommend this book, which was inspired by management science pioneer Peter F. Drucker, for executives and all devoted students of the management arts.
Really great leadership writing.......2001-11-15
Most collected volumes have a few good essays and then you can take or leave the rest. But all of the essays in this book are more than worth the price of the whole book. I was blown away by the depth of wisdom and insight in this collection. You get Charles Handy, Margaret Wheatley, Clayton Christensen, Jim Collins, and Rosabeth Moss Kanter.
I'm always pressed for time and I loved how each one of these essays offered me something I could use in my daily work. There are so many things that can get in the way of being an effective leader and this book helped me think in new ways and look at my organization-an myself-in a new way.
I get the Drucker Foundation's journal, Leader to Leader, and always get great stuff out of it. This collection met all of the expectations I had of a book from the Drucker Foundation.
Wow! Collected Genius on Innovation.......2001-10-20
The Drucker Foundation has done it again. Gathered a remarkable collection of thought leaders (see the list below) and asked them to write on a critical issue -- leading innovation.
Each chapter is short and easy to absorb, but the collection provides a powerful set of ideas about how leaders can make innovation happen in their organization, whether it's a business, a nonprofit, or a government.
Get a copy for yourself, and one for your boss!
International Thought leaders
James Burke, Jim Collins, Arie de Geus, Max De Pree, Charles Handy, Margaret J. Wheatley
Academics
Clayton M. Christensen (Harvard Business School), Howard Gardner & Kim Barberich (Harvard School of Education), Rosabeth Moss Kanter (Harvard Business School), Dorothy Leonard (Harvard Business School), Henry Mintzberg (McGill University), Jeffrey Pfeffer (Stanford Business School), Walter Swap (Tufts University) Dave Ulrich (University of Michigan)
Corporate leaders
John Kao (Idea Factory), Robert E. Knowling, Jr. (Internet Access Technologies), Ann Livermore (Hewlett-Packard), Bill Pollard (ServiceMaster), David S. Pottruck (Charles Schwab), Daniel Vasella (Novartis)
Consultants
M. Kathryn Clubb, Marshall Goldsmith
Government
William J. Bratton (former Chief of NYPD), Stephen Goldsmith (former mayor of Indianapolis)
Book Description
Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or – more sensitively – the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, you’ll have little chance of altering it.
Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation.
"At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual."
—Adam Morgan, Founder, Eatbigfish
"Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the ‘we’ revolution?"
—Ed Keller, CEO, The Keller Fay Group
"Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now."
—David Abraham, EVP, The Learning Channel
"As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich."
—Mark Sherrington, Global Brands Director, SABMiller
"Read this book. Think about it. If you’re going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works."
—Russell Davies, Founder, Open Intelligence Agency
Customer Reviews:
Not what I thought.......2007-10-02
The content of this book is not what I expected, and after reading it cover to cover, I believe I gained nothing, and simply wasted my time. Much of the content is just a re-hash of other peoples' published research and long anecdotal personal stories. I found no insights, answers or innovative actionable ideas.
A rare 'business' book - it actually makes you think.......2007-07-02
I've just finished reading Herd. Actually, I devoured it in two sittings. And I urge you to go and read it if you want to think about how to better trigger changes in mass behaviour.
Unlike most business or marketing books it's not a set of case studies or a 'how to' process guide to mechanistic thinking.
Rather, it's an excellently written analysis of the new thinking (and the forgotten old thinking) about how people think, act and behave. It doesn't give you answers or tell you what to do, but rather raises questions in your mind about the principles on which most communications thinking is built.
Already, it's made me question a lot of the assumptions I have been taking for granted, made me think differently about some of the problems I'm trying to solve and helped me ground some of the different thinking I've been doing over the last couple of years.
Whether you agree with all the conclusions or not, we need more stuff like this that brings fresh, challenging, provocative thinking into the far too conservative world of marketing and communications.
How movements really happen........2007-05-19
Recently, books like The Tipping Point by Malcolm Gladwell or the Influentials by Jon Berry and Ed Keller, have captured the imagination of marketers and the public alike. It's easy to see why. They propose a tidy and believable model of influence.
1.) There are some people who are more influential.
2.) If we can just reach them, we can influence large numbers of people.
Accepted as gospel, these two ideas have spawned entirely new industries and companies devoted towards creating "viral marketing."
Happily for all of us, things just don't work that way. Brand spanking new research from P&G and Duncan Watts is serving as confirmation of Mark's thesis: it is our innate nature as "herd" animals that causes mass movements, not the influence of a handful of individuals.
This simple little insight overturns much of what we currently think about and how we approach marketing. If you're serious about creating real movements in the new marketing landscape you simply have to read this book.
Books:
- The Ultimate Question: Driving Good Profits and True Growth
- Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
- Trade Show & Event Marketing: Plan, Promote & Profit
- Truth, Lies and Advertising : The Art of Account Planning
- Truth, Lies and Advertising : The Art of Account Planning
- Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)
- Understanding Nutrition (with CD-ROM and InfoTrac) (Understanding Nutrition)
- Word of Mouth Marketing: How Smart Companies Get People Talking
- Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization
- YOU: The Owner's Manual: An Insider's Guide to the Body that Will Make You Healthier and Younger
Books Index
Books Home
Recommended Books
- Journey to the Emerald City: Achieve A Competitive Edge by Creating A Culture of Accountability
- Are You Hungry Tonight
- Sing Like the Stars!
- Seize the Opportunity: Quotations on Change
- The Only Investment Guide You'll Ever Need
- Babylon Sisters: A Novel
- Tokyo City Atlas: A Bilingual Guide
- Introduction to Governmental and Not-For-Profit Accounting
- Technology, Learning, and Innovation: Experiences of Newly Industrializing Economies
- The Biological Rhythms and Clocks of Intertidal Animals
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
Making Innovation Work: How to Manage It, Measure It, and Profit from It
Harvard Business Review on Innovation
Ten Rules for Strategic Innovators: From Idea to Execution
Thoughtless Acts?: Observations on Intuitive Design
